# Local SEO Tampa Company > Providing local SEO services for small businesses in Tampa FL --- ## Pages - [AI SEO](https://localseotampa.com/ai-seo-service-tampa-bay-fl/): AI SEO – AI‑Powered Search Engine Optimization AI SEO is our pragmatic blend of search fundamentals and modern automation. 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Nowadays, having a robust online presence is not just... - [Page Metatag Data](https://localseotampa.com/seo-tools-page-metatag-data/): Page URL: Send Send Title: Description: H1s: - [Thank You For Your Submission](https://localseotampa.com/thank-you-for-your-submission/): We will be in touch with you shortly - [Law Practices/Attorneys](https://localseotampa.com/law-practices-attorneys-seo-in-tampa-fl/): Every successful law firm in America needs good SEO for law firms today. With attorney SEO you’ll be able to... - [Dental Practices/Dentists](https://localseotampa.com/dental-practices-dentists-seo-in-tampa-fl/): Running any dental practice is an exhausting task and everyone understands it. 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In today’s digital landscape, standing out in... - [Contact Us](https://localseotampa.com/contact-us/): 3030 North Rocky Point Drive West #150CTampa, FL 33607tel 727-938-8891 - [Blog](https://localseotampa.com/blog/) --- ## Posts - [Why Website Convertibility Is Just as Important as SEO](https://localseotampa.com/why-website-convertibility-is-just-as-important-as-seo-202511/): When it comes to online marketing, most business owners understand that search engine optimization (SEO) is critical for visibility. 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One powerful approach is the... - [Why Lead Generation Is Essential In 2024](https://localseotampa.com/why-lead-generation-is-essential-in-2024-202409/): In the ever-evolving landscape of business, one truth remains constant: without customers, there is no business. As we navigate through... - [How SearchGPT Is Poised To Disrupt The Search Industry](https://localseotampa.com/how-searchgpt-is-poised-to-disrupt-the-search-industry-202408/): Search engines have been the backbone of the internet for decades, helping users find information quickly and efficiently. However, the... - [Maximizing Lead Generation For Tampa Businesses](https://localseotampa.com/maximizing-lead-generation-for-tampa-businesses-202408/): In today’s competitive digital landscape, businesses need effective strategies to generate leads and convert potential customers. 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The introduction of... - [Introduction To SEO Keyword Selection](https://localseotampa.com/introduction-to-seo-keyword-selection-202402/): Choosing the right SEO keywords is crucial for the success of your business marketing. Keywords are the foundation of SEO... - [Recognizing The Need For SEO: Signs It's Time To Seek Professional Help](https://localseotampa.com/recognizing-the-need-for-seo-signs-its-time-to-seek-professional-help-202402/): In the digital age, a robust online presence is not just beneficial for businesses; it’s essential. As search engines evolve... - [Navigating The New Terrain: Google's SEO Starter Guide Update 2024](https://localseotampa.com/navigating-the-new-terrain-googles-seo-starter-guide-update-2024-202401/): The Google SEO Starter Guide is a fundamental resource for anyone looking to understand and implement Search Engine Optimization (SEO)... - [Enhancing Your SEO Strategy In 2024: Tools And Tactics For Success](https://localseotampa.com/enhancing-your-seo-strategy-in-2024-tools-and-tactics-for-success-202401/): In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) remains a critical component for businesses to succeed online.... - [The B2B Marketer's Guide To Strategic Keyword Discovery](https://localseotampa.com/the-b2b-marketers-guide-to-strategic-keyword-discovery-202401/): Keyword research for B2B (Business-to-Business) audiences is a crucial step in an SEO company’s strategy, requiring a different approach than... - [Why Small Businesses In Tampa Bay Need To Hire An SEO Company In 2024](https://localseotampa.com/why-small-businesses-in-tampa-bay-need-to-hire-an-seo-company-in-2024-202401/): In the digital era, where online presence determines the success of a business, small businesses in Tampa Bay must recognize... - [Seasonal Spark: Elevating Your Online Presence During The Holidays](https://localseotampa.com/seasonal-spark-elevating-your-online-presence-during-the-holidays-202312/): The holiday season is a crucial period for businesses, presenting an opportunity to maximize sales and brand awareness. 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What they don’t... - [How Geofencing SEO Works](https://localseotampa.com/how-geofencing-seo-works-202308/): With successful geofencing SEO, you’ll form powerful engagement between your business and its customers. To make the most of this... - [An Introduction To Answer Engine Optimization (AEO)](https://localseotampa.com/an-introduction-to-answer-engine-optimization-aeo-202308/): One of the many subtypes of local SEO in Tampa is what’s known as Answer engine optimization (AEO). This is... - [Hot New Tech Trends](https://localseotampa.com/hot-new-tech-trends-202308/): Throughout 2023 we’ll see Artificial Intelligence (AI) become more prevalent. 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Many times, these citations are referred to by... - [Trends To Optimize For This Year](https://localseotampa.com/trends-to-optimize-for-this-year-202304/): It is crucial that the SEO company you hire stays up to date with the latest SEO trends and adjusts... - [A Guide To The Various Types Of SEO](https://localseotampa.com/a-guide-to-the-various-types-of-seo-202304/): The term SEO (Search Engine Optimization) has been a part of the digital marketing world forever now. An SEO company... - [Strategic SEO Advice For 2023](https://localseotampa.com/strategic-seo-advice-for-2023-202304/): Search engines are constantly changing today. This makes many SEO service providers weary of giving advice that’ll still be good... - [A Look At The Most Popular Search Engines In The World](https://localseotampa.com/a-look-at-the-most-popular-search-engines-in-the-world-202303/): SEO optimization is a daily battle in which you strive for even the smallest uptick in your Google traffic. Unfortunately,... - [How To Avoid Duplicate Content](https://localseotampa.com/how-to-avoid-duplicate-content-202303/): Content that’s an exact copy of SEO content that’s found elsewhere is considered “duplicate content. ” In other words, you... - [Understanding The Difference Between SEO And SEM](https://localseotampa.com/understanding-the-difference-between-seo-and-sem-202303/): You’ve probably heard your SEO company talking about SEO (search engine optimization) and SEM (search engine marketing), but what are... - [Copywriting Tips To Help You In SERPs](https://localseotampa.com/copywriting-tips-to-help-you-in-serps-202303/): Writing is challenging. 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Are... - [Web Marketing and Local SEO Tips for Small Businesses](https://localseotampa.com/web-marketing-and-local-seo-tips-for-small-businesses-201410/): Small businesses have to show people that they’re worth straying away from the pack, this is the only way that... - [Things You Should Keep In Mind When Looking At Homepage SEO](https://localseotampa.com/things-you-should-keep-in-mind-when-looking-at-homepage-seo-201410/): There are certain processes and techniques that you need to keep in mind when you’re looking to dive deeper into... - [How NOT To Go About Local SEO](https://localseotampa.com/how-not-to-go-about-local-seo-201410/): Local SEO is the only thing between you running a successful business and failing horrendously, if you aren’t able to... - [Mobile Watches Changing The Future of Local SEO](https://localseotampa.com/mobile-watches-changing-the-future-of-local-seo-201410/): For local SEO, the upcoming changes in mobile watches may spell a new era that many aren’t ready for. 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Missing just... - [The Value of SEO For The Small Business](https://localseotampa.com/the-value-of-seo-for-the-small-business-201409/): The small business can benefit from SEO regardless of the naysayers out there. The issue is that small business SEO... - [Search Factors That Are More Important Than SSL](https://localseotampa.com/search-factors-that-are-more-important-than-ssl-201408/): According to Google a new update pertaining to their algorithm has (apparently) put SSL’s in the running for “most important... - [Can a Local Business Benefit From Pinterest Marketing?](https://localseotampa.com/can-a-local-business-benefit-from-pinterest-marketing-201408/): Local businesses are always looking for different ways to compete with the larger corporations, but thinking outside of the box... - [How the New Google “Pigeon” Update Is Affecting Internet Marketing](https://localseotampa.com/how-the-new-google-pigeon-update-is-affecting-internet-marketing-201408/): Google is always going to be the main component to any online marketing adventure, and the updates to the algorithm... - [How to Find a Good Local SEO Specialist](https://localseotampa.com/how-to-find-a-good-local-seo-specialist-201408/): SEO is tricky for most people, and local SEO is just as difficult to wrap your head around. 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If you want AI to accelerate—not replace—your team, this is the way to ship more, with less risk, and measurable lift. Why Choose Our AI SEO Company? Human‑Led, AI‑Accelerated Editors and strategists own the plan; AI accelerates research, drafting, and QA without replacing judgement. Clean Data, Better Decisions We structure keywords, entities, and competitors into a reliable dataset before we write a single word. Built for AI Assistants Architecture, links, and schema optimized to be referenced by assistants like ChatGPT, Gemini, and Claude. E‑E‑A‑T by Design Author systems, sourcing, and off‑page signals that compound trust across your site and brand. Transparent Execution Roadmaps, definitions of done, and dashboards that show what shipped, what moved, and what’s next. Our AI SEO Services AI‑enhanced deliverables: faster research, better coverage, safer content — all with a human‑in‑the‑loop. 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Dedicated SEO Specialists Certified ProfessionalsThe dedicated team at our Tampa SEO agency comprises certified SEO professionals with extensive experience, ensuring your campaigns are expertly managed by true specialists. Tailored StrategiesOur specialists create and implement customized SEO strategies specifically tailored to your unique goals and market conditions, maximizing effectiveness and results. Continuous TrainingWe invest in ongoing professional development to ensure our team remains ahead of algorithm updates, emerging trends, and industry best practices. Data-Driven Strategies Analytics ToolsOur SEO specialists utilize industry-leading analytics tools, including Google Analytics, SEMrush, Ahrefs, and Google Search Console, to closely monitor... --- - Published: 2025-04-04 - Modified: 2025-04-08 - URL: https://localseotampa.com/charitable-remainder-trusts/ A charitable remainder trust is an estate planning device that permits the settlor to preserve and receive income during his or her life or for a specified period. After the decease of the settlor the remainder of the trust property is distributed to a specified charity or charities. The settlor is able to defer income taxes on the assets transferred into the trust, and a partial charitable deduction is determined by the value of the charitable remainder of the trust. A charitable remainder annuity trust distributes a determined amount of monies annually. 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When the ordinary income of cash benefits of the trust is exhausted, any distribution of capital assets, including real estate, are taxed as capital gains. --- - Published: 2024-09-09 - Modified: 2025-09-20 - URL: https://localseotampa.com/boost-your-reach/ Your full name Best email to reach you Optional Your business website Preferred Method of Contact*EmailPhoneEither Tell us a bit about what you're looking to achieve 3030 North Rocky Point Drive West #150CTampa, FL 33607tel 727-938-8891 --- - Published: 2024-05-15 - Modified: 2025-04-07 - URL: https://localseotampa.com/blog-content-creation-tampa-bay-florida/ In today's digital age, effective content creation is paramount for businesses aiming to boost their online presence, especially in competitive markets like Tampa. At Local SEO Tampa, we understand the transformative power of tailored content, particularly when it comes to blog writing and comprehensive content strategies. 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Let’s create something great together! Picture Credit: Freepik --- - Published: 2023-07-11 - Modified: 2025-04-08 - URL: https://localseotampa.com/seo-for-general-contractors-in-tampa/ In the bustling construction landscape of Tampa Bay, General Contractors are immersed in fierce competition. To carve out a distinctive identity, they must harness every resource within their reach. Among these, Search Engine Optimization (SEO) emerges as an exceptionally potent instrument. SEO is the process of optimizing a website to rank higher in search engine results, thereby increasing visibility and attracting more potential customers. For General Contractors, this means being the first name potential clients see when they search for construction services in Tampa. SEO is not just about visibility; it's also about credibility. A well-optimized website that appears at the top of search results can significantly enhance a business's reputation. 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They can create and implement a comprehensive SEO plan that suits your specific business needs and targets your desired audience, freeing you to focus on what you do best – providing excellent plumbing services. Tampa Bay plumbers can improve... --- - Published: 2023-07-07 - Modified: 2025-04-08 - URL: https://localseotampa.com/seo-for-electricians-in-tampa/ As we move forward in the digital age, it's becoming more apparent that the internet is crucial for the success of businesses. This is as true for electricians in Tampa, Florida, as it is for any modern enterprise. Being a successful electrician today requires more than just a toolbox – a digital sound strategy is equally indispensable. A fundamental part of this strategy involves integrating Search Engine Optimization (SEO) into your business operations. Here are compelling reasons why Tampa's electricians should enlist the services of an SEO company. A primary advantage of leveraging SEO services is the enhancement of local visibility. Today's customer is likely to resort to a quick internet search like "electricians in Tampa" when in need of such services. SEO companies skillfully incorporate geo-specific keywords, local content, and business listings to ensure your business appears at the top of these search results, significantly increasing your visibility to potential customers in your vicinity. Furthermore, an SEO company can bolster your online reputation, a crucial aspect of modern business. In this digital age, customers heavily rely on online reviews and feedback when deciding on service providers. SEO services not only encourage positive customer reviews but also professionally address negative feedback, contributing to a strong, positive online presence for your business. Additionally, SEO is not just about rankings; it is also intrinsically linked with user experience. SEO professionals work to optimize your website, ensuring it's mobile-friendly, quick to load, and easy to navigate. These enhancements directly impact user experience, leading to lower bounce rates and longer session durations. SEO companies also offer the valuable benefit of detailed analytics. These insights, ranging from user behavior patterns to conversion rates, allow for data-driven decision-making. Tailoring your strategies based on these insights ensures a more focused approach toward reaching your target audience. Investing in an SEO company also proves cost-effective compared to traditional marketing. With SEO, you're reaching out to an audience actively seeking electrician services in Tampa. This focused approach increases the probability of converting leads into customers, resulting in a higher return on investment. In the competitive digital marketplace of Tampa, standing out amongst numerous other electrician services is crucial. An SEO company helps to optimize your digital presence, allowing you to outrank competitors on search engine results. This increased visibility gives you the edge needed to stay ahead of the competition. It is also important to remember that SEO practices are continually evolving, and keeping up can be time-consuming. SEO companies are always in tune with the latest trends and updates, ensuring your website stays optimized and compliant with search engine algorithms. Finally, an SEO company helps craft high-quality content that resonates with your target audience. This not only improves your search engine rankings but also positions your business as an authority in the electrical services field. The many benefits of employing an SEO company for electricians in Tampa, Florida, cannot be overstated. From boosting local visibility and enhancing online reputation to offering valuable user insights and improving the overall... --- - Published: 2023-07-07 - Modified: 2025-04-08 - URL: https://localseotampa.com/seo-for-pool-builders-in-tampa-bay/ Over the years, the digital landscape has changed significantly, making it crucial for businesses to have a robust online presence. For pool builders in Tampa, Florida, this is not just an option; it's a necessity. Why is this? Imagine a family recently moved to Tampa. They want to add a pool to their home to beat the intense Florida heat. The first place they'll look for a pool builder is not the local directory but Google. If your pool-building company doesn't appear in the top search results, you've essentially lost a prospective client. This is where Search Engine Optimization (SEO) steps in to save the day. What is SEO, and why is it important? SEO is a set of strategies designed to improve a website's visibility on search engines like Google. These strategies include keyword research and optimization, high-quality content creation, link building, and site structure improvement, among others. The primary objective is to increase organic (non-paid) traffic to your website by achieving higher rankings on search engine results pages (SERPs). As a pool builder in Tampa, Florida, you are in a localized and niche market. The average customer in this city is not looking for any pool builder but a *local* pool builder. This means if your business doesn’t come up in local searches, you are missing out on a significant amount of business. SEO Benefits for Pool Builders in Tampa 1. Increased Visibility and Brand Awareness If your website ranks high in SERPs, more people will see your business and become aware of your services. This not only increases the chances of attracting potential customers but it also enhances brand awareness. 2. Improved Website Traffic Effective SEO strategies will increase the quantity and quality of traffic to your site. This doesn't guarantee an immediate increase in sales, but it does raise the odds. The more visitors to your website, the higher the chance of converting those visitors into customers. 3. Cost-Effective Marketing Unlike traditional advertising methods, which often require substantial investments, SEO provides a cost-effective marketing strategy. It targets users who are actively looking for your services online, resulting in more efficient spending of your marketing budget. 4. Competitive Advantage It's likely that your competitors are already implementing SEO strategies. By neglecting SEO, you're handing over customers to your competition. By investing in SEO, you stay competitive and ensure your business is the one customers find when they search for pool builders in Tampa. 5. Long-Term Results SEO isn't a quick fix. It takes time to climb the SERP ranks, but once you get there, you'll reap the benefits over a long period. SEO results grow over time, providing a continuous return on your investment. 6. Enhanced Local Presence Local SEO can put your business on the map—quite literally. Google’s “local pack” showcases businesses in the searcher's vicinity. By optimizing your website for local searches, you'll show up in this local pack, making you more visible to potential customers in your area. Why Should Pool Builders in Tampa... --- - Published: 2023-07-07 - Modified: 2025-04-08 - URL: https://localseotampa.com/seo-for-roofers-in-tampa-bay/ The digital age has brought significant changes to how businesses function. Nowadays, having a robust online presence is not just beneficial but crucial, regardless of your industry. If you are a roofing company based in Tampa, Florida, it's crucial to harness the power of Search Engine Optimization (SEO) to enhance your online visibility, attract potential customers, and stay ahead of the competition. Tampa roofers need an SEO company for their business and website. Greater Online Visibility Today, when people need a roofing service, they usually turn to search engines like Google to find the most reliable options in their local area. By employing SEO strategies, your roofing company can improve its online visibility and appear on the first page of search results. Having a solid online presence makes it easier for customers to find your business, which can significantly increase your customer base. Increased Traffic and Leads SEO isn't just about increasing your website's visibility—it's about drawing in relevant, quality traffic. With an SEO company's help, you can optimize your website with specific, relevant keywords that potential customers might use when searching for roofing services. This kind of strategic SEO can lead to more website traffic and increased leads. Builds Credibility and Trust A website that ranks high on search engine results pages (SERPs) is often viewed as more credible and trustworthy by potential customers. By investing in SEO, your roofing business can rank higher on SERPs, which builds customer trust and can lead to a higher conversion rate. Local SEO for Local Customers As a roofer in Tampa, your primary target audience is local. Local SEO strategies can help you optimize your website for specific geographic locations, making your business more visible to people in Tampa and surrounding areas. An SEO company can help you leverage local SEO, enhancing your chances of being found by people who need roofing services in your area. Outperforming the Competition Like in many cities, the roofing industry in Tampa is highly competitive. If your competitors are investing in SEO and you are not, they have a significant advantage in attracting online customers. Employing an SEO company allows you to stay competitive by improving your website's visibility and increasing your share of online leads. Cost-Effective Marketing Compared to traditional forms of advertising, SEO offers a high return on investment. Once your website is optimized, it can continue to attract high-quality leads with minimal ongoing costs. An SEO company can help you navigate the ever-changing SEO landscape, ensuring your investment yields maximum returns. Analyzing and Adapting An essential aspect of SEO is the ability to track and analyze results. SEO companies use sophisticated tools to monitor traffic, conversions, and other key performance indicators (KPIs), providing invaluable insights into your business’s online performance. This data-driven approach enables them to tweak and adapt your SEO strategy for optimal results. Long-term Success SEO is not a one-time process. It requires consistent efforts to maintain high rankings on search engine result pages. With the help of an SEO company,... --- - Published: 2022-04-12 - Modified: 2025-04-07 - URL: https://localseotampa.com/seo-tools-page-metatag-data/ Page URL: Send Send Title: Description: H1s: --- - Published: 2021-08-25 - Modified: 2021-08-25 - URL: https://localseotampa.com/thank-you-for-your-submission/ We will be in touch with you shortly var body = document. body; body. classList. add("thanks-page"); --- - Published: 2021-07-02 - Modified: 2025-04-07 - URL: https://localseotampa.com/law-practices-attorneys-seo-in-tampa-fl/ Every successful law firm in America needs good SEO for law firms today. With attorney SEO you’ll be able to increase your bottom line. Of course, this isn’t the only thing that lawyer SEO will do for you. People Look for Lawyers OnlineSEO for law firms will help you grow your law firm more than referrals will. However, for this, you’ll need to be visible when people are searching for an attorney online. This is why you’ll need to use good attorney SEO to help you rank on Google which is who dominates 90% of today’s mobile search market. Competition is FierceEverywhere you look there’s lots of competition when it comes to getting on the first pages of the SERPs. This is one of the main reasons why SEO for law firms is so important. Spending time working on your SEO will be worth the investment here. PPC is ExpensiveWhen you run an AdWords campaign you’re partnering with Google to get clicks that you pay a lot of money for. If you look at the prices here you’ll see that attorney SEO costs more than any other PPC campaign. You Need to be in the Top 5 of the SERPsThe first 5 websites in Google’s SERPs receive 67% of the traffic. This is why you need good lawyer SEO to help you rank there. You’ll also need to rank in the Maps 3-pack. Never depend on people clicking “more results” to find your services. The Bottom LineWhen you discover your need for an attorney you may start your search online. If you’re one of the attorneys that want to be seen by this audience you’ll found that the competition is quite stiff. This is why you need the Local SEO Company in Tampa to help you with lawyer SEO today. Image credit: Pixels. com --- - Published: 2021-07-02 - Modified: 2025-04-17 - URL: https://localseotampa.com/dental-practices-dentists-seo-in-tampa-fl/ Running any dental practice is an exhausting task and everyone understands it. However, there is help available in Tampa, FL in the form of Local SEO Tampa Company that will help you in designing and executing effective dental SEO strategies. This will also provide more free time for you during your day. They are sure to raise the number of patients and make your practice more profitable by working smart rather than hard. It is believed that a professional and simple to use, attractive website is key for all dentist marketing strategies. However, dental SEO doesn’t end there. Local SEO Tampa Company ensures that new patients can locate your dental practice by marketing dental cleanings and other procedures. The company will concentrate on, Connecting with local clientele: When you are planning for a dental practice a targeted local SEO strategy is critical for bringing in the relevant clientele. You need to use a combination of local keywords to improve your current listing. Mobile optimization: Most of the internet searches are performed by using mobile phones. We practically live in the world of mobile phones. In case your website is not functional across all devices the customer experience is likely to be interrupted. Building local citations: The main goal is getting your business listed on all the local directories and event sites. This ensures that prospective clients can find the dental business on the internet quickly. Inconsistency in the NAP info can cause havoc for Google SERPs. Improvement in search engine rankings: The two most crucial places for dental SEO agencies to work on are, sustainability and longevity. Local SEO Tampa Company will turn your website into a top authoritative powerhouse. But it does not happen overnight. Keep in mind that this well-established organization uses Google-friendly white hat techniques for promotion. Picture Credit: Freepik --- - Published: 2021-07-02 - Modified: 2025-04-17 - URL: https://localseotampa.com/home-repairs-home-improvements-seo-in-tampa-fl/ Having a professional website is useful for home improvement companies to attract new clientele by highlighting the benefits offered by their services. When the home improvement company gains new traffic from Google organically together with other search engines they will manage to, Improve their online visibility and brand recognition. Continuously get newer leads for the products and services they are offering. Increase their credibility in the local community with a strong presence in the local search results. However, the key to achieving all these benefits lies in home improvement SEO. A proper home improvement SEO company such as Local SEO Tampa Company can provide these services. Home improvement SEO companies need dedicated and careful attention to 3 key areas. They are, Use of the right keywords: The first step towards the development of a home improvement SEO crusade is the selection of the right keywords. Your keyword analysis must take into consideration competition, relevance, volume, and local business. Volume and search intent are significant for these home improvement companies. Keep in mind that a client is more likely to search by using the term "kitchen remodel" rather than "home improvement contractor". Off-site SEO: Much of the SEO work occurs off-site. Advanced and continually updated search algorithms enable search engine bots to identify links pointing to your website. For home improvement companies, it's crucial not only to find links that are relevant to local sites but also to leverage home improvement directories. These directories are vital because they offer industry-specific backlinks, enhancing your site's credibility and relevance in the eyes of search engines. On-site SEO: One of the common mistakes made while building a website by home improvement companies is that they just provide a list of services and business contact info and nothing else. Although this might be everything your customers are looking for, search engines are looking for quality and updated content that has accurate links. This is imperative to get your website to rank well in SERPs. Picture Credit: Freepik --- - Published: 2021-07-02 - Modified: 2025-04-17 - URL: https://localseotampa.com/professional-services-seo-in-tampa-fl/ Professional services SEO is not an expense but is a long-term investment. Although we may sound a bit strange here the fact remains that the majority of SEO marketing companies can confirm this fact. Boosting sales and cost-effectiveness Although SEO is costlier than other marketing alternatives and channels, if you can invest wisely in it, you will get great results and long-lasting ones. It is a relatively modest and promising investment that can be made for your business. The most significant objective for selecting a professional service SEO company remains the same. It is for increasing sales and profits. Apart from drawing a better ROI than compared to other marketing platforms out there, you can get better conversions and it gets less costly with time. Why professional services SEO? It is always a good idea for brands and businesses not to rely just on a single marketing channel. It may opt to use social media channels such as Facebook and Instagram for promoting its brand. Professional SEO services used for your website will speed up the process. In case you do not take SEO seriously you are likely to lose out on thousands of prospective customers that are looking for the products and services you are offering. SEO is also responsible for building the credibility of your brand. When a prospective customer fires a query on Google you can rest assured that he will trust only the results that appear on the first page. It indicates to him that you are the best. Search engine optimization is all about credibility and trust. Increasing offline sales For a local business in Tampa, FL area if you are using a professional services SEO company such as Local SEO Tampa Company, you can pretty much expect your business to feature on the first page of SERPs in Google. SEO also boosts offline sales. Do you remember buying something without Googling the product online first? A study has stated that 86% of local businesses are searched online initially. If you have a site in place that keeps on ranking well it works as a tireless salesperson. It works constantly around the clock for meeting your marketing requirements. Picture Credit: Freepik --- - Published: 2021-07-02 - Modified: 2025-04-17 - URL: https://localseotampa.com/real-estate-seo-in-tampa-fl/ You may have already implemented certain SEO strategies for your website or hired a professional real estate SEO service in the past. However, if you fail to get the web pages updated then your agency and website will suffer from a lack of growth opportunities. Here are some benefits for your real estate business when you perform real estate SEO. Ranks your website higher Your website will be found near the top of Google SERPs if you have optimized the real estate agency website for the services you are offering. You can outrank your competitors again and again with increasing strength in the eyes of search engines. You will keep on driving traffic to your website as professionals such as Local SEO Tampa Company will optimize the real estate website for competitive keyword phrases for boosting your ranking. The on-page optimization process means updating the web page titles tags, image alt tags, meta description, meta tags, and snippets. Driving traffic Having a strong organic real estate SEO strategy will ensure that you get more traffic to the website over time. You may leverage the local SEO strategies as people search for agencies near their places on the maps. This not only draws online traffic but also brings clientele to your doors. By using Local SEO Tampa Company's services, you can optimize the Google My Business page to ensure that it appears in the local search and Google Maps. They will also ensure that the business name appears in different business listings such as Yellow Pages, Yelp, etc. Getting new clientele If you are dominating the search engine rankings, it ensures that you are reaching out to a larger target audience. It means you are going to have a greater chance of converting some of these clients that land up on your site. Most people trust the top search results appearing in Google and take it as a recommendation by Google for their query. Therefore, the higher you rank, the more is your credibility in the eyes of prospective clients. There is no better way than real estate SEO to rank higher than the competitors without having to pay for the ads. Picture Credit: Freepik --- - Published: 2021-07-02 - Modified: 2025-04-17 - URL: https://localseotampa.com/medical-practices-seo-in-tampa-fl/ It is tough for a medical practice to stand out among a host of other practices especially when there are overlapping service areas. You need to use SEO for medical practice in this case. It is used for getting a website onto the first page of Google rankings. You must take advantage of SEO strategies as it is a terrific way of getting the practice in front of new patients. By utilizing the tried and trusted strategies that are used by Local SEO Tampa Company, you can expect your medical practice to climb to the first page in Google. Local findability: SEO for medical practices is capable of improving the local findability of the website. It is the ease with which relevant info can be found about a medical practice by a geographical specific audience. There are a few techniques that can be used for boosting local findability. They include proper use of keywords including locations, the addition of maps, and contact pages on the site, and connecting the practice to all online directories. Cost-effective techniques: Social medial and ads are a great way of expanding the reach of your practice to improve visibility. However, SEO is a more cost-effective method for promotion. The reason behind it is that SEO for medical practices targets those clients that are already searching for the different services your company is offering. These strategies narrow down the audience even further. Increasing awareness: All the important aspects of SEO such as engagement, traffic, and visibility bring authority and awareness to your medical practice. It is done by telling the independent story and developing a site that can visually deliver the message. SEO for medical practices can improve awareness that allows new patients to book appointments for the medical practice. Attracting younger patients: Almost everyone belonging to the age group of 18 to 50 utilizes the web when they are searching for any service including medical services. Therefore, ensure that your medical practice is listed front and center. Picture Credit: Freepik --- - Published: 2021-03-12 - Modified: 2025-05-09 - URL: https://localseotampa.com/seo-tools-word-counter/ document. addEventListener('DOMContentLoaded', function { /* Count paragraphs in text */ function pCount(val) { val = val. split("\n\n"); let g = val. length; let i = 0; const strip_whitespace = /\s+/gi; while (g >= 0) { g--; let tmp = val; tmp = tmp ? tmp. replace(strip_whitespace, "") : tmp; if (tmp && tmp. length > 1) { i++; } } return i; } /* Main counter function */ function counter { const textArea = document. querySelector('. textarea-word-counter'); if (! textArea) return; const value = textArea. value; if (value. length === 0) { document. getElementById('total_words'). innerHTML = '0'; document. getElementById('total_chars_space'). innerHTML = '0'; document. getElementById('total_chars'). innerHTML = '0'; document. getElementById('sentence_count'). innerHTML = '0'; document. getElementById('paragraph_count'). innerHTML = '0'; return; } const regex = /\s+/gi; const totalChars = value. length; const charCountNoSpace = value. replace(regex, ''). length; let sentenceCount = 0; if (value. split(/+\s/)) { sentenceCount = value. split(/+\s/). filter(Boolean). length; } const paragraphCount = pCount(value); const wordCount = value. replace(//g, ""). split(/\s+/). length; /* Word Frequency calculation */ const pattern = /\w+/g; const string = value. toLowerCase; const matchedWords = string. match(pattern); if (matchedWords ! == null) { let cnt = 0; const counts = matchedWords. reduce(function(stats, word) { if (stats. hasOwnProperty(word)) { stats = stats + 1; } else { stats = 1; } cnt++; return stats; }, {}); const toSort = Object. keys(counts). map(function(key) { return ]; }); toSort. sort(function(a, b) { return b - a; }); const freqSorted = {}; toSort. forEach(function(item) { freqSorted] = item; }); } /* Word Frequency End */ console. log('wordCount', wordCount); document. getElementById('total_words'). innerHTML = wordCount; document. getElementById('total_chars_space'). innerHTML = totalChars; document. getElementById('total_chars'). innerHTML = charCountNoSpace; document. getElementById('sentence_count'). innerHTML = sentenceCount; document. getElementById('paragraph_count'). innerHTML = paragraphCount; } /* Estimation count function */ function estimationCount { document. getElementById('txt'). value = ''; const totalWordsElement = document. getElementById('total_words'); let total_words = totalWordsElement ? totalWordsElement. value. replace(//g, '') : 0; let total_count_words; if (total_words > 0) { total_count_words = total_words; } else { const totalCount1 = document. getElementById('totalCount1'); if (totalCount1) { totalCount1. innerHTML = "Pages: 0"; } return false; } const choose_font = document. getElementById('choose_font'). value; const choose_size = document. getElementById('choose_size'). value; const choose_spacing = document. getElementById('choose_spacing'). value; const count = (1 / choose_size) * (choose_font * 1) * total_count_words * choose_spacing / 450; const roundedCount = Math. round(count * 10) / 10; document. getElementById('totalCount1'). innerHTML = "Pages: " + roundedCount; const tableRows = document. querySelectorAll(". table tr"); tableRows. forEach(row => { row. classList. remove("alert-info"); }); const activeRow = document. querySelector(". " + total_count_words); if (activeRow) { activeRow. classList. add('alert-info'); } } /* Initialize the counter UI */ const textareaWordCounter = document. querySelector('. textarea-word-counter'); if (textareaWordCounter) { const countsResults = ` TitleCount Word0 Character0 Character (without space)0 Sentence0 Paragraph 0 `; const wordCountResults = document. querySelector('. word-count-results'); if (wordCountResults) { wordCountResults. innerHTML = countsResults; } /* Add event listeners for all relevant events */ const events = ; events. forEach(event => { textareaWordCounter. addEventListener(event, counter); }); } }); --- - Published: 2021-03-11 - Modified: 2025-05-09 - URL: https://localseotampa.com/seo-tools-character-counter/ document. addEventListener('DOMContentLoaded', function { // Main counter function function counter { const textArea = document. querySelector('. textarea-counter'); if (! textArea) return; const value = textArea. value; const regex = /\s+/gi; const totalChars = value. length; const charCountNoSpace = value. replace(regex, ''). length; // Social media character limits and remaining counts const fb = 80 - totalChars; const twitter = 280 - totalChars; const instagram = 150 - totalChars; // Character frequency counter let cnt = 0; const charCounter = str => { return str. replace(/\s+/g, ''). toLowerCase. split(''). reduce((total, letter) => { total ? total++ : total = 1; cnt++; return total; }, {}); }; // Count character frequency const counts = charCounter(value); // Sort characters by frequency const toSort = Object. keys(counts). map(function(key) { return ]; }); toSort. sort(function(a, b) { return b - a; }); // Create sorted frequency object const freqSorted = {}; toSort. forEach(function(item) { freqSorted] = item; }); // Update counters in the UI document. getElementById('total_chars_space'). innerHTML = totalChars; document. getElementById('total_chars'). innerHTML = charCountNoSpace; document. getElementById('fb_count'). innerHTML = fb + "/80"; document. getElementById('tw_count'). innerHTML = twitter + "/280"; document. getElementById('in_Count'). innerHTML = instagram + "/150"; } // Initialize the counter UI const textareaCounter = document. querySelector('. textarea-counter'); if (textareaCounter) { const countsResults = ` TitleCount Characters (with space)0 Characters (without space)0 Facebook80/80 Twitter280/280 Instagram150/150 `; const characterCountResults = document. querySelector('. character-count-results'); if (characterCountResults) { characterCountResults. innerHTML = countsResults; } // Add event listeners for all relevant events const events = ; events. forEach(event => { textareaCounter. addEventListener(event, counter); }); } }); --- - Published: 2018-07-06 - Modified: 2025-06-03 - URL: https://localseotampa.com/wordpress-maintenance-service/ WordPress Support & Maintenance Packages Local SEO Tampa Company offers maintenance packages for your WordPress website. The maintenance package includes the following services every month: website review, bug and error fixes, system updates, and restoring the website in case of a crash if the hosting service provides backup/restore capabilities. Maintenance packages:A) 6-month maintenance coverage: $359B) 12-month maintenance coverage: $659C) 6 month maintenance coverage + changes 1hr/mo: $359 + $300 = $659D) 6 month maintenance coverage + changes 2hr/mo: $359 + $500 = $859E) 12 month maintenance coverage + changes 1hr/mo: $659 + $500 = $1,159F) 12 month maintenance coverage + changes 2hr/mo: $659 + $900 = $1,559 All maintenance package requires purchasing the annual Wordfence premium subscription, a security plugin that protects your website from being hacked or infected by spyware or viruses. Wordfence annual subscription is $99 for the first year and then $149. Contact Local SEO Tampa Company @ 727-938-8891 or via the contact us form if you need a consultation regarding WordPress website maintenance. Picture Credit: Pixabay --- - Published: 2018-02-28 - Modified: 2025-09-26 - URL: https://localseotampa.com/reviews/ Read what real clients say about our results driven SEO company in Tampa. This reviews page highlights measurable wins, responsive communication, and long term partnerships that help local businesses grow online. From first page rankings to steady lead flow, each testimonial reflects our proven process and dedicated support. As a trusted provider of SEO service in Tampa, we start with a clear strategy, complete a thorough site audit, and implement content and technical improvements that search engines reward. Clients often mention faster load times, stronger local visibility, and better conversion rates that translate into calls and sales. Transparency matters. We report progress with plain language and data you can verify, so you always know what is working and why. Whether you manage a clinic, a home service brand, or an ecommerce shop, our team tailors every campaign to your goals and budget. If you are comparing agencies, explore the experiences below and see how our SEO company in Tampa supports growth across diverse industries. When you are ready, request a free consultation. Let our SEO service in Tampa turn reviews into your roadmap and help more customers find you on Google, Maps, and across the web. Start your results today. View all Google reviews --- - Published: 2017-06-22 - Modified: 2025-04-08 - URL: https://localseotampa.com/local-seo-service-clearwater-fl/ Local SEO Tampa company opens a satellite office in downtown Clearwater to provide search engine optimization and online marketing service for small businesses in Clearwater FL. Local SEO Tampa company specializes in following services: Local search engine optimization (SEO) Organic search engine optimization (SEO) Content management Negative SEO remediation Online reputation management Website design and maintenance WordPress security breach prevention Pay-per-click marketing including Google AdWords --- - Published: 2017-04-28 - Modified: 2025-12-09 - URL: https://localseotampa.com/google-adwords-services-tampa-fl/ Google Ads (Google Ads & Pay-Per-Click PPC) Marketing Service in Tampa FL Why Choose Our Tampa Google Ads Agency? Proven ROI for Tampa Clients Our Google Ads agency has consistently delivered high returns on investment (ROI) for Tampa businesses. By employing targeted, data-driven campaign strategies, we've significantly increased leads, conversions, and sales for clients across various industries. Our experts continuously optimize campaigns to ensure maximum efficiency, delivering clear, measurable results. Certified AdWords Consultants in Florida Our team consists of Google-certified AdWords consultants with extensive experience in managing successful pay-per-click advertising campaigns in Florida. Their deep understanding of the local Tampa market ensures your ads resonate effectively with your target audience, improving overall campaign performance and maximizing your Google Ads budget. Data-Driven Campaign Strategies We harness advanced analytics and performance data to develop and refine our Google Ads strategies. By analyzing user behavior, keyword trends, and competitor insights, we create highly effective, custom advertising campaigns tailored specifically to the Tampa market, ensuring optimal performance and measurable success. Transparent Reporting & Budget Management Transparency is fundamental to our approach. Clients receive detailed monthly performance reports showing key metrics such as clicks, conversions, and ROI. Our transparent reporting ensures you always know how your advertising dollars are spent, facilitating informed decision-making and budget adjustments that optimize your campaign's cost-effectiveness. Our Tampa Google Ads Services Google Local Service Ads Management We specialize in managing Google Local Service Ads (LSAs), which prominently display your business to local Tampa customers actively seeking your services. Our comprehensive management includes profile setup, bid strategy optimization, budget control, and ongoing performance monitoring to deliver high-quality leads at an optimized cost. Google Ads Campaign Creation & Optimization Our full-service Google Ads solutions include initial campaign setup, targeted keyword research, compelling ad creation, and continuous optimization. Through rigorous A/B testing, we refine ad copy and targeting methods to maximize your campaign’s effectiveness, driving more conversions and enhancing your online visibility. Google Local Service Ads Cost Optimization Managing costs effectively is crucial for maximizing return on investment (ROI) from Google Local Service Ads. Our team regularly evaluates the factors affecting your cost-per-lead, adjusts bidding strategies, and allocates budgets strategically to ensure you achieve the best possible results within your specified budget. Remarketing & Display Ads To re-engage Tampa audiences who have previously visited your website, we create effective remarketing and display advertising campaigns. These ads keep your brand top-of-mind, boosting conversion rates by targeting users who have shown prior interest, thus increasing your overall advertising ROI. Conversion Tracking & Analytics Precise conversion tracking is fundamental to measuring and improving your Google Ads performance. We implement robust tracking tools to monitor user actions, allowing us to refine and adjust campaigns in real-time, maximizing your return on investment. Google Ads for Small Businesses in Tampa We provide specialized Google Ads services designed specifically for small businesses in Tampa. Our cost-effective, high-impact strategies help small businesses compete successfully in their local market, increasing visibility, generating quality leads, and driving sales growth without exceeding tight budgets.... --- - Published: 2017-04-26 - Modified: 2025-09-20 - URL: https://localseotampa.com/schedule-free-consultation/ Services you are interested*SEOAnalysisAdWordsWeb MarketingSocial Media MarketingConsultation Preferred Method of Contact*EmailPhoneEither 3030 North Rocky Point Drive West #150CTampa, FL 33607tel 727-938-8891 --- - Published: 2016-10-26 - Modified: 2025-04-08 - URL: https://localseotampa.com/online-reputation-management/ Building Up and Restoring Your Brand Whether you are currently building a business, already have a business and a looking to ‘revive’ it, or are currently experiencing online reputation issues we are the best service for you. Regardless of what digital services or products you sell, your online reputation can mean the difference between making a profit and going bankrupt. Sometimes, an online reputation can be negatively impacted unfairly, may it be because of an unruly business to client interaction that ended poorly, unfair tactics by the competition, or perhaps because someone released something about you online that is untrue, or extremely outdated. After all, we’re only human beings. May it be a photo, something quoted or taken from social media, any of these seemingly ‘small’ items can be devastating to a business if read a certain way and redistributed. When considering online reputation management services it’s very important to know in advance what it is you’re looking to do, and if that’s not possible then going with an online reputation management provider such as us to engage you with professional strategists to find out perhaps what your business is missing, and what could improve your digital reputation. Many people may not realize it, but often an unsatisfactory or negative review or attack on your online reputation can easily translate to the offline world and further damage your reputation and business image. We here at ___ want to help you with that, and maximize on the new and better you! Selecting the best online reputation management team should include your due diligence, and review of the best possible service providers have understandably taken you here to our page – and for good reason! We will take the time to get to know you personally, your business, current business model, your product, and what can be used to grow your business, expand, rebuild, and protect as well as reverse – within reason – any tarnishing of your reputation as much as possible. While it’s true many things on the internet are impossible to ‘take back’ due to the nature of copy, pasting, and sharing images or posts, much like negative reviews can indefinitely or long-term impact your business it should be appreciated that an online reputation management business such as us can use many of the same tools, resources, or strategies to reverse the original damage – or, cast you and your business in a more positive light. Don’t hesitate to reach out to us, we are a judgment free zone, and this is our area of specialty! Contact Local SEO Tampa Company (www. localseotampa. com) @ 727-938-8891 or via contact us form if you need a consultation in regards to our Reputation Management Service. Image credit: Olekcii Mach --- - Published: 2016-02-01 - Modified: 2025-05-02 - URL: https://localseotampa.com/seo-search-engine-optimization/ SEO – Search Engine Optimization In taking into consideration the various variables and benefits of having a “high” or top-ranking authority website, a lot of website and business owners don’t take into account the reality that appearing optimally on Google search results via SEO methods—one of many major search engines—is a process in which is constantly evolving or changing. By that, it means if you are the third result today, it’s likely that you could be the fourth or second tomorrow, as the competition is always making new moves to try to compete for those top page results via SEO marketing and advertising methods. Achieving high-ranking by major search engines like Google nearly guarantee a tremendous increase, but also continuous stream of business or customers towards your product and website, gauging such a variable from a supply and demand, as well as popularity dynamic. When people see a business, ideally prospective customers, that is appearing more than once in a Google Search, they are automatically more (psychologically) inclined to assess some level of trust or faith in the credibility of that business and website for whichever products they might be interested in, may it be virtual or physical products—from blogs to office supplies, the limits are endless! Contact Local SEO Tampa Company @ 727-938-8891 or via contact us form if you need are considering to start Search Engine Optimization campaign or need a quick consultation. Why Choose Our Tampa SEO Company? Proven Client Success Local SEO Tampa is a trusted Tampa SEO company with a proven track record of significantly boosting client visibility, traffic, and conversions. Our clients typically experience substantial growth, with organic traffic increasing by an average of over 50% within the first six months of partnership. Client Testimonials Numerous satisfied clients highlight our reliability and effectiveness. Testimonials frequently emphasize measurable results, consistent support, and clear, ongoing communication throughout each SEO campaign. Proven Results for Our Clients 01 Roofing Company +60% increase in monthly requests for services After implementing our SEO strategies, a local roofing contractor climbed from page two of Google to the top three search results, resulting in a 60% increase in monthly service inquiries and significantly higher website traffic. 02 Law Firm +75% consultations and new clientacquisitions A Tampa-based law firm experienced a dramatic rise in online visibility, jumping from page three to the first page of search results. This improved ranking led to a 75% boost in consultations and new client acquisitions. 03 Nationwide Furniture Installer +80% new contracts from businesses acrossmultiple states Initially a single-location furniture installer, this company leveraged our targeted SEO tactics to expand nationwide, significantly increasing organic visibility and driving an 80% rise in new contracts from businesses across multiple states. Before-and-After Statistics We provide transparent reporting to showcase measurable results achieved through targeted SEO tactics, giving clients a clear view of their growth. Our Tampa SEO Services Customized SEO Solutions: Comprehensive and tailored SEO services addressing all aspects of digital visibility and performance Keyword Research & Strategy Detailed Research: Conducted using advanced tools to identify... --- - Published: 2014-06-11 - Modified: 2025-04-17 - URL: https://localseotampa.com/mobile-website-development-tampa/ Mobile website design by Local SEO Tampa Company Attractive visibility directly influences the business of any company irrespective of its size. About a decade ago, websites were highlighted as essential for global-scale visibility. SEO became popular with people’s increasing reliance on search engines and the popularisation of social networking made SMO crucial for business. Similarly, mobile website design is the need of the age, especially for small and medium-scale businesses. Several survey-reports have revealed that nearly all the smartphone users use their handsets to access information, transact and shop online. The figure is increasing. Thus, small businesses that rely on visibility cannot afford to lose potential customers who primarily use their handsets for online purposes. In fact, statistics reveal that web-traffic generated via mobile devices varies from 20% - 50% of the total depending upon the product and/or service offered by the business. Mobile websites designed by Local SEO Tampa Company have custom-designed user-interface, up to 6 web-pages and a blog, contact form and call button, custom-designed navigation and separate development from regular websites. Though it is not packaged, clients may seek SEO service too. Local SEO Tampa offers SEO, SEO analytics and negative SEO remediation. Thus, business owners can hire one company for mobile website as well as additional service as per their requirement. Picture Credit: Depositphotos --- - Published: 2014-06-11 - Modified: 2025-10-15 - URL: https://localseotampa.com/local-seo-services-tampa/ Local SEO Service Welcome to our premier local SEO services in Tampa, designed to elevate your business in local search results and drive more customers to your doorstep. At Your Company Name, we specialize in Tampa SEO services, helping businesses like yours dominate local search engine rankings and attract local organic traffic. Whether you are a small business or an established brand, our local SEO company in Tampa delivers tailored strategies to enhance your Tampa business visibility. Why Choose Our Tampa Local SEO Services? Our local SEO agency in Tampa combines expertise, data-driven strategies, and a deep understanding of the Tampa market to deliver measurable results. Here’s why businesses trust us: Proven Success for Tampa Businesses We have helped countless Tampa businesses increase foot traffic, generate leads, and improve local SERP rankings. Our track record speaks for itself, with clients seeing significant growth in local organic traffic and conversions. Hyper-Local, Data-Driven Strategies Our local SEO strategy focuses on geo-targeted keywords and location-based SEO to ensure your business ranks where it matters most. We analyze local search engine algorithms and competitor performance to craft campaigns that resonate with Tampa customers. Dedicated Tampa SEO Experts Our team of Tampa SEO experts lives and breathes local business SEO. We understand the unique challenges of Tampa digital marketing and tailor our approach to meet your specific goals. Transparent Reporting & Local Insights With our Tampa website analytics, you’ll receive clear, detailed reports on your campaign’s performance. We provide transparent reporting and actionable local insights to keep you informed every step of the way. Success Stories - Tampa Businesses We’ve Helped Our local SEO in Tampa has transformed businesses across industries. Here are a few examples: 01 Construction Company +35% increase their project inquiries A local construction company partnered with us to improve their local SERP rankings. Through Google My Business optimization and local link building, we increased their project inquiries by 35% in six months, connecting them with more Tampa clients seeking construction services. 02 Roofing Company +50% increase in service calls A roofing company in Tampa saw a 50% increase in service calls after we optimized their Google Maps SEO and implemented geo-targeted keywords like “roofing services Tampa,” securing top map rankings and driving more leads. 03 Pool Company +40% online service bookings By leveraging localized content marketing and mobile SEO, we helped a Tampa pool company boost online service bookings for pool installations and maintenance by 40%, attracting more homeowners in the Tampa area. Our Tampa Local SEO Services Our comprehensive local SEO services in Tampa, Florida, cover every aspect of local search optimization, ensuring your business stands out in the competitive Tampa market. Local Keyword Research & Geo-Targeting We conduct in-depth local keyword research to identify high-value geo-targeted keywords that drive relevant traffic to your website. This ensures your business ranks for terms like local SEO services Tampa and beyond. Google My Business Optimization A fully optimized Google My Business profile is critical for Google Maps SEO and location-based visibility. We... --- - Published: 2014-06-11 - Modified: 2025-04-07 - URL: https://localseotampa.com/website-design-tampa/ WordPress Website Support & WordPress Website Design Service The website has become essential for businesses and the number of companies that offer website support and designing services is ever increasing. There are platforms such as WordPress that have made designing and developing of websites easy for people. However, business websites cater to an altogether purpose than personal or other kinds. The capability of a website to attract web traffic significantly influences the growth potential of the owner company. Local SEO Tampa has chalked out a website design process that is SEO-oriented. Search engine optimization has become an essential service in the present age of cut-throat online competition. People throughout the world use websites and online services to gather information, transact, communicate, and even learn. Intuitive website layout, simple usage, and relevant content are the demand in the current age. Local SEO Tampa develops websites with attention to all details pertaining to businesses. Great attention is paid to intuitiveness in design according to the purpose of the website, separate meta-data for each webpage, integrated content management system, and similar features in every website design project.   Design ElementsBasic WebsiteStandard WebsitePro WebsiteContact Forms (2)XXXMobile Friendly InterfaceXXXBlogXXXWordPress CMSXXXSocial Media IntegrationXXXCRM API IntegrationXXXPayPal IntegrationXXXPhoto GalleryXXXHigh Google PSI scoreXXXAPI Shopping Cart Integration  XUp to 10 PagesX  Up to 20 Pages X Up to 40 Pages  X5 Stock Photos IncludedX  10 Stock Photos Included X 20 Stock Photo Included  X100% Satisfaction GuaranteeXXXPrice$1,950. 00$2,650. 00$3,450. 00 --- - Published: 2012-10-07 - Modified: 2025-12-09 - URL: https://localseotampa.com/ Welcome to the Local SEO Tampa Company Welcome to the Local SEO Tampa company, where all of your digital marketing needs are met with ease and convenience. Local SEO Tampa, a Florida-based consulting company, is a full-fledged digital marketing firm that goes all out to propel your website to the top of search engines. Our SEO and Digital Marketing practice began in 2007 and has been a staple service provider for small businesses needing local SEO services in Tampa ever since. Subscribe to Our Newsletter Our Services Local SEO Services Boost Your Business with Local SEO in Tampa. In today's digital landscape, standing out in local search results is crucial ... AI SEO AI SEO is our pragmatic blend of search fundamentals and modern automation. We configure your LLM stacks (including ... Website Design WordPress Website Support & WordPress Website Design Service. The website has become essential for businesses, and the number ... Google Ads (aka AdWords) Google Ads and Pay-Per-Click (PPC) Services in Tampa, FL Local SEO Tampa offers a full-fledged Google Ads campaign setup and ... Why Your Business Needs SEO 1 Boost Visibility: SEO enhances your business’s online presence, ensuring it ranks higher on search engine results pages (SERPs). This increased visibility attracts more potential customers to your site. Build Credibility: A well-optimized website projects professionalism and reliability. When your business appears at the top of search results, it naturally gains the trust and confidence of potential clients. 2 3 Enhance User Experience: SEO improves your website’s usability, making it easier for visitors to find what they need and navigate your site smoothly, leading to higher satisfaction and engagement. Stay Competitive: Competition is fierce in today’s market. SEO ensures your business remains competitive by keeping your website prominent in search results, helping you stand out in your industry. 4 Local SEO – Address Consistency No business can survive with any aspect of its administration in a state of confusion. That being said, if you don’t have consistency regarding your business’s information, such as address, phone number, and website URL across all business directories, then you’re going to lose traffic, customers, and revenue. Local SEO must include local business directories and local business listings. Without them, you’ll lose attention and much more. There are hundreds of such venues ,and you’ll have to input your data either manually or have a script or something that inputs your data across venues. This is all well and good, however, it’s not perfect, and errors can occur to the point that one site with your data doesn’t coincide with other sites, even your main one. When that occurs, you’ll need to get busy and correct the situation and do so quickly.  Read more... Check Consistency of Your Business Location Information Why Do You Need SEO for Your Website? Simple! With proper search engine optimization (SEO), a website has a fighting chance to rank well on the search engines. Without this, there’s no hope for anyone to find your site and use your services. With an online business,... --- - Published: 2012-10-06 - Modified: 2025-09-20 - URL: https://localseotampa.com/contact-us/ Services you are interested*SEOAdWordsAnalysisAdWordsWeb MarketingSocial Media MarketingConsultation Preferred Method of Contact*EmailPhoneEither 3030 North Rocky Point Drive West #150CTampa, FL 33607tel 727-938-8891 --- --- ## Posts - Published: 2025-11-12 - Modified: 2025-11-12 - URL: https://localseotampa.com/why-website-convertibility-is-just-as-important-as-seo-202511/ When it comes to online marketing, most business owners understand that search engine optimization (SEO) is critical for visibility. Ranking high on Google helps potential customers find your business, read your content, and visit your website. However, what many companies overlook is that visibility alone is not enough. You can invest thousands of dollars to improve rankings and drive traffic, but if your website fails to convert visitors into leads, calls, or sales, that traffic yields little return on investment. That is where website convertibility comes into play, the other half of the equation that determines whether your SEO efforts translate into actual business growth. What Is Website Convertibility? Website convertibility measures how effectively your site encourages visitors to take the desired action. A "conversion" could be filling out a contact form, calling your office, setting up a consultation, signing up for a newsletter, or making a purchase. To put it simply, SEO helps people find you. Convertibility is what determines whether they stay, get involved, and ultimately take action. Many websites are so focused on attracting more visitors that they overlook improving the experience once people arrive. A beautiful design won't work if it doesn't have clarity, relevance, or trust. The best websites find a way to attract visitors while also guiding them through a seamless, persuasive experience that encourages them to take action. Why Convertibility Matters as Much as SEO You can't separate SEO from convertibility. SEO is like the engine that gets people to your site, and convertibility is like the steering wheel that leads them to your goal. Your marketing efforts won't be as effective without both. Your cost per lead goes up if your website ranks well but doesn't convert. Every visitor who leaves without doing something is a missed opportunity. On the other hand, every click is worth more when you make it easier to convert. Two rival companies, for instance, appear on the first page when searching for "roof repair in Tampa. " They get the same number of visits each month. One company converts 8% of its visitors into leads, while the other converts only 2%. The website that does better gets four times the return on the same amount of money spent on SEO. It's not luck that makes the difference; it's design, messaging, and usability. Signs That Your Website Has Low Convertibility To know if your website is converting well, you need to look beyond basic analytics. Having a lot of traffic doesn't necessarily mean you're successful. Watch out for these warning signs that indicate issues with convertibility: 1. High bounce rate: Visitors leave after viewing just one page. 2. Low engagement time: If people leave after only a few seconds, they aren't finding what they need. 3. Few leads or sales: A lot of traffic but few sales is the clearest sign that something is wrong. 4. Challenging to navigate: Visitors cannot locate information easily, leading to frustration and exits. 5. No visual hierarchy: If your page doesn't visually... --- - Published: 2025-10-15 - Modified: 2025-11-12 - URL: https://localseotampa.com/what-is-a-marketing-funnel-202510/ Understanding the Concept For businesses in Tampa, internet marketing and SEO service strategies often rely on structured approaches to attract and convert customers. One of the most widely used frameworks is the marketing funnel. This concept illustrates the journey that potential customers follow, from the moment they become aware of a product or service to the point of purchase and beyond. It provides a straightforward way to organize outreach, engagement, and sales efforts. The term “funnel” reflects the idea that many people enter at the top, but only a portion moves through each stage to reach the bottom. Understanding how each stage functions can help businesses design targeted campaigns that match the needs and behaviors of their audiences. Stages of the Marketing Funnel Most marketing funnels have three main stages: the top, the middle, and the bottom. Each stage means a different level of interest and engagement. Top of the Funnel (Awareness) The goal at this point is to capture people's attention and raise awareness. This typically involves undertaking various strategies to reach a broad audience, including content marketing, search engine optimization, social media engagement, and paid advertising. The goal is to get a brand or product in front of a large audience who may not have shown any interest yet. Middle of the Funnel (Consideration) The consideration stage occurs after people become aware of a product or service. In this case, the focus is on building trust, relationships, and education. Businesses often use case studies, webinars, email marketing, or detailed product information to address questions and resolve problems that customers may encounter. At this point, prospects evaluate their options and determine if a particular solution will meet their needs. Bottom of the Funnel (Conversion) The final step is all about motivating people to take action. Prospects are nearing a decision, so strategies often include personalized offers, free trials, consultations, or incentives to encourage them to take action. The goal is to make the transition from interest to commitment a smooth and engaging process. Beyond Conversion Modern marketing funnels typically extend beyond the initial sale. After the purchase, there are subsequent stages, including retention, loyalty, and advocacy. Customers who receive excellent service and consistently high value from a business can become repeat buyers and enthusiastic promoters. These later stages of growth include receiving positive reviews, offering referral programs, and maintaining responsive customer support. Digital Tools That Support Funnel Strategies As digital marketing has grown, funnel strategies have become easier to measure and change. Organic visibility through search engine optimization helps bring people to the top of the funnel. For middle-funnel activities, email marketing platforms and customer relationship management systems track engagement and categorize people into groups. Analytics tools monitor conversions and help enhance strategies at the base of the funnel. Automation is also essential. Automated workflows can enhance the customer experience by sending personalized messages, responding to leads promptly, and following up at the optimal time. This ensures that potential customers receive the same information at every stage without needing... --- - Published: 2025-10-01 - Modified: 2025-10-01 - URL: https://localseotampa.com/why-optimizing-your-business-for-ai-seo-matters-more-than-ever-202510/ Search is entering a new era that looks very different from what business owners have known for the past two decades. For years, companies approached optimization with a narrow focus on ranking well in Google using familiar techniques such as keyword placement, backlink building, and fixing technical errors on their websites. These methods are still part of the picture. Still, the rules of the game are shifting dramatically as artificial intelligence reshapes how search engines gather, evaluate, and deliver information to users. The arrival of AI SEO, which refers to optimization for AI-driven search experiences, is forcing every serious business to reconsider how it presents itself online. The companies that are willing to embrace this shift early will not only protect their current visibility but also position themselves as leaders in the next generation of digital marketing. Why Businesses Must Pay Attention to AI SEO Artificial intelligence has come a long way since the introduction of chatbots and productivity tools. It is now at the heart of how search engines, smart assistants, and content discovery platforms work. When someone uses Google's Search Generative Experience, asks a question through ChatGPT, or talks to an AI assistant on their phone, the information they receive is often a summary created by an AI system that has reviewed multiple sources. The user no longer has to scroll through ten blue links to choose which site to visit. Instead, they are getting direct answers in a conversational way that feels personal and trustworthy. This change is both beneficial and detrimental to business owners. If your website isn't optimized for AI systems, your business may not appear in these summaries, allowing your competitors to capture the attention of potential customers. If your content is set up in a way that AI can easily read and trust, on the other hand, you have a better chance of being directly included in AI-powered results. This change is happening quickly, and those who don't adapt quickly enough may lose visibility as more people utilize AI to gather information and make decisions. High-Quality and Structured Content AI has made it more challenging to identify what works, but content remains the most crucial component of any optimization plan. Some businesses used to be able to get away with including too many keywords in their articles or publishing subpar content just to meet an SEO requirement. AI-driven systems can now identify patterns of quality and relevance with significantly greater accuracy. This means that the content must be written in a way that is both comprehensive and easy to understand. Articles should be easy to read, well-organized, and focused on answering the questions that customers are really asking. It can be helpful to consider how AI models interpret your page. Your site will appear more trustworthy if you provide concise, direct answers to common questions. AI systems can figure out the structure of information and which parts are most important when you break it up with natural headings and subheadings. When you make... --- - Published: 2025-09-16 - Modified: 2025-09-16 - URL: https://localseotampa.com/seo-vs-ppc-choosing-the-right-strategy-for-tampa-businesses-202509/ For business owners in Tampa Bay, reaching customers online is no longer an option but a necessity. Two of the most widely used digital marketing strategies are search engine optimization (SEO) and pay-per-click (PPC) advertising. While both approaches can drive traffic and generate leads, they operate in different ways. Companies exploring local SEO or paid campaigns often wonder which method offers better results. The truth is that both strategies can be valuable, and the decision depends on a company’s goals, budget, and timeline. Understanding Organic SEO The goal of SEO is to increase a website's exposure in search results without having to pay for placement. Businesses can raise their rankings over time by improving site structure, optimizing content, and establishing authority through high-quality backlinks. The main benefit of SEO is its long-term effects. Long after the initial investment in technical advancements and content, a well-optimized website can still draw visitors. Because of this, SEO is particularly alluring to companies looking to build a lasting online presence. SEO also supports brand credibility. Research has shown that users often place greater trust in organic search results compared to sponsored ones, as high rankings are considered signals of dependability and relevance. Appearing naturally in search results helps reinforce the perception that a business is reputable, making organic visibility an important factor for Tampa companies seeking to build long-term recognition and trust with their audience. The Benefits of PPC Advertising Businesses can bid for placement in sponsored search results through PPC advertising, such as Google Ads. For product launches, seasonal promotions, or companies entering competitive markets, these campaigns provide instant visibility, which is particularly beneficial. Targeting specific audiences is one of the most significant benefits of PPC. Advertisers can customize keywords, locations, demographics, and even the time of day that advertisements appear. PPC can deliver advertisements to local customers looking for dining options the same day for a Tampa-based restaurant advertising a weekend special. PPC also provides quantifiable results. Businesses can precisely assess their return on investment by tracking impressions, clicks, and conversions with the help of comprehensive performance reports. This data-driven strategy enables quick optimization and adjustments. The Long-Term Nature of SEO vs. the Speed of PPC The timeline is where SEO and PPC diverge the most. Because it frequently takes months for results to manifest fully, SEO calls for patience. Ongoing traffic, however, doesn't require extra cost per click once rankings are set. PPC, on the other hand, generates traffic instantly but necessitates ongoing expenditure. Visibility vanishes as soon as a campaign ends. Because of this, PPC is ideal for short-term objectives or situations in which companies need immediate results. However, this approach may not be viable as a stand-alone strategy for long-term growth. Cost Considerations Many businesses consider the budget when deciding between PPC and SEO. The initial expenses associated with SEO include content creation, technical enhancements, and potentially hiring experts. As organic rankings improve over time, the cost per lead falls. PPC functions in a different way. Depending on the... --- - Published: 2025-08-19 - Modified: 2025-08-19 - URL: https://localseotampa.com/stand-out-in-tampas-most-competitive-neighborhoods-202508/ In hospitality, real estate, and retail across Tampa Bay, competition moves fast, and buyers compare options in seconds. The brands that turn nearby searches into bookings and sales are the ones that treat local SEO as a disciplined system for earning trust at the exact moment of need. This guide offers a practical plan that any business can follow to win more clicks, calls, and visits in the neighborhoods you serve. The focus is on repeatable actions that compound over time and turn visibility into revenue. Understand the searcher behind the query Begin by connecting your products and services to typical buyer moments. A visitor to a hotel might look for pet-friendly accommodations close to a particular location. This weekend, a buyer may search for open houses in a specific subdivision. Customers can look up curbside pickup, same-day availability, and store hours. Make a list of these instances, and then assign a page, post, or profile feature to each one. Your chances of getting the visit increase when your content aligns with intent. Elevate your Google Business Profile Your profile frequently shapes a prospect's initial impression of you. Carefully fill out each field. Select clear categories, include services in simple terms, and upload new images that capture the neighborhood and the season. Provide holiday updates and maintain accurate hours. When appropriate, use the menu, booking, or inventory links. Attention should also be paid to questions and answers. Offer them helpful advice and answer any new inquiries right away. A full and active profile communicates relevance and dependability. Build location pages that feel personal Make a separate page for every sales office, service location, and storefront. Don't just provide an address. Describe the walk times from transit stops, parking, and neighboring landmarks. Include a map, pictures of the inside and outside, and brief biographies of the employees. Add testimonials related to that place along with a direct call to action, like "check today's stock," "book a table," or "schedule a showing. " Searchers can choose you with confidence when you have pages that read like a real place. Cultivate reviews and respond with care Reviews' quantity, quality, and freshness affect conversion and discovery. At organic times like checkout, closing, or fulfillment, get feedback. Provide a short script that your team can use, along with a direct link, to simplify the process. Thank each reviewer, share a particular aspect of their visit, and invite them to come back. Acknowledge the issue and offer a solution for feedback that may not be ideal. For the next customer, a consistent flow of genuine responses shows responsibility and fosters trust. Publish neighborhood content that answers real questions Create guides that accurately represent how people move through the city. For hospitality, consider dining near the arena, exploring Hyde Park's kid-friendly attractions, or enjoying the best sunset views over the water. Write about school zones, commute times, flood considerations, and new development timelines when discussing real estate. For retail, highlight neighborhood-specific gift ideas, fit and sizing recommendations,... --- - Published: 2025-07-14 - Modified: 2025-07-14 - URL: https://localseotampa.com/understanding-google-business-profile-and-how-to-respond-to-a-suspension-202507/ Being visible in local search results can significantly impact Tampa Bay businesses, determining whether they experience steady growth or miss out on opportunities. The Google Business Profile (GBP) is one of the most effective ways to increase your online visibility. When used correctly, it enables businesses to appear in the local map pack, display accurate information, solicit customer reviews, and stay connected with their local community. However, even well-maintained profiles can be suspended, which leaves business owners frustrated and unsure of their next steps. Knowing how much GBP is worth and how to deal with a suspension can help you be successful in local SEO for a long time. What Google Business Profile Does for Local SEO The Google Business Profile is like a digital store. It helps businesses display accurate and consistent information, such as their location, hours of operation, services, and reviews. For people interested in local SEO in Tampa Bay, this profile often determines whether a business appears in the top results when users search for nearby options. Besides being seen, GBP also affects how much customers trust a business. A complete profile with positive reviews and new photos makes it seem more authentic. It makes it easier for users to choose a company with confidence and encourages them to get involved. Reasons People Get Suspended There are many reasons why Google might suspend a business profile. Occasionally, it's because someone broke Google's rules. Occasionally, it's due to a mistake or missing paperwork. Some common reasons are: Inaccurate business categories or misleading information Multiple profiles for the same location Use of a virtual office or mailbox address rather than a staffed location Suspicious activity or changes that trigger a verification check Content violations, such as inappropriate images or keyword stuffing Often, business owners are unaware of these issues until they receive a suspension notice. What to Do if Your GBP Is Suspended The first step is not to panic. A suspension can be annoying, but it can often be undone if the proper steps are taken. Review Google's Business Profile guidelines first. Carefully compare your listing with these rules to identify any potential issues. Next, ensure you have the necessary paperwork that demonstrates your business is operating as you claim it to be. A business license, utility bills with the business name and address, or pictures of the outside of the building with signs and people working inside are all examples of this. You might need these materials during the process of getting your job back. When you're ready, complete Google's official reinstatement form. Be clear about your situation and avoid using language that is overly emotional or argumentative. Concentrate on the facts and the changes that were made. Things You Shouldn't Do While You're Suspended Don't try to circumvent the suspension by creating a new profile. Having more than one profile can cause more problems. Also, refrain from sending multiple messages to Google support repeatedly. This kind of behavior can prolong the process and reduce the... --- - Published: 2025-06-16 - Modified: 2025-06-16 - URL: https://localseotampa.com/the-professional-edge-of-blog-content-creation-in-tampa-bay-202506/ In the ever-competitive digital marketing landscape, a strong blog presence serves as the cornerstone of any strategy designed to elevate visibility through local SEO. In Tampa Bay, where businesses are striving to capture the attention of discerning local audiences, blog content creation provides a structured and compelling approach to storytelling that builds brand authority, encourages website engagement, and supports consistent ranking in search engine results. When executed with purpose, it acts as both a content engine and a signal booster in the evolving local SEO ecosystem. Understanding the role of blog content in modern SEO The modern blog is more than a journal or a promotional tool. It's an instrumental channel of communication that aligns brand messaging with user intent and search engine algorithms. Effective blog content answers queries, demonstrates expertise, and captures organic traffic while using relevant keywords in harmony and matching regional interests. In Tampa Bay, with local businesses competing for online visibility, blog content must reflect both the geographic location and the audience's expectations. Creating content that resonates with local culture, seasonal events, and neighborhood-specific specialties not only increases relevance but is also in the best interest of readers who are making inquiries about nearby services. Strategic content planning and thematic consistency Successful blog content is built on strategy. A well-developed editorial calendar organizes topics by audience demand, search trends, and business objectives. The subjects must flow logically in a way that builds brand identity and addresses prolonged search interest. Such consistency enhances the compounded SEO value by presenting site engagement and topic authority. The strategy in question involves conducting keyword research, competitor analysis, and gathering user behavioral insights to identify content gaps and opportunities. Once gaps are identified, each post should be created with care and clarity to facilitate both algorithmic findability and user understanding. Metadata, headers, internal linking, and image optimization must be planned to help each blog post contribute to an overall and effective content strategy. Crafting informative and locally focused content Information that engages the Tampa Bay market should strike a balance between depth of information and local identity. Whether discussing industry trends, offering solutions to frequently asked questions, or reporting on current local topics, effective blogs provide value to the audience while discreetly reinforcing larger SEO objectives. Writers need to make the language formal yet conversational in a manner that allows readers to engage with ideas with confidence in the authority behind them. The writing must be well-researched, well-structured, and error-free with standard punctuation and style. This tone reflects the company as professional, competent, and meticulous—a tone that is appealing to both professionals and consumers. Also included in an optimized blog are mentions of the local landmarks, events, and current events that make the content locally relevant. Google's algorithms for ranking geographically look for proximity and relevance, and locally contextualized blogs can help websites become associated with a specific service area. Consistency and quality over quantity One common misconception about content marketing is that frequency alone drives results. In reality, consistency and... --- - Published: 2025-05-19 - Modified: 2025-05-19 - URL: https://localseotampa.com/climbing-the-ranks-choosing-an-seo-company-by-their-success-202505/ Selecting the right search engine optimization company can be a decisive factor in a business’s long-term online performance. With many agencies promising first-page results, business owners often wonder how to determine which firm can truly deliver. One of the most effective ways to evaluate an SEO agency is to examine its digital success. If a company claims to offer expert-level SEO service in Tampa Bay, its website rankings should reflect that expertise. An SEO company’s rankings tell a story Before placing your trust—and budget—into the hands of an SEO provider, it is worth looking at how well they perform in search engine results for competitive terms related to their industry. A company that is consistently on page one of Google for search terms like “SEO company in Tampa Bay” or “Tampa digital marketing” has demonstrated that it can succeed in a competitive niche. That does not just happen. It is the culmination of good on-page optimization, content planning, backlink development, and technical SEO, which they ought to be highly capable of delivering to your business. The logic is simple: if they cannot do it for themselves, can they do it for someone else? An agency's search presence is a resume and proof of concept. It illustrates that they are neither selling someone else's template nor using older techniques, but are participating actively in the most recent search landscape. Evaluate the consistency of their presence It is not whether or not an SEO company can rank now and then. Good SEO firms rank consistently throughout several months. Look closer at how consistently their site appears for several different search queries regarding the business. Are they appearing in the first search results for several different phrases? Does the site have a well-considered, updated copy? Is their metadata well written and presented correctly in search snippets? These are the indications of a company doing something correctly. Their visibility in local search results is also worth noting, particularly within map packs and business directories. A company that dominates organic listings and local map placements demonstrates a more comprehensive grasp of the SEO discipline. . Examine their site quality and structure A business website should reflect the standards that the business sells to customers. Go to their homepage, service pages, blog, and contact us page. Is their content to the point, informative, and well-structured? Does the site load quickly, and is it mobile-friendly? Are internal links utilized correctly? These things drive improved search rankings and user experience. A high-quality, polished, and SEO-optimized site reflects that the business is careful about SEO's technical and creative aspects. Also, see how engagement is supported on the site. Are they employing effective calls to action? Are they maximising schema markup for search visibility optimisation? Is the site secure and accessible? These elements show their capacity for approaching SEO from many sides, combining tech, content, and user activity. Assess the credibility behind the rankings Now that you have noticed a particular company's search presence, the next step is to identify... --- - Published: 2025-04-21 - Modified: 2025-04-21 - URL: https://localseotampa.com/making-your-google-business-profile-stand-out-with-local-seo-202504/ In Tampa's competitive online marketplace, being found on Google is not a dream—it's a strategy. Local business owners who depend on local consumers need to do more than claim a Google Business Profile; they need to optimize it to get noticed. Paired with a solid local SEO strategy, an adequately maintained profile is a potent tool for increasing visibility, establishing credibility, and gaining new customers from the search engine results page. The basis of transparency: complete and reliable information Google's priority is accuracy. The initial step in optimizing profile visibility is ensuring all listing information is accurate and matches what is on your website and in other online directories. The business name, address, and phone number—also referred to as NAP—must be listed the same on every website. Business categories must match your primary services, and the description field must contain what makes your business unique in natural language that your potential customers will most likely search for. Photos also influence visibility. Companies with new and relevant images are more likely to appear in search and be clicked on. Adding current pictures of your storefront, employees, products, or services can boost interaction and impact ranking. The function of responsiveness and reviews Customer reviews are not just recommendations; they affect Google's trust in your business. Profiles with frequent, real reviews rank higher in local search results. Encouraging satisfied customers to review and reply thoughtfully and in a timely manner demonstrates responsiveness and professionalism. Responding to positive and negative reviews shows that you value customer feedback. It also allows you to organically insert keywords into your responses, increasing Local SEO functionality. Responses must be personal and polite, re-establishing your business's personality and trust. Updates, postings, and engagement: activity counts Like a social media stream, your Google Business Profile is helped along by frequent updates. Posting new products, seasonal offerings, special events, or projects keeps your listing current and relevant. Google likes active profiles, which are healthy and active business signals. Posts should be simple and to the point, with engaging photos and concise calls to action. Combined with location-based language, they inform prospective customers and contribute to SEO rankings. For example, mentioning a service area in the Tampa region can cause you to appear in local map packs or search results. Utilizing local keywords and areas of service intelligently Because your website is where you host long-form content, your Google Business Profile ought to have the same geographic sensitivity. Mentioning location-relevant keywords in the profile description, service categories, and FAQs answers discreetly reinforces your local affiliation. Google enables you to set a service area, which establishes your business's boundaries. In case you're providing mobile services or serving various neighborhoods, setting these areas improves the likelihood of being listed in searches within those neighborhoods. You aim to make sure you're getting matched for the precise search that individuals within your locale are entering into Google. Data insights: adapt and learn Google offers performance metrics that you can use to make optimization decisions. Seeing figures... --- - Published: 2025-03-03 - Modified: 2025-03-03 - URL: https://localseotampa.com/boost-your-business-with-customer-centric-seo-strategies-202503/ In today's digital landscape, businesses in Tampa, Florida, must prioritize customer-centric search engine optimization (SEO) strategies to enhance customer experiences and drive growth. By aligning SEO efforts with customer needs and preferences, Tampa businesses can improve their online visibility, attract targeted traffic, and foster lasting relationships with their audience. Understanding Customer-Centric SEO Customer-centric SEO focuses on optimizing digital content and strategies to meet the specific needs and expectations of customers. This approach goes beyond traditional SEO tactics by emphasizing user intent, personalized content, and seamless user experiences. For Tampa businesses, implementing customer-centric SEO means tailoring online content to resonate with the local community and addressing the unique interests of Tampa residents. Key Strategies for Implementing Customer-Centric SEO 1. Conduct In-Depth Customer Research Understanding the preferences, behaviors, and pain points of your Tampa-based customers is crucial. Utilize surveys, focus groups, and social media listening to gather insights into what your local audience seeks. This data informs content creation and optimization strategies that directly address customer needs. 2. Optimize for Local Search Enhance your visibility in local search results by incorporating Tampa-specific keywords and phrases into your website content. Ensure your business is listed accurately on Google My Business and other local directories. Encourage satisfied customers to leave positive reviews, as these significantly impact local search rankings. 3. Create High-Quality, Relevant Content Develop content that speaks directly to the interests and concerns of Tampa residents. This could include blog posts about local events, guides to Tampa attractions, or articles addressing common challenges faced by the community. High-quality, relevant content not only engages readers but also establishes your authority in the local market. 4. Ensure Mobile-Friendly Website Design With a significant portion of users accessing websites via mobile devices, it's essential to have a responsive and fast-loading website. A mobile-friendly design ensures that visitors from Tampa and beyond have a seamless browsing experience, reducing bounce rates and increasing engagement. 5. Leverage Social Media Engagement Engage with the Tampa community through active participation on social media platforms. Share content that resonates with local audiences respond to comments and messages promptly and participate in local discussions. This engagement fosters a sense of community and strengthens customer relationships. 6. Utilize Data Analytics to Refine Strategies Regularly analyze website traffic, user behavior, and conversion data to assess the effectiveness of your SEO strategies. Use tools like Google Analytics to identify which content performs well among Tampa users and adjust your approach accordingly. Benefits of Customer-Centric SEO for Tampa Businesses Improved Search Rankings: By aligning your content with user intent, search engines are more likely to rank your website higher in relevant search results. Increased Engagement: Content that resonates with Tampa residents encourages longer site visits, social shares, and repeat traffic. Higher Conversion Rates: Addressing the specific needs of your audience builds trust and increases the likelihood of conversions, whether it's making a purchase, signing up for a newsletter, or contacting your business. Enhanced Brand Loyalty: A customer-centric approach demonstrates that you value your customers, fostering loyalty and... --- - Published: 2025-02-06 - Modified: 2025-02-06 - URL: https://localseotampa.com/google-maps-seo-solutions-for-a-business-in-tampa-bay-202502/ To stand out in Tampa Bay's competitive marketplace, having a presence in Google Maps can make a big difference. With many competing neighboring companies, utilizing Google Maps SEO solutions can drive your Tampa Bay-based business. By optimizing your Google Business Profile in Google Maps, your business will become seen by nearby buyers at the ideal time when your service is most in demand. What Do Google Maps SEO Solutions Comprise? Google Maps SEO solutions entail optimizing your Google Business Profile listing to be high in nearby search queries. For a Tampa Bay business, that entails having your business in view when your location's locals search for goods and services in and about your location. Some of the most critical factors include: Verifying and Claiming Your Listing: Lock down your position in Google Maps with your claim and proper verification. Optimizing Business Details: Ensure your name, address, phone, working times, and website information are updated so your future buyers receive correct information. Representing Your Business with Pictures: Include high-value photos, videos, and virtual tours promoting your location in Tampa Bay and your unique offerings. Building and Responding to Reviews: Customer feedback creates trust. Get your happy buyers to post a review and respond to them in a manner that creates a community. Adding Location-Bound Words: Include location-bound keywords such as "Tampa Bay," "Tampa," "St. Petersburg," or "Clearwater" in your listing to make your location rank high in nearby search queries. How Google Maps SEO Solutions Can Advance a Business in Tampa Bay 1. Higher VisibilityIn most instances, Tampa Bay citizens use Google Maps to search for businesses in your immediate location. Optimized listings will have your store most likely discovered when surrounding citizens search for goods and services—be it a new hotspot in Tampa, a boutique in St. Petersburg, or a dependable service in Clearwater. 2. Foot TrafficFor store locations, Google Maps presence can drive direct foot traffic to your store location. Complete information, including directions, contact, and store times, makes it convenient for surrounding citizens to drop in at your store location. 3. Trust and CredibilitySurrounding citizens trust, transparency and dependability. An updated Google Business Profile, with positive feedback and current information, inspires trust and compels new visitors to choose your store over competitor stores. 4. Cost-Benefit AdvertisingCompared to traditional advertisement, Google Map SEO is a cheap source of contact with your target group of buyers. By optimizing your presence, your store can gain organic contact with surrounding buyers at a lesser price tag. 5. Higher Search Engine RankingsThe Google search algorithm favors relevant, optimized listings. By including relevant, localized keywords and updating your profile, your store in Tampa Bay can rank high in search, allowing surrounding buyers to simply find your store. Local Hints for Optimizing Your Tampa Bay Business Listing To gain full value out of Google Map SEO in the Tampa Bay community, apply these real-life tips: Claim and Verify: Have your store claimed and verified in Google Business Profile to have full access to your listing... --- - Published: 2025-01-20 - Modified: 2025-01-20 - URL: https://localseotampa.com/beginners-guide-for-seo-202501/ Search Engine Optimization (SEO) is a critical digital marketing strategy that helps businesses improve their online visibility, attract relevant traffic, and ultimately increase conversions. While it may seem daunting to beginners, a well-executed SEO strategy can significantly boost your website’s performance and brand reputation. This guide covers the foundational elements of SEO, explaining key terms and tactics you need to know. What is SEO? SEO involves optimizing your website so search engines like Google can easily read and understand your content. By aligning with search engine guidelines and user intent, your web pages can rank higher in search results. Higher rankings typically translate into increased website traffic, more leads, and better brand awareness. The Importance of Keywords Keywords are the terms people type into search engines to find information. Here’s how to make them work for you: Keyword ResearchUse tools like Google Keyword Planner or SEMrush to identify relevant keywords for your industry, products, or services. Long-Tail vs. Short-Tail- Short-tail keywords are usually broad and competitive (e. g. , “shoes”). - Long-tail keywords are more specific and less competitive (e. g. , “affordable hiking shoes for women”). Keyword PlacementIntegrate targeted keywords into your webpage titles, headings, meta descriptions, and content. Avoid overstuffing or repetitive usage. On-Page SEO Basics On-page SEO is all about optimizing individual web pages. Key elements include: Title Tags and Meta DescriptionsThese HTML elements tell both search engines and users what your page is about. Keep titles concise and include your primary keyword. Meta descriptions should summarize the content and encourage clicks. Headers and Content StructureUse header tags (H1, H2, H3) to structure your content logically. This not only helps search engines crawl and understand your page but also improves readability for visitors. High-Quality ContentEngaging, informative, and well-researched content is essential. Focus on answering users’ questions, addressing pain points, and offering unique insights. Internal LinkingLinking your own web pages together helps search engines discover more content on your site and understand the structure of your website. Off-Page SEO Essentials Off-page SEO focuses on enhancing your site’s authority and reputation across the web. Major components include: BacklinksA backlink is when another website links to your site. High-quality backlinks from reputable sources signal to search engines that your site is credible. Aim for organic backlinks by creating valuable content worth sharing. Social SignalsWhile social media links may not directly impact rankings, a robust social media presence can drive traffic to your site and boost brand awareness. Online Directories and CitationsListing your business in reputable directories (e. g. , Yelp, Google Business Profile) helps establish trust and authority, especially for local SEO efforts. Technical SEO Checklist Technical SEO is about optimizing your website’s infrastructure for search engine crawlers. Common technical SEO practices include: Mobile ResponsivenessEnsure your website offers an optimal experience across all devices—this is a crucial ranking factor. Site SpeedSlow-loading sites lead to higher bounce rates. Compress images, minimize scripts, and leverage browser caching to improve load times. SSL Certificates (HTTPS)Secure websites (HTTPS) receive a slight ranking advantage over... --- - Published: 2025-01-06 - Modified: 2025-01-06 - URL: https://localseotampa.com/4-ways-to-stop-procrastination-and-boost-productivity-202501/ Procrastination is a challenge we all face at some point. In the bustling Tampa Bay area, where opportunities abound and time feels fleeting, overcoming procrastination is key to staying ahead in both personal and professional spheres. Whether you're a business owner striving to improve your local SEO rankings or a student tackling assignments, these four strategies can help you conquer procrastination and enhance productivity. Set Clear Goals with DeadlinesProcrastination often stems from vague objectives or an overwhelming workload. Break your tasks into smaller, manageable steps and set deadlines for each. For example: Tampa Tip: If you're working on optimizing your website's local SEO, create a plan. Start by updating your Google Business Profile this week, then move on to acquiring customer reviews next week. Clear, actionable goals paired with realistic deadlines help you stay focused and achieve progress incrementally. Leverage the Power of RoutineEstablishing a daily routine minimizes decision fatigue and creates a sense of control over your time. Identify your most productive hours and allocate them to high-priority tasks. Tampa Inspiration: Use the serene morning views of Tampa Bay or the quiet hours before the city wakes up to tackle your most challenging projects. A routine provides structure and consistency, helping you overcome the urge to delay. Eliminate DistractionsIn a digitally driven world, distractions are just a click away. Whether it’s social media, notifications, or Tampa’s vibrant events tempting you outside, learning to minimize distractions is vital. Practical Solution: Turn off unnecessary notifications on your devices. Use productivity apps like Freedom or Focus@Will to block distracting websites during work hours. Creating a distraction-free environment can significantly enhance your focus and efficiency. Reward Yourself for ProgressCelebrating small victories can be a powerful motivator. Every time you complete a task, reward yourself with something enjoyable—a walk along Bayshore Boulevard, a visit to your favorite Tampa coffee shop, or simply a moment to relax. Pro Tip for Local Businesses: If you're making strides in improving your SEO presence, treat your team to a team-building outing at one of Tampa’s iconic locations like Armature Works. Positive reinforcement helps build momentum and makes even the most challenging tasks more rewarding. Procrastination doesn’t have to hold you back. By setting clear goals, maintaining a routine, eliminating distractions, and celebrating progress, you can reclaim your productivity and stay ahead in Tampa Bay’s dynamic landscape. Whether you’re a small business owner or a professional in the area, these strategies can help you achieve your goals more efficiently. Need help boosting your business’s productivity through better local SEO? Local SEO Tampa Company is here to support your journey. Contact us today, and let’s make your online presence as dynamic as Tampa Bay! Picture Credit: Freepik --- - Published: 2024-12-16 - Modified: 2024-12-16 - URL: https://localseotampa.com/the-reasons-behind-your-websites-lack-of-traffic-202412/ A strong online presence is crucial for business success in the digital age. However, many businesses struggle with low website traffic despite their best efforts. If you find yourself in this situation, it’s essential to identify the underlying issues preventing your website from attracting the visitors you expect. Understanding these factors can help you implement effective strategies to enhance your online visibility and drive more traffic to your site. Insufficient Search Engine Optimization (SEO) Expertise Search Engine Optimization (SEO) remains one of the most effective ways to drive organic traffic to your website. However, mastering SEO requires a deep understanding of various techniques and continuous updates to stay ahead of search engine algorithms. Many businesses attempt to manage their SEO in-house but often fall short due to the complexity involved. A proficient SEO strategy involves creating high-quality content, optimizing meta tags, utilizing relevant keywords, and ensuring your website is mobile-friendly. Additionally, technical SEO elements such as XML sitemaps, proper site architecture, and the use of SEO plugins are critical for improving your site’s search engine rankings. Without a solid SEO foundation, your website may struggle to appear in the top search results, limiting your visibility to potential visitors. Weak Backlink Profile Backlinks, or inbound links from other reputable websites, play a significant role in determining your site’s authority and ranking on search engines. A robust backlink profile signals to search engines that your content is valuable and trustworthy. Conversely, a lack of quality backlinks can severely impact your website’s ability to rank well. Building a strong backlink profile involves strategic link-building campaigns, such as guest posting, partnerships, and creating shareable content that naturally attracts links. Neglecting this aspect of SEO can be a primary reason why your website fails to gain traction, as search engines prioritize sites with authoritative and relevant backlinks. Highly Competitive Target Keywords The competitiveness of your target keywords can significantly influence your website’s traffic. Popular keywords often have a high search volume, but they are also targeted by numerous high-authority websites, making it challenging to secure a spot in the top search results. If you’re competing for highly sought-after keywords, your website might be overshadowed by more established players in your industry. To overcome this, consider focusing on long-tail keywords—more specific phrases that attract a niche audience. These keywords typically have lower search volumes but higher conversion rates as they cater to users with particular needs. By targeting a broader range of relevant keywords, you can increase your chances of attracting consistent traffic from various search queries. Overproduction of Content Without Adequate Promotion Creating valuable content is essential for engaging your audience and improving your SEO. Regularly publishing blog posts, articles, and other content types can drive organic traffic and establish your authority in your niche. However, producing content alone is not enough. Without effective promotion, even the best content can remain unseen. Promoting your content through social media, email marketing, and other channels is crucial for reaching a wider audience. Additionally, leveraging platforms like LinkedIn,... --- - Published: 2024-12-02 - Modified: 2024-12-02 - URL: https://localseotampa.com/enhancing-your-youtube-visibility-for-tampa-content-creators-202412/ Optimizing your videos for YouTube's search and recommendation systems is crucial for increasing visibility and engagement. For content creators and businesses in Tampa, Florida, leveraging YouTube SEO can significantly boost your reach to the local audience. Here's how you can enhance your YouTube SEO and connect with viewers in Tampa and beyond. Conduct Keyword Research Begin by identifying keywords that your target audience frequently searches for. Use tools like TubeBuddy or VidIQ to discover high-volume, low-competition keywords relevant to your niche. For example, if you're a Tampa-based travel vlogger, focus on keywords like "Best Beaches in Tampa" or "Tampa Bay Attractions. " Incorporate these keywords naturally into your video titles, descriptions, and tags to improve discoverability. Craft Compelling Titles and Descriptions Titles: Create concise, attention-grabbing titles that include your primary keyword. Aim for around 65-70 characters to ensure they display fully in search results. For instance, "Top 10 Family Activities in Tampa, FL" immediately informs viewers and includes location-specific keywords. Descriptions: Write detailed descriptions (around 300 characters or more) that provide context about your video content. Include relevant keywords and links to your website or related resources. If showcasing local Tampa events, mention dates, venues, and any special guests to add value. Optimize Video Tags and Hashtags Use specific and relevant tags to help YouTube understand your video's content. Include your primary keyword, variations, and related topics. For a Tampa audience, consider tags like "Tampa Restaurants," "Florida Tourism," or "Tampa Bay Sports. " Appropriate hashtags can also enhance discoverability, especially for trending topics or local events. Design Engaging Thumbnails Create custom thumbnails that are visually appealing and accurately represent your content. Use high-quality images, bold text, and contrasting colors to make your thumbnail stand out. For example, if your video is about "Exploring Tampa's Nightlife," include vibrant images of popular local spots. Ensure that any text is readable, even on smaller screens. Encourage Viewer Engagement Engagement metrics like watch time, likes, comments, and shares signal to YouTube that your content is valuable. Encourage viewers to interact with your videos by asking questions or prompting discussions. For instance, "What's your favorite place in Tampa? Let us know in the comments! " Responding to comments also helps build a community around your channel. Utilize Playlists Organize your videos into playlists to increase watch time and session duration. Playlists encourage viewers to continue watching related content, improving your channel's overall performance. Create playlists around specific themes relevant to your audience, such as "Tampa Food Tours" or "Outdoor Adventures in Florida. " Promote Across Multiple Channels Expand your reach by sharing your videos on social media platforms like Facebook, Twitter, and Instagram. Embed your videos in blog posts and include them in email newsletters. Cross-promotion not only drives traffic but also enhances your video's ranking potential by increasing views and engagement from diverse sources. Monitor Analytics and Adjust Strategies Regularly review YouTube Analytics to understand how your videos are performing. Pay attention to metrics like audience retention and click-through rates. Consider adjusting your content... --- - Published: 2024-11-19 - Modified: 2024-11-21 - URL: https://localseotampa.com/how-to-start-a-small-business-202411/ Starting a small business is a significant endeavor that requires careful planning, dedication, and strategic execution. Whether you're aiming to escape the traditional 9-to-5 routine or pursue a passion, establishing your own business can offer unparalleled autonomy and fulfillment. To set yourself on the path to success, consider the following comprehensive steps: Develop a Viable Business Idea Begin by identifying a product or service that addresses a specific need or gap in the market. Reflect on your skills, interests, and experiences to pinpoint areas where you can offer unique value. Conduct thorough market research to assess demand, understand your target audience, and analyze competitors. This foundational step ensures that your business idea is both relevant and sustainable. Craft a Detailed Business Plan A well-structured business plan serves as a roadmap for your venture and is essential for securing financing. Key components of a traditional business plan include: Executive Summary: An overview of your business concept, mission statement, and objectives. Company Description: Detailed information about what your business does, the problems it solves, and the market needs it fulfills. Market Analysis: Insights into industry trends, target market demographics, and competitive landscape. Organization and Management: An outline of your business's organizational structure detailing ownership, profiles of your management team, and staffing plans. Products or Services: A comprehensive description of what you're selling or the service you're offering. Marketing and Sales Strategy: Plans for market penetration, growth strategies, and sales tactics. Funding Request: If seeking external financing, specify the amount needed, how it will be used, and any desired terms. Financial Projections: Forecasts of revenue, expenses, and profitability over the next three to five years. While traditional business plans are comprehensive, a lean startup plan offers a more concise approach, focusing on summarizing key elements. However, for securing investments or loans, a detailed traditional plan is often preferred. Choose an Appropriate Legal Structure Selecting the right legal structure affects your liability, taxation, and regulatory obligations. Common structures include: Sole Proprietorship: Simplest form, offering complete control but no distinction between personal and business liabilities. Limited Liability Company (LLC): Provides liability protection by separating personal and business assets with flexible tax options. Partnership: Ideal for businesses with multiple owners, sharing profits, losses, and management responsibilities. Corporation: A more complex structure offering liability protection, potential tax benefits, and the ability to raise capital through stock. Consulting with a legal professional can help determine the most suitable structure for your business needs. Register Your Business and Obtain Necessary Licenses Ensure your business is legally recognized by registering its name and obtaining any required licenses or permits. This process varies by location and industry, so check with local, state, and federal agencies to comply with all regulations. Set Up Your Business Finances Establish a separate business bank account to manage finances and maintain clear records. Implement an accounting system to track income, expenses, and financial performance. Consider consulting with an accountant to ensure compliance with tax laws and to develop sound financial practices. Create a Dedicated Workspace Designate... --- - Published: 2024-11-04 - Modified: 2024-11-04 - URL: https://localseotampa.com/instagram-subscriptions-unlocking-new-opportunities-202411/ Instagram has introduced a game-changing feature called Instagram Subscriptions, offering content creators a novel way to monetize their work while providing followers with exclusive access to premium content. This initiative bridges the gap between creators and their most dedicated fans, fostering a more engaged and supportive community. What Are Instagram Subscriptions? Instagram Subscriptions allow creators to offer exclusive content to followers who opt into a paid monthly subscription. This content can include special posts, stories, live videos, and more that aren't available to non-subscribed followers. It's a mutually beneficial arrangement: creators receive a steady income stream, and subscribers enjoy unique content and closer interactions with their favorite influencers. Benefits for Creators Steady Revenue Stream: Subscriptions provide a recurring income source, helping creators focus more on content quality without financial stress. Enhanced Engagement: Offering exclusive content encourages a deeper connection with subscribers, leading to a more loyal fan base. Creative Freedom: With a direct line of support from followers, creators can experiment with new content ideas tailored to their most engaged audience. Benefits for Subscribers Exclusive Content Access: Subscribers receive content that's not available to the general public, making their experience more personalized. Closer Interaction: Paid subscriptions often come with added perks like direct messages, Q&A sessions, and exclusive live streams. Supporting Creators: Subscribers play a pivotal role in supporting the creators they love, contributing directly to their growth and success. How to Set Up Instagram Subscriptions For creators interested in leveraging this feature: Check Eligibility: Ensure you meet Instagram's criteria, which may include factors like follower count and adherence to community guidelines. Activate Subscriptions: Go to your professional dashboard and select the option to set up subscriptions. Set Pricing: Choose a monthly price from the tiers provided by Instagram that reflects the value of your exclusive content. Promote Your Subscription: Let your followers know about the subscription through posts and stories, highlighting the benefits they'll receive. Create Exclusive Content: Start producing and sharing content that's only accessible to your subscribers. Best Practices for Success Consistency is Key: Regularly update your subscribers with new and engaging content to maintain their interest. Engage with Your Community: Respond to comments and messages from subscribers to build a stronger relationship. Gather Feedback: Encourage subscribers to share their thoughts to help tailor your content to their preferences. Potential Challenges Content Balance: Striking the right balance between free and paid content is crucial to attract new followers while satisfying subscribers. Managing Expectations: Be clear about what subscribers will receive to prevent misunderstandings. Instagram Subscriptions open up a new avenue for creators to monetize their passion while offering followers a more immersive experience. It's a step forward in building sustainable online communities where quality content thrives and creators are duly rewarded for their efforts. To maximize the benefits of this feature, creators can complement their efforts with effective marketing strategies. Services like Local SEO Tampa specialize in enhancing your online visibility and optimizing your presence in local search results. By leveraging professional SEO and marketing support, you... --- - Published: 2024-10-22 - Modified: 2024-10-22 - URL: https://localseotampa.com/what-are-seo-backlinks-202410/ In the vast digital landscape, standing out can be a challenge for websites looking to improve their visibility on search engines like Google; understanding the mechanics of search engine optimization (SEO) is crucial. One of the fundamental components of SEO is backlinks. But what exactly are backlinks, and why are they so important for SEO? This article will delve into the concept of SEO backlinks, their significance, and how they can enhance your website's search engine rankings. Understanding Backlinks A backlink is a link from one website to another. In the context of SEO, backlinks are inbound links that direct users from external websites to your site. They are also known as "inbound links" or "incoming links. " Backlinks act as endorsements or votes of confidence from one site to another, signaling to search engines that your content is valuable, credible, and worth referencing. Imagine you're reading an article on a popular blog, and it references a study on another website with a hyperlink. That hyperlink is a backlink for the website being referenced. The more high-quality backlinks a site has, the more authoritative it appears to search engines. Why Backlinks Matter for SEO Backlinks play a pivotal role in how search engines like Google rank websites. Here's why they are essential: Improved Search Engine Rankings: Search engines view backlinks as indicators of a website's popularity and relevance. Websites with a higher number of quality backlinks tend to rank higher in search results. Faster Indexing: Backlinks help search engine bots discover links to your site and effectively crawl your site. Especially for new websites, obtaining backlinks can expedite the indexing process. Referral Traffic: Backlinks from reputable sites can drive significant referral traffic. Users who click on these links are often already interested in the topic, increasing the chances of engagement and conversions. Building Authority: Quality backlinks contribute to your site's domain authority. A higher domain authority can lead to better visibility and trustworthiness in the eyes of both users and search engines. Quality vs. Quantity of Backlinks While the number of backlinks can influence your SEO, the quality of those backlinks is even more critical. Here's what differentiates high-quality backlinks from low-quality ones: Relevance: Links from websites related to your industry or niche are more valuable. Authority: Backlinks from authoritative sites (those with high domain authority) carry more weight. Diversity: A natural backlink profile has links from a variety of sources. Anchor Text: The clickable text of a link should be relevant to the content it points to. Low-quality backlinks, such as those from spammy or unrelated websites, can harm your SEO efforts. Search engines may penalize sites that attempt to manipulate rankings through unnatural link-building practices. Types of Backlinks Understanding the different types of backlinks can help you strategize your SEO efforts more effectively. Dofollow Links These are standard backlinks that pass authority from the linking site to the linked site. Most links on the web are dofollow links, and they directly impact search engine rankings. Nofollow Links These... --- - Published: 2024-10-07 - Modified: 2025-04-07 - URL: https://localseotampa.com/what-are-the-4-ps-of-marketing-202410/ In the dynamic world of business, marketing serves as the bridge between a company and its customers. To navigate this landscape effectively, marketers rely on a foundational framework known as the 4 Ps of Marketing: Product, Price, Place, and Promotion. This concept also referred to as the marketing mix, was popularized by E. Jerome McCarthy in the 1960s and remains a cornerstone in developing successful marketing strategies today. Understanding and optimizing these four elements can help businesses meet customer needs, outpace competitors, and achieve their organizational goals. Product Product refers to the goods or services a company offers to meet the needs and desires of consumers. It encompasses everything from design and features to branding and packaging. The product is the centerpiece of the marketing mix because it is the primary reason consumers engage with a company. Key Considerations: Quality and Design: The product must meet quality standards and have a design that appeals to the target market. Features and Benefits: Identifying the features that provide benefits to consumers can differentiate a product from competitors. Lifecycle: Understanding the product's stage in its lifecycle (introduction, growth, maturity, decline) informs marketing strategies. Branding: A strong brand can create customer loyalty and facilitate new product introductions. Example: Apple Inc. consistently focuses on innovative design and user experience in its products, such as the iPhone and MacBook. This emphasis on product quality and features has helped establish a loyal customer base. Price Price is the amount consumers are willing to pay for a product or service. It plays a crucial role in determining a company's profit margins and market competitiveness. Pricing strategies must reflect the perceived value of the product while considering production costs and competitor pricing. Key Considerations: Pricing Strategy: Options include penetration pricing, skimming, value-based pricing, and competitive pricing. Cost Management: Understanding fixed and variable costs helps in setting a price that ensures profitability. Perceived Value: Customers' perception of the product's value can justify a higher price point. Discounts and Financing: Offering discounts, installment plans, or financing can make higher-priced items more accessible. Example: Luxury brands like Rolex maintain high prices to reflect exclusivity and premium quality, appealing to consumers who associate higher prices with superior products. Place Place pertains to how a product is distributed and where it is available for purchase. Effective distribution ensures that products are accessible to consumers in the right location at the right time. This element involves selecting appropriate distribution channels and managing logistics. Key Considerations: Distribution Channels: Choices include direct selling, online platforms, wholesalers, and retailers. Market Coverage: Deciding between intensive, selective, or exclusive distribution affects market reach. Logistics and Supply Chain: Efficient logistics ensure timely delivery and reduce costs. Location Strategy: Physical store locations should be convenient for the target market. Example: Amazon leverages a vast distribution network and advanced logistics to offer fast delivery times, making products readily accessible to consumers worldwide. Promotion Promotion encompasses the various methods used to communicate with the target market about the product. The goal is to inform,... --- - Published: 2024-09-30 - Modified: 2024-09-30 - URL: https://localseotampa.com/how-does-content-marketing-help-seo-202409/ In an increasingly digital world, businesses constantly look for ways to enhance their online visibility. One powerful approach is the combination of content marketing and SEO. While SEO focuses on optimizing a website to rank higher on search engines, content marketing involves crafting engaging, relevant material that resonates with your audience. Understanding how these two strategies work together can make a meaningful difference in reaching the right customers and boosting online performance for businesses in Tampa, FL. SEO, or Search Engine Optimization, improves your website’s ranking on search engines like Google. Meanwhile, content marketing focuses on creating valuable, engaging, relevant content that resonates with your audience. While they may seem like separate concepts, SEO and content marketing are deeply intertwined, enhancing the other’s effectiveness. Creating High-Quality Content That Google Loves When people search for information online, they are looking for answers. Search engines, like Google, prioritize websites that provide helpful content to satisfy users’ queries. This is where content marketing comes into play. Producing informative, engaging, and relevant content helps your website align with what search engines seek. Creating location-specific content for businesses in Tampa, FL, can be even more effective. If your website regularly publishes blog posts, articles, or guides related to Tampa, FL, it becomes more relevant to users in that area. This increased relevance translates into better search engine rankings, helping local customers find you more easily. Boosting Organic Traffic Through Consistent Publishing One of the most significant advantages of content marketing is its ability to drive organic traffic to your website. SEO techniques, such as optimizing keywords and meta descriptions, ensure that your content gets noticed by search engines. However, SEO efforts can only go so far without fresh, quality content. Consistent publishing of new and valuable content gives search engines more reasons to crawl your site. Each piece of content becomes an opportunity to rank for different keywords, allowing you to capture traffic from various search queries. For a business, regularly updating your blog or resources with local content attracts your target audience and builds trust over time. Building Backlinks and Authority Backlinks are another significant factor in how search engines rank websites. When other reputable websites link back to your content, it signals to search engines that your website is a trustworthy source of information. But to earn these backlinks, you need to provide value—this is where content marketing shines. By publishing well-researched, high-quality content, you position your website as an authoritative resource in your industry. For example, if your business in Tampa, FL, produces in-depth guides or thought-provoking articles, other websites might link to your content, recognizing it as a useful reference. These backlinks enhance your website’s credibility and boost your SEO performance. Enhancing User Experience with Engaging Content By publishing well-researched, high-quality content, you position your website as an authoritative resource in your industry. For example, if your business produces in-depth guides or thought-provoking articles, other websites might link to your content, recognizing it as a valuable reference. These backlinks enhance your... --- - Published: 2024-09-16 - Modified: 2024-09-16 - URL: https://localseotampa.com/why-lead-generation-is-essential-in-2024-202409/ In the ever-evolving landscape of business, one truth remains constant: without customers, there is no business. As we navigate through 2024, the importance of lead generation has never been more pronounced. But what exactly is lead generation, and why is it the lifeblood of modern businesses? Let's dive in. What is Lead Generation? Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. It's about creating a pipeline of potential customers (leads) who can be nurtured and eventually converted into paying clients. This process involves various strategies and tactics, from content marketing and social media engagement to search engine optimization (SEO) and email campaigns. The goal is to capture the interest of potential customers and collect their information for future follow-ups. Why Lead Generation is Crucial in 2024 The Digital Transformation Continues The digital revolution shows no signs of slowing down. With more businesses and consumers operating online than ever before, the digital marketplace is crowded and competitive. Lead generation helps businesses stand out by targeting the right audience and engaging them with personalized content. Evolving Consumer Behavior Today's consumers are savvy. They conduct thorough online research before making purchasing decisions. By generating leads, businesses can provide valuable information to potential customers during their research phase, positioning themselves as trustworthy authorities in their field. Data-Driven Decision Making In 2024, data is king. Lead generation allows businesses to collect valuable data on potential customers' preferences, behaviors, and needs. This information is crucial for tailoring marketing strategies, improving products or services, and making informed business decisions. Cost-Effective Marketing Traditional advertising methods can be expensive and less targeted. Lead generation focuses marketing efforts on individuals who have already shown interest, increasing the likelihood of conversion and providing a better return on investment (ROI). Building Long-Term Relationships Lead generation isn't just about making a quick sale; it's about building relationships. By nurturing leads through consistent and meaningful engagement, businesses can foster loyalty and encourage repeat business, which is essential for long-term success. Strategies for Effective Lead Generation in 2024 Content Marketing: Create valuable, relevant content that attracts and engages your target audience. Social Media Engagement: Utilize platforms where your potential customers spend their time to interact and build community. SEO Optimization: Ensure your website and content are optimized for search engines to improve visibility. Personalization: Use data analytics to personalize marketing messages and offers. Automation Tools: Implement marketing automation for efficient lead nurturing and management. In a world where the marketplace is more connected yet more competitive than ever, lead generation is a critical component of business growth. By generating quality leads, businesses increase their chances of making sales and build a foundation for lasting customer relationships. As we progress through 2024, investing in effective lead-generation strategies is not just advisable—it's essential. Partnering with experts in SEO and marketing, such as Local SEO Tampa Company, can help you unlock new opportunities, stay ahead of the competition, and drive sustainable growth... --- - Published: 2024-08-27 - Modified: 2024-08-27 - URL: https://localseotampa.com/how-searchgpt-is-poised-to-disrupt-the-search-industry-202408/ Search engines have been the backbone of the internet for decades, helping users find information quickly and efficiently. However, the landscape of search technology is rapidly evolving with the introduction of AI-powered models like SearchGPT. This new technology has the potential to revolutionize the search industry, offering a more intelligent, contextual, and conversational approach to finding information online. What is SearchGPT? SearchGPT is an advanced AI model explicitly designed for search functionalities. It is built on the foundation of the GPT architecture (Generative Pre-trained Transformer), which powers some of the most sophisticated natural language processing (NLP) systems. SearchGPT aims to transform the way we interact with search engines. Unlike traditional search engines that rely on keyword matching and indexing, SearchGPT leverages deep learning algorithms to understand the context behind queries. It generates search results by analyzing large datasets and providing more accurate and contextually relevant answers. This means that instead of just presenting a list of links, SearchGPT can offer detailed responses and summaries and even engage in a dialogue with users to refine their search needs. Key Features of SearchGPT Contextual Understanding: SearchGPT excels at understanding the context of a query, which allows it to generate more relevant results. It goes beyond keyword matching, interpreting the intent behind the search to deliver precise answers. Conversational Interaction: One of the standout features of SearchGPT is its ability to engage in a conversation with the user. It can ask follow-up questions, clarify ambiguities, and guide the user to refine their search, making the search process more interactive and efficient. Rich Content Generation: SearchGPT can generate content on the fly, providing summaries, explanations, and even detailed articles based on the search query. This feature is handy for users looking for in-depth information without having to sift through multiple sources. Integration with Other Technologies: SearchGPT can be integrated with other AI-driven technologies, such as voice assistants and chatbots, enhancing their capabilities and providing a seamless search experience across different platforms. Potential Disruption to the IndustryThe introduction of SearchGPT is poised to disrupt the search industry in several significant ways: Shift from Traditional Search Engines: As SearchGPT gains popularity, traditional search engines may find it challenging to compete. The ability of SearchGPT to understand and respond to queries in a more human-like manner could attract users who prefer a more conversational and interactive search experience. Impact on SEO: Search engine optimization (SEO) strategies may need to evolve to keep up with SearchGPT's capabilities. Instead of focusing solely on keyword placement, content creators might need to prioritize producing high-quality, context-rich content that aligns with the way AI models interpret and generate search results. Changes in Online Advertising: The advertising model of search engines could undergo a transformation as well. With SearchGPT providing more direct answers and summaries, the traditional pay-per-click (PPC) model might be less effective, leading to the development of new advertising strategies tailored to AI-driven search results. Enhanced Personalization: SearchGPT's ability to learn from user interactions and refine its responses over time could... --- - Published: 2024-08-19 - Modified: 2024-08-19 - URL: https://localseotampa.com/maximizing-lead-generation-for-tampa-businesses-202408/ In today's competitive digital landscape, businesses need effective strategies to generate leads and convert potential customers. For Tampa-based businesses, one of the fastest and most efficient methods to drive traffic and generate leads is through Google Ads and Pay Per Click (PPC) advertising. Keep reading to find out how Tampa businesses can harness the power of Google Ads to boost their online presence, increase website traffic, and, ultimately, generate more leads. Understanding Google Ads and PPC Google Ads, formerly known as Google AdWords, is a powerful online advertising platform that allows businesses to display ads on Google’s search engine results pages (SERPs) and across the Google Display Network. Pay Per Click (PPC) is a type of online advertising where businesses pay a fee each time their ad is clicked. Essentially, PPC allows businesses to buy visits to their site, rather than attempting to earn those visits organically. For Tampa businesses looking to quickly generate leads, PPC offers several key advantages: 1. Immediate Visibility: Unlike organic SEO strategies, which can take months to show results, PPC campaigns can start driving traffic to your website almost immediately. 2. Targeted Advertising: Google Ads allows businesses to target specific demographics, locations, and keywords, ensuring that your ads are seen by people most likely to be interested in your products or services. 3. Measurable Results: With Google Ads, businesses can track and analyze the performance of their campaigns in real time, making it easier to adjust strategies and maximize ROI. Setting Up a Google Ads Campaign for Your Tampa Business To harness the full potential of Google Ads for your Tampa business, it’s crucial to set up your campaign strategically. Here’s a step-by-step guide: 1. Define Your Goals Before diving into Google Ads, it’s essential to define what you want to achieve with your PPC campaign. Are you looking to increase website traffic, generate more leads, or boost sales? Your goals will dictate the structure and focus of your campaign. For example, if your primary goal is lead generation, you might focus on running search ads that appear when users search for specific keywords related to your business. If you’re looking to increase brand awareness, display ads on the Google Display Network might be more effective. 2. Conduct Keyword Research Keyword research is the backbone of any successful Google Ads campaign. It involves identifying the keywords and phrases that your potential customers are using to search for products or services similar to yours. For Tampa businesses, it’s vital to include location-based keywords in your strategy. For example, a roofing company in Tampa might target keywords like “Tampa roof repair,” “best roofers in Tampa,” or “emergency roofing Tampa. ” Tools like Google Keyword Planner, Ahrefs, and SEMrush can help you find high-traffic, low-competition keywords to target in your campaign. 3. Create Compelling Ad Copy Once you’ve identified your target keywords, the next step is to create compelling ad copy. Your ad copy should be clear, concise, and persuasive, with a strong call-to-action (CTA) that encourages users... --- - Published: 2024-07-29 - Modified: 2024-07-29 - URL: https://localseotampa.com/building-your-brand-in-tampa-bay-the-power-of-a-custom-logo-202407/ In the vibrant and competitive marketplace of the Tampa Bay area, establishing a solid brand identity is crucial for any business. Your logo is at the heart of this identity – a unique symbol representing your company's values, mission, and vision. A custom logo isn't just a design; it's a powerful tool that can significantly impact your business's success. Here’s why investing in a custom logo is essential for companies in Tampa Bay. First Impressions Matter In a bustling area like Tampa Bay, your logo is often a potential customer's first interaction with your business. Amidst the visual noise of Ybor City’s historic charm, Downtown Tampa's modern skyline, or Clearwater's coastal beauty, a well-designed logo can capture attention and make a memorable first impression. A custom logo conveys professionalism and helps establish credibility from the outset. It shows that you take your business seriously and are invested in presenting a polished, cohesive brand image. Reflects Your Local Brand Identity A custom logo is more than just an aesthetic element; it is a visual representation of your brand’s identity, tailored to reflect the unique aspects of Tampa Bay. Whether your brand embodies the laid-back beach vibes of St. Pete, the cultural richness of Tampa’s Latin Quarter, or the innovative spirit of the emerging tech hubs, a custom logo can communicate these attributes instantly. This alignment between your logo and brand identity ensures consistency across all marketing materials and customer touchpoints. Differentiates Your Business In a diverse and thriving market like Tampa Bay, differentiation is vital. A custom logo helps set your business apart from competitors by providing a unique visual identity. While generic or template-based logos may look similar, a custom logo is tailored to your business’s needs and goals. This uniqueness can make your brand more recognizable and memorable, fostering customer loyalty and preference over time. Enhances Brand Recognition Brand recognition is the extent to which consumers can identify your brand based on visual elements. A distinctive custom logo plays a critical role in building this recognition. Over time, as customers repeatedly encounter your logo across various platforms and materials, they begin to associate it with the positive experiences and qualities your business offers. This visual association can significantly boost brand recall and ensure that your business remains top-of-mind for consumers in Tampa Bay. Builds Trust and Credibility Trust is a fundamental component of consumer decision-making. A professionally designed custom logo can enhance your business’s credibility and reliability. Consumers are more likely to trust a brand that appears established and professional. A custom logo indicates that you are committed to quality and have invested in building a reputable brand. This trust can translate into customer loyalty, repeat business, and positive word-of-mouth referrals throughout the Tampa Bay area. Supports Local Marketing and Advertising Efforts A custom logo is a versatile asset in your local marketing and advertising arsenal. It can be seamlessly integrated into various promotional materials, from business cards and brochures to websites and social media profiles. Consistent use of... --- - Published: 2024-06-17 - Modified: 2024-06-17 - URL: https://localseotampa.com/small-budget-big-results-ppc-tips-for-marketing-success-202406/ In the dynamic world of digital marketing, Pay-Per-Click (PPC) advertising stands out as a powerful tool for driving targeted website traffic. However, small businesses or startups often need more money to make a significant impact with limited budgets. The good news is that even with a small PPC budget, it’s possible to achieve impressive results. Here’s how to maximize your PPC budget and rock your marketing campaigns. Set Clear Marketing Goals and KPIsBefore diving into PPC advertising, it’s crucial to set clear marketing goals. Do you want to increase website traffic, generate leads, or boost sales? Your marketing objectives will guide your strategy and help you measure success. Establish Key Performance Indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS) to track your progress and make informed decisions. Conduct Thorough Keyword Research for MarketingKeywords are the foundation of PPC marketing campaigns. Conducting thorough keyword research ensures you target the right audience and avoid wasting money on irrelevant clicks. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify high-intent keywords relevant to your business. Focus on long-tail keywords that are specific and less competitive, as they often cost less and attract more qualified traffic. Optimize Your Ad Copy for Marketing ImpactCompelling ad copy can make or break your PPC marketing campaign. Craft clear, concise, and persuasive ads that highlight the unique selling points (USPs) of your products or services. Use strong calls-to-action (CTAs) to encourage users to click on your ads. A/B testing different ad copies can help identify which messages resonate most with your audience, allowing you to optimize for better performance. Leverage Ad Extensions for Better Marketing ResultsAd extensions provide additional information and increase the visibility of your ads, making them more appealing to users. Use site link extensions to direct users to specific pages on your website, call extensions to allow phone calls directly from the ad, and location extensions to show your business address. These enhancements can improve your ad’s CTR and overall effectiveness without increasing your budget. Target the Right Audience for Effective MarketingEffective audience targeting ensures your ads are shown to users who are most likely to convert. Utilize demographic targeting to reach users based on age, gender, income, and other characteristics. Geographic targeting allows you to focus on specific locations where your target audience is concentrated. Behavioral targeting can help you reach users based on their online behavior and interests. Combining these strategies can help you get the most out of your limited budget. Use Negative Keywords to Improve Marketing EfficiencyNegative keywords prevent your ads from showing up in irrelevant searches, saving your budget for more relevant clicks. Regularly review your search term reports to identify keywords that are driving unqualified traffic and add them to your negative keyword list. This refinement ensures your ads reach a more targeted audience, improving the quality of your traffic and reducing wasted spend. Monitor and Adjust Bids for Marketing SuccessEffective bid management is crucial for... --- - Published: 2024-06-03 - Modified: 2024-06-06 - URL: https://localseotampa.com/embracing-the-sunshine-state-the-benefits-of-moving-to-tampa-bay-202406/ With its endless sunshine, stunning beaches, and vibrant lifestyle, Florida has long been a desirable destination for individuals and families seeking a better quality of life. Among the various regions in Florida, Tampa Bay stands out as a prime location for relocation, offering an ideal mix of economic opportunities, cultural richness, and natural beauty. In recent years, Tampa Bay has seen an influx of companies and businesses moving to the area, further enhancing its appeal as a top destination for professionals and entrepreneurs. Discover the benefits of moving to Tampa Bay, including the region's economic growth, lifestyle advantages, and unique attractions. Economic Opportunities and Business Growth One of the most compelling reasons to consider moving to Tampa Bay is the region's robust economic landscape. Tampa Bay has emerged as a thriving business hub, attracting companies from various industries, including technology, finance, healthcare, and manufacturing. The influx of businesses relocating to the area has created many job opportunities, making it an attractive destination for professionals seeking career advancement. Tech Industry Boom: Tampa Bay has positioned itself as a burgeoning tech hub, earning recognition for its innovative ecosystem. The presence of tech giants and startups alike has fostered a dynamic environment for tech professionals. Companies like ConnectWise, KnowBe4, and AgileThought have established their regional headquarters, contributing to a growing tech community. This influx of tech companies has not only created jobs but also spurred innovation and collaboration, making Tampa Bay an exciting place for tech enthusiasts. Financial Sector Growth: The financial sector in Tampa Bay is also experiencing significant growth, with major financial institutions expanding their operations in the area. Companies like JPMorgan Chase, Citigroup, and Raymond James Financial have a strong presence in Tampa Bay, offering numerous opportunities for finance professionals. The region's business-friendly environment, combined with its strategic location, has made it an attractive destination for financial firms looking to establish a foothold in the southeastern United States. Healthcare and Biotechnology: Tampa Bay is home to world-class healthcare facilities and research institutions, making it a hub for healthcare professionals and biotechnology companies. The presence of renowned institutions such as Moffitt Cancer Center, Tampa General Hospital, and the University of South Florida’s Health Morsani College of Medicine has created a thriving healthcare ecosystem. This has led to increased demand for healthcare professionals and researchers, making Tampa Bay an ideal destination for those in the medical field. Lifestyle and Quality of Life Beyond economic opportunities, Tampa Bay offers an exceptional quality of life that appeals to individuals and families alike. The region's warm climate, beautiful beaches, and diverse recreational activities contribute to a lifestyle that is both relaxed and fulfilling. Year-Round Sunshine: One of the most attractive features of Tampa Bay is its year-round sunshine. With an average of 246 sunny days per year, residents can enjoy outdoor activities and bask in the pleasant weather. The abundant sunshine not only enhances physical well-being but also contributes to a positive mental outlook. Stunning Beaches: Tampa Bay is renowned for its pristine beaches, offering... --- - Published: 2024-05-20 - Modified: 2024-05-20 - URL: https://localseotampa.com/boosting-your-tampa-business-with-effective-content-marketing-strategies-202405/ Content marketing is not just a trend but a strategy for small businesses. It's a powerful tool that can help enhance their online presence, attract new customers, and build lasting relationships with their audience. In a competitive market like Tampa, effective content marketing can be the key to setting a business apart and driving significant growth. This article delves into the key content marketing strategies that small businesses in Tampa can implement, with a special focus on blogs and content marketing best practices. One of the most effective content marketing strategies for small businesses is blogging. Regularly publishing high-quality blog posts can establish a company as an authority in its industry, attract organic traffic from search engines, and engage potential customers. When creating a blog, it’s important to focus on relevant topics for your target audience and address their pain points or interests. For instance, a Tampa-based restaurant might write blog posts about local food trends, recipes featuring regional ingredients, or reviews of popular dining spots in the area. These topics appeal to local readers and enhance the blog’s visibility in search engine results for Tampa-specific searches. Local SEO is a crucial aspect of content marketing for small businesses. It's about optimizing content for local search terms, which can significantly improve online visibility and drive more local traffic to their websites. This involves incorporating keywords such as "Tampa," "Tampa Bay," and other location-specific terms into blog posts and other content. It's also important for businesses to ensure their Google My Business profile is up-to-date and to leverage local directories and review sites to boost their local SEO efforts. By doing so, they can increase their chances of appearing in local search results, making it easier for potential customers to find them. Content marketing is not just about creating content; it's also about promoting it effectively. Social media platforms are powerful tools for amplifying content and reaching a broader audience. Small businesses should actively share their blog posts and other content on social media channels like Facebook, Instagram, Twitter, and LinkedIn. Engaging with followers, responding to comments, and participating in local online communities can help build a loyal audience and drive more traffic to the business’s website. Additionally, location-specific hashtags and geotags can further increase the visibility of social media posts among local users. Collaborating with other local businesses and influencers is another effective content marketing strategy. Partnerships and collaborations can introduce a company to new audiences and enhance its credibility. For example, a Tampa-based fitness studio could partner with a local health food store to create joint blog posts, social media campaigns, or events. Similarly, collaborating with local influencers who have a strong following in the Tampa area can help amplify the reach of a business’s content. These collaborations can take various forms, such as guest blogging, co-hosting events, or featuring influencers in blog posts and social media content. Video content is also becoming increasingly important in content marketing. Small businesses can create engaging video content that showcases their products,... --- - Published: 2024-05-06 - Modified: 2024-05-06 - URL: https://localseotampa.com/seo-wars-how-firms-compete-for-clients-202405/ Search Engine Optimization (SEO) is a critical component of digital marketing, helping businesses improve their online visibility and attract more traffic to their websites. As the market for SEO services becomes increasingly competitive, some SEO companies deploy aggressive tactics to acquire customers, often targeting the clientele of other firms. This article explores the various strategies used by SEO companies to attract customers from their competitors, focusing on both the ethical and questionable practices that characterize this competitive landscape. Direct Outreach to Competitor’s ClientsOne common tactic employed by SEO companies is direct outreach to competitors' clients. This approach often involves comprehensive research to identify potential clients who may not be fully satisfied with their current SEO services. SEO firms might use tools to analyze traffic drops, ranking declines, or other performance issues of competitor clients’ websites and then reach out with tailored proposals highlighting these issues and how they could better address them. Competitive Analysis and BenchmarkingSEO companies often conduct detailed competitive analyses for prospective clients, showing them how their current service may be underperforming compared to what they could offer. This involves benchmarking a prospective client's website against its competitors on various parameters such as page speed, keyword rankings, and mobile optimization. The goal is to present a compelling comparative analysis that persuades the client to consider switching providers. Offering Free or Discounted ServicesSome SEO companies attract customers by offering free or heavily discounted services for an initial period. This low-risk offer is designed to entice clients away from competitors, giving them a taste of what the new firm can do without any initial financial commitment. The strategy is to demonstrate value during the free period to secure a long-term contract once the client sees measurable improvements in their SEO performance. Content Marketing and Thought LeadershipEstablishing authority in the SEO industry can also serve as an indirect way to attract competitor’s clients. Companies invest in producing high-quality content, such as case studies, blogs, and white papers that showcase their expertise and results. By positioning themselves as thought leaders, these firms attract clients who are dissatisfied with their current providers and are seeking more effective solutions. Leveraging Client Testimonials and Case StudiesEffective use of testimonials and case studies can sway potential clients. SEO companies often feature stories and testimonials from satisfied clients, especially those who have switched from competitors. These testimonials highlight specific improvements, such as increased traffic and higher conversion rates, serving as a powerful tool to illustrate potential gains to prospective clients. Aggressive Advertising CampaignsSome SEO firms employ aggressive advertising strategies, including targeting competitors' keyword searches, to display ads when potential customers search for their current SEO provider. These ads often promise better results or highlight shortcomings in competitors’ strategies, aiming to capture attention at the critical moment when a client might be considering their options. Networking and Industry EventsNetworking at industry events is another strategy to win over competitors’ clients. By engaging in face-to-face interactions at conferences, seminars, and webinars, SEO professionals can build relationships with potential clients... --- - Published: 2024-04-15 - Modified: 2024-04-15 - URL: https://localseotampa.com/maximizing-online-visibility-in-tampa-bay-without-google-ads-202404/ In the dynamic landscape of digital marketing, relying solely on Google Ads might not be the best strategy for every business. Tampa Bay businesses looking to diversify their online advertising efforts have several effective digital resources. Here, we explore some of the most potent alternatives to help local businesses efficiently reach their target audience. Social Media AdvertisingSocial media platforms like Facebook, Instagram, and LinkedIn offer robust advertising solutions tailored to various business needs. For Tampa Bay businesses, these platforms can target ads based on location, demographics, interests, and behaviors. Facebook and Instagram are excellent for B2C marketing, offering visual ads and story features that engage users effectively. LinkedIn, a professional network, is ideal for B2B campaigns, allowing businesses to connect directly with professionals and other regional companies. Content MarketingCreating and distributing valuable content can attract and engage a specific target audience. For Tampa Bay businesses, this could involve blogging about local events and trends or solving common problems within their niche. Content marketing boosts your SEO efforts, helping you rank higher in local search results without the direct costs of paid ads. Email MarketingEmail marketing remains one of the most effective ways to reach customers directly. Tools like Mailchimp or Constant Contact allow businesses to easily design, send, and track email campaigns. Segmenting email lists based on customer location (such as the Tampa Bay area) and interests can dramatically increase engagement rates and conversion. Search Engine Optimization (SEO)Optimizing your website for search engines is a crucial strategy that can yield long-term benefits. Tampa Bay businesses can improve their local SEO by targeting location-based keywords, optimizing their Google My Business listing, and ensuring their website is mobile-friendly and fast-loading. Effective SEO helps your business appear in organic search results when potential customers search for relevant products or services. Influencer MarketingCollaborating with local influencers can help tap into their follower base and generate trust quickly. Tampa Bay businesses can partner with local content creators on platforms like Instagram or YouTube to promote their products or services. This method works well when influencers resonate strongly with your target demographic. Affiliate MarketingThis performance-based advertising involves partnering with other businesses or individuals who promote your products or services in exchange for a commission. Tampa Bay businesses can benefit from affiliate marketing by tapping into the networks of local blogs and websites that cater to the Tampa Bay audience. Online Directories and Local ListingsEnsure your business is listed in online directories like Yelp, TripAdvisor, and the Better Business Bureau. These sites are frequently visited by people seeking specific services, and having a presence there can boost your local visibility and credibility. Retargeting CampaignsRetargeting allows you to re-engage individuals who have visited your website but did not make a purchase or take action. Platforms like AdRoll or Criteo can help Tampa Bay businesses implement retargeting strategies to convert past visitors into customers by showing them targeted ads across different websites and platforms. For Tampa Bay businesses aiming to broaden their digital presence beyond Google Ads, the digital... --- - Published: 2024-04-01 - Modified: 2024-04-01 - URL: https://localseotampa.com/decoding-the-success-of-top-viral-campaigns-seo-company-insight-202404/ In an era where digital media reigns supreme, viral marketing campaigns have become a golden ticket for brands aiming to skyrocket their visibility and engagement, often with the strategic insight of an SEO company. These campaigns, characterized by their ability to spread rapidly through word of mouth and social media, have demonstrated remarkable success across diverse industries. From entertainment and food to fashion, the mechanics of viral success remain a puzzle many brands strive to solve, sometimes seeking the expertise of an SEO company to amplify their reach. This article delves into some of the most successful viral marketing campaigns across non-related industries, dissecting the elements that led to their widespread popularity and offering insights on how these strategies can be universally adapted. Entertainment: The Blair Witch Project One of the earliest and most iconic examples of viral marketing can be traced back to the entertainment industry with the release of "The Blair Witch Project" in 1999. This low-budget indie film used guerrilla marketing tactics to create an aura of mystery and authenticity around the movie. By leveraging the nascent internet, the marketers created a faux documentary, complete with fake news reports and interviews about the legend of the Blair Witch. This campaign played on the audience's curiosity and fear, making it one of the first films to utilize viral marketing effectively, resulting in a gross of nearly $250 million worldwide against a meager $60,000 budget. Food: The Doritos Super Bowl Campaign In the food industry, Doritos has consistently harnessed the power of viral marketing through its "Crash the Super Bowl" contest. Starting in 2006, this campaign invited customers to create their own Doritos ads, with the winning entry aired during the Super Bowl. The participatory nature of the contest, combined with the massive platform of the Super Bowl, created a viral sensation that not only promoted brand engagement but also showcased the creativity of Doritos' consumer base. This approach turned traditional advertising on its head, making the consumers the creators and the brand a facilitator of viral content. Fashion: The ALS Ice Bucket Challenge Though not originating from the fashion industry, the ALS Ice Bucket Challenge became a viral phenomenon, and many fashion brands and celebrities participated. This campaign involved nominating others to pour a bucket of ice water over their heads to raise awareness and funds for ALS (Lou Gehrig’s disease). The simplicity of the challenge, combined with its visual appeal and celebrity endorsements, led to widespread media coverage and participation. Fashion brands and personalities took to social media to complete the challenge, inadvertently promoting their own brands while supporting a charitable cause. This crossover appeal demonstrated how viral campaigns could bridge industries for the common good. What Made These Campaigns Successful? 1. Emotional Engagement: Each of these campaigns tapped into a specific set of emotions - curiosity and fear in "The Blair Witch Project," creativity and competition in the Doritos campaign, and empathy and solidarity in the ALS Ice Bucket Challenge. Emotional engagement is a powerful driver... --- - Published: 2024-03-18 - Modified: 2024-03-18 - URL: https://localseotampa.com/engage-inform-convert-the-role-of-video-in-local-business-marketing-202403/ In the rapidly evolving landscape of digital marketing, video has emerged as a pivotal tool for businesses aiming to capture the attention of their audience. For local businesses, the integration of video into their digital marketing strategy is not just a trend but a powerful means to engage, inform, and persuade potential customers. This article delves into the reasons why local businesses should harness the power of video and provides practical tips on how to effectively incorporate video into their digital marketing efforts. The Importance of Video in Digital Marketing Enhanced Engagement and Retention Videos have a unique ability to capture and maintain viewers' attention more effectively than text or images alone. They combine visual and auditory elements, making it easier for people to remember the message being conveyed. For local businesses, this means that video content can significantly improve engagement rates on social media platforms, websites, and email campaigns. Improved SEO Rankings Search engines prioritize content that engages users, and video content often leads to longer visit durations on websites. This can signal to search engines that your site provides valuable content, potentially improving your search engine rankings. Moreover, videos can be optimized for search engines through titles, descriptions, and tags, making it easier for local customers to find your business online. Increased Conversion Rates Videos can convey emotions and build trust more effectively than text, helping to humanize your brand. For local businesses, incorporating video testimonials, product demonstrations, or behind-the-scenes looks into their digital marketing can lead to higher conversion rates, as potential customers feel more connected and informed about the products or services offered. Mobile Optimization With the increasing prevalence of smartphones, consumers are more likely to watch videos on the go. Videos are inherently mobile-friendly and can provide local businesses with a direct channel to reach potential customers, regardless of where they are. How Local Businesses Can Utilize Video in Their Digital Marketing Start with a Clear Strategy Before diving into video production, local businesses should define their objectives. Are you looking to increase brand awareness, promote a new product, or drive traffic to your website? Understanding your goals will help you create content that resonates with your target audience and aligns with your marketing objectives. Focus on Storytelling Storytelling is a powerful technique that can make your video content more engaging and memorable. Local businesses should focus on telling stories that highlight their unique value proposition, community involvement, or the benefits of their products or services. Authentic stories can help build a stronger emotional connection with your audience. Keep It Short and Sweet Attention spans are short, so it's crucial to make your point quickly and effectively. Aim for videos that are 2 minutes or shorter for social media platforms. However, the optimal video length can vary depending on the platform and the type of content you are creating. Always prioritize clear, concise messaging. Optimize for SEO To maximize the visibility of your video content, include relevant keywords in your video's title, description, and tags.... --- - Published: 2024-03-04 - Modified: 2024-03-04 - URL: https://localseotampa.com/behind-the-scenes-how-seo-companies-propel-tampa-businesses-202403/ Creating a successful SEO strategy for a business, especially in a competitive market like Tampa, involves a complex and multifaceted approach. An SEO company dedicated to promoting a business in such an environment undertakes a series of strategic, technical, and creative steps to enhance the business's online visibility and search engine rankings. This article will delve into the behind-the-scenes efforts and processes that SEO companies utilize to achieve these goals. Understanding the Market and Business Market Analysis: Initially, an SEO company begins with a thorough market analysis. This involves understanding the Tampa market's unique characteristics, including local competition, target audience demographics, and search behavior. Tools such as Google Analytics and SEMrush are employed to gather data on local search trends and keywords that are relevant to the business's products or services. Business Goals Alignment: SEO strategies are not one-size-fits-all. The company works closely with the business to understand its goals, whether it's increasing sales, generating leads, or boosting brand awareness. This alignment ensures that the SEO efforts are directed toward achieving specific objectives that matter to the business. Keyword Research and Optimization Keyword Research: A critical part of SEO is identifying the right keywords that potential customers are using to find products or services in Tampa. SEO professionals use advanced tools to conduct keyword research, focusing on terms that offer the best combination of search volume and relevance to the business's offerings. On-Page Optimization: With a list of targeted keywords, the next step involves optimizing the business's website content. This includes ensuring that titles, meta descriptions, headers, and content include these keywords in a natural and reader-friendly manner. It also involves optimizing images, loading times, and the website's mobile responsiveness to improve user experience. Content Creation and Marketing Content Strategy Development: Content is king in SEO. An effective strategy involves creating high-quality, engaging, and informative content that addresses the needs and interests of the target audience in Tampa. This could range from blog posts and articles to videos and infographics. Content Promotion: Creating content is just one part of the equation. The SEO company also focuses on promoting this content through social media, email marketing, and other channels to build backlinks and drive traffic to the website. This improves SEO rankings and helps establish the business as an authority in its niche. Technical SEO Website Audit and Optimization: SEO companies conduct comprehensive website audits to identify and fix technical issues that could be hindering search engine performance. This includes improving site structure, enhancing site speed, ensuring mobile-friendliness, and implementing secure HTTPS connections. Local SEO: For businesses in Tampa, local SEO is crucial. This involves optimizing the business's Google My Business listing, getting listed in local directories, and ensuring consistency across the web of NAP (Name, Address, Phone Number). Local SEO helps in appearing in local search results and Google Maps, which is vital for attracting local customers. Link Building Quality over Quantity: SEO companies focus on building high-quality backlinks from reputable sites within the business's industry. This is achieved through... --- - Published: 2024-02-26 - Modified: 2024-02-26 - URL: https://localseotampa.com/seo-in-a-3d-world-adapting-to-spatial-computing-in-the-consumer-industry-202402/ Spatial computing is poised to redefine the consumer industry by seamlessly integrating the digital and physical realms. The introduction of Apple Vision Pro has offered a tantalizing glimpse into the future, showcasing the immense possibilities this groundbreaking technology holds. This article explores the transformative potential of spatial computing in the consumer sector and examines how SEO companies will play a crucial role in leveraging this technology for business growth and enhanced customer experiences. Introduction to Spatial Computing Spatial computing refers to a technology that enables interaction with digital or virtual content in a three-dimensional space. It encompasses augmented reality (AR), virtual reality (VR), mixed reality (MR), and artificial intelligence (AI). This technology allows users to interact with digital environments in a more natural and intuitive way, blending the physical and virtual worlds seamlessly. Transforming the Consumer Industry Enhanced Shopping Experiences: Spatial computing is set to revolutionize the shopping experience. Virtual showrooms and augmented reality fitting rooms will allow consumers to try products virtually, from clothing to furniture, ensuring a better fit and look before purchasing. This not only enhances customer satisfaction but also reduces return rates. Personalized Marketing: With spatial computing, businesses can create more personalized and engaging marketing campaigns. By understanding a consumer’s interaction in a three-dimensional space, companies can tailor their marketing efforts to individual preferences and behaviors, offering a more targeted and effective marketing strategy. Immersive Product Demonstrations: Products can be demonstrated in a much more immersive and interactive way. For instance, a customer could use AR to see how a new kitchen appliance would function in their own kitchen or use VR to experience a new car's features in a virtual test drive. In-Store Navigation and Assistance: In physical stores, AR can guide customers to the products they are looking for while providing additional information or promotions directly in their field of view. This enhances the shopping experience and can lead to increased sales. Remote Assistance and Virtual Consultations: Spatial computing enables experts to provide real-time assistance or consultations remotely. For example, in a fashion store, a stylist could virtually assist a customer trying on clothes, providing advice and recommendations. The Role of SEO Companies in Leveraging Spatial Computing SEO (Search Engine Optimization) companies, traditionally focused on optimizing content for search engines, will find a new and expanding role in the era of spatial computing. As spatial data becomes more integral to consumer experiences, these companies will need to adapt and evolve. Optimizing for Spatial Searches: SEO companies will need to develop strategies for optimizing content for spatial searches. This includes ensuring that virtual spaces and AR content are easily discoverable and rank well in search results. Content Creation for 3D Spaces: As businesses create 3D environments for their products and services, SEO companies will play a key role in creating and optimizing this content. This requires a deep understanding of how users interact with 3D spaces and how to make these interactions more engaging and relevant. Analytics and Data Interpretation: Spatial computing will generate vast... --- - Published: 2024-02-19 - Modified: 2024-02-19 - URL: https://localseotampa.com/introduction-to-seo-keyword-selection-202402/ Choosing the right SEO keywords is crucial for the success of your business marketing. Keywords are the foundation of SEO and play a significant role in determining the visibility of your website on search engines. Here's a comprehensive guide on selecting the best SEO keywords for your business. Understanding Keyword Relevance 1. Identify Your Business Niche: Understand the specific niche your business operates in. This will help you target the right audience. 2. Know Your Audience: Analyze your target audience's search habits. What terms do they use when looking for products or services you offer? 3. Analyze Your Products/Services: List down the key features and benefits of your offerings. This can give you a basic set of keywords. Research and Brainstorming 1. Brainstorm Initial Keywords: Begin by identifying the core aspects of your business, products, or services. Consider the language your customers might use when searching for your offerings. Include both broad and specific terms, as well as synonyms and industry jargon. Think about the intent behind the searches—what problems or needs might lead someone to your business? 2. Utilize Keyword Research Tools: Employ tools like Google Keyword Planner, SEMrush, or Ahrefs for a more comprehensive list. These tools offer insights into keyword search volume, which indicates how often keywords are searched. They also provide data on keyword competition, helping you understand how difficult it might be to rank for specific terms. Look for related keywords or phrases that you might not have considered initially. Analyze trends to see if certain keywords are gaining or losing popularity. 3. Study Your Competitors: Examine the websites of your main competitors. Pay attention to the keywords they use in their titles, headers, and content. Investigate the backlink profiles of your competitors to see which keywords are driving traffic to their sites. Look for gaps in their keyword strategies that you could exploit. Evaluating Keyword Metrics 1. Search Volume: Look for keywords with a decent search volume. These are terms that your target audience frequently searches for. 2. Keyword Difficulty: Be mindful of the competition. High-competition keywords might be challenging to rank for, especially for new or small businesses. 3. Relevance and Intent: Ensure the keywords are not just popular but also relevant to your business. Understand the intent behind the searches – are they informational, navigational, transactional, or commercial? Strategic Keyword Implementation 1. Balance Long-Tail and Short-Tail Keywords: Long-tail keywords (more specific, longer phrases) are often less competitive and more targeted, while short-tail keywords (one or two words) have higher search volumes but are more competitive. 2. Localize Your Keywords: If your business serves a specific geographical area, include local keywords. For example, “boutique in downtown Chicago. ” 3. Update Regularly: SEO is dynamic. Regularly review and update your keywords to align with changing search trends and business focus. Monitoring and Refining 1. Track Performance: Use SEO tools to monitor how your keywords are performing. Look at metrics like search rankings, website traffic, and conversion rates. 2. Refine Strategy: Based on performance data,... --- - Published: 2024-02-05 - Modified: 2024-02-05 - URL: https://localseotampa.com/recognizing-the-need-for-seo-signs-its-time-to-seek-professional-help-202402/ In the digital age, a robust online presence is not just beneficial for businesses; it's essential. As search engines evolve and competition intensifies, Search Engine Optimization (SEO) becomes critical for ensuring your business stands out online. However, recognizing when to seek professional SEO assistance from a reputable SEO Company near Tampa can be challenging. Below, we explore the top signs indicating your business might need SEO help, highlighting the importance of timely intervention by a skilled SEO Company to safeguard and enhance your online visibility. Declining Website Traffic A noticeable decline in website traffic indicates that your SEO strategy might need a revamp. If your analytics show a downward visitor trend, especially from organic search, it's time to analyze your SEO practices. Factors contributing to this decline could include algorithm changes, outdated content, or increased competition. Professional SEO services can help diagnose the root cause and implement strategies to regain lost traffic. Poor Search Engine Rankings If your website isn't appearing on the first page of search engine results for your target keywords, you're likely losing potential customers to competitors. Search engines like Google use complex algorithms to rank websites, and staying on top requires ongoing optimization. Poor rankings can result from inadequate keyword research, technical SEO issues, or ineffective content strategies. SEO experts specialize in enhancing your site's visibility, ensuring it ranks higher for relevant searches. Low Conversion Rates Even if your website attracts visitors, it doesn't guarantee success unless those visitors take the desired action, such as making a purchase or signing up for a newsletter. Low conversion rates often indicate that your site is attracting the wrong type of traffic or that user experience (UX) issues are deterring conversions. An SEO professional can help identify and rectify these issues, improving both traffic quality and conversion rates. Outdated or Poor-Quality Content Content is king in the world of SEO. Outdated, irrelevant, or low-quality content not only fails to engage readers but also negatively impacts your search engine rankings. If your content strategy hasn't been updated in a while, or if your website lacks valuable, keyword-rich content, it's time to seek help. SEO experts can develop a content strategy that aligns with your business goals and appeals to both your audience and search engines. Technical SEO Issues Technical SEO refers to the optimization of website and server aspects that help search engine spiders crawl and index your site more effectively. Common technical issues include slow loading times, mobile unfriendliness, duplicate content, and broken links. These problems can severely impact your search rankings and user experience. Professional SEO services can conduct a thorough audit of your website to identify and fix these technical issues. Ineffective Keyword Strategy Keywords are the foundation of SEO, guiding search engines to your content. An ineffective keyword strategy—targeting the wrong keywords, keyword stuffing, or ignoring long-tail keywords—can hinder your visibility online. SEO experts can conduct comprehensive keyword research to identify high-value, relevant keywords tailored to your audience, ensuring your content attracts the right visitors. Lack... --- - Published: 2024-01-29 - Modified: 2024-01-29 - URL: https://localseotampa.com/navigating-the-new-terrain-googles-seo-starter-guide-update-2024-202401/ The Google SEO Starter Guide is a fundamental resource for anyone looking to understand and implement Search Engine Optimization (SEO) for their website. With the digital landscape continually evolving, staying updated with the latest SEO practices is crucial for maintaining visibility and relevance in search engine results. Recently, Google announced a major update to its SEO Starter Guide, which is set to bring significant changes to how SEO is approached in 2024 and beyond. The Evolution of Google's SEO Starter Guide The original version of Google's SEO Starter Guide was a comprehensive manual that provided website owners and webmasters with essential information on optimizing their sites for better search engine rankings. This guide covered a range of topics, from site structure and content creation to mobile optimization and analytics. Key Features of the Original Guide Site Structure and Navigation: Emphasized the importance of a well-organized website for both user experience and search engine crawling. Content Quality: Stressed the need for original, valuable content tailored to the target audience. Mobile Optimization: Addressed the growing importance of mobile-friendly websites. Use of Keywords: Offered advice on using keywords effectively within the content. Analytics and Monitoring: Guided on using tools like Google Analytics to track performance and user engagement. Anticipated Changes in the 2024 Update According to recent announcements, the updated Google SEO Starter Guide is set to introduce new best practices and remove outdated advice, reflecting the evolving nature of search engines and user behavior. Here are some expected changes: Enhanced Focus on User Experience (UX): As search algorithms become more sophisticated, UX is likely to play a more central role in SEO. The update might provide in-depth insights on creating user-centric designs and content. Increased Emphasis on Mobile-First Indexing: With mobile searches dominating, the updated guide will probably place more stress on mobile-first indexing, ensuring sites are optimized for mobile users first. Greater Importance on Page Speed and Performance: Site speed and performance have become crucial ranking factors. The new guide may offer advanced tips on improving site speed and overall performance. Content Relevance and Quality: Given the advancements in natural language processing, the guide is expected to delve deeper into creating content that’s not just keyword-rich but also contextually relevant and of high quality. Voice Search Optimization: With the rise of voice-assisted devices, the updated guide might include strategies for optimizing content for voice search. Data Privacy and Security: In light of increasing concerns over data privacy and security, the guide may incorporate best practices for maintaining site security and user privacy. Artificial Intelligence and Machine Learning: The guide might touch upon the growing influence of AI and machine learning in SEO and how to adapt strategies accordingly. Implications for Website Owners and SEO Professionals The updated Google SEO Starter Guide will be more than just a manual; it will be a comprehensive roadmap to navigating the complexities of modern SEO. Website owners and SEO professionals must adapt strategies to align with these changes. Embracing a more holistic approach to SEO,... --- - Published: 2024-01-22 - Modified: 2024-01-22 - URL: https://localseotampa.com/enhancing-your-seo-strategy-in-2024-tools-and-tactics-for-success-202401/ In the ever-evolving landscape of digital marketing, Search Engine Optimization (SEO) remains a critical component for businesses to succeed online. As we step into the year 2024, the SEO landscape continues to evolve, and staying ahead of the curve is essential. This comprehensive guide explores the tools and tactics you need to refresh your SEO strategy and boost performance in 2024. The Changing SEO Landscape SEO is not static; it's a dynamic field that evolves constantly due to updates in search engine algorithms, changing user behavior, and emerging technologies. To succeed in 2024, you need to adapt to these changes. Here are some key areas to focus on: AI-Powered SEO Tools: Artificial Intelligence (AI) has become a game-changer in SEO. Tools like Ahrefs, SEMrush, and Moz now offer AI-driven insights for keyword research, content optimization, and competitor analysis. Leveraging these tools can give you a significant edge in 2024. User Experience (UX): Google's algorithms increasingly focus on user experience. Ensure your website is mobile-friendly, loads quickly, and provides a seamless browsing experience. Tools like Google PageSpeed Insights can help you identify and fix performance issues. Content Quality: Quality over quantity is the mantra for content in 2024. Focus on creating in-depth, valuable, authoritative content that comprehensively answers user queries. Use tools like SurferSEO to analyze top-ranking pages and optimize your content accordingly. Voice Search Optimization: With the rise of voice assistants like Siri and Alexa, voice search is on the rise. Optimize your content for voice search queries by using natural language and answering conversational questions. Tools for Keyword Research Keyword research is the foundation of any successful SEO strategy. Here are some tools to help you find the right keywords: Ahrefs: Ahrefs provides comprehensive keyword research features, including search volume, keyword difficulty, and competitor analysis. Their Keyword Explorer tool is a valuable asset. SEMrush: SEMrush offers a Keyword Magic Tool that allows you to discover long-tail keywords and analyze search trends. Google Keyword Planner: Google's own tool is free and provides insights into search volume and keyword suggestions. On-Page SEO Tactics Once you've identified your target keywords, it's time to optimize your on-page SEO. Here are some tactics to consider: Title Tags and Meta Descriptions: Craft compelling title tags and meta descriptions that include your target keywords and encourage click-throughs from search results. Header Tags: Use header tags (H1, H2, H3, etc. ) to structure your content and make it more readable for both users and search engines. Optimize Images: Compress images for faster loading times and use descriptive alt text to improve accessibility and SEO. Content Strategy High-quality content is the backbone of SEO success in 2024. Here's how to approach your content strategy: Topic Clusters: Organize your content around topic clusters. Create pillar content that covers a broad topic and supporting content that delves into specific subtopics. Interlink these pieces for SEO benefits. Content Updates: Regularly update and refresh your existing content. Google favors up-to-date and relevant content. Diversify Content Types: Incorporate various content types like videos,... --- - Published: 2024-01-15 - Modified: 2024-01-15 - URL: https://localseotampa.com/the-b2b-marketers-guide-to-strategic-keyword-discovery-202401/ Keyword research for B2B (Business-to-Business) audiences is a crucial step in an SEO company's strategy, requiring a different approach than B2C (Business-to-Consumer) keyword research. B2B keyword research focuses on understanding the specific needs, language, and search behavior of business customers. Here's a guide on how an SEO company can conduct effective B2B keyword research: Understand Your Audience and Niche: Start by gaining a deep understanding of your B2B audience. This involves identifying their needs, challenges, and the solutions they are seeking. Study your niche to understand the industry jargon and the specific language used by your target audience. Develop Seed Keywords: An SEO company should create a list of seed keywords that are relevant to your business and industry. These should be broad terms that capture the essence of your products or services. These keywords can be generated from your understanding of the industry, products, or services you offer and from discussions with sales and customer service teams. Competitor Analysis: Analyze your competitors to see their target keywords. Tools like SEMrush or Ahrefs can be helpful for this. Look at their website and marketing materials to understand the keywords they are focusing on. Use Keyword Research Tools: Utilize keyword research tools like Google Keyword Planner, Moz, or Ahrefs to expand your list of keywords. These tools can help you find related keywords, understand keyword difficulty, and gauge search volume. Focus on Long-Tail Keywords: In B2B markets, long-tail keywords are particularly valuable. These are longer, more specific phrases that are less competitive and more likely to attract a highly targeted audience. Prioritize by Relevance and Intent: Not all keywords are equally valuable. Prioritize your keywords based on their relevance to your business and the search intent behind them. Keywords with a clear commercial intent should be given higher priority. Group Keywords into Clusters: Group similar keywords into clusters. This helps create more focused and relevant content for each set of keywords. Clustering keywords can also help in understanding the various subtopics within your niche. Analyze and Refine: Continuously analyze the performance of your chosen keywords. Use analytics tools to track their performance in terms of traffic and conversions. Refine your strategy based on this data. Integrate Keywords into Your Content Strategy: Once you have your list of keywords, integrate them into your content strategy. Create content that naturally incorporates these keywords, focusing on providing value and addressing the needs of your B2B audience for an SEO company. Monitor Trends and Adjust: The digital landscape and search trends can change rapidly. An SEO company must regularly monitor industry trends and adjust its keyword strategy to stay relevant. Optimizing your online presence for businesses in the Tampa Bay Area is not just a recommendation; it's a necessity. Tampa has a unique digital landscape with growing search trends like "near me" queries, which require a focused and localized SEO strategy. This is where Local SEO Tampa Company stands out. As a dedicated SEO marketing company in Tampa, they specialize in tailoring strategies to meet... --- - Published: 2024-01-08 - Modified: 2024-01-08 - URL: https://localseotampa.com/why-small-businesses-in-tampa-bay-need-to-hire-an-seo-company-in-2024-202401/ In the digital era, where online presence determines the success of a business, small businesses in Tampa Bay must recognize the importance of search engine optimization (SEO). In 2024, the landscape of digital marketing continues to evolve rapidly, making SEO not just an option but a necessity for any business looking to thrive. Here's why hiring an SEO company is crucial for small businesses in Tampa Bay this year. 1. Increased Online Visibility In a bustling city like Tampa Bay, standing out in the digital space is imperative. An SEO company can significantly boost a small business's online visibility. This is especially important in a competitive market where being easily discoverable to potential customers can make a substantial difference. SEO experts use various techniques to enhance your website's ranking in search engine results, ensuring that your business gets noticed by those who matter the most - your potential customers. 2. Adaptation to Latest Trends and Algorithms The world of SEO is ever-changing, with search engines constantly updating their algorithms. An SEO company stays abreast of these changes and adjusts strategies accordingly. This expertise is crucial for maintaining and improving your search engine rankings over time, which can be a complex task for businesses to manage internally. 3. Enhanced User Experience SEO is not just about keywords and backlinks; it's also about creating a better user experience. This includes optimizing website speed, mobile-friendliness, and content quality. A good SEO agency understands the importance of user experience in SEO rankings. It works towards enhancing it, thus not only improving your SEO but also increasing customer satisfaction and retention. 4. Local SEO for Local Dominance For small businesses, local SEO is a game-changer. It allows your business to appear in local search results, which is incredibly important in a city like Tampa Bay. Local SEO includes optimizing your Google My Business listing, getting local citations, and ensuring your website appears in local directories. This targets the community around you and drives local traffic, which is vital for small businesses. 5. Cost-Effective Marketing Unlike traditional forms of advertising, SEO is more cost-effective in the long run. It targets users who are actively searching for your products or services online, leading to more qualified leads. By investing in SEO, small businesses in Tampa Bay can achieve a higher return on investment. 6. Competitive Edge In the competitive business environment of Tampa Bay, not leveraging SEO means falling behind. Your competitors are likely investing in SEO, and to keep up or surpass them, having an expert SEO team on your side is crucial. They can implement strategies to outperform competitors in search engine rankings. 7. Measurable Results One of the advantages of SEO is that its results are measurable. An SEO company can provide analytics and reports that show the progress and ROI of your SEO efforts. This data is crucial for understanding the effectiveness of your marketing strategies and for making informed business decisions. 8. Focus on Core Business Operations By outsourcing SEO to a... --- - Published: 2023-12-18 - Modified: 2023-12-18 - URL: https://localseotampa.com/seasonal-spark-elevating-your-online-presence-during-the-holidays-202312/ The holiday season is a crucial period for businesses, presenting an opportunity to maximize sales and brand awareness. Digital marketing plays a pivotal role in tapping into the festive mood of consumers, and SEO in Tampa is a key part of ensuring that local businesses get noticed during this busy time. Here's a comprehensive exploration of effective strategies for holiday digital marketing. Understanding the Holiday SpiritHolidays are synonymous with emotions like joy, generosity, and togetherness. Digital marketing campaigns should resonate with these sentiments. Crafting messages that align with the holiday spirit can create a deeper connection with the audience. Early Planning and ExecutionStarting early is key to a successful holiday marketing strategy. This involves planning campaigns well in advance to ensure a smooth rollout and effective targeting. Early campaigns also capitalize on early shoppers and set the tone for the season, with SEO in Tampa strategies in place to capture the local market's attention. Personalization and Customer ExperiencePersonalization enhances customer experience significantly. Tailoring offers, emails, and content to align with individual customer preferences can lead to higher engagement and conversion rates during the holidays. Leveraging Social MediaSocial media platforms are bustling with activity during the holidays. Sharing holiday-themed content, engaging with users, and running targeted ads on these platforms can amplify reach and impact. Email MarketingEmail marketing remains a powerful tool, especially during the holidays. Sending personalized holiday greetings, exclusive offers, and reminders can boost customer engagement and sales. Special Offers and PromotionsThe holiday season is an ideal time for special offers, discounts, and promotions. Limited-time offers can create a sense of urgency and drive sales. Content MarketingContent marketing can be tailored to the holiday theme, offering value to the audience while subtly promoting products or services. This can include blogs, videos, and infographics with a festive twist. Content marketing also benefits from SEO in Tampa, making it easier for locals to find holiday deals and information. SEO Optimization for the HolidaysOptimizing websites and content for holiday-related keywords can improve visibility and attract more organic traffic. Effective SEO in Tampa can ensure that businesses stand out in a competitive digital landscape. Responsive and Mobile-Friendly DesignWith a significant amount of shopping done on mobile devices, having a mobile-responsive design is crucial for engaging customers and facilitating easy purchases. Utilizing InfluencersCollaborating with influencers can help reach a broader audience. Influencers can create authentic content that resonates with their followers, providing a trustworthy endorsement for your products. Analytics and AdjustmentRegularly monitoring campaign performance and adjusting strategies based on analytics is essential for maximizing ROI during the holiday season. Post-Holiday EngagementPost-holiday engagement is just as important. Following up with customers, seeking feedback, and providing post-holiday offers can maintain engagement and loyalty. Cultural Sensitivity and InclusivityAcknowledging diverse cultural celebrations during the holiday season can make marketing campaigns more inclusive and relatable to a broader audience. In the vibrant holiday season, leveraging digital marketing is a proven strategy for success. For enterprises within the Tampa Bay Area, employing the specialized techniques of a Local SEO Tampa... --- - Published: 2023-12-11 - Modified: 2023-12-11 - URL: https://localseotampa.com/maximizing-your-seo-impact-a-guide-to-outsourcing-seo-services-202312/ Introduction to Outsourcing SEO Services In today's competitive digital landscape, SEO (Search Engine Optimization) has emerged as a critical component for achieving online success. For businesses in and around Tampa, outsourcing SEO services to a specialized SEO company can be a game-changer, providing access to expertise, advanced tools, and strategies essential for enhancing your online presence. Understanding the Value of SEO Outsourcing SEO is more than just a marketing strategy; it's an investment in your digital future. The right SEO approach, mainly when managed by a proficient SEO company in Tampa, can elevate your website's visibility, drive organic traffic, and contribute significantly to your overall business growth. Outsourcing SEO services offers several advantages: - Expertise and Experience: Professional SEO agencies in Tampa bring a wealth of knowledge, staying updated with the latest algorithm changes and trends. - Cost-Effectiveness: Building an in-house SEO team is costly. Outsourcing to an SEO company near Tampa provides access to top-tier SEO services without the overhead of hiring full-time staff. - Advanced Tools and Resources: SEO agencies, particularly those in the Tampa area, have access to cutting-edge tools and resources, enabling them to implement effective strategies and track performance efficiently. Key Considerations for Selecting an SEO Partner When choosing an SEO outsourcing partner, especially an SEO company in Tampa, consider the following: 1. Define Your Goals: Clearly outline your SEO objectives. Are you aiming for increased traffic, better rankings, or more leads? Specific goals guide your search for the right agency in or near Tampa. 2. Agency's Track Record: Examine the portfolio of the SEO company in Tampa, including case studies and client testimonials. This gives you insight into their capabilities and success rate. 3. Service Offerings: Ensure the agency, particularly those located in or near Tampa, provides the specific SEO services you need, such as link-building, content creation, or technical SEO. 4. Budget and Timeline: Discuss and agree on the scope of services, budget, and expected timeline for seeing results with your SEO company. SEO Services You Can Outsource - Link Building: Link building is crucial for enhancing domain authority. An SEO company in Tampa can help in acquiring backlinks from reputable websites, signaling to search engines the credibility and relevance of your content. - Content Creation and Optimization: Content is king in SEO. Outsourcing content creation to a Tampa-based SEO company ensures a steady stream of high-quality, SEO-optimized content that resonates with your audience and search engines. - Technical SEO: This focuses on optimizing website structure and performance. SEO companies in or near Tampa are skilled in improving site speed and mobile friendliness and resolving technical issues that hinder search engine indexing. - Local SEO: For businesses targeting a local audience, like those in Tampa, local SEO is vital. It involves optimizing your online presence to appear in local search results, which is essential for businesses with physical locations. Starting Your SEO Outsourcing Journey Outsourcing your SEO to a company in Tampa is a step towards enhancing your digital footprint. By partnering with... --- - Published: 2023-11-20 - Modified: 2023-11-20 - URL: https://localseotampa.com/revolutionizing-your-seo-strategy-the-power-of-a-detailed-audit-202311/ If you want to give your website an SEO checkup, you need to complete an SEO audit. With an SEO audit, you will be able to fully examine how your site is performing. This will show you if your website is optimized well enough to drive traffic to your site. There are several advantages to using an SEO audit. One of the biggest things webmasters want to see is a comparison of how they stack up against their competition. Through these audits, you will see exactly how you are ranked against those you are rivaling. A second advantage of performing audits is that you can improve your search engine optimization. Perhaps you have some content that has an issue with keyword stuffing. Or maybe you have not used your keywords naturally. Through SEO, you will be able to focus more on your visitors and what their experience is versus the search engines. Audits will also assist in optimizing conversion rates. You will be able to see if you have failed to notice any chances to convert individuals into leads by making sure there is a CTA. Be sure to look at your landing pages to make certain there are not any issues with them. Website performance is also maximized when an audit is performed. Is your website search-friendly? Will your users be able to navigate the pages? Performing an audit allows you the chance to make sure that your visitors have the best possible experience. An SEO company will tell you they like audits because you can identify issues early on and get them fixed. There are different kinds of audits you may perform for your website. These include: Competitive website audits keep an eye on your rivals and their online operations to assist you in identifying where your label might be missing the boat. SEO link audits process the links pointing to your webpage to seek likely problems or possibilities in your backlink profile. A lead conversion optimization audit is a procedure that evaluates a website's conversion problems and possibilities. During a website audit, you'll need to determine how much traffic is currently on your site, as well as where that traffic is originating from. A social media audit can be completed by making a list of all your social media sites. Then, go to each of these pages and make sure all information is correct and matches each other. This includes your logo, images, colors, tone of voice, and more. An SEO website audit takes into account all the elements that affect your site’s ranking in search engine results pages. Links are just one example of this, but they also cover keyword utilization, content and metadata, webpage speed, visitor experience, and video maximization. Data privacy audit ensures compliance with relevant data privacy legislation and creates a secure environment for site users. Search engines prioritize privacy-related content when assessing a website’s authority. A website SEO audit can be completed in only a few simple steps. First, use a website... --- - Published: 2023-11-13 - Modified: 2023-11-13 - URL: https://localseotampa.com/why-digital-marketing-is-crucial-for-your-business-202311/ No matter what sort of business you have, digital marketing is a must. By 2026, it is said that this type of marketing will exceed $786 billion. This alone speaks volumes about how important it is to all businesses, whether large or small. Digital marketing refers to using the internet to market a company’s goods or services. Social media, content marketing, PPC, SEO, banner advertising, and various other forms of marketing are used for this. All of these methods allow your business to connect to potential customers. Right now, you may be thinking you are using traditional marketing methods for your company. That is great, as you can reach more of your audience this way. Perhaps you are using methods such as yard signs or billboards. Maybe you are making phone calls or mailing out flyers. These can work for some companies. However, it can be more expensive than creating a digital plan. It can also be harder to update, and you may have limited customized options. The great thing about digital marketing is there are many advantages to using it. Any SEO company will tell you that it is imperative for the awareness and growth of your business. You will be able to compete against rivals when you have a marketing plan in place. A second reason for using digital marketing is that you can start it immediately. Some of these things that will not even take a lot of funds include posting more on social media or using various SEO tactics. Let’s face it... nearly everyone now has access to a mobile device. Therefore, more searches are being done on smartphones and tablets. You can reach a huge amount of potential customers by making sure you are reaching out to this crowd. If you are unwilling to do this, you are setting your business up for failure. Another reason you need a digital marketing strategy is that it targets potential clients for your company. As you expose your business more and more, there is a greater likelihood that more individuals will see it. Therefore, it is a great way to draw more attention to your business. If you are a person who needs to see measurements for growth, digital marketing allows this. With a wealth of tools that showcase data and metrics, you can see exactly what your views are, impressions, click rate, and so much more. An SEO company will tell you that the great thing about digital marketing is that it is super affordable. No matter if you are near Tampa or across the globe, this form of marketing can hit the pocketbook much easier than other types. If you are looking for a great investment, digital marketing is it. Here, you will find out what channels are performing the best for you and which ones need work. You can convert leads into clients when you track these performances. You will also be able to see who your exact audience is. This includes their age, sex,... --- - Published: 2023-10-30 - Modified: 2023-10-30 - URL: https://localseotampa.com/youtube-digital-marketing-strategies-from-seo-experts-202310/ YouTube is a helpful platform for your business from a digital marketing standpoint. If you are not on top of your game optimizing your content for YouTube, you are missing out. First off, you must understand that Google owns YouTube. Therefore, they use the exact search mechanisms to give every user the best possible experience. When an individual types a query into the search bar on YouTube, both browsing history and what the person is searching for will be taken into consideration. It goes without saying that the optimization end will also come into play to determine what results are found. If good titles, tags, and descriptions are used by the video owner, the searcher will have a better impact in finding what they are looking for. And we cannot forget about a channel that has lots of engagement, such as comments and likes. This page will do far better than one without any or few of either. By following the tips below, you can ensure your digital marketing plan is optimized. Perform keyword research as a first step to use for your title, tags, and descriptions. Feel free to use the search bar autocomplete for this. Type in what your main keyword is, then see what suggestions it gives you for autocomplete. For example, if your keyword was SEO company, autocomplete may provide you with the following: • SEO company near me• SEO company near Tampa• SEO company meaning• SEO company pricing Next, pick your keywords that have the best possible potential. While it is tempting to choose the keywords that have the most searches, understand that these are highly competitive. Therefore, you will want to utilize long-tail keywords, particularly if you have a smaller company. Your title says a lot about your video. Therefore, it is crucial to have an excellent title that conveys what exactly your video is about. Pick a title that has 47 or 48 characters in the title. Too many more may cause a drop in performance. Use your descriptions wisely. You can be more detailed here, as you have up to 5000 characters for this. Feel free to delve a bit further than what you did with the title. Consider making longer videos. Be sure that the length is relevant to what the topic is. Understand that many videos that are under two minutes are not positioned very well. Encourage your viewers to interact with your videos and channel. This can be done by commenting, liking, sharing, or subscribing. It can be to your advantage to comment back, as it can cause your page to have even more interaction. Question and answer sessions are a huge deal for digital marketing. It provides your users a chance to get to know more about you and your brand. Live sessions have a tendency to make your audience feel like you value them. Interaction can be at an all-time high when you host these sessions. Keep tabs on your metrics! YouTube has a built-in function that... --- - Published: 2023-10-16 - Modified: 2023-10-16 - URL: https://localseotampa.com/how-to-start-a-link-building-campaign-202310/ Initially, link building isn’t easy, but if you hire an SEO company near Tampa to do it for you, it’ll be profitable. One of the primary things you need to know about link building is how to do email outreach well. Many consider this type of outreach a volume game, but if you do it correctly, you’ll build important links from a variety of websites and their creators. What is link-building outreach? Your SEO company near Tampa wants you to know that the best outreach strategy for link building is actively emailing other content creators, influencers, and bloggers. The main thing you want to do is cultivate an authentic reputation with these people. To do so, you’ll need to foster collaboration or share valuable content. You will know that your campaign was successful when it naturally results in both inferred and direct backlinks from those near Tampa. As an added bonus, you should be able to cultivate meaningful connections while enhancing your site and reputation. How do you approach outreach correctly? It’s important for the SEO company you hire to approach every email pitch as though it came from an expert who’s passionate about creating content that helps people near Tampa. The content must also be valuable for your readers. Otherwise, they won’t engage and return to your site. How does your SEO company create emails that get opened and read? It’s vital for you to prove that you can help the other site improve its content on a topic. As such, you must identify substantial gaps in their site’s content and then show that you’re both educated and passionate about that topic. Here are a few additional tips that an SEO company will tell you that you need to remember: When sending out emails for link building, you don’t want to use generic, overused templates. Make sure you customize your email with the topic at hand in mind. Explain how your content analysis found gaps in their content, then identify how you’ll fill those gaps for them. Make sure that you’re filling these gaps with topics that are currently relevant and trending. Show the other site that you’re an expert located near Tampa that they can trust. This is something you must show, not tell them, while at the same time not being overly technical. These are what your outreach’s success depends upon. What should you not do when conducting email outreach? When you don’t show the other site’s owner that you’ve actually read their content, the response rates are going to be lower. Some of the biggest mistakes seen by an SEO company in this regard include: Offering generic praise (e. g. , “I read your article”) without mentioning the topic or anything that was mentioned in the article Not analyzing the site’s content so that you’re prepared to discuss its content gaps Being so personal that the recipient can tell that you’re using a template Not ending individual emails because you feel that your content has such... --- - Published: 2023-10-16 - Modified: 2023-10-16 - URL: https://localseotampa.com/boosting-home-office-output-the-pickleball-and-exercise-connection-202310/ In recent years, the landscape of work has dramatically shifted, with many individuals transitioning to remote setups. Working from home offers a multitude of benefits including flexibility, reduced commute stress, and a personalized work environment. However, it also presents challenges, one of which is maintaining a high level of productivity amidst home distractions. One effective way to combat this and enhance productivity is by incorporating exercise into your daily routine, and a fun, engaging way to do this is by playing pickleball. Exercise: A Productivity Enhancer Exercise is a proven method to kickstart your brain, heighten focus, and promote overall well-being. Engaging in physical activity increases blood flow, which in turn enhances cognitive functions necessary for optimal work performance. Moreover, exercise helps in managing stress and anxiety, which are often exacerbated in isolated work-from-home setups. The Fun Factor: Pickleball If the thought of exercise seems daunting or monotonous, pickleball could be your ticket to a fun and effective workout. This paddle sport combines elements of tennis, badminton, and table tennis, and is known for being easy to learn and extremely social. It's an excellent way to break up your workday, get your body moving, and interact with others, even if it’s in a socially distanced or outdoor setting. The Work-Life-Exercise Balance Creating a balanced schedule that includes work, exercise, and personal time is crucial for remote workers. A structured day ensures you have dedicated time for focused work, physical activity, and relaxation. Incorporating pickleball sessions or other forms of exercise into your daily routine can act as a boundary between work and personal time, helping to reset your brain and prepare for the tasks ahead. Productivity Peaks Post-exercise, you may notice a significant spike in your productivity and mood. The endorphins released during physical activity are nature's mood lifters and stress relievers. Moreover, taking time off from work to engage in exercise can provide a fresh perspective and possibly solutions to work-related challenges. Social Interaction Pickleball provides a platform for social interaction, which is crucial for mental health and can be severely lacking in a work-from-home setup. Engaging in friendly competition and socializing with others can significantly enhance your day and provide a much-needed break from work. Taking the Plunge If you've not yet incorporated exercise into your work-from-home routine, now is the perfect time to start. Whether it's a round of pickleball, a jog in the park, or a home workout session, find what activity resonates with you and make it a part of your daily routine. Your mind and body will thank you, and you might just find your work productivity soaring to new heights. In conclusion, exercise is a vital component in maintaining and enhancing productivity while working from home. Pickleball, with its fun, social, and active nature, is an excellent choice for those looking to spice up their exercise routine. By prioritizing physical activity, you're not only promoting a healthier lifestyle but also optimizing your work performance from the comfort of your home. Picture Credit: Freepik --- - Published: 2023-10-09 - Modified: 2023-10-09 - URL: https://localseotampa.com/how-to-stay-active-at-your-desk-job-202310/ Experts have discovered that a sedentary lifestyle near Tampa is just as bad as smoking. Unfortunately, going to the gym isn’t enough to balance out the time you spend working at a sedentary office job, either. Instead, in order to sustain your health, you must stay active at your office job working for an SEO company. By staying active throughout the day, you’ll benefit greatly. Here are a few ways you can do this while working for an SEO company near Tampa. Set a timer. This ensures that while working at an SEO company near Tampa, you're gently reminded to remain active throughout your day. When your timer sounds, take a moment to stand and stroll around your office. Do subtle stretches at your desk. Simple exercises are the best way of staying active while you’re at work. Nobody will even care that you’re doing some casual stretches (e. g. , shoulder raises, neck stretches, leg raises) at your desk a few times throughout your workday. You might even start a new trend as other employees may start feeling more comfortable doing some stretching themselves. Use a stand-up desk. These desks, often referred to by a variety of names like standing desks or adjustable desks, share a common and innovative feature. Regardless of the terminology, they all serve the same essential purpose: providing a versatile workspace that allows you to comfortably work at your office job while standing, promoting better posture and potentially enhancing productivity. Sit on an exercise ball. While your co-workers may look at you curiously, this is a great way to work on your body without realizing it. Using an exercise ball instead of your chair engages your core (e. g. , abs, back muscles), which helps you maintain good posture. Try out a treadmill desk. Bosses near Tampa who care about their employees being fit and healthy understand that this desk is a great help here. While standing while working is a great way to stay active, walking throughout your work on your computer throughout your day is even better. Use a mini exercise bike. A fantastic way to get exercise while at your desk is by using a mini exercise bike that fits underneath your desk. This allows you to keep pedaling, giving your legs a workout. Do leg lifts under your desk with ankle weights. Subtle, easy ways to get moving at your office job working for an SEO company are the best ways to combat the sedentary lifestyle that comes with office work. This exercise will keep your legs toned while you’re at your desk. Hold meetings while going for a walk near Tampa. Instead of hosting your next meeting in a stuffy boardroom, take it outside. This is a great way to accomplish your workplace tasks while you’re also staying active. Have a lunchtime workout at the closest gym to your office job. To get even more out of your lunch break, take a trip to your local gym or see if... --- - Published: 2023-10-02 - Modified: 2023-10-02 - URL: https://localseotampa.com/link-building-tips-for-beginners-202310/ Lots of businesses in Tampa opt to hire an SEO company to manage their link-building campaign, as it can be quite an overwhelming task while juggling other business operations. However, before hiring a company to handle this for you, there are some important things that you should be aware of. Manage your expectations. Link building is challenging because you don’t want to buy links. Therefore, it can take several months for your campaign to gain momentum. During this time, you don’t want to lose hope. Instead, you’ll need to keep tweaking and trying new things. You need to be eager to learn and prepared to face some failures along the way. Keep focused. Ask any SEO company near Tampa, and they’ll tell you that you should focus on one link-building strategy at a time. This is because your results depend on the tactic you’ve chosen and the quality of its execution. When you try too many methods at once, you won’t be able to execute any of them well enough to be successful. Instead, you’ll make mistakes and struggle to track your results. Keep your goals flexible. Make sure you work with your SEO company to define clear goals for your campaign so that you can measure your success and track your progress. To start with, you may just want more traffic, but eventually, you’ll want to set more specific goals (e. g. , get 100 new backlinks in the next month and increase your website’s organic traffic by 10%). Use your existing network for link building near Tampa. Make sure the SEO company you hire doesn’t forget about the “low-hanging fruit. ” After all, easy links are still important. This includes links from your friends and family, suppliers and providers, and any networking you may have done near Tampa. Use individual emails for each prospective link. These are what are known as “bespoke emails. ” When read, the person should understand that the email was written for them and nobody else. While this may sound like a lot of work, it’s why you’ve hired an SEO company to manage your link-building campaigns for you. It’s also why they’re able to get you the results you both want and need. Make sure the links are relevant. You don’t only want links that bring in traffic that converts into sales; you also want these links to be relevant to your audience near Tampa. For instance, if you’re a luxury real estate broker, you may be tempted to target other real estate sites, but these are the sites that your competitors are also targeting, which is why you’re struggling to get links from them. Instead, reach out and ask for links from places like luxury car dealerships, fine art galleries, and interior design firms. Links are like gold; you need to go prospecting. There are a few different approaches that you can use here. The first is competitor backlinks. Here, you’ll want to look at your direct or indirect competitors’ backlinks and... --- - Published: 2023-09-25 - Modified: 2023-09-25 - URL: https://localseotampa.com/what-is-seo-search-engine-optimization-202309/ Search Engine Optimization (SEO) is the process that an SEO company uses to improve your website’s visibility in the search engines so that you get more organic traffic. The goal here is to fulfill a user’s search needs by creating high-quality, relevant content. Alongside that, it’s also important to provide a great user experience. Why is Search Engine Optimization important? People near Tampa conduct billions of searches each day on Google. This makes it one of the biggest traffic sources a website can have. To harness this traffic source, an SEO company must help you appear near the top of the SERPs (search engine results pages) for your targeted keywords. After all, the higher you rank, the more visitors your website will receive. Research has found that the first result is ten times likelier to receive a click, and the top three results get over 50% of all the clicks. Clearly, better rankings result in more traffic. Search Engine Optimization plays a vital role in helping you improve where your site ranks in the SERPs so that you can gain new customers and more brand awareness. Neglecting SEO is like neglecting one of the most important traffic sources to your website and allowing your competitors to have all the traffic instead. What role does SEO play in digital marketing? Ask any SEO company, and they’ll tell you that SEO’s main objective is to improve your website’s visibility in the search engines. However, it does much more than that. It also overlaps with other areas of marketing. For instance, it creates synergy with PPC advertising and also has an impact on your content marketing and social media marketing. How does SEO work near Tampa? Google uses what’s known as “algorithms” to rank your pages. This relatively complex process takes into account many different ranking factors when deciding where each page should rank. There isn’t an SEO company out there that can tell you with certainty how these algorithms work. However, many of these companies near Tampa will take a guess. What should an SEO company know about SEO? Now that you understand why Search Engine Optimization is so important, there are a few things that any SEO company near Tampa will suggest you should know about it: SEO has nothing to do with cheating Google. Instead, you’re trying to convince Google to rank your page. This is done by showing them that your page is valuable. Search Engine Optimization is never done. Even when you rank number one for your keywords, you must continue to improve on your site. Continuing on with the idea that SEO is a long-term game, you should also know that your work won’t be rewarded immediately. Typically, you won’t initially see any traffic from the search engines for months. There aren’t any hacks available, no matter how hard you try to find them. Instead, you must consistently apply the basics. There’s more to SEO than simply installing a plugin. While plugins are useful tools, you can’t... --- - Published: 2023-09-19 - Modified: 2023-09-19 - URL: https://localseotampa.com/the-importance-of-multilingual-seo-202309/ Consult any SEO firm, and they'll emphasize that multilingual SEO involves more than just translating your website into a different language. There are some very specific techniques that are used here, including conducting keyword research and translating the website’s “hidden” parts (e. g. , metadata description, URLs, Error Messages, metadata titles, Alt Texts for images). This step is a vital part of the brand globalization process. Having your SEO only done in one language today isn’t enough, especially not if you’re an international brand. As we all realize, the internet is becoming increasingly important in regard to customer acquisition and care. More and more people throughout the world have access to it today in their native languages. As such, business owners and organizations must ensure that their website is accessible to these customers in the language that they speak. At the same time, the content must still be optimized for the search engines and their algorithms. While this is an important reason to conduct multilingual SEO near Tampa, an SEO company will tell you that there are multiple reasons why multilingual SEO is vital today. Here, we’ll touch on a few of these. Your visitors will have a better user experience. When you take your time to optimize your website for various languages, you’ll provide your users who speak these languages with a better experience. Any SEO company will tell you that this will help you in the SERPs by increasing user engagement while reducing bounce rates. This is because your visitors are likelier to stay on your site since they’ll be able to read and understand your content. Your website becomes more visible. With multilingual SEO, you’ll be able to reach a wider audience, thus allowing you to become more visible in various markets. Doing so will increase your customer base, which in turn will increase your revenue. You’ll improve your local search rankings. An SEO company near Tampa has watched as local search has grown in importance. This is particularly true for any business that maintains a physical presence in multiple locations. By taking the time to optimize your website for local search in a variety of languages, you’ll be able to improve your SERP rankings. This will make it likelier that the right potential customer will find your business through the search engines. You’ll become more credible and trusted. Both your credibility and trust will improve in your customer’s eyes when you have an SEO company near Tampa make your website available in multiple languages. This is because they’ll feel valued and respected - two things that’ll help increase brand loyalty too. Your conversion rates will improve. Not only will you attract more visitors, but you’ll also attract more sales. This is because visitors are more likely to act if they can read and understand what action you’re requesting they take. You’ll get the help you need from an SEO company near Tampa. Multilingual SEO is crucial for Tampa-based businesses aiming to captivate a global audience and... --- - Published: 2023-09-11 - Modified: 2023-09-11 - URL: https://localseotampa.com/how-to-do-free-seo-202309/ Once you start looking at search engine optimization (SEO), you’ll notice that there are many different tasks that you’ll need to accomplish, which is why it’s probably in your best interest to hire an SEO company near Tampa. Today, this is much more than having an SEO-friendly site design (although this does provide you with a good foundation); there are also many other components you’ll need to know how to implement. What must you do to conduct your own SEO? If you’d rather not hire an SEO company near Tampa to do this work for you, you’ll need to learn how to do it for yourself. There are several important steps you’ll need to take here. Perform keyword research. The first thing that an SEO company will do for you is determine what queries users will type into search engines like Google when they’re trying to find your product or service. These will provide you with a list of keywords that you’ll want to use anywhere that’s appropriate throughout your website (e. g. , content, product descriptions, page titles). In the past, having your website rank well in the search engine results pages (SERPs) depended largely on having enough keywords on your page. Google would then match these keywords to a user’s search without considering any other factors. Although Google still does this today, your keywords don’t carry nearly as much weight. Therefore, you can no longer simply fill your website with your keywords and hope to rank at the top of the SERPs. Start building your internal link structure. Although you may not realize it, your internal links are a vital part of ranking well in the SERPs. While you may think of them simply as links on your website, what you may not think about is how they tell the search engines how important your pages are while also providing them with more context about the content that’s on each page. For instance, if you have numerous internal links pointing to a specific page, Google will give that page more equity. Optimize your title tags. Title tags aren’t a powerful ranking tactic like they were in the past, but they’re still important. These tags tell the search engines what your content is about so they know how to rank your pages. They also help with your click-through rate. Generate legitimate backlinks near Tampa. In the past, you could buy a bulk amount of backlinks from near Tampa to improve your search rankings. While some people near Tampa still use this tactic, not only is it not as productive as it once was, but it’s also considered spam and will get you blacklisted if you’re caught. Simply put, don’t waste your money or risk your site ranking in the SERPs by doing this. Instead, you’ll want to get legitimate backlinks through what’s known as white hat link-building techniques. This is different from buying links because you’re building high-quality backlinks for free by manually reaching out to other sites. This... --- - Published: 2023-09-04 - Modified: 2023-09-04 - URL: https://localseotampa.com/why-your-small-business-needs-seo-202309/ Local Search Engine Optimization (SEO) serves as a critical strategy for enhancing your website's visibility in Search Engine Results Pages (SERPs), thereby driving increased web traffic. Regrettably, approximately 50% of small businesses have yet to invest in SEO initiatives. Furthermore, among these non-participants, 22% have no plans to develop or implement an SEO strategy within the current fiscal year. Considering working with an SEO company in Tampa is the best way to become more respected and noticed, not doing so will negatively impact the growth of your small business. To effectively implement an SEO strategy, here are a few key things that you should be aware of. How Your Business Benefits from an SEO Plan There’s no doubt that local SEO matters for businesses of all sizes today, but especially small ones. This is because of all the great benefits you’ll reap, which include increasing your business’s online visibility, building credibility, and attracting the right audience to your website. A few other reasons why you should implement a plan for your SEO are that it’s cost-effective, provides a better experience for your users, gives your business a competitive advantage, and will provide you with long-term results. Although you’re probably anxious to see these results, you should know that they won’t happen immediately. It takes time and effort to see an improvement in your ranking on Google. So what should you be doing during this time? How to Develop an SEO Strategy for Your Business. Without a strategy, you can’t capitalize on SEO. Here are the basic strategies you’ll need to implement into your SEO strategy to ensure it’s a strong one that’ll propel your business into the future and provide you with the ROI you’re looking for. Conduct keyword research. Google’s algorithm continually changes, but keyword research has always been a vital part of it. Ranking for those high-volume, low-competition words and phrases that your target audience uses in their Google searches will