In the day and age of e-commerce and all things digital, chances are if you’re a business owner you’ve heard about the importance of SEO when it comes to increasing your company’s visibility on the net. But you might be asking yourself, is it really worth it to spend the time to create and upkeep …
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The use of heatmaps is essential in understanding how visitors interact with your website. They have become a must-have for digital marketers and can help them learn which images attract the most attention, or what catchphrases draw the biggest number of clicks to a page. If you’re new to digital marketing and the somewhat complicated …
The novel pandemic has altered the definition of normal, and everyone is being affected in one way or another. Dentists are not left out as they are being forced to review their online marketing strategies and cut down their overhead costs. While some dentists have reduced their budgets, others have done the opposite by raising …
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Search Engine Optimization, when done properly, is better than any targeted advertisement campaign. That is because over 90% of internet searches go through Google and Google’s algorithms use keywords that people type in to help bring up pages that they might be interested in which could be yours. Particularly in industries where you must see …
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