Outsourcing your search engine optimization (SEO) work is an increasingly popular move by local businesses as the art of keyword research and optimizing on-site and off-site factors continues to grow in complexity. As more tools and due diligence are needed to rank well even for medium competition keywords, it makes more and more sense for …
How to Search for Local Keywords
Local search engine optimization (SEO) can be a great source of organic traffic for brick-and-mortar businesses. Increasingly, it is also becoming more important in terms of key real estate on Google search ranking pages. Local keyword targeting can also offer lower hanging fruit in many cases, allowing for quicker returns on your time and cash …
Positives of Responding to Negative Reviews
Most small businesses will eventually get a bad review or two when a mistake is made or there is some misunderstanding that occurs. Even the most vigilant business owners face it at one point or another. How you handle negative reviews can be extremely important in not only mitigating any potential damage but also in …
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How to Use Adwords Alongside SEO
Search engine optimization (SEO) is a very important part of any internet marketing strategy and it can yield amazing long-term results and returns. However, it is never an overnight solution. It takes a lot of time and works to rank well for the competitive keywords which can bring you significant and targeted traffic. This is …