bring traffic to your website. This is because people are searching for these words, but it isn’t very difficult to rank well for them. Optimize your website. You need to strategically place your keywords throughout your website. At the same time, it’s vital for your website to function well overall, especially on mobile phones. If your website doesn’t function well, people won’t stick around, so you’ll have a high bounce rate, which will hurt you in the SERPs. Have high-authority websites give you backlinks. Google gives a lot of weight to credible sources, which is why you want to get backlinks from high-authority sites. The best way to do this is to become an expert in your niche. You can do this by sending pitches to journalists who are looking for valuable contributions to their work. An SEO company in Tampa will warn you that it’ll take some time to get backlinks and build domain authority in this way. Create new content on a regular basis. By consistently creating new content, you’ll improve your SEO ranking because... --- - Published: 2023-08-28 - Modified: 2023-08-28 - URL: https://localseotampa.com/the-benefits-of-blogging-202308/ Many businesses in the Tampa Bay area often question their SEO company about the benefits of blogging. What they don’t realize is that since its inception in 1993, blogging for a business has become an essential marketing tool. This is because blogs were originally nothing more than a diary, but throughout the years, blogging’s many benefits have risen to the forefront for marketers, so much so that there are currently 600 million blogs throughout the world (accounting for approximately ⅓ of the internet). What benefits should you be aware of when considering blogging for a business? Blogging grows your website traffic. Ask any SEO company, and they’ll tell you that every business contains the same important pages. With all the same types of pages floating around the internet, search engines may not be able to recognize that yours is more important than your competitors. This is because your blog enables you to publish additional content, which will eventually bring more traffic to your website. Blogging helps you build authority. If you only have a 5-page website on which you sell your products or services, it’s difficult to prove that you’re an expert in your niche. However, when you add a blog to your site, you can establish authority and win your visitors’ trust. Of course, you can only do this by publishing industry-related content on a regular basis. Blogging helps strengthen brand recognition. You can also strengthen your brand’s identity through blogging. This is because you’ll have more opportunities to use your custom logo in places like your social profile and in search results. Combine this brand recognition with your expertise and the trust you’re building in your customers, and you’ll become immensely valuable. Blogging helps build user engagement. When you have a blog on your website, people are more likely to interact with your website. As people leave comments on your blog posts, share them through social media, or even write about them themselves, they’re helping you build a community, which is very useful. Blogging helps you improve long-term SEO. A blog will allow you to target those keywords that are related to your niche. By writing about these in a variety of related topics, you’ll be able to cover a lot of ground. As the number of posts accumulates, you’re slowly building an arsenal that’ll help your blog rise to the top of the SERPs. Couple this with your other SEO efforts, and you’ll start receiving more organic traffic. Blogging allows you to beat your competition when it comes to organic search traffic. A major part of your keyword strategy has to do with discovering what keywords your competition is ranking for. Once you notice what keywords are bringing them a lot of business, you can start creating content targeting these keywords yourself. With a blog, you have plenty of room to do this so you can eventually beat your competition when it comes to organic search traffic. Blogging allows you to educate your customers. Blog posts give... --- - Published: 2023-08-21 - Modified: 2023-08-21 - URL: https://localseotampa.com/how-geofencing-seo-works-202308/ With successful geofencing SEO, you’ll form powerful engagement between your business and its customers. To make the most of this mobile SEO marketing, an SEO company in Tampa will tell you that your business must combine precise customer targeting with messaging that’s both personalized and transparent. The Basis of Geofencing: Local SEO One SEO company in Tampa explains that this form of SEO uses things like GPS and IP address. So, when someone searches for something that’s related to your business and enters the area in which your business is located, they’ll receive relevant information regarding your business. Since this is hyper-localized, they’re qualified leads that’ll result in better clicks and improved ROI. Benefits of Geofencing There are several benefits that you should consider when looking at whether geofencing is something you want to include in your business’ marketing plan. These include: Targeting: This is the greatest benefit of geofencing. It means that your message is increasingly relevant to your customers. This is because when you reach out to people who are geographically located close to you, you’re much likelier to see conversions than if you’d cast a wide net. Efficiency: With high-quality leads, you’ll have a much more efficient SEO marketing budget. Ask any SEO company in Tampa, and they’ll tell you that with geofencing, you’ll reach the right audience at the right time. Therefore, you spend less time and money with irrelevant customers. Effectiveness: When geofencing is done correctly, it’ll provide you with information you’ve never had before. Attribution: The gaps between advertising and action are bridged by geofencing. You’ll be able to see that your ad was seen and if any action was taken. This will help you determine your business’ ROI. Combining Geofencing and Local SEO Today, more businesses are starting to spend their advertising budget mainly on local SEO and mobile SEO marketing. This is because an SEO company in Tampa will tell you that local SEO is the best way to make the most of your marketing efforts, especially if you have a tight budget. Both geofencing and local SEO will make a lasting impact on your business. With geofencing, your business can engage with the clients at the top of its funnel. When included in a solid SEO plan, you’ll not only rank well for your keywords, but people who find your site through geofencing will be more likely to visit your site. In Tampa, SEO companies often highlight the importance of having a high-quality score for Google ads. This can greatly impact their ranking and visibility. This score is based on such things as ad relevance, assumed click-through rates, and landing page experiences. The more relevant your page is here, the higher your score will be. With a higher score, you’ll be less likely to pay money to have your ad seen. Why Your Business Needs Geofencing Having grasped the concept of geofencing, it's now pivotal to elevate your SEO marketing to engage your business's most valued clients. For holistic growth, a... --- - Published: 2023-08-14 - Modified: 2023-08-21 - URL: https://localseotampa.com/an-introduction-to-answer-engine-optimization-aeo-202308/ One of the many subtypes of local SEO in Tampa is what’s known as Answer engine optimization (AEO). This is when an SEO company helps a business climb to the top of the search engine rankings (SERPs) by answering a common question their consumers have. Such answers are likely to show up at the top, as well as in snippets, carousels, and packs. This has become so common that many users don’t ever navigate away from the SERPs when looking for answers to simple questions. One marketing software and SEO company, SEMrush, recently conducted a study in which they discovered that about 57% of mobile users and 53% of desktop users never click on organic or paid local SEO results because they could find their answers via the SERPs. This is why an SEO company will distinguish between SEO and AEO by stating that SEO improves your brand’s visibility online overall, whereas AEO specifically focuses on zero-click searches that provide users with quick answers to their queries. Similarities Between AEO and SEO in Tampa AEO is like SEO in that it’s used to get attention online, so you have a competitive edge. Their relevance and accuracy are just as important as they are with any other content that your SEO company optimizes for you. The main difference between the two is that with local SEO in Tampa; there’s a comprehensive strategy that has to do with your website’s whole structure. On the other hand, while AEO is driven by these same factors, it places much more weight on providing users with the most concise answers possible. To do this, your SEO company must categorize your content into questions and answers. One of the other main distinctions between local SEO in Tampa and AEO is that SEO prioritizes and displays a variety of websites based on what they believe is relevant and has authority. On the other hand, AEO only offers one definitive answer. Since there isn’t a hierarchy of answers, there’s a lot more competition to have your answer showcased at the top of the page before the organic search results. What AEO Means for Small Businesses Ask any SEO company what this means for your small business, and they’ll tell you that when AEO is done correctly, you have a valuable opportunity to establish yourself among industry experts. More people will also trust you because you’re creating content that’s helpful, relevant, and timely. AEO also allows you to nurture conversions by educating your consumers as you walk them through the purchasing process. This is especially beneficial to any company whose practices of standard SEO in Tampa haven’t guided them to prominence. Optimize Your Site for AEO With AI-driven platforms providing an increasing number of good responses to direct queries, the way search engines work is rapidly changing. As this occurs, it’s more important than ever to optimize for answer engines. It’s also important to make sure that you’re working with an SEO professional who’s on top of the evolution... --- - Published: 2023-08-07 - Modified: 2023-08-07 - URL: https://localseotampa.com/hot-new-tech-trends-202308/ Throughout 2023 we’ll see Artificial Intelligence (AI) become more prevalent. We’ll also watch as cryptocurrency and cyber security come more into the forefront. These are just a few things that are predicted to happen, hence changing our lives now and into the future. Here are a few things you should be on the lookout for. Smarter Devices Artificial intelligence makes our world smarter. It also helps it run smoother. Besides helping businesses, data scientists believe we’ll soon see them in our homes and fashion too. Almost every job uses smart software, especially in the IT industry. Artificial Intelligence (AI) and Machine Learning Artificial Intelligence has been highly discussed throughout the past decade, and this isn’t changing now, especially since it’s making a huge impact on everything people do today. Although this technology is still in its early stages, it’s already showing huge potential. Many experts believe that the industry will continue to grow exponentially. Currently, as artificial intelligence starts being used in new sectors, more jobs are being created in the areas of development, testing, programming, and support. This is without even considering Machine Learning which is a subset of artificial intelligence. It, too, is being used in a lot of new industries – many of which are in dire need of skilled professionals. The growth in this field is on such an uptick that many job analysts believe that by 2025 9% of new jobs will have been created by its implementation. While the job possibilities are endless, some noteworthy ones include data scientists, robot monitoring professionals, content curators, and automation specialists. Cryptocurrency It’s difficult to determine what’s going to happen with the cryptocurrency market in 2023 since there are still more questions than answers. However, when you look at a few of the overarching themes when it comes to cryptocurrency, you’ll be prepared to make better investments. Some of the ones you’ll want to know about include: Regulations are growing and changing throughout the world. Cryptocurrency payments are being adopted by mass markets. Digital currencies such as Bitcoin are being used as the basis for exchange-traded funds. Bitcoin is being adopted by countries as a legal tender. As these events occur, the cryptocurrency sector’s long-term future will start to take shape. Currently, we find ourselves waiting for governments and blockchain developers to determine their long-term plans. Cyber Security Since cyber security has been around for a while, it doesn’t seem like an emerging technology. Part of this has to do with the fact that there are continuously new cyber security threats popping up. Those responsible for these threats won’t give up anytime soon. Instead, they’ll continue to find new ways to get through even the toughest security measures. Cyber security will also remain a trending technology since it’s continually evolving to defend against hackers. There’s also proof that cyber security is in high demand and will continue to be. For this, all you need to do is look at the job market, where you’ll find that these jobs... --- - Published: 2023-07-31 - Modified: 2023-07-31 - URL: https://localseotampa.com/tips-for-increasing-local-seo-rankings-202307/ Local search optimization, or local SEO, is the process an SEO company in Tampa uses to enhance your business's local search visibility to attract more customers or clients. Here are some tips to help you boost your local rankings. Improve and claim your Google Business Profile. A Google Business Profile, a local listing with details about your company, is available to every business for free. The details you include in your business profile can appear in Google Maps and web search results once it has been claimed. Have your SEO company in Tampa investigate local keyword trends for you. Local SEO starts with understanding how local consumers look for the goods and services you provide. You probably have some idea of how they do this if you are well-versed in your industry and clientele. However, it's still a good idea to conduct keyword research to broaden your focus. Give local landing pages a local SEO boost. If you've discovered that people are looking for the goods or services you provide, you should probably have an SEO company in Tampa make specialized landing pages for those items. Get citations and links for your area. Local citations are online references to your company's name, address, and phone number (NAP). In Moz's 2018 study, they received the fifth-highest ranking score for local queries. Though links from other websites hold less significance today, they are still worth buying for the following two reasons: They aid in people finding your company. In addition to Google, local SEO involves optimizing your website for any other search engines that customers might use to find your company, including Yelp, Bing, Facebook, Apple Maps, and any directories that are specialized in your industry. They might still assist you in ranking. Although they no longer hold as much weight, they still might aid in your ranking. Have an SEO company in Tampa work on recapturing broken links for you. Although they can be challenging to build, backlinks are a well-known Google ranking factor. Making sure that none of the links you already have are wasted is crucial. Reclaiming links to pages on your website that are no longer active will help you achieve this. Get more reviews. According to Bright Local's 2020 study, reviews are the second most significant factor in map pack ranking, which is in line with Google's claim that "high-quality, positive reviews from your customers can improve your business visibility. " Obtain mentions on local list posts. For pretty much any good or service, regardless of how obscure, there are "best of" lists available. Getting your company listed on useful lists like this is a smart move for two key reasons: It brings in more customers because these listicles frequently rank highly for terms like "best in. " They will probably try you if you appear on nine out of ten lists. It gives you backlinks, and we already know that backlinks aid in improving your Google ranking. Take care of your website. A site's health can... --- - Published: 2023-07-24 - Modified: 2023-07-24 - URL: https://localseotampa.com/boost-your-business-the-importance-of-seo-202307/ Utilizing local SEO is a practical and cost-effective method to understand and establish a connection with customers during crucial moments. Therefore, it’s a requirement for brands today. This year, there was an all-time high in demand for services from an SEO company. As consumers started to switch in droves to online shopping, even the most traditional businesses realized they needed to accelerate the transition to digital. Local SEO is the most practical and cost-effective way to understand and relate to customers at critical moments. Many businesses and brands are aware of the value of Search Engine Optimization for their online presence and the benefits of hiring an SEO company to handle their SEO. Besides improving a website's overall searchability and visibility, there are many other advantages too. Why is Search Engine Optimization steadily gaining importance? Regardless of the industry or size of the business, there are several reasons why businesses need local SEO to strengthen their brands. Organic search is frequently the main source of website traffic. In addition to being crucial to the user conversion or engagement process and the buyer funnel, organic search has a significant impact on the performance of most businesses' websites. Marketers are aware that Google dominates the search market by a wide margin compared to competitors Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and a host of other businesses. That's not to say some search engines don't aid in increasing a brand's visibility; they do. Simply put, Google has a significant market share in the overall search industry. However, it is a clear leader, and as such, its guidelines must be followed. Brands do, however, recognize the market share that other engines continue to hold. This is especially accurate for businesses in niche markets where voice, visual, and vertical search engines are essential. Google, the most popular website in the world (and specifically in the United States), also happens to be the most widely used email provider, with more than 4 billion users worldwide. YouTube is the second-largest search engine, with over 2 billion monthly users. Being highly visible as a trustworthy resource by Google and other search engines will always be advantageous for a brand. A top-notch website and excellent search engine optimization can help brands get there. Local SEO fosters credibility. Because of the credibility and trust the brand and its online properties enjoy, any skilled SEO company wants to lay a strong foundation for a beautiful website with an easy-to-use user interface that can be quickly found in search results. Ask any SEO company, and they’ll tell you that it's essential to follow Google's E-A-T recommendations to get successful results. Building a brand's credibility as an authority depends on providing customers with valuable, high-quality goods or services that inspire trust. Time, tolerance, and dedication are all needed for this process. The best way to understand consumer's voice is through SEO. By detecting macro market shifts and determining consumer intent, Search Engine Optimization reveals what consumers want and need. Whether verbally or in writing,... --- - Published: 2023-07-17 - Modified: 2023-07-17 - URL: https://localseotampa.com/use-google-to-promote-your-business-202307/ It makes perfect sense to promote your company using Google. With more than 90% of the market share, it's one of the best ways to reach customers who are looking for solutions right now. Ask any local SEO company, and they’ll tell you that there are some very effective methods you can use to promote yourself here. Make and confirm your Google Business Profile. Your Google Business Profile (a. k. a. your Google listing) enables your company to appear in the local section of Google Search results, the Knowledge Panel on the right side of the Search results, and Google Maps results when someone types in your business name and location. This free directory listing should be given top priority by your SEO company since Google is getting better and better at tailoring its results to the searcher's location. Get a website for web marketing. Regardless of how out-of-date your customers or business are, a website is a requirement for web marketing collateral. Customers visit your website first. They’ll want to visit your website regardless of where they find you because it works round-the-clock. Implement search engine optimization. It’s one thing for you to promote your business; it’s another thing for Google to promote your business. A series of techniques known as SEO help your company conform to Google's ranking algorithm. Since this algorithm has evolved today to use user behavior and machine learning to produce high-quality, highly accurate results for those who use this search engine, optimizing for it is just about optimizing for searchers—in specific, those who are searching for what you offer. Establish a company blog. Content is such a crucial force in driving SEO traffic today that it deserves to be mentioned here by itself. For businesses, a blog isn’t the same thing as having a LiveJournal or Tumblr account. A productive business blog is one that creates informational posts in your brand voice that are based on Google queries and terms that your ideal customers are using. You also want to include some posts about milestones and events therein. Share your content. A blog is the ideal web marketing tool for a business because it demonstrates your approachability, knowledge, and genuine desire to help your audience. Instead of just posting your articles, advertise them on social media, through email newsletters, and in downloadable guides that help with lead generation. Other reputable websites will probably take notice of your blog posts and mention and link back to your site too. Use Google Ads for your web marketing. Although SEO is one of the best web marketing, it’s a long-term strategy whose results aren’t seen for weeks or months. If you have the money and want more immediate results, use Google Ads. These are found above organic and local listings at the top of search engine results pages. Get help from a local SEO company. Investing in services from a reputable local SEO company can significantly boost your online visibility, drive more targeted traffic to your website,... --- - Published: 2023-07-10 - Modified: 2023-07-10 - URL: https://localseotampa.com/tips-on-how-to-grow-your-organic-seo-traffic-202307/ Online visibility has a significant impact on a company's success. For anyone who wants to expand their online business, having a local SEO strategy is essential. Ask any SEO company, and they’ll tell you that there are several things that this strategy must include. Competitor Analysis A great way to get ideas for your local SEO strategy is to observe what your competitors are doing. An SEO company will look at your competitors’ backlink profiles and be able to tell you what keywords they’re ranking for. Analyzing your rivals’ content is another way to accomplish this. Examine what they’re writing about and the reactions they’re receiving from their readers. However, instead of copying their strategies, you should think about what appears to be working for them and use that information to decide on your own strategy. Create Backlinks and Internal Links Links are great for local SEO because they give your readers access to more information. Additionally, internal linking enables search engines to comprehend the connections between the various posts and pages on your website. If you think it’ll benefit your readers or support your argument, you should also consider linking to other outside sources. Any SEO company will also tell you that backlinks are a significant ranking factor. Search engines are informed that your content is accurate and reliable when reputable websites link back to your website. However, if you have links from dubious websites, they’ll damage your reputation and make it more difficult for you to rank highly. Update Expired Content Your content is effective for however long it remains relevant. Therefore, it's crucial to periodically review older content that’s been performing well and make any necessary updates. Consider whether there’s anything else you can include to enhance the value of this content, even though it may not always be necessary. Remember, Google favors current and pertinent content. This content will also draw fresh backlinks (an important factor when ranking for local SEO). Pay Attention to Key Web Elements Your website's Core Web Vitals are a key component of SEO. Don’t disregard them since they play a role in your ranking in the search engines. To compile a Core Web Vitals report, you’ll need real user data. This report evaluates: How long it takes for your page's main content to fully load (You should aim for 2. 5 seconds or less). How long it takes for users to interact with your content for the first time (You should aim for 100 milliseconds or less). How much your page moves your content before settling in the proper location (You should aim for 0. 1 or less). How your visitors first interact with your website is also important. You want them to have a positive experience, so spend time ensuring that your website is in good condition. Taking the time to do these things will increase your organic traffic, which will, in turn, increase brand awareness and visibility. Hire a Local SEO Company to Help You The Local SEO Tampa... --- - Published: 2023-07-03 - Modified: 2023-07-03 - URL: https://localseotampa.com/how-to-use-ai-to-enhance-seo-content-202307/ Could the creation of AI content increase your SERP visibility? Are you prepared to effectively scale your strategy and increase the output of your SEO content creation? Here’s some information that’ll help you understand how AI content generators can help you produce more. AI Fundamentals and Large Language Models Does AI genuinely comprehend what it produces? Does it understand words and context the same way a human speaker would? When you use AI to generate local SEO content, it uses a sophisticated system known as a large language model (LLM) to predict the next clause of a sentence. They might, however, overlook the underlying meaning. Therefore, even though AI tools' sentences are grammatically correct, keep in mind that they might only occasionally communicate the intended message. This is why even Open AI's most sophisticated GPT-4 model only achieves 80% factual accuracy in some instances. Implications for You The good news is that Google does not object to local SEO content produced by AI. They won't penalize you for using AI to help with content generation if your content shows E-A-T and satisfies the searcher's needs. However, using AI is beneficial if you’re worried about originality and accuracy. Generative AI is unable to produce wholly unique concepts when using only existing data. Therefore, if you rely solely on AI, you might want to add your own special touch or experiences. Advice for Your Local SEO Content Start with Prompt Engineering to incorporate generative AI into your local SEO content creation. This means that you need to instruct GPT correctly so it produces your desired outcome. For instance, to achieve the desired result, you need to give GPT instructions that align with what it’s learned rather than asking it for something general. Use AI to Generate Ideas for New Content You can ask the AI, for instance, for 5 ideas in a specific category to help with brainstorming. It can offer appropriate subheadings to help organize your lengthy content. This approach provides a helpful way to get a high-level summary of prevalent themes surrounding a topic. It also helps you locate pertinent long-tail keywords, queries, and additional topics to cover. Therefore, you can avoid the originality issue by adding your own voice and writing style. It gives you an outline, so you don't have to check for factual inaccuracies or fabrications produced by AI. Use AI to Write Initial Drafts Incorporating AI to generate initial drafts is an effective approach to obtaining concise content for short passages and integrating it into your writing. When trying to rank for specific keywords in an article, it helps with focus and can offer snippets, paragraphs, or sentences to enhance your work. Have AI Examine Content and Offer Suggestions By having AI look at your content and offer you suggestions, it acts as your writing buddy making clear comments and recommendations. Focused guidance demands clear limitations and precise instructions. It’s also useful for keyword targeting because it provides feedback on the relevance of the content and... --- - Published: 2023-06-26 - Modified: 2023-06-26 - URL: https://localseotampa.com/local-seo-tips-and-tricks-to-claim-a-higher-serp-position-202306/ If you aspire to maintain a competitive edge, every SEO firm will recommend bolstering your local SEO strategy. Here are the greatest pointers and tricks you may use to claim a higher SERP position. A method to perform local SEO includes employing the power of regional search platforms. You may wish to check out ReviewTrackers, Synup, Advice Local, or BrightLocal. By using these platforms, you are making your business more visible to others as you will be providing your name, address, and phone number (NAP) on these sites. Just be certain that all the information is correct and consistent from website to website. An SEO company may tell you that you must magnify the possibility of your Google My Business profile. Here your customers will find a wealth of information, such as what services you offer, what your menu is, and what your brick-and-mortar business looks like. Be sure to update as needed, making certain photos of the inside and outside are used. If there are different areas of the business, such as a men’s section, women’s section, shoe section, etc. , it is a wise move to use images of all of them. If you are a company that hosts events, you will want to be certain to make use of the event schema. By doing so, you will be allowed to let others know what the status of the event is. This includes telling them the event has been canceled, moved to an online platform, postponed, rescheduled, or even that the event is on as planned. One local SEO trick is to hone in on your reviews. What others are saying should be a crucial aspect of your company. Great if you have all positive reviews except for one, but that one can make or break you. Take the time to respond to the reviews. What you say will allow others to see how much you appreciate your clients. Thank them for their opinion, letting them know you are sorry it did not meet their expectations. It is your responsibility to fix the issue, whether you send them a new one or refund their money. This shows you care and that you are there for your customers if something is wrong. You can also focus on adding content that is aimed at the region. This will keep your content fresh and exciting while honing in on the area. Maybe there is a special festival that takes place every year or a unique monument near your company that has a cool history for you to write on. This is a great approach to pique the interest of others as well. Being capable of connecting with your customers is huge. Utilize the Google Business Profile app, switching the messages on so you may receive them at all hours of the day. This is especially important if your company is closed for the day or weekend, yet a client still needs assistance. And finally, make sure your website is optimized for... --- - Published: 2023-06-19 - Modified: 2023-06-19 - URL: https://localseotampa.com/questions-to-ask-before-an-seo-company-is-hired-202306/ It is normal for any business to wonder if they should hire an SEO Company. Before you decide if you want to hire a search engine optimization company, you need to look at a series of questions first. If you are uncertain about what exactly SEO entails, know that there are many components of it. Keywords, content marketing, internal and external linking, GMB profiles, social media, Google Ads, PPC, optimizing images... the list goes on and on. Search engine optimization is a huge deal, and if you are not on top of your game, you may just tumble to the bottom. The first question you will want to have an SEO company answer is what sort of digital marketing techniques the SEO company utilizes. A comprehensive, 360-degree method of digital selling may assist your enterprise in gaining virtual prosperity. Therefore, various corporations not only invest in SEO but likewise endorse SEO services such as voice search optimization, web design services, Google Ads, and pay-per-click (PPC) promotion. Your brand’s choice to invest in an extensive internet marketing plan may play a large part in whether you employ an SEO company to not just handle your optimization strategy but likewise merge it with another world wide web marketing techniques. Another question that may come to mind is whether you plan to use SEO for the long term. The answer should be yes. It's important to understand that SEO is not a one-time task. SEO companies will attest that it takes time for SEO efforts to produce results. You might also want to ask if you can do SEO yourself. We are not going to lie and say no. Anyone can do SEO. But an SEO company will tell you that they have all the tools needed to provide excellent services for you. They are also up to date on all the algorithms and know all about Google Ads and anything else you may need for search engine optimization purposes. When you hire an SEO company, you will not need to worry about making time or having the talent or technology to do it, as the agency will worry about it for you. Something else you might think about is your budget when it comes to optimizing your website. Just as with everything in life, there are lower-costing SEO companies, midrange ones, and expensive ones. It is best to look for one that is affordable for you. Remember, more expensive is not always the best, and the cheapest may not get your what you really need to have your brand noticed. It is a wise idea right now to look at what you are doing in terms of SEO. Is it working for you, or do you feel that you could improve upon it? If you have been at it for more than 6 months and have barely moved on the SERPs, you might consider hiring an SEO company. You could also have your site audited to see what problems you may be... --- - Published: 2023-05-30 - Modified: 2023-05-30 - URL: https://localseotampa.com/increase-revenue-with-google-ads-tips-202305/ If you are looking to increase your revenue on Google Ads, and get back what you paid into it, look no further than this. With three simple moves, you can do exactly this. And the great thing about this is that they are minute moves, so you do not need to worry about a bunch of hassles. We will show you what you can do for e-commerce PPC, national/regional PPC, local PPC, and local home service PPC. E-commerce PPC By making the three moves, you have the chance to not only lower your expenses but also triple your profit! The first tip is to go to Google Shopping and test your product images. Look at your competition and determine what keywords they are using. Once you have completed this, determine what you can do without changing your image to make your product stand out above your competition. In step two, you want to lower your price. If you are like me, you have a tendency to click on the cheapest item you are looking for. Just by lowering your price, you can as much as double your click-through rate. By simply lowering your price a couple of bucks, you can also get approximately a 50% reduction per click. Add in the fact that you will double your product's visibility and have conversion rates that have the potential to convert up to 25% better. Did you know that if you change the ending digits in your price to a 7 or a 9, you may increase the click-through rate and the number of conversions? Customers are drawn to things that end in odd numbers, especially the number 7. National/Regional PPC The following tactics can be applied to sales training changes that are operating on a national level. First, you will want to think about what keywords your clients are typing into the search bar. Using these in your Google Ads will help you gain twice as many click-throughs. You will also want to be sure to use these same keywords in all landing page headlines. It is also imperative to use your location in both your keywords and on your landing pages. Local PPC A whopping 85% of your Google Ads outcomes will be supported by the keyword choice and the landing page you create. You will need to be sure your landing page contains three elements for your clients. They will be looking for if your company will be able to fulfill their needs while being able to trust your brand. They will also want to know if you cover the region, they reside in. Local Home Service PPC For these kinds of companies, 90% of the execution of your Google Ads will be a result of the ad content and the landing page scheme you are employing. You will want to be sure you are using the exact keywords your visitors are typing in the search bar. This will allow you to acquire twice as many click-throughs. Using the... --- - Published: 2023-05-22 - Modified: 2023-05-22 - URL: https://localseotampa.com/what-are-the-benefits-of-relocating-your-small-business-to-tampa-fl-202305/ Tampa is an amazing place to reside. With more and more individuals moving to this bustling city, proof is in the pudding that it is an amazing place to work and live. This alone is reason enough to relocate your small business to this gorgeous Florida town. With more families and individuals relocating to Tampa, there are more people for small businesses to hire. In 2020, Redfin reported that Tampa was number four for cities with the largest net inflow of residents. So why are so many people, including small businesses, moving to Tampa? Well, for starters, many companies are providing remote work. Who would not want to work from home, then go enjoy the beaches, parks, and everything else the Sunshine State has to offer? Some of the many advantages that Tampa has to offer include: No income taxes are collected in Tampa. This sunny city is one of the cheaper places to live in the southeast, allowing individuals to save money and make their paychecks last longer. The Florida High Tech Corridor, which Tampa is a part of, is a 21-county section located in the central portion of Florida. These counties boasted 285,000 technology jobs in 2019. As well as recent startups, technology corporations have moved or opened up a new small business in the region. Training is a vital component in small business growth. Tampa is home to approximately 80 colleges, universities, and tech institutes, including the University of South Florida. This school has quickly become one of the prime study schools in America. In fact, U. S. News now classifies the college as one of the Top 50 best public universities in the USA. While other locations have had trouble with public utilities, Tampa Electric Company is classified as being exceptionally reliable. It’s additionally amongst the leadership roles in employing the latest state of technology, which includes the first field test of divided intellect-empowered meters and apps to enhance client relationships. Tampa is well known for its healthcare. Tampa General Hospital and St. Joseph’s Hospital provide extensive medical care, and the Johns Hopkins All Children’s Hospital operates across Tampa Bay and St. Petersburg. Jane Castor, the city’s first openly gay mayor, is yet one more indication of the variety of life in this location. The city marked a flawless 100 on LGBTQ fairness by the Human Rights Campaign Foundation. It should be noted that there is a strong Spanish and Italian sway in the city. J. D. Powers designated Tampa International Airport as the second bustling terminal in the U. S. in 2020. TIA offers suitable national and worldwide travel and incorporates every day flights to all significant municipalities in the USA. The rise in population has given a greater aptitude pool in Tampa with a variety of expertise. Tampa has a youthful, smart employee pool of 1. 97 million with an average age of 38. One look at the many small business proprietors in Tampa demonstrates how varied and powerful the trade atmosphere has grown.... --- - Published: 2023-05-15 - Modified: 2023-05-15 - URL: https://localseotampa.com/the-importance-of-local-citations-in-seo-202305/ Using local citations is a well-known component of any modern SEO strategy. Many times, these citations are referred to by SEO services as NAP data. NAP stands for name, address, and phone number. The power of local citations has waned in the last few years, with search algorithms becoming more sophisticated. However, they still play a crucial role in influencing the search results positions. You can build citations either yourself or by using an SEO service. Keep in mind that the citations are necessary for the success of local SEO. There are many indirect advantages of a local citation for SEO as well. Review And Directory Websites Rank High In Google Search Results Some of the areas that you need to take into account for building citations are review sites and directory listings. Usually, these are popular and helpful resources for local consumers. These websites will mostly rank higher in SERPs when any local search has been carried out. This search visibility is beneficial for the local business owner. He or she should consider building a listing and claiming a profile on review platforms and directories. It allows you to develop your presence in SERPs without competing directly with the powerhouses such as TripAdvisor and Yelp. It’s Easier To Find You If you have a local business, it has to be simple to find you online. This leads to greater success. With every citation you develop, you are providing a direct pathway to your business, and those interested in the business can connect with you. Directory listings make it easy to find a specific company when people are searching for a local product or service, such as a barber or a plumber. This is because most consumers go to directories and review sites to find local businesses that meet their needs. If you have all your info easily available in the right places, you will be ahead of the curve. Develop The Link Profile Developing links is a prerequisite for the success of your SEO strategy. However, it takes time. The good part is that local businesses can develop their presence in several places by building citations that will bring visitors back to your website. Many websites allow the creation of do-follow links, including Bing and several other industry-specific websites. There are lists of local citation websites available on the internet for finding newer opportunities. It helps To Establish Prominence The directory websites and other local citation sources many times allow users to review their local business. When you are looking to improve your presence in the local search, this is terrific news. It provides a great opportunity for building a bigger pool of positive mentions across the internet. The more mentions you can get more popular and prominent your business will become. Another secondary advantage is that these reviews are also a significant ranking factor. It means you are getting a double benefit while trying to improve your local visibility. There are many SEO advantages associated with the use... --- - Published: 2023-04-17 - Modified: 2023-04-17 - URL: https://localseotampa.com/trends-to-optimize-for-this-year-202304/ It is crucial that the SEO company you hire stays up to date with the latest SEO trends and adjusts their strategies accordingly. By meeting these standards, they'll help you improve your website's search engine ranking and increase your online visibility. In 2023 here are some of the SEO services you should expect. First-hand Experience on a Topic Authors need to demonstrate expertise, authority, and trustworthiness. They also need to have relevant experience in the topic they are writing about to rank higher on Google's search engine results pages. This update is aimed at improving the user experience by providing high-quality content from experienced creators. Therefore, any SEO company that offers content writing as one of their SEO services needs to pay special attention to this. Audience-Targeted Content It is important to focus on creating content that is both valuable to the target audience and optimized for search engines. This can be achieved by conducting keyword research and incorporating those keywords into high-quality, informative content. When an SEO company is able to offer this SEO service to their customers, they'll improve their chances of ranking well in search results and attracting more traffic to their website. Increased Emphasis on Author Authority Websites with low-quality content or those that rely heavily on auto-generated content may see a decline in their rankings. This is because Google is prioritizing user experience and authentic content. Therefore, it's important that the SEO company you hire focuses on creating high-quality, valuable content that resonates with your target audience. Create Helpful Content That Satisfies a Need Google isn't only looking for relevant and informative content, and it's also looking for content that provides a positive user experience. This shift highlights the importance of user satisfaction in Google's ranking algorithm. Unfortunately, this isn't something that's easily determined. However, as an SEO company, we can assume that they want content that's created by authoritative creators for humans and that this content is relevant to their needs. Therefore, it's important that the SEO company you hire can provide this type of SEO service. A. I. Content AI content has proven to be an efficient and cost-effective way for businesses to create content at scale. As AI technology continues to advance, it is expected that more industries will adopt it as a means of producing high-quality content. Although Google frowns upon creating auto-generated blog posts, these tools can still be used to make things move along the workflow pipeline faster. Changes to CTRs by SERP Positions The importance of ranking in the top positions may be decreasing, and instead, a high click-through rate (CTR) may become more crucial for driving traffic to your website. Therefore, it is essential to find an SEO service provider that focuses on creating compelling meta descriptions and titles that entice users to click on your website's link. Product Page SEO Taking time to optimize product pages with informative content can improve your website's visibility. This will make you more likely to attract potential customers. Additionally, incorporating... --- - Published: 2023-04-10 - Modified: 2023-04-10 - URL: https://localseotampa.com/a-guide-to-the-various-types-of-seo-202304/ The term SEO (Search Engine Optimization) has been a part of the digital marketing world forever now. An SEO company uses this to improve your site's visibility in Google's search results, so you generate what's known as organic (a. k. a. natural) traffic. Other important aspects of digital marketing include social media marketing, email marketing, and pay-per-click advertising, all of which can be used to drive traffic and increase conversions on your website. By utilizing a combination of these strategies, businesses can create a comprehensive digital marketing plan that reaches their target audience and drives business growth. Here we'll discuss some of the various types of SEO that an SEO service may provide for you. Black Hat SEO Black hat SEO refers to unethical SEO practices that violate search engine guidelines and can result in penalties or even getting banned from search engine results. Some examples of black hat SEO include keyword stuffing, cloaking, and buying links. It's important to avoid an SEO company that employs such SEO services, especially if you're looking for long-term success. Negative SEO One type of black hat SEO is known as Negative SEO. The goal of this digital marketing technique is to gain an advantage by lowering your competitors' rankings. Negative SEO can have serious consequences for both the targeted website and the perpetrator, including legal repercussions. Therefore, it is crucial to stay vigilant and monitor your website's SEO regularly to avoid falling victim to negative SEO attacks. It is also important to implement strong security measures to prevent unauthorized access to your website. On Page SEO (a. k. a. , On Site SEO) On-page SEO is a crucial SEO service for website optimization. Some common digital marketing techniques that are used here include optimizing title tags, meta descriptions, header tags, and internal linking. It's important to balance on-page and off-page SEO strategies for a well-rounded approach to improving organic traffic and overall rankings. Off Page SEO (a. k. a, Off Site SEO) Off-page SEO services focus on factors outside the website. These techniques include guest blogging, influencer outreach, and directory listings. The techniques an SEO company offers here will help to establish the website as a trustworthy and authoritative source of information in its industry or niche. They'll also help drive more traffic to your site. Local SEO By hiring an SEO company to implement a strong local SEO strategy, businesses can increase their chances of appearing in Google's "near me" searches and voice searches. This can lead to more foot traffic and phone calls from potential customers in the local area. This type of digital marketing is especially important for businesses that rely on local customers, such as restaurants, salons, and retail stores. Content SEO Content SEO is another important aspect of digital marketing that can help your business improve its online presence. This will then enable it to attract more traffic. Here an SEO company will provide such SEO services as optimizing your website's metadata (e. g. , title tags, meta... --- - Published: 2023-04-03 - Modified: 2023-04-03 - URL: https://localseotampa.com/strategic-seo-advice-for-2023-202304/ Search engines are constantly changing today. This makes many SEO service providers weary of giving advice that’ll still be good a year from now. However, when you look at the numerous updates Google conducts, you’ll discover that they typically only impact a small number of their queries. This is why some of the best advice for any SEO company is to simply keep calm and carry on. With this in mind, here are a few other things you should know. Focus on user intent. Ask any SEO company, and they’ll tell you that this is one of the key aspects of SEO. This has become even more true now that Google’s sophisticated algorithms can understand a query’s intent. So, today instead of targeting specific keywords, you need to focus on creating content that’s relevant to your users’ search queries. In doing so, you need to provide both helpful information and a satisfying experience. Hire an SEO service to create high-quality content for your website. Another thing that an SEO company will tell you is that content was king in the past, and it’s still king today. Now, more than ever before, it’s vital to create content that’s both original and helpful. It needs to be written by people for other people to read. In other words, you shouldn’t be writing for search engines. Earn high-quality links from other websites. This isn’t only one of Google’s most important ranking factors, but it’s also something that a lot of SEO services focus on today. You don’t want to run out and buy links from these sites, though, since Google’s December 2022 focused on link spam. Instead, you need to earn such links by being an authoritative resource in your niche and guest posting on other websites. Watch out for multisearch. In April 2022, an entirely new way of searching was introduced by Google. Known as “multisearch,” you can now use both text and images simultaneously to search for information on the web. This SEO service even lets you refine your search based on color, brand, and other such visual attributes. Any good SEO company will already have an eye on the changes that this will bring about. Be on the lookout for voice search too. While some people may argue that voice search isn’t Google’s future and there’s no need to optimize for it, statistics prove otherwise. It’s believed that by 2024 there’ll be about 8 billion voice assistants being used throughout the world. Therefore, if your business doesn’t take optimizing for voice search seriously, you may be missing out on sales. Build a war room. Instead of building a dashboard to use for your SEO, it’s time for you to build a war room. By doing so, you’ll have everything you need (e. g. , maps of the global market, KPI charts) for making the best decisions possible in regard to the SEO services you need and which SEO company you can trust to provide them for you. The gurus you... --- - Published: 2023-03-27 - Modified: 2023-03-27 - URL: https://localseotampa.com/a-look-at-the-most-popular-search-engines-in-the-world-202303/ SEO optimization is a daily battle in which you strive for even the smallest uptick in your Google traffic. Unfortunately, this leads to a lot of missed opportunities – ones that can result in a lot more traffic and conversions with a lot less work. One such example is those search engines that you may not think of. Microsoft Bing Microsoft replaced MSN Search with Bing in 2009. Initially, it only had 8% of the search engine market share, but by the time it made a deal with both Yahoo and AOL, that rose to 26%. They’ve been working hard, especially in the advertising arena, to catch up with Google. Here they’ve added numerous features to Microsoft Ads. Although Bing doesn’t have the same market share as Google, it’s still quite respectable throughout the United States and the U. K. One of the issues people have is that Bing’s organic algorithms aren’t nearly as sophisticated as Google’s. This gap makes Bing easier to understand, predict, and do SEO optimization for, which is great since there are fewer SEO optimization gurus doing so. Therefore, you’ll get a better return on investment, but you’ll also get far fewer conversions. Baidu Founded in 2000, Baidu is China’s dominant search engine. It has about 70% of the market share here, whereas Google only has about 4%. In many ways, Baidu is like Google (e. g. , making huge investments in AI, deploying self-driving cars, and expanding core offerings to mimic Google), though. They power 3 billion searches per day, but outside of China, Baidu has very little influence. If you choose to do any optimization for this search engine, you need to remember that you’re catering to one market. This is a market that’s very different from any other in regards to its customs, verbiage, and visuals – something that SEO optimization experts warn Google Translate won’t help you with. Therefore, you’ll need someone from China to help you with this search engine. Some businesses find it worthwhile, though, because Baidu’s organic algorithm and paid systems are more simplistic than Google's. Yandex Yandex (“Yet Another iNDEXer”) s rooted in a project that two Russian developers started in 1990 to help classify patents for Arkadia. They bought a domain and launched this search engine to the public in 1997, but it wasn’t until 2011 that they went public on the New York stock exchange. When they did so, they were listed directly behind Google. Today they power 42% of all Russian searches. While there’s less traffic here than on Google, you’ll also have less competition. This is great when you also consider the fact that the algorithms are less sophisticated, making them easier to assess and optimize for. All this may sound great, but you should also know that due to certain elements (e. g. , a higher weighting on geolocation), Yandex is difficult for outsiders to do well on. Obviously, you can get around this by using their paid system. When you compare it... --- - Published: 2023-03-20 - Modified: 2023-03-20 - URL: https://localseotampa.com/how-to-avoid-duplicate-content-202303/ Content that’s an exact copy of SEO content that’s found elsewhere is considered “duplicate content. ” In other words, you can’t just swap out a few words and hope that your page isn’t deemed duplicate content and thus have your site be negatively impacted. Instead, you must implement various methods and technical changes to prevent or minimize the impact. Why’s it so important to avoid duplicate content? An SEO company will tell you that when your SEO content is found in the exact same format on other pages online (whether on your site or another website) you’ll have problems with Google. Most of these issues are unexpected and caused by confusing prioritization issues. They may include: Google shows the wrong version of the page in its SERPs (search engine results pages). Important pages performing quite poorly. Problems getting a page indexed at all. Decreases or fluctuations in your core website metrics (e. g. , rank position, E-A-T criteria, overall traffic). What methods can be used by an SEO company to prevent duplicate content? Many different methods and strategies exist to help you prevent the duplication of your SEO content. These are things that your SEO company should be doing on your behalf to ensure your protection. They include: Taxonomy is where you should start. You’ll want to create a topic cluster to help you create a thoughtful strategy that can’t be easily duplicated. Canonical tags are something that an SEO company inserts into your website’s HTML to tell Google who the real owner of the SEO content is. Two types of canonical tags exist. The first point to a page tells the search engine who the original owner is. The second version is known as self-referencing canonical tags because they tell the search engines that you’re the original owner of that content. Parameter handling tells search engines how to effectively crawl your website. Unfortunately, when handled incorrectly, their usage will frequently result in duplicate content. Therefore, you’ll want to be very careful here. There are several parts of structural URLs that can cause duplication because of how they’re perceived by search engines. This may result in fluctuations in core website metrics (e. g. , ranking, traffic, E-A-T criteria). Ask any SEO company, and they’ll tell you that these commonly occur with www. and non-www. Versions of pages, HTTP and HTTPS, and pages that have a slash at the end and those that don’t. Redirects are a very useful tool for eliminating duplication of content. When a page is duplicated from somewhere else, it can be redirected so that it feeds back to the page’s main version. This is a great option for pages that get a lot of traffic or link value and have been duplicated from another page. However, it’s important to remember that you should always redirect to the higher-performing page with a 301 redirect. What if someone duplicates your SEO content without your permission? You should always be using self-referencing canonical tags to indicate that you’re the... --- - Published: 2023-03-13 - Modified: 2023-03-13 - URL: https://localseotampa.com/understanding-the-difference-between-seo-and-sem-202303/ You’ve probably heard your SEO company talking about SEO (search engine optimization) and SEM (search engine marketing), but what are they? Aren’t they one and the same? This is a question that many people have and one which is worth taking a deeper look at. What’s the difference between SEM and SEO? Both of these are ways to market your website in search engines. Therefore, you can consider both to be SEM. However, the main difference between these two terms is that SEO’s focus is on getting traffic for your website from organic search, whereas SEM utilizes both organic and paid search. While this is the simple answer that an SEO company will give to this question, there’s actually much more involved here. What is SEO? SEO is the process of trying to rank your website in search engines so that you can get organic traffic to your website. There are four main steps involved here: Keyword research: This is where you look for keywords to use in your marketing. These are the words that people use when they’re looking for something in search engines. On-page SEO: This is where you create content around your keywords so that visitors can find you. One of the best examples of this is creating a blog. Off-page SEO: This is where you work with other websites to build up your own authority and trust. For instance, you’ll want to get backlinks because in doing so, not only will you get more traffic, but the other website will be stating that they “endorse” you. The best way to do this is through guest posting on other sites’ blogs. Technical SEO: This is used to ensure that the search engines can find, crawl, and index your website. Any SEO company will tell you that your website is unlikely to rank if the search engine’s bot can’t do all three of these things. What is SEM? SEM is the process by which you drive traffic from search engines to your website. This is something that can be done through both organic and paid results. This is where PPC marketing comes in. PPC (pay-per-click) marketing is where you pay popular platforms, such as Google, to send you web traffic. Your SEO company will help you with the four steps that are involved here, which include: Keyword research: In the same way that you’d conduct keyword research for SEO, you must do the same thing for PPC marketing. Setting your bid: This is where you’ll need to take a close look at your marketing budget to determine how much you want to pay each time someone clicks on your link. Audience targeting: You’ll want to know who your ideal customer is. This is something that your SEO company can help you with since you’ll need to come up with some precise demographics here to ensure that your money isn’t being wasted by targeting the wrong people. Ad creation: You’ll need a compelling ad that’s relevant to what the... --- - Published: 2023-03-06 - Modified: 2023-03-06 - URL: https://localseotampa.com/copywriting-tips-to-help-you-in-serps-202303/ Writing is challenging. What makes it even more difficult is when you want to rank high in Google’s search engine results pages (SERPs). Successful SEO copywriting requires you to think about what your audience wants and how search engines work while writing. How an SEO Company Defines SEO Copywriting Ask any SEO company, and they’ll tell you that this type of copywriting has to do with creating content that ranks in the SERPs for the keywords you’ve chosen. Whenever you’re successful at this, your content will start ranking for more keywords. Why SEO Copywriting Matters for Ranking Google understands what users are looking for and what your content is about by utilizing what’s known as natural language processing (NLP). This is something that’s grown more advanced over the years. With this advancement in search engines, copywriting has also evolved. Today, it's not as much about what quick tricks you can use as it’s about creating content that’s both informative and valuable. As any SEO company will tell you, Google is still a robot. Therefore, search engine copywriters need to consider how the technology works so that they can leverage this knowledge while writing their content. This means that while the best content is always written with the reader in mind, there are some strategic choices that can be made to help Google’s robots have a better understanding of the content so that it can be properly ranked. Tips for SEO Copywriting Now that you understand what SEO copywriting is and why it’s important to your website, it’s time to get engaged in practicing it. There are quite a few tips that an SEO company will recommend you keep in mind as you do this. They include: Before you start writing, look at which keywords are achievable. Don’t go for keywords that have a higher search volume since they’re extremely competitive. Instead, look for relevant keywords whose difficulty score is less than or equal to your site’s Domain Authority (DA). You’re likelier to rank faster and get more click-throughs with these keywords. Any SEO company will tell you that you need to write for search intent. This determines the type of content that you should create (e. g. , commercial, navigational, transactional, informational). For instance, with transactional content, Google expects you to be promoting a product or service to users who are ready to buy something, whereas informational queries are more resource-driven (e. g. , blogs, top-10 lists, and how-to articles). Make sure you’re writing for passage ranking. This is an update that Google put into place in 2021, where they’re now indexing specific pieces of content. So, when someone clicks on a SERP result, they’re taken to the exact part of the web page that answers their question. This is great for websites because it gives them numerous opportunities to rank for multiple queries if you use your structure, questions, and headlines strategically. Make sure you revise and update your content accordingly (e. g. , new information, better keywords, links... --- - Published: 2023-02-27 - Modified: 2023-02-27 - URL: https://localseotampa.com/how-ai-impacts-seo-202302/ Marketers have been doing a lot of speculating about how they believe that search engines that use artificial intelligence will produce more answers than links. This fear has led them to also believe that there will be less traffic shared amongst millions of websites. While this concern regarding AI SEO is likely overblown, ask any SEO company, and they’ll tell you that this is something that should be acknowledged. As a business, a good SEO company will tell you that you shouldn’t panic when it comes to AI SEO. There’s no way that artificial intelligence can destroy organic search traffic. However, they’ll also acknowledge that it’s hard to ignore just how popular ChatGPT is. Therefore, as a business, you do need to plan for the possible outcomes that artificial intelligence may bring about. Artificial Intelligence Search Reduces Links There are many tools (e. g. , Google’s Bard, Bing’s ChatGPT, and Baidu’s Wenxin Yiyan) that are focusing on natural language responses today. So, when a human asks one of these tools a question, AI will attempt to answer it in a paragraph, not simply provide them with a link. Many people will argue that this is both desirable and logical. Google clearly understands this. They offer answers to a lot of questions in their featured snippets section, which is found at the top of many SERPs. One example of this is if you tell Google to “define artificial intelligence” and it finds that the top result comes directly from a dictionary, Google will give you a direct answer instead of giving you a link. This is something that Google is doing now without even adding AI chat tools. It’s also an example that they used when they shared their Bard chat AI announcement. In certain respects, AI’s response is similar to what you’re already receiving with voice search. For instance, both depend on websites to gather responses. In this way, AI SEO isn’t putting an end to organic search traffic. It’s simply changing the way that an SEO company optimizes your website for it. Introducing Answer Engine Optimization (AEO) AEO’s goal is to improve your website’s ranking on search platforms that are answer focused. This includes virtual assistants, voice, and now AI Chat. Ask any SEO company, and they’ll tell you that this type of SEO has existed for years already. It’s something that many businesses are already doing: They’re identifying their visitor’s questions and answering them in a way that an artificial intelligence-driven national language processor would understand. One example that an SEO company recently gave occurs when ChatGPT is having a conversation with a user. Many people are excited about this because they feel they’ll get better results. However, you’ll need to optimize for it by focusing on natural language questions instead of keywords. If you look at it this way, you’re simply changing what you focus on. AI SEO Delivers Better Results While you may still be concerned about AI SEO, many people believe that it’ll dramatically increase... --- - Published: 2023-02-20 - Modified: 2023-02-20 - URL: https://localseotampa.com/how-to-improve-your-web-design-202302/ Within the first five seconds that someone lands on your website, they’ll want to know what your business is about and how to easily find what they’re looking for. Having this information readily available for your visitors will enable you to have a low bounce rate, which means you’ll do better when it comes time to rank for local SEO. If your web design isn’t lending itself to accomplishing these things for you, here are some tips to help you steer it in the right direction. Make sure you know what you want your website to do for you. Your first step is to map out your customer journey from the moment someone arrives at your site to the moment that they become a customer. Consider what pages you want them to see, what content you want them to review, and what offers will convert them into customers. This information will help you create a web design that nurtures your leads throughout the sales funnel. You also need to remember that bounce rate factors into your local SEO and where your web design lands you in the SERPs (search engine results pages). Remove any distractions from your customers’ journey. There are some elements of your web design that are bound to detract from your site’s value and message (e. g. , complicated animation, lengthy content, “stock” photos). Remember, your audience only has an attention span of 8 minutes. This is the amount of time you must get your message across to them and convert them into paying customers. Don’t overlook mobile optimization’s importance in your local SEO efforts. Local SEO is vital to your website, especially if you own a small business. Therefore, you need to pay attention to what the search engines find important. One of the factors that they use in ranking you in the SERPs is the mobile optimization of your web design. Today, 80% of those who are using the internet today are doing so on their smartphones. In fact, Google has discovered that 61% of users won’t return to your website if they have difficulty reaching it while on their smartphone. Of this percentage, 40% will visit your competition’s website instead. This is a lot of traffic for you to be missing out on simply because you don’t have a responsive design for your website. Once you get customers through your local SEO, you’ll need a strong call-to-action (CTA). Use a strong CTA to guide your website visitors to where you want them to go so you can nurture them to conversion. Most internet visitors are lazy, so you’ll need to make this process easy for them. Do this by pointing them in the right direction and putting what you want them to see directly in front of them. In other words, you should be placing your CTA strategically throughout your website (e. g. , in the top right corner of your navigation bar, below an area that requires some type of action, at the... --- - Published: 2023-02-13 - Modified: 2023-02-13 - URL: https://localseotampa.com/how-to-stop-chatgpt-from-using-your-websites-content-202302/ Recently, there’s been a lot of talk about how to easily opt your SEO content out of being used to train language models (LLMs) like ChatGPT. While it can be done, it isn’t straightforward, nor is it proven to work. How AIs Learn from Your SEO Content Experts train LLMs with data originating from multiple sources (e. g. , crawled websites, Wikipedia, government court records, emails, and books). These are open-source datasets that are frequently used for training Ais. There are also some websites that give away large datasets full of different types of information. Amazon and Google are just a few of these companies that offer such a portal. According to Wikipedia, there are at least 28 other portals. These portals contain datasets that are obtained from Common Crawl (filtered), WebText2, Books, and Wikipedia. Of these, both Common Crawl and WebText2 are based on crawling the Internet. Therefore, they’re the ones that you’ll want to pay the most attention to. What WebText2 Is Reddit has created this private OpenAI dataset. Their idea is to use their trustworthy URLs to provide high-quality content for the datasets. In this way, you can think of WebText2 as an extended version of the original WebText dataset, which was developed by OpenAI. Whereas WebText2 has 19 billion tokens, the original dataset only contained around 15 billion tokens. This is why today’s WebText is being used to train GPT-2 instead of using OpenAI. What Common Crawl Is The Common Crawl dataset is one of the most commonly used datasets. The SEO content here was created by a non-profit organization that goes by the name “Common Crawl” (a. k. a. CCBot). Their bot crawls the whole Internet, downloading data from organizations that wish to use it. The bot can also get rid of spammy sites from its dataset. Introducing CCBot Since CCBot (CCBot/2. 0) obeys the robots. txt protocol, you can block it from scraping your site. Doing so will prevent your data from being used to create another dataset so that your SEO content isn’t used in training this ChatGPT. Unfortunately, this is something that must be done prior to your site being crawled because otherwise, it’s probably already been included in the dataset. This doesn’t mean you shouldn’t still add this text because doing so allows you to opt-out from being scanned further when CCBot updates its dataset. Earlier, it was mentioned that this process is neither straightforward nor guaranteed to work. Here is a prime example: CCBot also obeys the nofollow robots meta tag directives. How to Block ChatGPT from Using Your Website With search engines, you can choose not to have your website crawled. While this is also possible with Common Crawl, you can’t remove your website’s content from any dataset that already exists. Additionally, you can’t opt out of being crawled by research scientists. Things to Consider Before Blocking ChatGPT There are many companies that are using these datasets to filter and categorize URLs. They hope to use them to create... --- - Published: 2023-02-06 - Modified: 2023-02-06 - URL: https://localseotampa.com/how-to-optimize-your-law-firm-websites-navigation-202302/ It’s somewhat tricky to set up your website’s navigation. Nevertheless, it plays a vital role in your user's experience and your legal SEO (search engine optimization). Unfortunately, these two don’t always agree with each other, but if you work with an SEO company, you’ll be able to achieve a good balance here. What are the different types of navigation menus that can be used? There are numerous designs available. Your SEO company will be able to recommend one that aligns best with your style and branding. These include: Horizontal – running across the top of the website, which is very user-friendly. Dropdown – listing numerous pages under a horizontal menu which is great when you have a variety of subtopics. Hamburger – three horizontal lines that can be clicked on to reveal various pages to navigate. Sidebar – when all your pages live inside of a side panel. What are some of the tips to remember when setting up a site’s navigation? Once your SEO company helps you decide on the right type of menu, they’re likely to have some tips to help you achieve good law firm SEO results with this menu. Some of the tips that an SEO company may suggest include: Make sure you don’t use generic terms (e. g. , products, services) in your law firm’s SEO. For instance, instead of using something like “legal services,” opt for something more specific like “divorce attorney” or “criminal defense. ” Include a search bar on your site so your users can quickly and easily find exactly what they’re looking for. Limit the number of links on your homepage. An SEO company will tell you that this is the most important page on your website. The more links you have here, the more diluted your law firm SEO will become, thus lowering the chances of your other pages ranking well. Therefore, you should only have seven links on your front page at most. Pay attention to the order you put your links in. Research shows that people will remember things at the beginning and end of their list while forgetting what’s in the middle. Therefore, an SEO company will tell you to put the most important links in these areas. Whenever possible, you should consolidate your web pages. You should aim to consolidate all your similar pages into one comprehensive page whenever possible. This will help with your law firm’s SEO because your pages won’t be so diluted. In other words, a single page with detailed and comprehensive information will rank better than a few different pages containing sparse information. Beyond the search engines, this consolidation will also help your site’s users because it’ll be easier for them to find all the information they need without searching through multiple pages. Use a sticky menu so that your visitors don’t have to scroll back to the top to click on another page. By setting up your menu so that it stays put when your visitors scroll down it, you’re improving... --- - Published: 2023-01-30 - Modified: 2023-01-30 - URL: https://localseotampa.com/a-look-at-newsjacking-202301/ Most social media users spend around 2. 5 hours per day using this media. Therefore, newsjacking has become a hot marketing strategy for brands today. With it, your band can be in the center of the conversation as long as it’s done correctly. For help creating a successful strategy, you’ll want to hire an SEO company to do it for you, but first, here are some things that you should know. What is newsjacking? Newsjacking involves using a viral news story as a marketing strategy for your brand. An SEO company may suggest that a major company adopt this strategy as a means of expanding its brand’s reach. In doing so, a brand becomes attached to an existing story. They don’t become the story themselves, but they benefit from their brand trending without much effort. Several of the ways that an SEO company may suggest you newsjack a story include: Advertising. Writing blog articles. Social media campaigns. Hosting events. Sponsorships. Fundraising. Partnering with other brands. What are the benefits of newsjacking? As you may be able to tell, an SEO company will probably recommend this marketing strategy to you at some point. There are some very good reasons for this, including: It requires very little effort to capitalize on a news story. You can greatly expand your brand’s reach. You’ll create a lot of social media engagement. It’ll give your brand’s loyalty a boost. What are the drawbacks of newsjacking? Unfortunately, there’s truth in the old saying, “not all publicity is good publicity. ” Some of these include: It could harm your brand’s reputation. Without the correct timing, you won’t be able to leverage a story’s benefits. Your marketing strategy may appeal to the wrong audience. How can you engage in newsjacking? If you and your SEO company decide that your brand should employ this marketing strategy, there are a few ways in which you can do so. Of course, the first thing you must do is choose the right news story. You can use tools like Google Trends, SEM Rush, or SE Ranking to find a trending subtopic in your niche. Another option is to search for trending hashtags on social media. Once you have your news story, you’ll need to put a unique brand spin on it. Make sure that it’s relevant to your brand and customers so that you don’t appear inauthentic. All this needs to be done quickly, though, which is why you should always have a marketing persona in mind. When you’re sure you have everything right now, it’s time to deploy this marketing strategy with the help of your SEO company. As always, your goal here is to get your brand in front of as many people as possible. There are a couple of ways to do this, such as: Add hashtags to a viral story so that your brand can reach a larger audience. Share your ad creatives across all your social media platforms. Additionally, share your ad creatives with your email newsletter... --- - Published: 2023-01-23 - Modified: 2023-01-23 - URL: https://localseotampa.com/reduce-customer-acquisition-costs-through-seo-202301/ With a solid digital marketing strategy, you’ll be able to attract a lot of organic traffic to your website. Once there, you’ll need to implement the right things to convert this traffic into customers. All of these are things that an SEO company can do for you and your website. However, you need to understand that this will take time because you’re competing with thousands of other businesses. What does an SEO company say that a successful digital marketing strategy looks like? With successful digital marketing, you’ll start to acquire many new customers without spending a lot of money that you don’t have in your budget. There are two main things that your strategy should include: Passive SEO: You’ll need to follow Google’s instructions if you want this to work. Some of the things they tell you to do are create a good site map, meta descriptions, and page titles. Google will then use these things to compile data about your website to list in their SERPs (search engine results pages). Active SEO: Here’s where the ongoing work comes in and when you should hire an SEO company. To remain relevant to Google and continue helping your customers, you’ll need to do a great job of fulfilling the need behind your customers’ search queries. Doing so will enable you to rank higher in the SERPs. Unfortunately, the reason that this part of your digital marketing strategy takes work is that it’ll change with buyer behavior, the news, market trends, and how your competition acts. What type of work do you need an SEO company to do for you? Your brand won’t benefit as much from passive SEO as it will from active SEO. Therefore, you must be active. This means a few different things: Learn what matters to your customers: To find this information, an SEO company will suggest that you conduct interviews, surveys, and market research. They’ll also encourage you to read reviews and testimonials that are left on your competitor’s websites. All of this will enable you to start thinking like your customer as you do your keyword research. Finding keywords that speak to your customers’ frustrations, problems, and pain points will make you more relevant to them and move you up in the SERPs. Become an authority in the things that your customers find important: It isn’t enough to simply write about your niche; you need to cover all the tangible issues that your customers face. You want to be the one to provide anyone with any questions or the answers they’re seeking. However, you can’t just write some dry material and post it online. You need to also give advice. As your customers start taking notice, authoritative websites and press entities will start to link to your website, which will help give your website even more authority which will result in more traffic and money. Create, share, and distribute the content that your customers find important: It takes 4 – 6 months before Google will recognize... --- - Published: 2023-01-16 - Modified: 2023-01-16 - URL: https://localseotampa.com/solutions-to-some-local-seo-challenges-faced-by-top-enterprises-today-202301/ Many companies find that local SEO is challenging because they first need to have a national SEO strategy, then properly set up their Google Business Profile, and finally learn how Google handles priority search queries in different markets. This opens an infinite number of challenges – some of which are more common than others. Here’s a look at some of the most common ones. Knowing When to Prioritize National vs. Local SEO It’s challenging to know which of these to prioritize because you don’t always know if your top target keywords have local intent, but you need to do so. Understanding Google’s mentality here enables you to develop your keyword strategy. For this, you’ll need to look at the local search intent to see what’s featured. To identify search intent, you’ll need to analyze current SERP outcomes across different geos, consistency, and the SERP for a map element. Make sure you also look for geo-specific pages, even checking titles and URLs for this information. Having a Single Source of Truth for Location Data While this isn’t a problem for businesses that only have a single location, those that have multiple locations oftentimes struggle here. It’s important to have a single source of truth for all your location data, though, as this is something that Google will look for. Optimizing Store Locators If you choose to outsource your store locators to third-party vendors, there are a few things you’ll want to watch out for. One of the main ones has to do with how the content is built. You’ll want to be sure to include relevant location page content (e. g. , topics relative to the location) to improve your local SEO performance. Doing so will enable Google to see that your page really is relevant for that category. Google Business Profile (GBP) Optimization and Management This isn’t something that should be challenging for you if you think of it as a yellow-page listing for your business locations. Unfortunately, there are a million ways it can go wrong. Some of these include: Creating duplicate listings makes it difficult to rank for the main keyword you’re targeting. This difference can be as much as 15 positions. Monitoring your Google Business Page listings is essential. You can’t just build them and forget about them because they’re in a constant state of flux as users add photos and leave reviews. It’s also important to understand that Google will overwrite your data if it trusts information from another source more than it trusts you. Additionally, you must remember that not every change can be seen on your dashboard. Scale your Google Business Page posts by creating and attaching short announcements to them. This is an inexpensive way for you to generate high-converting traffic for your website. You can include text, photos, and videos in these posts. Make sure you produce content for each of your locations. Each of them must be promoted as its own entity. The best way to handle this is to create... --- - Published: 2023-01-03 - Modified: 2023-01-03 - URL: https://localseotampa.com/reverse-engineering-googles-ai-202301/ Search Engine Optimization (SEO) has to do with getting your website to rank as high as possible for a specific term. This multi-faceted process involves both on-page and off-page factors (e. g. , generating a link-building strategy, optimizing page loading speed, and reverse engineering Google’s AI). Since Google doesn't share its algorithm with anyone, we must dive into what's known as computational thank you (a. k. a. deep learning) to understand how to work our way to the top of Google’s SERPs. What is the deep mind? In 2010 the deep mind was launched based on a new AI algorithm known as reinforcement learning. By 2013, it could beat humans at Atari games Because of how it was able to mimic the human brain in learning from training and repetition. In 2014 Google acquired access to this technology. By 2017, A new model was released that didn't require any human training or labeling of data. This model is known as AlphaGo. While all of this was happening, the search engine optimization world was hyper-focused on Google's backbone: PageRank. This is because, in 1995, Larry Page and Sergey Brin started collaborating on a project nicknamed “BackRub. ” Their goal was to build a search engine that used backlink data to rank web pages by importance. Hence a whole new world of search engine optimization was born. What is deep learning? This is the most common type of machine learning used today. In fact, it's so common that it's impossible for Google not to use it. Deep learning is significantly influenced by the deep mind. Essentially, it's a form of machine learning architecture with many hidden layers. Its deepest layer contains the most sophisticated patterns it's learned. You can combine a fully connected network with other machine learning functions. In doing so you'll be able to create a variety of deep learning architectures. As complex as this may sound, you may find yourself wondering what this has to do with search engine optimization. How does Google use deep learning? Google’s spiders (a. k. a. bots) follow hyperlinks which are like neurons in how they connect websites together. Google started using this in the early days of search engine optimization and still uses it today. Once Google finds a web page, it uses a variety of AI to help it analyze and prioritize the information it’s found. This is done based on internal metrics and very little human help. Unfortunately, people who attend search engine optimization conferences find themselves becoming frustrated by Google’s engineers. This is because the engineers can't properly articulate how Google works. In fact, it's quite common for them to repeatedly give the same answer. They're told to focus on building valuable content. While this answer contains important information, it's far from being comprehensive. So why do Google’s experts fail to be helpful with their answers? It's because these executives can't properly answer the question. All they know is that deep learning operates based on input and output, but they... --- - Published: 2022-12-27 - Modified: 2022-12-27 - URL: https://localseotampa.com/must-haves-for-your-seo-marketing-strategy-202212/ Every year at this time, we find ourselves wondering what our SEO marketing strategy for next year will look like. So, what are we expecting to see next year? 2023 will be the year of the customer. the brands that will succeed will be those that know, respect, and connect with their customers. What trends will we see in 2023’s SEO marketing strategy? There are three main trends that you can expect to see throughout the year. It is vital to ensure that each of them has an important place in your SEO marketing strategy. Content will remain king. Your content matters. Every page of your website must be focused on your customer. They want information, and they're willing to be loyal to those brands that can answer their questions and solve their problems. This means that you should be using your blog to educate, inform your customers of solid facts, and connect with your customers in a relatable, friendly way. You must focus on providing your customer with a great experience. Take time to get to know and understand your customers and how they use the Internet. If your customers are well informed and educated, you want to provide them with case studies and content it goes beyond giving them the basic facts. On the other hand, customers who are new to your niche will be searching for information that will quickly and clearly answer their questions. Giving both customers a good user experience will help you to get to the top of Google’s SERPs. There will be great growth in AI and machine learning. The key to creating a smart, strong, responsive marketing strategy lies in using predictive analytics and natural language processing to deliver personalized content. To gain insight into who your target audience is, you'll want to use AI machine learning tools. With these tools, you'll learn whom to target, how to target them, and what they want and need. In short, AI machine learning tools will help you turn your traffic into sales. How will these trends influence your SEO marketing strategy? Throughout 2023 you'll need to be there for your customers. By giving them the support and information, they’re searching for, and you'll build brand loyalty and trust. This doesn't mean that you should forget about or even overlook the SEO essentials. Instead, here's what you need to remember as you build your SEO marketing strategy: Make your E-A-T (expertise, authoritativeness, and trustworthiness) obvious to Google By ensuring that every piece of content you create reinforces it. Customers use voice search a lot, so you need to think about how they will ask a question and write your content to fit that question (e. g. , short sentences, simple language, no jargon). Google seeks to provide people with all the information they need regarding a topic. Therefore, you must move beyond the basics and become the go-to resource in your industry. People believe the first organic search result they see. Typically, this is a... --- - Published: 2022-12-21 - Modified: 2024-09-13 - URL: https://localseotampa.com/social-media-as-2023s-new-google-202212/ For a brand to be successful in 2023, it’ll need a good, solid social media marketing strategy. This is because more people are searching for things there than ever before. With Google’s new Short Video Result Type, you can use your social platforms to give your organic traffic a boost. Why should your SEO marketing plan include optimizing for social media? A growing number of people are using these platforms as search engines. This shouldn't come as a surprise since over half of the world's population spends at least two hours on these social media platforms each day. With the growing amount of time that people are spending on these platforms, it only makes sense to use them to bring more traffic to your website. How do you optimize for these platforms? When you're putting together an SEO marketing strategy, it's important to look at each social media platform differently since each of them has its own algorithm that needs to be optimized. You can't expect to optimize for one platform and perform well on all of them. However, there are a few things you should always pay attention to (e. g. , your keyword strategy and search intent). With this in mind, here's what you need to know for a few of the platforms in specific. How do you optimize for Facebook? With over 2 billion searches a day, this is the traffic you can't afford to avoid. Here are a few tips to help you make the most of it: Add keywords from your business category and description to your profile. Use keywords in your content’s captions. Choose images of videos that are reflective of your keyword. Whenever possible, opt for video content since it performs better. How do you optimize for Instagram? This social media platform is great for people who are looking for new products and services. To get your business seen by this audience, you’ll need to: Make sure to include your keywords in your name line, bio, captain, hashtags, and alt text. Use a combination of 30 popular and niche hashtags that are relevant to your post. How do you optimize for YouTube? YouTube is another one of the world's most popular search engines - second only to Google. Since you’ll want to make sure that your website is seen here: Add keywords as close to the beginning of your title as possible. In your description that goes above the fold, make sure to use your primary keyword. Use your secondary keywords and a call to action in the description that goes beneath the fold. Include between 5 - 8 keywords in your tags. Use three hashtags that are focused on your keywords. Make sure that your video file and your YouTube video title share the same file name. Use keywords in your audio. Enable closed captioning and auto-generate transcripts. Include an ad category. How do you find enough time to do all this SEO marketing and still run your business? With so much... --- - Published: 2022-12-12 - Modified: 2022-12-12 - URL: https://localseotampa.com/important-search-optimization-tips-202212/ Google got its official start 24 years ago, in 1998. Although a lot has changed over the years, one thing remains the same: If you focus on the basics of website optimization, you can be quite successful. Of course, today's basics are quite different from what they were in 1998. Today there were several things that you need to focus on to be successful. Before investing your time and energy into search engine optimization, check out search intent. As machine learning, AI, in deep learning go continually evolving, they’ll carry an increasing amount of importance with Google. This is because Google's goal is to understand a search query’s context so that it can provide its users with the best results. This is something you need to remember as you look at your competitors’ website optimization and prepare to do your own. You need to understand that content marketing is a vital part of search engine optimization. It's projected that people will consume 97 zettabytes of data this year alone. While you probably can't wrap your mind around this number, what you can wrap your mind around is the fact that it's going to be challenging to break through all this clutter. Fortunately, there are some things you can do to give your search engine optimization a boost here. One of the most important is creating a resource center on your website and making the most use of it possible. Having people link to your resource center is another important part of website optimization. Link building continues to be one of the most important parts of search engine optimization. Of course, Google is now much more adept at identifying and devaluing spammy links. This is one of the reasons why you'll want to create great content for your resource center - content people will want to link back to. Make sure you always document and test everything you do as part of your search engine optimization strategy. Unfortunately, studies have shown that many times website optimization has led to fewer clicks. This is why you want to document every part of your testing in such a way that you can reliably replicate anything that works. Of course, you'll want to run this test for long enough to confirm that your changes in website optimization are actually working. During this time, you should also pay attention to any changes your competition makes, as this may also influence your outcome. This documentation could be as simple as using a spreadsheet. Don't get so technical that you overlook user experience (UX). You need to know who your users are and what their needs, values, abilities, and limitations are in light of your business goals and objectives. Some of the things that, of fact, UX include usefulness, usability, desirability, sustainability, credibility, and value. The best way to measure these things and create a better experience for your users is with A/B testing. With this testing, you can compare two different elements on your website and... --- - Published: 2022-12-06 - Modified: 2022-12-06 - URL: https://localseotampa.com/how-to-create-an-seo-strategy-with-a-small-budget-202212/ Everywhere you look, you see that big brands have a winning SEO strategy. This is something that you can have too. Even if your brand has a small budget, it can still be successful with search engine optimization. The key here is to learn how to prioritize. Identify your budget’s limitations. As a small business, there are many things that you may be short of. These may include: · A lack of time that can be dedicated to search engine optimization. · You may not have access to all the tools that you think you need. · There aren’t a lot of experts available to help you. · Many of these things can be bought for the right price – money that you don’t have. Once you’ve identified these things, you’ll be in a better position to prioritize your needs. This will also help you focus. Determine where your strengths lie. Although you may feel your budget is limiting, you’re bound to have some strengths. Once you identify these things, make sure that you always include them in your SEO strategy. For instance, if your brand is well known in your industry are a local area, capitalize on this by building backlinks or getting more reviews. You may also be able to exchange work with other small businesses -a designer could trade their skills with someone who is good at search engine optimization. Spend some time learning from your competition. One of the best ways to save time and money is to look at what you come pet patient is successful. For instance, you may want to see where they’re getting their backlinks from or why their content is outranking yours. You don’t want to copy these things, but you can use them to learn more about your own website and why it may not be aligned with what you know about search engine algorithms. Create healthy expectations for your SEO strategy. The key to a very successful search engine optimization strategy is to create goals that are both realistic and achievable. To do this, you’ll need to get a baseline of where your website already ranks. From here, you can use a predictive model to estimate your organic growth and determine which parts of your SEO strategy to focus on in order to make this happen. Make sure you start off small. Look at your budget and determine where you want to focus your efforts so that you can achieve the most growth. Choose one or two pages on your site to focus on. This will allow you to make more progress with your limited budget than if you were to try to stretch it across your entire website. Always know what results you want to achieve before trying to achieve them. While you may be tempted to look for the quickest way to optimize your site to receive the most traffic, you’re better off spending your money on converting the traffic you’re already receiving. After all, you may... --- - Published: 2022-11-28 - Modified: 2022-11-28 - URL: https://localseotampa.com/social-marketing-tips-for-financial-brands-202211/ Most people who invest online start by collecting information before making their investments. This is how they find new brands, services, and products. Therefore, as a company, it doesn’t matter if you use social marketing or search engine optimization both work well to attract new customers to help sustain your brand’s growth. With this in mind, here are some ways that you can improve your marketing to reach more people. Be careful when choosing your platform. When engaging in social marketing, it’s important to ensure that your ad gets to the right people because otherwise, your efforts won’t generate any tangible value, and all your hard work will be wasted. This is why it’s so important to take your time to choose a social platform so that you know where your target customers are and take your brand there. For instance, if you want to reach out to married millennial females, you’ll want to head over to Pinterest. However, if you want to reach out to Gen Z, you should use Instagram, Snapchat, or TikTok. Besides learning which program to use, you also need to figure out what type of content to post on that social marketing platform. For instance, people may be looking for how-to videos on TikTok or looking for new brands on Instagram. It’s important to know these things so that you don’t waste your time creating the wrong content for the wrong platform. Stick to your brand when engaging in social marketing. Although people don’t trust businesses, they do trust brands. This is why you’ll want to stick with your brand when you’re creating and maintaining your social marketing platforms. After all, nobody recognizes ads that don’t align with the typical branding you do for your business. It isn’t about having your brand recognized, but it’s about increasing your revenue by as much as 33%. It’ll also help you with your search engine optimization. Now that you know that branding can impact your bottom line, you’ll want to make sure you do some research. Besides knowing where to post and when to post, you’ll also want to identify your brand’s personality, color, and tone. Once you’ve done so, you’ll want to remain consistent with your social marketing so that your brand stands out in a crowded atmosphere. This is important because customer attention is a limited resource. Before engaging in search engine optimization, make sure you do some in-depth research regarding your audience. Most financial service brands are concerned about reaching the right audience. However, before you can expect search engine optimization to work for you, it’s vital for you to accurately determine what your audience persona (e. g. , age, gender, geographic information) is. This information will help guide all of your decisions regarding search engine optimization. Now that you understand the importance of creating a solid customer persona, you’ll want to take a moment to identify your target audience’s age, location, interests, struggles, and gender before heading into search engine optimization. Much of this... --- - Published: 2022-11-21 - Modified: 2022-11-21 - URL: https://localseotampa.com/creative-ways-to-market-your-small-business-202211/ Big companies understand that their success depends on investing a lot of money in marketing so they can get the attention of prospective clients. Unfortunately, small businesses, especially the ones that are just getting started, also know this truth but don’t have a lot of money to invest in small business digital marketing. On the flip side, fortunately, there are still some things that they can do to help their SEO and marketing efforts. Leverage social media platforms as part of your small business digital marketing strategy. Outside of SEO, the best type of free small business digital marketing is social media. There’s no fee to create information about your business and its products or services. You can also share information about who you are and what type of knowledge and experience you have in your industry. Another great feature of social media is that you can freely connect with others and create a community for your business. It’s just a matter of thoughtfully engaging. Create YouTube Videos to answer FAQs. Spend some time thinking about what types of questions your visitors are searching for when they go on Google. Now take some time to record a video for each of these questions on your mobile phone. Simply repeat the question and then provide a two or three-minute answer. Once you’ve created this video, you can upload it to your YouTube channel. Give the video the same title as your question, and make your video description the same as the answer you gave in your video. This will get you views from YouTube and Google since it embeds video directly into its search results. Therefore you’re also helping your SEO here. Get a verified Google Business Profile as part of your SEO strategy. When you have a verified Google Business Profile, you have one of the most powerful online tools available. Although these profiles have been rebranded numerous times, there are still numerous features (descriptions, posts, photos, labels) that you can use for free. Maintain a consistent blog. Another important thing to include in your small business digital marketing is a blog. With this free resource, you can easily create a lot of shareable content that shows that your business is the authoritative voice to turn to for anything in your industry. At the same time, you’ll also be able to improve your website’s organic SEO. Although weekly blogging takes some time, when you can carefully select your topics and keywords, you’ll give your SEO an added boost. Your posts also give you new content that you can share on your social media platforms. Take advantage of popular trends as part of your small business's digital marketing. Make sure that your small business digital marketing also takes advantage of the latest social media crazes. There’s always something new going on that you can effectively use to create more engagement with your potential customers and those who are already following you. When you take advantage of these popular trends in the... --- - Published: 2022-11-14 - Modified: 2022-11-14 - URL: https://localseotampa.com/why-social-media-is-vital-to-your-seo-success-202211/ There are many great benefits to using social media for your business, one of which is that it helps you with your other digital marketing efforts. For instance, while it isn’t a ranking factor for your lawyer SEO, its benefits do feed into it. Therefore you need to invest in both of these. This combination will help your content perform better. When you don’t share your content on social media, you miss out on reaching a large audience. You’ll want to make sure you share all of your business’ content here, so it doesn’t just sit static on your site. You want as many people as possible to visit and engage with your website’s content because this increases your number of positive user signals, which benefits your lawyer SEO. While this is an indirect impact, it’s vital nonetheless. There are great opportunities available for your business to gain backlinks. The more people who see your content, the more likely that someone will link to it. Remember, backlinks are a major part of lawyer SEO. These show the search engines that other people see your website and its content as valuable, which increases its likelihood of getting ranked higher. None of this will happen if people don’t see your content which is why you need to share it on social media even if you don’t have a lot of followers. Social profiles can rank for search terms. You don’t want to miss out on any opportunity to rank in the search engines, so it’s essential to consider how your social profiles rank. This is another opportunity to show people what your business offers since they’re already searching for your brand. Although the majority of those who search for your brand want to visit your website, some will also want to see your social platforms. These give a different view of your business and provide more information for those who are interested. An active and engaging social media profile can also help those who are undecided about committing to retaining your service. You can bring more traffic to your website. The main goal of your lawyer SEO is to make you more visible, so more visitors come to your website. However, there are other ways to get traffic than increasing your website’s rank. When you’re active on social media, you’ll also bring more traffic to your website. When you stop to consider how many people use these platforms today, you’ll see just how likely it is that your target audience is there somewhere. These people may have never discovered your services via lawyer SEO. This is especially true if you’re just getting started because it can take months for SEO to start working. Even if you’re not just now getting started, you may still be struggling to bring visitors to your website. You can also give your website traffic a real boost in this way. You’ll create trust by building good social profiles. Another reason why it’s important to invest in lawyer... --- - Published: 2022-11-07 - Modified: 2022-11-07 - URL: https://localseotampa.com/why-your-website-needs-responsive-web-design-202211/ Websites play an essential part in our everyday lives. We interact with them in a variety of ways throughout each day. More often than not, this is something we’re doing on our phones. Today about 62% of all website traffic comes from these mobile devices. Therefore, it’s in the best interest of those who engage in digital marketing to ensure that their web design is mobile device friendly (a. k. a. , responsive design). Introducing Responsive Design Responsive design is a set of web design practices that are centered around making a website adapt quickly and easily to any size or resolution of a screen. Digital marketing professionals use this design philosophy to create websites that work on both PC and mobile devices. It saves them the time and effort they’d otherwise need to put into creating two versions of the same website - one for PC and one for mobile. Of course, this is only one of the numerous advantages of using this web design; here are a few of the others. It improves your search engine optimization (SEO). It’s not only your users who hate slowpokes; Google does too. They’ll actively hunt down and flag any slow websites which prevent you from getting that coveted number-one position. Therefore you’ll want to do anything possible to increase the speed of your web design. Google does this as part of its digital marketing strategy because they care about the user experience on its browser since they don’t want to lose traffic. It gives you a greater ROI for your social marketing. To get the most out of your social media marketing, you’ll need to utilize responsive design for your website since most people use their phones to browse social media. Around 99% of some 4. 5 million people who use social media do so on their phones. Therefore if your business has a social media presence, your website should have a responsive web design because many people will follow threads from their social media accounts to your website. It offers better link-building opportunities. Another important part of your digital marketing is link-building. This serves as the backbone of modern SEO. So you need to spend a lot of time and put a lot of resources towards securing authoritative backlinks for your website. You can make the entire link-building process much easier and a lot less strenuous and time-consuming by utilizing responsive design tactics. This is important because the more backlinks you have, the higher you’ll score on the SERPs. Of course, this takes some effort and great consistency. It enhances your local search rankings. One part of your digital marketing campaign that you probably don’t spend a lot of time thinking about is your local search rankings. Nevertheless, this is important to Google because when someone enters a query, they prioritize local results for that query. Google is able to do this because devices are geotagged, allowing Google to identify which part of the world people are located in and... --- - Published: 2022-10-31 - Modified: 2022-10-31 - URL: https://localseotampa.com/defining-mobile-web-design-202210/ One of the most important things you can do is create a good user experience for your customers. This not only has to do with your products and services, but it also has to do with your web design. With this in mind, here are some principles that’ll help you create a great mobile design. Create a solid hierarchy of information Mobile users want a web design that’s goal oriented. When they come to your site, they want to quickly find what they need simply by scanning your site. This means that you need to: Be selective about what information you display, providing only that will allow them to complete their task. Place your key information and call-to-action buttons front and center. Use whitespace and visual aids to separate navigation from content. Make sure your page is laid out simply Treat your users’ attention as a precious resource. Therefore your web design should be simple, especially since this works best on small screens. To achieve this, you’ll want to: Use one-column layouts. While multicolumn designs work great on desktops when it comes to mobile, multiple columns add a lot of noise that makes it difficult for your visitors to understand the information you’re trying to share with them. Never use a horizontal scroll because it fails the Google Mobile-Friendly Test. Declutter your layout, so your mobile users don’t become overwhelmed with a lot of information being presented to them all at once. Not only is this confusing, but it also makes it difficult for them to find what they need. Take a minimalistic approach to create a clean layout. Use succinct copy without a lot of decorative elements so your users can enjoy a highly-focused mobile experience. Remember that each image you use in your web design should bring value to your visitors. Use large touch targets to ensure that your text is readable Readability has to do with how easily someone can read and understand the written text on your site. This plays a vital role in web design because you use a lot of text to communicate with your visitors. Here are the properties you should use in your design: For the typeface, you should use either Helvetica or Roboto because they scale well and look great on any screen size. Use 16 pixels font size. When it comes to color contrast, you should strive for WCAG 2. 