Google Will Issue Digital Certificates (SSL) For Its Products

Google has inevitably become its own root Certificate Authority, allowing it to issue digital certificates for its products rather than rely on third party certs to validate Google properties. The move was announced Thursday, along with the creation of a new entity called Google Trust Services that will operate the CA for Google and parent …

Consumer Citations Will Influence Local SEO in the Days to Come

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What exactly are consumer citations and what is the extent of impact or influence these have on local SEO? In the SEO landscape, a citation is defined as a straightforward and candid mention of a particular brand in an online community or in an automated social media platform. For instance, you visit a restaurant in …