0 level AA so that your text is accessible to all of your visitors. Make sure that your buttons are large enough (7 - 10mm) to be tapped by someone’s finger when they’re on mobile. This makes it more comfortable for your visitors to interact with your website. Minimize the effort it takes your users to input data on your website Filling out forms isn’t very exciting, which is why you need to design forms that don’t take your visitors a lot of time to fill out. When you’re designing a form, here are a few things you should keep... --- - Published: 2022-10-24 - Modified: 2022-10-24 - URL: https://localseotampa.com/how-to-be-successful-with-law-firm-seo-202210/ A smart and effective method for law firm SEO is creating content. This digital marketing strategy allows you to reach more potential clients online. It’s also beneficial in more ways than merely social media likes and website traffic. This is because, on various platforms, it’ll take on various forms. Of course, you’ll need to know how to create a great strategy, so here are a few tips to help you get started. To start, you need to know how law firm SEO works There are a lot of marketers who oversimplify the digital marketing strategy as “create, publish, share. ” Unfortunately, it isn’t quite this simple. You have to “Create the right content for the right audience at the right time. ” There are a few steps that go into making this happen. They include: Research your target audience to find out how they search for answers to their questions and problems. Create compelling content (e. g. , blog articles, videos, podcasts) to drive traffic to your site that you can turn into leads. Promote your content across as many channels as possible. Add strong calls-to-action (CTAs) to each piece of content you create so you can get visitors to contact you. Use analytics tools to analyze and measure your results, so you know what your ROI is. Now it’s time to start putting your digital marketing strategy together Once you understand law firm SEO, you’re ready to create your digital marketing strategy. Here are a few tactics you should try: While you may think you should be targeting anyone who has a legal issue, in reality, this is too vague of an idea of whom your law firm serves. This will help you create content that resonates with them. Take time to do keyword research for your law firm’s SEO. This will tell you exactly what terms people are entering into Google to find law firms like yours. You’ll want to use keyword research tools not only to find your keywords but also to see what keywords your competitors are using and find backlink opportunities. Take a look at your competitors’ organic search positions and content strategies to see how your content efforts measure up. You can do this by using SEO tools, checking out their blog, reviewing their webpages, and paying attention to their lead magnets. While you don’t want to copy these things, you can use them to spur new ideas for your digital marketing. Take some time to optimize your service landing pages. These are important in funneling content into your website that will then convert into leads. This is why you need to pay close attention to optimizing your landing pages. To get organic traffic to these pages, you’ll need to use law firm SEO. You also need to ensure that each of these landing pages not only appeals to your target audience but also tells them about the perks they’ll get from working with your firm. Make sure your content aligns with your brand... --- - Published: 2022-10-17 - Modified: 2022-10-17 - URL: https://localseotampa.com/qualities-to-look-for-in-an-seo-agency-for-your-lawfirm-202210/ There are a lot of SEO agencies that take advantage of companies that aren’t familiar with SEO. Law SEO has seen its fair share of these deceitful agencies as well. While these firms are inexpensive, they fail to deliver on their promise of offering significant results. Fortunately, there are some ways you can tell the difference. Here are the essential qualities to look for in a firm before partnering with them. Is this an SEO agency or one that’s also focused on website design? A true SEO agency isn’t the same as a website developer. Website developers typically aren’t experienced in most of the nuances of law SEO. You’ll find that those who truly understand SEO can answer any questions you ask them regarding SEO. They’ll also have testimonials and analytics data to show you from their previous clients. Are they effective communicators? It doesn’t matter how much money you pay an SEO agency if all they give you are ambiguous charts and reports that you don’t understand. When you don’t understand what’s going on, your SEO performance won’t improve. Instead, a credible SEO partner will understand that open communication is a vital part of the process. Therefore they’ll maintain open communication with you, host frequent meetings with you, and visually walk you through the SEO experience so that you can see what steps they’re taking to increase your online presence. Will they set up any type of tracking? The first thing that a credible law SEO agency will do is help you set some realistic goals and a way of tracking them. For instance, if your firm is receiving 100 phone calls per month before partnering with an agency, that number should increase within 6 months, or the SEO strategy will need to be adjusted. With proper tracking tools like this in place, you’ll be able to see whether your website’s content is generating traffic that converts into business. Do they put a content strategy in place? The main way of driving traffic to your website is by creating content. Without it, SEO is limited. You don’t just need content, though. You also need to keep it updated and add more frequently. This is why part of an effective law SEO strategy will contain a content schedule. This is something that your SEO specialist should be responsible for. Do they have a strategy for link building? While content is important, you also need to have a link-building approach in place. This will provide you with another competitive edge in your field. A good SEO agency won’t just build links, but it’ll also help you with things like content publishing, outreach, and other link-building strategies that’ll help improve your SEO. Are they taking time to educate their clients? When you’re working with an honest SEO partner, they’ll actively educate you regarding SEO activity. However, you’ll need to make an effort to learn about SEO too. Being knowledgeable means that you’re better equipped to hold the SEO agency you work with... --- - Published: 2022-10-10 - Modified: 2022-10-10 - URL: https://localseotampa.com/tips-for-great-seo-content-writing-202210/ Regardless of what type of website you’re creating, it needs digital marketing. Part of this effort means creating content so that the search engines understand what your website is about. Unfortunately, not all writing is equal. You need to find a balance between engaging your shoppers and providing SEO content. Although this probably sounds quite challenging, there are some tips that’ll help make this easier for you to do. Your first step is to create an outline. Your high school English teacher was right when they taught you to start all of your writing with an outline. Research shows that doing so will improve your writing. So when you create your outline, make sure to include all of the thoughts that you want to include in your article. While you don’t need these to be in order right now, you do need them to be written down so that you can turn them into great SEO content. Once you have your outline, you’ll need to conduct some keyword research. Now that you know what you want to include in your article, you need to consider digital marketing. As you conduct keyword research, you’ll pick up some new ideas too. You can narrow this down by considering what questions your audience is seeking answers for. As you familiarize yourself with your niche and the language that’s spoken there, these ideas for SEO content will start coming more naturally to you. When you have all of this information, take some time to see what your competitors are doing with it. Take a look at what your competition’s digital marketing efforts look like. Although you probably won’t find an idea that hasn’t been used before, you may find a way to put a different spin on it. This will help make your SEO content stand out, especially if you’re providing a lot of value to your audience - something that you can do simply by giving them what they’re looking for. All of these things can be learned from keyword research, which is why it’s so important. As you can see, it’s interwoven throughout your entire writing process. Now it’s time to start writing. Don’t let all your hard work and research go to waste. You need to use it to create great SEO content for your digital marketing endeavors. Here are a few tips to help you do just that. Remember, simple is best. Although you may be tempted to use highly educated language, you should only do so when your brand’s voice demands it. When you use it at other times while creating SEO content, people will go elsewhere to find the information they need. So make sure that you’re using clear, descriptive words. Of course, you’ll be tempted to enjoy using your higher level of language skills; visitors don’t want to think too hard about what you’re telling them. With all the competition you have, it’s easy for your visitors to go elsewhere to find the same information, products, and... --- - Published: 2022-10-03 - Modified: 2023-10-26 - URL: https://localseotampa.com/does-local-seo-require-directory-submissions-202210/ The main goal of local SEO is to establish your business’ visibility in Google’s top three organic search results and on the Local Map Pack itself. There are many factors at work here to determine where you’ll be listed. Some of these include local presence, relevance, and authority. One way of doing so is through directory submissions. Before you start making these submissions, there are a few things you need to know. Local Presence And Consistency For your business to rank well with local SEO, you’ll need to prove that it exists in or provides services to that area. You can use your business’ website and its Google Business Profile (GBP) as proof. Your Business Website Your website should include your physical address. Make sure to tag this with local business schema so that it’s easier for Google to index and also does better with local SEO. It’s also important to incorporate geographic details in your title and heading tags. Additionally, you may wish to include a Google map for further validation. Your Google Business Profile Your GBP will reinforce the information and focus of your website and also help with local SEO. Your name, address, and phone number (NAP) must match what’s on your website. When choosing your service areas and categories, make sure they’re consistent and within close proximity of your location. Local Relevance To establish local relevance, you must ensure that both you and your content appear in the correct directories under the appropriate categories. There are three types of local directories that you may want to submit your listings to. These include: “Global” directories (e. g. , Yelp, Yellow Pages) are those that offer local listings and reviews in almost every location throughout the world. Usually, these listings are free unless you want to use their advanced features. Paid listings require that you pay a fee to be listed in their directory. To determine if you should spend money here, you’ll want to conduct a search engines results page (SERP) test. Locally specific directories (e. g. , directories offered by local Service Organizations / Chambers of Commerce) should only be considered if they can prove their value. The SERP Test The SERP test requires you to do some research regarding the primary keywords you want to be found for and then ask the directory if they’re able to provide you with stats regarding the organic traffic your paid listing will receive. Be wary of any directories that can’t provide you with such stats. Pay attention to any directory that outperforms your GBP or website for keywords you want to target. These directories represent an opportunity for you to be found via the directory itself and also to gain authority by being listed there. Although the SERP test requires time, it’s worthwhile to find those directories that pass this test and get your website listed on them. Of course, this will only pay off for you if the directory is visible and has relative local authority. Local... --- - Published: 2022-09-26 - Modified: 2022-09-26 - URL: https://localseotampa.com/how-to-optimize-seo-for-voice-search-202209/ Throughout the past decade, we’ve frequently heard that the future of online search lies with voice search, and now it’s finally here. Today, 66. 3 million American households own a smart speaker, and 71% of these owners say they prefer to use them instead of typing out their queries. Experts believe this number will continue to grow. So, how do you optimize your SEO (search engine optimization) so that you can keep up with this trend? Find and Use Conversational Keywords When you optimize your SEO, you want to avoid short and vague keywords. Opt for mid- and long-tail keywords instead because the more specific they are, the more likely you’ll get a customer. Additionally, you’ll want to use full phrases and questions (e. g. , who, what, why, where, when, how). You can find these in Google’s autocomplete and “People Also Ask” features, forums (e. g. , Reddit), and websites. Build An FAQ Section Having an FAQ page on your site is great for your SEO, especially with voice search, whose essence is “questions” and “answers. ” Keep your answers quick yet detailed here. Go Multilingual When you optimize your SEO correctly, you’ll attract a diverse pool of visitors who speak a variety of languages. Therefore it’s essential to prepare content they can find and use. With voice search, you need to make sure that your content translation’s quality is very accurate so that you sound like a trusted, authoritative source. Claim Your Google Business Profile Approximately half of those who search by voice is looking for business information because it’s user-friendly. Therefore you can’t overlook optimizing your Google Business Profile. It’s easy and free. All you need to do is fill out all the information you can provide and then wait for it to be approved. Go Mobile-Friendly Approximately 20% of all mobile queries are made by voice. These users won’t stick around if your site isn’t well-optimized for mobile. Since you don’t want this to happen, you must create a responsive design without intrusive pop-ups. Make sure that it loads quickly and is easy to read too. Improve on Your Domain Authority Voice search chooses the top search result for the spoken query. Therefore you must optimize your SEO so that you not only appear on the first page of Google but you’re as close to number one as possible. To do this, you’ll need to work on all aspects of your SEO (e. g. , local search, backlinks, user experience, technical issues). Get Featured Snippets For Your Site Remember, voice search chooses the top search result. This includes Position 0. Research shows that 40. 7% of voice search results come from these featured snippets. Your FAQ page will do most of the work here for you since short, concise answers to users’ questions are preferred. You also want to make sure that you write at a 9th-grade level instead of using academic language. Use Schema Markup Another important way to optimize your SEO is by using... --- - Published: 2022-09-19 - Modified: 2022-09-20 - URL: https://localseotampa.com/how-to-conduct-an-ambitious-analysis-for-local-seo-202209/ There’s a lot of noise surrounding your local SEO strategy. Not only will you hear about the nuances of specific websites, but your to-do list can become quickly flooded with tasks that aren’t relative to the big picture. However, none of this will even matter if you ignore your competitors. How to Conduct an Ambitious Analysis for Local SEO Strategy There are some important things that a competitive analysis will take into consideration three main factors. It’s important to know what each of these is and understand their importance. Compare Proximity Your competition may rank higher simply because they’re located closer to the location that’s being searched for. To see if this matters, look at the top result’s location in comparison to yours. If you and your competitors are Service Area Businesses (SABs), you can’t check the distance between their address and the city center, but you should note the distance between your business and the city center, especially if you’re struggling to grow your local rankings. You may notice that this is happening because you’re located too far away from your set location to be able to rank there, so you’ll need to change your targeted area. While working on your local SEO strategy, you may wish to conduct a more thorough analysis of proximity. This type of analysis should be done whenever you look at distance, on-page strategy, and GBP, but you still are unable to determine why your competition is ranking so well. With this type of audit, you’ll gain a deeper understanding of all the factors that impact proximity-based rankings within your area. Assess Google Business Profile (GBP) Optimization Your local SEO strategy is vital because everyone wants to be within the top three positions of Google’s Local Pack. This is something that your competition will pay a lot of attention to because it appears at the very top of Google’s search results pages (SERPs). When you look at this, there are some important ranking factors that you’ll want to take into consideration. These include the business’ name, the primary category that it’s listed under, and the number and type of reviews it has that are visible on its profile. If you want to view any additional GBP categories, you’ll need to buy a tool to do so. You may wish to consider doing so because while you can see the main ranking factors on your competitor’s GBP, you’ll also want to see how much they’ve invested in the other features as well. When you discover that your competitors are ranking mainly because of their reviews and location, you’ll need to adjust some of your GBP categories so that you can improve your Local Pack rankings. However, if your competition has fleshed out all the details of their GBP and is posting every week you should know that it may take a lot of effort to outrank them. Ultimately, the GBP part of your local SEO strategy is meant to update your users by giving them... --- - Published: 2022-09-12 - Modified: 2022-09-12 - URL: https://localseotampa.com/googles-updates-to-improve-low-quality-and-unoriginal-content-202209/ Recently Google announced that they’re rolling out new search updates. These are expected to occur over a few weeks. Their goal is to make it easier for Google search users to find high-quality search results by reducing how much low-quality content that’s seemingly ranking high within the search results pages (SERPs). Google says that its main target is what’s known as “SEO-first” content - content that’s created mainly for ranking on search engines instead of for people who are reading it. What to Expect From Google Search Updates According to the tests that Google has recently run, this update will improve search results that users are given when they’re searching for certain types of content (e. g. , educational materials, arts, entertainment, shopping, tech-related). Google says that, for example, when its users conduct a Google search for new movies, they’re currently encountering articles that have aggregated reviews from other sites without adding any new information. Google understands that this isn’t very helpful for anyone who wants to find some new information about the movie. Once the update is made, you’ll start seeing more results that contain unique information in them. Therefore, it’s likely that you’ll be reading something that you haven’t encountered in the other search results. With the new update to Google search, the number of low-quality results will be removed, making room for those websites that aren’t creating content that’s meant to game the system. Google expects that this will allow its users to start seeing more useful content. While these initial changes to Google search will be beneficial, Google is planning to continue to refine its system and build on these improvements over time. All of this is being made possible by Google’s AI model, the “Multitask Unified Model. ” Why Google is Launching These New Improvements Now Google recently acknowledged that TikTok is cutting into its search product. Recently, Prabhakar Raghavan, Senior vice president of Google’s Knowledge & Information organization, acknowledged that younger users are more often using apps (e. g. , Instagram, TikTok) instead of Google Search or Maps for discovery purposes. He noted that some studies show that 40% of young people use these apps when searching for things like restaurants instead of using Google search. Now Google is implementing this new update to their search results. This seems to be something that TikTok is already ready to capitalize on. Currently, they’re testing a new feature that enhances the search functions of their short-form video app. Therefore, it makes a lot of sense for Google to start working on improving itself. Google seemingly wants to use these ranking improvements to regain users’ trust in their ability to deliver relevant results that are of high quality. What Else Google is Up To Besides announcing ranking improvements for its search results, Google also announced that they’re going to launch an update regarding its reviews section. The goal here is to make it easier to find original, high-quality reviews. This is something that Google started working on... --- - Published: 2022-09-06 - Modified: 2022-09-06 - URL: https://localseotampa.com/understanding-your-websites-priorities-202209/ When you first design a website, you’re eager to get started. You want to have the best, fastest, most efficient website that earns as much money as soon as possible. Unfortunately, if you’re like most entrepreneurs, this isn’t possible. Since your budget and resources are limited, you’re faced with some hard choices. Understanding the Importance of Website Traffic and Your Conversion Rate Traffic is the number of people who visit your website. There are a few ways in which to get website traffic (e. g. , social media, organic search, other websites), but ultimately you want as much traffic as possible so that as many people as possible see that you design a website. On the other hand, your conversion rate refers to the action people take (e. g. , watching a short explainer video or completing a form) while on your website. These actions will hopefully result in revenue eventually. Both of these are important. When you don’t have traffic, your conversion rate is meaningless. When you don’t have conversions, your traffic is meaningless. Why You Should Start by Optimizing Your Website Traffic The first thing you want to do after you design a website is work on getting more website traffic, as your conversion rate will follow. Even if you have a low conversion rate initially, it’ll rise as you bring in more traffic which is why it won’t matter if it’s stagnant temporarily. Making a Case for Reputation Management Your conversion rate and revenue generation are vital. However, if you care about the future of your business, your reputation should be an even bigger priority. Website traffic isn’t just about having people buy your brand. It's also about making them more familiar with it while also improving your brand’s reputation with those who aren’t your customers yet. This is why it can be valuable to build your traffic before you worry about your conversion rate. It Takes Time to Grow Traffic Traffic grows slowly and requires a lot of effort and money to get it. Even when you invest in it for weeks at a time, you may still need to wait to see results. This is why most people want to start building traffic as soon as possible. This ensures that they aren’t affected by delays and can start reaping its results sooner. Why It's Easier to Improve Conversions when You Have More Traffic Once you design a website and start having traffic flowing through it, you’ll have more data available to measure and analyze. This allows you to gain a better understanding of people’s behavioral patterns when they arrive at your website. With this understanding, it’s easier to optimize for conversions. Why People Optimize Their Conversion Rate First You’ll hear that traffic is meaningless when you don’t have any conversions. They believe that if you can’t get any conversions, you need to fix this issue before doing anything else. However, when compared to the cost and time value it takes to get more website traffic,... --- - Published: 2022-08-22 - Modified: 2022-08-22 - URL: https://localseotampa.com/unmentioned-reasons-you-dont-get-online-visitors-202208/ It never feels good when you don’t get enough web clients. You may start to feel as though everything you care about and you’re working for is for nothing. There also becomes a sense of urgency when it comes to generating revenue. When this happens, you may want to look at more subtle factors that influence your online success. Lack of Confidence To attract new customers, you need to be confident in the services you’re selling. When web clients aren’t sure that you can help them, they are unlikely to want to pay you money for your service. Therefore, it’s up to you to make them feel comfortable with their purchase. So, when you talk to them, make sure you’re confident because even a small change in voice inflection can lead them astray. People are Busy Your web clients have a lot going on. Therefore you should cherish any time they put towards visiting your website or conversing with you. After all, they prioritize their tasks based on what they believe is the most important, so when they don’t prioritize you, they’ll fall out of your sales funnel. This is why you need to catch new customers whenever you get the opportunity to do so (e. g. , chatbots, quick phone calls). Take advantage of the limited time you have available. You’re Approaching the Wrong People It’s vital to know who your target web clients are because even if you make it into thousands of people’s inboxes if they aren’t your targeted audience, they won’t be your new customers either. You want to reach those whose problems you can solve and make sure they’re also the ones with the buying power. After all, you’ve spent a lot of time crafting your emails, so it doesn’t make sense to go after the wrong people. Website Design Flaws Today’s web clients expect to see a clean website design. It doesn’t matter how great your product is; if you have an ugly website, it’ll deter most people because new customers associate your website with your product’s quality. This doesn’t mean you need to hire a designer to build a perfect site for you. However, you do need to have a clean site. Many website management platforms can help you with this. Stiff Competition Even when you do things well, if you’re up against the stiff competition, it’s incredibly challenging to win new customers. This is why you need to understand the competitive landscape you’re in. If someone else is offering the same product or service as you at half the price, it’ll be difficult for you to sell your product unless you find a way to differentiate yourself for web clients. If you can’t find these things yourself, don’t be afraid to look at your competitors for inspiration. Of course, you don’t want to copy what they’re doing, but you can pick up some tricks to help you stand out from your competition. A Poor Sales Process Your sales process is vital. Without... --- - Published: 2022-08-15 - Modified: 2022-08-15 - URL: https://localseotampa.com/how-to-choose-the-right-crm-software-for-your-small-business-202208/ Today’s customers expect more from your business than they did in the past. They’re comparing you to the best customer service they’ve ever received. As a small business owner, you may be both flattered and terrified at the same time since you can’t have all the bells and whistles that a big business can offer. This is especially true if you want to be mindful of your budget. Fortunately, there are some tools you can use to offer great customer service and cultivate meaningful relationships with your customers. One such tool is customer relationship management software (CRM software). This software allows you to capture and track leads throughout the entire sales funnel so you can deliver positive customer experiences. Establish CRM Goals and Objectives When you set out to find CRM software for your small business, you should look for something that’ll solve your existing operational issues and help you better serve your customers. This is why you’ll want to create CRM goals that are both measurable and achievable before you start shopping for software. The best way to create these goals and objectives is to review your annual business performance reports so you can find what pain points you want your new CRM to address. You should also ask your users for feedback to prevent user adoption frustrations. Determine what Features and Functionalities are Necessary Unfortunately, choosing the right CRM software for your small business can be a long, drawn-out process, especially if you have a tight budget and limited resources. You can’t afford to spend money on software that might not even work for you. This is why you need to list the features you would want from a CRM before you start shopping. Some of the top features you may be interested in include sales automation, help desk ticketing, third-party software integration, email marketing automation, and contact management. You don’t need a solution that’s packed full of features just as long as it can handle your business workflows. Such systems typically come with a steep learning curve that can set you back even further. This is why it’s important to know what you need before you start shopping. Decide on CRM Deployment Another important part of choosing the right CRM software is determining the proper deployment process. Not taking time to make this consideration is one of the main reasons why CRM adoption fails. There are a few different ways to deploy this software (e. g. , through the cloud, on-premise). Your choice depends on your organizational requirements, but remember that your requirements may change in such a way that you may need the other type of deployment later. Therefore you’ll want something flexible that can grow with your small business operations. One of the best ways of choosing this software is to look at your sales process and who will be using it. This will give you a clear idea of what type of deployment your small business needs so that you can become more efficient... --- - Published: 2022-08-08 - Modified: 2022-08-08 - URL: https://localseotampa.com/what-bankruptcy-lawyers-should-know-about-seo-202208/ Building a search engine optimization (SEO) campaign as a bankruptcy attorney involves a lot of work. Numerous things go into SEO (e. g. , blog posts, landing pages, link building). All of these things can add up fast. Then when you try to keep up with the ever-changing nature of everything, it can become messy. However, if you take the time to understand SEO, you’ll find that it isn’t as difficult as you might think. There are simply numerous factors you must account for. Your Google My Business (GMB) Account One of the first things you should do as a bankruptcy attorney is create a free GMB account because it’s vital for local SEO. Doing so gives you control over how Google displays your website’s information. However, you need to follow Google’s guidelines so that you don’t trigger Google penalties. Optimize Your Content Your next step when working with bankruptcy attorney SEO is to build content that answers your searcher’s questions. This is vital since your audience is looking for answers to specific questions. Spend Time Doing Keyword Research This is how you’ll find the topics that your audience is searching for. There are tools available to help you identify these things. Once you’ve found them, you’ll want to create blog posts and specific service or location pages for them. Build Your E-A-T As a bankruptcy attorney, your website is creating Your Money or Your Life (YMYL) content. To do well with this content, you must demonstrate a high level of E-A-T (expertise, authority, trustworthiness). This plays a significant role in ranking well as it measures the quality of your website. Although you only have a certain amount of control over E-A-T, it’s important to do the best you can here. This means including your credentials on your site (e. g. , awards, cases handled) alongside past client testimonials for social proof. You should also make sure that your site is encrypted and secured with an SSL certificate. These things help put users at ease. A Word About Client Reviews You’ll want to ensure that you have good client reviews. If you don’t, you’ll want to reach out to your clients to see what you can do to better serve them. Social proof is vital here because it shows how trustworthy you are. While you can manage your reviews with GMB, you should also find other review sites that your clients frequent and answer any negative reviews that are there as well. It doesn’t hurt to respond to positive reviews too. Doing so shows that you pay attention to your clients, thus demonstrating approachability. This is a small part of what’s known as “reputation management. ” It’ll also help improve your local SEO efforts because regardless of how well you rank if nobody trusts you as a bankruptcy attorney, you won’t generate any leads. Obtain Backlinks It’s vital to build and manage local citations. These are backlinks you get from the various online directories (e. g. , Yelp, FindLaw). These... --- - Published: 2022-08-01 - Modified: 2022-08-01 - URL: https://localseotampa.com/click-fraud-practices-to-be-aware-of-202208/ Competition in business is typically healthy, but there are other times when it’s neither healthy nor fair. One such case is competitor pay-per-click (PPC) click fraud. Unfortunately, this is a growing trend, especially in high-value and competitive industries. It happens when a rival business clicks on your paid ads with the goal of depleting your PPC ad budget. How Various Sectors are Affected by Pay Per Click Click Fraud Unfortunately, click fraud is at an all-time high and still growing. It’s worse in some industries than it is in others. Nevertheless, it’s important to recognize how your competition may try to sabotage you, especially if you’re in one of the following sectors. On-Demand Repair Specialists These industries (e. g. , pest control specialists, locksmiths, HVAC, plumbers) are amongst the hardest hit by PPC click fraud. Their ads are clicked around 10 times each day without any accompanying call for service. Some competitors will even go so far as to drive around (usually during the peak hours of 10 AM-noon) looking for tradesmen and then clicking on their pay-per-click ads numerous times. This can result in $500 of ad spend per day, sometimes more depending on the cost of keywords. For instance, there are times when it’ll cost $50 per click, which means that a specialist’s budget may be depleted in just 10 clicks. Such losses really add up fast. Ecommerce and Gambling These are two of the other hardest hit industries when it comes to PPC fraud. Typically the cost of their keywords isn’t as high (around 10 cents) as what on-demand repair specialists pay; therefore, bots are used to commit the “crime” here. Cybercriminals program automated browsers to do specific tasks (e. g. , to cause ad impressions to load by hitting web pages, then, once loaded, having humans click on them). Unfortunately, such tactics cause a great expense for businesses - usually over $3. 8 billion per year. White-Collar Businesses Whether you’re an attorney working for a law firm or a realtor working for a real estate firm, you’re also a target of pay-per-click click fraud. This is especially true if there’s been news about you landing a major real estate listing or a big-ticket client. Your competition will demonstrate their sharp elbows by sabotaging your ads. While the rate of fraud was already high in this industry before COVID hit, the rates have risen even higher following the pandemic. This has had a major impact on many firms. Many PPC managers have discovered substantial fraudulent activities that would have resulted in significant financial losses and poor campaign performance if they hadn’t been caught in time. It isn’t uncommon for realtors who are seeking a high-priced commission to engage in such practices. Typically this number has risen substantially (around 44%) today. This was caused by the fierce competition for low numbers of listing opportunities that COVID brought about. All you have to do is look at the real estate market, and you’ll find that there aren’t many homes... --- - Published: 2022-07-25 - Modified: 2022-08-16 - URL: https://localseotampa.com/the-difference-between-seo-ppc-202207/ Two of the most important acronyms in online marketing today are PPC (pay per click) and SEO (search engine optimization). When you want to boost your brand’s visibility, you may be looking at these to discover which is better for your marketing budget when it comes to getting your business noticed online. The Difference Between SEO and PPC Simply put, SEO has to do with optimizing your website, so it ranks better in the search engine results (SERPs). On the other hand, pay-per-click marketing is a type of marketing that uses the paid options of your chosen advertising platform (e. g. , Google, Amazon, Facebook, Bing). Typically, when you use PPC marketing, you’re paying to see your ad near the top of the SERPs. While well-optimized content may also be featured near the top, it’ll always be placed beneath the paid content. It’s important to know how to use both of these tools effectively in your marketing efforts today. Both SEO and PPC have distinct advantages and disadvantages. For instance, one of the main advantages of search engine optimization is that, in theory, it’s free. All you need to do is create informative, well-written content that does a good job of using your target keywords that your target audience will want to read. A Closer Look at SEO When you go to a search engine and either type in what you want to find or use voice search to do so, you’ll usually find what you need on the very first page. This is because the website owner has used a combination of clever strategy and content creation to successfully have their content listed on the front page. Some of the things that are at work here include search terms (a. k. a. , keywords) and properly optimizing your content once you’ve spent time doing research to find these keywords. This is vital because you don’t want to target keywords that nobody is searching for. Besides creating helpful content that’s packed full of useful keywords, there are a few other things that you can do to give your site a boost in the SERPs. These include: Take advantage of online tools to check your content’s quality and ensure the proper density of your keywords Make sure that it’s easy for people to share your content on the various social media platforms Make sure that your content serves as a useful reference tool for your visitors Build backlinks from external websites to your most helpful content (this allows engines to see that your website is an authority on the subject) Use press releases to maximize how much exposure your content naturally receives A Closer Look at PPC Whenever the word ‘ad’ or ‘sponsored’ appears next to a result in the SERPs, that’s a PPC listing. If you click on their ad, they’ll pay a set amount for your click. This is based upon their ‘bid’ amount. Advertisers have identified search terms and placed a bid on how much they’re willing to... --- - Published: 2022-07-18 - Modified: 2022-07-18 - URL: https://localseotampa.com/how-to-use-seo-to-grow-your-crypto-business-202207/ Regardless of what type of online business you own, you’ll need to conduct search engine optimization (SEO). Without crypto SEO Google won’t know to crawl your website or list you in its search engine results pages (SERPs). But, wait, do you need to hire an SEO company to do this work for you? Let’s take a moment to see what’s involved before making this decision. Conduct Keyword Research Keywords are what you’ll use to attract the right traffic to your website. For this, you’ll need to know what they’re searching for to find the products and services you offer. This is something that an SEO company has tools for. Build Links Not only do you need to link the pages within your website together (internal links), but you also need links from other sites and social media pages (external links). These links are important to your crypto SEO strategy because they show the search engines where to find your content. Internal Links Your internal links create a chain of content so your users can easily find things within your website. Search engines use your internal links to see what your audience is viewing so they know where to place you in the SERPs. An SEO company will tell you that it's essential to use your keywords here. External Links Next up there are your external links. These are the links that come from external directories and websites as well as from your social media pages. It’s possible to create a lot of value for your crypto SEO strategy here simply by linking to other relevant external places in the content you create. The way these backlinks work is that when you link to them in your content you’re creating a link. These links to other sites are seen by search engines who will then reward you for them. A good SEO company will have a list of many popular sites you’ll want to be linked with. Otherwise, you’ll need to spend time finding them yourself. Optimize Images Another important part of crypto SEO is including your keywords in your images. This will give your efforts a huge boost as they tend to rank higher than text-only pages. Therefore it’s vital to ensure that your images are properly optimized. According to an SEO company, there are a few things you’ll need to pay attention to here. First, you’ll want to make sure that the size of your image files should be around 5MB. Otherwise, Google will down mark your site in the SERPs. Make sure that you don’t compress your images so much that they lose their quality though. Your goal is to create high-quality, low-resolution images. Low-quality images have a huge, negative impact on your crypto SEO You’ll also want to make sure that your images are either GIFs or JPGs with ALT and Title tags. Use your ALT tags to define the image that you have on your page. This is your opportunity to tell your visitors’ browsers what... --- - Published: 2022-07-11 - Modified: 2022-07-11 - URL: https://localseotampa.com/who-should-do-your-seo-202207/ You may wonder if you should head up your website’s search engine optimization (SEO) efforts. To determine the answer, you’ll want to take a few minutes to ask yourself some important questions. Are You Interested in It? If you want to learn the ins and outs of how search engines work, then the answer may be “yes. ” You’ll need to invest a lot of time and energy (a few weeks to several months) into learning how to optimize your site before you can do so. If none of these things sound like how you want to spend your time and you’re only trying to cut costs, then the answer is probably “no. ” Not only do you need to learn the basics, but you must also keep up with the industry’s best practices since algorithms constantly change affecting both your rankings and traffic. When this sounds boring you won’t be successful. How Much Time Can You Dedicate to It? SEO isn’t a one-time thing. It’s an ongoing process that’ll take at least a few hours each week. There are a few things you’ll need to set aside time for. Keyword Research. SEO begins with keyword research. This is how you determine how your potential customers search for businesses like yours. It’ll also tell you what information they want to know to proceed in their journey towards making a purchase. Upon identifying important keywords, make sure you incorporate them on your site’s existing pages. Eventually, consumer behaviors will change, though. It’s up to you to find ways to address them which is why you need to conduct keyword research regularly. Not only will this help you maintain a current strategy, but it’ll also help you continue to add relevant pages to your site. On-Page Optimization. Whenever you find new keywords, you’ll need to use them in your on-page elements (e. g. , title tags, headers, body copy). This isn’t something you can just do. It’s important to do it in a way that sounds natural. Search engines have learned the difference between these things. Now if you use too many keywords or use them on irrelevant pages, you’ll harm your site’s rankings. Content Creation. You can’t only optimize your existing pages. You must also create new content (e. g. , articles, blog posts, pages) for the topics your potential customers find interesting. This is what’s known as content marketing. It shows the search engines and your users that your site is a quality source of information. LinkBuilding. Link building is one of the most important parts of your SEO strategy. You want links from reputable sites because they tell the search engine crawlers that your site produces high-quality content that other sites should want their users to see. It takes time to earn these types of links. As you continue to add high-quality content to your site, you’ll give other sites more reasons to link to you. Additionally, if you can create content that receives a link from a well-respected... --- - Published: 2022-07-05 - Modified: 2022-07-05 - URL: https://localseotampa.com/how-to-avoid-mistakes-that-affect-google-ranking-202207/ To get more visitors to your website, you’ll need to get to the top of Google rankings (a. k. a. , search engine results page, SERP). You can’t expect to get there without doing some search engine optimization (SEO). While doing this, there are some common mistakes you need to avoid. Keyword Stuffing Initially, search engine rankings were based on keyword density. This led many people to cram as many keywords into their copy as possible. While this worked for a while, Google ranking got smart and has cracked down against keyword stuffing since then. Today’s SEO is quite complex. Algorithms know when you’ve created robust, high-quality content for your website and when you’re just stuffing keywords into it. When they find websites that are keyword stuffing they’ll knock them down in the SERPs. This is why you must write quality content today. While keywords remain important, their importance has decreased. Now there’s more focus on writing that’s natural and answers users’ questions. This writing is rewarded by higher Google rankings. Using H Tags Improperly Doing good SEO makes it easier for bots to scan your page and quickly discover what it’s about. This means you should make proper use of H tags (your content’s various headings). Each tag is coded differently to help Google understand what the different parts of your page are about. This is why you want to organize your text’s body using (H1, H2, H3, and so on). These tags won’t only give your SEO a boost in Google rankings but they’ll also make the content easier for your viewers to read. Mobile Friendliness Search engines exist mainly to provide you with the best information in a user-friendly format. This is why it’s so important to have great content. However, you also need to ensure that your website is user-friendly. Today, if you look around, you’ll see that almost everyone is on their smartphone. Many of these people are using their smartphones to surf the web. Google recognizes these facts too. Therefore they aim to provide them with a better experience by rewarding websites that have a mobile-friendly design. If you’ve built your website so it looks good on a desktop, now is the time to revisit this design to ensure that it also works seamlessly on mobile. Doing so will help your website move up higher in Google rankings. Broken Links When you think about links, you probably recognize that they’re a great way to cite the sources you’ve used in your content and lead your visitors to the next stage in the buyer’s journey. While they’re good for these things, they’re also vital for your SEO. Google follows your website’s links for a few different reasons. These include: To determine credibility Google looks at your SEO equity. Obtaining links from other high-equity websites helps give you a boost in the SERPs. Therefore you should opt for links from places like Harvard’s archives instead of sites like Wikipedia. To find related content Google follows your... --- - Published: 2022-06-27 - Modified: 2022-06-27 - URL: https://localseotampa.com/how-video-content-improves-your-seo-202206/ The best reason to create video content for your brand is search engine optimization (SEO). Not only does search engine optimization form your marketing process’ foundation but it directing impacts your bottom line. Videos greatly impact this. Here are a few reasons why. Since Google cares about video content, you should too Google’s internal algorithm generates results for the search engine results pages (SERPs). Here Google values two main things: your content’s quality and its relevance to the original search query. These are determined by what type of media you offer. With a combination of text and video, you’re seen as more informative, so you’ll do better in the SERPs. Video generates a lot of traffic Another quality Google looks for when determining your listing in the SERPs is how much incoming traffic your website receives. Google believes that there’s a reason why domains get a lot of regular visitors. They feel that this reason is something that other people who conduct similar searches will also want to know about. People spend more time on sites with video content Something else that you must remember about Google is it pays close attention to how much time people spend on your website. This is what’s known as your “bounce rate. ” If lots of people come to your site and leave right away, Google assumes that you don’t have good content. To slow your bounce rate you’ll want to use video content since people will stay on your site longer to watch your videos. People are likelier to watch videos than to read blog posts even if both are conveying the same information. When you improve your bounce rate in this way, you’re also improving SEO since Google will reward you by giving you a boost in the SERPs. People are more likely to link to video content High-quality backlinks play a critical role in Google’s SERPs. This means that the more people who visit your domain the more authority Google thinks you have. You’ll want this authority as it helps you rank higher in the SERPs. The best way to get these results is to publish video content on social media sites, VOD sites, and YouTube. This also produces a positive ripple effect across your social media sites and although Google doesn’t tell you exactly how its algorithm works, there’s strong evidence that getting a lot of social media shares will also help you rise higher in the SERPs. Videos make your SEO better All these tips show you how to use videos on your site to improve your SEO and rank higher in Google’s SERPs. While this is great, it’s meaningless if you aren’t able to convert the traffic. This is another way that videos can make a big impact. When a visitor can view a video of your product they’re twice as likely to buy it. Therefore videos don’t only help you in the SERPs, but they also help you convert your visitors into paying customers. This is... --- - Published: 2022-06-20 - Modified: 2022-06-20 - URL: https://localseotampa.com/your-ultimate-guide-to-law-firm-seo-202206/ The basic premise of law firm SEO is to make your website more visible by using proven lawyer SEO techniques. While this sounds simple enough, it can be quite time-consuming because there’s a lot to do (e. g. , create content, technical tasks, off-page work). Despite this, there’s a great ROI with SEO if done correctly. Here’s what you need to know to make sure you get the most of it. Keyword Research There are tools available to help you discover what words people are using to find you. The goal is to find terms with commercial intent since you’ll rank more easily for them. These keywords are also important for a law firm's SEO because they tend to convert much better. Additionally, locate words with research intent. These are the questions people are asking that you can address. You’ll want to create content based on them. Although this audience won’t immediately buy your services you’ll still want them to know about you. Lawyer SEO Site Structure Your site’s organization and your content’s appearance play an important role in a law firm's SEO. Make sure that your visitors can easily find the information they need. Some of the most important pages on your site are your practice pages, attorney profiles, and the “About Us” page. People spend more time on well-organized sites. This is one of the engagement metrics that Google takes notice of. Although Google denies using this information when ranking sites, studies show that high-ranking sites are usually more engaged by visitors. Content Creation Your “home” or “landing” page should provide an overview of the services you offer. From there you’ll want to create different types of content pages. Here are a few of these different types of content you can create. Blogging Your blog is a vital part of your law firm's SEO strategy. This content tells Google that you have “fresh” content - something that signals them that you should be ranked higher. Through your posts, you can also target research-based search terms and create a strong call-to-action to help convert visitors into clients. It’s also something that other sites can link to thus helping you do better with the law firm's SEO too. These are just a few reasons why your blog is such a powerful asset to your site. Internal Linking Your services page should include your high-level keywords (those that people use when searching for your services). Make sure you also use geo-modifiers and end with a strong call-to-action (include your email and phone number here). FAQ Pages If you look at Google you’ll see they have an “answer box. ” This is their way of quickly answering the most common questions. You’ll want to create checklists and bulleted lists that they can pull from and use here since this will help your site get noticed. Build Links for Law Firms SEO Link building is an important off-site lawyer SEO tactic. Creating a healthy link profile shows Google that your site is trustworthy... --- - Published: 2022-06-13 - Modified: 2022-06-13 - URL: https://localseotampa.com/tips-for-starting-a-blog-202206/ Since Google reads text, if your blog has a lot of great content it’ll probably rank higher in the search engine results pages (SERPs) - even for competitive terms. This is why they’re a great content marketing tool. To really get the most of them in the SERPs you’ll need some SEO love and great internal links. Tips for Starting a Blog When you first start a blog you’ll need to buy hosting and install a theme before you can ever worry about your content marketing strategy. However, if you already have one, it’s time to get started with your first post. There are a few things you should know to help you here. Choose Your Niche It’s important to write about a topic you know a lot about. This topic is what’s known as a “niche. ” Having a niche ensures that your audience will return to read more of your writing since they know what to expect. Conduct Keyword Research Now you’ll want to learn about the keyword part of content marketing. This means finding those words that people are using to find your niche. You’ll notice that there are a lot of different keywords here. Make sure you consider search intent so you have less competitive long-tail keywords too. Consider Your Site’s Structure When you’re just starting your site it’s important to think about its structure right away. To determine this you’ll want to find out what topics and keywords are important for your niche. Once you know what these are you’ll want to create cornerstone content (long, thorough articles) for each keyword and give it a prominent place on your site. Then you’ll want to write about subtopics that you can link to your cornerstone content and from your cornerstone content to these posts. This is important for SEO as it tells Google exactly what you want to rank for. Tips for Creating Your First Post It’s time to start writing posts for your blog. Don’t worry about perfection. Instead, take heed of these tips to help you with your post’s SEO. Choose Your Topic Decide what you want your post to be about and then just write it. To become a better writer you may want to spend some time reading about writing, but don’t get too hung up on it. Add Pictures and Videos SEO wants more than words. It also wants pictures and videos. Taking photos and making short videos of yourself is a great strategy, especially if you have a personal blog. Optimize for SEO A vital part of content marketing starts before you hit the “publish” button. Use Yoast to create a great title and snippet. Make sure your post is readable and SEO friendly. Add some links from your cornerstone content to your new post so that Google and your readers know it exists. Engage in Content Marketing Social media is an important part of content marketing. It helps you reach out and grow your audience. Make sure you not... --- - Published: 2022-06-06 - Modified: 2022-06-06 - URL: https://localseotampa.com/what-to-expect-with-googles-new-algorithm-update-202206/ There’s a new Google algorithm update that recently occurred known as the “May 2022 core update. ” These types of updates are meant to make the search results more relevant. To see whether this is true, Google will need two weeks for it to roll out completely. Understanding the New Update According to Danny Sullivan, Public Liaison for Search at Google, you should expect some changes in how your site performs in the search results pages (SERPs). This is because core updates are done to improve the overall search results. They also help Google keep up with the internet’s changing nature. While these changes aren’t specific to any site, they will still produce noticeable changes in how the website performs. Whenever Google rolls out a core SEO update it tells people to refer to the guidelines they published in 2019. They say that nothing has changed in this regard so they continue referencing this document. What to Expect From the New Google Algorithm Update Sullivan also commented on what you should expect regarding these core updates. These expectations include: The effects will be widely noticed. They’ll include spikes and drops in the SERPs. These updates are considered “broad” because they don’t target anything specific. Instead, Google has designed them to make improvements to their system overall. If your pages drop in the SERPs, you should know that you aren’t being penalized. Instead, what is happening is that Google is reassessing them in comparison to other web pages, especially any content that’s been published since their last update. Broad core updates occur every few months. Unfortunately, some sites won’t recover from such an update until another one occurs. Even when you see these improvements it doesn’t guarantee that your site has recovered. However, if you don’t implement any changes, you’re virtually guaranteeing that your site won’t recover. So, the best way to deal with any changes in Google algorithm updates is to create the best content possible. A Look Back at Previous SEO Updates The last Google algorithm update occurred 6 months ago in November 2021. This new update is welcome news for anyone who’s been working on their website’s SEO since then because they may finally start to see some noticeable improvements in the SERPs. However, if you’ve let your site sit idle it’s not such welcome news since you’ll start seeing your website outranked by those that have more relevant content. Right now, it’s too soon to start assessing what type of an impact this Google algorithm update will have. Google admits that it’s going to take them a few weeks to roll it out. During that time you shouldn’t be alarmed to see that your rankings are fluctuating a bit. You may not even notice any changes at all right away. Although Google hasn’t confirmed that they’ve finished rolling out this new change, it’s never too early to work on your SEO. If this is something you need help with, contact us at the Local SEO Tampa Company... --- - Published: 2022-05-31 - Modified: 2022-05-31 - URL: https://localseotampa.com/the-psychology-of-what-makes-people-buy-your-products-202205/ It can be easier to run a business and sell your product and services when you understand more about what drives people to make decisions. While each market and audience are different, there are some common themes and factors which are often identified across many different areas. There are various selling tips that many companies in Tampa can capitalize on in order to get the most out of their marketing approaches. We’ll look at some of the main reasons why people buy products or services and what you could do to drive more sales and traffic to your business. Here are some of the main reasons people make a purchase, as well as some of the top-selling tips for your company. They’re Buying What They Want This is one of the main and most obvious reasons why people spend their money on goods or services – it's something they want. This is where products and services can start to differ in value based on who you ask. Some customers may value certain colors, sizes, and styles and therefore be prepared to pay more because it’s exactly what they want. Finding out as much as possible about your target market and what your customers want can help to drive more sales. They Trust the Provider There are some people who will only ever buy certain products or services from a specific company. This is largely due to the fact that they either trust the company because of personal experience or trust them because they have heard positive things. Selling tips related to increasing trust in your company could include building your credibility and brand as well as providing excellent customer service. They are Persuaded by Certain Marketing Techniques While individual people will be different in terms of how they respond to certain marketing techniques, there are some tactics that see great results across the board. Whether you are selling services or products, you must find a way to appeal to your audience if you want to increase sales and really tap into the psychology behind buying. Look for marketing and selling tips specifically related to your niche to learn more about what generally attracts buyers. For example, some people may like to see a visual representation before they buy something, while others are persuaded by glowing feedback. They Don’t Want to Miss Out When selling services and products, sales may increase when people are worried that they will miss out otherwise. This feeling, which has become commonly known as "FOMO", or the "fear of missing out", can be a very powerful factor when people are deciding whether to buy certain products and services. This may often come into play when there is a clearance sale or a limited supply of a certain product available. It Appeals to their Senses Marketing tactics that include a sensory aspect can encourage more people to buy when you are selling services and products. Smells, in particular, can be very attractive in terms of persuading people... --- - Published: 2022-05-23 - Modified: 2022-05-23 - URL: https://localseotampa.com/can-seo-be-affected-by-site-speed-202205/ Everyone wants to have a fast website, and for good reason. If your website lacks speed, your visitors are going to leave the site as fast as they arrived. If your site speed is lacking, you may want to find methods to speed it up, so your SEO is not negatively impacted. Think about the first time you meet someone new. The person’s first impression of you is often the most important. This goes for your website as well. You may have a great-looking website with an amazing color combination, awesome content, and perfect pictures. But if your visitors have to wait for too long, they will turn away and go elsewhere. And then your website’s first impression will be a slow-loading site. You also need to think about the site speed on a mobile device. These often take longer, with an average of 15 seconds. Compare this to the 3 seconds that individuals think it should take for a mobile device website to load. Every extra second it takes to load means more visitors leaving your site for your competitor’s site. Did you know that sites that are faster are easier for Google to crawl? If your server is fast, bots will be able to do their work more efficiently. Therefore, this impacts your site's crawl budget. A crawl budget will be different for all sites. Google will take a look at the health of your site, along with how many links you have going to your website. The crawl budget is generally stable. If you wish to make your crawl budget larger, you may want to do more maintenance on your site. Sites with fewer errors will be able to create a larger crawl budget. You can also decrease redirect chains, block portions of your website, and obtain more links. Faster sites will have higher conversion rates with lower bounce rates. A quick loading site will allow you to work on your trust with your customers, and focus on brand loyalty. One of your largest goals should be for your visitors to have the best possible experience on your website. One bad experience can mean a lost customer, as well as feedback that can be shared with others. People will be much happier with less stress when they do not have to wait for your website to load. And when a site makes them feel good, they will return, which could lead to a repeat customer. Google will see your page as a good search because many customers are returning. While you should be invested in the number of your site speed, do not completely focus on this. Many of the tests you can do for your speed mimic conditions that are not realistic. Rather than go by this, you should go by the actual customers! You should realize that all visitors are not the same. They use diverse kinds of internet connections, browsers, and gadgets. Be mindful of who your visitors are and the method of accessing... --- - Published: 2022-05-16 - Modified: 2022-05-16 - URL: https://localseotampa.com/why-is-my-google-my-business-profile-suspended-202205/ We all know it is important to have a Google My Business profile. Without this, many of our clients may find other companies to do business with. If you find that you have a suspended business profile, stay tuned. We will explain why this may have occurred and what you can do to remedy the situation. First, let’s delve into what a Google My Business account can do for your customers. By taking the time to fill out your profile, your potential customers will: Find out what your business hours are See where your business is physically located Visit your company website Ask questions about the corporation Read or write reviews about a company Find images of what the company looks like Determine what services or goods are offered Find the company’s phone number Book appointments online You will qualify for a GMB profile if you have an employee that is able to interact with a customer during your business hours. When it comes to a suspended business profile, there are two different types your Google My Business profile can be placed under. A soft suspension will still show your company within the search results. When this occurs, you will generally have to reclaim your listing with a fresh Google ID. These suspensions are not as typical as they used to be. If you have a hard suspension, your company listing will be taken down. If you desire to have your GMB profile back, you must use the Google protocol. This will take time, so patience is a must. At this point, you are probably wondering why a suspended business profile can even occur. There are several reasons for this. If Google sees a red flag, feels that you have violated their policy, or sees suspicious activity, you can bet your account will be suspended. Why is Google even looking for these things? Well, for starters, this process is an excellent way to weed out fake profiles and businesses. Google’s goal is to display only real companies that are legitimate and related to the keywords searched for. By removing fraud accounts, Google is keeping potential clients safe, as well as you and your business. Google won’t share the rationale that was used to determine why a GMB profile has been suspended. However, there are various things that generally result in a suspended business profile. These include: Changed information in your Google My Business profile Company name Address Primary or secondary groups Telephone number URL of website Owner transfer Management change Different login locations Changing to a hidden address service location Address violates Google Policy Virtual address UPS or FedEx store box PO Box Various listings for the same company/area Forwarding telephone number Forwarding address Online only company You do not possess the power to say the address belongs to your company The main category is a high-risk industry Plumbing Home service businesses Pest control services Window cleaning services Lawn mowing or landscape services Heating/HVAC/Cooling Locksmiths If you do find that... --- - Published: 2022-05-09 - Modified: 2022-05-09 - URL: https://localseotampa.com/why-small-businesses-need-an-seo-company-202205/ Many small businesses have heard of search engine optimization, and know its importance. But if you are not SEO savvy, your business could fall by the wayside. Here is why your small business needs an SEO company. While you may have a smaller budget than larger businesses, you can actually save money when you hire an SEO company. If you were to hire an individual to work for your business, you will still be paying a person to help in your SEO efforts. However, if you go with a company that specializes in SEO, you will save tremendously. You will not have to pay sick leave, paid training, insurance, holidays, and other employee perks to an SEO company as you would an actual employee. Even if you were to use an employee already on the payroll, having them do SEO work will take away from their other responsibilities. Even the simple task of writing a blog can take several hours by the time it is written with the research and edited. This task may take away things the employee needs to have done, which could cause overtime. This will drive your cost up as now you are paying 1. 5 times for work that should have been completed within their 40-hour workweek. Now let's look at marketing. If you decide to handle the SEO portion, you will incur marketing charges. Whether you have a website or not, you really need a trained website developer. Tools are another area where you will fork out money if you determine you can handle SEO on your own. Keyword research, analytics, and content creation tools will be needed to keep your content and website in tip-top shape. While there are free versions, these are not as high quality as paid versions. If you have an employee do the SEO for your company, the strategies used are bound to fail. Your employee will need to research how to properly do keyword searching, optimize content, and all the other important things that go with SEO. This takes time, which once again cuts into your employee's regular workload. And if that employee is not specially trained on how to do search engine optimization, even if they look online, they still will not be able to learn everything they can about it. They may find it hard to optimize site speed or have a responsive web design. All of these things can make it hard for your business to generate leads. One thing that you need when doing SEO is amazing content. You may have staff that knows all about SEO, but if they can not write, your search engine optimization efforts will be lost. Besides standard content, you will need graphics, videos, and editors to help. An SEO company can provide all of this at the most price-effective cost. Your business will need a plan that takes your budget into mind while creating the best results. If you are not SEO savvy, you may only be able... --- - Published: 2022-05-02 - Modified: 2022-05-06 - URL: https://localseotampa.com/why-reviews-are-important-for-local-seo-202205/ When you own a business, whether it is a dentist’s office or a shoe store, it is imperative to have reviews. You may wonder why your business does not have very many business reviews when other locals have many. It is a matter of doing local SEO, as well as performing it correctly. Reviews are important for any business because they allow people to see your label for what it is. They can also tell individuals if they should trust your site or business, as well as help in local SEO strategies. Many understand that reviews assist in ranking a website online. This is just a part of the SEO method. A portion of this includes having a well-balanced profile. This includes having client assistance options, social profiles, customer engagement, and more. While this may sound great, unless you fully understand why you need all of this, your local SEO efforts may suffer. This is needed because really great service, as well as awful service, travels through the grapevine rather fast. This is where reviews come into play. These are essential for obtaining favorable exposure for your label while developing amazing client assistance, company recognition, SEO advantages, and prestige for being attentive. And best of all, they are free. But what if someone leaves a negative review? While this generally makes everyone cringe, negative ratings are a great way for the company to not only learn from their mistakes, but they are the perfect opportunity for reaching out to those who left them by responding in a quick fashion. This, in turn, shows those searching for reviews that you care about your clients and that you want to make it right with them. So now that you know a bit more about business reviews, you are probably wondering how you can obtain them. You can encourage your customers to leave feedback for you in various ways. You will want to make sure you do not come off as being pushy, as this may result in a negative rating. But there are many ways you can encourage your clients to leave these reviews for your local SEO efforts. The easiest way is to ask your clients to leave business reviews. Google will not let clients who have not used your services leave reviews, but social media sites will let anyone leave reviews. You should consider asking your clients to post on your social media pages. You can also ask your business partners to do so. It may also make sense to have your personal contacts leave reviews. Tell these people you would appreciate their honesty and you do not want them to lie. If they do not feel comfortable leaving reviews about your services or label, you can ask them to write a bit about how professional you are, or what your personality is like. You can likewise call your clientele and see if they are willing to leave a business review for you. Refrain from asking them as soon as... --- - Published: 2022-04-18 - Modified: 2022-04-18 - URL: https://localseotampa.com/why-title-and-description-metatags-are-important-to-seo-202204/ Anyone who’s in the search engine optimization (SEO) world has heard of title metatags and description metatags. They plan an important part of your on-page optimization. However, some people tend to underestimate just how important they are. Since the search engines are paying attention to them it’s time for you to learn more about them, their role, and how to optimize them. Understanding Description Metatags and Title Metatags These are HTML snippets that search engines display as part of their results. They provide a brief overview of what your site is about. Additionally, you’ll find them at the top of your browser window. Why They’re Important for SEO Title metatags and description metatags are mainly important for your site’s click-through rate since Google says they don’t use them for ranking purposes. Remember, when someone searches for something these tags are what they see. Users then determine what page they’ll browse based on what they see. Taking your time to ensure these tags are well written also encourages more organic traffic to arrive at your site. For instance, when you share your page on social media people will look at these tags to see what your page is about and determine if it’s relevant to them. Optimizing Your Title Metatag Search engines display 55 - 70 characters for each tag. They also look for your keywords to be used naturally as you tell visitors what to expect of your page. This is why each of your pages should have unique tags. When you use the same words in all of your tags you’ll be dinged for duplicate content which will lower your ranking in the SERPs. Optimizing Your Description Metatag When it comes to optimizing this tag for SEO start by ensuring it’s around 155 characters in length. Your goal is to provide a brief overview of the page’s content. While doing so make sure you use your keywords naturally, without spamming. It’s also important to write for the reader so you should always include a clear call to action (CTA). Each of your website’s pages needs a unique description metatag that’s relevant to the page you’re describing. Make sure you include relevant, well-researched keywords here. Search Engines and Your Tags Now that you know how to create the tags you need for each of your pages you may find yourself wondering whether they even matter for SEO. Do the search engines use the description and title metatags that you’ve created? Unfortunately, the answer to this question is “no. ” Search engines may choose to override these tags if they feel they aren’t relevant to the user’s query or if they don’t think the tags provide an adequate description of the page’s content. When this happens the search engine will use your page’s content to determine how to write the new tags. So, if you have a section of your page that provides a better answer to a user’s query than the tags you’ve provided, the search engine will show this... --- - Published: 2022-04-11 - Modified: 2022-04-11 - URL: https://localseotampa.com/determining-your-blogs-word-count-for-seo-purposes-202204/ Text length is important when creating blogs because Google ranks those that are 1,000 words or higher in their search engine results pages (SERPs). This is why many blogs are creating posts that are over 2,500 words. They refer to these as “cornerstone content. ” This content utilizes SEO to help you grow your organic traffic. How Cornerstone Posts Contribute to SEO Creating longer texts gives Google more clues regarding what it’s about. This is because your keyword phrase occurs more frequently therein. You can also include more synonyms and keyphrases in the form of headings, links, and images. You can also include more long-tail keyword variants because you’ll address more topics since you’re taking a deep dive into it. These variants will also show up in the search results. This is why intelligent internal linking is so important. Once you show up in the search engines more organic traffic will make its way through your site. The opposite is also true in that when there aren’t enough words on a page Google will think that your content is “thin. ” Since Google’s goal is to provide people with the best answers possible, they don’t think you aren’t providing people with the best answer so you don’t rank as high. Tips for Creating Long, High-Quality Posts for SEO When you write long articles for people to read, you’re giving yourself an SEO advantage. To ensure that you have a high word count you’ll want to use a word count tool. Don’t depend on numbers alone. You want your writing to be original content that’s readable and well structured. Unfortunately, this is challenging if you’re not a writer by trade. However, even then there are a few things you’ll want to remember. Make Sure You Write for People, Not for Search Engine Bots This is the most important thing to remember. While it may sound obvious, it’s easy to get distracted and add irrelevant information. To prevent this from happening you should start by creating a list of questions you want to answer. Then make sure you answer these questions in a well-written, readable fashion. How to Make Your Text Readable To create readable text follow a logical thought pattern then start each paragraph with a sentence that states the main idea you’ll share in that paragraph. Follow this up with sentences that elaborate on this idea. When you find any unnecessary words or sentences make sure to delete them. Also, make sure that each paragraph connects with the one before it by using lots of transitional words (e. g. , therefore, as a result, so, consequently, but, however). Use Headings Another great way to structure your text is to use headings. These will show a top-down hierarchy so that your readers can immediately see what each topic is about. They will also know what each paragraph is about if they choose to scan your article instead of reading the whole thing. This makes your text more enjoyable too. Content While... --- - Published: 2022-04-04 - Modified: 2022-04-04 - URL: https://localseotampa.com/understanding-what-content-you-need-for-seo-part-2-202204/ Once you understand the importance of local SEO and you’re ready to capitalize on it, there are a few ways of doing so. It’s important to take a moment to look at these so you can start implementing them for your business. Types of Local SEO Content Regardless of what type of content you create, some precise writing is involved if you want this content to improve on your local SEO. To better understand what you must do, here’s a list of the different types of content and some tips for creating it. City-Specific Landing Pages Although you can rank for local keywords without a location-specific landing page, it’s much easier to create one and get the ranking you desire. If you’re concerned about the fact that you’re a multi-location business you should know that it’s as easy as creating a specific page for each of your business’ various locations. FAQ Pages You can think of these pages as your “one-stop-shop” for all of your local SEO content. Each of the questions on this page should come from your visitors’ viewpoint. Take a moment to think about what they’d want to know about your business. Ask these things in the form of a question then provide your business’ answers. Once you’ve created your page, make sure it’s easy for your visitors to find. Blog Content You can’t afford to overlook the magical touch that a blog brings to your business. This is the best way to help your business remain competitive in the SERPs. Blogging doesn’t have to be difficult. There are many different things you can write about. For instance, you should make a post when you: Open a new location Create a new product Offer a new service Hire a new employee Receive a new testimonial about one of your products or services “Best Of” Guides You may never even think of creating this type of page on your website, but they’re a great way to improve upon your local SEO. The nice part about these pages is that creating them can be a lot of fun since you can create whatever you like here. The only thing you need to remember is to create something that’s relevant to your business. You want your readers to see you as an authority here so give them something of interest to them. It’s possible that you may even want to take this a bit further. For instance, if you own a taxi company, you may want to create a hub of city guides. Make sure to flesh these pages out as much as possible. This means that as a taxi company you should include things like downloadable Google Maps, airport guides, and even offer some video content. Media Kits (a. k. a. “Press Pages”) Some businesses believe that since people rarely visit this part of their website, they don’t need to create it. This couldn’t be further from the truth. While people may not pay attention, the search engines will... --- - Published: 2022-03-28 - Modified: 2022-03-28 - URL: https://localseotampa.com/understanding-what-content-you-need-for-seo-part-1-202203/ Regardless of what you’re looking for online, you’ll eventually turn to Google to find it. This is why it’s so important for local businesses to get listed there. In the past, accomplishing this was easy. However, as a local business, you’ve probably noticed that your local website is pushed down further and further in the SERPs thanks to things like local review information, Google Business Profiles, and the Google Map. Ranking high up in the SERPs today means creating rich local content so you rank well for less competitive, local keywords. This is only the beginning of what you must learn if you want to get ahead of your local competitors. What Is Local SEO Content? There are many types of local SEO content (text, images, videos) that’ll appear on your website, its landing pages, your Google Business Profile, and many other places that influence your site. Your goal while creating this content is to ensure that it meets the needs of the residents who live by your business. So, when you write this content you need to think about these people, the businesses around you, and how you can create a deeper relationship with all these entities. How Do You Create This Type of Content? Unfortunately, there isn’t any “right way” to create local SEO content. This is because people don’t know exactly what it takes to get ahead here since search engines don’t offer many hints. However, there are a few things that SEO experts have discovered that will enable your site to rank better in the local SERPs. Use Schema Markup Google’s search results are continually growing richer and more interactive. For this reason, schema (tags added to your website’s HTML to improve how Google sees and ranks your website) is also growing more important. This is because it helps Google’s algorithm understand how your content relates to other content. When you add this to your local business website you’re not only highlighting your expertise, but you’re also giving your website more authority. Sprinkle Local Phrases Throughout Your Content More important than local keyword research is understanding how the topic that led you to choose your keyword phrases fits into your website’s content. This requires you to consider your business as a whole before simply adding local mentions to your content. Taking time to do so will give your conversions a great big boost. Write the Same Way You Talk Although voice search isn’t new, it is quite popular. In fact, 76% of people who own a smart speaker use them at least once a week while 53% say they use them daily. With this factor in mind, you can see why you want to use a conversational tone when writing content for your website. Doing so allows you to target longer voice search queries in the SERPs. Don’t Overlook Images Unfortunately, many businesses don’t pay any attention to images when working on their local SEO. What they don’t realize is that using unique images plays an... --- - Published: 2022-03-21 - Modified: 2022-03-21 - URL: https://localseotampa.com/why-localized-seo-pages-are-important-for-your-business-202203/ One very important part of your local SEO strategy is local pages. These help both the search engines and your customers find your business. However, with the growing number of local searches seen by Google, you need a well-written location page today. It doesn’t matter what type of local business you run; you need to know about these pages Why Location Pages are Important for Local Business Websites Local pages provide your customers with the most important information about your business. Google has seen a 900% increase in mobile searches using “near me” since 2018. This is because consumers want to find businesses near where they’re located. Since these pages provide this specific information, consumers can decide whether they’d like to visit your business. You should also know that these pages work together with your Google Business Profile to improve your business’s local visibility in Google local pack and maps. What this means is when you link your location page to your Google Business Profile (GBP), Google can validate that your business is legitimate. They can also validate its location and the products or services it offers. When Google has this information from your local pages, it helps improve your local SEO. However, you must be as specific as possible so you attract the most relevant searchers. Of course, this is only one of the many important factors that influence whether your business appears in the local pack and maps, but it all starts here. What to Include on Your Location Page It’s important that your local pages are highly focused on local SEO. This means targeting a specific geographical area that your business serves. Keep this in mind as you create the content for this page. Some of the other items you’ll want to pay attention to include your: NAP, Map, and local business schema: Make sure that your business’s name, address, and phone number are on this page. You also want to make sure that this information is the same regardless of where it’s listed. It’s important to include your opening hours and embed a Google map on this page too. Embedding your GBP on this page is even better since your customer can click and go directly to this profile. Regardless of whether you do this, apply Local Business Schema. This will require some intimate knowledge of SEO to make this work which is why you should have an expert tackle it for you. Featured products and services: Many pages don’t have enough information regarding the business’s products and services. This information is important because consumers who are looking for a business want to know more than your location. When you summarize the products and services you offer, they can decide whether they want to visit or contact you. Service areas: Make sure you include nearby cities here. This is the start of the creation of your business’s service area pages. These differ from your location and service page, even though your service area page will link... --- - Published: 2022-03-14 - Modified: 2022-03-14 - URL: https://localseotampa.com/ukraine-relief-effort-receives-a-15-million-google-donation-202203/ During the crisis in Ukraine, Google has stepped up to gift $15 million in relief assistance. One-third of this donation has been provided from the Google Employee Matching Campaign, while another third was made possible from grants. The president of Google affairs, Kent Walker, stated they’ve put together an SOS signal on Search across Ukraine. Should individuals look for displaced persons and evacuation info, they’ll be made aware of the United Nations' assets. Walker also stated that they removed certain Google map elements for the time being for Ukraine. They felt this was the best decision after speaking with various individuals, along with regional experts. Those that have been removed include finding out how busy a location is and the traffic layer. This was done to assist the people of Ukraine. Info has likewise been added about displaced persons and immigrant establishments in various close-by countries. Google employees have been working tirelessly, keeping tabs on any Russia-backed hacking attempts. Google’s Threat Analysis Group, also known as TAG, has likewise viewed dangerous actors' “reform” attempts on Ukrainian individuals and organizations. Both military and government members have been gone after by the Ghostwriter threat group. Previously, this group has been found to be guilty of spoofing, site hijacking, and promoting anti-NATO info. Walker has stated these endeavors have been stopped, and Google accounts haven’t been compromised. Security has been upped, which involves more often authentication tests. These protocols will keep being used as the threats are anticipated. Protection is done through the Advanced Protection Program. Through this, your private information is kept secure. It will assist in providing security against phishing and give extra safeguard against downloads that could harm your computer. Right now, this program is protecting tons of Ukrainian users. This is coupled with Project Shield, a no-charge benefit that looks after human rights and looks after election monitoring sites, so there are no DDoS attacks. Well over 100 Ukraine websites are being safeguarded, as well as local media sites. Apple and Meta have likewise joined up with Google to look into problems around Russian state-backed media outlets, such as Sputnik. On Tuesday, Sputnik and Russia Today were prevented from YouTube channels throughout Europe. The making of money of any Russian state-funded media across the YouTube site has been halted. Google has also taken down tons of channels for breaking community rules. Walker has also commented that many of Google’s services will still be accessible to Russia, such as Maps, the search engine, and YouTube. Apple and Meta are further taking behaviors close to Google. Meta is in the process of dismissing content from any Russia-backed media outlets. They have likewise stopped entry to Russian-owned state media organizations. All product transactions in Russia have been stopped by Apple, and Apple Pay is now limited. All exports from Apple have further been halted. The App Store is not offering Sputnik or Russia Today outside of Russia. Google has been dedicated to keeping its users safe. This includes all products offered by... --- - Published: 2022-03-07 - Modified: 2022-03-07 - URL: https://localseotampa.com/local-franchise-seo-tactics-for-locations-202203/ Sometimes, it can be hard for a local franchise to put its name out there. However, these challenging times can be overcome by utilizing a few franchise SEO tactics using their locations. If a local franchise wishes to rank, they need to do SEO just as other companies do. If they're wishing to position their site high in the SERPs and find likely clients, local franchise SEO is needed. It is not just a matter of creating listings for their company in a national directory. Listings also need to be placed in regional catalogs while optimizing SEO. There are some differences when it comes to regional franchise SEO and normal SEO. If you desire to have a high position in all search engines, stay tuned. So, why is franchise SEO so crucial to use by local businesses? Well, for one, when this is performed, you have likely clients notice your business. And there are a number of ways to do this. Did you know that simply creating blog write-ups about your business can help in your SEO efforts? You'll just want to utilize your keywords while utilizing SEO tactics that are appropriate for companies. And you should make a Google Business Profile listing. Both of these are straightforward ways to bring awareness to your company while increasing your revenue. Best of all, making a Google Business Profile is free. Therefore, more organic traffic is brought to your site. This can lead to higher search positions, as well as more sales. Sounds pretty easy, right? So what trouble could be found? Unfortunately, SEO franchise is tricky. Constructing an online existence can be full of difficulties. The biggest one is content that is identical to another site. This holds true even if you own many sites. The URLs can have the same theme, but the writing on them must be 100% original. You can not have a carbon copy of one site for all of your sites. Copied content from any source will not help you with ranking higher in the SERPS. In fact, it could actually harm your rankings. It can also be hard to perform franchise SEO because you're uncertain of the tactics to utilize. Will you want to use a different tactic with every region? Or can you get by with a plan of action that works every place? No matter what you decide, you still must list the correct contact information and addresses for every place. By now you could be thinking about how you'll be able to pull franchise SEO off. We won't leave you just hanging. Use the below tactics for your SEO needs. 1. The branding of a company is important. Therefore, you will want to be certain it remains consistent in all of your regions. Franchises want to offer the same encounters at all locations. This holds true for your site as well. Visitors of your site will have that same expectation. When they go from one location to another, they want to see... --- - Published: 2022-02-28 - Modified: 2022-02-28 - URL: https://localseotampa.com/reasons-why-youre-not-working-with-the-right-seo-company-202202/ Many companies will promise results to their prospective and existing clients, but not all of them are able to deliver. There are various reasons why the SEO company you’re working with might not be the right one for you, and it’s important to consider several different factors before hiring and also during the time you’re working with a company. While SEO, or search engine optimization, might seem like a complicated topic that the average person doesn’t have in-depth knowledge of, it’s still possible to measure success and learn whether your business or project in Tampa is seeing positive results from the services you’re paying for. Here are some of the reasons why the SEO company you’re working with might not be the right one for you. 1. The company doesn't conduct an assessment When an SEO company starts working for you, it’s important that they conduct a full assessment of your website and digital presence. Failing to do this means that there is no accurate baseline to work from, and can result in wasted time and money for your business. If you’ve been working with a company for a while, they should conduct assessments and audits on a regular basis to ensure performance is up to the right standard. Make sure you are able to review the assessment which has been conducted, enlist the help of other consultants or experts, and ensure you communicate any issues with the SEO company. 2. The company isn’t generating new content for you A good SEO company will not only be able to help you with strategies for improving your digital presence and profile but will also be able to generate new content for your channels. This can be an important factor when working with an SEO company if you want to hand over the entire digital presence for them to manage. Failing to do this could mean you incur additional costs working with freelancers or other companies who can develop the content instead. Digital content might include social media graphics, videos, web pages, and communication channels for your clients to use. 3. The company doesn’t take time to consult To get the best results, an SEO company should consult with the business owners and other people working in the company before undertaking any new plans and strategies. Consulting others beforehand will help to develop a better all-around picture of the business as well as identify what has worked in the past and what hasn’t delivered good results. Although a company might have in-depth knowledge of a particular sector, this doesn’t mean they should overlook the importance of conducting extensive and individualized consultation with the client they are working with. 4. The company promises results but has no plan If you are working with a company that is failing to deliver a solid plan of action for your business, it might be time to move on. Some companies will promise plenty of results but fail to deliver them. Warning signs arise when a company... --- - Published: 2022-02-21 - Modified: 2024-09-13 - URL: https://localseotampa.com/what-does-web-3-0-mean-for-seo-202202/ We first started to hear about 3. 0 over a decade ago in 2006. Many looked at this as preposterous thinking, with the entire concept volatile. But, as technology advanced, we have begun to see the unattainable attainable. Lots already say it is in existence. Everywhere we look, we see change happening. Wherever we look, we see internet-based services. We have virtual assistants available in the blink of an eye and are able to generate stats all day long. Wherever we look, we can connect to a device to communicate with another one. What once was a dream is now a reality. In this age of automated development, we fail to have a comprehensive label that is accepted all over. But we are seeing automation play catch up. Technology pros are figuring out how to weed through the data that is generated by us all day long, every single second. And as we look at this, we see that the preposterous thinking we once had is more attainable than ever before. So how is web 3. 0 any different from web 2. 0? How are companies adapting to the change between the two? To start with, web 3. 0 will be a total reinvention of the internet. It is something that Web 2. 0 has never been nor never will be. Web 2. 0 was just a progression from the initial web. With web 3. 0, users are able to generate websites in a different way. The interaction will be different, as will using the data that all these interactions have created. Web 1. 0 was originally an archive of data that individuals could read indifferently. Users were not allowed to add anything of their own to the web. The invention of web 2. 0 allowed users to have more interaction, allowing users to add product reviews, create a blog, or leave comments on websites. Thus, individuals were becoming more active every day online. Think of this: Every single second, Google has over 99,000 searches performed. Youtube has over 94,000 videos viewed every second. In one second, 3,116,289 emails are sent. All of this data that is collected manifests possibilities. But we need to be ready to utilize it. And many are seeing this as brands and consumers having online interactions. Tons of fresh opportunities are on the rise. As we adapt disorganized information into organized information, we guarantee that all collections of data are using the same language to exchange data. To clear this up, web 3. 0 will enable users to understand all the information that computerized devices make. Many think of this as an internet that thinks for itself. It does not just need to follow a user’s commands. This is fabricated on a safe platform that enables users much more privacy than they are seeing right now. To ensure this, we identified five different elements that set web 3. 0 apart from anything else in the past. Artificial intelligence, or AI, will take over to make... --- - Published: 2022-02-14 - Modified: 2022-02-14 - URL: https://localseotampa.com/tips-for-general-contractor-seo-202202/ Most people’s search for a reputable contractor starts with a search engine such as Google. However, it’s not enough for you to appear near the top of the search engine results pages (SERPs). You need to be at the top and for that, you need to have good general contractor SEO. There are several things that this strategy is dependent upon. Why You Need General Contractor SEO There are a few advantages to employing this marketing tactic. These include: People usually conduct more than one search when they want to hire a general contractor. When your name continually appears in front of them they’ll want to see what you offer. While general contractor SEO isn’t free, investing in it will enable you to reach more people over a longer period. Larger firms can outperform you with traditional marketing tactics because they have a bigger budget. However, your business can still outperform them in the SERPs. How to Start Putting General Contractor SEO to Work for You Now that you see how advantageous this marketing tactic is, isn’t it time you start working on this long-term strategy for your business? If you answered “yes” (which of course you did), there are a few things you should do. Research Your Keywords Consider what keywords homeowners and businesses are using when searching for a contractor. Pay special attention to “long-tail keywords” - those that are more specific (e. g. , commercial concrete contractor). While these keywords will appear in fewer SERPs, you’ll receive more qualified leads which in turn will lead to more business revenue. As you conduct your research, make sure to look at the keywords’ volume, cost-per-click (CPC), and competition so you know just how valuable the keyword is. If you find you’re still struggling with keywords, figure out where your audience spends their time online (e. g. , Reddit, Quora, Twitter). Checking out these websites will help you identify what your customers are having problems with so you can address these issues in your writing by explaining how you can either resolve or avoid them. Offer a Great Website Experience Once internet users find your website via your general contractor SEO efforts, they need to want to stay there. For this, you must offer them a great website experience. The best way to do this is to pay attention to your website’s speed since Google also takes note of it. By increasing this speed by one second you can increase your conversion rate by 7% which could result in two new clients each quarter. Additionally, you must understand that over 50% of online traffic is from mobile devices. This is why Google prioritizes this when determining where you’ll rank in the SERPs so make sure your site is mobile-friendly. Maintain a Good Online Reputation Search engines don’t only look at your site’s keywords, but they also look at its overall reputation online. Some off-page elements that play a major role in your site’s authority and ability to rank high in... --- - Published: 2022-02-07 - Modified: 2022-02-07 - URL: https://localseotampa.com/how-to-put-google-my-business-to-work-for-you-202202/ Today with 87% of Americans actively using the internet for around 7 hours each day, it’s more important than ever before that businesses have an online presence. Since the majority of this time is spent using search engines local SEO plays a major role here. Harness the Power of Google My Business It’s no surprise that sites listed on the first page of the SERPs get most of the clicks. To get there you’ll need a properly-managed Google My Business listing. With this, you’ll get more clicks and more attention from customers who are located near your business. Clearly, you’ll want to pay a great deal of focus on this part of your local SEO strategy. However, it’s going to require more effort than simply registering an account for your company. There are several other things you must also do. Create or Claim Your Listing The first thing you need to do when working with local SEO is located your business on Google. If your business already has a listing you need to claim it by clicking on the “claim your listing” button. Otherwise, you’ll need to go to the Google My Business page, click “manage now” and “add your business to Google. ” Fill Out Your Listing Once you have your listing you’ll need to fill out a form, answering questions about your business. The information you enter here needs to be the same as the information on your website and social media accounts so you don’t confuse your customers. Set Your Hours For local SEO purposes, you’ll need to make sure you enter your correct operating hours, including those for holidays. Over half of customers who research a business online will eventually visit it in person so make sure they know when they can do so. Write an Optimized Description It’s also important to click on “add a business description” and create a short summary about your business. You only have 750 characters to tell people what makes your business unique (e. g. , products/services, awards, certifications, special mentions) so make it count. The better job you do with your local SEO here, the more likely you’ll make it to the first page of the SERPs. Add Attributes This part of your Google My Business listing offers you an opportunity to tell your customers about special features (not your products/services). This can include things like accessible parking, air conditioning, restrooms, free wi-fi, and if you have a drive-thru. Customers can also add additional attributes here. Upload Professional Photos Make sure you add important, professionally-taken images (e. g. , your logo, your storefront) and a cover photo to your Google My Business listing here. You can also set an image as your logo. Simply select the photo, click “more” and select “set as a logo. ” Share Important Updates When something special (e. g. , events, promos) is coming up you’ll want to make sure you add it to your Google My Business page. You only have 70 characters... --- - Published: 2022-01-31 - Modified: 2022-01-31 - URL: https://localseotampa.com/want-more-effective-ads-use-a-ppc-shield-202201/ With click fraud on the rise, it is hard for marketers and company owners to know if they should still use PPC. While this is a very effective way to get traffic to your website, you take the chance of having fraudulent clicks. If you have thought before that PPC was the way to go, you are in luck. You still can do this with the help of a PPC shield. Stay tuned to find out how. First, we want to talk a bit about PPCs and click fraud. Unfortunately, click fraud can occur at any time. Click fraud occurs when a person knowingly clicks on a paid ad and has an intent to do malicious things. Fraudulent clicks coming from non-genuine places are also known as invalid clicks in Google Ads and other paid ads. Should this happen, you do not need to despair. There are tons of haters out there that would rather do damage to someone else’s site rather than work harder to get ahead on theirs. Automated clicks that are not necessary in this case will be covered. Click fraud occurs more than entrepreneurs want to say. Two years ago, there was $35 billion damage estimated in click fraud. Sadly, brands, lines, and agencies were hit hard. When we take a closer look at it, 9 out of 10 campaigns are affected by click fraud at one point or another. You may be wondering if fraudulent clicks can occur any time of the year. Yes, PPC frauds will strike at any time, but it also depends on your geographical location and your industry. Think spambots will only go to your site once and forget about you. Highly doubtful. You can relate to them as being a pest flying around in your kitchen, such as a gnat. It lands on everything, but as soon as you think you have gotten rid of it, it returns, possibly with a friend or two. Fraudulent clicks are a lot more than just being a fraud. Those who have been using the clicks may begin to see a lack of trust. A senior product manager with Google’s ad traffic team stated there would be a return on investments as growth in the future will not only impact Google but also other businesses. It also depends on what niche your website is in. One of the biggest click frauds is in the photography business with 65%. At just 3 percent less, pest control weighs in at 62%. Then it is the locksmith at 53%, plumbing at 46%, and waste removal at 44%. But there is a simple solution to this called fraudulent click prevention software. This software is used to block fraudulent clicks while safely monitoring the site. It is a preventive measure that everyone should take if they are going to be using PPC ads. So how does a fraudulent click prevention software program work? The program is set up to add a piece of code to your website, which will... --- - Published: 2022-01-24 - Modified: 2022-01-24 - URL: https://localseotampa.com/why-duplicate-content-is-never-a-good-idea-202201/ We have all heard it is best to refrain from using duplicate content. After all, Google says it will not help you in your attempts to do SEO on your website. There are duplicate content checkers that are able to tell if you have copied anything from another site. Once you understand why you should not double up on content, you will be able to place content on your site and let your website flourish without too much worry. Any content you add to your website should be unique. Content should never be copied from any other site. Google feels that all content on every site should be relevant to its users, and if so, then your authority online will increase. Furthermore, duplicate content is often viewed as spam, and it will be harder for anyone in the professional world to gain your trust. Search engines want content that is unique and not found at 100s of other sites. Unique content will allow the SERPs to pull up a variety of information about one topic. Google can tell if you have duplicate content on your website. And if you do, rest assured that they will not find your site as credible as others. This, in turn, can affect your SEO ratings. Instead of being on the first page like you anticipate, you may wind up on the third or fourth page, or even worse. A website is likely to rank higher when original and unique content is used. Your website will be viewed as more credible as long as the information you provide is correct and relevant to your website or brand. And as an extra bonus, if your content is credible, you will earn authority, which can further lead to backlinks. Now you may be thinking that sometimes duplicate writing is bound to occur because you need to put some information in about your brand on a few different pages. You may consider using canonical tags to show Google the page needs to have on-page SEO on a few pages of your website. If none of these tags are utilized, Google will determine for you which pages to index. These tags are a wonderful way to have the search engine decrease the effect of duplicate content. There is a lot of content for the search engines to review and index. With so many spammers online now, website owners must realize it is a tough job, but Google has made it work. Filters are utilized to throw out data that Google is already aware of. You will not be penalized for this. Algorithms are used to issue penalties, or a search engine may also be used. If you are not able to write content that is original yourself, you may consider hiring a content writer to do so for you. However, be wary of those that sound too good to be true. While you certainly do not want to pay an arm and a leg for your writing, it is... --- - Published: 2022-01-17 - Modified: 2022-01-17 - URL: https://localseotampa.com/google-reviews-can-help-local-seo-202201/ If you want to rank higher and convert your searchers into clients, Google Reviews are perfect for that. Many local SEO specialists have used Google Reviews to help them. And the great thing is that so many of your clients are glad to write assessments no matter if you have requested them to do so or not. Now, you may be thinking, but what if these clients leave negative reviews? While no company wants adverse reviews, local SEO specialists say that these assessments can aid you. You simply need to make sure that you address the issue right away. Negative reviews that are left with no response can show many things about your company, the first one being that you do not care, and second, that you are not listening. If you have been wondering what Google Reviews can do for you, keep reading as we have provided all the benefits. Right now is an excellent time to invest in Google Reviews as many individuals have been using online searches now more than ever due to the pandemic. This means that you want to have your company exposed so everyone who needs the services you provide can find your business. Right now, those who use reviews to decide on the product or services they use are climbing. Just two years ago, a whopping 87% of consumers read online reviews to help them decide which ones are the best fit for them. Based on Local Consumer Review Survey, a local SEO specialist will tell you that 97% of consumers are using online media when researching what is best for them. While 90% of those will utilize the search engines, 48% have been known to look at Yellow Pages Internet. Twenty-four percent employ vertical pages while 42% utilize comparison shopping sites. If you're not familiar with Google Reviews, you might wonder how to even get them. Or how to find them. The best type of Google Reviews is those that are left on a Google Business Profile page. Some may leave assessments on social media sites. And you can also place a testimonial section on your website for clients to write their thoughts and opinions. Heard the idiom"Ask and you shall receive"? This applies to Google Reviews. Most of your customers are more than happy to write reviews about your products, courtesies, or company if you ask. This may be completed in a variety of ways. Some businesses will email or text a copy of a receipt and request a review that way. Others will provide an offer in these emails or texts for a certain percentage of their next purchase for writing an assessment. You may also consider leaving a link on your receipts to your social media pages, Google Business Profile, or other assessment websites. You will want to make sure that your clients have straightforward access to these reviews. On your website, you can use banners to lead your clients in the right direction of assessments you have received.... --- - Published: 2022-01-10 - Modified: 2022-01-10 - URL: https://localseotampa.com/making-local-seo-hyper-specific-and-personalized-202201/ Many people envisage SEO as a long-term strategy. In the earlier days, SEO appeared different from what it is today. A lot of pessimists believed that SEO was a short-term fad and will disappear fast. But SEO and search engines have evolved quite a bit since then. Only the more adaptable digital marketers have managed to stay with the development curve without taking heavy losses. But what about the future of SEO? It is believed that in the future, local SEO will become significant. And more personalized and hyper-specific SEO will take prominence. Influencing factors for the future of local SEO Why are we expecting changes to arrive for local searches and local SEO? Here are some influencing factors. Machine learning and user data: Google and other similar organizations are digging deep for mining personal data and understand user behavior. By using machine learning, they can make their technology extremely personal. Small algorithm updates: Gradually Google has shifted away from any major algorithm overhauls. It has moved slowly towards AI-driven and small tweaks instead. All these small adjustments lead to a more fine-tuned and specialized local search environment for both webmasters and users. Webspace and competition: The internet is gradually becoming more crowded and if you are looking to garner any hopes of standing out, you must be able to differentiate your offerings. It means appealing more to a specific niche audience. Some strategies for your local SEO campaign Here is what you can do for your local SEO campaign at the moment. Pick up several local citations: Keep in mind that local SEO will become more significant than ever. Therefore, it is a terrific time to look for more local citations. Try to get your company featured in all possible local listings. Also, ensure that your information entered in these listings is accurate. This is quite helpful for earning a greater number of customer reviews. Develop content for cities: When you are looking to perform local SEO to optimize your website for the local audience, you need to begin developing content for the specific cities. You may have subsections of your landing pages or site for these cities for capitalizing on the local clientele. It is typically more powerful when the competitors are national. In some places, the competitors might be missing. Target specific niche market and serve it: Find out the specific audience not targeted by your competitors. Then you can begin researching them. The better you get at catering to this hyper-specific audience the more relevant you are likely to be for them. Remember, in most cases, this relevance is far more valuable than the size of your audience. Watch out for the competitors: Keep a close eye on what your competitors are doing on the web. Find out how they are adapting to the changing landscape of local search. Know the clientele they are targeting and the type of content they are developing. How are they ranking in the SERPs? You may try and borrow some... --- - Published: 2022-01-04 - Modified: 2022-01-04 - URL: https://localseotampa.com/google-confirms-local-search-algorithm-update-202201/ Google has confirmed that they have made some updates to the local search algorithms that were rolled out in November 2021. This Google update is being termed as November 2021 local search update. The update was rolled out for local search results near the November end and it concluded on 8th December. The Google update involved a further rebalancing of different ranking factors that the company considers while displaying the local search results. Although the update began to take effect at the end of November, the actual changes were felt in the first week of December. Google guidelines The Google guidelines about the update have mentioned that you need to keep following the best practices for local SEO. You can find more information about the Google local search best practices online. Remember, the weight provided for every ranking factor noted in the help guide of Google needs to be rebalanced. Some of the ranking factors for the Google local search results are, Relevance: This indicates how the local business profile can match with what people are looking for. Distance: The distance of the potential search result from the term used for a location in the search query. Prominence: It refers to how well-known the company is. Weightage for the ranking factors Google will never provide exact details about the weight it gives to every ranking factor. Therefore, the best method to react to the update is by rebalancing your efforts. For instance, if you concentrated more on optimization of relevance by placing more emphasis on the business profile with relevant info, now it might be the right time to concentrate more on establishing the prominence of the business. November 2021 was an eventful month in terms of SEO, as we saw several Google algorithm shakeups taking effect. But it must be fairly simple to decide whether you were specifically affected by the November 2021 local search update. The local search update can only affect your Google Business Profile and its ranking in the local perspective. In case, your business profile ranking has remained unchanged, there is a good chance that you are not adversely affected by this update. For professional advice in the Tampa, FL area, get in touch with Local SEO Tampa Company. --- - Published: 2021-12-20 - Modified: 2021-12-20 - URL: https://localseotampa.com/what-to-avoid-with-seo-202112/ Google is continually changing its PageRank algorithm, and these changes result in the search engine optimization (SEO) industry constantly changing. The result is that today many of the traditional standard practices are now deadly sins, and you don’t dare commit them without being penalized by Google, who may even kill your ability to rank. Therefore you need to know what they are so you won’t be guilty. SEO Mistakes to Avoid Some techniques shouldn’t be part of your digital marketing strategy today. It’s important to know what these out-of-date techniques are so that you can avoid them. Placing Links in Social Comments The infamous “backlink in a social media comment” trick is a classic culprit. Early, professionals would write a generic response to a user-generated query then link it to their website to get a cheap backlink. While these used to work, this is no longer the case. Now, these types of links are disavowed. Using Keywords Excessively Google wants to organize the world’s information, so it’s universally accessible and helpful. However, this means that any website that it doesn’t find easily accessible and helpful is penalized. Therefore you need to avoid anything that could be considered spam. Initially, it was acceptable to use the same keyword repeatedly. Unfortunately, this isn’t natural or user-friendly. Now it’s advisable to maintain a keyword density of under 5%. A 1 - 2% density is what you should target. Creating Private Blog Networks In the early days of SEO, website owners would buy a variety of websites and link them all together to form one primary website. This connection of websites is what’s known as a private blog network (PBN). Today Google frowns upon PBNs and will penalize you significantly for using one. Not only will they ding one of your sites, but they’ll ding your entire network. They want to see authentic link placements instead. The best way to get these is to create high-quality content. When top publications find this content, they’ll give you a backlink. Over-Optimizing Anchor Text Although a bit more technical, this is a very important tip to remember. Typically, it’s a good idea to use keyword-rich anchor text, but you also want to use a variety of natural, non-optimized links as part of your SEO strategy. To understand what this means, imagine you’re building a backlink strategy in your article about stocks. Some of the ways you can link to this article would include: A non-optimized version: “You may find this article useful. ” A keyword-rich version: “Click on this article about stocks for more information. ” A long-tail version: “To find new stocks for your investment portfolio you may want to read this article. ” Writing Content for Robots Nobody wants to read something that was designed for robots. People want to read real, authentic content that’s written naturally. This is why Google has created a brilliant PageRank system to detect the difference. The system knows when you’re manipulating algorithms by tricks like keyword stuffing. Today you... --- - Published: 2021-12-13 - Modified: 2021-12-13 - URL: https://localseotampa.com/the-importance-of-seo-for-your-small-business-202112/ Digital marketing has been using search engine optimization (SEO) for years, with good reason: It’s an affordable way to accelerate your small business’ growth. However, the biggest challenge is how fluid search engines are (e. g. , their ever-changing algorithms). Anyone who believes they understand its essentials needs to remember that these changes will continue. How SEO Will Help Your Small Business There are many different practices and processes that are used in search engine optimization to help your small business website rank higher on search engine results pages (SERPs). Here is where you’ll want to rank as high as possible. The higher you’re able to get your website ranked, the more people are likely to find it and consider purchasing your products or services. You can achieve higher rankings by optimizing your site to convince engines that your content is valuable and relevant. Businesses rely on successful website optimization. If you have an eCommerce website or are vying for the attention of new investors, it can make the difference between accelerated growth and leaving the starting blocks. How it Works The first thing you must realize is that SEO is a long-term strategy. Even when you dedicate considerable time and effort to the process, results won’t happen overnight. You need to start by examining the search engine results pages first. Your goal is to increase your standing within organic search results. You’ll see listings marked “Ad. ” Those are paid-for listings resulting from search engine marketing (SEM). Below these paid-for listings are the organic ones influenced by SEO techniques. Google’s robots “crawl” your content and assess it when indexing your site. SEO isn’t static. For instance, a few years ago, search engines would rank your small business website at the top because you repeatedly used the same keyword phrase. Using different keywords is essential since you want to draw in as much traffic as possible. The way today’s search engines are designed makes them more intelligent. They can assess the quality of your site and the user experience too. Important Areas Not to Overlook There are a few key areas that your small business will need to focus on here. It’s crucial to know what these are and why they play an essential role in your optimization work. Technology Search engines consider various technological factors, such as how fast your site moves. When your site takes a long time to load, visitors will go elsewhere. For this reason, you need to take measures to optimize your site’s speed. Content Google will rank your content highly if it closely matches a user’s search query. Think about what these search queries are asking. Doing so allows you to identify keywords for which you wish to rank. Content also needs to be original, well written, and customized. In 2021 over 55% of total web traffic comes from mobile phones. These small screens make it difficult to read lengthy articles. If your small business website has content that displays poorly here, you’re losing... --- - Published: 2021-12-06 - Modified: 2021-12-06 - URL: https://localseotampa.com/protect-your-business-from-click-fraud-202112/ When you pay for every time someone clicks on your Google Ads, you expect to see some type of return. Google says you should see an average conversion rate of around 3. 5% (three sales per ten clicks). However, if people fraudulently click on your ad, they’re committing click fraud since you’re paying for “fake” clicks. This fraud can cause you to spend more money and not even reach your target audience. Types of Click Fraud with Google Ads Once you understand what click fraud is, you may wonder why people engage in this practice. What’s in it for them? To answer this question, it’s essential to look at the two types of click fraud. Click Fraud by Competitors Your competition wants you to spend a lot of money on Google Ads without seeing any return. While many companies wish for this, others take steps to ensure that it happens. They do this because when you blow your ad budget, they’ll have less competition when they run their Google Ads later in the day. Additionally, your ad score is impacted by low-quality clicks, so your ad is shown less. Click Fraud by Publishers Publishers also benefit by clicking directly on your Google Ads. They do so because Google Ads pays them a percentage for each click that your ad receives while on their website. When there are more clicks, the publisher makes more money. Understanding Click Fraud Prevention While it’s challenging to detect click fraud, setting up click fraud prevention isn’t challenging. Doing so will also help you be more conscious of when it’s happening so you can limit its impact. Set Up IP Exclusions in Google Ads When you look through your Google Ads data and know for sure that specific IP addresses are creating fraudulent clicks, take a moment to block them. Once you’ve done so, your ads will no longer show up on those websites. Unfortunately, this isn’t a fool-proof method since some operations are pretty sophisticated. Consider How You Run Display Ads Display ads are in the greatest need of click fraud prevention because they’re the most susceptible. This susceptibility comes from the fact that the publisher can conduct click fraud, which they can’t do with search ads. If you still want to use display ads, you should focus on retargeting ads. When running retargeting ads, they’ll only be visible to people who’ve visited your website in the past. Publishers then won’t be able to see your ads on their sites. You’ll also benefit because you can target your audience at various parts of their journey with you. It’s also an excellent means of click fraud prevention. Concentrate on Ad Targeting The best means of click fraud prevention is creating highly targeted ads. These Google Ads will also be more successful. Here are a few tips to help you with this: Since most click farms are located in low-income countries, you should exclude these countries and their languages. Focusing on a smaller geographic area will ensure... --- - Published: 2021-11-29 - Modified: 2021-11-29 - URL: https://localseotampa.com/why-you-need-to-hire-an-seo-company-202111/ Part of being a successful business today lies in having a website. Not just any old website will do, though. Your business needs a high-quality, well-functioning, up-to-date website. With everything else you already have on your schedule, wonder how you’re supposed to find the time to create such a website. However, the more you read about its importance, the more you realize that you can’t do without it. So now you find yourself considering hiring an SEO company. There are many great reasons for doing so. 4 Reasons to Hire an SEO Company The thought of allowing an experienced company to handle your business website’s SEO may not resonate with you quite yet. However, it’s worth taking a few minutes to press on and consider why you aren’t “sold” on this idea. Maybe some of the following reasons for hiring an SEO company will help change your mind. SEO Improves Your Website SEO is crucial for websites today. Previously only websites in highly competitive industries needed to use search engine optimization to boost them to the top of the search engine results (SERPs). However, when you stop to consider that every business has competition, you see that it’s now necessary to reach out to potential customers and take advantage of the leads they capture. Websites that don’t use the services an SEO company offers may never gain the exposure it needs. It also may never see the top of the SERPs. This situation occurs because these companies know how to optimize your website to load quickly, target the most relevant keywords in your niche, and make you more competitive overall. These are all things your business needs so it can increase its bottom line without investing a small fortune in marketing. An SEO Company has the Experience You Need Basic SEO knowledge is essential, but experience in optimizing websites is even better. There are so many articles and blog posts available that allow you to learn SEO on the go. However, it’s not a good idea to try different tactics on your site to see what works. Your business’ success shouldn’t be based on your experimentation and guesswork. These can do more damage than good for your website. For instance, while link building helps build your website’s authority, it can result in your website being penalized when done incorrectly. At worst, it could even result in your website being removed from the SERPs. On the other hand, an SEO company has the knowledge and experience to make intelligent decisions that increase your website’s rank and visibility in the SERPs. Typically, they’ve also worked with numerous clients in a variety of industries. As such, they’re well equipped to handle your unique needs and expectations appropriately. Partnering with one of these companies will ensure that unexpected changes (e. g. , algorithm updates, penalties) are correctly handled. After all, they've experienced these things many times in the past. This experience can ensure that your website makes it through these issues quickly and easily.... --- - Published: 2021-11-15 - Modified: 2021-11-15 - URL: https://localseotampa.com/helpful-tips-for-creating-the-perfect-seo-tags-202111/ You’ve built your business’s new website. You feel proud of what you’ve created. Now you sit back and wait for business to come to you. Right? Unfortunately, this isn’t the way that it happens. You need to help people find you online just like you’d help them find your brick-and-mortar address. Now that you hear this, you may feel a bit worried. What’s involved here? What do you need to learn and do? How do you do these things that are a part of good search engine optimization (SEO)? These are probably just a few of the numerous questions you have rolling around in your mind. Well, don’t worry. Here is the first of two critical things you’ll need to know about: the meta title and meta description. The Meta Title Tag This tag is essential for both users and search engines alike. The meta title tag’s job is to tell everyone what to expect regarding the page’s topic and purpose. Its information is then used to form the headings you’ll see in SERPs (Search Engine Result Pages). When crafted correctly, it can lead to more click-throughs and even improve the ranking of your site. Tips for Crafting Your Meta Title Tag Now that you know what a meta title tag is and why you need to use one, there are a few tips you should keep in mind as you create it for your website: You must work to keep your meta title tag as brief as possible. At the same time, you want to make sure that it describes all the content found on this page. While you’ll want to use your page’s keywords in this SEO tag, you don’t want to “stuff” it. In other words, make sure you don’t repeat the exact words and phrases needlessly, several times. Don’t use the same title for every page on your website. Take the time to create a unique title for each page. Using proper grammar is essential here. Make sure you start every word in your title with a capital letter. Doing so will also make your page more noticeable and thus more likely to get clicked. The Meta Description Tag Markup This tag is sometimes referred to as a meta description attribute or tag. Regardless of how you choose to refer to it, you can think of the meta description tag like you’d think of advertising copy. It’s an HTML element used to describe and summarize the content that’s found on your page. When crafting this tag, you want to let people and the search engines know what to expect when they arrive on your page. Good SEO dictates that you’ll also want to include your keyword here. Doing so is essential because search engines frequently use snippets from your meta description when crafting search results that are listed underneath your search title. When you carefully craft your wording here, you should see an improvement in your website click-through rate. Tips for Crafting Your Meta Description Tag... --- - Published: 2021-11-08 - Modified: 2021-11-08 - URL: https://localseotampa.com/considering-real-estate-seo-and-its-value-202111/ You love your job as a real estate agent. However, recently you haven’t been able to get as many clients as you could in the past. This issue has you wondering if it’s the state of the market we’re in or if you should be doing something differently. All you know is that you long to see the success you’ve enjoyed in the past. You need to stop and consider that we’re living in the digital age today. To be successful in any industry, you must stay ahead of the latest trends. To do so, you’ll need to use real estate SEO. Now before you think, “Great, one more thing on my list of things to do! ” let’s take a moment and look at this topic. Let’s consider its importance and how you can use it to get ahead of your competition. Prioritize Your Website The first step in real estate SEO is to create a website if you don’t already have one. Not having such a clean and professional-looking website can raise red flags in people’s minds. This look isn’t one you’re trying to create when you want someone to buy a home from you. However, it doesn’t end with creating a website. You need to make sure that it’s user-friendly, informative, and easy to find. These are all things that real estate SEO will do for you, so you don’t get overlooked. Create Social Media Accounts Another thing that you can’t go without is social media accounts on Facebook, Twitter, Instagram, LinkedIn, and YouTube. When done correctly, social media is a very effective tool for real estate agents. You can’t simply create accounts and forget about them. You need to keep them updated and invest in ads, so more people see you. The more people you encounter, the more customers you may have. Create Content A good real estate SEO strategy requires you to create content. Remember, anyone who’s buying a house will have a lot of questions. Herein lies your opportunity to provide them with all this information. When you’ve been a real estate agent for a while, you’ll know what questions clients want you to answer. This information will make it easier for you to create topics for your content. Otherwise, you’ll want to take some time to do some research to know what topics are relevant. You can’t overlook the importance of investing time here, so you get the valuable traffic your website needs. Offer Virtual Tours COVID has taught us the importance of virtual events. Even though we’re slowly returning to in-person events, virtual events will still play an essential part in our lives. This reason is why you can’t afford to overlook virtual tours. These tours make it easier for your clients to view homes, especially if they’re from out of town or have a hectic schedule. They’ll also help free up some of your time since you can create a virtual tour of each home that you then share with various... --- - Published: 2021-11-01 - Modified: 2021-11-01 - URL: https://localseotampa.com/get-more-high-quality-backlinks-in-just-one-week-202111/ You have a website, but it’s not performing the way that you expected. While you’d thought that it’d bring in tons of new customers, you don’t see this happening. In fact, nobody has mentioned that they’ve seen your website. All of this leaves you feeling a bit confused. After all, you’ve heard that having a website would result in more sales. You thought that all you had to do was build the website and add it to your business cards, maybe even your email signature. What happened? You forgot that you must also engage in marketing. An essential part of this marketing has to do with building high-quality backlinks to your website. Fortunately, there are a few tips that you can use to get this taken care of in just one week. How to Get More High-Quality Backlinks in Just One Week Now that you understand the importance of doing some marketing for your website, the place you should start is with backlinks. These are links from other websites that point to yours. Creating these links doesn’t have to be complicated. Fix Any Broken Links on Your Website One of the quickest ways to obtain these high-quality links is to report 404 errors, irrelevant and outdated content to web admins in your niche. Start with high-domain authority websites in your niche. Use the Chrome extension “Check My Links” to find 404 errors automatically. You’ll want to do the webmaster a favor when you find these. Send them a friendly email letting them know when you’ve found an error for which of your web pages would be a suitable replacement. Of course, you should acknowledge that you own these pages. Taking the time to do this “favor” may encourage them to link to you in return. However, it’s essential for you not to appear greedy. Write Guest Posts One of the best ways to improve your SEO and get high-quality do-follow links is to write guest posts for other websites. Be careful you don’t accidentally cross into black-hat SEO territory here. To “play it safe,” you’ll want to concentrate your efforts on sites that have the highest domain authority in your niche. While some websites are actively seeking guest posts, others you’ll need to email. When emailing them, make sure that you offer high-quality, well-researched content. This content is what search engines look for and what will get you the backlinks you need without the penalties you don’t need. Use Reddit to Your SEO Advantage Although your social media platforms already link to your website, you may have forgotten about Reddit. You can’t afford to overlook this site since it has such a high Alexa ranking. The ranking stems from the fact that many people look for information on this site because they trust it. For those unfamiliar with Reddit, here you’ll find many niche communities dedicated to a variety of common interests. Therefore, regardless of your niche, you’re bound to find a lot of people discussing it. You can create... --- - Published: 2021-10-25 - Modified: 2021-10-25 - URL: https://localseotampa.com/heres-how-to-understanding-googles-expectations-for-page-titles-202110/ You’ve been working hard on your business. You need to do so many things each day to take care of your business and keep it running. Sometimes you feel as though you’re working from morning to night to get everything done. You can’t imagine anything else on your task list. Any extra time you have you spend on marketing efforts. You think you’re doing pretty well here, especially when it comes to SEO. After all, you’ve seen that you’ve been getting a decent amount of traffic from Google. At least this has been the trend until recently. Unfortunately, Google tends to change things around a lot. While they say the reason for these changes is to improve their service, if you’re like many of us, you feel like they’re just trying to drive you crazy. One of the recent things that Google has placed more information on is your title metatag (a. k. a. meta titles, page titles). Here’s what you need to know in a nutshell. Understanding What Google Expects From Page Titles Since August 2021, Google has become very specific regarding its SEO tips for title metatags. It was then that they rolled out changes to ensure that these tags were, in their words, more “readable and accessible. ” Thanks to this update, it’s time for everyone to create new title links that adhere to Google’s “rules. ” Before you get started, you’ll want to know what these are. Google’s Best Practices for Writing Title Metatags Google has recently renamed the clickable titles that take users to pages found in their search results. They’re now known as title metatags. To tell Google what you want them to display as the title link, you simply write the descriptive text inside the element. Here are a few things that you should remember when creating these: Create a unique title for each page on your site using the element. Don’t simply recreate the same text on each page. Make sure your titles are short, concise, and descriptive. Don’t use any vague text. Never repeat text in your titles just for the sake of SEO. Whenever appropriate, take time to brand your titles. You can do this simply by adding your site’s name to the front of them. Things to Avoid When Writing Title Metatags for Google Google says that some common issues will cause it to replace your preferred title metatag with one they’ve generated for you. Some of the most common reasons for this include: Make sure your titles aren’t half-empty or missing descriptive text. Keep your title updated. It should be reflective of your main content. Don’t use the same URL multiple times. Even if you’re creating similar content (e. g. , doing a yearly roundup). Many sites have similar text repeated throughout a subset of pages within their website. Doing this is bad for your SEO. Meet Google’s Expectations for Page Titles There’s a lot of information to keep up with, especially as a business owner. You don’t... --- - Published: 2021-10-04 - Modified: 2021-10-04 - URL: https://localseotampa.com/what-you-should-know-about-wordpress-themes-and-seo-202110/ You have a new website you’ve spent a lot of time creating. For its design, you’ve chosen to use a WordPress theme. Now that you’ve moved on to marketing, you hear a lot about SEO. Somewhere along the way, you may have heard that the theme you’ve chosen will affect how you rank in the search engine results pages (SERPs). Now you find yourself wondering if there’s any truth to this. You may even be afraid to work on your site’s design anymore now that you’ve launched it. There are some things you should take into consideration here. Changing your theme can have both a negative and a positive impact on your business. Take a moment to assess the situation. Factors Your WordPress Theme May Affect While you may think that your WordPress theme is simply a way to change how your website looks, it can also change many essential background details that’ll affect your SEO. You should take a look at what these factors are before deciding to change your theme. They include: Your theme dictates your page load speed. If your new theme requires more plugins and customizations, they’ll slow your site down. You can think of your theme as your website design. Make sure you choose one that provides visitors with an enjoyable experience. This factor plays a critical role in your conversion rates and SEO. Themes also impact how Google views your site since different themes contain or edit additional metadata (e. g. , page title, meta description), which Google uses to understand your page better. Many of these aren’t even considered by Google, but you could lose your ranking in the SERPs when you change others. Structured data, also known as schema, is a type of metadata used by search engines to better understand a page’s contents. They also use this markup to display features from your content in the SERPs. Make sure your theme marks each with the proper schema, as this is a vital piece of the search engine puzzle. Watch your website’s search functionality. Before implementing your new theme, you need to take the time to make sure everything (e. g. , your site’s search bar) works. Choose a single-purpose theme, especially if your site has a specific use case (e. g. , it’s a blog that doesn’t sell products). Multi-purpose themes have extended functionalities that may slow your page speed down. Helpful Tips for Changing Themes Before committing to a significant change in your WordPress theme, you’ll want to take steps to ensure a smooth transition, so you don’t hurt your SEO. This type of planning is essential. These steps include: Make sure that you’re improving your SEO performance. Choose a WordPress theme that offers a lot of features and is also well-optimized. Doing so will save you from installing lots of plugins that’ll slow down your site. You don’t want to change themes too frequently. These changes will impact how Google indexes you and may negatively impact users’ enjoyment of... --- - Published: 2021-09-27 - Modified: 2021-09-27 - URL: https://localseotampa.com/a-look-at-white-hat-seo-in-2021-202109/ You’ve heard of SEO. You’ve also heard of the various factors that help you rank higher on the Search Engine results pages (SERPs). What you may not know is that there are different types of SEO in existence today. Now that you’ve been told that there are different types of SEO, you may wonder what they are. You may even find yourself pondering how they’ll affect you and your website. The two types of SEO are black and white. They’re two things you need to have an understanding of today. Take a moment to make sure you’re on the right side of the “law” as you learn about the difference here. Black Hat SEO and Google Before delving into the tenets of white hat SEO, it’s essential to learn about Google’s history and how SEO services work. Doing so will give you a better understanding of where we are at with these things today. Google has always prioritized connecting people with relevant information. Initially, they used keywords and PageRank to accomplish this. Therefore anyone whose page contained numerous commonly searched for keywords and had links pointing to their website would rank highly. Unfortunately, some unscrupulous SEO services took advantage of this. They engaged in many shady tactics (e. g. , keyword stuffing, hiding keywords, spamming backlinks). Since this ruined people’s experience with Google, the search engine introduced several updates to punish them. Today it’s increasingly difficult for an SEO service to get past Google with these tactics. With this in mind, we’ll want to know more about “white hat” tactics. White Hat SEO and Google White hat SEO has an entirely different philosophy: Regardless of what actions an SEO service takes for your website, these should be done with the user’s experience in mind. In other words, the primary goal of white hat SEO is to try to make the internet a better place for everyone. There are many reasons why an SEO service should desire to do this. Better SEO Results Remember, Google will intentionally penalize black hat practices. While they may get you a quick, sudden surge in traffic, you’ll get better long-term results by engaging in white hat SEO. A Better Reputation Having an SEO service create good content, build solid links, and improve user experiences enables you to build a better reputation for your website. When this happens, people will want to become loyal customers. White Hat SEO In 2021 White hat SEO continually changes due to new technology, user behavioral patterns, and Google’s algorithm updates. Google has been known to reward these behaviors by ranking websites that follow their rules higher in the Search engine results pages (SERPs). There are a few things you’ll want to make sure that your SEO service remembers so they can help you here. Design Your Website with Visitors in Mind You should keep your users’ experience in mind when you do anything to your website (e. g. , design new pages, write content). Anything that detracts from their experience... --- - Published: 2021-09-13 - Modified: 2021-09-13 - URL: https://localseotampa.com/why-your-small-business-should-try-sms-marketing-202109/ Do you own a small business? Are you struggling with marketing? Maybe you’re having a hard time getting your name in front of your target audience. As a business owner, it’s up to you to bring customers through your door. While you may know how to do this with traditional marketing, trying other, more conventional ways is a good idea. Doing so will help your business be more competitive. You should know that you’re not the only one who’s struggling. However, many small business owners have found a way to take their marketing to the next level with text marketing, and you can too. The Benefits of Text Marketing for Your Small Business Text messaging is more than a convenient way to talk to your friends and family. It’s also a powerful form of marketing for your small business. If you’re wondering if you should implement this type of marketing, you should take a moment to consider its many benefits - some of which you may have never thought of before. SMS Marketing Lets Customers Opt-In or Out To be successful with traditional marketing, you need to reach a lot of people. This marketing will cost your small business a lot of money on messages that are either quickly forgotten or ignored. On the other hand, when you use SMS marketing, people will opt-in, so you can rest assured that they want to hear from you. For this reason, you’ll be able to save a lot of time and money. Of course, they can also choose to opt-out whenever they’re no longer interested. Text Marketing Encourages Customer Loyalty While many people have learned how to ignore email marketing, the novelty of delivering personalized content and discounts through text still exists. This novelty will allow you to form a strong bond with your customers. Unlike email, your customers won’t be able to move your texts into a spam folder where they’ll never be seen. Without this ability, text messages are virtually guaranteed to be seen. SMS Marketing Improves Customer Engagement Most people are anxious to read the text messages they receive. Unfortunately, this isn’t true with email because people have been conditioned to expect many unwanted messages there. People that are interested in reading their text messages right away are beneficial to your small business because these recipients will want to hear about your promotional campaign, and you can make sure they do so right away. For this reason, you’ll be able to make the most of your advertising budget. Text Marketing is Delivered Quickly Text marketing is popular because it’s so brief. Your customers are more likely to read the whole message because of this. These messages are also much less intrusive than pop-ups and phone calls. If you don’t have a lot of time to spend on marketing, this can also benefit you since it’s fast and easy to plan and deploy this type of marketing. SMS Marketing is Affordable Besides saving you time and money, this form of... --- - Published: 2021-09-07 - Modified: 2021-09-07 - URL: https://localseotampa.com/why-wordpress-plays-an-important-role-in-dental-practice-seo-202109/ In 2003 WordPress was released and since then it hasn’t stopped growing. So it should come as no surprise that it’s now responsible for powering 34% of the internet. There are many reasons why it’s so popular. Focusing on User Experience This content management’s themes and plugins work together to create attractive, professional, user-friendly websites. Visitors reward these websites by staying longer which will then decrease your website’s overall bounce rate - something that’s important for SEO. Making Metadata Easier to Manage Search engines use SEO titles and metadata to interpret your website’s relevance. By adding keywords, your website will rank higher in the SERPs (search engine results pages). With WordPress, you can use the Yoast plugin to easily add these keywords to your blog. Speeding up Load Time Google uses page speed as a ranking factor in mobile search. Therefore slow sites mean you’ll rank lower. Fortunately, this content management system comes with plugins (e. g. ShortPixel Image Optimizer, WPOptimize) that’ll help speed up your site. Integrating Your Website’s Campaign with Social Media Social media is the best place for brand marketing today. When you’re successful here you’ll also indirectly improve your SEO. With WordPress you can customize your social media buttons, making it easier for your visitors to share your content. Easily Integrate Other Software Many software tools fit seamlessly with WordPress. Tools like ConvertKit, Sucuri, and G Suite not only help your site run smoothly but can also be used to increase engagement which will benefit your SEO. Creating Attractive Permalinks You can easily edit your website’s permalink so that it incorporates your keyword into your URL. Doing so will make your permalink look more attractive and also give you a boost in the SERPs. Easily Optimize Images for SEO It’s vital to incorporate images in your blog posts to break your text up into sections that are easier to read. Doing so will also help you with your search engine optimization. There are several ways that WordPress makes this possible: Create alternative text for each image so you can include your keywords therein Use a plugin to automatically create alt text for each image Resize your images so they don’t slow your page down Optimizing for Mobile Users Over the past few years, we’ve seen rapid growth in mobile usage. There’s been a 222% increase within 5 years. This is why it’s so important to optimize your website for mobile usage today. With this content management system, you don’t have to do anything additional to make this happen since most themes are already optimized for these users. Using Plugins Specifically Made for SEO This content management system’s plugins make it easier for you to rank higher in the SERPs. There are several you’ll want to use, including: Yoast makes it easy for even the least tech-savvy person to optimize their websites for search engines. There are several ways in which it does this. For instance, it’ll help you focus on your content’s keyword as you’re writing... --- - Published: 2021-08-30 - Modified: 2021-08-30 - URL: https://localseotampa.com/deciding-if-you-need-to-hire-an-seo-agency-or-manage-things-in-house-202108/ SEO is a demanding task. This may leave you wondering if you should hire an SEO agency or an in-house specialist. Although their purposes are the same, both of these options have both their advantages and their drawbacks. To determine which is best for your business you need to take some time to weigh your options. The Benefits of Hiring an SEO Agency There are numerous reasons why you should consider hiring an SEO agency. These include: Your SEO company will have a wide array of knowledge. This means they’ll know more than how to research keywords. They’ll also be familiar with digital advertising, mobile viewing, and general tech so they can help you find ways to continue to grow. They’ll be experienced with working with a wide array of websites so they’ll have a vast array of SEO knowledge that they can apply to your website. This will prove invaluable when Google makes any sudden changes. You’ll have a team working for you that can remain on top of the latest algorithmic changes. Typically an SEO agency has an array of services for you to choose from. This is valuable when you discover that your website needs to implement a new key feature. These agencies are more flexible so they can handle it when these things arise. You may find that this option is less expensive than hiring someone in-house. This is because you’ll have to pay more for experience plus you’ll need to provide them with things like benefits, bonuses, and pay raises. It’s possible to escalate issues (e. g. a contractual disagreement, not receiving an answer from your main point of contact) up a chain of command. You can also fire them because you simply don’t get along with them or if they don’t deliver what they promise, meet a deadline, or provide you with the type of work they’d promised. The Drawbacks to Hiring an SEO Agency You’ll find that there are an equal amount of drawbacks to hiring an SEO company. These include: You’ll only have a virtual relationship with your SEO company. This means you can only contact them through email, phone, or Zoom which may make it difficult to brainstorm ideas with them or implement any immediate changes. Deciding to find a local SEO agency to work with will limit what’s available to you. In doing so you’ll discover that not every agency has the same amount of knowledge and experience. Ultimately, you may not have all of your needs met. Since you’re one of many clients you won’t have the full, undivided attention of an SEO company. While they’ll make time for you they won’t always be able to provide you with VIP treatment or answer every question right away. The Benefits of Hiring an In-House Specialist Now that you know both the advantages and the drawbacks of hiring an SEO company it’s important to look at some of the benefits of hiring an in-house specialist. These include: Unlike an SEO company,... --- - Published: 2021-08-23 - Modified: 2021-08-23 - URL: https://localseotampa.com/why-nap-consistency-is-important-for-dental-seo-202108/ When you want people to recognize and trust your brand you must be consistent with its presentation. Online this means that you must focus on NAP consistency since it’ll affect your dental SEO and E-A-T. What SEO, E-A-T, and NAP All Mean Dental SEO is the optimization of your website so that it is more visible in the search engines. For instance, you may want to rank on the first page of the SERPs (search engine results pages) for “dentist in Tampa, Fl. ” To do so you’ll need to use the correct strategies and optimization techniques. Understanding E-A-T’s Role E-A-T stands for expertise, authority, and trustworthiness. These are all crucial characteristics to have when you want to become a trusted authority in your industry. This will help you rank better on the SERPs and thus gain more patients. Understanding the Role of NAP Consistency An integral part of your dental SEO is NAP consistency. This is because building backlinks (links from other websites) to your website is important for building authority. They’re seen as endorsements to the search engines and thus they require NAP consistency. Why NAP Consistency is Important for Dental SEO Google Places, Yelp for Business, and Bing Places are the three big portals for business listings. Your social media profiles are also important. You’ll want to make sure that you achieve NAP consistency with your website on all of these different platforms. This is an important part of dental SEO since this is information that your patients need to have when they’re looking for a dentist near them. Search engines want to make sure that they’re featuring the most relevant information here. If your information is inconsistent you’ll be seen as less trustworthy. Therefore you won’t be listed in queries that are focused on your location. This is also true for your E-A-T. A Look at NAP and E-A-T When your NAP is inconsistent it’ll hurt your dental SEO because the search engines won’t have as much confidence in your business and the information they have regarding it. Since your patients are looking for you to protect their health and financial information search engines like Google tend to hold dental practices to an even higher standard than they hold the typical website up to. Making sure that your NAP information is accurate when it’s published online is important here. At the same time, you’ll also want to make sure that your E-A-T is properly displayed when your patients are searching for your website. If you’re inconsistent in either of these areas you’ll negatively impact your patients. This is because they’ll want to call you or drive to your location. When they do so they don’t want to find that they’ve called the wrong number or wasted their valuable time driving to the wrong location. If these things happen they’ll likely take their business to another dentist’s practice instead of yours. Important Factors Important for Ensuring NAP Consistency While consistency is important you should also understand that... --- - Published: 2021-08-16 - Modified: 2021-08-16 - URL: https://localseotampa.com/how-to-improve-your-seo-by-using-google-trends-202108/ With Google Trends you’ll be able to get information about a keyword’s popularity on this search engine and YouTube too. This is a website that analyzes information throughout various regions and languages. The information is then presented to you in the form of a graph so it’s easy to compare and understand. Reasons Why Using Google Trends is Important There are numerous reasons why this tool has become a popular tool to use in SEO research. One of the biggest reasons is the fact that you’ll have extensive information regarding the searches your clients' conduct, which is a great indication of what they’ll most likely purchase. You can also look at the most frequently used keywords that your customers are using. Of course, with all the results they receive they won’t use more than half of them. This is why they typically won’t move past the first page of SERPs. It’s also why you need to have your website seen here. How to Use Google Trends Now that you understand why it’s important to use this tool, it’s time to learn how to do so to improve your SEO. Analyze Trends in Keyword Volume By using Google Trends to look at a keyword’s trending value over the past year you’ll see what keywords are gaining in popularity. These are the ones you’ll want to create content for. At the same time, you’ll also be able to see what keywords are declining in popularity so you don’t waste time creating content for them. Find Related Keywords Google Trends also has a “Related Queries” table that recommends related keywords that are rising in popularity. These are also listed according to how popular are. This makes it easier to conduct this type of research. Find “Breakout” Keywords As you use this tool to work on your SEO you may encounter times when the percentage of search volume is replaced with the term “Breakout. ” This is something you want to pay close attention to because this keyword has increased more than 5,000%. This doesn’t mean that it’s difficult to rank for. Instead, it means you need to use this keyword in your SEO as soon as possible because it hasn’t become competitive yet. Find Related Blogs and Videos The “Top” tab will show you a list of topics that receive a lot of traffic from searches people are conducting each month. To see if these keywords are on the rise you’ll want to check the “Rising” tab. By looking at these two tabs you’ll be able to create content that anticipates new trends. Once you determine which of these keywords you want to rank for, you can create a list of blogs, videos, and social media posts that are related to these topics. Localize Your SEO Anyone who owns a brick-and-mortar business in their community will want to pay attention to this feature. By monitoring what people are searching for you’ll be able to determine what they want to buy. These are statistics... --- - Published: 2021-08-09 - Modified: 2021-08-09 - URL: https://localseotampa.com/the-importance-of-fresh-content-for-seo-202108/ It’s important to think of your website as a living, breathing part of the online world. This is why things like SEO and creating fresh content are so important to both your visitors and the search engines alike. When you don’t make these updates the search engines will think your website is “dead. ” These are only a few of the reasons why it’s so important to engage in content marketing today. Fresh Content is Indexed More Frequently While fresh content will cause search engines to visit your website more frequently this doesn’t guarantee that you’ll be indexed higher. However, this will give you the opportunity to rank higher depending on your SEO. Search engines use web crawlers (a. k. a. robots, bots, Google bot) to look for websites online. These high-tech programs will then “index” your site depending on various algorithmic factors that the search engine deems important. For instance, your website may be indexed based on the number of incoming links it has, what keywords are being used, and how frequently you add fresh content. Each time you engage in content marketing the search engine will take notice and rearrange your ranking in the SERPs. This is why it’s so important to engage in this activity when you want a higher ranking for your website. However, you can’t simply throw some content out there. You need to make sure that you’re creating high-quality, SEO-enhanced content. When you simply post a lot of low-quality content that’s stuffed full of keywords the search engines will actually penalize you so you’ll move down in the SERPs instead. Increased Content Marketing Leads to Better SEO Content marketing will also provide you with more opportunities to include keywords on your website. These are vital when it comes to SEO indexing and ranking. Fresh content in the form of blogs and articles that contain keywords that pertain to your website won’t only help you do better with a search engine’s algorithm but it’ll also help you attract more visitors. If you’re running a website that offers insurance quotes you may want to update it as many 5 times a week with each new article focusing on a different aspect of insurance (e. g. automobile liability insurance, universal life insurance). Every time you add fresh content you’ll be able to incorporate new keywords to help the search engines recognize that your website is a place that people can visit for their insurance needs. Although content marketing is important you need to remember that Google doesn’t place a lot of weight on how many keywords are used in your website. This is because they don’t want you to simply stuff your website full of keywords. Instead, they’re in search of high-quality content. Fresh Content Increases Your Website’s Authority As a website owner, it’s your job to become your industry’s authority in Google’s eyes. The main strategy you should use here is to engage in content marketing because Google believes that fresh content is king. By creating... --- - Published: 2021-08-02 - Modified: 2021-08-02 - URL: https://localseotampa.com/why-your-medical-practice-needs-digital-marketing-202108/ In the past medical practices that implemented marketing campaigns would focus on running ads on radio, TV, and in newspapers. However, today’s world is more digitalized which means that marketing must include medical practice SEO tactics. This doesn’t mean you should ignore traditional advertising but it does mean that you should also be leveraging things like medical SEO to help them get the best results. More Patients Seek Information Online Today The way patients now search for healthcare providers has been reshaped by the internet. In fact, a 2016 survey indicated that about 54% of people who are searching for a doctor are now doing so online. Researchers believe that this number will continue to grow as people spend more time online. Therefore, regardless of your specialty, it’s crucial for you to create an online image that appeals to these people by using medical practice SEO. Easily Target the Right Audience In the past, people would use a one-size-fits-all approach to medical SEO. Unfortunately, this no longer works. Instead, you must now customize the marketing strategy that your practice uses. While this will take you some time, the good news is that there’s a patient out there for every service you offer. To find these patients you’ll need to use a combination of both medical practice SEO and social media. These platforms will allow you to directly target patients in specific groups (e. g. certain demographics, interests, illnesses). Taking the time to do this will ensure that you’re being seen by the right people. Medical Practice SEO is Cost-Effective Unfortunately, not every practice has an unlimited amount of money available to spend on medical practice SEO. In the past, this meant that a smaller practice may not be able to be as competitive as a larger practice when it comes to medical SEO. Although this may seem unfair, you should know that the medical SEO field is actually an equal opportunity for everyone today. Now all you need to do is find the right tools and services to use to help you with online listing management, content marketing, medical practice SEO, and social media marketing. If you’re accustomed to marketing on TV or radio you may think that these things would cost you a lot of money but in reality, they’re not only cost-effective but they also allow you to reach more people. Easily Interact with Patients As your patients’ needs evolve you’ll need to meet these needs in order to remain competitive. To do this you must always be aware of what your patients are seeking, what they want, and what they like or appreciate. It also helps to know what they dislike or don’t want from their medical practitioners. This is the information you’ll need to know when you’re working on medical SEO for your practice. It’s also essential for you to understand that traditional marketing methods tend to be one-sided which means that you create information for your patients to view without ever interacting with them. This... --- - Published: 2021-07-26 - Modified: 2021-07-26 - URL: https://localseotampa.com/tips-to-help-you-create-an-seo-friendly-faq-page-for-your-business-202107/ Even though you may believe that your website’s content is both complete and thorough you’ll want to create FAQ pages to help fill in any missing gaps. While you may understand the importance of this, you should know that they’re also beneficial in other ways as well. Does having a section of frequently asked questions help you in the SERPs? When you take the time to properly optimize this page for keywords and properly mark it up with structured data it’ll be valuable for your organic performance in the SERPs (search engine results pages). This is because you’ve taken the time to provide an in-depth answer to your customers’ questions. To see such results you can’t simply create a list of random questions. People don’t want to scan through a lot of text to find the answer they need especially if this answer doesn’t actually solve their problem. Your SEO strategy when creating FAQ pages should be the same one you use when you create any other page for your website. To make the page valuable for Google this means including keywords, adding structured data, and optimizing your title tags and meta descriptions. Of course, Google isn’t your customer but when you create one of these well-designed pages it’ll help your business. This means keeping both the search engines and your customers in mind. How FAQ Pages Help You in the SERPs There are many benefits to optimizing your FAQ pages that extend beyond SEO. Maintaining good search engine practices simply contributes to creating a high-quality resource for your customers to use. This will result in other benefits like: By answering your customers’ most common questions on your website your customer service team will have fewer customers to deal with. When you include PAA (people always ask) data and your targeted keywords on your web page you’ll have more opportunities to own these snippets. If you internally link these pages to other relevant content on your website you’ll increase your keyword ranking, conversion rate, and transactions. Optimizing each of your website pages with keywords that are specific to it you’ll improve their organic rankings. How do you make your Frequently Asked Questions search engine friendly? Now that you understand the importance of including FAQ pages there are a few things you’ll want to know and do. The main thing that you need to understand is the importance of having a data-backed strategy. This means that you’ll need to adhere to the following process when creating pages that are SEO friendly: Compile your visitors’ most common questions so you can provide answers that are both complete and concise (about two or three sentences per question). Although this may sound simple you can’t merely brainstorm questions you think your visitors are in search of. Instead, you need to look to see what is being searched for. Once you’ve created a list of these types of questions you’ll want to create short, thorough answers for them. This is important because you want to... --- - Published: 2021-07-19 - Modified: 2021-07-19 - URL: https://localseotampa.com/why-seo-is-important-for-lawyers-202107/ Your law firm’s success depends on your being able to land new clients. Unfortunately, this isn’t always easy to do which means you’ll need to find a way for your firm to stand out from its competition. This is where lawyer SEO plays an important role since it’ll help you capture the attention of people who are already in search of your services. You can use this to your advantage in attracting new clients. However, there are some things that you do need to know here. Defining SEO for Lawyers Lawyer SEO involves increasing your law firm’s visibility in the search engines. The strategies that are used here will help your website rank at the top of the organic search results so you can attract more clients. It will require some effort for you to get listed here though. This is because there are a variety of tactics you’ll need to employ. How SEO for Lawyers Works Many people go online today seeking legal services. SEO for lawyers will improve the likelihood that they’ll find your law firm. This is because lawyer SEO makes it easier for the search engines to “read” your website. A variety of techniques must work together to make this happen. Some of these techniques will require some time before you’ll see their benefits. Therefore you should use a holistic strategy. Understanding the Importance of SEO for Lawyers Now that you have a better understanding of the importance of lawyer SEO you’ll probably want to use it as a marketing tool for your law firm. While this is a great opportunity, there are many other ways in which your law firm will also benefit here. For instance, being listed on Google’s first page will also increase your firm’s authority and reputation - something that’ll help you attract even more clients. The Fundamentals for SEO for Lawyers There are a lot of fundamentals that you need to pay close attention to here. While this may seem like a complicated process, fear not. With the following tactics, you’ll see better rankings, more traffic, and an increase in the number of clients who are turning to your firm to fulfill their legal needs. Keyword Research Good lawyer SEO will always start with conducting keyword research. This is important because you need to determine what terms people are using to find the services your law firm offers. While you may be able to guess what these terms are, it’s best to use tools that’ll suggest keywords, tell you how many people are searching for them, and how likely you are to rank for them. Website Optimization Once you find your keywords you need to optimize your site for them while also making it easy for search engines to analyze and index them. There are some technical things you’ll need to do here (e. g. create a sitemap, improve load speeds). Local SEO SEO for lawyers needs to target people who are located near you. This is why you’ll want to... --- - Published: 2021-07-06 - Modified: 2021-07-06 - URL: https://localseotampa.com/tips-to-help-you-get-to-the-top-of-the-serps-202107/ Although SEO has evolved in numerous ways the one thing that hasn’t changed is how important it is to be listed on the first page of Google’s SERPs. Studies show that even if you’re listed at the bottom of the first page you’ll still receive more traffic than a typical ad. While there’s a lot of competition to get these spots but they’re still achievable. Here are a few SEO tips to help you get there. Improve Internal Linking This is one of the easiest SEO tips to implement. It’s also the primary way that Google assesses your site’s content. Not only will this help Google rank you for more topics but it’ll also help you build better topical authority so they know that when they send you visitors these visitors will be satisfied with the content they receive. This is why it’s important to think about how you link your pages together. You want to find opportunities where a page will enhance another page’s information - something that’ll also benefit your visitors. Locate Your Threshold Pages In the SEO world, a threshold page is defined as one that ranks in positions 11 - 20. While they aren’t getting you any traffic now, if you tweak them a bit you’ll move onto the first page. Research Your Competitors’ Content Here’s another important SEO tip: The reason your important pages aren’t making it to the top of the SERPs is that your competition has something you don’t. While we don’t understand Google’s algorithm, there are many things you may notice when you take a look. This is why it’s important to closely examine the pages that rank above yours. Move Important Pages Towards the Top of Your Site Navigation It makes good SEO sense to move your most important pages to the top of your navigation bar. This is because when Google wants to determine a page’s importance it looks at your internal navigation to see how far the page is from your home page. Since Google sees your home page as your site’s top priority it feels as though its link equity will flow to your other pages with those that are directly linked receiving the majority of it. Make Your Site Mobile-Friendly Although this should be one of the most obvious SEO tips, it’s still important to understand that your website needs to be mobile-friendly. Google gives preference to content that’s mobile-ready because so many people now use their mobile devices to go online. This is why SEO requires you to make your website truly mobile-friendly. Get More Links Another one of the SEO tips that SEO specialists have taken note of is what Google calls “rankability. ” While this has to do with things like content quality and relevance as well as semantic relationships, the most important thing here is high-quality backlinks. To earn these you’ll need to create great content that other sites want to link to. Most authoritative sites understand the importance of having good backlinks... --- - Published: 2021-06-28 - Modified: 2021-06-28 - URL: https://localseotampa.com/medical-seo-tips-to-help-you-grow-your-practice-202106/ One of the first places many patients look when they want to find a doctor is Google. This is why you want your website to appear near the top of the SERPs (search engine results pages) so that people are more likely to click through and schedule an appointment with you. If your website isn’t there, it means that your competition is. This can cause you to lose out on new patients which is why SEO for doctors is so important. Fortunately, there are some strategies that’ll help you out here. Use Appropriate Medical Keywords in Your Medical SEO When you’re optimizing your content for medical SEO you’ll want to make sure you target the right keywords. The best place to start is with the medical services you offer since this is what most people will be searching for. From there you can use tools like Google’s Keyword Planner to find the best keywords. Once you find your keywords you don’t want to “stuff” them into your content since Google will quickly catch onto this and penalize your website for it. Instead, you’ll want to use long-tail keywords in your content in ways that are relevant and natural. Add Numerous Content Pages Good SEO for doctors requires you to include a lot of high-quality, keyword-optimized information on each page. This information should strive to make your patients’ lives better. It can include a detailed description of your services or blog posts that target a search query but it should always keep medical SEO in mind. Optimize Visual Elements Since videos are popular, causing people to spend more time there, Google sends these web pages more traffic since they see there’s valuable content there. This is why when you’re working on SEO for doctors you should make sure you include as many videos as possible. Besides videos, you’ll want to include images and infographics to make your website more engaging and interactive. This will also help increase your traffic. Make sure these contain appropriate alt text so visually impaired users and Google crawlers can have a better understanding of your webpage. Optimize for Website Speed, Security, and Mobile Use Other factors that also impact your medical SEO include speed, security, and mobile-friendliness. Websites that take more than three seconds to load will cause many people to leave and go elsewhere. If you have good medical SEO but a slow site, you won’t be penalized by Google. Your website’s security is also important. You’ll want to make sure you have an SSL certificate to ensure that your visitors’ information is safe. Not having an SSL certificate will negatively impact your medical SEO since you’re accepting sensitive patient information. Another important consideration is mobile-friendliness. This is important because most people use mobile devices to go online. Here you’ll need a responsive design - one that automatically changes to fit the screen it’s being viewed on. Consider Off-Site Factors Off-site indicators are also important in SEO for doctors. One of your main priorities here... --- - Published: 2021-06-21 - Modified: 2021-06-21 - URL: https://localseotampa.com/tips-for-obtaining-more-google-reviews-for-your-business-202106/ In 2020 about 87% of customers admitted to reading Google reviews before purchasing a business. This number will continue to grow as customers become more reliant on businesses’ online reputation to decide whether they want to shop with them. With this in mind, you can see the importance of having positive reviews there. Why Google Reviews are Important to Your Business Google uses various factors to determine who will show up in their local search results, especially when it comes to their local pack and organic SEO rankings. Some of the most important things to focus your attention on include on-page optimization, links, and reviews. Since reviews account for about 11% of your Google ranking the more positive reviews your business receives the more likely your business will rank highly in both organic SEO results and the local pack. Google reviews not only help with your SEO but also helps build trust with your customers. You can think of this as online “word of mouth” marketing. This is because when someone searches for a business like yours they want to see what others’ experiences working with you were like. In fact, 79% of consumers say they trust these reviews as much as they trust a personal recommendation from their friends or family. Tips for Getting Google Reviews One of the best and easiest ways of getting Google reviews is to simply ask your customers for them. While most people don’t think about leaving a review, they’ll gladly do so when asked. The best time to ask for these reviews is when your customers are the happiest. They’re more likely to sing your praises in this review than if you were to wait weeks then ask them to write a review for you. When asking for a review don’t ask them to leave you 5 stars. Doing so could leave a bad taste in their mouth. Instead, simply tell them you’d appreciate it if they could leave you a review for the service they received. Make sure you also tell them that doing so will benefit them because it’ll help you make improvements so they’ll have an even better experience next time. It’s also important for you to respond to each review you receive. Thank customers who leave you a positive review and engage with those who leave you a negative review. How to Encourage People to Leave Google Reviews Now that you know the importance of Google reviews for your SEO you’ll want to make it a point to get them. There are several ways to go about doing this. Email Customers a Direct Link to Leave a Review Your customers won’t leave you a review if they don’t know how to quickly and easily do so which means that your SEO will suffer unless you help them. You can do this by sending them a short, personalized email with a direct link to where they can leave their review. Consider streamlining this process by using an online review management... --- - Published: 2021-06-14 - Modified: 2021-06-14 - URL: https://localseotampa.com/a-look-at-seo-in-the-year-2021-202106/ When it comes to conducting business online, one of the most important aspects has to do with search engine optimization (SEO). For a business to be successful here it must rank highly in the search engine results pages (SERPs). This means paying careful attention to changes in algorithms so you can adapt your content and keywords accordingly. Last year there was a major increase in e-commerce as more brands started conducting business online. This resulted in the need for better SEO so you rank higher in the SERPs and are more competitive. To do this it wasn’t only important to make sure that your web pages are properly optimized but you must also pay attention to what’s trending. In 2021 we’ve seen three major trends emerge. Video Content One of the biggest challenges this year when it comes to SEO is including video content. While this isn’t something new it has grown massively over the past decade and doesn’t appear to be stopping anytime in the near future. This is something that can be seen when you look at sites like YouTube, Instagram Reels, or TikTok. Although these are more popular with younger audiences they can still share a lot of information in a very short amount of time. Video content is also beneficial in that it’s easily viewed on mobile devices. Since a growing number of people are using their mobile devices to go online it’s important to capture their attention. In fact, most social media users will respond more favorably to videos than text. This increasing demand has led companies to use more video content today. While this is great, you can’t rely on it alone for your SEO. You need to make sure it’s also either interesting or educational for your audience. FAQs These have also started to play a bigger role with more consumers searching the internet for answers. By including FAQs on your website you’ll help establish trust with your customers because they’ll see you as both helpful and knowledgeable. For this to happen you need to do a good job of optimizing your FAQ so that Google sees you’re focusing on providing educational information to your visitors. To do this try to set up your page so that it covers the most commonly asked or searched for questions related to your company. Make sure you use matching keywords and optimize your SEO. Voice Search One of the biggest newcomers to SEO is voice recognition technology and voice searches. The number of people who have these speakers has grown rapidly since 2017. In fact, approximately 1 in 4 American adults now has one in their home but these devices are also prevalent elsewhere. People like them because they’re convenient and easily accessible. Google actually conducted a research study in which they discovered that 72% of people said they use it daily. One of the biggest challenges when it comes to optimizing your website for voice searches is that you need to understand that these searches... --- - Published: 2021-06-07 - Modified: 2021-06-07 - URL: https://localseotampa.com/how-long-does-seo-take-to-work-202106/ It’ll take at least 6 months to see the effects of your SEO. While you may see some results sooner than this, it’s also possible that it could take over a year to see results. This is why you shouldn’t prioritize speed over sustainability. Doing so will cause Google to become suspicious that you’re using black hat tactics. However, there are various considerations that’ll play an important role in how well you do here. Your Website’s Authority and Age Google claims domain age isn’t a huge factor. They say that once your domain has been around for a few months you’ll start showing up in the search results but there are a lot of recent case studies that show this isn’t true. This is mainly due to the fact that older websites have more backlinks so it looks more trustworthy and authoritative to the search engines - something that occurs with time. Furthermore, older domains also have a lot more content that gets clicked on because people recognize the brand’s name. Link Building This takes a lot of time but it’s an essential part of Google’s algorithm. You don’t want to engage in any black link tactics but instead invest your time in creating high-quality, engaging content that can be cross-promoted on social media. To save yourself some time you should look into other ways in which you can repurpose your content. This is another area in which older websites have an advantage because they already have an extensive backlink profile. Paid links aren’t the answer here as Google considers them deceptive. Focus instead on obtaining high-quality, reputable links. Errors, Hosting Issues, and Penalties These things take a long time to recover from but it’s worth your time to fix these things. Of course, you don’t want to do so too fast or Google may grow suspicious. Typically it’ll take a few crawls for these updates to take effect though. SEO-Friendly Design, Structure, and Architecture You’ll find that when these factors are improperly handled they’ll drag down your page’s ranking. This is why it’s important to ensure that your website’s structure is properly optimized and that you have the proper mobile optimization (a. k. a. responsive design). Since Google has undertaken a mobile-first initiative this will help ensure that you’re crawled first - something that’ll also help you rank higher. Keyword Targeting and Competitor Analysis Take some time to look at who’s dominating the SERPs. While you can’t steal their secrets, you can gain some valuable insight here. Fortunately, there are a lot of tools that’ll help you analyze your competition. This is important because these are the sites that will help you figure out when you’ll be able to see the results of your SEO efforts. Your Content Strategy To quickly see at least an 8% increase in website traffic you need to spend a lot of time creating and implementing an effective content strategy. Without authoritative content, you won’t be able to impress Google when it evaluates your... --- - Published: 2021-06-01 - Modified: 2021-06-01 - URL: https://localseotampa.com/how-to-use-seo-to-get-more-clients-for-your-law-firm-202106/ When it comes to your law practice attorney SEO (search engine optimization) is one of the best marketing practices you can employ. This is because your prospective clients will start looking for your services by consulting search engines. Unfortunately, there’s a lot of competition when it comes to law firm SEO but you still need to be listed at the top of the SERPs (search engine results pages) if you want to attract new clientele. Defining Local SEO Local SEO involves optimizing your website for geo-specific searches. This allows people in your area who are looking for your service to find you better. It’s an important part of law firm SEO because you’ll typically serve clients who are located near your office so you’ll only be interested in those leads. Fortunately, you’ll find that there’s a lot less competition here but there are also fewer law firms trying to rank for these keywords so you still need to ramp up your “game. ” Important Tips for Law Firm SEO Now that you know why you should invest in attorney SEO it’s time to do so. For this, there are several things you should do. Optimizing Your Website Start off attorney SEO right: by ensuring that your website is fast and functional. To do this you’ll need to follow the best practices for on-page and technical law firm SEO. Spend some time fixing your broken links, optimizing your page load speed, using targeted keywords, and making sure that everything is user-friendly. Optimizing User Experience Metrics About 60% of Google’s visitors are using mobile devices (e. g. smartphones, tablets). You want to make sure they can quickly reach and clearly see your website. It’s also important to ensure that you have a straightforward call-to-action there. Not only will these things keep your visitors around longer but they’ll also improve your attorney SEO. Creating Content to Improve Attorney SEO Website content doesn’t only tell your visitors how you can help them but it should also tell them what to do if they need your services. Furthermore, this content also helps with your local SEO. This is why you want to use keywords that are relevant to your community and your services. Using Google My Business This is essentially Google’s online business directory. You can submit your practice’s information (e. g. operational hours, services, address, phone number, URL, photos) here for free so you rank in Google Maps. Taking the time to completely fill this out will benefit your local SEO. You’ll also be able to accumulate reviews from clients which can help boost your local SEO even further. Concerning Yourself with Reputation and Reviews When clients leave you positive reviews they’ll help increase your law firm’s reputation, authority, and law firm SEO. For instance, when a prospective client searches for a lawyer near them and sees that your firm has the highest number of positive reviews they may choose you instead of your competitor. It’s to your benefit to have your clients leave... --- - Published: 2021-05-17 - Modified: 2021-05-17 - URL: https://localseotampa.com/googles-tips-for-hiring-an-seo-company-202105/ You may want to consider spending some of your marketing budget to hire an SEO company. If this is the first time you’ll be using an SEO specialist, Google has some tips to help you hire the best one. This is something they shared in their YouTube series entitled “Search for Beginners. ” In this series, they explain that the benefit of hiring an SEO company is that it can help you improve your website in less time than if you were to do it yourself. However, Google does warn that when you do hire an SEO company it’s possible that your website and its reputation may be damaged. This is why it’s important to take the time to properly vet an SEO specialist before you hire them to do any work on your website. Host Interviews Before You Hire SEO Company Once you have some names of SEO specialists whom you think might be a good match for your company you’ll want to host interviews. During these interviews, it’s important to make sure you listen to see that the candidate is focusing on the correct things. For instance, the SEO company you hire should be focused on helping improve the way your business appears in the SERPs (search engine results pages). You’ll know that this is something your SEO specialist is concerned about because they’ll ask you questions like: Why are your business and the products or services you offer unique? What characteristics does your ideal customer have? How are customers currently able to find your website? What methods is your business using to make money? How can search help with this? What are some of the various marketing channels you’re currently using? Are you currently using offline advertising or social media? Who’s your competition? What do they do well? Whenever you’re talking to someone from an SEO company you’ll want to make sure that they’re showing an interest in your business from a holistic standpoint. If they aren’t showing this type of interest or they’re making unrealistic guarantees when it comes to ranking in Google’s SERPs, then Google suggests that you should look to hire an SEO company that’s not the one you’re currently interviewing. Check References Before You Hire SEO Company Once you have taken the time to find a few specialists that you like Google says it’s time to ask each SEO company to provide you references for past clients so you can check them out for yourself. As you take the time to check these references it’s important for you to ask questions that gauge how useful they found the services of the SEO specialist. Google suggests that one of these questions should be whether they found the results sustainable. The company should also indicate that SEO has now become an integral part of their general business operations. In other words, it should now be incorporated into the company’s long-term plans and not just used as a “quick fix. ” Conduct a Technical Audit Before... --- - Published: 2021-05-10 - Modified: 2021-05-10 - URL: https://localseotampa.com/why-successful-seo-depends-on-planning-and-consistency-202105/ When different departments within a company don’t communicate, projects fall apart. This is also what happens when businesses don’t understand the important role SEO (search engine optimization) plays in marketing. Unfortunately, most professionals don’t understand SEO’s role in driving traffic or why they need to hire an SEO service. Nevertheless, if you want an effective digital marketing strategy these are important foundational steps towards improving your website’s authority. Understanding What SEO Is People depend on search engines to provide them with the most relevant information and the best user experience. This is why search engines crawl through websites in search of different factors that are used to determine whether the website is useful. With SEO you’re optimizing your website for these factors so it’ll appear higher in the search engine results pages (SERPs) and get you more organic (free) traffic. Understanding the Power Behind SEO Once you get SEO consistency correct your website will be ranked higher in the SERPs. Since the first page of the SERPs gets the most traffic you’ll want to hire an SEO service to get you there. Doing so will improve not only your reputation but also your authority. This is because when your website appears in the results more frequently people become more familiar with you so they start to trust you and become loyal. Integrate SEO Consistency From the Beginning From the very beginning, SEO consistency should be an integral part of the online presence your SEO service builds for you. Think of it as your way of making a clear statement regarding your brand’s purpose. You need to optimize your entire website to ensure that your users have a great experience. One way of doing this is by keeping it up-to-date with content marketing. These posts should have SEO in mind as they’re being created. This means choosing the right keywords, creating high-quality content, focusing on your audience, and remembering your brand’s message throughout the entire process. Of course, you’ll need to be dedicated and work on planning out each new thing you post online to ensure that it gives you the SEO consistency you need. Even when your SEO service is working with your social media accounts they need to make sure that your content is optimized for the search engines. A Word About Backlinking One of the key factors search engines use in ranking your website has to do with the number and quality of backlinks (hyperlinks from another website to yours) you have. While it’s challenging to get backlinks from websites that search engines deem high-quality doing so is important. When you get a backlink from a large website that has a strong reputation (e. g. The Washington Post) it’ll do more for your SEO than getting a backlink from a small, relatively unknown website. For your SEO service to get you these high-quality backlinks they’ll need to create great content that people want to share. A Final Word Regarding SEO consistency SEO consistency is an ongoing practice that... --- - Published: 2021-05-03 - Modified: 2021-05-03 - URL: https://localseotampa.com/why-keyword-density-is-still-a-useful-metric-202105/ When people were just getting started with SEO they’d frequently increase their keyword density so that they could move up in ranking. This eventually led to people trying to find the “perfect” number of times to repeat a keyword so that they could convince the search engines of their page’s relevance. Unfortunately, this led to a lot of low-quality pages that were written for the search engines - not the people who use them. This is something that’s still commonly done today. Today’s Best Practices Today it’s important to focus on writing good content that adheres to a topic. While you’ll want to use your keywords a few times throughout the content you don’t need to worry about how many times or where they’re placed. Instead, your job is to write the best article possible about a single topic. Your goal is to create a great resource for those who are looking for information about this topic. For instance, if you’re writing a guide about landscape photography you wouldn’t want to talk about baking but you should talk about things like cameras and photography software that are related to the topic. Getting the right balance here can be challenging. Fortunately, Google is able to understand language today. Since people use keyword phrases to help them find what they’re looking for they’ll also use them in determining your content’s relevancy. This is why Google tries to determine a search’s intent and provide searchers with the best possible results. It’s also why a multitude of factors are important to SEO today. Using Keyword Density in SEO Keyword density plays a role in SEO today because it helps Google determine how relevant your content is. This is why Yoast is such an important tool today. Even if you don’t understand how search engines work you’ll still be able to optimize your content so you do well in them. Writers and editors find Yoast particularly helpful when they’re trying to determine how focused and topical their content is. It even provides them with tips on how to make their writing better so it’s friendlier for the search engines. Although Yoast is a helpful tool, it’s still important to start the writing process with some research. This is the time when you want to find the most appropriate keywords to use as a basis for your writing. As you write an article you should scatter these keywords throughout it naturally. Once you’re accustomed to writing an article this way you won’t even need to worry about keyword density anymore. When Yoast realizes that your writing has gotten off track and thus will have a negative impact on your SEO (e. g. poor keyword density) it will tell you. Introducing Yoast SEO Over the years Yoast has truly evolved. They were the first SEO tool to add readability checks and feedback to enable users to create the great content Google wants. Thanks to the fact that they continually update their analysis system they’re now able to... --- - Published: 2021-04-26 - Modified: 2021-04-26 - URL: https://localseotampa.com/how-to-make-your-law-firm-more-visible-in-the-search-engines-202104/ Although most law firms understand that it’s important for them to have a website, many don’t know much about using search engine optimization (SEO) to get organic traffic for lead generation. Fortunately, there are some tips that you can use here so this task doesn’t feel so daunting. Identifying Law Firm SEO Keywords Your first and most important step in law firm SEO is to determine your keywords. These will be specific to your law firm as these are what people will typically search for in order to find you. To discover these keywords you’ll want to use Google Analytics. Long-tail Lawyer SEO Keywords These are strings of words that you’ll want to target. For instance, they may be a question (e. g. guidance in a specific situation). By using these keywords you’ll be able to improve your ranking and target specific clients who may want to know more about the services you offer. Short-Tail Lawyer SEO Keywords These are short (no more than three keywords), generic keywords that cover your brand. They’ll open up the pool of search results and limit your law firm’s visibility. Nevertheless, these keywords (e. g. “injury lawyer,” “defense attorney”) play an important role in lawyer SEO. Incorporating Law Firm SEO Keywords Once you have the keywords you want to use in lawyer SEO you’ll need to strategically incorporate them throughout your website. There are certain places where you’ll want to use them so they’re identified within the search engine algorithm. Titles, Subheadings, and Headlines (H2 or H3) Visitors will naturally look at your website’s titles and headings. By making these things prominent they’re likely to find what they’re looking for and spend more time on your page. Meta Descriptions Your meta description will appear in the search results. It’s there to offer a small statement about what can be found on your website. For good lawyer SEO, you’ll want to make sure you incorporate your keywords as you tell your viewer what they’ll find here. Images Search engines use your alt text to determine what your images are about. You’ll also want to use an image title tag to tell searchers what the image is about. Not only will this help with your lawyer SEO but it’ll help your visitors too. Avoid “Keyword Stuffing” Once you start using keywords for the purpose of law firm SEO you’ll want to make sure that you don’t overdo it. While you want these strategically placed throughout your website if you overuse them you’ll appear spammy and may be penalized for what’s known as “keyword stuffing. ” Unfortunately, this can even be enough to get you delisted from Google which is why it’s so important to use caution with your law firm SEO. Creating Fresh Content for Law Firm SEO Those law firms that have marketing departments may find that their lawyers are continually receiving requests for content. This is because blog posts are a great way to naturally feed keywords to search engines. In fact, those law... --- - Published: 2021-04-19 - Modified: 2021-04-19 - URL: https://localseotampa.com/understanding-the-importance-of-nap-consistency-202104/ The acronym NAP is probably one you’ve heard of if you’ve been working with SEO, especially local SEO for a while. It’s one that has a big impact on any business that wants to rank high up on the Search Engine Results Pages (SERPs). Not only do you need to understand what NAP is but you also need to see how critical NAP consistency is here. Understanding NAP NAP stands for “Name, Address, Phone number. ” It’s used in referring to this information and its consistency online in various places including your own website, search engines, and social media. Why NAP is Important to Your Local SEO Simply put, NAP is the key information that consumers are looking for in regards to your business. Not only do they want to know about your business’ products and services but they also want to know this information so they know how to get in contact with you. For this reason, NAP data is used by search engines like Google and Bing. This helps their algorithms determine which companies should be displayed whenever someone enters a search query. Additionally, NAP also impacts SEO especially locally. Why NAP Consistency is Important Your business’ NAP is utilized by the search engines within their algorithms so that they’re able to display the best possible results whenever someone enters a search query there. NAP consistency is critical to your website’s overall SEO because if this information isn’t consistent then you’ll lose validation immediately. This isn’t only true with search engines themselves but also with anyone who’s in search of information or products you can provide. Understanding Local SEO Local SEO occurs when you take the time to optimize your website and its content so that people in your community know your business exists. This involves creating relevant content and a great user experience. Unfortunately, this process can be somewhat complex but taking the time to do a good job here will generate more organic visitors from the search engines. NAP consistency is just one of the many factors that the search engines use in determining where you’ll be listed in their SERPs but it’s a very important one nonetheless. The Importance of Good Local SEO When someone uses a search engine to make a query they’ll typically click on one of the first 5 results that are listed. By taking the time to optimize your local SEO you’ll improve the likelihood that your business will be listed there. This means that more traffic will come your way because you’ll look more credible. How NAP Citations Affect SERPs Search engines look at your NAP consistency to ensure that they’re providing their users with information that’s accurate and related to their query. When your NAP data isn’t consistent between your various citations they’ll consider your information to be less valid. Unfortunately, when this happens it’ll have a negative impact on your SEO. This is why it’s so important to make sure that your NAP information is consistent throughout all... --- - Published: 2021-04-12 - Modified: 2021-04-12 - URL: https://localseotampa.com/understanding-page-speed-and-its-importance-202104/ Page speed refers to the amount of time it takes for your website’s content to appear in front of your users. With this definition in mind, you can see that this will affect your users’ experience. When your website has a slow load time people are going to leave and this will harm your SEO. Not only will this result in fewer page views but it’ll also result in poor conversion rates. This is why you need to pay attention to it. Website Speed in the Mobile Era Today, page speed is a lot more important than in the past, especially on mobile. While in 2008 when SEO was first becoming popular only about 20% used their smartphone to go online, that figure climbed to 72% in 2018. Google is paying attention to the fact that we live in the mobile era. This is why they’ve been rolling out major updates regarding mobile algorithms. Page load speed became a factor for mobile searches when their Speed Update was introduced. Then their Mobile-First Indexing made it so that when it came to ranking and indexing mobile sites were considered prior to desktop in regards. Clearly, it’s important for your SEO that you have a mobile-friendly website that loads quickly. What a Good Page Speed Is Over half of those who use their smartphone to view websites expect them to load in under four seconds. Fortunately, there are numerous tools you can use to check your website’s page load speed. One of the most well-rounded tools available is GT Metrix because it grades your website and scores it based on how your page performs and how it’s structured. Not only will this tell you what your average website speed is but it’ll also give you suggestions on how you can improve it. How to Improve Your Website Speed Knowing the importance of website speed is only the beginning. It’s also important for you to take steps to improve upon it. Invest in Better Web Hosting You have to store your website somewhere but each of these web hosts (storage spaces) uses a different type of server and is located somewhere different. These factors can impact your website’s page speed which is why when this is too slow you may want to think about changing web hosts. If you do, you should look for one with fast, highly optimized servers. Of course, you should never compromise speed for security as both of these factors are equally important. You may also want to look for servers that are local to help with GDPR (General Data Protection Regulation) compliance and eco-friendly. Additionally, for those websites with international traffic, it’s also important to use a Content Delivery Network (CDN) that’ll put your information closer to those countries. Optimize Your Images You’ll have a slower page speed if you’re using high-resolution images. Typically this is overkill anyway so there’s no harm in resizing and compressing your images to reduce their file size. While you’ll improve upon your... --- - Published: 2021-04-05 - Modified: 2021-04-05 - URL: https://localseotampa.com/the-what-and-why-of-evergreen-content-202104/ Evergreen content can be simply defined as “content that never goes out of style. ” It’s the opposite of news and other trending content. This content is high-impact, in-depth content that can be valid for people for up to two years (oftentimes longer). Benefits of Content That’s Evergreen An evergreen topic is one that people will always be interested in regardless of what changes around them. In other words, it doesn’t become outdated so it’s an invaluable resource for your business. Since there’s a lot of low-quality information online that offers practically no value, you’ll want to focus on writing content that’s evergreen instead. There are many benefits to doing so. This Content is Timeless Since this content is timeless it’ll take less time and effort to create it. Nevertheless, it’ll offer you consistent traffic because people will always be searching for it. Of course, it also ranks better with SEO (search engine optimization) because it’s high-quality content that makes your business look authoritative. It Ranks Well in the SERPs Google-friendly content must be optimized well. Spending time optimizing timeless content is a better ROI. This is because you’re only investing in SEO (e. g. keyword optimization) once. It Generates Leads for a Long Time You’ll be able to generate leads for a long time. This will enable you to stay active and relevant in your industry regardless of what else happens. How to Create Content That’s Evergreen Now that you know why you need to create evergreen content, it’s time to get busy doing so. Start by Doing Keyword Research for Evergreen Topics Good SEO requires keyword research. You should look for keywords that have sustained a high search volume for a long time. These are the topics that your viewers are looking for. Optimize Your Content Creation Process You’ll want your content to flow logically but at the same time, it’s also important to add internal links to support your SEO efforts. Make sure you don’t make any spelling or grammar mistakes. You want to create a unique, high-quality blog post that reflects well on your business. Create Content That Can’t Be Found Elsewhere You’re not looking to create “good” or even “great” content. You want to create the type of content that your competition isn’t creating. These posts have to be on the topics your visitors are missing. Once you take some time to create this content it’ll remain relevant far into the future because it’s evergreen content. This is why you don’t want to waste your time writing about things like the news, trending topics, or anything with a date in it. This is the type of content that’ll go stale overnight. As you’re creating this content you’ll not only want to avoid using dates but you’ll also want to avoid using words like “last year,” or “a few months ago. ” Promote, Promote, Promote There are a lot of different ways in which you can share your evergreen content so that you get it in... --- - Published: 2021-03-29 - Modified: 2021-03-29 - URL: https://localseotampa.com/is-nap-consistency-important-for-law-firm-local-seo-202103/ When you’re working with local SEO (search engine optimization) marketing you’ll come across the NAP which stands for your business's Name, Address, and Phone Number. This is one of the main things you’ll need if you want to rank high in the SERPs (search engine results pages). NAP consistency and accuracy have many benefits besides helping your customers find you. Understanding Local SEO There are three parts to SEO that your law firm needs to concern itself with: On-site SEO (e. g. alt-text, heading tags, menu structure, meta descriptions, schema markup, content organization) helps search engines figure out how to properly index your website. Off-site SEO (e. g. link building) tells search engines that your website is worthy of a higher ranking in the SERPs. Local SEO (e. g. citations, your NAP listing) helps your website rank higher in the local SERPs. This is what tells Google where you’re located as well as how people can contact you. Benefits to NAP Consistency Once you understand what a NAP is you should also understand why NAP consistency is so important. An inaccurate NAP means not only will your customer not be able to find you but you’ve also lost out on business. Since many other websites will use this information on their website you’ll want to take the time to make sure that those records also contain your most up-to-date information. Search Engine Ranking When a NAP is inaccurate it can affect you in the SERPs. This is because the search engine will pick up on the discrepancy and downrank your website. After all, it doesn’t know which listing is correct. To discover this type of NAP consistency issue all you have to do is search for your law firm’s name in Google. By looking through the first few SERPs you’ll know if there’s an issue requiring your attention. Google My Business and Your NAP The most important citation you’ll set up for your law firm is Google My Business. This is one thing you’ll want to claim and take the time to fill out properly (e. g. business hours, more than one photo, your logo) because a lot of citation aggregators will pull their information from here. Include as much information as you possibly can here. Geo-Targeted Searches There are three aspects to SEO: on-site, off-site, and local SEO. It’s important to strive for NAP consistency in all the citations that are used here. This will help improve your ranking in the SERPs. For instance, if someone would enter the query “family lawyer in Tampa, Florida” the citations that are found throughout the various directories will help ensure that your law firm shows up in the correct location. This is why a law firm that’s located in Maryland won’t show up when you’re specifically looking for one that’s located in Tampa, Florida. They haven’t done any local SEO for the location. This is why taking the time to work on your NAP is so important. It’ll help you control where... --- - Published: 2021-03-22 - Modified: 2021-03-22 - URL: https://localseotampa.com/why-your-website-isnt-getting-traffic-202103/ In the past SEO (search engine optimization) use to be somewhat magical: If you do this, then maybe you’ll get the results you want. Fortunately, Google has made it much clearer today. Now we have certain guidelines to follow to get the website traffic we want. For this Google wants to see your website’s expertise, authority, and trustworthiness. There are four reasons why your website may be lacking in these areas. Your Website Moves Too Slow on Mobile Google concerns itself with providing everyone with a great viewing experience. They understand that nobody wants to visit a website that loads slowly on mobile technology so they penalize these websites. To speed up your website here you’ll want to make sure that it’s AMP friendly meaning that your images are properly sized, any unnecessary code is removed, and you don’t use any crazy fonts. These are things that’ll affect your SEO and determine whether Google will send you any website traffic. Your Content is Poorly Written When you allow a technical writer to create your website’s content you’ll find that the content is often wordy, dense, difficult to parse, and focuses mainly on sales and features, not on pain points. This type of content is a major reason why you don’t get a lot of website traffic. Simply put, Google hates this type of content. They want to see engaging content that’s clear and concise. Your content should be written so that someone who isn’t in your industry can understand it. One app that you can use to help you determine your content’s readability is Hemingway. It will tell you the reading level and complexity of the sentences you’ve used in your content. If you want to get good SEO and website traffic you should aim for: A ninth-grade reading level Few adverbs Active voice Simple language You’re Not Producing Enough Content To be seen as an authority in your field you need to write a lot of content. To show SEO that you’re an authority you need to write and publish something new every month. Fortunately, there are many ways for you to come up with new content and thus increase your website traffic including: Answer someone’s question Provide information on how to do something Offer checklists or cheat sheets Your Backlink Portfolio Sucks Backlinks play a major role in SEO today. Google realizes that websites that have a lot of them are authorities in their field and thus will send more website traffic to these sites. However, if you don’t do backlinks correctly you could wind up hurting your SEO. When you’re building backlinks you should never: Buy them Trade them non-organically Get them from an irrelevant or spammy site Google will catch and penalize you if you don’t take the time to create backlinks by producing great content. So while you want more links you want to make sure that they’re relevant to your niche. To improve your backlinks you should first use a tool (e. g. Ahrefs,... --- - Published: 2021-03-15 - Modified: 2021-03-15 - URL: https://localseotampa.com/how-to-use-visual-content-to-improve-your-seo-rankings-202103/ When the internet was just getting started people could get away with simply creating large, all-text articles. However, as the internet has grown older this no longer works if you want your site to make a good impression on visitors or the search engines. Now when people go online searching for information they expect to enjoy the experience they have while there. With this in mind, it’s important to understand that the human brain has been hardwired in such a way that it absorbs visual content (e. g. images, videos, infographics, memes/Gifs) better. Therefore it’s both more effective and more efficient for you to create a website that caters to people in this regard. As such, you really shouldn’t be all that surprised to learn that this type of content is now considered a staple when it comes to any content marketing strategy. Many of today’s marketers have spent years working on websites, creating content, working on building up their brand’s visibility, and turning visitors into conversions. Throughout this process, one thing has become clear: Visual content is very powerful, especially in regards to SEO. This is just one of the many reasons why you should be using it today. It Keeps Your Audience on Your Site Longer When you add this content to your marketing efforts your visitors will want to stay on your web pages for a longer period of time. This is because the content will provide them with information that they’re able to digest more easily. Of course, they’ll also engage more with this content which will help to increase the amount of time that they’ll linger on your website too. This is great news for anyone who’s looking for a way to decrease their website’s bounce rates. It Helps You Rank Higher in the Search Engine Results Pages (SERPs) Regardless of how frequently Google decides to change or update its algorithm if you take the time to create high-quality content you’ll still be able to attract visitors to your website. However, when it comes to page rank one of the most important considerations is always going to be visual content. This is why you want your articles to include images. Doing so will help them is a matter of good SEO that’ll help them appear at the top of the SERPs where they’ll be viewed 94% more frequently than content without images is viewed. This will also make them 53 times more likely to be listed on Google’s first page. Google bots aren’t able to read this content but its algorithm can search for visual content by matching and linking shapes together. Finding such content will enable you to achieve better results with your SEO. However, you must take the time to do it right instead of just simply posting graphics and hoping for the best results possible. When you need help incorporating visual content into your marketing strategy so that you can improve your SEO contact the Local SEO Company in Tampa, FL. --- - Published: 2021-03-09 - Modified: 2021-03-09 - URL: https://localseotampa.com/tips-for-improving-your-websites-design-202103/ There is more to creating a website than simply ensuring that your visitors can find what they’re looking for there. You also want to make sure that your website is optimized to convert. After all, you don’t want to take the time to redesign your website if it can’t win new business, retain customers, and drive more revenue. This is why there are some important things to keep in mind here. Focus on Function When it comes time to redesign your website you should always remember that both form and function go hand in hand. If your website doesn’t function well, people will leave. This is what’s known as your bounce rate - something that will negatively impact your SEO. It’s important to understand that just because you give people a lot of content doesn’t mean they’re going to stick around or have a good experience. In fact, when you give someone too much content they’ll struggle to sort through it all and make a decision. This is true even though content-rich pages do better for SEO. You need to create a website that allows people to quickly and easily find what they’re searching for. Otherwise, they’ll have a negative impression of your brand. It’s also important to note here that you don’t want to lose someone who’s frustrated over the fact that they can’t find what they’re looking for. This is because they’re valuable - 15% of people who use SEO to find you account for 45% of a site’s revenue. Think Inside the Box When you redesign your website make sure you include a well-designed search box. This is the first thing people will look for to help them easily find things. Think of this as though you were trying to create a helpful library. In doing so you’ll want to make sure that your search box is a user-friendly size, is placed in a good location, contains predictive search, and offers relevant answers. It’s also beneficial for it to tell you where people are getting stuck so that you can fix the issue. Go Mobile Today more people are using their mobile devices to find information than ever before. In fact, 56% of organic SEO traffic now comes from mobile phones. This means that if your website isn’t optimized for this traffic you’re missing out on a lot of it - especially considering two-thirds of these customers are ready to make a purchase. When you redesign your website so that it’s mobile-optimized your visitors will be able to view it on their phone without needing to squint, zoom, pinch, or scroll a lot. The last thing you want to do is ignore this traffic because they’ll be 5 times more likely to leave your website for this very reason. Be Fashionable and Smart Once you’ve optimized your website for organic SEO your likelihood of getting customers onto your website will improve. When this traffic arrives you want to make sure that you’ve created an experience that makes... --- - Published: 2021-03-01 - Modified: 2021-03-01 - URL: https://localseotampa.com/best-seo-practices-for-a-law-firm-202103/ Growing a legal practice is hard and we know it very well. The easiest way to achieve success is to acquire clients through referrals. However, this is an old traditional way and isn’t enough to stand out in the current competitive world. It is important to attract clients that are looking for legal advice and want to hire a lawyer. Law firm SEO helps you to improve the digital presence of a law firm so that people can easily find you in their online search. We will help you generate new leads for your law firm through techniques and strategies that attract prospective clients by ranking you on the first page of search engines like Google, Yahoo, or Bing. Online search plays a major role and currently dominates other search techniques for finding the best legal service. Why SEO for Law Firm is Important? If you are looking to hire a law firm SEO service provider, you are on the right path as it will help to increase the online presence of your law firm. In this technically advanced world, a significant number of law firms understand the importance of search engine optimization. Most attorneys already know about the value of showing up on the first page of the search engine. In recent years, the way of research and choosing the best law firm has dramatically changed. Search engines today serve as the basic channel to find the required information and dominates all search methods. Fundamental Considerations of SEO for Attorneys When people search for the best lawyers in the city, the first page ranks the best websites. So as a law firm you would always like to be on the 1st page to increase the chance of getting a client. Organic ranking is improved by SEO making you beat your competitors and acquiring more leads. An effective Law firm SEO is quite different from other niches and the fundamental considerations are: Knowing the online existence of the law firm Taking different actions so that the company can become unique from competitors After planning a successful SEO strategy, reap the benefits resulting in more customers and leads. How to Plan for an SEO Investment Without Losing Money? SEO investment can lead to added expenses if not planned properly. So certain points must be remembered for SEO investment. Hire a law firm SEO agency that can get the job done and articulate what benefits you can get with the SEO success The SEO agency should articulate the way of generating success without using hidden strategies The agency must have a unique approach for your project rather than a general approach Ask for references from the agency from their past clients Can point some real work examples done by the agency The agency website should rank well and it should be of high quality Online positive reviews are important Explain what you need to achieve An SEO agency or an individual should be treated as a partner Must have an effective system... --- - Published: 2021-02-22 - Modified: 2021-02-22 - URL: https://localseotampa.com/improve-your-organic-traffic-flow-with-effective-seo-blogging-202102/ Statistics show that when business posts at least 16 articles per month they’ll receive 3. 5 times more traffic to their website. This is important because 61% of consumers make purchases based on such articles. You need to use this as part of your marketing plan. How to Create Topics for Blogging When blogging is an important part of your marketing strategy there are some things that you can do to help you create excellent SEO blogging topics. This should start with brainstorming. While you’ll want to set some time aside to do this you’ll also want to keep a notebook handy for when you come up with other ideas. From there you need to create an editorial calendar with your ideas laid out in front of you. By taking the time to plan your topics will have some structure. You’ll also be able to include upcoming events in your SEO blogging. How to Create a Strong Blog Post Once you’ve come up with some ideas you’ll want to create some blog posts. There are three elements these posts should have. First, you need to create a title that naturally flows from your content. This should catch your readers’ attention while clearly explaining what the post is about so they know why they should take the time to read it. Next, you will want to create valuable content while also reflecting your brand’s voice or personality. You should try to include statistics, trends, and news in your SEO blogging. It’s also important for the blog post to be timely. Remember to include at least one visual in your post. This is important because these posts will have 650% more engagement rates than a post that only has text. Make sure your images are clear and crisp. Remember SEO Best Practices for SEO Blogging As you’re creating your blog post you must also think about SEO. Here are a few of the key points you should remember: Make sure you’re consistent with your posts going live at the same time on the same day every week. This will engage your readers better, which is something the search engines like. Use a keyword tool to find keywords to incorporate in your writing. Make sure that you sound natural in doing so. Also include them in your title, headings, subheadings, photo captions, image file names, URL, meta description, first sentence ad last paragraph. Keep your title between 6 - 13 words. You should also know that posts over 2,000 words perform better. You’ll also want to create a 154 character meta description. Use header tags to break up your content. Include internal links so that your readers can find other interesting articles on your website. Link to other well-optimized websites that contain information that’s relevant to your blog post. Doing so will show Google that you’re a strong link. Make sure you have Google Analytics installed so you know how your blog post is performing. This will give you a lot of important... --- - Published: 2021-02-15 - Modified: 2021-02-15 - URL: https://localseotampa.com/understanding-seo-for-online-sales-202102/ Today any website that isn’t optimized for the search engines won’t be found so they won’t make any sales. However, since SEO is constantly evolving it can be challenging to keep up with all of its rules, strategies, and best practices. It’s More Than Keywords While you do need to focus on keywords for SEO, there are other factors you must also consider - things like creating effective customer service funnels and sharing high-quality content. When you don’t do all of these things it’s easy for your website to get lost in the depths of the SERPs. To make sure this doesn’t happen to you make sure your content is easy to read and holds your audience’s attention. You’ll also want to have a fast-loading site that provides support to your visitors whenever necessary. Your goal should be to keep visitors engaged in your website for as long as possible. Experiment, Experiment, Experiment Everything changes. Search ranking factors, keyword values, and search volumes are no exception. This is why you must continually be adjusting things. Start by adjusting those things that are within your control - your website. If nobody is filling out your contact form, move it somewhere else on your website. If your traffic isn’t going where you want it to go, rearrange how your pages are linked. Consider also going back through your old blog posts and linking them to your new content. With so much to do it can be challenging to decide where you should start. This is where tools like SEMrush and Google Analytics will help. You can also send surveys out to your customers. Taking the time to do these things will keep your website from being throttled. Instead, you’ll enjoy better SEO performance, which will result in more traffic and sales. Invest in High-Quality Content The more visitors come to your site, the more important it is to have high-quality content there. This isn’t just good for your brand image but it’s also important because Google ranks sites by whether they satisfy a visitor’s search intent. Video is a great way to engage your visitors because pages with video tend to retain their attention for 2. 6 times longer than those without. This is because when someone clicks on a video that captures their attention and spends a few minutes watching it, Google is notified that your page has satisfied their search intent and thus they’ll rank you higher in the SERPs. Go After the Right Keywords Instead of going after highly competitive keywords or trying to get lots of backlinks aim for keywords with low competition and high search volume. The best way to do this is by using a tool like Google’s Keyword Planner to look for SEO opportunities that others are missing out on. This is something you’ll need to do each month so you know what’s actually working for you. Keep in mind that short-tail keywords have higher search volumes and competition. However, the opposite is also true... --- - Published: 2021-02-08 - Modified: 2021-02-08 - URL: https://localseotampa.com/how-to-optimize-your-title-tags-202102/ To drive more traffic to your website, optimize your content for search engines, and improve your click-through rates you’ll need to work on page title SEO. This is done by strategically adding optimizing unique meta title tags so that your website becomes more attractive for both the search engines and your readers alike. Title vs. Heading Tags It’s important to understand the difference between a title and a heading tag. A heading tag appears at the top of your webpage, not on the page of the content itself. They’re identified with a line of “H1” HTML code. It can either be the same as or different from your page’s heading tag. Its job is to provide a preview of your content for your readers. On the other hand, there are three main places in which a title tag may appear: It acts as the headline on your search engine results pages (SERPs). When you share a link on social media there’s a snippet that’s populated which shows your page’s title tag, meta description, URL, and featured image. Your web browser will show the title tag in the page’s tab so that your users know what tab is when they have more than one tab open. The Importance of the Title Tag There are two main reasons why page title SEO and giving each of your website’s pages unique meta titles are so important: It helps the search engines understand how they should rank your page. By optimizing your title tag for a targeted keyword you’ll attract search engines and be ranked higher in the SERPs. You’ll increase your CTR and attract more visitors to your website. How to Use Page Title SEO Now that you see the value in optimizing your page title it’s important to take some time to improve your meta titles. Some of the tasks that are involved here include: Make sure your tag length is only 60 characters long. Include your keyword near the beginning of the title. Give each page a unique title tag. Create attention-grabbing headlines. Give your reader value and benefits for clicking through to your website. Include your brand name after your headline phrase. Installing a tool like Yoast will help to ensure you do all of these things properly. Tips for Fully Optimizing Search and Social Snippets Remember, your title tag is only one of the parts of your meta tag SEO strategy. Every part must work together to improve your page’s appearance when it comes to search engines and social media. To get the most from your page title SEO you must also optimize both the meta description and the URL itself. This is important because all three of these elements will appear in both the SERPs as well as your social media snippets. You can think of this as an additional opportunity for you to attract visitors and improve your CTR. Here are a few tips to help you with this: Search engine optimizes your page’s meta description. Make... --- - Published: 2021-02-01 - Modified: 2021-02-01 - URL: https://localseotampa.com/why-your-google-my-business-listing-got-suspended-202102/ One thing that a lot of businesses rely on for marketing today is Google My Business (GMB). This is both foolish and risky because any issue you face here could mean an end to your business. For instance, when your listing gets suspended your business will no longer be visible in Google Search or Maps. Unfortunately, you may not even know why you were suspended. There are some common reasons you should know about though. Issues with Your Address These are some of the most common GMB suspensions. This is especially true today when there are a lot of businesses operating out of a home. Google doesn’t want to list your home as a business location and when they catch you doing so they’ll suspend your listing. Having a Virtual Office You may also have an issue with your Google My Business being suspended if you rent out a virtual office or a co-working space because you can’t use these addresses in your listings either. The only time in which the rule is different is if you lease a dedicated or executive office therein. If this is the case, you must also have permanent signage in the lobby, a dedicated suite number, and employees in the office during business hours. In this case, you have a few options. The safest and best option to bring yourself back into compliance with the GMB would be to find a new location for your office. If there’s a dedicated space where you’re already located, you may not even need to move very far. Once you take care of this you’ll need to file an appeal with Google My Business in which you provide: A copy of your lease A video of you walking into your office Pictures of the office directory with your listing, dedicated office door signage, and business signage inside your office lobby Making too Many Edits to Your GMB at Once Sometimes you may feel as though working on your Google My Business listing is too much of a hassle. You may be tempted to do all of your edits at once but this may trigger a suspension. While nobody knows why this happens, Google may see this as suspicious activity. This is why you should only do a few edits at a time. Changes Happening Around You There may be an occasion upon which your Google My Business has been suspended for no apparent reason. It could even be that Google has made some small changes inside of your dashboard that’s triggered the suspension. When you think this has happened you should carefully read through the guidelines to ensure that you’re within compliance. One thing that you need to also remember here is that Google has been set up to help local businesses so if your business is online only you don’t qualify for GMB. Other Common Reasons There are a lot of other different reasons why your Google My Business account may be suspended. If none of the... --- - Published: 2021-01-25 - Modified: 2021-01-25 - URL: https://localseotampa.com/common-seo-mistakes-that-can-tank-your-rankings-202101/ A study conducted by GE Capital has recently been conducted which states that 80% of online shoppers take the time to do some research before they make a big purchase. Demand Gen Report also states that nearly half of consumers take some time to view up to five pieces of content from a company before they even decide to talk to a sales representative. With statistics like this, it’s easy to see why search engine optimization is such an important thing in this day and age. Ensuring that your company appears in the top search results on Google and other search engines is one of the best ways to keep your company visible and relevant. There are quite a few companies that aren’t even aware of the value of search engine optimization (SEO), which is detrimental to the company as a whole and serve to absolutely tank their rankings. Here are some of the most common mistakes that companies commit which damages their search engine rankings. 1. Ignoring Mobile Customers More than half of web traffic comes from a mobile phone nowadays. With that in mind, just think of all the times you’ve visited a website on your phone only to find that the mobile version of the website is horribly made and has a confusing or unusable interface. Most people that run into this issue immediately hit the back button and find some other webpage from Google. Websites that ignore their mobile layout are at a severe disadvantage when it comes to SEO, and risk people never visiting their website ever again in the future. 2. Failing to Recognize Local Customers Many companies try to cater to a worldwide audience and forget about their local customers. It doesn’t matter if you are the highest-ranked website internationally if you are losing to competitors in the same town. Focus first on your local audience, the ones that will actually avail of your services, before trying to conquer the world. 3. Forgetting that Content is King Far too many times there are companies and businesses that don’t even have a blog portion on their website. They either don’t understand how helpful a blog can be in SEO, or they only make low-quality and shoddy content that nobody wants to read. Making bad content is more detrimental than making no content at all. If visitors of your website get the impression that there is no substance to your content or it’s a simple copy of something you ripped off of the internet then they will take their business elsewhere. Take the time to write interesting and original articles that get people engaged. Showing visitors that your content is worth checking out is a great way to climb the SEO ranks. 4. Only Looking at the Short-Term There are tons of companies that “buy” their top ranks. Whether they spam keywords or purchase tons of backlinks, these websites will not last long at the top. Any underhanded tactics to reach the top of SEO... --- - Published: 2021-01-18 - Modified: 2021-01-18 - URL: https://localseotampa.com/how-to-use-healthcare-seo-to-grow-your-business-202101/ Many people turn to Google to find the best healthcare practitioner near them. When your website appears near the top of this list more people will be likely to visit your website. This is why healthcare SEO is essential. Failure to capitalize on organic traffic here means you’re essentially giving these patients away to your competitors. There are several things you should be doing here. Use Appropriate Medical Keywords When you optimize your content it’s important to target the correct words for your industry. Here you should start with the medical services you offer. Don’t “stuff” these keywords into your content because Google will quickly catch this spammy tactic and penalize you for using it. Instead, you should place these keywords throughout your content in places that are both relevant and natural. Using healthcare SEO in this way will help you attract more patients. Add Lots of Content Pages You want your content pages to contain a lot of high-quality information that’s healthcare SEO enhanced. This information should improve the quality of your readers’ lives. It can be either a detailed description of the services you offer or information that targets their specific search queries. Regardless of what you write, it must stand up to Google’s high standards. This standard is higher than with other industries because it can impact your health and safety. Optimize Visual Elements One of the most popular ways in which content is consumed is through video. This is why websites with videos get more organic traffic. People also spend more time on these pages which tells search engines that the page is valuable. So when you’re optimizing your site for healthcare SEO make sure you’re including videos. Additionally, make sure you’re also including various images and infographics. These things will also draw viewers into your content. Make sure any images you use include alt text to help visually impaired users and Google crawlers have a better understanding of your page. This can be a great place to include some of your keywords but don’t overdo it. Optimize for Speed, Security, and Mobile Use Any website taking more than three seconds to load will cause your visitors to leave and find their information on a faster website. The best way to check on your website’s speed is to use Google’s PageSpeed Insights tool. This won’t only tell you how fast your site loads but it’ll also tell you what you can fix to make it load faster. Besides speed, you must also keep an eye on security. When your website has an SSL certificate it tells people that the information is encrypted, that it’s safe from hackers. Google penalizes websites that don’t use SSL certificates. Additionally, you want to make sure that your website is mobile-friendly since most searches are now performed on mobile devices. When your website isn’t optimized for these devices users will go elsewhere. This is why it’s so important to have a responsive design which means that it’ll change automatically to fit... --- - Published: 2021-01-11 - Modified: 2021-01-11 - URL: https://localseotampa.com/why-dental-practices-should-focus-on-local-seo-202101/ When you read about search engine optimization (SEO) you’ll find a lot of information for blogs and national retailers. Although much of this information is still pertinent when you’re working with dental SEO, there are two important differences. You’re not selling anything online and you don’t need to target the entire internet. Instead, your goal is to acquire leads near where you’re located which is why you need local SEO. Local vs. Organic SEO To understand how different search queries are treated by Google all you have to do is run a search for something like “signs of tooth decay. ” What you’ll come up with are results from informational websites, blogs, and magazines that are targeted to either a national or an international audience. You probably won’t even find a dentist in the top results because this is organic SEO. However, when you search for “tooth decay treatment near me” Google understands that this search is with local intent. This is why you’ll find places such as dental offices that are located near you. To optimize your website to show up here you’ll need local dentist SEO. Why Dental SEO is Different Organic SEO is about optimizing your website. To do this you must have content on your website. With dental SEO you’re not optimizing a URL, you’re optimizing a business - something that’s identified by its NAP (name, address, and phone number). Citing (mentioning) your dental practice is important here even if you don’t have a URL. Usually, Google will find information by “crawling” your website. When you don’t have links it’ll use data aggregators instead. These pull information from sources like phone directories and business listings. This is why you need a lot of places accurately mentioning your practice to do well with dental SEO. Best Practices for Dentist SEO Dental SEO is different from general SEO in many important ways, including: Google My Business is the most important platform for your local business’ listing. You’ll want to claim your profile, fill in the details, and remove any duplicate listings. When it comes to on-site optimization all the typical factors are important but you must also make sure to optimize your location information. This is why you need a contact page, a phone number that people can click on, and your NAP details in your site’s footer. An important part of dentist SEO is making sure that your NAP is consistent. Even a small inconsistency or variation can count against you. This is why it’s so important to update your practice’s details everywhere anytime they change. Google finds your citations in a variety of locations. This is why you should always do your best to get your practice out there (with an accurate NAP). Keep everything up-to-date and use third-party local aggregators (LDA) to help you acquire and maintain citations. People trust businesses that have positive reviews. These also play a role in dental SEO. You’ll want to include pages on your website that target nearby cities... --- - Published: 2021-01-04 - Modified: 2021-01-04 - URL: https://localseotampa.com/how-to-use-instagram-for-your-business-202101/ Instagram touts itself as an easy, fun, and creative way for people to be able to take and share pictures and short messages with their friends and family. You can think of it as a social media platform that focuses on sharing pictures. With Instagram marketing, you have an audience of over a billion users. There are different ways you can post messages and interact with people here. Not only can you post photos, videos, and messages to your feed but you can also share stories, engage in IGTV, or go shopping. It’s up to you to decide which of these social media marketing features you want to use. Deciding if Instagram is Right for You There are lots of social media platforms available today. This is why you must pause to consider which will work best for the type of business you’re running. Nobody has the time or energy to focus on more than a few places. However, Instagram marketing is worth your time if you sell any item that you’re able to take good pictures of. To decide if this is a good fit for you it’s important to consider if your audience is using Instagram. This is an informal platform. It has a strong focus on pictures. Think about whether this is how you talk to your audience. Instagram marketing takes time because you must spend time creating fun, visual content since viewers here expect genuine images, not stock photos. Instagram Marketing Tips Once you decide that this is the right type of social media marketing for your business and you’ve created your free business account, there are some things you’ll also want to do. They include: Be creative. While you can look at what other accounts are doing, it’ll still take you some time to build up your own account’s followers. Before you start telling others about your new Instagram account make sure you have some posts up and running so they don’t land on an empty page. When it comes to deciding what to post, think about your business and how you communicate with your audience. Instagram marketing requires some creativity and uniqueness. This will help people get to know you better. As with any social media marketing, Instagram marketing requires consistency. You don’t want to post so much that you’re annoying but you do want to post regularly so you’re not forgotten about. The nice thing about Instagram is you can easily combine it with your Facebook social media marketing. However, there are bound to be times when these two aren’t a match made in heaven. Make good use of hashtags. The more you use here the bigger reach your post will have. As with other forms of social media marketing you don’t want to overdo it here. You want to use the right hashtags to reach the right people. The best way to decide on these is to look at what your competition is using. If your communication style allows for it, consider... --- - Published: 2020-12-28 - Modified: 2020-12-28 - URL: https://localseotampa.com/best-sales-this-weekend-202012/ The week before Christmas is one of the biggest weeks for shopping and sales for both big corporations and small businesses. People are scrambling to make their last-minute purchases, which makes searching for the best deals a top priority. Internet searches are at an all-time high for deals, bargains, sales, and coupon/discount codes. While a basic search for deals will find you some good options, there are a few things you can do to narrow down your search results that we’ll cover in this article. Businesses are also using this time to invest heavily in marketing, making finding the best deal a struggle sometimes. One of the most popular strategies is to boost their local SEO strategies so that more local customers are drawn to the business. Using local SEO keyword searches is also a great way for consumers to find deals easily and quickly without going through pages and pages of search results. Here, we’ll be going through some of the best deals of the weekend. Clothes and Shoes Clothes are one of the most popular gifts for the holidays, and as such, local SEO is used constantly to help organize their searches. Keywords like your location, the items you’re looking for, and your price range will all have an impact on what search results you’re directed towards. The downside of searching for deals on clothes (if you can call it that) is that there is a huge range to pick from. Because there are so many options, it can be hard to dig through the results to find the best deals. Using the local SEO keywords in your search can help, but to give you a leg up, here are some of the best deals this week for clothes: Lululemon – luxe activewear, loungewear, and athleisure. JC Penny – Discounts on purchases over $75 with code GOTGIFTS. Verishop – up to 20% off clothes with code JOYFUL. Bloomingdale’s - $25 off of every $100 spent. Home and Electronics Appliances can be a big investment that comes with a big cost, so finding a good deal on them is important. Many appliances and furniture like washing machines, dishwashers, vacuum cleaners, computers, and phones all go on sale before the next year’s models come in. Like with clothes, you can use local SEO marketing campaigns to your advantage. Adding a location to your search may help you find local deals and can help you save a lot on delivery costs. Appliances are also a popular thing to shop for during the holidays, so making the right searches is the best way to find good deals efficiently. For a head start, check out this list of holiday deals on appliances: Amazon – For details, look at their Holiday Gift Guide. Best Buy – Best Buy regularly puts Apple products on sale for the holidays. Olivela – Luxury home shopping that donates 20% of sales to cancer research Wayfair – Great for deals on furniture and home décor. Beauty and Cosmetics Another... --- - Published: 2020-12-21 - Modified: 2020-12-21 - URL: https://localseotampa.com/defining-seo-202012/ Search engine optimization (SEO for short) is the practice of optimizing your website so that it reaches a high ranking on the major search results pages (SERPs). It focuses on improving your rankings in an organic (free) fashion. This should be a part of every website owner’s marketing plan, especially if you’re interested in generating more traffic. Google’s Algorithm Google’s algorithm is what determines a website’s rankings in the SERPs. While they do their best to keep this information a secret, years of experience working in this industry gives a person a clue as to what the most important ranking factors include. There are two main factors you must take into consideration here. These include: On-page factors are those things that you’re able to influence from within your website. This includes technical aspects (like how fast your page loads and the quality of your code) as well as content (e. g. your website’s structure, the quality of the writing). Off-page factors are those marketing activities that take place outside of your website (e. g. getting links from other websites, getting attention on social media platforms). These things are challenging to influence. However, one thing you can focus on here is getting a lot of high-quality links to your website. The better and more relevant these links are the higher you’ll rank in the SERPs. Additionally, you must pay attention to how much competition your niche receives. When there’s a lot of competition it can be more difficult to rank higher in the SERPs. Holistic SEO The main goal of holistic SEO is to build and maintain a high-quality website. Herein you should never try to fool Google. Instead, you want to aim at using a sustainable, long-term strategy. In doing so you’ll find that ranking comes naturally. This is because it’s Google’s job to get its users to the right place. They do this by indexing all of the online information they can find in a way that’s both accessible and useful. Google also wants to make money. They do this by taking steps to ensure that people continue using their search engine. Here they need to show their visitors the results they’re searching for. This is why they strive to rank the best websites higher in their SERPs. To permanently rank high in Google you’ll need an extensive SEO strategy that’s focused on every aspect of your website, including your marketing. Everything (your website’s technical aspects, user experience, and content) must be top-notch. This is what’s known as a holistic approach to search engine marketing. It’s what will keep you ranking well in the SERPs. Using Yoast as Part of Your Strategy One of the main advantages of using the Yoast plugin is that it’ll help you create high-ranking content. Its analysis will provide you with detailed suggestions so you can optimize your content for keywords. It’ll also help you give your site structure a boost because it provides you with internal linking suggestions too. This is a great... --- - Published: 2020-12-14 - Modified: 2020-12-14 - URL: https://localseotampa.com/the-importance-of-seo-for-google-202012/ If we’re honest, most people spend a lot of time on social media today. Most Americans spend about two hours a day there. If you work with search engine optimization (SEO) for a living this is something you may justify as being necessary for your business. After all, you want to stay “up-to-date” with what’s going on. Many entrepreneurs are seeking more information about the latest trends and techniques. However, other people are on these sites to connect with friends and family while meeting new people too. This is especially true today when Covid-19 has distanced us from people. After all, most of us are naturally social people. When you stop to consider these facts you may start to wonder how you can constructively use social media for PR purposes. While many studies are showing that these platforms can lead to anxiety, depression, and loneliness, it’s still possible for these platforms to do some good for society. What Google is Searching For Anne Stefanik of Kanopi Studios believes that social media can help with SEO. This is because Google search prefers to promote website owners who are engaged, social human beings. It tends to frown upon nameless, faceless entities. This is just one of the many algorithms that are of importance. These are things that you’ll learn as you stay on top of what Google says and does. This is important regardless of whether you work in PR. What Bing is Searching For For the longest time now Bing has said that it uses “social signals” to help with ranking in its search engine results pages (SERPs). Previously Google hasn’t made such a claim but recent studies have demonstrated that quite possibly it does the same thing. One thing is for certain: There’s some correlation between sharing content on social media and how the content does in the SERPs. Many people have discovered that the more engaged you are on these platforms the more likely your content is to be found on the first page of the SERPs. What This has to do With PR This has a lot to do with PR because at the heart of PR lies the task of having clients find your content. It’s where earned media plays a huge role but it isn’t the only tool you have available to you today. Google SEO is now a tool you can’t afford to be without. Therefore it’s important to do everything possible to give it a boost - something that’s seen in daily traffic metrics. What all of this boils down to is being engaged with social media is vital. You don’t want Google’s algorithm to think that you’re dormant because when you look as though you’re unengaged you’ll be bumped down in the SERPs. How SEO Changed our Lives The internet has changed the way we do business forever. Before the advent of the internet, things were different in that when you’d get a top-tier result in a newspaper or magazine you’d have to... --- - Published: 2020-12-07 - Modified: 2020-12-07 - URL: https://localseotampa.com/how-can-you-counter-negative-seo-attacks-202012/ Search Engine Optimization is something that companies and businesses almost cannot live without in the current day and age. That being the case, it is very much a place of contention for these businesses and companies as they vie to be at the top of the list of search engine results pages or SERP. While many companies strive to set themselves apart and stand out from the crowd amidst the myriad of competition without interfering with the work of others, some do not, shall we say, play by the rules of search engine optimization (SEO). Some users become so desperate to drag down the competition and set themselves ahead of the rest that they will not only work to promote their results but will actively strive to drag down others. If you don’t want to fall victim to negative SEO and the consequences of it, then you can read up on this guide we’ve made for you. Afterward, you will get a better understanding of what exactly negative SEO is and how you may protect your site from these attacks. What Exactly is “Negative SEO”, and How Should I be Worried About It? Negative SEO is, to put it simply, the actions of individuals or groups of individuals who will purposefully attack and attempt to sabotage the rankings and position of a company or business in the search engine results pages. The way that they do this can be through a variety of methods, and sometimes entire teams are assembled with the express purpose of dragging down the rankings of other pages in the results. Most commonly, the way that they accomplish these negative SEO attacks is by purchasing a very large amount of shoddy, cheaply made, spam links in the attempt to make Google think that the site that is being targeted is trying to break the rules in an attempt to raise their rankings in the SERP. Google will then punish the website that is being targeted for this, sending it crashing down through the search engine results page rankings even if the said site is the victim in this situation. This is a very real threat that every website owner should be aware of and take steps to avoid. How You Can Prevent Negative SEO Attacks To catch a negative SEO attack in its early stages, make sure that you carefully watch over your backlink profile. As we discussed previously, the most common way that negative SEO attacks are launched is via the use of spam links. If you notice that someone is creating an oddly large amount of links and redirects to your site then something is probably wrong. Watch out also for attackers who will try to get your best links removed from the search results. They can do this by contacting the webmaster and pretending to be the owner of the page. They may even try to pose as you and get the webmaster to change your current link to one of their links!... --- - Published: 2020-11-30 - Modified: 2020-11-30 - URL: https://localseotampa.com/how-to-grow-an-online-business-202011/ This year has changed a lot of things, including making the world even more digital than it was before. As online shopping grows, small business SEO is also becoming more important. With this in mind, you should know that there are a few things you can do to set your business up to be successful. Optimize Content for People First Today’s search engines are much better at recognizing and understanding the content. They can also determine what type of content is the most valuable. Therefore SEO is no longer as simple as creating a website full of words. Instead, it’s important to create high-quality, high-value content that quickly and comprehensively provides answers. This type of small business SEO requires some effort in regards to your content, blog, product descriptions, and anything else that the search engines may find valuable. One area where many websites have found SEO success is with high-value content for blogs and product descriptions. The key here lies in providing your website’s visitors with the information they need so they can make a buying decision right away. Step Outside of SEO: Get to Know Your Customers One of the best ways to increase your conversions doesn’t have much to do with SEO. Instead, it has more to do with selling directly to your clients. This means taking the time to understand who they are and asking them to buy what you’re selling. The key here lies not in understanding small business SEO but in knowing where the customers’ shop, the language they use, where they find information on new products and services, and what types of offers they find valuable. This isn’t the information that SEO will give you but it’s information that will help you refine your website’s content so it specifically targets your visitors. This means creating detailed, informative, and relevant product descriptions so that your customers feel as though they’re building a relationship with you and your brand. Simplify the Buying Process Simplifying the buying process is better than any small business SEO you could ever put to work for you. Things like one-click purchases, by-now-pay-later, and easy booking systems are growing more popular than small business SEO today. Social media platforms have even implemented some of these features. The main goal of small business SEO is to help users reach valuable content. Displaying this content directly on the search page is one of the best ways to simplify this process as it makes it so that people don’t even have to click on a website to find the information they want. With over half of Google’s searches now being “zero-click searches”, this is important because less than half of those searching will land on your website. What all of this means to you is: ● Your website and its content need to be on Google’s front page as often as possible. This means you need to make sure your Google My Business is updated and optimizing your content so people can read it... --- - Published: 2020-11-16 - Modified: 2020-11-16 - URL: https://localseotampa.com/the-benefits-of-e-commerce-seo-and-how-to-use-it-202011/ For those running a business that uses e-commerce, search engine optimization (SEO) is a necessity. With increasing e-commerce competition (especially in light of the coronavirus pandemic), SEO is one of the only effective ways to stand out and increase traffic. In this article, we’ll go over how e-commerce SEO can naturally increase your web traffic, help you find new customers, and boost your overall business profile online. We’ll also go over some strategies you can use to improve your SEO for the best possible results. Building an E-Commerce SEO Strategy Google is the king of search engine results and ranking, which means that SEO must be tailored to the Google algorithm. This makes designing a solid SEO strategy depends on understanding how Google ranks results and uses keywords. Structuring your website with good e-commerce SEO can come in a few different forms. One good idea is to resent your business as an expert in the field. Using language in your content to set yourself apart from the competition is a great way to generate trust with your customers. The traditional way to do this is with blog posts, but modern problems call for modern solutions. Consider launching a podcast about your industry, as well as having guest appearances on other websites in a similar niche that are unaffiliated with your business. Don’t Limit Yourself to One Platform Google is probably the biggest generator of new clicks, especially from local shoppers, but social media platforms have also proven to be an excellent platform for advertising and engagement. Most social media platforms use some type of algorithm these days and taking advantage of that can lead to higher traffic and more customers, just like it does with Google. Social media companies like Facebook have a high conversion rate for ads and posts, but they aren’t the only option. Platforms like Twitter and Instagram are also helpful for posting and gaining engagement with consumers. However, some social media sites are worse than others. Reddit for example doesn’t take well to self-promotion, so always be aware of the user culture on whatever site you choose to engage with. One social media site that works well with e-commerce SEO that may not come to mind right away is Pinterest. Pinterest works by allowing users to “pin” images to boards. Normally these are images, ideas, and products that the user wants to keep in one place for easy access. Formatting posts and pictures on your website to be Pinterest compatible is an easy way to make your products easier for customers to access and remember. E-Commerce SEO and Social Media Social media can be a great tool to boost your business, but it takes well-designed content to make it happen. Picking your keywords carefully is one of the most crucial parts of this. Putting keywords in your titles and image descriptions is a good way to catch people’s attention quickly. However, it’s equally important to avoid spamming your audience with keywords. When you cram too many... --- - Published: 2020-11-09 - Modified: 2020-11-09 - URL: https://localseotampa.com/getting-caught-up-on-the-recent-history-of-google-ads-202011/ 2020 is a year that marks several anniversaries, one of which is the 20th birthday of Google Ads. Now that may not sound like a big deal, but you may change your mind when you think about just how integrated into life Google Ads have become. In recent years, internet advertising has gone through several massive changes and redesigns. The increase in mobile traffic, integration of shopping ads and free posts, and the number of Google Ads options have all had a major impact on how consumers interact with the internet. In this article, we’ll be going over a brief history of the last five years of google ads, and what that history can tell us about the future of internet marketing. Integrating Audiences First, there were first-party targeting products that were launched by Facebook and Twitter, however, in 2015, Google came out with Customer Match. This was a step beyond the website retargeting of the past and instead catapulted Google into audiences. The success of this program further ushered in the era of audience targeting, affinity, and in-market tracking. This trend isn’t going away any time soon either. In 2020, Google came out with predictive audiences, which uses Google Analytics 4 to track the probability of a customer making a purchase. The Fall of the Keyword For years, the king of search engine optimization was the keyword. However, in recent years, Google has completely redesigned how it uses keywords and search matches. This change has forced advertising companies, businesses, and marketers to re-evaluate their strategies and how they write copy and design web pages. One of the key changes has been in the privacy expectations and policies of consumers and search engines. As recently as the past few months, Google Ads started limiting the number of search terms that it releases for advertisers to see. This change has changed how advertising copy is designed and even marketed. Nowadays, Google only releases keywords that are used by “a significant number of users”. This has come at the same time as an increase in the number of close variants. This expansion has meant even more complications when it comes to developing effective keywords. Ever the creative problem solvers, advertisers have adapted to using negative keyword management over more traditional approaches. The Rise of Automation 2018 was the year that automated ad campaigns really came into their own, according to results obtained by Universal App Campaigns analytics. Automation used to be mainly an aspect of management, or a buzz word in new stories about the downfall of manufacturing jobs. In the digital marketing world, however, automation has become a key aspect of generating smart advertisement campaigns. In combination with responsive search ads, which were introduced the same year, automated Google Ads campaigns are now one of the easiest ways to reach more customers. Especially for businesses on a budget. Automated Google Ads campaigns are run over multiple Google-owned platforms simultaneously to reach a broader audience. Online vs. Offline If 2020 is going... --- - Published: 2020-11-02 - Modified: 2020-11-02 - URL: https://localseotampa.com/should-you-hire-a-marketing-agency-202011/ It’s happened to small businesses all over the country, and even around the world: a big corporation rolls into town sets up shop and before you know it, all the mom-and-pop stores are going out of business. Large corporations have a few advantages over small and medium independent companies, but one of the biggest is the difference in marketing strategy and budget. Small businesses are less likely to spend a lot on marketing, while it’s one of the biggest expenses for nationwide corporations. Marketing can be a challenge to fit into the business day when you’re only working with a limited number of employees as well. That’s why one of the best ways for small businesses to develop a marketing strategy is for them to outsource it by hiring a marketing agency or firm. Here, we’ll go into more detail on some of the challenges that small businesses face when it comes to developing a marketing campaign, as well as some of the ways a marketing agency can help relieve the burden. Why is Marketing Hard for Small Businesses? There are several reasons why small businesses struggle with marketing themselves. Firstly, is a lack of connections in advertising, marketing, print, etc. Second is a lack of internet marketing techniques, as well as general marketing knowledge. According to a Fundera survey, one-fifth of small businesses don’t use internet marketing techniques. The other common struggles include a lack of time and money to invest in a quality marketing strategy. The simple fact of the 21st century is that without an online marketing strategy, a small business will struggle to market themselves effectively. That same survey by Fundera found that businesses that actively engaged in internet marketing techniques like social media had customers that spent up to 40% more on an average purchase. However, effective marketing is a difficult task, and it’s not always one that you can take on alone. That’s where hiring a marketing agency comes in. Four Reasons to Hire a Marketing Agency 1. Visibility and Leads Like we went over earlier, one of the biggest marketing challenges for small businesses is poor visibility and a lack of leads. If you don’t have business marketing experience, looking for leads can seem like an impossible task. Making a name for your small business can be difficult when the market is dominated by larger brands. A marketing company will be able to diversify and optimize your customer base. 2. Long Term Cost Every business owner knows the cost of adding new employees to the payroll and hiring a marketing company takes the same consideration. There are a few ways that marketing firms set their pricing, and the best and most cost-effective one will depend on your exact needs. Dedicated resource and project contracts are used for specific services like web design and SEO. They usually entail a monthly cost for your own in-house marketing expert. Ad-Hoc pricing is better for smaller projects and involves paying an hourly rate. The last option is... --- - Published: 2020-10-26 - Modified: 2020-10-26 - URL: https://localseotampa.com/can-seo-be-effective-in-multiple-cities-202010/ One of the key aspects of local SEO is targeting specific locations like cities. But what if you want to target multiple cities at once? Well, using local SEO is one way to do this. However, it’s easy to wrong and actually end up hurting your search result ranking. When it’s done the right way, though, it can be a great way to boost your rank and increase traffic. In this article, we’ll go over some of the best strategies for local SEO in multiple cities, as well as some of the common missteps that can make a strategy ineffective. The Importance of Local SEO You may be wondering why you should even try to use local SEO if there’s a risk it might be the opposite of helpful. Well, there are two main reasons: increasing local foot traffic and increasing your google search rank. Let’s start with local traffic. More than 50% of local searches result in a visit to a physical store, and nearly as many total searches on Google include a local keyword. These numbers on their own make a big argument for the importance of local SEO, and that’s before we even go over the second reason. Ranking high in search results is the ultimate goal of an SEO strategy, and local SEO can be a huge part of its success or failure. Two of the main key performance indicators (KPIs) of SEO are increased clicks and the increase of your keyword ranking. Local SEO is one of the best ways to hit both of these KPIs on the head. What About City Pages? It used to be that city pages were basically spam, used to stuff results with local keywords. However, once Google rolled out an update that flagged these repetitive pages, they became a hindrance and fell out of favor. If you do them in a boring, repetitive, copy and paste style, then city pages can definitely damage your search ranking. However, if you make your pages unique, they can be a great way to increase your rank. This may mean you decide to simply list all your locations on your main page. Or, you can create original and interesting content for each individual city or location that you serve. How to Optimize for Local Searches Now that we’ve gone over why local searches and local SEO are important, let’s go over a few ways you can actually put the theory into practice. Google My Business Google is run by an algorithm designed to organize search results in the best, most effective, and most accessible format for its users. Because of this, they have a vested interest in having accurate and useful information about businesses. That’s where Google My Business comes in. Getting your business verified on Google My Business because it gives Google an accurate set of information that the algorithm knows is accurate and is therefore more likely to share your content with searchers. Getting into the Local Map Pack When you... --- - Published: 2020-10-19 - Modified: 2020-10-19 - URL: https://localseotampa.com/local-seo-how-to-get-it-right-202010/ Organic search results are the goal of any search engine optimization (SEO) campaign. It’s surprisingly easy to have a high ranking in your search results thanks to a strong local SEO marketing strategy. If you’re struggling to rank highly in search results, it’s almost a sure sign that something has gone wrong with your local SEO. This probably isn’t for lack of effort, but rather trying too hard in the wrong places. Like the old saying goes: “work harder not smarter. ” Creating an effective strategy for your local SEO is the most important step in getting the results you want. In this article, we’ll be going over a few tips and tricks on how to get your local SEO strategy to pay off. Getting the Basics Right Starting on a solid foundation is key to a strong SEO strategy. It all starts with a name. Choosing the right name for your business can have a huge impact on your placement in local searches. For example, if your name doesn’t match your business, it might be missed in search results. It may be tempting to use location in your business name, but this can backfire and lower your local search ranking. For example, if you put a city in your business name, your business may be buried deep below general searches for similar companies in your area. Find the balance between catchy and descriptive to best optimize your local search results. The other most important fundamental of local SEO is making sure that search results tell people where they can find you. Keep your location online up to date and consistent. Incorrect or inconsistent information can hurt your relationship with consumers as well as lower your rank in local search results. Don’t just keep your address updated on your website, make sure you’re also regularly checking and updated directories that list your business address as well. Another way to keep your location updated is by claiming your Google My Business (GMB) page to make sure the address your customers see when they search for you is accurate. Optimize for Local Traffic In the modern age, most people research a business online before actually making the trip outside to visit it. 72% of marketers have said that creating content is one of their most effective SEO strategies. Generating high-quality, engaging, and relevant content is one of the best ways to drive organic search results. One strategy that’s popular with big companies that operate in multiple markets is to split those markets into different websites. For local businesses, however, this can do more harm than good. When your main competition is other small businesses, splitting your content across multiple sites can come across as confusing or even dishonest in some cases. Building Trust with Reviews When it comes to local SEO, reviews may be one of the most important things to have. Most people check reviews on google or other sites before they decide where to spend their money, and no reviews... --- - Published: 2020-10-12 - Modified: 2020-10-12 - URL: https://localseotampa.com/four-ways-to-make-the-most-of-seo-during-the-pandemic-202010/ There’s no question that the pandemic has had a huge impact on company budgets, especially when it comes to marketing. Shutdowns have meant lower profits, and that means that nonessentials will have to be cut out of the spending plan for a while. So, why is SEO an essential part of marketing in the pandemic, and why have many companies been investing in it even more heavily during a time of such uncertainty? In this article, we’ll answer those questions. Search engine marketing (SEM) isn’t going away, and in the middle of a pandemic, it may be more important than ever in keeping your business afloat. How Has the Pandemic Affected Marketing Budgets? First, we need to go over exactly what happened to the marketing industry when the pandemic hit. Local lockdowns, working from home, travel restrictions, and mass unemployment seemed to become the norm almost overnight. This meant a huge decrease in spending for both consumers and companies. For many, cutting their marketing budget was the easiest way to stop bleeding money. eMarketer predicted up to an almost 15% drop in search ad spend for the first six months of 2020, compared to the same months of 2019. This trend was worldwide, with the World Economic Forum reporting a 9-12% drop across Europe. In a world still struggling to find its new normal, not acting on your budget may be your worst option. So, how can you use SEO to overcome tough times? We’ll go over the four best ways below. 1. Keeping Costs Low Very few will deny the importance of SEO in modern marketing, and many businesses have doubled down on their investment. One of the top reasons that SEO is a good choice for marketers looking to save money is its low cost. Cost-effective marketing strategies are in high demand right now, and SEO is right at the forefront. Unlike more traditional paid advertising, SEO doesn’t stop working once you stop paying for it. A strong SEM strategy will continue driving traffic to your site regardless. 2. The Importance of E-commerce Online retail has had a 7% increase in customers according to research done by PYMTS, even with some businesses are starting to reopen their brick and mortar stores. Online shopping has always been an easy and convenient option for shoppers, but now that they have an extra incentive to stay home. When stay-at-home orders were put into place, businesses with an e-commerce option were the ones to reap the benefits, and that trend has continued even with restrictions lifting. With increased online competition, keeping your SEO and SEM up to date is key to standing out. 3. People are Shopping Local Travel restrictions and safety precautions have meant that more and more people are looking for local businesses to shop at. Searches including the phrase “near me” have surged according to research by Deloitte. But it’s not just safety that has made people shop locally. In times of strain, communities are standing together to help... --- - Published: 2020-10-05 - Modified: 2020-10-05 - URL: https://localseotampa.com/importance-of-local-seo-to-multi-location-and-small-businesses-202010/ Most multi-location and small businesses come across a similar predicament while competing with big national level brands and that is a limited budget. This is the reason why local SEO is a powerful marketing weapon. It provides an opportunity for smaller businesses to compete with the larger brands in the continuous battle for surviving in the market. Apart from being economical, the local SEO is useful for lead generation as well. Many small business owners are well-versed with SEO but, they are not familiar with local SEO. Local SEO is about getting search results based on the current location of the searcher. Need for local SEO for small business owners Here are some reasons why small business owners need to include local SEO in the marketing campaign. The local SEO is useful in targeting the local market. Local SEO offers you a higher return on investment (ROI). There is no other tool in the online marketing schema that offers greater ROI than local SEO. It provides credibility to your business. When your business is appearing on the local search and Google Maps your prospects are more likely to think of your business as a legit one. Local SEO is critical for mobile searches. It may help you develop local partners and leads. The local search results are fundamentally achieved based on the distance, relevance, and prominence of your business. These factors work in combination to help you find the best fit for your search. You are required to develop prominence and relevance in the eyes of Google for dominating the local SEO. Ways of improving the local SEO 1. Accurate Google business info: To have your business listing appear in the Google local search or Google Maps you will be required to create a listing with Google My Business with up-to-date information about your business. Ensure that you are entering full data, verifying the business location, maintain accurate working hours, add photographs, and manage the reviews. 2. Embed the Google Maps in the site: By making use of Google Maps Embed API it is possible to place a panorama containing a street view or an interactive map onto the website. This whole process is done by using a straightforward HTTP request. 3. Have proper on-page SEO: For dominating the local searches you will have to get your on-page SEO in the right order. Two important factors are responsible for your on-page SEO. These factors are the location of the service area and the products and services you are offering. It means you are telling Google what products and services you are offering and where they are placed. The key on-page SEO elements you have to concentrate on are, Meta tags. Title tags. Page content. Header tags. Photos. NAP (Name, address, and phone) information on each page including the schema markup. NAP has to be consistent across the internet. 4. Get reviews: Reviews matter a great deal in case of local ranking. The Google review count and the actual score are... --- - Published: 2020-09-28 - Modified: 2020-09-28 - URL: https://localseotampa.com/reasons-why-youre-seo-optimized-content-will-not-appear-in-the-google-ranking-202009/ One of the most common challenges a content marketer encounters is the website not ranking well in the search engines. These content marketers may be doing certain versions of content marketing right such as regular blogging, and updating the design of the website. But after numerous rounds of keyword research under their belt they fail to appear in the rankings on the first pages of Google. There are several reasons why the SEO optimized content is not ranking however, in most cases, there are just a handful of reasons that are the culprits. Let's look at the main reasons why you're website is not on the first page of Google SERPs. 1. Website speed is too slow: How long does it take for most websites to load on your cell phone? At an average, it takes around 5-6 seconds. And how long the users are going to hang around before they leave this page? You are looking at around 3 seconds. This means that people are not getting what they need quickly enough. Remember, Google takes into account your engagement metrics such as how long people are sticking around for your website before bouncing off as a way of deciding whether your website is valuable. You can use the online tools to check your website speed and the problem can be fixed by decreasing the file size, reducing the number of videos on a page, and decreasing the HTTP requests for the website. 2. The content is not building trust: Firstly, when you are not familiar with why trust is important for a business read on. Any business is going to be successful only if people trust it sufficiently to buy products and services from them. The question is what should a business do to build trust? Firstly, what people don’t like are websites that bombard you with sales pitches when you are looking for some information. For building trust, we need the prospects to feel heard and understood, and of course, helped. There is a need to address the bigger queries and concerns about your website. So, you must take a good hard look at your site content. Use videos as leverage because this ensures that your prospects can see and hear what you have to say before buying a product or service. 3. You are not targeting the right keywords for your content: You will find it difficult to rank when it is not clear to the search engines what queries you are trying to answer. The SEO optimized content should be clear enough so that it is easy for prospects to comprehend what is on offer. Do not have a website page filled with words that are industry jargon and people are not searching for it. Perform proper keyword research for the content. This applies not only for the blog but other pages of the site as well. The content must clearly convey what your website is offering to people. 4. You may not be publishing content... --- - Published: 2020-09-21 - Modified: 2020-09-21 - URL: https://localseotampa.com/seo-the-best-marketing-tool-in-2020-202009/ The coronavirus pandemic was something that no one saw coming, and it has affected the economy in huge ways. It has also brought the importance of internet marketing into the spotlight. When states went into lockdown, many traditional brick-and-mortar stores had to shut their doors. However, this was not the case for digital commerce. While internet marketers were less likely to close down, they were still affected by the pandemic, and now face a new and uncertain landscape. One thing is for sure, however, and that is that loyal customers are built on trust in the business. In this day and age, search engine optimization (SEO) is the best way to build trust through marketing, and in this article, we’ll go over exactly how to use it. Marketers and SEO According to a Conductor report from the Search Engine Journal, 63% of marketers believe that SEO will become more important as the Covid-19 pandemic continues to affect Americans. Such a widely shared belief is uncommon in any industry. Coronavirus has also brought struggles to the forefront of the internet marketing industry, with 86% of marketers agreeing that their goals will be harder to achieve in 2020. Despite these somewhat pessimistic statistics, it is revealing that internet marketers face them and see SEO as a feasible countermeasure. Trust and SEO In times of economic strain, like during a pandemic that has cost thousands to lose their jobs, customers are unlikely to spend their money with a business that they don’t trust. SEO is what companies use to build trust with their potential customers. When people are searching for a service, they expect their search results to be accurate. It is because of this that Google now has E-A-T quality rater guidelines; to ensure expertise, authority, and trust. The E-A-T guidelines essentially provide google with data telling them if their algorithm is successful at providing the search results people are looking for. Good use of SEO can help you rank highly among search results, which shows consumers that you are trustworthy, a major factor in where they decide to spend their money. If one thing has been made clear in 2020, it is that trust is one of the deciding factors for consumers. Investing in SEO According to a BrightEdge report from the Search Engine Journal, more than 40% of earnings are brought in just by organic internet traffic. Most of these customers are brought in by SEO and internet marketing. When your site ranks in the top few search results, customers are more likely to click the link. With this much revenue driven by SEO, it is an investment that can pay for itself quickly. Especially when you’re forced to deal with a decreased marketing budget, SEO is a great way to keep traffic steady while spending less. With 65% of marketers predicting a budget cut this year, smart investments are more important than ever. SEO is by no means a new marketing strategy, but it has shown itself to be... --- - Published: 2020-09-14 - Modified: 2020-09-14 - URL: https://localseotampa.com/a-modern-guide-to-google-reviews-202009/ It’s the 21st century, and if that means anything for business it means that having positive Google reviews is a must. Lots of positive reviews on google are a great way to gain the trust of potential consumers. Mostly because they are more likely to trust their fellow consumers than the companies they’re buying from. So, how exactly do you go about building your business’s online profile with Google reviews? There isn’t a one-size-fits-all formula, but in this article, we’ll go over some of the best ways to get your business more reviews on Google. Why are Google Reviews Important? Reviews are the first thing most people look at when deciding what service or product to purchase. Even if they don’t scroll down a page, the average star rating will have a huge impact on whether a consumer even gives your product a second look. In today’s market, a product without a star rating or reviews is often seen as suspicious. Reviews are how you gain the trust of your customers, and they’re how you gain many new customers. They’re a way to see what other consumers think, rather than just seeing the positive advertising from a company. A Google star rating will show up in search results for your service, so it’s important to make a good impression. Asking for Reviews The simplest and easiest way to get more reviews is to ask your customers to leave Google reviews. It may sound straight forward, but it’s also easy to forget. There are a few ways to ask clients for reviews, which one you use will depend on how your company operates. If you’re on the phone with clients, mention it at the end of the call. You can add a note at the end of a bill asking them to leave a Google review, or reach out to past customers to ask if they’re satisfied. Showing How to Give Reviews Some clients will know how to leave a review, but many of them will have no idea. So, it’s important to leave instructions on how to do so when you ask for a review. If you’re sending the request in an email, simply make sure to include the step-by-step process as follows: 1. Sign in to your Google/Gmail account 2. Search for the company name on google (you could also include a link for them to follow instead) 3. Click “Leave a Review” 4. Select a star rating 5. Write your thoughts on the product or service 6. Click Submit to finish It may seem unnecessary but walking reviewers through the process makes it much easier for them, and in turn, makes them more likely to leave a review. One way to shorten the process is by simply sending customers a link directly to the review page with your request for a review. You can do so by searching your company name and going to the Google reviews. Then, click “Write a Review” and copy the URL in its... --- - Published: 2020-09-08 - Modified: 2020-09-08 - URL: https://localseotampa.com/five-tips-for-local-search-in-2020-202009/ The COVID-19 pandemic has made it so that most people are going out for exactly what they want and returning home without making any unnecessary stops. That is why it is critical for business owners to take advantage of local search engine optimization, or local SEO. Whether it’s to find the nearest Mexican food restaurant or a grocery store open past 10 PM, people are using search engines to meet these needs. Since search engine algorithms change all the time, a business cannot depend on only one strategy to stay on top of local SEO results. Studies have shown that most people using Google will rarely look past page 1 to find an answer. Here are some ways you can improve your local SEO results in 2020. SEO Strategies for 2020 1. Develop Your Web Presence Google’s update to the Bidirectional Encoder Representations from Transformers (BERT) algorithm allows for the conversational understanding of the Google search bar. This means the search engine can understand longer and more complex search terms allowing it to use context to better understand the goal of the user. A website that is full of pictures and lacks meaningful text will not score very well with the new algorithm. Therefore, it is important that a business understand what potential customers are looking for, how they are searching for it, and then present that answer in both informative text and images. A diverse method of marketing combined with consistent service will develop these users into returning customers. Developing your web presence with the understanding of how your website interacts with the end-user will allow your local SEO results to stay near the top. 2. Rely on the Experience of Others Customers do not all search for a topic the same way, and search engines understand that as well. It is important that businesses rely on the diverse background of their employees to help with the local SEO strategy. Diversifying your team, whether in-house or with an agency that specializes in local SEO, will help ensure your business reaches as far as possible. 3. Coordinated Marketing Campaigns We all remember a commercial jingle we heard when we were young that we can still sing today, some including the telephone number of the business. That is why it is so important to use your non-digital marketing materials to support your digital platform. This dual strategy helps develop consistent search terms for your product and puts those terms in front of a potential customer eating in a restaurant, listening to the radio, or driving down the road. The use of guided search terms will have a positive impact on your local SEO success. 4. Manage Customer Reviews One of the first places potential customers look when researching a business is the review section. If your local SEO team does not include a person dedicated to social media and responding to reviews, you might be losing potential sales. A positive digital presence is a key to making a good first impression... --- - Published: 2020-08-31 - Modified: 2020-08-31 - URL: https://localseotampa.com/5-tips-for-selecting-the-seo-company-in-tampa-202008/ While it may be the hot term for companies these days, there’s a reason everyone is putting importance on search engine optimization or SEO. It doesn’t matter how beautiful your website is if no one sees it. And choosing the right SEO company can mean the difference between a significant increase in organic traffic to your site and a severe decrease in Google rankings for your company. But there are several things you should consider before you secure a new contract with an SEO firm, here they are. 1. It Isn’t Magic It can be hard to bring users to your website, especially if your business is new or new to the web. So it can seem appealing to opt for those who claim to have special knowledge and wisdom in Google’s algorithms. But the truth is that those algorithms change regularly and there is no magic formula. And you will often find that the SEO specialists who claim to have mysterious knowledge put into practice what is referred to as Black Hat SEO. These practices include cloaking, keyword stuffing, and buying links and they violate search engine rules. And once Google’s bots identify those shortcuts on your site they will demote your site in their rankings, which will lead to a decrease in traffic. So while those practices might bring immediate results, they can end up doing more harm than good in the long run. 2. Have Specific Goals Decide what you want to achieve through SEO and look for someone who is able to provide those services specifically. Are you looking to increase sales of a specific product through keyword optimization? Do you hope to increase ad revenue by enticing users to stay on your site for longer periods of time? Would you like to build a following on social media? It’s important to find an SEO company that caters to what you’re looking for instead of just promising an increase in organic traffic to your site. High rankings on Google don’t mean anything if the keywords you come up with are not relevant to your business. Finding a company that specializes in what you’re looking for will help you get the results you’re after. 3. Word of Mouth Over Google Search Do not simply do a general web search for the best SEO companies. Any specialist worth hiring will be too busy working on optimization for their clients instead of working on their own website. So you’re likely to only find companies that are actively seeking new clients. And the best companies are going to have a lot of long-term satisfied clients who have referred others to them. So it is best to find someone the old fashioned way – through word of mouth. Ask people within your professional circle or within your industry, while avoiding direct competitors, for recommendations. 4. Find Metrics That Work for You A well-established company with long-term clientele is going to have different needs than those of a fresh company trying to... --- - Published: 2020-08-24 - Modified: 2020-08-24 - URL: https://localseotampa.com/copywriting-and-content-writing-202008/ In order to get the most out of content creation, it’s important to know how to create and manage content and the different types of content creation available. It’s easy to be confused by these different types, especially content writing versus copywriting. While similar, they hold distinct differences that are important to know for content management and creation for businesses and brands. There are two major types of content creation: content writing and copywriting. Although they may seem similar, their distinctions differ through what the intent of the content is and its purpose. Content writing is what you probably think of when you think of content creation. It includes mediums like blog posts, articles, e-books, and email newsletters. Social media posts also fall under this category. Its main purpose is to educate or entertain; it is not necessarily designed to increase sales, although it may. Copywriting, while similar, has some unique differences that separate it from content writing. It is directly related to sales, as its main purpose is to drive the reader to take some type of action related to its content. It is more of an advertisement and includes social media ads, sales emails, and product pages. To put it simply, content writing is meant to educate or entertain while copywriting is meant to persuade. However, any type of content management relies on purpose, length, emotion, grammar, and SEO in order to maximize their success. Purpose The purpose of any type of content must be clear during the writing and to the audience while reading. Depending on what type of content you are creating, the purpose may be different. Are you writing to educate and entertain, or are you writing to promote a product or business? This is why most ads are copywritten. The main purpose of the ad is to perform some type of action related to sales and, ultimately, purchase whatever is being sold. On the other hand, web content is usually content writing as it is not inherently pushing a product or business. Rather, this type of content is usually informational or for the purpose of entertainment. Length Length is also a factor in content creation. Content writing, by nature, will be longer, as its purpose is education or entertainment. In addition, content writing focuses on giving some sort of value to its readers. In order to do that, this type of content will usually be longer to make sure it is giving its reader enough value. Emotions Copywriting may strive to invoke some sort of emotion in order to compel a reader to buy its product. The emotions can vary greatly depending on the product and the targeted tone of the ad. Fear of missing out, or FOMO, is one common emotion that copywriters use to convince potential buyers they would regret missing out on the product and the possible benefits. Pride, comfort, or instant gratification are other common emotions copywriters try to invoke. Grammar Grammar is important in any type of writing, especially... --- - Published: 2020-08-17 - Modified: 2020-08-17 - URL: https://localseotampa.com/attract-local-seo-to-your-dental-practice-202008/ If you own and operate your own dental practice, or if you are the person responsible for attracting online traffic to a dental practice, then you’re going to want to account for the difference between search engine optimization (SEO) as you might traditionally think of it and local SEO. The difference is simple to understand, but it is, perhaps, more challenging to put into practice. The critical thing to keep in mind is that you are mostly trying to attract attention to your dental practice from people who live close to where your practice is located. Sure, it’s a bonus to be visible to people who might be planning to travel from out of town, but rarely- if ever- are patients willing to drive out of their way to have their teeth cleaned, and in the case of more acute needs- say, a chipped tooth or a cavity- prospective patients are going to seek out the practice closest to them. Local SEO, on in this case dental SEO, is all about finding ways to show up on searches made by prospective patients who are close to your practice. That’s it. So, how can you make sure that you are using the best SEO strategies to achieve this goal? Here’s an overview. Optimize for Local Searches Many times, whether we have a toothache or we’re overdue for a cleaning, we end up searching for information that will tell us something about, say, possible reasons for a toothache, or how long we can wait before we should have our teeth cleaned again. The democratization of information, in general, has made an abundance of specialized information available to the layman. Self-diagnoses are popular these days, and preliminary internet searches tend to be for the purpose of determining whether or not we need medical attention in the first place. What dental SEO is all about is making sure that information about your dental practice is available to people who have made their searches more specific. For example, a person who has made the decision to seek out a dental practice probably knows to make his or her search specific to where he or she lives. So, the most common local searches include the words “near me. ” Once a search engine recognizes that a person is looking for dental practices close to them, it will provide three places where a person can receive care. These results are often beneficial since a map to each location accompanies them. If you want to attract prospective patients to your dental practice, you must make sure to optimize local SEO. How It Works Every time a search is made through a search engine, the search engine sends out “spiders” to attach themselves to a bunch of websites that might fulfill the searcher’s query. These sites get ranked, according to how well they’ve been optimized, by the search engine and the “best” results show up at the top of the page. Boom. Someone doing a local search is going... --- - Published: 2020-08-10 - Modified: 2020-08-10 - URL: https://localseotampa.com/tactics-for-seo-title-tag-optimization-202008/ Title tags may be the first skill learned by SEOs, but that doesn’t mean they should be dismissed as a beginner’s technique. Title tag optimization is important for any SEO. Cyrus Shepard, a Moz SEO consultant did a talk on Advanced Title Tag Optimization, during which he explained the critical nature of title tags in SEO. He also explained how well-done SEO title tag optimization can provide huge benefits to businesses and searchers alike. Shepard’s presentation pertaining to title tags and their optimization covered practical tips and techniques as well as why these tags shouldn’t solely be used by beginners. The course also covered things to avoid to boost traffic and CTR. The Importance of Title Tags Title tags were designed to simplify the content of a page so a search engine can understand it. They are directed by an HTML element which is derived from the title of the page and shows up as the clickable headline on the SERP. Shepard emphasized the following reasons for why SEO title tags are very important: · The first information a searcher sees - Shepard said, “Everybody, when you do a google search, you will see the title tags as the main decision. ” Ultimately, the SEO title tags will be a determining factor in whether or not the searcher views your content. · The Ranking Factor - Title tags are the ranking factor. SEO consultant Shepard talked that Moz was “studying the correlation of title tag signals to ranking for years,” and has found that SEO title tags are the biggest influence on the CTR. · Science and Psychology - Language in SEO title tags can also increase your CTR. Enticing title tags, regardless of if they help you rank, play a significant role in driving clicks. · Easy Testing - Tags are very easy to change, and therefore easy for you to tet. You may change the tags and then analyze the search results using Google Search Console to find the most effective combination. Beyond the Basics The basic SEO title tags follow a few rules: they are short (50-60 characters), there is only one per page, and they are unique. They also often use keywords and high-quality copy to entice readers. Writing Compelling Titles: NPR Shepard recommends using the acronym NPR to write headlines. · N – Noticeable: Being noticeable means going beyond basic keywords to bring in clicks. A good headline has something interesting to differentiate it from the rest of the results. · P – Promising: Once you’ve attracted notice, the next step is to entice the reader with a promising title. Shepard recommends the following tactics: surprise the reader, thrill the reader, impress the reader, reassure the reader, or help the reader. Even a boring topic can be made promising with the right SEO title tags. · R – Relevancy: Perhaps the most obvious, but important to mention, all the same, is that your tags must be relevant to what the searcher is looking for. Without... --- - Published: 2020-08-03 - Modified: 2020-08-03 - URL: https://localseotampa.com/what-to-do-with-an-old-blog-post-202008/ In the early 2000s, something new hit the internet: the corporate blog post. For a few years, it seemed like every company with a website was coming out with a blog. But with this influx of quantity, came a serious reduction in quality. Many of these blog posts focused solely on filling up a page with as many keywords as possible, with little regard for actually creating useful content. Given a bit of time, however, company blogs eventually began to focus less on bulk production and more on informative writing. But if you look closely at a branded blog, it can be easy to find traces of that old, low-quality content. So, what should you do about it? What’s the Big Deal? So, your company blog has some old content. So what? First and foremost, a large backlog of content can lower the quality of your website. Old posts, both good and bad, are inevitably buried under new articles, and too many pages can greatly slow your crawl efficiency. If only one in every ten of your blog posts is worth reading, your crawl will be drastically slowed down. However, if you can raise that ratio, Google will take notice and be more likely to crawl through your pages and promote them to potential customers or clients. Ultimately, an old blog post update can end up increasing web traffic to your site. Streamlining your content is also a great way to update your company image. A backlog of old, and lower quality, content can reduce the impact of your high-quality blog content. Reducing the number of posts can give you a clearer image, as well as providing your consumers with more attractive website design. How to Streamline Your Content So, what do you do after you’ve decided to do an old blog post update? The first step is to do a full inventory of your content. Once you’ve done that, you can decide what’s worth keeping. Some posts may be completely unsalvageable, and that’s okay. The ones you keep don’t have to be perfect, but they should still represent the image of your company you want to present to consumers. When you’re deciding whether or not to keep a post, ask yourself if it is beneficial to both the company and the consumer, if it is relevant to your current brand, and if it is done to a high-quality standard. Next is step two: improving and updating. Old content, even if it’s good, can always benefit from an update or a rewrite. A good place to start is editing spelling and grammar. After that, make sure there isn’t any outdated information in the post, and make any stylistic tweaks as they are needed. It’s also a good idea to have your old content updated from a more technical standpoint. If you’re less familiar with this side of things, Local Tampa SEO Company can help. Step three is expanding your old content to contain new, more relevant information. This leads to... --- - Published: 2020-07-27 - Modified: 2020-07-27 - URL: https://localseotampa.com/is-taking-the-time-for-seo-really-worth-it-202007/ In the day and age of e-commerce and all things digital, chances are if you’re a business owner you’ve heard about the importance of SEO when it comes to increasing your company’s visibility on the net. But you might be asking yourself, is it really worth it to spend the time to create and upkeep a solid foundation for your website? Sure you could spend money on ads that could quickly route more traffic to your site. But how long does SEO really take? There is not just one answer to this question as many factors can have an effect on just how fast you will see results. Your Industry Plays A Big Role In SEO If your business is in a highly saturated market with large companies investing non-stop into digital marketing, chances are it’s going to take a lot longer for you to see results. More sites for search engines to pick through means that Google and others will weed through more detailed info within these sites with a fine-toothed comb in order to choose which ones will get the most desired spots. This is another reason why high-quality content remains important. On the flip side, if your industry has fewer competitors, search engines don’t have to work as hard and in turn, you may see results a bit faster than those in a saturated market. Common Factors To Remember As stated above, there are many factors that can have an effect on how fast SEO works. That’s right, it’s not just keywords you need to worry about. In fact, if you’re solely focusing on keywords, it’s likely you will be waiting a long while to see any movement in rankings. Some common factors to take into consideration are: ● Keywords Yes, they’re still important, just not the only thing needed. Remember to include them in title tags, blog post content, and meta descriptions. ● On-Page Content On-page content optimization refers to a page being explored by a search engine for social media links, internal links, relevancy, on-page titles, and again keywords in all the appropriate places. In short, your content needs to be good. Ask yourself, is this information sending a clear message? Does it have a point of view and is it written in a way that will keep your readers engaged? If not, you may have a problem. Right now, pages written as guides or how-tos are extremely popular because they provide the reader with valuable info. These articles combined with a video create a sort of one-stop-shop approach that garners a high ranking factor. Reach Out To A Professional Now you’ve got the basic factors that are important in creating movement. If you decide to keep your page optimization efforts in-house, kudos to you! Results are attainable if you master the main factors and keep using them. They are the building blocks necessary for improved ranks in those search results. But for some business owners, the idea of juggling all of these tasks can... --- - Published: 2020-07-20 - Modified: 2020-07-20 - URL: https://localseotampa.com/how-to-use-heatmaps-to-boost-seo-202007/ The use of heatmaps is essential in understanding how visitors interact with your website. They have become a must-have for digital marketers and can help them learn which images attract the most attention, or what catchphrases draw the biggest number of clicks to a page. If you’re new to digital marketing and the somewhat complicated realm of SEO, you might be thinking, what is a heatmap? Heatmaps measure a user’s activity and display it on a visual scale using color. A red area on a page indicates a high rate of engagement, while a blue one indicates just the opposite. Their purpose is to make complicated sets of data easily visible by letting the colors do the talking. Let’s learn about the basics types of heatmaps before we move on to how you can use their data to improve your SEO. Types of heatmaps There are a few types of heatmaps out there. Some common examples include: • Click Maps Click maps track where a visitor clicks most on the clickable items on a page (logos, images, links, etc. ) • Hover Maps A hover map tracks where a visitor ‘hovers’ the most on a page. The red spots show where the visitors most often pause their cursor movement. • Scroll Maps Scroll maps track where the visitor drops off on a page they are reading, or, how far they scrolled before stopping and not going any further. Boosting your SEO Okay, you’ve learned what types of heatmaps there are and what they do. Now how can you use them to your advantage to boost that SEO? • Improve Page Layout When pages are created, they’re laid out in a way that makes the most sense to the designer at the time. But that doesn’t necessarily mean it’s the best layout. Heatmap data can show how visitors move on a site. Maybe your checkout is where you want them to land but they spent more time on a section about rewards. You can use that information to restructure and send them where you want them to go first. • Use Heatmaps with Analytics to figure out why users do what they do You have all this data from Google Analytics but how do you make the most of it? Compare the data with that of a heatmap. If a certain button on your site receives a bunch of clicks but no conversion, pull up your analytics. You can track how users interact with the destination page, which could show you where the most clicks are happening and what info is there. Maybe you need to move that info to a different spot? • Desired content length By using a scroll map, you can determine what information users are looking for in your content. If they find their desired info at the very top of your page, they might not scroll any further. And if the info they are looking for is too far down on your page, they might think... --- - Published: 2020-07-13 - Modified: 2020-07-13 - URL: https://localseotampa.com/should-covid-19-stop-dentists-from-using-seo-202007/ The novel pandemic has altered the definition of normal, and everyone is being affected in one way or another. Dentists are not left out as they are being forced to review their online marketing strategies and cut down their overhead costs. While some dentists have reduced their budgets, others have done the opposite by raising budget cuts. This includes keeping their websites up to date. SEO is a necessary tool for any business including dental practices, that intend to thrive for a long time. Now, the question is if dentist SEO strategies should be put on hold or continued, while scientists figure out a solution to COVID-19. Some dental practices have stopped updating their websites and a few others are not relenting in promoting their sites. Whether you are cutting down costs or not, it is important to know that COVID-19 will not last forever. Thus, if you stop your dentist SEO promotions now, it will be difficult for your practice to pick up when the world gets back to normal. Frankly, nobody wants to be on the receiving end of COVID-19's aftermath. It will be a bummer if after losing money and customers as a result of social distancing, you end up struggling to keep your practice afloat afterward. It is common knowledge that picking up a fallen business is a herculean task which can take a long while. Thankfully, you do not have to worry about the marketing aspect of your practice. This is because this article will give you simple tips that you can apply from the comfort of your home, in order to improve your website SEO. Here goes. Time is of the Essence If you are waiting for things to get back to normal before improving your dentist SEO on your website, you will be doing your job a disservice. It is normal to wonder why you need to drive traffic to your website right now, but best believe that doing so will pay off in the long run. You do not want rival dental practices to overtake you, so you have to keep pushing traffic to your site and marketing your business. Remember What Drives You Dentist SEO building did not just start today. There are thousands of other dental practices optimizing their websites. You do not want your site to be found wanting on the first page of an internet search. Let this information propel you; more than 90% of traffic is found on the first page and the majority of internet users stop searching after the first page. Embrace Content Creation Since everyone is stuck at home, people have turned to the internet for practically every kind of service. This is your opportunity to improve dentist SEO by putting up audio and visual content for your prospective patients. This can be in the form of talks, videos, and teleconsultations. You can even create ebooks from your existing web articles. Dental issues are not going anywhere; people will always need a tooth cleaning,... --- - Published: 2020-07-06 - Modified: 2020-07-06 - URL: https://localseotampa.com/homebuilder-search-engine-optimization-a-potential-tool-to-reach-more-clients-202007/ Search Engine Optimization, when done properly, is better than any targeted advertisement campaign. That is because over 90% of internet searches go through Google and Google’s algorithms use keywords that people type in to help bring up pages that they might be interested in which could be yours. Particularly in industries where you must see large volumes of people before making a sale, like the homebuilding industry, SEO can be an invaluable tool to help grow your business for free and better than your competitors. Obviously, you would want people just to search for your company’s name and they come to your page. This is what most of your competitors probably do and it is a huge mistake. Why is that? Because people wanting to buy a custom home are probably going to do a whole bunch of searches before ever coming to your website. These potential customers might even be looking for products or services completely unrelated to custom homes but homebuilder SEO can help bring these people to your company before they see a competitor. One of the best ways to guarantee that your website shoots to the top of Google searches is by creating consistent, quality content. The content should seek to answer common questions people might have which will eventually lead them to you when you provide them with a solution! When creating this content, you should never lose focus that the goal is to sell someone a custom home. Because of that, do not write just generic content related to buying a home but material more focused toward your niche such as how to obtain financing to help build a custom home. Below you will find some suggestions for creating relevant content that is engaging and will bring customers. Obviously, you do not have to do all of these, even though it would be great if you did, but doing at least some of these will surely make your homebuilder SEO much more effective. Bringing Others onto Your Website You would be foolish to think you have all the answers or know everything in your field. Since none of us could possibly know everything, try reaching out to other, knowledgeable people who can publish guest posts would bring some new flare. Additionally, instead of letting others write, you could even do interviews yourself and then publish your findings on your website. By bringing on additional people, you have the added benefit of eliminating your own bias and bringing fresh, new ideas you might not have thought about otherwise. These industry experts will probably also have their own websites and blogs that they can broadcast your business, which would only make the efforts of your homebuilder SEO snowball. Making Unrelated Content Related to You As mentioned earlier, people are probably not looking for you so that means you will have to write about things to make them want to come to your website. Here are some common topics you can use homebuilder SEO to make people... --- - Published: 2020-06-29 - Modified: 2020-06-29 - URL: https://localseotampa.com/seo-optimization-by-professionals-202006/ If you’re looking to get your Florida website from the back page of Google to the front page, then Local SEO Tampa Company has the services you need to improve your standing in the search engine. Welcome to Local SEO Tampa Company Local SEO Tampa is a Florida-based internet consulting company dedicated to helping local entrepreneurs improve their digital presence through the use of online SEO marketing tools and strategies. SEO Tampa was founded in 2007, and since then has been offering expert search engine optimization services to small businesses and clients across Florida. Our easy and convenient to use tools are all design to launch your website to the top of search engines by using carefully crafted search engine optimization tactics and keyword connections. Local SEO – Address Consistency Businesses need three things to succeed in online marketing, organization, cohesion, and consistency. If your website is poorly put together, if your online content does not properly connect, or if your information is different across multiple sources, then customers will have a hard time reaching you, let alone buying anything from you. Without a clear, coherent vision across all of your web content, all you’re doing is driving customers away. This means less traffic, fewer clicks, and most importantly, less revenue, all of which are important in modern online marketing. Aside from SEO tactics, companies need a spot in local business directories and listings to ensure as many people can reach them as possible. Every other site that links back to yours becomes a gateway for internet traffic and customer clicks that will greatly expand your digital reach. Local SEO Tampa puts your website in hundreds of online databases, venues, and collections based on how relevant its content is to your business. We insert your website manually with skilled programmers and automatically with expert scripting services to ensure you reach the widest range of targets possible. By spreading knowledge of your site far and wide across the net, both site traffic and revenue will increase as you are able to reach a much larger audience. Of course, no system is perfect, and if data from one of your sites or listings are not accurate or does not connect with others, this will need to be solved quickly to ensure spreading your website across the net will generate traffic. So it falls on you to make sure your website information is accurate, properly linked, and up to date so we can do our part in spreading your site across the web. Why do you need SEO for your website? Because without proper SEO keywords and tactics, you might be buried behind pages of business competitors and annoying advertisements whenever someone tries to search up your site. Search engines are a tangled web of keywords, clicks, relevant user data, and paid ads, and you’ll need a good SEO plan to navigate through this and reach the all-important front page. You need to use keywords, phrases, and slogans to your advantage to make... --- - Published: 2020-06-22 - Modified: 2020-06-22 - URL: https://localseotampa.com/signs-that-you-need-a-better-lawyer-seo-expert-for-your-law-firm-202006/ There are some big reasons why various law firms decide to substitute their lawyer SEO partner and look for a more dependable alternative. There are several fake SEO experts around who promise big results to the law firms for less than $1000 per month. These companies keep on cashing checks for many months until the law firms finally realize that their lawyer SEO performance hasn’t improved one little bit. Keep in mind that high-quality SEO is never cheap. Here are the reasons for the law firms to drop their SEO partner. 1. Need for a passionate SEO professional: Many times lawyers fail to realize that there is a big difference between a web developer and a true SEO expert. They end up hiring people that build beautiful sites but these experts are not necessarily updated about the changes happening in the world of SEO. They may not understand writing content, link building, the complexity of technical SEO, and the practical experience of marketing a law firm. A high-quality lawyer SEO expert should be able to demonstrate how he will go about his campaign for the law firm. 2. Poor communication and mismanaged expectations: A nebulous report from Google Analytics should not suffice for the law firm. A good SEO pro must be able to make the client comfortable by communicating the report well. Let them know what you are doing to improve their online performance. The SEO expert must talk to their clients regularly to show his performance. You must perform a technical audit where you show what is broken and how you intend to fix it. You must inform the clients about the links you have built, the content you have generated, improved ranking, and the leads you have received. 3. Lack of tracking: It is absolutely necessary to set up tracking. It is one of the first things a good SEO partner will do. For instance, call tracking, goals, and events in Google Analytics is imperative. If you are running a content or link building campaign you should be able to show what you are doing to the client. Tracking helps you to set goals and verify whether they have been achieved. If you don’t have the empirical evidence due to lack of tracking you will not be able to make informed decisions. 4. Lack of a content strategy: It is next to impossible to see an improvement in traffic to a site without a proper content strategy. Many law firms think that hiring SEO professionals can do magic to double the traffic but SEO is not magic. There is a lot of hard work involved in several sectors. This also needs high-quality content. Without a content strategy, traffic will not improve. For achieving more traffic, cases, and leads you will need to provide Google targeted content. 5. Lack of useful link building strategy: Publishing content and cleaning up the technical SEO problems only can get you so far. You will also need aggressive link building strategies to... --- - Published: 2020-06-15 - Modified: 2020-06-15 - URL: https://localseotampa.com/significance-of-lawyer-seo-202006/ Legal SEO (Search Engine Optimization) means various techniques, strategies, and tactics that may help in attracting more prospective clients to your law firm sites. This is achieved by getting the law firm website to rank on the first page of search engines such as Google, Bing, and Yahoo. It is pretty clear that most people searching for lawyers will search for a go-to for finding out the law firms. Significance of lawyer website How various clients research, find, and select the law firms have changed over the years. Search engines are the main channel used by needy clients for finding out information online. Google, since its conception in 1998 has grown a great deal and dominates the search area. It means if you are running a law firm and are looking to get new clients most of the chances for success depend on whether you will be found in the Google search. Reasons for having lawyer SEO Sponsored ads and PPC (Pay Per Click) are responsible for increasing your visibility. This visibility immediately disappears when you stop paying for the same. Lawyer SEO is an investment and the quality content and backlinks you collect will have a long-standing impact on the ranking. More than 50% of the website traffic comes through the organic search, 10% from paid search, 5% from social media, and 34% from remaining sources. The surveys have made it clear that 87% of mobile phone users go to search engines at least once daily. Hubspot has also made it clear that Google is responsible for more than 90% of the organic search traffic. If you rank first in Google search results it means a 34% click-through rate on the PCs and 35% on mobile phones. These surveys have also indicated that the traffic percentage from the searches drops down to 2 to 3% for the second-page results and gradually fades out as you go further. It needs to be remembered that the growth potential of SEO is gradual. However, the value of lawyer SEO compounds. Some aspects of SEO such as sponsored directories and PPC can get immediate traffic to your websites but their value is temporary and is subject to constant payments. Lawyer SEO is a long term investment similar to a healthy diet. Significance of Organic Search More recent data collected regarding the use of search engines from Pew Research Center indicates that more than 90% of the adults online use the search engines for finding out info specific to the internet. Although it is a fairly old data, it is worth a mention. The various search engines such as Google have gotten better at understanding the intention behind the search phrases used. Therefore they are getting better at cutting through all the noise. With this many people using the search engines it only makes sense that lawyer SEO takes prominence on the internet especially for the lawyer firms. There is a need for lawyers to market themselves on the internet to make sure that... --- - Published: 2020-06-08 - Modified: 2020-06-08 - URL: https://localseotampa.com/top-seo-trends-for-2020-202006/ Google keeps on making hundreds of changes to the search engine algorithms each year. Although most of the changes are minor some of these changes can affect your ranking in the SERPs. With the new businesses springing up every day the competition for the attention of the internet users gets more intense. By staying on top of the current SEO trends you will be in a better position to meet the requirements that are demanded by the search engines for ranking the websites. Here are some of the SEO trends you can expect to experience in the year 2020. 1. Featured snippets will keep on dominating the search results: The featured snippets are a summary of the answer to the search query. The Google search engine displays the snippet at the top of the SERPs results. They are positioned even above the organic and paid ads. Featured snippets have been around for a few years now and have caused significant changes in the SERPs of Google. Around half the searches end up without any clicks because the internet users find the answer they were looking for directly from the snippets. There was a study conducted by Aherfs which took into consideration 2 million snippets, and it revealed that the snippets receive more traffic than the organic search results. Opt for question-based search queries and keywords. You may use the queries from "people also ask" section as it offers an insight regarding related queries to provide in-depth answers. 2. BERT looks like a long-term proposition: Bidirectional Encoder Representations from Transformers (BERT) allows anybody to train their question answering systems. It is the first major change Google made to the search algorithms after RankBrain in 2014. BERT will affect one in 10 queries. The SEO marketers that use BERT models improve the chances ranking on the 1st page of SERPs and in the snippets of Google. BERT will mostly affect the conversational queries where the propositions such as "for" and "to" decide the meaning of the search queries. It is not possible to optimize for the BERT. Google makes use of BERT for improving the understanding of natural languages. It can be optimized for the intent behind the search queries because it is critical for the creation of successful content. Before creating content assess the first 10 contents ranked on the first page of the SERP for the keyword. Do you get informational, navigational, and transactional results? Develop content that will match the intent of the user based on the analysis. 3. Mobile searches will keep on rising: Most of the internet users are in the habit of using mobile phones. 40% of online transactions take place on mobile phones. From 1st July 2019, Google moved to mobile-first indexing for improving its mobile searching experience. You will not achieve too much in the search engine results unless you are optimized for mobile phones. So, think beyond the conventional to take advantage of snippets. Remember, if you have already optimized for voice search... --- - Published: 2020-06-01 - Modified: 2020-06-01 - URL: https://localseotampa.com/seo-for-the-new-normal-after-coronavirus-pandemic-202006/ We are six months into 2020 and we can see the coronavirus pandemic interrupting almost all facets of our lives. People are being forced to make major changes to their lifestyles for adapting to the new normal. Most businesses have to brace themselves for the negative financial impact this situation will have as a result of people changing their habits in the upcoming future. It also is the right time to visit the SEO strategies going forward for the businesses. These businesses must understand the SEO considerations as a part of a response to the coronavirus crisis. 1. Adapting to the shift in search behavior: Monitor Google Trends closely. Also keep an eye on Google Search Console and other keyword tools for understanding the changes in search interests and behavior regarding certain relevant keywords or topics related to your industry during the period. Also keep an eye on the performance of your website to comprehend how the customers are converting in the situation and update your forecasting and reporting to factor the coronavirus impact. 2. Comprehend the role of SEO in marketing during these times of change: Although in the shorter term the marketing teams will have to react to the impact of coronavirus in real-time there is a long term nature of SEO that must be taken into account while deciding the marketing priorities. Evaluate the organic and paid nature of SEO for the upcoming months to understand how they can be balanced in the overall schema of marketing strategies in response to the coronavirus impact on your business. 3. Begin executing the 2020 holiday initiatives: There is a long term aspect associated with the SEO as well. You need to leverage it to ensure that the site ranks well during the high-competition and high-volume keywords that are expected to top during the holiday time of 2020. Although the businesses might see short term losses in the upcoming months you can perform planning for the future and optimize the initiatives to ensure that businesses are positioned well for the upswing in the economy. 4. Plan for large scale digital transformation: Take into account the different ways in which the brand may digitize various products and services for future-proofing regarding the possible emergencies and adapting to future trends. In case your business sells some items can you make some of the items available as a direct download? In case the business needs personal consultations for providing the services can you provide teleconferencing as a viable alternative? 5. Impact on website development and technical SEO: SEO is completely dependent on its implementation and the focus must be provided to the ability of the business to do the technical updates. At the time you can expect limited bandwidth and availability of development resources. You can also prioritize the fixing of bugs you are aware of and keep track of the overall health of the website. Make use of the new offering Coronavirus Schema Markup if it applies to your website. 6. Data... --- - Published: 2020-05-26 - Modified: 2020-05-26 - URL: https://localseotampa.com/top-seo-trends-and-themes-for-2020-202005/ With the rise in online competition and the continuous launching of new websites, it is time to rethink your content marketing strategies and you need to invest in SEO. These websites have to meet specific requirements that are set by search engines such as Google and here the SEO strategies are significant. You have to be aware of the latest SEO trends so that you can update your sites as required and make sure that more consumers find your sites in the SERPs. Let's see the top SEO trends for 2020. 1. More search clicks dominated by snippets: In recent years Google has evolved and it delivers a better search experience for its users. The use of snippets is one such advancement. The featured snippets typically come up above the number one search result and it is denoted as "Position 0". In order to take advantage of the snippets you must provide clear responses to the frequently asked requests on the site. The snippets are boosted and evaluated to the top of the results based on quality. Google has a way of deciding this. Never make the mistake of understanding the snippets as more than 50% of the clicks are originating from featured snippets. It is also a great opportunity for the content creators because you can generate organic traffic even when you are not ranked in the numero uno position. 2. Have secure websites: Another important factor is the safety of the users. It doesn’t seem to have anything to do with SEO however, it is significant for the site user experience. When the users do not feel safe visiting a web page they are likely to leave the pages quickly. In case they see a "Not Secure" warning appearing they will not proceed to the page. This leads to higher bounce rates and will affect the position of pages in the organic search listing. Keep in mind that it is significant to enable the HTTPS protocol for the website. It ensures that the users have a secure connection that is both authenticated and encrypted. HTTPS stops the intruders from tampering with the conversation between the users and your website. Those using the secure HTTPS may experience a slight SEO boost. 3. Website optimization for voice search: Before the innovative smartphones came into the market, people searched for things by inserting keywords in the search engine boxes of their desktops. Keywords were born due to this user behavior. With the increased use of mobile phones, voice searches have become a prevalent trend amid internet users. These searches are not performed by using cell phones but they can be done by using voice assistants such as Voice Pod, Samsung Smart TV, and Amazon Echo. If you know how to optimize your site for a voice search it can help you generate significant organic traffic. However, you need to understand the implementation of conversational searches in the SEO strategy. Voice searching is about asking questions by using voice rather than entering... --- - Published: 2020-05-18 - Modified: 2020-05-18 - URL: https://localseotampa.com/tips-for-selecting-the-best-seo-company-in-tampa-202005/ Deciding which SEO company is most suitable for your SEO requirements is not always easy. Here is an attempt to get you off on the right foot in your search for an SEO firm that will take you to the top pages of search engines. The difference between a massive rise in the organic traffic and lower Google rankings is the selection of the right SEO company or SEO firm. However, with the proper SEO partner, you can see a rise in business sales and an improvement in user experience. Here are the tips the business owners must consider. 1. Realize the risks involved in using a low-cost SEO company: People tend to select a lower-end SEO firm for reducing the SEO costs but it is a risk. Not only will you not get the rankings but this SEO company may create long-lasting damage to the site if SEO is not done properly. A wrong SEO company can damage the business for years by using shady practices such as writing low-quality content, bad link building practices, and such activities. If you are hit with the Google penalties you can observe major traffic decline. 2. Be specific about your requirements and get an SEO firm that meets those: Do not opt for any SEO firm that has a vague target of "rising the organic traffic". There are several different types of organic traffic so just increasing traffic doesn’t necessarily mean a rise in revenue. If you rank first on Google for the search of Italian shoes it does not mean anything for the CBD business for example. You have to be specific with the SEO firm about your requirements. Are you planning to rank for certain keywords? Are you facing problems with reducing the bounce rate? Are you looking for a big audience or a medium-sized one? Etc. 3. Visit the SEO firm: Any company with the claims of being the best SEO company must be willing to have you visit their offices. When you are selecting an SEO company it is like selecting a partner for the business. The chemistry with them matters. An ideal firm will be keen to understand and relate with you, your target, and your business models. Their team must have multiple specialists not just a couple of SEO experts. Experts are many times required in specific areas such as link building, content creation, technical SEO, and design. All these fields are included in the SEO process. Ask them which team members will be working on your project. If you select the company you would have taken a step ahead in building a relationship. 4. Watch out for the SEO guarantees: Sometimes if it sounds too good to be true it is. But if some SEO company is guarantying results be suspicious of them. Remember, the best SEO person will tell you that there is no perfect way of knowing where your site will get ranked in the SERPs after the optimization is done. Search engines... --- - Published: 2020-05-11 - Modified: 2020-05-11 - URL: https://localseotampa.com/top-benefits-of-local-seo-202005/ If you own a physical brick and mortar place in Sacramento or an auto-shop in Texas, or a furniture store in Tampa Bay, the local SEO plays a significant role in the generation of conversations and customers. Some local business owners may feel that there is no point in investing time, money, and efforts on their Google presence when they are competing against Amazon or Walmart. This may be true in the case of organic listings but for a local listing, it is another matter. What do you mean by local SEO? Similar to the regular SEO, local SEO consists of a number of strategies and actions that are designed to improve your visibility in the Google SERPs and other search engines when the internet users are searching for the physical location. Although it may sound a bit complex, it is just another name for improving sales by building online visibility. This is done by appealing to the consumers in the right manner and by playing the search engine game. You need to create the right content by using the relevant keywords. When you take into account the local SEO it means including the city or town name along with the zip code. You also need to build links and accruing reviews. The local SEO as the name suggests concentrates on attracting the users in small areas like in a particular city or a town. The local SEO is generally used by the local SMEs who are normally aiming to reach their audience to increase footfall in their location or to develop business in a certain area. The local SEO concentrates on raising the visibility of the business on Google Maps and local SERPs. The search engine results provide the local customers the necessary results specific to the locality or close to their physical location. Generally, there are 3 key elements for a business to rank in the local pack and they are, relevance, proximity, and prominence. You can take help from the local SEO experts to improve the local pack ranking or you may try to do it alone. In either case, you will increase a gradual rise in the local SEO conversion rate as the activity increases. Benefits of local SEO These key benefits of local SEO make a positive impact on your SME. The good news is that it is easily possible to unlock all these benefits just by conducting local SEO activities. The local SEO activities such as citation building help the SMEs build their visibility online. More local visibility means greater foot traffic, a greater number of service customers, and greater sales. Optimization of your website for the local search provides more targeted traffic and greater traffic for relevant search terms. Google's My Business optimization leads to better visibility on Google Maps. Link building and content marketing always improve relevance. Reputation management develops trust in the business and this means more traffic and a greater amount of sales. The local SEO is not just a... --- - Published: 2020-05-04 - Modified: 2020-05-04 - URL: https://localseotampa.com/adapting-the-seo-campaign-to-neutralize-the-effect-of-covid-19-pandemic-202005/ These are unprecedented and uncertain times as almost all businesses are facing some kind of struggle. It may be a lack of demand, or problems in the supply chain, or some issues of other sorts. Everyone is trying to figure out ways of keeping their business afloat during the COVID-19 crisis. Can SEO be the solution to some of the problems? Yes, it can! Here are some significant steps for adapting the SEO strategy to counter the global COVID-19 pandemic and get organic traffic. 1. Focus your website on things that are likely to be in demand: This is an obvious step you need to take in the beginning. However, several businesses are missing this. In case your products and services are not in demand at the moment, highlight the products that are in demand. If your main products are sold out or out of stock, shorten up the product line to show what you can deliver quickly. In almost all cases re-focusing the product and content marketing strategies are likely to improve both organic traffic and customer engagement. Even if you are a B2B kind of setup, try to gear the topics towards families, kids, parents, and teachers, etc. Concentrate on health and wellness products. You might not be able to get hand sanitizers but you can sell DIY kits by using the products and services available on your site. Do not stress over traffic regulations too much. Things are changing and there is no denying this fact but remember, these changes are likely to be temporary and things will get back to normal when the COVID-19 panic settles down. 2. Keep your clients informed about the present situation: Be quick and place a disclaimer on the Home page letting the clients know about the present shipping problems you are experiencing and about the possible workarounds. When you are selling essential products and you find yourself unable to get sufficient stocks, quickly try to go the extra distance by telling your client how they can survive till you get the fresh stocks. If possible inform them about the DIY option and even provide instructions on the Home page about it. Being helpful can go a long way toward building client relationships. Provide a COVID-19 notice on the Home page including safety measures, change in delivery timings, and how you are helping the community to survive the epidemic. You can provide discounts, extended return options/warranties, etc. 3. Develop Linkable Assets for Building and Attracting Links: At the risk of sounding a bit pragmatic, crises such as the COVID-19 pandemic offer better opportunities to develop high-quality links. At the moment the journalists and educators are thinking about new ways of turning around the situation and offer their readers ways of getting through the quarantine period. So, can you provide an opportunity for free education? Can your digital assets and products cover for some of their needs? Try to develop a campaign around it. You can create linkable assets such as survey-based... --- - Published: 2020-04-27 - Modified: 2020-04-27 - URL: https://localseotampa.com/seo-tactics-during-coronavirus-crisis-recovery-202004/ It certainly is not a time to panic. It doesn’t mean that you should not take the coronavirus pandemic seriously. But you need to know that several businesses are well placed to protect and in many cases improve their SEO strategies. It is crucial for their business partner as well. Although you have an obligation to your family, community, and the law, you need to protect your business also. This means you have to use the tools that are available to you and for most companies, it is the SEO. The cost-effective marketing strategy provides several opportunities during difficult times. 1. Do not cut the SEO budget, increase it: All managers are looking to cut costs all the time. Not only during the economic downturn but at all times. However, when you see the unemployment tick up it is tempting to stop all activities not related to operations directly. This is exactly what happened in 2008 economic downturn until marketing expenditure came surging back in 2011 and SEO was a big contributor here. Most of your competitors will also be thinking about cutting their SEO budget. If this happens their ranking will start to slip as the Google algorithms realize that nothing is happening on the site. This makes the coveted first-page territory more accessible to the others. Remember, the SERPs always will be captured by the businesses that are committed to SEO. If any leads are out there this is where they will come from. 2. Revise the SEO strategy: There are always new opportunities to be found in SEO. If you have stayed clear of trying to rank for some keywords because you didn’t stand a chance against bigger competitors, things have changed. These page one rankings are more vulnerable now especially if they cut down their SEO provisions. There is no need to take out 10 competitors on the organic SERPs to reach there, just a single one is enough. However, keep in mind that you may be ranking for something that no longer is in demand for your business. Take a close look at the keywords and decide the ones the target audience will be looking for. 3. Post factual content: If people are uncertain about things they are looking for truth. You will be aware of this if you have been involved in SEO earlier. You will need to post reliable and factual information because Google has a way of sorting out the websites containing inaccurate and superfluous information. Therefore if you have been successful it is because your content delivered things of value. People prefer to stay away from gimmicks at a time like this. You must post well-documented and useful information supported by credible resources that can be relied upon. 4. Audit the existing website pages: The old and outdated information has always been detrimental to SEO. However, how can you go through dozens of pages of content to ensure that all the information is still relevant? How often can you click on... --- - Published: 2020-04-21 - Modified: 2025-09-20 - URL: https://localseotampa.com/local-seo-tampa-company-coronavirus-statement-202004/ One thing is certain and that is, Local SEO Tampa Company can cope with the difficult situation and it will keep on being fully operational during the coronavirus crisis. We assure you that our services will not get affected by the situation. The Local SEO Tampa Company team will be well-equipped to work remotely and we can take care of our team's health and yet cater to the client's needs. All services provided by us including the customer support will remain operational. For any help regarding your business do not hesitate to contact us despite these uncertain times. You can contact us here, 3030 North Rocky Point Drive West #150Tampa, FL 33607Tel: 727-938-8891 Keep Your Business Working If you are facing any problems with your existing digital marketing service providers, the Local SEO Tampa Company can uplift your digital marketing campaign by providing various services such as, Emergency website maintenance and programming corrections. PPC and Ads creation management for various emergency services by using Google Ads and Facebook. Urgent new site design and development service. SEO service for an emergency. Social media management and promotion. Maintaining your presence online during the coronavirus pandemic This is the right time for stepping up your SEO efforts as the competition is relatively low and there is huge consumer demand in certain industries. People despite being quarantined are likely to research the internet for products and services. As a matter of fact, people stuck at home are more likely to be online than usual. They will be looking out for things they need at the moment and their alternatives. They will be looking for things for the future and bookmark them. With intensive SEO efforts at the moment, you can bring your brand ahead in the present market situation. You can get into a position where you are the first thing they will look for before making a buying decision. You can expect prospective buyers Things may be a bit chaotic at the moment but they are eventually going to normalize in a few weeks/months. In the new scenario, digital marketing will be the best way of reaching new clients. With the implementation of effective SEO programs in these times you can achieve more sales when we return back to normal. This is the best time to develop new SEO strategies that will deliver results for upcoming years. These results can produce revenue for your needs and safeguard your business during the ups and downs. If your business or someone else close to you can benefit from aggressive digital marketing campaigns contact us. We are here to help. Coronavirus might be a new reality and there is every chance that this will be a bumpy ride. However, we are there for you all the way. You may count on us to be there as far as your digital marketing efforts are concerned therefore, do not hesitate to be in touch. We wish you and your loved ones well. We are grateful for your business... --- - Published: 2020-04-20 - Modified: 2020-04-20 - URL: https://localseotampa.com/future-of-seo-marketing-and-handling-seo-marketing-clients-post-coronavirus-part-3-202004/ The situation at the moment regarding coronavirus is affecting all industries be it SEO, airlines, restaurants, tourism, and more. The self-quarantine and social distancing measures that are being made binding to people across the country can mean catastrophe for a lot of businesses. However, you will find certain SEO teams ready for handling support to core businesses and help them set the stage for the future once the coronavirus crisis is over. End of the Coronavirus Crisis There will come a time when all this is past and according to the current estimates, it will come after a few months. It is after that we will able to live in the fashion we are used to. We will have a better idea of whether we are right within 4-7 weeks. This will depend on the performance of various countries in handling the coronavirus situation and how their attempts fare. In the meantime, people are going to be stir crazy and this is going to take close to 2 months before the scenario is normal. The end of the crisis is significant because it will allow people to plan for the future. You will find many people cooped up and looking to go out but cannot. Some of them will have access to the internet as well. Tighten Your Targeting Efforts and Try to Develop Long Term Offers Several industries are experiencing intense financial contractions due to the traveling restrictions and other bans but there are some opportunities available to spend money wisely. If your hospitality business owner client has shifted the spending from short-term bookings to broader long-term planning you need to ensure that you set up negative matches for coronavirus and cancel search terms. This will make sure that your clients are not wasting their money on people who are not looking to make a booking. The retail brands that are tied to the travel goods are also experiencing steep declines in sales and are forced to offer discounts with messages specific to the crisis and focusing on affinity and sentiment. Plan for Post Coronavirus Scenario Another significant aspect post coronavirus crisis will be proactively handling changes and find out solutions. Hospitality and travel brands are facing drastically fewer opportunities while other businesses such as event management are facing even fewer opportunities for their capabilities to operate. If you have clients that specialize in education and on-site training you will find them investing in short-term virtual events along with live seminars. It means splitting between existing audiences and the new ones. Some businesses that are temporarily shut down such as movie theaters have stopped a large amount of ad spending. However, audit their content thoroughly while investing in future operations. Use the Latest Technology You will be required to leverage the latest technology for various things such as task management, team communication, and video conferencing. It means you are connected with your clients no matter where you are. Ensure that you and your team are trained and comfortable using... --- - Published: 2020-04-13 - Modified: 2020-04-13 - URL: https://localseotampa.com/seo-marketing-clients-handling-during-the-coronavirus-pandemic-part-2-202004/ Not a single industry is remaining in the world that is not affected by the coronavirus pandemic. Here are some better practices for SEO marketing to plan their strategies more effectively. Firstly. Let’s not stop doing business as normal. Take time to analyze what is happening and be ready to re-allocate the budget and be more creative. SEO campaigns are getting re-adjusted for better targeting the local markets in the fields of investments, retail, and hospitality. Be Alert and Flexible While Handling SEO Clients We are already observing a change in focus while acquiring new customers who are paid, clients. There has been a shift in budgeting towards retargeting the campaigns, content creation, and CRO. There might be a reduction in the overall spending in case the conversion rates are softening however, continuous monitoring will be needed for any changes in customer behavior. Some clients would have even seen an influx in their budget due to the cancelled TV spots. However, you are required to be smart about how you will spend and plan for the foreseeable future. Set Targets and Communicate with the Clients Extensively The various e-commerce companies will be looking for opportunities but even a top company such as Amazon is facing issues due to the shipping delays and constant disruptions in the supply chain. Some clients are opting for continued paid media spending for the out-of-stock items due to the international supply problems. However, the constant strong sales are possible as a result of prominent messaging regarding pre-ordering and prior shipping dates along with discounts on the out-of-stock items. Generally speaking, it is necessary to keep landing pages, websites, and campaign messaging updated. You might be required to create dedicated landing pages having specific messaging as new concerns come up. However, there may be bandwidth issues that may crop up due to new copy and creative requests. Look for Ways of Trimming the Costs that are Getting You Nothing In case you are getting lots of coronavirus costs from the branded campaigns which rank no 1 in the SERPs organically you need to break the campaign. The environment is completely different at the moment and the past setups may not apply anymore. You may be required to use some anecdotal information. Monitor the situation closely and make adjustments as required however, don’t do it so fast that you are not getting the real and actionable information. The internet marketing team will have an opportunity to work with PR and comm teams to decide the messaging to the clients and build a long term affinity towards the brand. Designing SEO Marketing Strategies for Clients Stay on course with the existing SEO strategy but you may be required to make some changes. The onsite messaging can change temporarily for addressing the current situation. You need to monitor the keywords every week continuously for the related trends regarding both one for adjusting how people may look at the information or two for blog post ideas for your clients. You... --- - Published: 2020-04-06 - Modified: 2020-04-06 - URL: https://localseotampa.com/coronavirus-situation-and-seo-marketing-part-1-202004/ Everyone in the world will be aware of the coronavirus situation by now. The sad reality is that the virus is spreading quickly and is likely to keep on spreading for some time. Nobody knows how many people are going to get affected by the coronavirus and how many of them are going to die from the infection. The coronavirus situation has caused the global markets to crash down heavily and it means if you are an SEO marketer or a business you are bound to be affected. So, what does it mean for you? Let’s see what you should not do first. Don’t Try to Exploit the Situation Normally, the first thing people try to do is take advantage of the situation and exploit the prevalent fear. Supplies are running low at the moment around the world and there is a shortage of toilet paper, sanitizers, and masks along with other fundamental necessities. You can find marketers buying them and later selling them on e-Bay or running ads for selling them at a 10 to 50X price. This is not marketing, neither is it entrepreneurship. It is recommended that you try and not exploit the coronavirus situation and make a quick buck. Not only is this unethical and wrong but short-sighted. You may succeed in making that quick buck but it will not last. You will be better served with spending the time on long term investments. Businesses will Struggle for Some Time Even if the threat of coronavirus simmers down quickly as the dropping numbers in China might indicate, the businesses are going to struggle for more than a year as they desperately try and recover from the losses. For instance, the sales figures dropped by more than 20% and the unemployment rate has risen to more than 6% in China in February. When you see resilient companies such as Apple shutting down to decrease the spread rate it means less profit and less income. They will be paying to the employees during this period however, but not all companies have a bank balance like theirs and most of them will struggle. Now take a look at the travel industry. Coronavirus is expected to cost 820 billion dollars to them. Virgin Atlantic has asked its employees to take unpaid leave for 8 weeks. Various ports around the globe are empty and you can already see initial rounds of layoffs in them. It is estimated that coronavirus will cost the global economy something in the region of $2. 5 trillion. It is not only a fact that people are going to lose money but the SEO marketers will lose traffic and conversion rates will fall. Conversion Rate Down for Most industries From the viewpoint of conversion rate, we have seen a drop in the case of most industries. Even in the case of the financial sector which had a big boom in traffic, we can see a drop in the conversion rate. Only the media websites have seen an... --- - Published: 2020-03-30 - Modified: 2020-03-30 - URL: https://localseotampa.com/the-relevance-of-seo-in-2020-202003/ The SEO or Search Engine Optimization is a process that helps various websites to appear on the SERPs of top search engines such as Google. This requires knowledge of the constantly changing algorithms and it is a big undertaking. Due to this, most people are not aware of what it will take to rank high in the search engine result pages. Typical SEO Queries Even the search engine optimizers who are the people that make websites and their pages appear in the SERPs are confused many times with page rankings as the search engines are not always truthful about their updates of algorithms. It makes SEO challenging and often needs continuous updates. So is it still worth it in 2020? The question on everyone's mind is doing all the work such as researching keywords, placing them in the title tags, headers, Meta tags, and developing quality content, etc. is it worth the results? Is SEO still as relevant these days so that marketers are focusing on the content so much? How about "Yes" as an answer to all these questions? Role of Search Engines Take into account the last time you used the internet to search for something. How did you get to what you were looking for? How was it possible for you to locate the exact page? I'd bet that it was one of the search engines. Taking into account that they are the basic methods for finding out information and locating the necessary pages it is significant that you are listed in the SERPs. Google processes more than 40,000 search queries in one second and close to 3. 5 billion searches daily. There is every chance that at least one or two out of these searches are related to products and services that are offered by your business. Therefore, for connecting with the users who can potentially become your customers, the best way is SEO. Although this needs a lot of time and energy, it is certainly worth doing. And you need to do it right. The relevance of SEO in 2020 The truth is that SEO matters and SEO strategies are more significant than ever. It happens to be one of the more significant components of a successful digital marketing campaign. It will be the difference between attracting a lot of website traffic and getting lost in the billions of other websites on the net. Many people are questioning the significance of digital marketing. The algorithm changes always reward good quality content but the marketers are beginning to think that just by posting good content can get them away and SEO doesn’t really matter. It makes them believe that no strategy is required, as the content will take care of everything. Although quality content is great for developing trust among customers and getting the users to visit your websites it is not the sole owner of SEO. The other portions of SEO are also responsible for helping users finding the content in the first place and... --- - Published: 2020-03-23 - Modified: 2020-03-23 - URL: https://localseotampa.com/local-seo-to-assist-in-google-maps-ranking-202003/ Every business wants to get into the 3-pack or the top three spots on Google Maps. While connecting with potential clients, Google Maps can help your business to have a chance at more revenue. Local SEO can help push your company to obtain more traffic to not only your website but the storefront as well! Google maps ranking is so important when it comes to local SEO. It is free, so there is no excuse as to why anyone would not be using it. Here we will discuss how you can develop a plan of your own for ranking well in Google maps. To have any good Google Maps ranking, you need to have a Google My Business listing. Information such as your website address, physical address, phone number, and hours of the business can be listed here. Be sure that before you set this up, you look to make sure that the business does not already have a listing. After you have set this up, you can add geotags, images, videos, and so much more. Next, you will want to concentrate on building citations. This is so important to do. Be sure that all names, addresses, and phone numbers are consistent on every listing. This will help to rank your site higher on Google Maps. Linking to Facebook, Foursquare, Yelp, Youtube, and more is a wise idea, as is adding driving directions. Google Posts will allow potential customers to engage in a meaningful way. These posts will help to deliver organic traffic to your site. Any text is active for a week and may contain up to 300 words, a video, or an image. This is a wonderful way to advertise your events and brand for free! There are four categories for you to pick from, which includes What’s new, events, offers, and products. Be sure to use all of these to promote your business. Any event you have coming up should be listed under events. If you have discounts, list them under offers. If you hire a new employee, you can place this under What’s new. You will also find a call to action buttons listed. These will include booking, ordering online, learn more, call now, sign up, and buy. Use the correct one for your posts. Local SEO also requires you to optimize your website. Keywords should be used on the home page, along with the location and the business name. An H1 title tag should be included (for example Clearwater Pet Shops- Furry Buddies Pet Shop in Clearwater or Tampa Pizza Parlors- Hungry Harry’s Pizza Parlor in Tampa). You will also want to create a description tag with the business category and the metro tag. And finally, we suggest you add reviews. This will make your credibility soar. People want to read what others find work well or the services they recommend. Reviews will help make your Google Maps Ranking stand out. And it is very easy to get this ball rolling. Using the Google Review... --- - Published: 2020-03-19 - Modified: 2020-03-19 - URL: https://localseotampa.com/how-small-businesses-can-use-seo-for-countering-the-coronavirus-threat-202003/ You need to be taking into account the safety recommendations made by WHO at the moment. Most federal governments are taking up policies for the protection of their people from the economic impacts of isolation. For instance, in Italy which is one of the hardest-hit sectors, the government is negotiating the suspension of mortgage payments with the banks. However, it is not a time for widespread panic. You can observe some alarming number of accounts doing business with SEO and marketing pulling off their contracts and shutting down their operations until further notice. All the business be that e-commerce or product-services or even brick and mortar, are going to take a hit with a lot of uncertainty around. However, one thing is a certainty, and that is everyone will recover. Budgeting for SEO and Marketing In case you are a small business doing anywhere between $1 and $5 million in sales every year you need to be spending about 7-8% of your gross revenue on marketing and advertisements. This is recommended by the Small Business Administration of the U. S. There are a few companies that budget around 10-12% for the purpose but 7% maintenance is necessary. It means for each $100,000 earned in gross revenue you will need $7000 reserved for marketing, SEO activities every year. Significantly, you keep marketing investments to these levels throughout the pandemic. It is not possible to grow at the moment. SEO and marketing are long games. If you have invested in processes and workflows, you need to ensure data quality by using consistent measurement, develop a customer base and audience to create quality content that will rank. With a drop in engagement, the publishing cadence will slow down with a drop in the review volumes and quality. This will lead to these businesses losing traction in various fields and you will have the opportunity to forge ahead. However, you need to stay on course and consider all the potentially-significant SEO tasks. SEO Tips for a Speedy Recovery Interview your customers and employees about their unique experiences about the products and services. The transcripts of these videos and interviews will be a rich resource in the future for your blog posts, media releases, and social content. Perform a small audit of the content as a full-blown audit takes up a lot of time. You can keep an inventory of your content assets by using Google Sheet or Excel Sheet. All kind of content including webpages, emails, blog posts, whitepapers, e-books, presentations, videos, infographics, and articles, etc. that you’ve published externally needs to be considered. You can also keep track of the articles published by the others. In case you are consistently tied up in the field or sitting in the empty offices, it may be a great time to try the webinar game. It is an effective marketing tactic as 91% of the professionals have vouched for. You can also clean up your administrative issues in the meantime. For the small business owner, it... --- - Published: 2020-03-16 - Modified: 2020-03-16 - URL: https://localseotampa.com/reasons-for-the-failure-of-your-small-business-seo-campaign-202003/ Small businesses are continuously trying to keep up with the latest trends in SEO although these trends have succeeded in overwhelming many website owners and internet marketers in their time. Maintaining your online presence has become tougher than ever and there is every reason why these businesses are taking their SEO strategy seriously. Everyone is trying to garner an insane quantity of traffic and stay on top of the SERPs. In case your SEO strategy is indeed correct you can typically expect results within 3 months. If you are unable to get results within the period there is a problem with your SEO campaign. What are the reasons for the failure of your SEO campaign? Here are the top ones. 1. Your site has low-quality content: The topmost reason for the failure of your SEO campaign is that your site does not have the high-quality content that brings viewership to your website. The traffic coming to the site is decided by the percentage of viewership you can get. The site can be visited by several people only if it contains content on the site that is worth reading and going through. You must put quality content on your website. When the content is not original and has grammatical errors the audience will not visit your site again. So, you need to ensure that the content placed on the site is consumable and is of great value to the consumers. 2. The Hosting you have selected is Not Competent: The hosting provider you select plays a vital role in deciding the search engine performance of your small business website. In case the web hosting for your site is not reliable and competent you will be killing the search engine rankings of your site. Select the proper web host and pay to the reliable service provider. Ensure that you have the services of the top web hosts available on the internet before making an informed decision. 3. The SEO Strategy you are using is Outdated: The simplest explanation to your SEO crusade not accomplishing well according to your expectations is that the SEO strategy you are using is outdated and not at par with the modern trends in SEO. If you are falling for the outdated optimization strategies such as flat URL Structure, keyword stuffing, reciprocal linking, exact-match domains, etc. you are killing the SEO of your website. 4. The Website is not friendly with your mobile yet: It is 2020 and if your website is not compatible with a mobile phone there are bound to be some issues. One of the basic requirements nowadays is having a website that can be opened on a mobile phone. When people are unable to reach the website by using mobile phones you will be missing some important traffic and this may be the significant reason for the failure of your search engine optimization strategy. Conclusion There are several other reasons apart from those listed above that can lead to the catastrophe of your website's... --- - Published: 2020-03-09 - Modified: 2020-03-09 - URL: https://localseotampa.com/factors-affecting-the-local-seo-ranking-202003/ Having your local business rank higher in the search engines is becoming an increasingly difficult task. Local SEO has always been competitive and more businesses have realized that they must optimize for local search results. However, to make matters worse Google has taken out the premium spots for local businesses by reducing the appearance of local businesses on the top pages of SERPs (Search Engine Results Pages). They have decreased the number of local results that appear in the Local Pack. The number of businesses appearing here has been decreased from seven listings to three. One of them is expected to be paid soon. The factors affecting this kind of SEO have changed dramatically over a few years thereby making it a lot harder to rank for the local results. When you are working with local businesses or for a client situated locally it is significant to understand the changing local environment. You can take into consideration certain specific search strategies that will aid your business rank in the local SERPs. Let's look at the important factors that affect visibility in the local searches. 1. Using Google My Business and Bing Places for Business pages for Local SEO: Several businesses do not realize that Bing and Google provide a free page on their search engines. When you claim your business on the Google My Business or Bing Places for Business there is a rise in the chances of your listing appearing when people search for the local businesses. Your business will appear on any device and you can also get exposure on Google Maps. You are required to provide the physical addresses of your businesses while claiming the Google and Bing business listing. In case you are running the business from your home or running it from an area where the customers are not coming to the establishment, do not worry. There is an option available to hide the physical address of your business. This is the first step for any local SEO campaign. 2. Get Localized Content: When you are facing competition in terms of SEO you should focus on creating content suitable for the local area on your website pages. Try to tie up the local events to your business. Remember, writing content regularly for your website is not optional but mandatory. You can create blog posts that discuss local events, news, and activities in the city and local areas. You can also create videos about the various charity events that include your business participation. If you are operating in several locations you can develop city-specific pages for your website. Just ensure that there are city-specific pages on the website and these pages are distinctly different. 3. Using Online Business Directories: This is a modern-day equal of the old-fashioned Yellow book. When you mention online directories you will hear about citations. They are the websites containing the business name, address, and phone number. But remember, all citation sites are not business directories. Some examples are Foursquare, Yelp, and... --- - Published: 2020-03-02 - Modified: 2020-03-02 - URL: https://localseotampa.com/top-3-seo-trends-for-2020-202003/ With a rise in competition on the internet and new websites launched daily, it is time to re-design your content marketing strategy and invest more time and money into search engine optimization (SEO). These websites need to meet the various requirements that are set by different search engines such as Google. This is where a proper SEO strategy gains significance. All people working in the fields related to SEO must know about the latest trends for 2020 so that they can update their sites accordingly and make sure that more users find your website in the search engine results. Let's look at some hot trends for 2020. 1. Search clicks are dominated by featured snippets: The biggest search engine is Google and it has evolved in recent years in a constant quest to provide a better user experience to the users and it uses the featured snippets. These featured snippets normally appear above the first organic result in the search results and its position is referred to as Position 0. For taking advantage of the feature and get more clicks through to your site you must have clear answers to the commonly asked queries on the landing page. These featured snippets are constantly evaluated and they reach the top position based on their quality. Google has its own way of deciding the quality. Do not make the mistake of taking these snippets lightly as more than half the clicks from Google originate from these featured snippets. They give a great opportunity for the content creators as it can generate more than 50% of organic traffic although you are not the numero uno in the search rankings. 2. Influencer Marketing: Many people surfing the internet are inundated by the ads which can be intrusive. They are on the lookout for information that can be trusted and they are also looking for authentic reviews. This situation has led to the development of influencer marketing. People are more likely to communicate with a well-known and respected person than an ad. Most digital marketers and companies are raising their investments in influencer marketing as it has led to great results. How this affects your SEO? Well, hiring or partnering with influencers will help you in amplifying your content reach and generate more traffic to your site. They can also help in building valuable backlinks and they are one of the most significant factors used by Google for evaluation of a web page. While developing this kind of strategy you will have to consider the kind of content that is needed and how it will link back to your site. Ensure that you partner with influencers that are germane to your niche and the target audience. In case these people are the authorities in this niche and have a robust digital existence, their backlinks can turn out to be vital. By investing in influencer marketing you can improve your brand awareness and generate leads and you may boost search engine rankings as well. 3. Mobile... --- - Published: 2020-02-24 - Modified: 2020-02-24 - URL: https://localseotampa.com/home-builder-seo-for-marketing-202002/ You can sell more homes now and generate more opportunities or leads by using home builder SEO strategies. There is no shortage of community developers or home builders in Tampa or any other local market. However, it is always difficult to stand out in the crowd to improve your visibility. It requires consistent efforts and they have to be in the right direction. You must understand the direction you have to take to improve SEO efforts. There are some core areas you need to concentrate on while designing a great home builder SEO strategy and it does not depend on your growth plans. These areas include detailed and correct keyword research, technical optimization, content creation and marketing, and link building. The home builders looking to stand out in the crowd and enlarging their pool of leads online are required to pay close attention to the various local signals and factors in all areas to be in sync with the local market. Let's check out these core areas. Keyword research Technical and Website Optimization (SEO) Website content optimization Website Promotion and Link Acquisition Keyword Research: There are three kinds of keywords viz. navigational, informational, and transactional keywords. Obviously, all these three types of keywords are used for different purposes. The navigational keywords are used basically for branded search terms like " website" or "contact . These are search terms where the end-user is trying to reach something specific. Informational keywords are long-tail keywords where the user is trying to accumulate information before a transaction. Here he may not be in the need of a new house but may be planning to buy one in the near future. The last kind of keywords are transactional keywords and they are the most competitive kind of keywords as they are more focused. Some examples of this type can be "home builders" or "new communities" or "home builders near me" etc. Technical and Website Optimization (SEO): There are several issues involved in the home builder SEO and a lot of them are technical. Some examples are listing various layouts and communities without duplicate content for optimizing a site for speed and doing this by keeping the display of beautiful photos. There are many things you have to consider in the home builder industry from the technical point of view. Although there are issues, there are many opportunities as well. You will have to run a technical SEO audit in the beginning based on traffic data and real crawl data. Website content optimization: Well-optimized content is a necessity for any business website including the home builder industry. This is a serious issue when you are taking into consideration local businesses that are competing in the local markets. Home builder SEO is a case of this kind. When you have quality service content having proper keyword placement it goes a long way in growing the organic revenue and traffic. You need to build a content strategy that can be continuously chipped as it makes you stand out... --- - Published: 2020-02-17 - Modified: 2020-02-17 - URL: https://localseotampa.com/why-your-law-firm-needs-seo-202002/ There’s one thing that every successful American law firm has in common: They all utilize local, law firm SEO. While this will help you build up your bottom line, there are a few things that you must understand about why you need this service before you rush out and hire someone to help you here. Most People use Search Engines to Find Lawyers While referrals are great, you won’t build a high-growth law firm this way. Instead, you must be visible in online searches – where people are searching for attorneys. In specific, you want to be visible in Google since they dominate 90% of the mobile search market today. There’s More Competition Than You Realize In New York alone there are over 179,000 attorneys which means that there are 92 attorneys for every 10,000 people. Even if you’re not in New York, you still have a lot of competition. Look at this. There are: 47,310 attorneys in Chicago 16,200 attorneys in Minneapolis 10,730 attorneys in Denver The competition is here, which is why you need lawyer SEO today. The Price You pay for PPC is Outrageous When you run an AdWords campaign, you’re essentially partnering with Google. Herein they’ll send you clicks, but you’ll spend a lot of money for those clicks. In fact, the cost-per-click for most legal terms on Google’s Ads platform are the most expensive found anywhere online today. If you’re still interested in running a successful pay-per-click campaign, there are several components you must take into consideration. These include: You’ll need to find someone who’s able to do keyword research and set up your campaign, bidding for the keywords that are relevant to your law firm. You’ll need to find another expert who can create ad copy for your landing pages. These will continually need to be tweaked so you optimize their conversion ratio and ROI. Once everything is in place, you’ll have to be patient. Even so you should still know that the CPC for law firm SEO is AdWords’ fourth most expensive category. So, while it’s possible to get a good ROI here, you must invest a lot of time, effort, and money first. Statistics Show law Firm SEO is a Zero-sum Game For every 100 people who contact a law firm, only 87 will hire them. You should also know that 72% of those who hire an attorney only contact one attorney. This is why obtaining one of the top three spots in the SERPs is so important that you want to do your best to get into this position and take the leads from your competition. Hiring a “jack-of-all-trades” SEO expert won’t get you there. What you need is someone who has a great reputation when it comes to lawyer SEO. You Must be in the top 5 of the SERPs The first 5 websites listed below the local Maps 3-pack capture 67% of all the clicks on Google’s first page while those in positions 6 – 10 only get 4%... --- - Published: 2020-02-03 - Modified: 2020-02-03 - URL: https://localseotampa.com/what-to-expect-of-seo-in-2020-202002/ Many new SEO trends emerged in 2019. This shouldn’t surprise you though since SEO is a very exhaustive topic. You can find lots of sources who promise to deliver the most up to date information regarding search engine updates, Google’s new algorithms (something that’s updated 500 – 600 times a year), and the ever-changing consumer practices. With so much happening, it would behoove you to hire an SEO expert who can show you that they understand these trends and have a vision for the future. After all, SEO techniques from the past won’t help you today. Of course, there are a few things in specific that everyone needs to be on the lookout for. The Future of Organic SEO Unfortunately, this term is oftentimes misunderstood. However, simply put, organic SEO focuses on improving the visibility of your website in the online world. One of the most important things to look for here in 2020 is advanced links. Strategies utilizing these links will increase your website’s domain authority. This is a score of 0 – 100 that’s given to your website. It’s important to improve it because it tells you how visible your website is. The advanced strategy here looks beyond generic directories and focuses more on guest blogging, web 2. 0 blogs, and paid links – strategies that involve placing more of your content on a third-party site and linking back to your website. The more of this you have on high-quality sites, the more visible your website will be. The Future of Local SEO Local SEO (a. k. a. map search SEO) is a new distinct for of SEO that’s emerged within the past few years. About 30% - 40% of people use local SEO to find websites and businesses today. As such, this is a critical part of your marketing. This marketing isn’t something you can do with a website though. Instead you must have a Google My Business (GMB) profile that you’ve optimized with your keywords and links. Some other ways to optimize this include: Improve your NAP’s consistency (your business’ name, address, and phone number as found online) Build links Geotag images Engage with your GMB profile (e. g. encourage customers to leave reviews) It’s important to be extra diligent in the consistency of your local SEO, especially if you’re a small business or local service provider. This will take you time and energy. The Future of Content Marketing and Blogging Google’s updated deep-learning algorithms are growing increasingly smarter. Some people believe they’ll soon surpass human understanding regarding processing natural language. Recently, these algorithms started placing a lot more emphasis on well-written content and quality over quantity here. This emphasis will continue growing throughout 2020 as Google grows more sensitive to language’s nuances. They’re especially focusing on understanding what people are searching for. To optimize for this you should create concise, informative, well-targeted content that showcases your expertise, authority, and trustworthiness. You’ll also find that guest blogging and getting more links from high-quality websites is more... --- - Published: 2020-01-27 - Modified: 2020-01-28 - URL: https://localseotampa.com/why-you-shouldnt-worry-about-negative-seo-202001/ Negative SEO occurs when someone purposefully harms another website’s organic search traffic. Typically, this occurs when a spammy website (e. g. scraper site, porn, a site infected with malware) links to the negatively impacted website. Unfortunately, as a webmaster there isn’t anything you can do to stop this from happening. This is why so many ecommerce owners and managers are so afraid of it. What many people don’t realize is that this fear is oftentimes overstated and even unnecessary. This is because Google has been claiming that spammy links don’t harm a website’s traffic. In fact, since their real-time Penguin 4. 0 algorithm went live in 2016 Google says that a website would need to participate in these nefarious actions (e. g. unnatural link schemes, on-site keyword stuffing) for any harm to be done to their website. Of course, negative SEO can reach beyond spammy links. It can also include things like fake reviews or complaints made to Google My Business. There are also some tactics that are much more serious such as hacking, inserting malware on a website, and creating denial of service attacks. All these things can have a massive, negative impact on your organic search traffic. Understanding Drops in Your Website’s Traffic There are lots of different factors that can cause your organic search traffic to drop, but rarely is it caused by negative SEO. More common causes for this include: Technical issues (e. g. removing a critical section of content) can be inadvertently caused by your development team. These will prevent search engines from crawling and indexing your website. Google may decide to update their algorithm – a common, yet innocent action that’ll harm your organic search traffic. Placing keywords on a page or engaging in deceptive linking practices are two things we know that Google frowns upon. If you ranked well before these links are devalued by Google, you’ll see a loss of traffic. This isn’t a penalty. It’s simply that Google has detected you’ve engaged in an improper practice and now they’re removing your website so that it can’t skew their SERPs. Considering how the Penguin Algorithm Relates to Your Website Google’s Penguin algorithm rocked the natural SERPs in 2012. However, their goal was simply to target web spam and poor linking practices. This is something they continued to work on for the next four years (through 2016). If your website received a Penguin-related penalty during this time, its performance was impacted, and you couldn’t do anything about it until the next Penguin update. Finally, in 2016 Google incorporated the Penguin algorithm into its real-time algorithm allowing websites to recover from these penalties as soon as their bot recognized that you changed your link profile. This same update also changed how Google goes about evaluating bad links. In the years since 2016 they’ve gone from demoting these sites to simply devaluing the links themselves. Some people believe that Google no longer counts poor links against your website. Instead, Google simply overlooks such links. This... --- - Published: 2020-01-20 - Modified: 2020-01-20 - URL: https://localseotampa.com/why-my-website-is-not-showing-in-google-search-202001/ Websites that don’t rank in Google search are like fancy cars that refuse to start. While they both look great, neither are useful because they don’t transport people from one location to another. Typically, a site that doesn’t rank well has one main issue that drags down the entire website, negatively impacting its performance. Fortunately, there are some things you can do to help your SEO here. Set up a Google Search Console The best practice for solving any SEO issues your website may be experiencing is to eliminate anything obvious. This is something that you can easily do by yourself. Simply take a moment to set up a Google search console account. By doing so you’ll be able to immediately see who’s crawling and indexing your page, along with any errors they’re discovering while doing so. When you see these crawl errors, you’ll want to quickly fix them so your ranking issues are resolved. You should also make sure that the majority of your website’s pages are listed in the search engines. If they’re not, take a moment to check site:domain. com to make sure your website has been crawled. Your objective here is to fix those big, obvious issues that prevent your website from ranking. Make Sure There Isn’t any Duplicate Content Although you’re not proactively attempting to plagiarize another website’s content, you may accidentally do so which can cause you to get penalized by Google. You may also accidentally plagiarize yourself which will enact Google’s duplicating self-content penalty. This is particularly easy to do when you have a lot of images but not a lot of text on your website. You must ensure that all the writing on your website is unique so that Google indexes it correctly. To do this you should use Copyscape – a tool that will check websites for duplicate content for you. While you don’t ever want to copy content directly from another website, mistakes happen. With Copyscape you can make sure that 70% or more of your content is original. This will also help you prevent your website from being closed down. Look at Your Website on a Mobile Browser Every year the internet grows more mobile. This is why having a mobile website is so important today. When your website loads slowly on a mobile device, your ranking will suffer – even if your website performs well on a desktop computer. To check this, you can use Google’s Mobile-Friendly Test. Once you see what’s wrong, make sure you quickly fix the issue so you improve your ranking. Analyze Your Website’s SEO Your keywords enable Google to determine your website’s relevance when people conduct a Google search. With a higher relevance, you’ll rank higher in the SERPs. Anyone who uses WordPress for their websites CMS should have the Yoast plugin enabled so you’re immediately aware of any issues with your SEO. Check out Your Website’s Backlinks Websites that link back to your content are doing you a favor by boosting your... --- - Published: 2020-01-13 - Modified: 2020-01-13 - URL: https://localseotampa.com/seo-best-practices-for-header-tags-202001/ In the past header tags were a critical part of SEO but not anymore. This doesn’t mean they’re unimportant though. Indirectly they’re able to influence your rankings since they make it easier and more enjoyable for your readers. They also provide keyword-rich content for the search engines themselves. As such, you should still be maintaining their best practices. Use Headers for Providing Structure Header tags offer your article structure and context. This is your opportunity to use headers to tell your readers what information they’ll glean from your text. You should also use H2 to H6 tags to break your main topics down even further. Use Headers for Breaking up Text An article that someone can easily scan means that it can easily be read, which is what helps it perform better in the search engines. Forbes goes so far as to say that scannability is content marketing’s most overlooked factor. This is backed up by the fact that only 16% of readers will read an article word-for-word. Such content has also been proven to perform 58% better in the search engines. These articles are also much more likely to be shared, thus gaining your site natural backlinks – another ranking factor. Include Keywords in Your Header Tags Google uses headers to understand your page’s content, which is why you should include keywords there. Make sure you do this naturally, without spamming. Optimize Your Content for Featured Snippets There are two ways headers make a difference to your SEO when it comes to snippets: Optimize your header with tags that can be used in answering the question that’s listed on Google. Use small headings to outline different items in a list. Google will use this to create its own list for its snippet results. Use Only one H1 Tag Google doesn’t have an issue with websites using multiple H1s. This doesn’t mean you want to use multiple H1s on your page though since they’re so big, they look like titles. Your page will start looking messy with the more H1s you use. Be Consistent with Your Header Tags Make sure you maintain a consistent experience for your users (e. g. use title case format on all your pages, not just one; maintain short headers, treating them like titles – 70 characters or less). By using consistent header tags you’ll impress your visitors so much that they’ll happily return and engage with your website repeatedly in the future. Make Your Headers Interesting The last SEO best practice tip should apply to all the copywriting that you do for your website and not just to the headers themselves. Make sure the headers in any content that you publish on your website are compelling for your visitors. While they’re there to help make it easier for your visitors to scan through your content, you don’t want them to scan through everything then simply leave without reading any of it. This is where an intriguing header comes in, encouraging them to read what you’ve... --- - Published: 2020-01-06 - Modified: 2024-09-13 - URL: https://localseotampa.com/dental-seo-tips-to-be-seen-202001/ Dentists are seeing a huge demand in the services that they provide. So if your dental practice is not seeing any increase in patients, it could well be that your dental SEO is not up to par. Here we will take a look at what you can do for your dental practice to make sure that you have all your ducks in a row for dental SEO. First, look at your online footprint. Is it small? Perhaps it is too small? If this is the case, you may need to fix this. Local citations can have a huge impact on whether a person calls a dental practice or not. We used to just have the option to look at the yellow pages for businesses. However, with many online directories, there are so many other possibilities now. Your dental practice information could be listed on social media sites, dental directories, and other places, so it is very wise to know if your information is correct. Look to be sure that your name, address, and phone number are all correct. Be sure to include Google, maps, local directories, dental and health care directories, and other search engines to be well-rounded. Is your website optimized? If not, you probably are not going to be seeing as many patients as you could be! In order to be optimized, do keyword research. These keywords should be used not only in your URL but also in your title page and meta description. The content that is placed on your site should be 100% unique and fresh, never copied from any other source. It is always a good idea to use internal links in this content too. And of course, you will want to make sure your website is loading fast as no one wants to sit around and wait for it to load. Do you like reading site reviews? These are very helpful when it comes to making a decision. If you do not have any on your website, it is time to change that. Find some patients that are willing to leave reviews or testimonials. It is really not that hard as 70% of people that are asked to leave reviews will do so. You can also get more feedback from patients by doing post satisfaction surveys from your patients. And what about social media? Are you active in it? If not, it is time to get active! Social media should be your friend when it comes to dental SEO. Patients can find you much better if you are active on Facebook, Twitter, and other platforms. And there is so much you can do on social media. Not only can you build up your business, but you can raise brand awareness and link to various things. If you are not including blogging to your dental SEO, you are highly missing out. Blogging is a great way to answer any questions potential customers may have. Plus there are so many topics you write about. Perhaps you... --- - Published: 2019-12-30 - Modified: 2019-12-30 - URL: https://localseotampa.com/internet-marketing-trends-you-shouldnt-ignore-in-2020-201912/ Many online marketing trends come and go but there are some that stick around to help businesses find new ways of reaching their target audiences. With the new year quickly approaching, it’s time to think about implementing some new things that’ll help you turn your internet marketing strategies up a notch. Voice Search Over the past several years we’ve been told repeatedly that by 2020 half of all internet searches will be conducted by voice. Now that we’re only days away from the new year we can confirm that this is true. As such, businesses must reconsider their strategies. As you do so it’s important to remember that voice search isn’t limited to smartphones since a growing number of companies are creating home assistants like Google Assistant and Amazon’s Alexa. Shoppable Posts A growing number of companies are following in Instagram’s lead. As they’ve created the “Instagram checkout,” other companies are climbing aboard the social commerce bandwagon. The most recent of these companies to do o is Pinterest. They’ve started allowing users to “shop the look” with buyable pins that let users shop for specific products that are tagged within a pin. This is available both online and via their mobile app now. Video Marketing People’s attention spans are continually declining which makes it increasingly more difficult to hold an audience’s attention. This is where video marketing enters onto the online marketing “playing field” with one major advantage: Research shows that well-constructed, interesting videos hold people’s attention for much longer. You don’t have to create a lengthy video either. Some short videos that get right to the point have been shown to outperform those videos that have clearly taken more time to create. With this in mind, you should be considering ho you can turn the content you already have into videos. Social Media Stories Throughout 2019 social media stories have grown in popularity and many believe we’ll see this trend continue throughout 2020. This is because it’s relatively easy to upload stories that show other viewers what they’re up to in real-time. While this started with Snapchat and Instagram, now Facebook and YouTube have also joined in this craze. Influencer Marketing Another growing internet marketing trend is influencer marketing. We’re now seeing a growing number of businesses reaching out to those people who have a large social media following. This is because they believe that influencer marketing is more authentic, making it more successful than generic online marketing (e. g. paid social media ads). Of course, it depends on the products and services that your brand offers as to who the best influencer to represent it will be. You can choose from beauty gurus, teen moms, fashion bloggers, and many other influencers though. Social Messaging Apps We all realize that social media offers people the opportunity to contact with their favorite brands and learn about their products and services. It also lets them receive customer service when necessary. As such, it should come as no surprise that social messaging... --- - Published: 2019-12-23 - Modified: 2019-12-23 - URL: https://localseotampa.com/reasons-your-business-requires-seo-in-2020-201912/ It feels like just yesterday people were turning to their local Yellow Pages phone book to find businesses near them offering the goods and services they wished to purchase. Today’s technology has rendered these books practically useless. Instead internet searches have replaced them. However, this isn’t static either as people’s online shopping habits are continually evolving. The only thing that remains constant throughout all these changes is that search engines play a major role in these shopping habits. According to a recent study, more than 60% of consumers who use Google will click on one of the top three results, ignoring all the rest. This is why your business must rank on top so you don’t lose out to your competition. Fortunately, this is something that search engine optimization (SEO) can help you with. There are many reasons why you should be using these tactics to your advantage today. This Marketing Works This is not a marketing trend. It is a necessity. When you look at a successful company today you see that they spend a large portion of their budget on this type of marketing. This is because it doesn’t only increase your search rankings, it also drives a continuous flow of traffic to your website. However, it only works if you keep up with it as it evolves. Consumers do a lot of Online Research Before Making a Purchase Over 70% of consumers conduct online research before deciding to give their business to any specific brand. This is why you need to have more than a functioning website. You must be able to be found in the search results or you’ll lose business to your competition. To do this you must provide your consumers with a steady flow of relevant content. By showing them that you’re an authority, they’re more likely to become a lifelong customer. SEO is Especially Good for Small Businesses Regardless of where a person is located today, they can use their mobile device to locate the type of business they need. In fact, the majority of Google’s 100 billion monthly searches are now being performed on a mobile device by consumers in search of localized results. As a business owner, optimizing your website for this traffic will help you become instantly connected to residents and beat out big corporations for their business. Everyone Uses it Today Even if you own a business that currently has enough clients and foot traffic, you can’t depend on things to remain this way in the future. As time proceeds it’s growing increasingly more difficult for a website to rank in the search engines. So, the longer you wait to enact SEO the more time your competition has to get ahead of you. Remember there are billions of businesses who are all competing for the top 10 spots in the search engines today. Build Your Business’ Credibility Most people never even look at the paid ads that are listed in the search results. Instead they focus on the organic... --- - Published: 2019-12-16 - Modified: 2024-09-13 - URL: https://localseotampa.com/why-your-dental-practice-needs-seo-201912/ Search engine optimization (SEO) is defined as directing non-paid (a. k. a. organic) traffic to your website by having keywords that are relevant to your website rank high in the search engine results pages (SERPs). You can see these rankings on popular search engines like Google, Bing, and Yahoo. These rankings are based on what they deem relevant to their users’ interests. Since this is free traffic, it’s something that businesses should be taking advantage of. This is why many of them are hiring specialists to improve their listings for them. If you’re a dentist, you should be doing this too because dentist SEO is the first thing that most people will turn to when they’re looking for a new dentist in their area. Your Dental Practice and Dental SEO The most efficient way to connect with potential patients today is by connecting with them as they go online to search for a dentist. Considering how each business has a specific niche it wants to target; online marketing is a fast and easy way to contact those who are looking for these products and services. By learning more about dental SEO you’ll dramatically improve your practice’s reach and help it grow. Of course, this isn’t the only benefit you’ll reap here. Others include: Dentist SEO ensures that your practice is exposed to the right people – those who are searching for you right now. Most of these people are using Google, Bing, and Yahoo so you want to make sure that these websites are recommending your site to these people. When your site has SEO it becomes readable and recognizable to these sites. Otherwise you get lost in a sea of content. Dental SEO expands your practice’s reach to a bigger, broader audience. You can then deliver relevant information about your practice to them. This is especially beneficial when you offer popular procedures that other dentists near you don’t offer (e. g. IV sedation, dental sleep medicine). Dentist SEO helps you have a better view of your audience. When you know what they’re searching for you can make sure you’re meeting their needs. You’ll also be able to know what products and services people need simply by reading through the reviews that they leave. This will help you better target your dentist SEO to attract these people to your website and convert them into your patients. Dental SEO lets you have a sneak peek at what your competition is doing. Your marketing plan should already include ways in which you’re scoping out what your competition is currently doing. By taking the time to monitor these things on a routine basis, you’ll start to notice who’s consistently listed at the top of the SERPs. From there you can determine what is being searched for and how competitive you are compared to your competition. You’ll also be able to learn what successful tactics these other dental practices are using. Conclusion As the number of consumers who are using the internet today continues... --- - Published: 2019-12-09 - Modified: 2019-12-09 - URL: https://localseotampa.com/seo-trends-for-2020-201912/ There are many articles about Google “SEO trends” but all of them say basically the same thing: Things will continue to change. This is why it’s so difficult to find a definitive list. Nevertheless, here are some trends for 2020 that have been seen starting to form throughout 2019. Google is Highly Focused on Intent Based on how people conduct searches, Google has gotten really good at reading intent and providing different content based on whether it thinks you want to buy something or have a question answered. You should remember this when you’re creating content for your website. SEO services must tailor their customers’ content’s language and structure accordingly. Page Speed is Frequently Overlooked Google is so concerned with page speed that they’ve publicly stated that figures into how their algorithm ranks a website. Unfortunately, some SEO services still overlook this factor, which is a critical mistake not only for SEO but also for the end user. It really does pay off to take the time to optimize images, utilize caching, and cut down on the number of redirects your site uses. While Paid Search is Important, Organic Search is Even More Important Many businesses need to improve upon their organic search. While paid search is oftentimes easier and faster, over 50% of website traffic comes from organic search today. Unfortunately, it can be very challenging to tap into this though since a comprehensive, sustainable strategy is necessary. Don’t get caught up in publishing a lot of content though. Instead, focus on producing as much well-structured, authoritative content as possible. The No-Click Search Results era has Arrived Although this probably sounds counterintuitive, it’s important to understand that most search results never get clicked on. While it’s possible that this is because people are searching for things and not finding what they need, but more than likely it’s because Google’s rich-featured results give them all the information they need so they don’t need to click through to your website. This is something that we’ll see happening even more as Google works to improve its snippets, knowledge graphs, and local business listings. The information that’s found herein is quick and easy to digest so people get everything they need without ever clicking through to a website. Content is Still King Just in a New, Urgent Way Today’s search algorithms are pickier than ever. They strongly prefer content that’s well organized, highly optimized, authoritative and valuable all at the same time. So, while word count and keyword density are helpful, they’re not as important if your content isn’t on par. This is why content mills and black hat SEO are quickly becoming things of the past. Today, the information’s quality and relevance are just as important as making sure that everything on the page is structured and optimized properly – not only for the page itself, but also for the website. All these things work together to provide Google with the signals its algorithm needs to use to decide where to place... --- - Published: 2019-12-02 - Modified: 2019-12-02 - URL: https://localseotampa.com/local-seo-strategies-to-help-you-be-seen-in-searches-201912/ One of the most enduring, yet elusive business principles is finding your target market. Today this has more to do with finding your “geographic” market since most people are using mobile devices to find businesses. The What and Why of Local SEO Many strategies now exist allowing businesses to tap into a person’s local search behavior and drive them to their business. This is what’s loosely defined as local SEO. There are numerous strategies and tactics used here to optimize a business’ digital footprint and attract a local audience through online traffic from the search engines. Most of this has to do with a business’ “map pack” – their highly optimized business data that helps them rank higher for specific search terms. This is important because many people are using Google Maps on their mobile phone to conduct searches for specific types of businesses near them (e. g. “pizza near me). You want to make sure you show up when this search happens because it’ll help drive a lot of traffic and revenue your way. In fact, Social Media Today says about 72% of customers who conduct one of these searches will visit a business within a 5-mile radius of their location. Out of these people 80% will make a purchase while at the business. Clearly, you can’t afford to miss out on this traffic. Core Strategies for Your Local SEO Whether your business already has basic SEO in place or it’s starting from scratch, there are some strategies that you should employ here, including: Set up and optimize your Google My Business listing making sure that your phone number, address, and business hours are accurate. Add pictures of your store and its products or services. Make sure to include search terms in your meta data and business description. Optimize individual location pages for each of your business’ various locations. Include details that are specific to each location on these pages (e. g. photos). Having credible, authoritative websites linking to yours will also help with your local SEO. This is especially true when local sites and businesses (e. g. neighborhood associations, chamber of commerce, local media outlets) link to your website. These backlinks tell Google that it’s worth their bot’s time to investigate your business. Many people (about 80%) who conduct local searches spend time looking at the reviews. Google also wants to see a business’ review so they can determine their credibility. Taking time to do some keyword research is invaluable as it’ll tell you how much competition exists for those specific keywords. Once you have a list of the local keywords that you want your business to be ranked for you should start working these keywords into your SEO elements (e. g. title tags, meta descriptions). Doing so will help give your visibility a boost. Voice search is another important consideration. One business discovered that 75% of their business was coming from smart speaker owners. This makes sense because when you’re at home having a discussion it’s a... --- - Published: 2019-11-23 - Modified: 2019-11-23 - URL: https://localseotampa.com/how-to-give-your-gmb-profile-a-boost-201911/ It’s in your best interest to leverage your responses to the Google reviews you receive. You should also be using the Google My Business listing (GMB) tools to help ensure that you’re listed above your competition. There are a few things you can do to make sure you’re using local SEO to your advantage here. Encourage Your Customers to Leave You Reviews One of the best ways to grow your Google My Business listings is to get people to review it online. Not only is this free but it’ll help with your organic local SEO. People who visit your listing want to know that what you’re saying is true and third-party confirmations are the best way of proving this, especially if you have at least a dozen 5-star reviews. To get your customers to leave these reviews you’ll need to send them emails or postcards or you can verbally communicate your need. Along with their written review, you should ask them to also post original photographs as these will provide even more visibility to your profile. Don’t Engage in Spammy Tactics Google is smart enough to know when you’re trying to cheat them by engaging in the creation of automatic content or doorway pages or by stuffing your page with keywords. You don’t need these things anyway since customers trust real, honest reviews more. When a review site catches you doing any of these things, they’ll flag your website as dishonest and users will see a popup warning them of your dishonesty. This also happens when you offer incentives for people to leave you a positive review. Things can be even worse if someone mentions in their review that they received this incentive for writing the review. Always Respond to Negative Reviews You should always do best to preempt any negative reviews before they occur. If you can’t do this, make sure you respond to them once they’re posted. Of course, this means that you must make sure that your business is running well and that you’re always catering to your customers. When something does go wrong, be understanding in how you address the issue. Your main goal here is to make your customer happy in the end. Oftentimes this requires you to reach out and make an apology – something that will show you care about your clients even after they’ve conducted business with you. Make use of new Google My Business Listing Tools Make sure you take advantage of the recent additions Google has made to their Google My Business listing tool. For instance, the marketing kit lets you create stickers, posters, and social media posts advertising your business’ promotions and events for free. This tool will also let your users follow your local profile will have access to your social posts, offers, events, product updates, and blog posts. You can also use Google posts to creatively advertise your coupons, deals, and events. The best part of using this advertising tool is that it offers you great analytics,... --- - Published: 2019-11-18 - Modified: 2019-11-18 - URL: https://localseotampa.com/troubleshooting-failures-in-local-ranking-201911/ There are some search engine ranking puzzles that are so complex that they require a formal competitive audit. However, many of these puzzles simply require a few minutes of your time to run through a checklist of the 10 most common issues that cause your business to rank lower than you believe it should. Once you’ve done this you can typically figure out what’s causing you to have poor visibility in Google for your local ranking. Google Updates and Bugs The first thing you want to know is what Google has done recently. Two places you can look for this information are SearchEngineLand and MozCast. If the bug is specific to your locale, you may simply need to fix a problematic practice that the update caught. You can also choose to wait and see how things work out once the “dust” settles. Your Website’s Eligibility There are four questions you should ask when your local SEO doesn’t seem to be working: Does your business have a real address (not a PO box or virtual office)? Do you make physical contact with your customers? What city is your business located in? What keyword phrase are you trying to get a local ranking for? If you answered the first two questions “no,” your business isn’t eligible for a Google My Business Listing. For the last two questions, there’s work you can do to fix these things. Guideline Spam You must thoroughly know Google’s guidelines so you can spot any violations you may have made. It only takes a few minutes to learn these things and you’ll be glad you did because you’ll be able to notice your errors before you receive lower local rankings or have your website suspended all together. Suspensions Here you’ll find two important things to watch for: If you have a listing that was verified and has become unverified, you’ve probably received a soft suspension. This may occur due to keyword stuffing but probably won’t affect your local ranking. Nevertheless, you should fix the issue so you don’t lose reviews or images. If your listing’s ranks have completely disappeared, even from a branded search, you’ve received a hard suspension. There’s typically nothing you can do about this unless you can prove that it’s a mistake. Duplicate Listings Having more than one verified listing representing your business are merged by Google when their NAPs are exact matches. However, the way Google deals with a duplicate entry representing different partners in a multi-partner business is a bit more convoluted. Missing or Inaccurate Listings Moz Check Listing will provide you information about how accurate and complete your listing is to local business data aggregators and other important platforms. This is important since Google pulls information from around the web for your GMB listing. When it finds that you have missing information it’ll think that you’re less authoritative than you are. Lack of Organic Authority A full, competitive audit takes time. Nevertheless, there are a few quick ways to know if your... --- - Published: 2019-11-11 - Modified: 2019-11-11 - URL: https://localseotampa.com/why-hiring-local-seo-has-advantages-201911/ In order to be seen on the search engines, your website needs search engine optimization, commonly referred to as SEO. There are many advantages to having local SEO done for your website. Here we will explore the various advantages there are. When using local SEO, you often find that you are able to have excellent communication with the SEO company. This is essential when it comes to ranking on the search engines. It is the job of both the SEO company and the website business to discuss what is needed. The business owner should communicate what their desires are, what long term and short term goals are, and let the company know their true desires. The job of the company is to help make these results happen while keeping the business in the loop. What is nice with local SEO and communication is that you are in the same time zone so you never have to worry about the time difference. This allows responses to be quick on both party’s part. And if you want to meet them personally, you have the opportunity to do this. Many actually prefer this method as you are not waiting for a return phone call or email. As a bonus, if you meet in person, you can build trust better and faster than through any other device. Did you know that local SEO firms are more attentive than those that deal with many clients on a national scale? This is because they can be more focused on the client they are dealing with at the moment. They are not bound to a set time schedule as they are not as overwhelmed with any many clients as the national SEO firms have. Local firms will take the time to make you a priority. We all love a high quality service, so finding a local SEO firm that delivers this is no different. This goes along the lines of being more attentive. As localized firms do have limited clients, it often means the service is of higher quality. These firms want to be on top, so, therefore, they are willing to build an excellent reputation with you. Many will go the extra mile in order to keep you as their client. Remember, they too are wanting their business to grow. One thing that is especially nice about local SEO firms is that they have an understanding of how to target the market better than anyone else. As they are locals, they know what people who live locally want to see on websites. They also know what kinds of devices people are using, whether it be smartphones, tablets, desktops, or laptops. It helps to know who you are targeting as it makes a huge difference in how you present yourself to the market. What this means for you is that content will be created that the local people are interested in. You may see a video that draws the attention of locals. Or perhaps the SEO firm... --- - Published: 2019-11-04 - Modified: 2019-11-04 - URL: https://localseotampa.com/explaining-what-seo-is-to-small-business-owners-201911/ When you’re selling small business SEO services to someone it can be easy if they can for a basic answer to the question: “What is SEO? ” However, if your prospect has no idea how to answer this question, things can become more challenging. This shouldn’t dissuade you from helping this business achieve a first-page ranking. You simply must learn a better way to effectively explain what you’re selling. Explaining SEO for Small Businesses To begin with it’s important that your client understand that SEO is short for “search engine optimization. ” From there you must explain to them that this is the process of setting up a website, along with its digital marketing and online accounts, so that the website will shop up higher in the online search results. While most people will take this as merely meaning getting listed at the top of Google, there’s much more to it than this. You also want to make sure that everyone who sees you online (regardless of where they see you online) know that you’re able to provide them with exactly what they’re searching for. This is why there’s also local SEO today, which means telling search engines where you’re located so that they know it’s relevant to show to people who are searching for your business in a specific service area. Explaining how SEO Works to Those who Don’t Know There are two ways in which websites must be optimized for SEO today: On-site SEO includes those things you can do on your website to make sure that it’s set up to tell the search engines exactly who you are and what you have to offer. Here you must make sure that your site structure makes sense and is easy to navigate; your pages load quickly; and your content has relevant keywords included within it. These things are important because Google will “crawl” through your website looking for information. As such, you must always also keep it up to date. Doing these things will tell the search engine that you’re relevant enough to include in a search. Off-site SEO is anything that happens outside of your website but that helps improve how you rank in the search engines. This form of small business SEO looks at how popular your website is, how relevant it is to the terms that are being searched for, how authoritative it is, and what reviews have to say about it. It’s important to understand here that Google reviews heavily affect your local search engine rankings. Websites linking back to yours is also important because it shows that you’re authoritative and trustworthy in your niche. Essentially, the main difference between on-site and off-site SEO for small business is that what you do with your website will help lay a foundation that the search engines will use when calculating their results. On the other hand, what you do off-site will help improve upon your internet presence’s quality. Conclusion Answering the question, “What is SEO? ” isn’t... --- - Published: 2019-10-29 - Modified: 2019-10-29 - URL: https://localseotampa.com/how-to-explain-seo-to-your-clients-201910/ As a website owner your goal is to get as many people as possible from the search engines to visit your website. This is what’s known as search engine optimization (SEO). There are some people (known as SEO specialists) who find it easy to sell this process to website owners. However, they’ll occasionally encounter someone who has no idea what SEO is or how it works. This can make things a bit trickier for them. How an SEO Specialist can Effectively Explain the Process This is a great time to see how much experience the guru has while also making sure that they can explain what they can do for your business in a way that you can understand. By building a trusting relationship here, you’ll both find it easier to engage in a working relationship. This should start with determining how much you, the client, already knows so that the SEO specialist can help build upon your knowledge. As a SEO specialist who’s working to broaden your client’s knowledge in this regard, your goal should be to make sure that everything you tell them is highly relevant to their niche. They must understand that it includes setting up their website, creating online accounts, and engaging in digital marketing - not just ranking in Google. This is especially true with the way Google’s algorithm is continually evolving to include outside factors that influence where you’ll rank in this search engine. When you explain these things, it’s best to give your customers examples that they can relate to. This way it’ll make sense to them why they should optimize more than their website. They’ll also understand that there are more websites than just Google for them to concern themselves with. For instance, you may want to tell a store owner that SEO is like setting up their store online. That they’ll want to tell people exactly what they’ll find in their store before entering it. When Little is Known About SEO Sometimes there won’t be any previous knowledge on which you as the SEO specialist can build. Nevertheless, it’s still important for website owners to understand that there are two main components that go into a successful SEO campaign. First, you have on-site marketing, which is what you can do to your website. This mainly involves your website’s technical side, including: Ensuring that you create and maintain your website in a way that tells search engines exactly who you are, where you are, and what you do Creating a site structure that makes sense and is easy to navigate Making sure that your pages load quickly so that people don’t leave your site because it runs too slow Creating high-quality content with relevant keywords so search engines know what you’re all about Secondly, you have off-site marketing, which is how you optimize for your website at other places online. In other words, anything you do off your website will help improve how you rank in the search engines. This includes things... --- - Published: 2019-10-21 - Modified: 2019-10-21 - URL: https://localseotampa.com/ways-of-approaching-holiday-seo-201910/ Many people think of the end of August through mid-September as the unofficial start to the holiday season. This is something businesses know which is why they’re having decent holiday sales already. As an online business, you realize that effective SEO is something that takes patience and time so you must be proactive if you want to cash in as the traditional stores do. This means you should spend September and October optimizing your website for holiday SEO so customers can find you when the holidays do arrive. You shouldn’t overlook this since Adobe Data says that in 2018 Americans spent $6. 2 billion online on Black Friday and another $7. 9 billion online on Cyber Monday. Use Holiday Keywords to Optimize Your Content If you’ve already keyword-optimized your content so users can easily find your website, don’t overthink this holiday SEO strategy for leveraging holiday-specific keywords. Simply find what the popular items people are shopping for this holiday season and establish a robust PPC campaign based on these keywords. You should also find out what keywords people are using to land directly on your site. When looking at holiday-specific keywords, create a list of high-volume, long-tail keywords that are related to the keywords that are already working for you. Focus particularly on products that sell particularly well during the holiday season (e. g. electronics, decorations). Make sure you’re also targeting local keywords. Create Content and Landing Pages Specifically for the Holidays Any new holiday pages you’ve created will rank during the holidays alongside those pages that you’ve already been using all year to make sales. However, you want to make sure that your on-page content is optimized for the holidays too. This isn’t difficult to do. Simply make sure that your landing page content advertises your holiday products and use the keywords you’ve already researched to link visitors to your site’s product pages. Besides optimized landing pages, it’s also important to keep your blog up to date with holiday content. Google will help you find trending articles from which you can generate new ideas. Regardless of the topics you choose, make sure you’re helping people solve problems and that you use good holiday SEO techniques to ensure that the search engines pick up your content. Improve Your Backlinks The best way to give your holiday SEO a boost this year so that you can rest assured it’ll be found is to devote a lot of attention to backlinks. These are important throughout the year but even more so throughout the holidays. When you have a significant number of high-quality backlinks the search engines will know that your site is both trustworthy and relevant to specific users. Of course, when your links show up in an influencer’s blog posts a lot of the advertising legwork gets done for you which is also quite helpful. Unfortunately, acquiring the backlinks you need will take some work. High-quality links only come from historically authoritative brands with high-quality content on SEO optimized pages. You... --- - Published: 2019-10-14 - Modified: 2019-10-14 - URL: https://localseotampa.com/understanding-forensic-seo-201910/ Forensic SEO is one of the main areas in which SEO has truly evolved over the past 10 years. Now it seems like everyone knows about this practice. Unfortunately, there’s still some confusion about it though. Understanding the Basics Although nobody knows where the term started, this form of SEO is about dealing with a website that’s lost its visibility whether it’s because of a manual action, the dampening effect (e. g. Penguin, Panda), on-site issues, or a combination of these things. This is why it’s so important to cover all the bases here, including data assessment, SEO changes to the website, changes to the website’s development or the host itself, external factors (e. g. link building), changes to Google’s algorithms, an evolving market, negative SEO, or the site’s integrity. The one thing all these things have in common is your website will lose visibility. Discovering What’s Wrong with Your Website When you want to start working on forensic SEO, you must start with a website SEO audit. Make sure you take a close look at manual actions here and dig through all the aforementioned points. Take time to isolate each of these areas and make notes about anything important you discover. Some of the key elements you’ll want to look at here include: Data: Here you must dig into the past as far as possible to see what you may have otherwise overlooked that’s negatively affecting your SEO. Oftentimes you won’t have many records to look back at though. This is because you may not have things like developer changelogs, SEO activity records and dates, or annotated analytics available to you. When this happens you’ll find yourself dependent upon your own instincts. Knee Jerk Reactions: Many times, you’ll find you’ve panicked and implemented a fix without considering its effects. You must make sure you address these things now separately from your original issue. Working on Recovery As you work your way backwards, you’ll eventually arrive at some solid leads regarding the issues. However, your website SEO audit isn’t the end because now you must work on recovery. Fortunately, when you’re dealing with manual actions things are rather straightforward since you know what the issues are, and you can now address them appropriately. This doesn’t make them any less scary, but at least you now have a starting point. You can use the data and information you must now cover as much ground as possible. Of course, you must maintain focus as you do so and implement one fix at a time and watch what happens when you do so. This could either have a positive effect or a negative one. If you’re working on a website SEO audit for a client, it can be quite challenging to get them on board here. However, it’s vital for you to focus on your website’s health and listen to what information you have at hand. This is where the basics of forensic SEO lie. In all honesty, it’s a tough job but... --- - Published: 2019-10-07 - Modified: 2019-10-07 - URL: https://localseotampa.com/todays-challenges-for-small-businesses-201910/ Simply opening a small business is a big achievement. However, once this achieved, there’s an even bigger challenge: maintaining that business. This is because there are several small business challenges every business must face (e. g. hiring the correct employees, building the brand). These are things that most of the larger companies have long outgrown. Depending on Clients When over half of your income is made up by a single client, you’re a contractor, not a small business. Even though having a client who pays on time is great, you must diversify no matter what or you’ll suffer from a long-term handicap. Not facing this small business challenge head on means that if this client ever slacks, everyone in your business will be hurt by it. Managing Money Another one of the many small business challenges you’ll face is ensuring that you have enough cash to cover your bills. Here it’s vital for your small business to either be heavily capitalized or able to pick up extra income when necessary. This explains why so many small business owners initially still hold a job while starting their business. While this split focus is challenging, it does ensure that money is continually flowing into the business. To manage this money flow, you should hire a professional since each new employee and new client will make money management even more challenging. Fatigue Regardless of how passionate you are, long hours and the constant pressure to perform can wear you out. You may even be anxious about how your business will do if you aren’t present, so you choose not to take some time off. This can lead you to make rash decisions – even thinking of abandoning it entirely. As such, you must find a pace that keeps the business rolling without burning you out. Depending on the Founder When your business can’t operate without you being there, you have a major issue. Don’t let your business be completely dependent on you. Giving some control to your partners and employees will really help here but compromising on your work’s quality is difficult to do sometimes. Balancing Quality and Growth Even if your business isn’t completely dependent upon you, there may still come a time when the issues that stem from growing your business will seem to outweigh the benefits of doing so. When you reach this point, you may discover that it’s time to do away with a service or product so you can scale your business. For instance, it may now be impossible for you to manage each and every relationship your business has with its customers or to inspect every individual product that you sell. While you may feel that doing these things is what’s helped your business become as successful as it is today, becoming stuck in these areas will be detrimental to your company’s growth. Instead, it’s important for you to find the middle ground between poor workmanship and an unhealthy obsession with your product’s quality. When you encounter... --- - Published: 2019-09-30 - Modified: 2019-09-30 - URL: https://localseotampa.com/digital-marketing-tactics-to-employ-by-the-end-of-this-year-201909/ As the year ends, you should know that there are still things that can be done to make an impact on your internet marketing. These are things you’ll want to get to work on right away, before the holiday season arrives. Elevate Your Best Voice When you want to improve the conversions on your existing leads you should create a video series in which you star employees and customers’ testimonials to use for internet marketing. This is proven to persuade people to consider short listing your business or coming to you for their new needs. Amplify Your Story To improve your reputation, you should play with your company’s web page, especially your “about” page. This type of marketing is oftentimes underutilized. To get started, add your company’s purpose as it’s found on your internal documents to this page. Now you can tell everyone why they should do business with you. Consider maybe even extending this deeper to say how you can meet your customers’ needs in a way nobody else can. This is a great time to share information to position yourself as an expert. Strengthen Your Relationships Improve customer loyalty by sending them a thank you note. While you may think that you’re already sending too many emails, customers say they don’t hear enough relevant information from the companies they work with. This note could also persuade them to try a new product or simplify further solidify your relationship with them. Use Your Customers to Help You Find New Ones To acquire new clients, create an incentive for your current customers to pass on. By cultivating your current audience you’ll save a lot of money that you’d otherwise spend on traditional advertising. When you do this correctly, it can be very efficient and effective. Grow Your Future Now By growing your cash flow now, you protect yourself against downturns in your industry and times when your competition can outperform you. Incentivizing customers to buy things before they need them or to subscribe to your products or services will help you here. Make sure that what you’re selling them here can solve a problem they’ll continue having in the future. Take Advantage of Your Time To increase loyalty, check on your top customers’ account. You want to make sure they’re taking advantage of all the benefits you can offer them. When you encourage them to try something new or redeem a reward, don’t make this an upsell. Create Goodwill When you need to find time and resources to help you, make sure you are being as effective as possible at what you’re doing. As you look at your internet marketing, you’re bound to find things that you’ve learned no longer work. Stop doing them now instead of waiting to the end of the year to do so. End bad Habits Now Increase your response rate by personalizing your offerings. According to Altimeter’s 2019 State of Digital Marketing this is something most companies are focusing on now as they turn to... --- - Published: 2019-09-23 - Modified: 2019-09-23 - URL: https://localseotampa.com/how-the-ranking-change-in-google-nofollow-links-affects-your-seo-201909/ There’s been a major change to how Google counts nofollow links. In the past the nofollow was strictly followed, but today Google as using them as a hint for ranking your site – something that’ll impact your on-page SEO, content marketing, link building, and link spam. Understanding Nofollow Links Nofollow is an HTML attribute that’s added to your links to tell Google not to trust the link. Originally it helped combat blog comment spam, then it started being used when an advertising link couldn’t be 100% trusted. Google will no longer ignore these links and is instead using them and other signals as hints for how to correctly analyze and use your links. With this change in mind, you’ll no longer want to use this attribute. However, it’s going to take considerable time and training for most people to make this change. This is because there’s a lot of confusion right now about what, if anything, they should be doing here. Why Google is Making This Change According to Google this will help give sites the link equity that they deserve. This stems from the fact that most websites will put the nofollow link attribute on all links, creating an unfair situation since these links should count. In this way sites are being forced to think twice since they’ll now be endorsing anything that they link to – something that’s good for link builders and the link graph but could possibly be a headache for publishers. While most links won’t count, people will rush to try to benefit from Google’s change. There’s already a lot of rumors, misinformation, and confusion. This means Google needs to make a lot of clarification soon. Currently all that’s really known is that nobody is being forced to incorporate this change into their website. The Downside to This Change Unfortunately, many people believe that Google won’t be accurate when it comes to understanding which links will pass link equity. This may give black hat SEOs a green light to increase the use of their techniques (e. g. comment and forum spam) – something that many professionals fear will soon start happening. Most of them do agree that forum comments would increase in value once Google starts ignoring nofollow links since a lot of people gather on these forums sharing their personal experiences using products or services and answering questions others may have – something that once occurred mainly on blogs before they “died. ” As of September 10, 2019 Google considers these links trustworthy. While this may encourage some forum owners may take the time to add UGC nofollow links in hopes of helping Google see that their content is valuable, there really isn’t any incentive to do so. Google’s Response Google says they don’t plan to force anyone to use the new nofollow link attributes (one from user generated content and one that’s used to indicate sponsored content). Instead, these are voluntary. However, Google does stand to benefit here as these attributes will help... --- - Published: 2019-09-17 - Modified: 2019-09-17 - URL: https://localseotampa.com/how-email-marketing-gives-your-seo-a-boost-201909/ Unfortunately, the connection between email marketing and SEO isn’t obvious. After all, Google doesn’t crawl through and rank each of your emails nor does having a large list of email subscribers help you rank higher for your keywords of choice. This doesn’t mean that it isn’t a helpful tool though. In fact, it’s able to wield traffic in highly effective ways that other marketing channels can’t. As such, it’s important to have strategies that’ll help you use it to your benefit. Encourage Subscribers to Engage with Your Email While you can’t send out emails about “marketing services” in hopes of ranking higher for the term, you can create an email marketing campaign about helpful marketing resources in which you attract traffic for your keyword. In this way, email doesn’t help you rank in and of itself but the comments your emails receive will help propel you forward in Google. Another way of doing this is by sending great blog posts out to your email list thus bumping up your organic traffic and helping you with lead generation. You can further enhance this with the way you write an engaging call-to-action. Make sure that in it you: Ask readers to comment on your blog post Encourage readers to share your post Drive readers to your social media channels and encourage them to engage with you there Drive Email Subscribers to Consume Your Content Other ways of encouraging your readers to get hooked on your content is also important. Ideally you want your email marketing to eventually encourage your subscribers to remain connected with your content in other ways besides through email reminders. Do this by telling your subscribers that they should check out your RSS. Some of the best ways of doing this include: Offer website visitors the ability to subscribe to an email list that delivers weekly updates from specific parts of your blog Tell people who love your videos to subscribe to your YouTube channel Tell people who love your photos to subscribe to your Instagram channel These other “content hooks” won’t only keep people connected to your website but they’ll also seriously help give your SEO initiatives a boost. This will improve your standing in the SERPs. Repurpose Newsletter Content It takes time to write good, thoughtful, useful emails. This is why it’s so unfortunate that the content doesn’t register with Google or impact your SEO much. However, this doesn’t mean that your newsletter content can’t be reused or repurposed as blog content. There are a variety of really simple ways to do this – all of which will impact your SEO. Some of the best ways to do this with your email marketing include: Turn long email newsletters into stand-along blog posts: Simply take the content, insert relevant links, and post it on your blog. This then allows you to share the content through social media channels. Turn short newsletters into various related newsletters: You can bundle these together, make sure it flows smoothly, then create a... --- - Published: 2019-09-10 - Modified: 2019-09-10 - URL: https://localseotampa.com/why-its-important-for-contractors-to-improve-their-local-seo-201909/ About 33% of all the mobile searches conducted on Google are local. Searching for things “near me” is fueled by mobile technology. When people are out doing things they want to know the best places to do other things. As a contractor you may wonder if this affects you, but as mobile search continues growing there are many reasons why it does, and it will. Your Service is Tied into a Specific Location Local SEM should be a no-brainer since you probably don’t have a location in every state. Since your business is tied to a specific location, regular SEO will lead to disappointment for those who find your business would be perfect to them but then discover that you’re on the other coast. This is less likely to happen with local SEO as you’ll be seen more by people near you. People Search for Your Business Since people are looking for businesses they can shop at, it only makes sense that they’d be even more concerned when it comes to services that are delivered on-site. With local SEO your contractor business will be put in the front and center when someone in your area is searching for you. Of course, the more you improve your contractor SEO the easier you’ll make it for your business to be found. Contractor SEO Drives Results When people find your business through a local search, about 60% of them will call you. Studies show that 70% of mobile users will hit Google’s click-to-call button. Another 60% will visit your business even if they don’t call you. This means that some people will both call you and visit you in person. Contractor SEO Increases Sales and Revenues Although improving your contractor SEO will improve your leads, this doesn’t mean it’ll improve your sales. Unfortunately, only some of the people who contact your business will buy something. Nevertheless, this will still be a significant number of people – over a quarter of people who contact you will make a purchase. By boosting your local SEO, you can improve your sales and revenues though. It’s Easier to Rank for Local Search It’s usually easier for a contractor to rank locally because you aren’t competing for the same keywords that most businesses compete for. This is because location information makes it easier for you to rank for the keywords of your choice. Of course, if you live in a major metropolitan area, you’ll have more competition even as a contractor. This is why you need to think small. In fact, you can think just as small as concentrating on local neighborhoods around your business. It’s Cost Effective Although increasing your sales sounds appealing, it’ll sound even better when you realize that your ROI will be even higher than with regular SEO services. While local SEO uses similar tips and tricks, increased targeting ensures that your business is seen by the right people. This is because location information narrows your audience down to those looking in that area... --- - Published: 2019-09-03 - Modified: 2019-09-03 - URL: https://localseotampa.com/why-you-need-to-improve-your-local-seo-201909/ About 33% of all Google’s mobile searches are local searches. This accounts for a lot of searches today since many people now access the internet in this fashion – something that’s evidenced by the number of “near me” searches that are conducted daily. When people are out and about, they want to find local information about places to eat, shop, and be entertained. There are many reasons why these searches will affect you as a general contractor. Your Services are Conducted in a Specific Area This type of marketing is almost a no-brainer because if you don’t have a location in every state you’re tied to a specific location. When using common marketing tactics, you’ll show up for people throughout the country, regardless of their location. With local search your business is only placed in front of people in your local area. People are Searching for a General Contractor in Your Area Searches using the words “nearby” or “near me” are increasing because people want to find somewhere local to buy the items they need. This is especially true of services that are delivered “on site,” which includes your services as a general contractor. With the right marketing you’ll be directly in front of the people who you want to have see you the most. SEO Brings Results It’s important to understand that this is a great way to drive results. People who find your business in this way are more likely to call. In fact, Google shows that 70% of people who see the click-to-call button click on it. This means that at least 60% of people who see you will call you and another 60% will visit your business, meaning some people will both call and visit you. SEO Improves Your Sales and Revenue By doing due diligence here you’ll generate more leads, but these won’t always convert into sales. Nevertheless, the number of conversions is still significant. In fact, over one quarter of those who contact a general contractor will purchase their services. As such, any investment you make here will easily help you grow your sales and thus your revenue as well. Ranking in the Local SERPs Isn’t Difficult It’s easier for you to easily rank your business locally because you’re not competing for the same keywords as everyone else. This means there’s less competition unless you’re a big business that everyone is looking to compete with. However, if you focus on the small neighborhoods that you serve, you have a better chance of capitalizing on this. Local SEO Marketing is Cost Effective When you look at the figures, you’ll grow convinced that local SEO is what you should indeed concern yourself with because the numbers show that your investment will definitely pay off. The ROI here is even higher than it is when you’re trying to rank high in the regular SERPs. While local services use similar tips and tricks, simply by increasing your targeting you’ll be able to get your website in front of... --- - Published: 2019-08-26 - Modified: 2019-08-26 - URL: https://localseotampa.com/seo-mistakes-thatll-hurt-your-rankings-201908/ As a business owner you probably spend a lot of time looking for ways to make your website more visible, generate leads, improve your website’s rankings in the SERPs, and boost your ROI. There’s lots of competition here from other local businesses but if you want to drive organic traffic to your website you can’t afford to overlook the value of SEO. With all this in mind, there are also several different SEO mistakes you’ll want to avoid. Slow Load Speeds People who are using the search engines to get information are used to getting their information fast. Waiting more than a few seconds for a website to load annoys them greatly. Instead of waiting they’ll choose to leave and when they do Google will receive a negative signal that will negatively impact your ranking in the SERPs. To avoid making these SEO mistakes you’ll want to make sure you have a reliable hosting plan and that your videos and images are optimized. This will help boost your conversion rate by making your website more mobile friendly. Duplicate Content For many years now, Google has been taking a stand against duplicate content by penalizing it. At the same time, Google will also list websites with high quality content higher in the SERPs – something that’ll also help your brand’s image. Investing in this type of content on a regular basis (content with good keywords and different meta descriptions on each page) will really give your website a boost. Irrelevant Content You don’t want visitors to come to your website believing you have what they need only to have to leave again because you didn’t provide them with what you said you would. When this happens, it’s known as “pogo sticking. ” Since these visitors will continue looking for the information they need, they’ll go to other websites and this will negatively affect your listing in the SERPs. This is one of the easiest SEO mistakes to fix: simply be intentional about the keywords you choose to use. Bad Links High quality inbound links help you rank higher in the SERPs because they give your website’s authority a boost. These links come from using white hat SEO tactics like linking to valuable content – something that takes time but proves worthwhile in the end. Broken Links Even if every other part of your web design is perfect, this is one of those SEO mistakes that can truly affect your visitors’ experience and thus lower your SEO ranking. This is why you should never ignore broken links. Instead, make sure you’re taking steps to immediately get rid of these links. Remember, search engine bots are unable to crawl pages if they don’t exist. Not Having a Site Map You must create a sitemap so that Google can navigate your website and discover all your web pages. This isn’t difficult to do since there are various plugins that can be used today. Designing and submitting a sitemap to Google is particularly easy for... --- - Published: 2019-08-19 - Modified: 2019-08-19 - URL: https://localseotampa.com/tips-for-making-your-small-business-more-efficient-and-productive-201908/ As a small business owner your main goal is to create a business you enjoy around a lifestyle you love. You hope to accomplish this so you can work fewer hours. While this sounds great, two things often stand in your way: productivity and efficiency. There are a few things you can do to overcome these obstacles and reach your goal. Streamline Your Bills Your small business finances can easily become overwhelming since there are so many invoices, bills, expenses, and receipts to keep track of. To save time and money (for things like envelops and stamps) you must take steps to streamline these things such as: Sign up for paperless statements – oftentimes you’ll get a discount on your service for doing so Create automatic payments Bundle services together when possible Create Templates to use for Repeat Tasks There are many tasks that you probably do everyday that should utilize a template for the sake of efficiency. These include things like answering emails and customer service inquiries, making social media posts, and scheduling meetings. You can take this a step further and increase your productivity by detailing the steps necessary to complete the task and making sure that things like images, links, and font types are included there as well. Of course, you may still need to change a few details but it’ll still take you less time. Use Online Tools and Systems There are various online tools and systems that’ll help increase your productivity. They’ll help with everything from your finances to ecommerce. Of course, there are still some tasks you may want to do the long way but otherwise you should allow these tools to help you improve your efficiency. Outsource Although you may question whether someone can get things done as well as you do, once you start outsourcing some of your workload to people who do these types of jobs daily you’ll notice that they may even do it better than you can. This will also help you improve your efficiency because you can now focus on the most important aspects of your small business (e. g. strategizing, building, networking) instead of wasting time doing these other things. To get started with outsourcing you should make a list of your daily tasks that you don’t like or aren’t good at. You can then find either a virtual assistant or a freelancer who specializes in these tasks. Doing so allows you to remain focused in propelling your small business forward. Stop Wasting Time Remember that when you take on a new client your ultimate goal is to increase your productivity and your efficiency. Make sure that taking on a new client aligns with these goals because otherwise you’re wasting time, money, or energy. Anything that wastes any of these valuable resources should be dropped immediately or at the very least outsourced. When you’re no longer wasting time on small things, you’ll have more time to focus on completing your big goals, spend time with your clients,... --- - Published: 2019-08-12 - Modified: 2019-08-12 - URL: https://localseotampa.com/google-says-responding-to-reviews-improves-local-seo-201908/ Today, about 90% of consumers say they trust online reviews just as much as they trust personal recommendations. This plays a huge role in your brand’s success, which is why review management should be one of your top priorities. It also plays an important role in how Google ranks your business, accounting for about 15. 44% of your ranking according to Whitespark’s Darren Shaw– an increase of about 5% since 2015. The Official Stance Taken by Google When Responding to Reviews The Google My Business support page recommends businesses engage with their customers who leave reviews by replying to them. This type of review management shows lets your customers know that you value them. Google My Business also admits that positive reviews improve your visibility in local SEO and thus may increase the amount of traffic you receive from it since you’re building trust. Remember, Google strives to only share highly credible businesses and by responding to both praises and complaints you’re showing that you’re credible. Google will then respond favorably by encouraging people to visit you. Responding to Every Review Clearly, the best way to build trust with your clientele is to reply to their reviews – both the positive and the negative ones. This demonstrates that you’re committed to providing customer satisfaction. When you don’t respond to these reviews, your customer churn may increase by 15%. Customer reviews clearly are no longer just a one-way flow of information. You must be willing to interact and engage with customers though. When you reply to negative reviews, you may create positive results. According to research, 33% of customers who got a reply to their negative comment eventually posted a positive review and 34% of them also deleted their original review. Creating Your Review Management System Trip Advisor conducted a study in 2018 showing that hotels who responded to their reviews received an increase of . 12 stars or 12%, which reaffirms the importance of replying to reviews. Doing so increases both customer retention and local SEO rankings. However, your business must do more than simply respond. Yotpo’s conducted a consumer loyalty survey in 2018 whereby they found that customers expect a response from the brand within 24 hours. This requires you to have a solid strategy with the right tools in place. Once you do, you’ll want to make sure that you: Thank your customer for their compliment, their business, and the time they took to write you a review Be specific because customers appreciate a personalized touch Encourage customers to return for new products or simply tell them you’re anxious to see them again When it comes to responding to negative reviews you should: Tell them thanks for providing you with their honest feedback, apologizing for their unsatisfactory experience then use the information to help improve your business Remember you’re in public so you don’t want to blame or argue with the customer Encourage the customer to talk with you offline where you can get additional information to make... --- - Published: 2019-08-05 - Modified: 2024-09-13 - URL: https://localseotampa.com/julys-unconfirmed-google-ranking-updates-201908/ Google search result rankings were quite volatile between July 11 – 18. Various tools that track Google’s changes (e. g. Mozcast, SERPMetrics, Algoroo, AdvancedWebRankings, Accuranker, RankRanger, Cognitive SEO, SEMRush) noticed that this was happening. This is something that Google hasn’t responded to themselves. John Mueller himself has said he doesn’t know anything about it or what other experts are talking about but that regular, core updates occur on a regular basis. This early July update is being referred to as the “Maverick update” – a name that was given it to by Brett Tabke, the found of WebmasterWorld. Many believe that he grabbed this name from a discussion thread in which it was said that the Maverick update was conducted to honor the Top Gun trailer release that occurred the previous day. Tabke continued on to say that this update looks both stealthy and precise although most of the major algo reporting tools have indeed said that it’s occurred. Unfortunately, this isn’t a name that everyone likes but since the early 2000s it’s been left up to WebmasterWorld to create these names. A Fluctuating Google Ranking Throughout the middle of July many noticed a significant spike in Google “chatter” from members of the SEO community, especially on social media. Many tracking tools corroborated with this pattern when it came time to review their clients’ traffic and ranks. While June did pre-announce that they’d be updating in June, saying they’d probably do the same in the future, nothing was said in July. When data providers were asked about these updates, they said these are unconfirmed. In fact, many of them thought that this was a “weird” update that you couldn’t find any patterns for even when they attempted to compare it to previous core updates. In fact, here’s what a few of the Google tracking tools had to say: RankRanger said they saw some interesting patterns as well as some sites whose ranking increased with the initial update have their gains reversed while others saw a gradual improvement. They believed that Google was correcting something that initially didn’t go as planned. SEMRush classified this update as a “general” update especially since there wasn’t a specific niche that was impacted by it. SearchMetrics owner Marcus Tober confirmed that changes did occur, but he doesn’t believe it had the same impact as the March and June updates had. He also said he didn’t notice any pattern to the “biggest losers” from July’s update. However, admittedly there were some pages that did lose during the last core update that fared much better with the Maverick update (e. g. HumbleBundle. com, NFL. com) while some websites lost out even more (e. g. Mercola. com, SparkNotes. com, Draxe. com. He also found that some of the biggest losers from before weren’t impacted at all by Maverick (e. g. DailyMail. co. uk, WonderShare. com, MindBodyGreen. com). This led Tober to conclude that Google was only making minor tweaks on their algorithm, not something he’d term a “core”... --- - Published: 2019-07-23 - Modified: 2019-07-23 - URL: https://localseotampa.com/the-biggest-local-seo-mistakes-businesses-are-making-and-how-to-correct-them-201907/ In the past all it took to bring in local customers was word of mouth and vibrant signage to catch people’s attention. Living in the digital age has changed all that though. Now it is essential for businesses to rank for local SEO so they can remain competitive in their field. This is something that many businesses are starting to realize. However, even as these businesses realize this, they still find themselves making critical mistakes as they attempt to improve their rankings. Knowing what these errors are is helpful but knowing how to fix them is even more beneficial. Not Prioritizing Ratings and Reviews Your ratings and reviews play a large role in your business’ success than they ever did in the past. Today, it isn’t only your customers who rely on these things. Search engines do too. They use them to determine who to prioritize in searches, which is why your business must have them. This is something that will continue as the world grows more digital. Forbes confirmed this by saying that: 90% of customers will read an online review before they visit a business 84% of people trust online reviews as much as they trust a personal recommendation 67% of purchasing decisions are affected by online reviews For your business to remain competitive in this environment you must maintain a positive online reputation. This is more than getting positive reviews. It also means addressing any negative reviews you receive. Google takes note of the businesses who does this and recommends them before any others. This is why you must have your customers leave reviews and make sure you respond quickly when they do. Not Having any Local Directory Listings To increase your business’ visibility, you must be listed in local directories. These are important because they aggregate businesses from various industries and list their information (name, address, phone number, and website) all in one place that’s easily accessible to customers. They’re also beneficial because they mention your business in various places online – something that Google closely monitors as it crawls the web. This is why you must make sure that you find local directories that are relevant to your niche and get listed in them. Some of the most popular ones to start with include the local chamber of commerce, Yellow Pages, the Better Business Bureau, and Yelp. Not Having a Website That’s User-Friendly About 60% of people now access the internet from a mobile device with about 88% of these in search of local information. Making sure your website is mobile-friendly, responsive, and loads quickly is important today. Google won’t recommend any website that doesn’t have these qualities. Not Creating new Content You must have lots of fresh, original content if you want to maintain high rankings for your keywords. This content tells Google your business is alive, active, and that it cares about its customers. This is why it’s vital for your business to create a strategy that works for your industry and niche.... --- - Published: 2019-07-15 - Modified: 2019-07-15 - URL: https://localseotampa.com/google-now-lets-you-add-your-business-name-and-url-to-your-google-my-business-201907/ Mike Blumenthal, a local Google guide, recently announced that Google My Business has a new feature that will let you create a short name and URL for your business. This is a great idea that will let you make your own profile here so that your business is more accessible to any potential customers you may encounter online. Once you’ve created a short name for your business on Google My Business you can then use it in a variety of places including on your business cards, posters, or in brochures. By doing so you’ll allow your customers to easily locate your business online so they can do a multitude of thinks like leave you a review, access any content or information you have available there, and get directions to where your business is located. Additionally, this will also help with your SEO. Introducing the new Format This new format will allow you to create a 5-character name for your business. You will then be given a short URL that looks like this: g. page/. Whenever someone navigates to this short URL they’ll be taken to your Google business listing in Google Maps. Explaining What a Short Name Is As we mentioned, this short name can only consist of 6 characters. According to Google, the point is for each business to create a name that will represent their name, brand, location, or some other important aspect of the business itself. For instance, Google’s help document suggests that you use a combination of your business’ name with its location (either the city or the neighborhood that it’s located in). Who can Utilize This new Service Google My Business is making this new service available to any verified business. These businesses can create a custom name for themselves. Since this is a feature that Google is still in the process of rolling out, it’s important to understand that not every business account is going to have access to this service right now. How You can Utilize This new Service To see if your business is eligible to use this service currently you should navigate online to your Google My Business account. Once you’re there you can sign in and choose the business location that you want to create the name for. On the left side of the menu you’ll see a tab that says “info. ” Once you click on this you’ll see another tab that says “add profile short name. ” This is where you’ll be able to enter then name that you’ve created and chosen for your business. While Google strongly suggests that you only use 5 characters, they do give you up to 32 characters to use. After you apply for your name it’ll show as “pending” until Google reviews it. Afterwards it’ll show up in your business profile. You can also do this on a mobile device simply by opening your Google My Business app and choosing “profile” then “add profile short name. ” Once you’re done, you’ll save... --- - Published: 2019-07-01 - Modified: 2022-06-09 - URL: https://localseotampa.com/how-to-build-a-seo-strategy-thats-resistant-to-google-algorithm-updates-201907/ At the beginning of June Google released a “broad core algorithm update. ” They seemed to hope that nobody would freak out because of this update, but people freaked out anyway. Some sites like CCN even went so far as to report a 90% decrease in their organic visibility. This is just one example of how most sites have SEO issues that get overlooked throughout most of the year. Fortunately, there are some things you can do to make your website more resistant to algorithm updates. Continually Engage in Creating Great Content Google will tell you that you should continually engage in creating great content by touting the slogan, “Content is king. ” By engaging in this long-term strategy, you won’t become nearly as fixated on algorithm updates when they happen. Instead, you’ll continually receive valuable visitors regardless of what’s going on around you. Create a Sound Long-Term Strategy Instead of Spending Too Much Time on Short-Term Tactics Before you’re toppled by an algorithm update, there are a few things that you should take into consideration. One of the main things is that your approach to search should be a strategy that has a lot of longevity without taking too many risks. This way you aren’t wiped out by a single algorithm update – something that demonstrates you’ve been doing things wrong for quite a while now. Some of the issues that you should pay attention to here include: Make sure that most of your organic traffic is being sent to your most popular pages Building traffic from multiple sources instead of depending solely on organic traffic Remembering to pay attention to link building, syndication, and redirection Be Selective About Who You Work with and For When your business is looking for new opportunities you should always assess the other business’ website. As you do so, make sure you ask: How much do they rely on a single revenue stream? How volatile is their main revenue source? How open and flexible are they to onboarding and implementing new ideas? How open and flexible are they to correcting their mistakes? Do they have a feasible long-term vision? Build Your Brand Name by Nurturing Returning Visitors Your website can be a great attraction for visitors but if they don’t convert, they’re worthless. Since Google rapidly evolves you must learn to capitalize quickly because you can’t count on having great rankings forever. In today’s rapidly changing online world you must always be prepared to make the most of what you have when you have it. Finding new ways to bring in additional traffic and revenue is key here. This is why things like your email list are so important. Take a Broader Perspective by Collaborating with Other Departments SEO has never been static. It’s continually growing and evolving, and it’ll continue to do this in the future too. As we watch this happen, we’ll also notice that SEO is becoming more entrenched with other types of marketing too (e. g. paid search, PR,... --- - Published: 2019-06-24 - Modified: 2023-08-21 - URL: https://localseotampa.com/choosing-your-price-point-for-seo-content-201906/ People who provide content management to SEO agencies are constantly being asked what they charge. Regardless of how they answer this question, they’re often told that they’re charging either too much or too little. This makes one wonder if anyone knows the true value of good content today. The Importance of Finding Good Writers When you consider your ROI, you’ll probably discover that writing content yourself isn’t a good investment of your time. Once you realize this, you must decide if you want to outsource your content management or hire someone in-house to take care of it for you. There are a multitude of options when you choose to outsource – everything from Fiverr to Facebook and everyone from college students to work at home moms. Unfortunately, not all writers will provide you with the same great content. When you hire someone from a non-English speaking country or you hire an industry expert who isn’t a writer, you’re bound to run into issues. Different abilities isn’t the only issue you’ll encounter. Differing price points also exist. These are usually based on the type of content you want written, the writer’s experience, how much content you need, and how much SEO optimization you require. Making the Investment When you hire a good writer, it shouldn’t all come down to how much they charge. You want someone who can produce tangible results – something that will ultimately justify the cost, regardless of what the cost is. To understand the value that content management brings to your business you must engage in conversion tracking and gather customer testimonials. As you engage in these activities, you’ll be able to answer another important question: “Quality vs. Quantity. This is important because you’ll find some writers who are competing based on the high quality of articles they provide, hence their prices are a bit higher. Others are competing on the basis of price, which means they’re creating more content at a lower price than what their competition is charging. Although it’s ideal to find a low-cost, high-quality writer once the writer realizes their worth and what their competition is charging, they may increase their rates. Ultimately, what you pay will depend upon your end goal and the results you’re hoping to generate. If you’re only trying to attract links or improve your SEO you may not be willing to pay as much for it as what you’re willing to pay for content that you’re using for other purposes. Of course, links and traffic are rarely the end goal of SEO content whereas you’re probably more concerned with increasing your leads and sales. When you think of things this way, you’re able to justify paying more money for content management. These considerations make it somewhat challenging to budget properly for SEO content. You can’t depend on a value-based pricing structure. Instead you’ll need to know what a good writer is going to charge you up front. This is why some people will tell you that this is... --- - Published: 2019-06-10 - Modified: 2019-06-10 - URL: https://localseotampa.com/john-muellers-answers-to-negative-seo-attacks-201906/ John Mueller from Google recently answered a question about a suspected negative SEO attack. This question was based on a website’s owner’s belief that they were getting a lot of spammy links because their competition was attempting to lower their rankings. The website owner wanted to know whether they should continue to disavow these links every week. Mueller replied that Google’s algorithm is programmed to ignore spammy links altogether. This seems to work rather well since there doesn’t seem to be many issues. Normal Spam Links vs Negative SEO Mueller also said there’s a difference here. He says that Google sees a lot of normal spam links. They just happen naturally all the time since the very beginning of the search engine. He acknowledges that this often happens because spammers believe that if they link to a high-ranking website, they can make Google believe that they’re more of an authority than they actually are. These websites do this in hopes that they’re spammy links will be overlooked – something that doesn’t work. This is an outdated SEO myth, dating back to 1998. Mueller advises website owners not to worry too much about these links saying that Google will usually figure this out on its own. Using the Disavow Tool Google’s disavow tool is available to those who are still concerned that spammy links will lower their standing in the SERPs. While Mueller says that this tool is unnecessary, he admits that developers have left it here as a way to help calm webmasters’ nerves. Instead of losing sleep over these links you can use this tool to make sure that Google handles them correctly. Mueller says it’s perfectly fine to do so since you’re not admitting that you’re guilty or anything. Instead, you’re simply telling Google that these links shouldn’t be taken into account for your website. There are many reasons why you may want this to happen so Google’s algorithm doesn’t even try to figure out your reasoning here. Google’s Disavow Tool Another tool that Google has made available to webmasters is the domain detective tool. This tool makes it easy for you to handle spammy links by placing them in a disavow file, which is great if you have extreme cases of your website being spammed. Otherwise you shouldn’t use this tool much. In fact, Mueller recommends that you only use it in very rare occasions. This means that most websites should never have a need to use this tool, which is why Google has placed it away from the search console where you won’t be as tempted to use it. Google and Negative SEO The bottom line is Google is able to handle any of the normal spammy links that may come your website’s way. This is because since the very beginning their algorithm is set up to do so, allowing you not to worry too much about them. You can tell simply by looking at their business model that they want to get rid of as... --- - Published: 2019-06-03 - Modified: 2019-06-03 - URL: https://localseotampa.com/how-to-use-google-my-business-to-give-your-local-seo-a-boost-201906/ Today, Google my Business is very important for websites, especially those that are concerned with their local SEO SERPs. This is because it heavily influences what shows up underneath of when a map is seen by your visitors. It’s important to understand that this is different from what shows up in the local organic though. Claiming Your Google my Business Listing Unfortunately, there are still a lot of businesses who haven’t claimed their listing today. This is crazy considering how easy it is to do. Once you’ve claimed it, don’t simply be satisfied with “a job well done” here. You’ll want to make sure that you also take some time to optimize it by: Adding photos Creating questions and filling in their answers Making sure your business also has a description With how easy this is to claim, manage and maintain it really should be a no brainer, especially with how important it is if you want to show up in local searches. Once you realize this, it’s easier for you to understand why this is the first impression you make on people. This means that today your website is left to make secondary impressions. In this way you can kind of think as this knowledge panel as your new home page. Your Online Performance Some businesses are saying that they no longer need their own website thanks to Google my Business. However, that really isn’t the case. Instead, your online presence is about performing well in multiple places so you’re easily found and seen. Google my Business will definitely help you with this but you shouldn’t be completely reliant upon it. Having a website available for your clients will enable them to do some research before they make a purchase. This is especially important if you’re selling big ticket items like cars, home appliances, and real estate. If you’re only selling small items like toilet paper, there’s no need for a website anymore since most people are having their voice assistants do their shopping for them. This is also true for restaurants because people are simply looking on Google to see what’s near them and how they’re rated. So, while certain verticals need to have a website, others definitely don’t. Google My Business’ Most Important Features Now if you only want to rely on Google my Business to help you find clients online, it’s important that you make sure you fill everything out correctly. This should start with you filling out the most important information about your business, which includes your business’: Name Phone number Address Map pin placement From there you’ll want to make sure your business is listed in the correct categories. Now you’ll want to also start taking and uploading photos. All these things will also help your local SEO if you have a website that you want to have rank higher in the SERPs for its niche in your location. Once you’re all set up here people can start leaving you reviews. This is something... --- - Published: 2019-05-28 - Modified: 2019-05-28 - URL: https://localseotampa.com/why-it-takes-so-long-to-be-successful-with-seo-201905/ It’s really frustrating to work hard at SEO but see no results from doing so. Of course, you must understand that this is a long process whose results don’t appear overnight. Just how long it’ll take, nobody really knows for sure as different websites seemingly get results at different times. With this in mind, here’s some insight into the process to help you become more successful. What SEO Is Before delving further into this topic, it’s important to develop a baseline definition for what SEO is. Essentially, this is the process you’ll use for getting free traffic from the search engines. It’s based on an algorithm that’s been create by the search engine itself. This algorithm continually changes, but it’s important to learn to meet its needs because this type of free marketing will save your business a lot of money. Unfortunately, marketing is one of the most expensive parts of running your business. When you invest in SEO you’re increasing the likelihood that people will find you based on the keywords you’re using in your website and they’re using in their search. SEO is also important when you want to keep up with your competition. Most people don’t blindly search through Google with no purpose in mind. They’re looking for information that will help them choose a product or a service that they want or need. Being visible here will help them choose yours over your competition’s. 4 Important Factors to Always Remember When you’re working on your website’s SEO there are four important factors you must consider. These include: Keywords: These are the important words users type into Google when they want to find your website. You’ll want to think of all of them – every possible combination – and include it somewhere within your website. Domain: You want to make sure your name is short and easy to remember so that people will remember to return to it. Additionally, it’s important for your website to invoke trust. When your domain does both of these things, you’ll have better brand recognition. Location: Where your business and website are located and what language it’s in will also affect your rankings. If you’re a global company, make sure you use multiple languages to increase the number of visitors you receive and thus boost your ranking in the SERPs. Content: Make sure visitors to your website find it easy to use. Although this factor is a bit more objective than others, you still want to make sure your visitors are satisfied enough to want to return in the future. When this happens, your website will rank better. Things That’ll Impact Your Timing Timing really is something most people want to know about, but unfortunately there are factors that are mainly out of your control that influence this. These include: Competition: There’s a lot of competition from all the websites in existence today. Some have been around longer and are more experienced than you. They’ve spent time getting where they’re at in... --- - Published: 2019-05-20 - Modified: 2019-05-20 - URL: https://localseotampa.com/important-digital-marketing-strategies-for-your-law-firm-201905/ Law firm SEO is one of the most competitive industries online today. This is why you must always remain at least one step ahead of your competition – something that’s even harder today than it was only a few years ago. Nevertheless, when you want traffic and potential clients to keep your revenue flowing, this is something you must work on. Knowing where to focus your time is vital though. With this in mind, here are some important strategies to help you climb your way up the SERPs. Ask for Reviews Studies show that reviews are vital in the legal field since about 67% of consumers seek them out before calling an attorney. The more reviews your firm has available for potential clients to read through, the easier it will be for them to picture themselves receiving your help. Don’t post all your reviews in one place. Scatter them between your website, Google profile, Facebook, and legal directories. To get reviews in these places you should: Ask for them in the final letter you send out to your clients. Texting them a link to your Google profile. When thanking a client for their business, make sure you also ask for a review. Optimize Your Website You need a pristine looking, fast moving website today to convert traffic to clients but you must also follow all the technical elements of good law firm SEO too. This is important because you need your website to easily be found. Some of the best ways to ensure this happens is to make sure: Your site is mobile friendly because Google uses this as a ranking factor today Your website loads quickly, even if this means getting rid of pretty plug-ins You compress your files’ sizes Your JavaScript is loading quickly You shrink your images You have a fast server response time Your site is ADA compliant (e. g. blocking fraudulent clicks on Google ads, including alt tags and descriptions on your images, ensuring online forms can be accessed by voice command, offering text-based versions of all your website’s documents) so you don’t alienate clients or bring about an undue lawsuit Create Outstanding Content Make your website a go-to resource by filling it with information so you look like an expert on the topic. Always include a disclaimer that this content doesn’t serve as legal advice though. There are two main places where you can do this: Blog posts answering your clients’ most commonly asked questions Internal pages that are set up with good law firm SEO practices in mind Seek out High-Quality Links Having other websites link to yours helps your law firm SEO. It tells search engines that you’re offering content that’s both valuable and relevant. Make sure you avoid spam and other bad links though. This isn’t easy because it’ll require you to build relationships, follow-up on your links, and even spend some money on things like membership-only databases. Nevertheless, getting links from local news sites, press releases, and industry-specific directories is... --- - Published: 2019-05-06 - Modified: 2019-05-06 - URL: https://localseotampa.com/what-you-should-know-about-no-follow-links-and-your-seo-201905/ No follow links have been at the center of many heated debates recently. As such, it’s no wonder that many people want to know as much as possible about them. Why People Believe These Links Have Ranking Value There are several reasons for this belief, including: Google Search Console clearly shows that they’re seen by Google. Of course, this doesn’t mean that these links have any ranking power. They diversify your backlink profile. When a website only has do-follow links, both it and its backlink profile look unnatural. Google’s Take on These Links It’s important to understand that there’s a difference between knowing a rank exists and counting on it for ranking purposes. While Google can see that do-follow links exist, they only give them partial PageRank, which means that seeing them means absolutely nothing. They’ve also made it clear that no follow links don’t count when it comes to PageRank – they don’t affect algorithms either positively or negatively. Why Google Reports These Links in the Google Search Console (GSC) The GSC shows these links because they’re links. This tool doesn’t show you links that help your rankings. It only shows you what links exist. These Links’ Impact on Backlink Diversity Link diversity is defined as the fact that links will either help your website rank or they won’t. It’s never cited in any of Matt Cutts’ patents or research papers as a ranking factor. As such it isn’t officially recommended by Google. Instead, what you will find is that people working on SEO have created this concept. They’ve also said that 100% do-follow backlinks look unnatural even though, once again, there’s no research to support this. No Follow Links and Your Website’s Ranking You must understand that these links have absolutely no ranking power. These links are dropped from the link graph so they no longer exist when it comes to your ranking. However, they can indirectly affect your rankings. This is where it becomes a bit confusing because these links can help your visitors discover useful pages that they may want to link to. In this way, you’re helping another website build its popularity. When it comes to Google’s algorithm it does give some weight to popularity. This is because their visitors want to see certain sites ranking at the top of the SERPs. For instance, if you were to type “worst U. S. president” into the Google search engine the SERPs would say “Obama. ” This is because Google knows that this is what its visitors are expecting to see there. Another example is when you type “stupidest U. S. president” into the search engine you’ll see results for Trump because, once again, this is what Google’s visitors expect to see there. The Bottom Line All this boils down to one thing: Anything that increases your popularity in Google’s eyes will influence where you rank in their SERPs. This is because their algorithm is attuned to what their visitors want and expect to see there. Herein... --- - Published: 2019-04-29 - Modified: 2019-04-29 - URL: https://localseotampa.com/dental-seo-and-your-users-experience-depend-heavily-on-your-websites-speed-201904/ With so much to choose from, online readers have become very demanding and impatient. This is why it’s so important to have a great download speed when it comes to your dental practice’s website. Doing so will help it retain potential visitors and benefit your dental SEO too. Why Your Dental Website may be Loading Slowly There are numerous reasons why your dental website may be loading slowly, including: Poorly optimized images on your webpages will dramatically decrease your download speed. This is why you must choose the right balance of size and image quality. Your photos should always be in . JPEG format while your logos and icons should be in . PNG format. Plug-ins and widgets can also slow your page. You’ll want to assess the speed of each of these. Adobe Flash will dramatically slow down your webpage, especially for your mobile users since it may not be compatible with their device. This is why you should always test your webpage’s load time on different devices and browsers. Ads oftentimes slow a website down. This is also true when you become obsessed with creating an extraordinary design for your website. It’s important to maintain a good balance when it comes to how many embedded media items you utilize. Why You’ll Want to Improve Your Dental Website’s Load Time Taking the time to work on your dental SEO and load times is beneficial for several reasons, including: Google and Bing have become committed to making the whole internet run faster. This is why they use page speed as a key signal in determining your ranking for both your mobile and desktop website. This importance will continue to grow as more and more people use mobile browsers. Most people expect websites to load quickly today. When this doesn’t happen, they’ll move to a competitor’s website to get the information they want or need. Many online shoppers don’t complete their purchasing when the website is too slow. People who are reading your content want their surfing experience to be uninterrupted. Clearly your website’s speed isn’t only important for dentist SEO, but also for creating and uninterrupted surfing experience for your visitors. This will definitely impact how they perceive your practice. When your website loads quickly and operates smoothly people will view your practice as being professional and having a commitment to offering a high-quality experience. Otherwise they may leave your practice. How to Improve Your Dental Website’s Load Time There are several things you can do to improve your website’s load time. By taking the time to do them you’ll not only improve your dental SEO but also the way visitors perceive you. One of the main things is using Google Page Speed. This free tool will help you analyze and optimize your website’s speed and overall performance. Using it is a great way to make your website run faster and be more mobile-friendly. You’ll also be able to see how your website performs different for desktop and mobile devices.... --- - Published: 2019-04-22 - Modified: 2019-04-22 - URL: https://localseotampa.com/how-to-avoid-seo-perfection-and-why-you-should-201904/ Every marketer wants to earn the top position in the search engines so their business is readily seen. This is why SEO hasn’t only become an art form, but a science too. Unfortunately, you must be careful here because while Google is looking for a perfect result, they’re also willing to exclude anyone who’s “too perfect. ” This is something it’s getting better at each day. Why Google is Anti-Perfection While Google wants its users to find what they’re looking for (an answer to their question, a solution to their problem), they must also make sure that their users continue to return and use their search engine. This is why they strive to provide the best experience possible by prioritizing fast, high-quality pages. However, they also demand that you do this authentically, without manipulating them. When Google Senses They’re Being Manipulated There are some things that will set Google off. Obviously, these are things that you’ll want to avoid doing. They include: Denying any mediocre backlinks: People say that Google’s algorithm counts any backlinks to your website as a vote of confidence and so they rank you higher if high-quality sites link to you. When poor quality sites link to you, this can pull you down while those sites with little clout won’t impact you much at all. While this will leave you desiring to only have the high-quality backlinks, if you only have these backlinks, you’ll look suspicious to Google. This is why you want to use a third-party tool (e. g. SEMRush, Ahrefs Backlink Checker, Moz Link Explorer) to help you create a natural linking profile that contains a lot of different types of links. Doing so will help you disavow any toxic links without discounting mediocre citations. Keyword stuffing: Any time you want to rank for certain keywords you must make sure that you’re using them on your website. This is why marketers spend so much time searching for the “perfect” words to use – ones that your audience finds relevant. Once you’ve found them, you want to create content where the keywords are prominently featured in places like the title, H1, and throughout the article’s text. This is considered good SEO, but when you become overzealous and start bombarding your content with keywords, it’s no longer authentic and this is what Google doesn’t like. Since they’re wired from your visitor’s viewpoint, Google wants to find keyword stuffing because it makes your content sound unnatural. When it finds this happening, they will punish you. So instead of simply focusing on what will help you get to the first page of the SERPs, make sure you read the content you write as a human. In doing so you’ll want to make sure that you’re giving your readers some value and answering their question or concern. When you feel like you’re truly doing this, you’ve created good SEO content that Google should be willing to reward you for. The Art of Being Perfectly Imperfect What this all boils down... --- - Published: 2019-04-15 - Modified: 2019-04-15 - URL: https://localseotampa.com/google-my-business-tips-you-should-take-action-on-201904/ When you’re working on setting your website up with good, local SEO it’s important to use the right tools and know how to use these tools properly. One of the best tools you can have in your arsenal today is Google My Business. Understanding What Google My Business Is This is a free tool that’s easy for you to use in managing your online presence in Google. It’s also the first thing people will see when searching for your business in Google – displayed first on mobile and in the top right on desktops. The Knowledge Card Google’s knowledge card gives your customers a lot of valuable information, including: Your business’ name What type of services or products it offers Your address and phone number Hours of operation A link to your website Videos and pictures Reviews A link to the Google map so they can get directions When people frequently visit your business An overall star rating A list of related searches The point is customers can learn a lot about your business so they can decide whether they want to visit it. Why This Should Matter to You There are many benefits to this, including: You’re more visible in searches which will also help your local SEO (what attracts people in your neighborhood). It helps your customers have a better experience because they understand who you are, what you do, where you’re located, and where to find your website. It brings you more traffic because the more Google knows about your business, the more searches it’ll appear in. Some Helpful Tips to get you Started Now that you understand what Google My Business is and why it’s so important, here are some tips you should act on: Make sure your business information (NAP: name, address, phone number) is completed and contains up to a 750-character description. This should match what your website says as it’ll help improve your Google ranking. Uploading lots of great images will improve your click through ratio by 35%. Include images of the inside of your store and up-close photos of what you’re selling. Of course, having an up-close exterior photo and pictures of your employees will help too. You don’t want to be the only one uploading these photos though – make sure your customers add some too. It’s important to moderate these, removing any that aren’t relevant, are of poor quality, or are otherwise offensive. Uploading videos will also help attract customers. Since video marketing should already be a part of your business today, you should also be adding these videos to your Google My Business page. Since this was just introduced in January 2018, many businesses aren’t using it yet, which means you can get a huge advancement over your competition here. Responding to all the reviews on your Google My Business page is important because 85% of your consumers put a lot of trust into these reviews. About 30% of people also judge a business by how it responds to... --- - Published: 2019-04-01 - Modified: 2019-04-01 - URL: https://localseotampa.com/how-digital-marketing-channels-are-being-used-by-small-businesses-today-201904/ Small businesses (those with limited revenue and between 1 – 500 employees) are now investing more money in digital marketing and less on traditional marketing. About three-quarters of today’s small businesses utilize social media to generate sales and share information about their brand. They recognize how it offers immediate value when it comes to increasing their traffic, generating more engagement, and improving revenue. Small Business Trends in Digital Marketing Today According to a recent study conducted by The Manifest, there are some visible trends happening in this arena. They include: 89% of small businesses invest in marketing 35% of small businesses prefer digital over traditional marketing 95% of small businesses will spend more money on their marketing campaigns this year but only make a 35% increase in the amount spent on SEO while investing about 73% of their budget in social media advertising 49% of small businesses invest in SEO 34% of small businesses invest in video marketing but of this number, 27% plan on investing more in this area this year Why Small Businesses are Placing Such High Value on Digital Marketing Today Small businesses are always searching for new ways to draw attention to their products. Both digital and traditional (e. g. print, bill boards, direct mailings, flyers, TV, radio) marketing have distinct benefits for different types of businesses. For instance, a business can specify who sees their ads by distributing them to certain areas based on the demographics there. However, cost and timing have made this marketing less mainstream today as digital marketing happens immediately - with the click of a button. It also allows for more direct interaction with the targeted demographic who chooses what they want to see (click on). This voluntary engagement with an ad indicates an initial level of interest to a business who can see when and how often this happens. This makes it directly quantifiable. Another great benefit is it doesn’t require any long-term investment. You can quickly launch or stop a campaign if it doesn’t appeal to your audience. Today’s top Performing Digital Marketing Channels While a business website and social media account are the most valuable tools, there are some others worth utilizing as well. These include: Email marketing SEO Video Content marketing With so many channels to choose from, there’s plenty of freedom to experiment and find what works best for you. This is something your small business can’t afford to overlook since about 80% of Americans are shopping online today – just imagine what that number is like considering there are about 264 million Americans alive today. How SEO is Being Overlooked Although many small businesses are paying attention to social media, at the same time, many of them are overlooking SEO. In fact, only about half of them are utilizing it today. Unfortunately, this means that most small businesses don’t recognize how extremely valuable this form of digital marketing is for their business. Here’s something to think about: 5. 6 billion Google searches occur daily. Over... --- - Published: 2019-03-25 - Modified: 2019-03-25 - URL: https://localseotampa.com/understanding-how-local-reviews-and-seo-are-related-201903/ Reviews are the lifeblood of any local business. In fact, positive local reviews play a critical role when a consumer is considering what product to buy or what company to work with. What many people don’t realize though is that Google My Business (GMB) reviews also affect your local SEO, which is why you should pay attention to it – especially since Google is now the biggest site for reviews. Unfortunately, Google won’t state how it determines its search algorithm here. What Online Reviews Are With a local review your customers are receiving unbiased opinions of your business from other customers who have been to your business in the past. This crowdsourced information doesn’t come from you or someone who works for your business or that you’ve paid to write a review for you. This is why it isn’t surprising that Google uses it to help them determine your local SEO ranking. After all, they’re also known to reward businesses who receive backlinks from other websites because they feel this means more people are talking about your business so it should rank higher in their listings. Important Things to Understand About GMB Reviews Understanding what a local review is and how to get it, then once you get it how it’ll impact your local SEO is important. However, there are also some other important things you should know as well, including: Reviews are growing even more important now that Google has done away with Google+, focusing more on GMB. Now a local review with keywords in it will really help them decide where you should be listed in the “local pack” (the box at the top of the search results, directly underneath the map, which shows local businesses that match the keyword that’s been searched for). Reviews will help improve your keyword ranking but you should also push to be included in Google Q and A – where crowdsourced questions are answered by businesses and consumers alike. They’re important because when they contain keywords, they’ll also show up in search results. You can also pre-populate the Google Q and A with common questions and answers. This is something you’ll want to take advantage of because it can also help improve your local SEO. It’s vital to understand the important role that engagement plays, not only in social media but also with GMB. This is why you’ll want to make sure that your customers aren’t only liking your Facebook posts and commenting on your Instagram photos, but that they’re also leaving reviews on GMB and asking you questions on Google Q&A. When they do these things, you should make sure to respond to them in a timely fashion. Although there are a lot of great tips here, you should also remember to look at the GMB support page that’s entitled “How to Improve Your Rankings on Google. ” There you’ll find ways to interact with your customers and catch Google’s attention. This is important because it’ll affect your local SEO. At... --- - Published: 2019-03-18 - Modified: 2019-03-18 - URL: https://localseotampa.com/easy-ways-to-market-your-business-online-201903/ Marketing your small business can be challenging, especially since what works for one business doesn’t necessarily work for another. All you can do is strive to find the best ways of internet marketing your business. Fortunately, there are a few things that work for almost any business. Never Start Marketing Until You’ve Established Your Goals Before getting started make sure you establish what you want to get out of your internet marketing – more customers, increased traffic, better brand awareness, all three. While you may have a large goal here, make sure you set small ones that help you reach this big goal eventually. You’ll want a goal to reach each week, then add some structure to these goals so you’re sure to succeed. Set Yourself up to be Seen as a Thought Leader There’s a lot of content to choose to read today. People are becoming overwhelmed and only choosing to listen to those who are authorities in their topic. To get people to visit your website you must show them that you have an intimate understanding of their issues and knowledge of the best way of solving this issue. You can establish yourself as an expert by continually posting helpful, informative posts on your blog. Optimize Your Website You can’t simply own a website and not do anything with it. Instead of neglecting your website, make sure you continually check to make sure it’s operating smoothly. When checking on this, you should also make sure it’s optimized so that search engines can easily find it and share it with their visitors. Make one of Your Goals Driving Traffic to Your Website Once your website is SEO optimized, it’s time to find internet marketing methods of attracting people to your website. Fortunately, there are many ways of doing this (e. g. social media, email marketing, video marketing). Remember, Slow and Steady Wins the Race With so many internet marketing available for use today it’s easy to become overwhelmed. This is why you should only start with a few strategies. Once you get a hang of them you can add additional ones. Integrate Multiple Channels Into a Coherent System Make sure you don’t just use multiple channels, but that you integrate them into a coherent system. You can even integrate some of your offline marketing techniques here. For instance, make sure you spread the word about your email list on social media and include your social media handles in your marketing emails. Keep Up-to-Date with Internet Marketing Best Practices “Best practices” are “good” or “white hat” tactics you use so your business is found online. You want to use these instead of “black hat” practices so you aren’t penalized. Here are some ways of doing this: Use keywords when you write descriptive, unique content. Make your website easy to navigate and mobile friendly. Always include clear calls-to-action in all your writing. Post 80% non-promotional content when using Facebook. Don’t use spammy words (e. g. free) in your subject line. Have... --- - Published: 2019-03-04 - Modified: 2019-03-04 - URL: https://localseotampa.com/how-to-write-great-content-201903/ Every website needs writing so the search engines understand what it’s about. However, not just any writing will do. Your words must engage shoppers while also providing SEO content. While this may sound challenging, there are some tips that will help make things easier for you. Start with an Outline Remember how your high school English teacher taught you to always start your writing with an outline? Well they were right! Research has shown that when you have an outline available to follow your writing improves. This outline should include all the thoughts you want to address in your article. Initially they don’t need to be in order, but you’ll want to go back and organize them before you start writing. Armed with this outline, you’re ready to write some great SEO content. Start by getting everything down on paper without worrying about quality or being concise. You’ll have plenty of time to edit it when you’re done. Conduct Keyword Research The basis for your article’s relevance comes from the keyword research you conduct. Along the way you’ll probably pick up some new ideas too. However, the one thing you always want to make sure of when you’re creating SEO content is that you’re honestly answering questions people are seeking answers to. Get to know your niche and what language is spoken there. Once you’ve chosen the keywords that are right for you, make sure you use them to replace some of the pronouns in your SEO content. Take a Look at Your Competition Look at what websites that are in competition with yours are up to. You’ll rarely find an idea that hasn’t been used before, but when you look at your competition’s website, you’ll find a way to put a different slant on your article – whether this is because of your expertise, the tone you use, or simply your ability to be relatable with your audience. Regardless of how you can make your SEO content stand out you must provide value to your audience by determining what they want then providing it for them. This is based on your keyword research, which is why it’s so important – it’s interwoven throughout your entire writing process. Keep Things Simple The only time you should use highly educated language is when your brand’s voice demands it. Otherwise you should be using words that are clear and descriptive. While marketers may enjoy a higher level of language skill, your visitors don’t want to think too hard about what they’re reading or they’ll leave for another website that doesn’t use such high language skills. It’s not that hard to do since there are many websites offering the same information, products and services you do. Always use Action Words When you’re writing SEO content you should always use action words. These verbs help you build an experience your visitors can engage in whereas passive verbs simply weigh your content down. Of course, you don’t want to take it overboard here. While it’s... --- - Published: 2019-02-25 - Modified: 2019-02-25 - URL: https://localseotampa.com/why-is-my-website-not-ranking-on-the-first-page-201902/ Introduction If you want more exposure to your company's website, you need to think about being on the first page. But many websites want this, and the fact of the matter is, not everyone can be on the first page. If you have ever wondered why your site is on the first page, continue to read on. Website ranking depends on many things. We will touch base in this article on reasons why your site is not on that first page, and what you can do about it. Reasons why your site is not on the first page The following reasons are why your website ranking is not higher than it currently is. There has not been enough time. SEO takes time, and your website will not rank on the first page in a short amount of time. All good things take effort and time on our part. You need to have a plan and goals on what you want and expect for your website. Without a plan, nothing is possible. It can take several months, or even a year, for you to see the results that you want. Google does not like your site for one reason or another. There are many reasons for this including: you do not have enough content on your page the content that you do have is duplicated from another source or is not unique content is not fresh it is hard to navigate your site Your competition is better than you. They are publishing more blogs than you, and are link building. Your competition post on social media, making their content shareable. They take SEO on a more serious level than you and are doing everything possible to have a website ranking that is higher than everyone else. Google placed your site under penalty. There is a variety of reasons as to why Google may do this: your site was hacked, it is full of spam, there are unnatural links to your site, there is not any value in your content, or you have cloaked images. Keyword stuffing is still a problem that Google is seeing, even though this tactic is very old. When Google places your site under penalty, your site can be removed from all search results. Not all links are created equally. Links should be from various sources for the best SEO, with some no-follow, and some from everyday normal sites. Getting links from well-known sites is also a great idea, as those sites are trustworthy. Never, under any circumstances, buy links. This is not good SEO and can raise a red flag to Google. You are not using social media to the best of your advantage. There are so many social media pages, from Facebook to Twitter, Instagram to YouTube. While it is not possible to hit up every single social media site, picking one or two can help you land better results on the search engine. Google will not notice you posting on these sites, but others will.... --- - Published: 2019-02-18 - Modified: 2019-02-18 - URL: https://localseotampa.com/the-great-debate-is-seo-dying-201902/ Since 2004 it seems that every year there’s an article about SEO being dead followed by 100 more about why it isn’t dead. There is a small basis in fact here (e. g. organic search decreased 2% between 2016 – 2017). In the third quarter of 2018 it grew by 9% though. While Google leads the way, Bing, Yahoo, and DuckDuckGo struggle to be competitive with DuckDuckGo making the biggest strides. Nevertheless, Google still owns 96% of this market today. Why Organic Search Isn’t Dying Google is organic search. Their ads drive a lot of revenue and continually grows bigger. This is because certain emerging search trends make organic search a more likely source of traffic. These trends include: The use of mobile technology is on the rise. This is something that Google is so confident of that they’ve implemented their “Mobile First” ranking strategy. Considering that the Boston Consulting Group found that over 55% of smartphone users are willing to forgo dining out for 12 months just to keep their smartphones, this isn’t something that’s going to change any time soon. Using your voice instead of your fingers to make search queries is growing in popularity due to the increasing use of mobile technology. Google is getting on board with this change. Now that a growing number of people are using their voice instead of their fingers to make searches, Google is transforming itself from an information provider (a. k. a. search engine) to an answer provider. Google is redesigning its SERPs page to include knowledge features (e. g. the answer box, knowledge graph, “people also ask”), carousel (e. g. news, brand information, videos, similar items and locations), map features that include local results, and rich snippets (e. g. reviews, ratings, and “featured” section). Of course, not all pages have undergone this change – yet. Voice assistants (e. g. Google Home, Amazon Alexa) are projected to grow into a $40 billion industry in the U. S. alone by 2022. These assistants can’t give their users a selection of blue links to click on. Instead, they only provide one answer and this answer comes from Google. Clearly Organic Search is Growing, not Dying Some marketing experts believe that voice commerce will be the next major interruption to the retail world. When you consider how both ecommerce and mobile commerce have changed the retail landscape, you can only begin to imagine how shopping through smart speakers is about to change things. The speed at which consumers are adopting smart speakers will open numerous opportunities that bring with it many challenges too. These opportunities will expand with the use of organic search. Another thing that you can’t ignore is that many people believe that by 2020 about 50% of all online searches will be done by voice. V-commerce (voice shopping) will become just as popular as mobile shopping is today. Of course, this still remains to be seen since under 5% of consumers are using voice shopping today. However, this is a... --- - Published: 2019-02-04 - Modified: 2019-02-04 - URL: https://localseotampa.com/how-social-media-benefits-your-business-201902/ Over the past two decades social media has proven that it’s quite a beneficial investment. Just look around and you’ll see how involved it is in daily life. For your business this means getting your message to the right people at the right time to increase sales. However, this isn’t the only benefit you can reap here. Communication is Faster and Easier It’s faster and easier for customers to contact customer service representatives. This gives you a clearer view of any grievances faster than in the past. Oftentimes this can all be handled without picking up the phone and still be handled in real time. Networking and Partnerships are Made Possible There are still some people in the world it’s challenging to directly communicate with today. For instance, the average person will never interact with high-profile personalities. However, social media makes this all possible. Communicating in this way isn’t only fun, it also opens new possibilities in the way of networking and partnerships. This is very beneficial to your brand in terms of increased branding, backlinks, referral visits, and shout outs. These connections also garner your brand more trust and opens even more business opportunities to you. Organic Visibility Receives a Boost There’s a lot of value available here. For instance, you probably already realize that increasing your number of backlinks will also boost your SEO. However, this isn’t all that you’ll receive. Social media also sends signals (e. g. relevancy) to the search engines so that your content is seen as popular, making it more visible and shareable. Google freely admits that getting favorites, likes, and shares will help you move up in the SERPs. While these don’t have the same “power” as backlinks, they are valuable and will help you. Website Traffic Also Receives a Boost You can think of your social media presence as supplementing your brand’s website and physical location. Each of these reaches out to a different audience in a useful or entertaining way. Oftentimes this is a great way to reach out and engage with people who you wouldn’t get to know otherwise. Receive More Customer Feedback Regardless of what industry you’re in, you must focus on your customer. Success here is achieved by understanding and delivering the best customer service experience possible. As such, you must do everything in your power to ensure this happens. This is why your reaction to your customers’ feedback (regardless of how good or bad it is) is imperative to your success and reputation. With social media you’ll have a platform that will help you with these things since you can now interact with your customers in a way that wasn’t possible in the past. You should embrace this opportunity to build your brand, listen to your customer, and create a great reputation for yourself. Keep Track of Your Competition These channels also help you understand what marketing tactics and practices are working and which ones our direct competitors are utilizing. Ultimately, your goal should be to have... --- - Published: 2019-01-29 - Modified: 2019-01-29 - URL: https://localseotampa.com/the-growing-phenomena-of-zero-click-search-201901/ The phenomenon of zero click search is growing rapidly today. By implementing it in your keyword research and content creation you’ll be able to better optimize your website for Google. This is especially important if you’re trying to rank for terms related to currency conversion, time zones, or “how to” do something – things people simply aren’t clicking through to websites for. However, it’s important to realize that this is only the beginning. Now is the time to take some steps to prepare yourself for what’s yet to come. Understanding Zero Click Search Simply put, a zero click SERP is one whose answer is displayed directly at the top of the SERPs so the user gets the information they want or need without going to the website. These results are commonly found when you conduct a mobile or voice search because they provide short, quick answers to your specific question. They’re most common when you ask about things like: Dates, times, time zones Currency conversion Biographical information Product information Definitions Information you’d commonly find in an encyclopedia (e. g. “what is”) Directions Business locations (e. g. “near me”) About 34. 4% of all desktop searches result in these types of answers today, which means 62. 5% of users never click through to a website – a number that’s constantly growing. Successful SEO for Zero Click Search At the heart of the zero click search lies some new SERP elements that have evolved because Google has adapted to new search behaviors, which include some mobile usage constraints. For instance, most of these searches are answered by a simple featured snippet known as a “knowledge card. ” These answers are pulled directly into the SERPs so users don’t need to click through to a website. This is also true for knowledge panels and Google Instant Answers – other types of database entries that feature facts and information. Google argues this makes the search experience better for users who get the information they need without spending much time or exerting much effort, but it creates a problem for webmasters who need organic traffic to help them run their business. There are some things you can do to get more clicks despite the zero click search, including: Use click metrics to help you make decisions about what keywords to target then create content snippets of 54 – 58 words in length surrounding these keywords Improve the number of page one listings you receive by using a holistic, on-SERP strategy Get listed in the featured snippets by optimizing your content: To do this you’ll need to star by pulling a ranking report for your relevant keywords. Look to see which of these are ranking in positions 1 – 10 and which are already displaying featured snippets. By doing so you’ll be able to see what keywords pose the highest potential for getting you listed in the featured snippet position. Rework your current web pages to provide short, precise answers to relevant questions: When you do... --- - Published: 2019-01-14 - Modified: 2019-01-14 - URL: https://localseotampa.com/the-importance-of-nap-and-user-experience-for-local-seo-201901/ Since 2015 not only have more people started depending on mobile devices, but they’ve also started using multiple ones to complete their purchase journey. As this happens a person’s Local Pack and algorithms will change, especially regarding their proximity to the business’ location. Having NAP consistency is important to both humans and Google here. Starting the Journey A user’s journey begins before the first inquiry or website visit. According to Google there are 5 touchpoints here: Using a search engine Visiting the business Using your website or app Visiting another website or app Using a map This part of the local SEO journey is vital because about 78% of those who start it will end up visiting a brick and mortar business within 24 hours – why NAP consistency and correctness are so vital. The Search Stage When someone performs their first search you want to make a great impression on them by providing value and information they’re searching for. This is why Google frowns on doorway pages (thin pages that only exist to help you rank better in the SERPs) today. Instead, you should create good local value pages, especially if you’re selling intangible products or don’t have a local focus. As you create content here, remember to make sure the main content reflects what you’re selling. Use supporting content to provide value and relevance, especially regarding your location. This is one of the main reasons why NAP consistency is so important today for both search engines and their users too. Regardless of how these inconsistencies and inaccuracies come about (e. g. human error, changing addresses, generating different phone numbers), they’ll result in frustrations and lost leads. Remembering User Experience and Attribution Along the Way Google’s Local Pack is heavily influenced by a person’s location. Here’s another place where it’s vital to have a consistent NAP so you’ll appear more often and get more clicks. Of course, this means you must also make sure that your page loads quickly and contains the information your users are searching for. There are a few specific areas in which you’ll want to pay attention to this, including: Directories: While using different phone numbers for each directory can help you track your marketing efforts and their ROI, they do create a lot of inconsistencies in your NAP. Since this is the information directories use to create additional Google My Business listings for you, there will be lots of different phone numbers and map pin locations created too. All this results in a poor user experience since they now have multiple addresses available but only one of them is the correct address. Spam marketing: You aren’t the only one who doesn’t like getting phone calls from telemarketers. Businesses hate them just as much as you do. Unfortunately, using false phone numbers for marketing and local SEO purposes is no longer something you can do. Of course, false numbers are still a great way to avoid spam calls, it also prevents you from receiving calls... --- - Published: 2019-01-07 - Modified: 2019-01-07 - URL: https://localseotampa.com/top-ranking-factors-in-google-local-seo-201901/ Today you can’t simply hang a shingle or hand out business cards and expect to get a lot of customers. A growing number of people are searching for local businesses online today. In fact, Google says about two-thirds of smartphone users will make a purchase from a company who’s taken the time to customize information based on their users’ location. To improve your Google my Business (GMB) listing (a. k. a. local SEO) there are three areas that you must focus on. Relevance The most important part of Google’s algorithm is relevance. You can make sure your GMB profile is relevant by: Choosing the right category: Dig in as deeply as possible to find the best one possible. Adding your practice area: You’ll have 1,000 words to create your business description available to use and should do so while also including as many keywords and keyword phrases as possible. Completing your business information with accurate information (a. k. a. NAP: name, address, phone number): Make sure this is accurate across the internet. Distance When it comes to local SEO, Google favors those businesses you’re closest to. As such, it shouldn’t surprise you that this is one of the most influential factors for GMB. About the only thing you can do to help yourself here is to create location-based pages on your website that are linked to your online profiles, including your GMB profile. To do this you’ll want to start by choosing a high-volume, location-based keyword phrase (e. g. “type of business” + “city name” = “Asian grocery store Philadelphia Pennsylvania”). With this phrase in mind, create a page on your website that targets it. Make sure that your local SEO page includes: The keyword phrase in your headings, meta description, title, page copy, and all your image’s names Your NAP Your permalink (e. g. WebsiteName. com/CityName/TargetKeywordPhrase) Prominence Here’s where you can really get ahead of your competition when it comes to local SEO. There are many ways you can improve your GMB profile’s prominence in many ways – both inside your profile and as part of your broader SEO strategy too. To do this you should: Add as many images as possible to your GMB profile. Your goal should be to have more photos than your competition has. Get as many reviews as possible on your GMB profile and other top-rated websites (e. g. Facebook, Yelp). Most sites do discourage you from openly soliciting reviews, but if you make it easy for them to leave reviews you can easily encourage them to do so. Making your business as prominent as possible in the offline world will benefit your online business as well. This is because the more people hear about your business, the more they’ll want to check it out before shopping there. You need citations and links – other sites mentioning your business’ name and linking to it. Enhancing your online presence in this fashion will improve your local rankings because you’ll be seen as authoritative. Putting all... --- - Published: 2018-12-31 - Modified: 2018-12-31 - URL: https://localseotampa.com/lengthy-seo-penalties-faced-by-hacked-websites-201812/ When 1,605 WordPress users were surveyed, about 50% of them admitted they were flagged by Google when they were a hacked website because they contained “malicious content. ” Unfortunately, this means that many people don’t realize when they were flagged since Google doesn’t alert you. However, if you move quickly once you’ve been hacked, you’ll probably be able to clean it up before Google even notices it. This means that it is possible for you to avoid having your SEO affected. Before you can do this, there are some things you must know and understand. The Impact Hacking has on a Website When you think about how a hacked website might impact your SEO traffic, you may grow a bit anxious. This is because you’ve probably heard that many people have their traffic drop once this happens – an astounding 9% of the 1,605 people surveyed have seen their hacked website’s traffic drop by over 75%. When this happens it’s because Google flagged the website as “hacked. ” What this means is that you don’t want to be hacked, but if this happens to you, it’s important to fix it faster than Google can notice it. The importance here can’t be emphasized enough because 45% of those who were hacked and noticed never saw their traffic return to normal after they cleaned up their website. Cleaning up a Hacked Website Unfortunately, it isn’t a matter of time before a hacked website improves its SEO ranking again. Instead, Google penalizes them, and they suffer a long-term penalty in the SERPs. Obviously, this means you must return your website to normal within 24 hours of being hacked – something you can only do if you keep a backup available. Unfortunately, this is something that most people don’t do and so they take about 8 days to restore their website. When you backup your website, make sure you store them off site and retain them for as long as possible. Besides backing up your website you should have a group of people (whether friends or experts) who are there to help you. These things will make it easier for you to get back to normal as soon as possible. Understanding the Real Cost of a Hacked Website The cost will vary greatly depending on the type of website you own. This cost is figured in terms of downtime, lost revenue, an adverse impact on your SEO, repair fees, and other such costs. On average, this will cost you around $2,500 though. Even if it costs you slightly more or less here, it’s still quite expensive. This is why you should do your best to never be hacked. If you’re still unfortunate enough to be hacked some of the penalties you may face include: Immediately being removed from Google’s SERPs Being warned about technical issues that you must fix to remain listed Having users warned that your website is a potential threat or danger Since you don’t want your SEO to be impacted in... --- - Published: 2018-12-17 - Modified: 2018-12-17 - URL: https://localseotampa.com/why-accessibility-is-important-for-seo-and-sales-201812/ Traditionally, accessibility hasn't been given much thought in terms of SEO and web development. However, there are some reasons why its importance is something you shouldn't overlook. How WordPress Addresses This Issue Unfortunately, WordPress addresses this issue as though it were an afterthought. This is because they've created a plugin to take care of things for them instead of building accessibility directly into the platform itself. Admittedly, they believe they've taken the wrong approach here, but they still have yet to build it into their platform. There are many reasons why this should be brought to your attention outside of the simple fact that most screen readers don't act in the way that you'd assume they would. Highlighting the Importance of Accessibility Although some platforms clearly are overlooking an important part of our population today, there are several reasons why you shouldn't do this, including: It enhances your SEO by reducing your bounce rate. This will improve your traffic and sales. People with disabilities are consumers too. As your competition "accidentally" overlooks this segment of the population, you have an opportunity to dominate it by not following in their footsteps. What the SEO Community is Saying Many people within this community will agree that this is something that can no longer be ignored. However, there are still some people who are afraid of the additional cost factor websites may incur here. Obviously, there are some websites for whom accessibility is more important than others (e. g. those serving the elderly population), even when SEO isn't taken into consideration. Nevertheless, we can all agree that it probably won't take Google long to start factoring this into their algorithms as well. Why not be ready for it before it happens? You may wish to argue that this won't happen, but all you must do is look at the growing number of voice searches that are now being conducted to see that this is a reality. Here's to Your Online Success Whether it's because you want to reduce your bounce rate or increase your conversion rate even further, this is the way to do it. Of course, you should also consider the other existing benefits as well - many of which were already listed, but you can't overlook the fact that using features like alt tags will also help your website rank better. So, while it's understandable that everything you do as a marketer has a pragmatic reason, you should understand that such reasons do exist here as well. As such, it’s time to put a plan to work so you can take care of this for your website. Since you probably feel as though you already don’t have enough time in your day for what you already need to do, adding one more thing to your “to do” list probably isn’t something you want to think about. This is why you should reach out to Local SEO Company and have them take care of this for you instead. With all their experience,... --- - Published: 2018-12-10 - Modified: 2018-12-10 - URL: https://localseotampa.com/why-local-seo-is-your-missing-link-201812/ When people hear about SEO they typically think about search engines like Google. They also think about how this search engine has a broad appeal for global audiences. However, what most people overlook is what's known as local SEO – what ensures that your website is found by people who live near your business. There are several ways in which this entire process works together for the good of your business. Higher SERPs Rankings for Businesses in Your Area Using local SEO you can rank higher in your area's SERPs. You could also go for what's known as the “Google 3 pack” in which only the area's top three businesses are displayed. Unfortunately, Google doesn't have a precise formula they use to determine what the most valuable website is. However, you can increase your likelihood of landing here by using keywords and having a consistent NAP (name, address, phone number). Catering to Your Customers' Needs Your business' ultimate desire is to keep your customers so happy they want to return to you for additional products or services. With brick and mortar stores, this typically starts when your customer first enters your door. Once inside your store you'll want to make them feel as comfortable as possible. Online, this entire process starts with the first search and impression but typically people will already know what they want or need before engagin in this process. What they will want to know though is the company's location before making sure they offer what they want or need. This is where local SEO plays an important role, encouraging people to form a good impression and feel excited about your business. Enjoying Free Advertising There's probably never going to be a time when there isn't someone who's actively engaged in looking for the type of product or service you offer. The easiest way to reach these people is by ranking high in the SERPs. Of course, this isn't easy since you must select the right keywords to get you this higher listing. Although this sounds like a lot of work, think about all the free advertising you could be enjoying right now. Remember, you never pay anything when someone searches for you in Google. This is why you should try to think like a customer and determine what they search for as you work on your listing. While you probably won't land in Google's 3 pack, you can still do such a good job with your website's local SEO that you end up in the top of the SERPs. Undoubtedly, this is going to require a lot of time, effort, and hard work on your behalf, but ultimately this is going to really pay off quite well for your business. Making More Money for Your Business Research shows that more than half of online searches about a specific product or service result in purchases and payments. Just think about how many sales you could make when you put local SEO to work on your behalf.... --- - Published: 2018-12-03 - Modified: 2018-12-03 - URL: https://localseotampa.com/how-to-maximize-your-profits-this-holiday-season-201812/ When we think of the holidays most of us think about spending time with our friends and family. However, as a business owner this is a time that’s full of lots of potential for you, especially now that consumer confidence is at an all-time high and unemployment is low. This is a combination that could create a great holiday retail season for your business... if you are prepared for it ahead of time. The right strategies can help your business reap a significant financial gain by the end of this year. However, you need to know what strategies to use to maximize these profits. With this in mind, here are a few things you’ll want to know (and do) so you can make the most of this holiday season. Put Google Ads, SEO and Content Marketing to Work A combination of targeted advertising, strong SEO, and good content marketing is honestly the best way for a business to combat the holiday season. The first step here is to learn what people are searching for. You’ll want to create good content and copy for these things. Make sure to combine it with a great sales offer. This will help you draw even more customers to your website throughout this holiday season. Optimize Your Inventory Unfortunately, many retailers will find themselves leaving money on the table this holiday because they didn’t accurately forecast consumer demand so they couldn’t buy enough stock. This isn’t something that most online retailers will find themselves dealing with because they have lots of information available to them about their existing customers and who’s been visiting their website. Of course, it’s important for them to make the most of this information when creating a purchasing strategy. Concern Yourself with Quality, not Quantity Today’s online retail market is highly competitive, especially throughout the holiday season. This explains why it isn’t the amount of money you put towards an advertising campaign that matters but the quality of your targeting. As such, you must have a good understanding of your products or services and the people who buy them. You’ll want to remember these things when you optimize your SEO so you can stretch your money as far as possible. Start Right Away Don’t wait until holiday time to start planning your marketing and especially your SEO campaigns and advertisements. You need to know what products or services in your niche are trending so you’re prepared. Stock up on products ahead of time so you can avoid paying more for your inventory. Don’t be afraid you won’t be able to sell these things. Instead, offer discounts and sales then at the end of the holiday season offer a blowout sale so you can get rid of your remaining inventory. Don’t Forget Your Previous Customers Once the holidays hit it’s too late for you to worry about SEO. Instead of worrying about what you should have done differently here, spend the next few weeks focusing on the customers you already have. These... --- - Published: 2018-11-26 - Modified: 2018-11-26 - URL: https://localseotampa.com/seo-trends-to-pay-attention-to-in-2019-201811/ One of the fastest changing areas online today is content marketing. Nevertheless, you must stay up-to-date with these trends so you remain competitive. With this in mind, here are some trends that experts are anticipating for 2019. Long-Form Content This content continues growing in SEO importance because search engines rank longer, more trustworthy posts higher in their SERPs. As such, you’ll want to write pieces that are over 2,000 words, especially if you want it to get social shares too. Of course, you don’t want to waste your readers’ time with low-quality content. Doing so makes you look like you don’t know what you’re doing. Webinars, Webcasts and Live Videos In 2017 about 64% of people followed through on their purchase after watching a Facebook video. This number continues growing to the point that experts believe it’ll account for 82% of traffic by 2021. If you want your revenue to grow 47% faster than those who aren’t using video, you need to make sure that your content is engaging, unique, mobile friendly, and that you follow a posting schedule for it. Voice Search About 42% of Americans thought smart speakers were essential in 2017. Today this number continues to rise. Now that they’re a part of our daily lives it shouldn’t surprise you that they’re dramatically changing consumer behavior. Many people believe we’ll start seeing new advertising platforms that will help us take advantage of this in 2019. This is why you should start tailoring your SEO to respond to voice searches. Chatbots Businesses are embracing chatbots for personalizing and increasing customer engagement. This is also beneficial in helping them reduce operating costs. As chatbots grow more adaptable and likeable, we’ll witness them providing 24/7 customer service, which will help with customer retention. Social Media Any business that isn’t currently engaged in social media marketing needs to get started right away. Make sure you start with Facebook since it dominates the social media realm and experts agree this is a desirable way in which to engage with customers. From there you should consider using Twitter, LinkedIn (growing about 145% in users this year), and Instagram (a social media marketing platform that’s showing consistent growth today). Regardless of who you’re trying to reach, you can almost guarantee that they use some social marketing platform, which is why your business should be present there too. Authenticity What clients want most is to understand and trust your business. These two elements play an essential role in whether they’ll decide to do business with your brand. According to a study conducted by Cohn and Wolfe in 2017 about 91% of clients are willing to reward brands whom they feel they can understand and trust – brands whom they feel are being authentic with them. This is something you must remember with every interaction you have with your customers, regardless of whether it’s online or in person. You want to make sure your brand is uniquely yours and clearly showcases what you have to offer... --- - Published: 2018-11-12 - Modified: 2018-11-12 - URL: https://localseotampa.com/how-fake-reviews-hurt-businesses-201811/ It takes a lot of time and patience to build up a great online reputation for you and your business. In the beginning it’s especially difficult to prove to others that you own a worthwhile business. This is because many consumers judge a business by the quality of its online reviews. Studies have even been conducted showing that independent reviews are effective when it comes to building up your trust with your client base. There are even studies showing that people trust independent reviews almost as much as they trust a personal recommendation from a friend. While it’s easy to understand the benefits of having clients leave reviews for your business, getting them to do so is an incredibly challenging process. In fact, you’ll probably find that most consumers are more likely to leave you a review when they’re unhappy with your business instead of when they’re happy with it. This has led many businesses to choose to outsource fake reviews to improve their online ratings. Initially, this may seem like a good idea, but eventually this will have a negative impact on your business in several different ways. They Destroy Trust Typically, fake reviews are outsourced overseas to people who don’t speak good English and who also don’t put much thought into the work they’re doing. These are things consumers can easily spot today. When they do, they lose trust in any business that engages in such practices, especially if your page is full of these types of reviews. They Decrease Your Local Search Traffic Google bases its entire business on data. As such, they’ve become very proficient when it comes to tracking and predicting trends – including fake reviews, which simply seem unnatural to them. When they do so they’ll penalize your SEO because they believe you’re trying to game the system. This means you’re much less likely to rank for relevant local search terms so your website will receive less traffic, which will result in a steep drop in your earnings. They can get you Fined In the past, regulators would turn a blind eye to fake reviews, but more recently they’ve stopped doing so. This is because reviews are now taking a prominent part in the digital marketing landscape. Consumers are looking for reviews they can trust to help them make decisions about what products and services they should buy. This has led regulators to take steps to put an end to any online marketing deception they find. In fact, some New York regulators fined companies $350,000 for posting deceptive reviews on popular websites like Google, Yelp, and Facebook. While this is an isolated incident now, you’ll surely see more of it in the future as these reviews do effect SEO. They Often Look Too Good to be True Even if you manage to avoid all these repercussions, your reviews will still look too good to be true. After all, almost every online business has at least a few negative comments circulating the internet about them.... --- - Published: 2018-11-05 - Modified: 2018-11-05 - URL: https://localseotampa.com/why-its-worth-paying-the-price-of-high-quality-seo-201811/ There's no question: SEO is expensive. Most agencies will charge you anywhere from $5,000 upwards for good SEO quality work. Of course, there are also fly by night companies that only charge a few hundred dollars. This huge discrepancy comes down to the quality and effectiveness of the services being rendered. When you stop to think about this in light of the fact that SEO is content driven, you can see why paying more is better for your website. Understanding the Different Types of SEO Providers You'll find that there are three different types of SEO quality providers. These include: Experienced agencies are genuinely interested in the brands they work with. They want to build a long-term business relationship that delivers a ROI for them. This is why they provide a lot of analytical data, conversion tracking, and measurable results. Some companies don't know any better as they simply outsource everything they do. This puts them at the mercy of their providers who don't always provide high SEO quality. There are SEO providers who just want the money so they'll tell you what you want to hear. This is why it's so important to understand the current SEO landscape instead of focusing solely on price. Why Amateur SEO Costs More Than Professional SEO There are several reasons why this statement is true, including: Link audits are expensive but you'll need to conduct a thorough one if you don't employ a good SEO team from the beginning. Audits conducted by free software aren't very thorough, which is why you need someone who knows what they're looking for. Nevertheless, this will still be a very tedious, labor-intensive process – hence it's extremely high cost. Completely cleaning up all your links and removing the toxic ones is important. Fortunately, this is still something Google will let you do with a simple disavow file, especially if you believe the links are either toxic or beyond your control. However, if you want to regain rankings you must do more than this: You must manually request that your links be removed and this can take a lot of time, which is why it can cost you $5,000 - $20,000 for a complete link clean up. When your website is penalized by the search engines, it could quite possibly lose all the traffic you've worked so hard for. This could happen overnight. This happens to big and small companies alike. In fact, Overstock was penalized by Google in February 2011 when they removed the site from the first page of their search results because Overstock offered schools discounts for placing anchor-specific links on their websites. It took them about two months and cost them about 5% of their revenue (a substantial amount of money) to get back to the position they once held. When your website is de-indexed (where it no longer shows up in Google at all) it can ruin your brand because you'll be receiving absolutely no search engine traffic from this source. This can... --- - Published: 2018-10-29 - Modified: 2018-10-29 - URL: https://localseotampa.com/how-to-start-working-on-seo-for-your-business-201810/ When you start a business, you probably think of what you want to sell, what you want to call your business, make sure you have some money, and even build a website. But where are your customers? You won't have a business without them and they're not simply going to find you. Instead, you must build your website with the singular purpose of drawing customers into your business, not just so you have something to print on your business cards, flyers, and brochures. While this is useful, you're missing out on how powerful of a marketing vehicle your website truly is. To experience the power you have here, you must optimize your website so it's search engine friendly. Whether you learn SEO yourself or hire someone to do it for you, the ROI is well worth the investment. Your website can continually provide you with sales leads when this is done correctly, so make sure you heed the following steps in your optimization process. Conducting Keyword Research The first step in the SEO process is to find relevant keywords – ones that your potential customers are typing into the search engines when they want to find your products or services. Once you've found these keywords you'll also want to know how much competition there is for these keywords and how often they're searched for so you know about how much traffic you can attract to your website by using them. You'll want to concentrate on keywords that are only slightly to moderately competed over but have a high search volume. Using Keywords Properly Once you have chosen your keywords, you'll want to use them in your title tag, description tag, website title and website content. This will help give your SEO a boost. Submitting to Online Directories You'll want to submit your website to online business directories (e. g. Google My Business, Apple Maps Connect) so customers in your local area can find you when conducting searches via navigation apps. Creating Backlinks A backlink is any link from another website that points to your website. You don't want to get backlinks from just any site though – spammy sites will hurt you. It's also important to use a variety of techniques to gain these backlinks, including directory listings, guest blogging, and forum posts. Remembering Social Media Marketing By joining social media platforms and finding relevant channels for your business you'll reap many great benefits. One of the best is that you'll create additional strong backlinks to your site, through which you'll be able to directly communicate with your customers. Another great benefit comes from the exponential amount of word-of-mouth marketing you'll receive here over any other way this marketing could happen. Writing Fresh Content Creating new content and keeping your website fresh is important. You can't afford to get complacent here. Instead, you must continually strive to create really valuable content so Google will want to show it off for you in their search results. This can't always be in... --- - Published: 2018-10-22 - Modified: 2018-10-22 - URL: https://localseotampa.com/signs-your-company-needs-local-seo-services-201810/ Any business that has a physical location should understand how important it is to attain and maintain prominent visibility in local search engines. These searchers are typically ready to start spending money and if they don’t find you, they’ll spend that money at your competitor’s location instead. With this in mind, you should consider whether you’re ready to pay for professional local SEO services. There are several indicators that you’re ready here. All Your Locations are Listed on the Same Page Never place all your location details on the same webpage because this can cripple your local visibility. Instead, each of your locations needs to be on its own webpage so you can target the correct keywords for it in your HTML title and meta description. These pages should contain your address, phone number, and the services that are offered at the location. Place each of these pages in a logical hierarchy so search engines understand it. Make sure you then deep link to each of the locations from other pages on your website instead of having them got to your homepage to search for information. You Don’t Know How Much Traffic You’re Receiving Through Local Search Tracking your local landing pages’ maps and organic traffic performance will help you see how each of your locations is doing. Google provides a campaign URL builder that makes it easy to implement map tracking. You should also implement canonical tags on your location pages to tell the search engines what URL they should keep in their index so they drop all the others. Make sure you also have a bank of unique phone numbers so you can track what location your customers are calling since about 61% of them will want to talk to you at some point in the sales process. You Don’t Realize Your Business Citations Need Work Don’t forget to manage your citations (any mention of your business’ information on local-oriented websites or directories). Your citation data needs to be complete and not duplicated. This is a big job that’s challenging for just a few people unless a citation management platform is utilized. You Don’t Know the State of Your Online Reviews Every review impacts your company’s reputation since 90% of people read them before choosing to visit a business. This is why it’s so important to know what’s being said about your business. When you find good reviews, respond telling them you appreciate it. This shows you care. For every bad review you must do your best to fix things right away. You Don’t Know how to Build Links to Your Website Google also places a lot of value on links that point to your website from other sites. These validate and strengthen your business’ authority and relevance. This is why you should look through your competitor’s backlink profile and find competitive local opportunities of your own. You Know There’s Lots of Work but Don’t Have Lots of Time While many of these things are probably already on... --- - Published: 2018-10-15 - Modified: 2018-10-15 - URL: https://localseotampa.com/understanding-how-the-pagespeed-insight-tool-impacts-your-seo-201810/ When your pagespeed insight score isn’t quite perfect, you may find yourself wondering what’s wrong. While this is a useful tool for pinpointing key technical issues with your website that negatively impact its speed and performance, but there’s still the question as to whether it’s a good representation of your website’s speed and performance. Understanding the PageSpeed Insight Tool Google offers you this tool to use in analyzing your website’s performance. It works by fetching your URL twice - once with a mobile user-agent and once with a desktop user-agent. You’ll then receive a score in two categories: Speed, based on things like enabling compression, improving server response time, leveraging browser caching, minifying resources, optimizing images, and removing render-blocking Usability, based on things like configuring the viewport, adjusting the size of your content to fit the viewport and using legible font sizes. Why use PageSpeed Insight This is a great way to gauge your website’s performance, especially its speed and how the user experience is. The biggest reason this matter is user retention – people won’t stick around or use poorly designed, slow loading websites. This also matters because of search engine optimization (SEO). Well-optimized websites acquire more organic traffic, which is one of the most valuable forms of traffic you can receive. While all of this is great, it doesn’t indicate how fast your site is, how well it performs, or how easy it is to use. This is because you merely receive a list of technical issues that may affect your website’s speed and user experience, but it doesn’t tell you for sure if those technical issues are affecting your site. It also doesn’t tell you how much time it takes to load the pages you analyze. This means you can spend lots of time fine tuning and tweaking your website but this won’t necessarily increase your conversions. Understanding the Importance of a Good Performance Score Clearly, you can see that a good performance score isn’t very important for your SEO. Many things affect your website’s speed, user experience and overall ability to make conversions, including: Page speed Mobile optimization Your content’s quality, length, and relevancy Number and quality of backlinks Anchor text Email opt-in forms and where they’re placed Use of relevant opt-in incentives These things are all more important than your PageSpeed Insight score, which is why seeking the “perfect” score is a waste of time and resources. Of course, this doesn’t mean you should abandon this tool altogether. It just means you shouldn’t chase a score that may not help you achieve your business goals. Even Google will admit that the PageSpeed Insight tool doesn’t account for all the factors that affect a page’s speed and so it isn’t completely representative of the real-world user experience. As such, you should simply use it as a diagnostic tool. Doing so will help you determine what may be causing slow loading times, high bounce rates and low conversions, but even then, you should still be cautious. This... --- - Published: 2018-10-08 - Modified: 2024-09-13 - URL: https://localseotampa.com/how-to-start-increasing-your-search-engine-traffic-today-201810/ Almost every business has a website today. However, not every business is getting the high-quality traffic they want. After all, you probably have your eyes set on the prize – getting on Google’s first page. This shouldn’t be your only goal though. There are other things SEO is about so you’re found by users. Getting Listed People are searching from many places aside from browser-based search engines – including YouTube, Yelp, and map apps. You must be on all of them. Fortunately, it’s free to sign up for them. It’s also important to get listed on Google My Business so you’re found on maps and Google can understand your relevance to local customers. As a local business owner, this is something you should use to your benefit. Signing up for Google My Business and all the other free business listing sites you can find helps with targeting those who matter, ensuring you get in front of the right customers and help improve your positioning in the SERPs so you’ll get more organic traffic. Writing Evergreen Content While you probably already understand the importance of creating honest content that’s relevant and helpful to your customers, you may not realize the importance of keeping this content up-to-date. One way of doing this is by removing specific dates from your articles when possible. For instance, simply changing wording from “May 2018” to “this year” makes your post timeless. Then every 6 - 12 months you should update your posts. This is important because while Google typically notices your new posts and URLs within a few weeks, studies show that the web pages that receive the most organic traffic are those that are three years old. Updating your posts and using the term “this year” make your content evergreen. Using YouTube to Your Advantage It’s great if you’re already posting YouTube videos, but if you aren’t, it’s time to start doing so. As you create these videos, focus on addressing the most relevant issues and solving your users’ problems in an interesting way. This is important for SEO because many people are now including the word “video” in their searches. Using the Right Tools to Target Keywords There are many great SEO tools available today (e. g. Moz, SEMRush, Ahrefs), but most of them are quite costly. Fortunately, there are some free tools you can use – some you may even be using already. For instance, your Google Ads account has a Keyword Planner you can use to calculate keywords’ search volume. Doing so will help you prioritize your content and get inspiration for new content too. This is because you’ll know what people are searching for in relation to your business. Remember, SEO is more than just keywords. You should also use Google’s other tools that come with Google Ads when you’re planning on what type of evergreen content you want to create. Doing so will help prevent you from drowning in a sea of outdated blog posts. You should also use other... --- - Published: 2018-10-01 - Modified: 2018-10-01 - URL: https://localseotampa.com/why-seo-0-shouldnt-be-your-goal-201810/ Many people want to reach position zero in the search engines today. This is the position occupied by the snippet of information that appears above the first result in some searches. Honestly, this isn’t something that you should be aiming for. Why you Shouldn’t Worry About Position Zero There are several reasons why you shouldn’t worry about ranking zero, including: Position zero can be impossible to obtain because Google can’t display some content as snippets. If you really want this position you’ll need to create step-by-step instructions, definitions that don’t appear in dictionaries, questions you can answer in a few sentences, price breakdowns, and best-of lists. Above all, make sure your content is both worthwhile and easy for Google to turn into a snippet without lowering your content’s quality of the content. Position zero is unpredictable even when you spend a lot of time, effort, and resources attempting to attain it because you simply don’t know what Google will choose – even to the point that the result may change throughout the day. Ranking zero can cost you clicks because you’ve already given the user all the basic information they need. Of course, this means they’ll miss out on interesting and useful content that delves deeper into the topic. Had these users read your content, you may have been able to pique their interest and gain leads. Google search constantly changes from day to day as they update their algorithm, including ranking zero. You never know if they may even go so far as to start using a completely different way to present their audience with this information – something that would have an even longer reaching impact on your strategy. This is why your best strategy is to create a lot of evergreen content that you can build up to show Google that you have a long history online of providing high-quality, valuable information. Of course, you need this evergreen content to continue receiving views and engagement so it can serve its purpose in your SEO strategy. This is something that should happen when the content continues to rank. Herein lies another reason why you shouldn’t simply set your goal as ranking zero because you don’t want there to come a day when your website simply floats off into oblivion. When you Should Seek Position Zero This shouldn’t dissuade you from attempting to reach this position, but it should persuade you to be smart about doing so. One of the times when this position could be very beneficial is when it provides greater visibility. It may lead to fewer clicks though since many users will click on a different result because they know that the featured content isn’t what they’re looking for. Ultimately this not only lowers your bounce rate, but it also means you’ll get fewer low-quality leads. If you choose to go for ranking zero there are some best practices you should follow, including: Only do this with content Google can create snippets with. Optimize your content... --- - Published: 2018-09-24 - Modified: 2018-09-24 - URL: https://localseotampa.com/does-seo-have-limits-201809/ In late 2006 many people thought of SEO as a “dark art” but it definitely wasn’t “rocket science. ” This is because they didn’t believe the common person could easily comprehend it. However, since then many people’s opinions have changed radically, and everyone seems to believe that this is an art form everyone in digital marketing should know something about. This is because it’s so generalized today that you don’t need a team dedicated to it. Instead, everyone needs to do their part. Why People’s View of Search Engine Marketing is Changing There are a few reasons why this radical change is occurring, including: It’s matured over the years: Born in the 1990’s it’s matured from a cottage industry to a powerful entity over the years. Once something handled by solo practitioners, it’s now so commonplace that it’s typically woven into most traditional marketing strategies. It doesn’t move fast enough: This isn’t the only way to drive traffic today. There are many others that deserve your attention – including paid search, social media, email, and affiliate marketing. These get faster results than working on search engine traffic – something that could take you several months. Putting SEO to Work for you Today Now that you understand that you don’t need to feel so stressed out by the search engines, but that you still need to use them, here’s what you should do. Start by making sure all your employees have a good understanding of the basics. Of course, this will look different for each team (e. g. your development team must understand technicalities, your content team must learn how to incorporate it in their writing, and other teams must know when to reach out for help). This creates knowledgeable employees, but not experts. Nevertheless, having them do 80% of the keyword research, meta tags, content, and internal linking work means you’ll have experts who can truly dedicate their time to working on the more difficult 20% - the “hard part. ” Google is also another issue because it’s constantly changing algorithms. While some are so minor they go unnoticed, others have a hefty impact. There are also some that directly impact certain industries and types searches more than others. Even if you have an in-house team that addresses relevancy and quality issues, recovering from a major Google update can be a big challenge – one that’s only seen once Google makes its updates. If you don’t have a dedicated SEO team, you may wait even longer for corrections to be implemented. Fortunately, if you already have a team in place these updates won’t affect your site because you’re already conducting regular maintenance and updates. Once you understand the basics you may see where having experience and connections in this field may help you. Considering how important SEO is for driving traffic and how challenging it is to stay up-to-date with all its changes, you should get some help from the Local SEO Tampa Company. Having an experienced, dedicated team working... --- - Published: 2018-09-17 - Modified: 2018-09-17 - URL: https://localseotampa.com/how-to-create-great-ppc-keywords-and-seo-201809/ While some people will try to convince you that SEO is dead and keyword research is no longer important, we’d like to respectfully disagree. It’s not dead, the approach has simply changed to one that’s topic-driven. Nevertheless, we must still understand how people shop for our products or services. This requires a methodical approach so you strike a good balance between keywords and their long-tail variants. Doing so brings more organic traffic and paying customers. With this in mind, here are the steps you should follow to conduct proper keyword research. Use Multiple Sources for Keyword Discovery You’ll want to use a variety of tools to help you conduct keyword research, including: Google Ad’s Keyword Planner so you’ll have ideas for semantically related keywords and their relative competition in the market SEMrush so you can conduct competitive analysis Answer the Public helps you expand your keyword discovery to include more search terms your audience is using, including prepositions by industry and location Leverage Competitor Research for Fresh Content Your competitors will serve as your best source for discovering new keywords. To analyze what your competition is doing you’ll want to use some of the following competitive analysis tools that will help you uncover new keyword ideas and see how your competition’s website is best meeting user intent: Ahrefs' Content Gap SEMrush’s gap analysis SpyFu – This tool is especially helpful for spying on your competitors’ AdWords performance. It shows you what keywords they’re bidding on, what ones you’re using that they’re also using, and what their landing page copy is. You can also leverage the top Google search results for a specific query or the top trending topics on BuzzSumo. When you run any of these pages through any of these tools you’ll learn what keywords your competition is ranking for. Make sure you leverage any keywords you share with your competition to outbid them so you can steal their traffic. Categorize Keywords by Topic and Match Type Once you’ve conducted your keyword research, you’re ready to start working on SEO. For this you’ll want to make sure that your keywords are organized by category, match type, brand and user intent. The easiest way to do this is to: Build columns for each topic Find any matching keywords for PPC bids and to evaluate your SEO search volume Eliminate any irrelevant or branded keywords Evaluate your keywords based on search volume and competition Now you’ll see what keywords you can easily rank for and what keywords you should work on ranking for. Create Goals Centered Around Keywords for Combined Campaigns Now that you have your keywords you’re ready to create goals and KPI’s so you can track your SEO performance. When working with AdWords you should track CPC, quality score and conversion rates so you know how to improve your campaign’s performance. For organic search you’ll want to track clicks, traffic and session time so you can see where you can improve your page-level performance, increase lead counts, and nurture... --- - Published: 2018-09-10 - Modified: 2018-09-10 - URL: https://localseotampa.com/how-your-seo-is-being-impacted-by-negative-reviews-201809/ There comes a time when every business launches a new product or service that they’ve spent months working hard on only to have it met with a dreaded negative review. This will make your head spin and you panic as you wonder how it’ll all impact your SEO and if your business will tank because of it. Fortunately, a few bad reviews aren’t the end of the world. In fact, this can help your SEO. How Negative Reviews Help Your SEO There are several reasons why this statement is a fact, including the fact that they: Increase your overall number of reviews: This is important when people search for a business “near me. ” Google’s local reviews show how many reviews the business has overall as a type of social proof for your business. It’s important to have diverse opinions (even negative reviews) here so your business appears legitimate. Increase your credibility: When you don’t have anything but positive reviews, your consumers will grow suspicious. Some studies have found that consumers believe negative reviews more than they believe the positive ones. This is why you should have a good mix of good, moderate, and bad reviews to show you’re trustworthy. Give you an opportunity to build relationships with your customers: You get feedback that you can act on here. When a consumer brings an issue to you, it’s important to see it as an opportunity for improvement. Responding appropriately shows your customer you value them and their feedback – something that will make them feel more comfortable doing business with you again in the future. Help with local SEO: Google is quite blatant in this fact. They see this as your opportunity to demonstrate your willingness and ability to manage your online reputation by responding appropriately to negative reviews – something they put a lot of weight on. Offer a more accurate picture of your business: Customers are disappointed when a business doesn’t meet their expectations. This is the main reason why they complain and why people search for these complaints. They want to see and understand what your company does and doesn’t offer. This also helps ensure your customers know what they’re getting before they buy so you won’t receive a high return volume. With a mix of reviews, they’ll be able to form a more balanced opinion of your offerings. You’ll also appear more trustworthy – like a place where they want to spend time and this is also important for SEO. Can drive your SEO and content marketing: Take time to really understand every bad review you receive. Doing so will help you find answers to what your consumers want that you’re not already delivering; what promises you’re breaking; and what searches led customers to your site in the first place. With this information in mind you can start creating blog and social media posts addressing each issue. This won’t only let your audience see that you understand them, but it’ll also decrease the number of complaints... --- - Published: 2018-09-04 - Modified: 2018-09-04 - URL: https://localseotampa.com/understanding-the-meaning-and-importance-of-long-tail-marketing-201809/ Long tail keywords and their research date back at least 13 years. While there’s been many changes in this industry during this time, this approach remains relevant and important today. In fact, with so many voice-activated products (e. g. Amazon Echo, Google Home) entering our homes today, it’s becoming a necessity once again. Understanding the Power of the Spoken Word In the not so distant past we’d turn to our friends and neighbors for information on products and services. This power of the spoken word continues today. It’s proven a highly effective marketing method – both online and off. Today, we have products that enable voice-activated search in our homes. These will change how we consume and market information. Some SEO marketers predict we’ll use these to conduct at least 30% of our internet searches by 2020. This is something we must pay attention to when trying to sell our products and services because it means the return of the long tail keyword. Defining Long-Tail Marketing A long tail keyword is a 3 – 5-word phrase that’s specific to the product or service you’re selling. Typically, when these are entered your customer has already done their “homework” and is in the market to make a purchase. There are some things you’ll want to remember when you try to craft this type of a campaign: You must carefully consider how the spoken word is different from what you’d type. For instance, you may type “sushi Pittsburgh,” but you’d say “What’s the best sushi restaurant in Pittsburgh? ” It’s only natural that we treat these voice-activated products more like people and talk to them in a conversational tone – even saying please and thank you sometimes. You need to consider your customer’s journey. Consider where they’d start if their ultimate goal is to purchase your product or service. If they decide they want sushi, they may also decide they only want sustainable ingredients or unagi preparations. This is all information you must include in your website’s SEO will help you pop up in searches as a relevant option. Make sure your content is framed as an answer for your users’ questions. This is different from telling someone information you want to share with them. For instance, if someone asks, “Why’s my cable bill so high? ” They’re likely to click on a blog titled, “Why Your Cable Bill is so High and What You can do About It. ” To see what people are asking about your niche, use Google’s auto-search feature. When you see what auto-populates, start writing blog posts, FAQs, and messages about these things. By doing this frequently you’ll be able to add a lot of fresh content to your site that will get you noticed. Optimize your content with descriptions and complementary offerings. For instance, if you’re selling TVs, you’ll want to offer information about TV accessories (e. g. HDMI cables). You can also link to reviews of these additional products even if you don’t sell them yourself.... --- - Published: 2018-08-27 - Modified: 2018-08-27 - URL: https://localseotampa.com/seo-trends-suggest-big-changes-coming-to-seo-201808/ Search Engine optimization (SEO) is something many people find themselves scrambling to understand – especially in regard to its impact on their business. It’s no longer something you can place on your wish list. It’s something every business needs to understand and keep up with today. With each passing year, SEO grows more important. It will continue growing, evolving, and innovating in the future too. Certain factors are at work here. While they change yearly, it’s still important to understand what they are and how they’ll impact your business. Google Pushes Quality Over Quantity Google continually updates their algorithm for quality purposes. Since they happen so frequently anymore (every few weeks), they’re no longer naming them. What this means to you though is that you can no longer focus on just one part of your website – you must focus on its entirety instead of trying to figure out how algorithms work and making your tweaks based on this information alone. There’s Emphasis Being Placed on Creating Online Experiences Companies must adopt new technologies to help them create a more immersive and informative online experience for their website visitors. Since people’s attention spans are diminishing, videos must become shorter and digestible blurbs of information delivered to them instead of huge chunks. The fact that millennials are taking over and they’re cost-conscious also means these short experiences must also be meaningful for them. The challenge here isn’t only in conversions, but also in fulfilling your purpose with the traffic you’re already receiving. At the same time you still need to remember Google’s role when it comes to your SEO especially. Google Alone is Responsible for Your Site’s Indexation Google is busy at work sculpting our websites. This is something we should expect them to do in the foreseeable future. This isn’t their attempt to make our lives more difficult, but to provide their users with the best experience possible. It’s something they’re deeply passionate about because they want their users to continue using their search engine so they can continue advertising to them – in this way they’re really not that different from you and I in that they care about SEO and what it can do to benefit them. Longer Form Content Has Matured As user behavior trends toward the desire for more information and education before a conversion is made, this changes the perception of what longer-form content can be. In the past, long-form content was seen and used in the early stages to entice new users to visit your website by answering a question or addressing a broad topic that your product or service can solve for them. This wasn’t meant to result in a hard sell, but to position your business as a leader in your niche. Now long-form content has become more of a transactional vehicle to provide information and education before people buy anything. Ultimately you can think of it as a car driving the user from their need to their purchase. What This Means... --- - Published: 2018-08-20 - Modified: 2018-08-20 - URL: https://localseotampa.com/how-your-social-media-impacts-your-seo-201808/ Many businesses treat social media and search engine optimization (SEO) as just two more things they need to accomplish in the long checklist they’ve created as part of their digital marketing plan. However, there’s a deeper relationship here you need to be aware of – even though Google would have you thinking otherwise. There are many ways social media can impact your SEO, including: Driving more traffic to your website Helping you get your content noticed by a larger audience Finding content creators who will link to your content thus providing a powerful backlinking opportunity Ignoring social media means you’ll miss out on these opportunities. Since you don’t want this to happen, you need to learn how to make social media work for you. Creating Social Media Profiles to Help Your SERPs One of the most obvious benefits of having an active social media presence for your business is that their profiles will show up in the SERPs. This is an easy way to dominate the top few results in the SERPs when someone runs a branded search for your business. However, you need to do more than just create a social media profile and forget about it. You need to optimize these profiles for branded searches of your business. Make sure they include your name and any content that’s relevant to your business. Use Social Media to Target an Engaged Audience Simply having dedicated social media profiles won’t impact your website’s SEO. You must engage with your audience and provide original content that piques their interest. People will only click on links if they have a good reason to do so. Once you accomplish this, these visitors are likely to stick around for a while. Other benefits you’ll reap here include: You’ll decrease the number of people who view only one page on your site before leaving (a. k. a. your bounce rate) —an important ranking factor for Google You’ll be able to easily double or triple your average daily website traffic because now you have another way to attract visitors to your site How Social Media Marketing Results in High-Quality Backlinks Getting high-quality backlinks to your website is really important when it comes to improving your Google rankings. A great social media marketing strategy can get you some great backlinks here without you even requesting them. Simply by posting engaging content on social media that links back to your website you’re likely to find a content creator, blogger, or journalist who wants to mention it. In doing so, you’ll increase your backlinks and improve your Google rankings improve. Using Google Plus to Improve Your Rankings Google Plus holds special significance for SEO because users who are logged in to their G+ accounts receive personalized search results. These are based on the +1 activity of people in your network (a. k. a. circles), which is why it’s important to create content that gets heavily interacted with. It’s also possible that posting new website content on G+ gets your page... --- - Published: 2018-08-13 - Modified: 2018-08-13 - URL: https://localseotampa.com/the-important-role-of-customer-reviews-when-it-comes-to-local-seo-201808/ Customer reviews are defined as a sentimental message written by a customer on your website supporting or exposing your products or services. These can be left on Yelp, Google, or Facebook mainly but there are many other options (e. g. Superpages, Bing, TripAdvisor, Healthgrades) where you can leave them too. You may be a little worried about this action since you’re not in control, but you should know that you can still take some major steps to influence and contribute to building a positive reputation for your brand here while also benefiting your local SEO. Set the Review Stage As a business owner, you set company policies and train your staff to lead your customers through an enjoyable buying experience with you. You have more power here than you believe so it’s possible to get a lot of great feedback. You Make the Company Complaint-Friendly By catching complaints before they transform into negative customer reviews you save everyone a lot of trouble. You can take these steps to train your staff to be able to do this: Hang signs in your store that warmly invite your patrons to immediately inform you about anything they’re unhappy or unsatisfied with. Post a mobile-friendly complaint form on your website. Pay attention to what’s said about you on social media, always doing your best to fix anything that’s brought to your attention as soon as possible. Make sure your staff is trained to ask customers for their feedback at the time of service. Claim Your Major Review Profiles Many platforms will let you respond to reviews as the business’ owner. Besides trying to correct negative customer reviews, make sure you say “thank you” for the positive ones. Get started with this by claiming your business profiles on the websites and platforms your consumers use most (something you can find by doing a simple Google search for your business name “+ reviews”). Encourage Customer Reviews Make sure you follow the website’s policy in doing so though (e. g. Yelp doesn’t want you to request reviews, but Google does). Failure to comply with their guidelines can get you publicly shamed or your profile removed. You should never pay customers or marketers for reviews either. Instead, let your customers make their own reviews using their own devices. It’s important to get as many reviews as possible because 65% of people admit that this truly influences whether they use a business. Some of the best ways to encourage your customers to leave reviews is to: Email your customer shortly after the time of service and ask them to leave a review Include a “Review Us” page on your website with links to your major review profiles Ask for reviews on your print material (e. g. receipts, handouts, cards) Make a personal request for a review at the end of a transaction Carefully Respond to Negative Reviews It’s important to always monitor all your profiles so you can act quickly when you get negative customer reviews. In replying, you... --- - Published: 2018-08-06 - Modified: 2022-05-01 - URL: https://localseotampa.com/reasons-to-think-about-content-marketing-in-your-seo-strategy-201808/ SEO (Search Engine Optimization) is a busy and dynamic market. Search engines regularly change their algorithms adding new factors you must account for. Gone are the days when you could simply create low-quality content spiked with keywords. Now it’s more about content marketing which not only requires a human touch, but also financial and creative resources. Fortunately, there are some tools that will help you here. However, you still need to understand content marketing. How Content Marketing and SEO Work Together SEO doesn’t work without content because it requires keywords, words, and articles. This is why experts dedicate a lot of time to researching and utilizing keywords. They can’t just stuff them anywhere though. Search engines punish sites for this. So, the safest solution is content marketing - producing content that targets certain keywords but is written for humans to enjoy. Another powerful tactic is link building. When you have a high-authority website or portal linking to you, your site receives a huge boost. You can get these backlinks by writing amazing content. The Great Debate: SEO vs Content Marketing With this understanding in mind, you can see why some people say that content marketing is about to completely overtake SEO. Of course, there are also many people who feel this claim is exaggerated and doesn’t make any sense since the two go together so seamlessly to produce amazing results for your website. Of course, working with the search engines is a narrow and technical discipline while working with content provides a more holistic, much broader approach (because it includes a variety of different types of content like blog posts, videos, infographics, and presentations), but they’re not mutually exclusive. They converge smoothly as you get the technical specifications you need to create great content that’s successful in meeting your brand’s needs. When you’re successful in one area, you’re usually successful in both areas. This success translates to higher rankings in the SERPs for your website, which will bring more traffic your way and hopefully you’ll be able to engage with this traffic in such a way that your conversion rate and return on investment (ROI) both receive a boost. Choosing to Make the Investment Now It wasn’t that long ago (maybe only about 5 years) that only big companies with large budgets could afford to engage in content marketing. They were the lucky few who could publish their content on high-authority websites and portals through which they’d acquire valuable links. It was unfortunate that this type of promotional campaign was well outside the financial reach of most small to mid-sized businesses. In fact, the average marketer could only dream about being able to employ this type of a sophisticated link-building strategy for their brand. Today though, this has completely changed for the better. Now, thanks to dedicated tools, you can easily get in touch with publishers. Today, there are platforms that will help you easily reach the right publishers and take advantage of the best opportunities. These platforms let you... --- - Published: 2018-07-30 - Modified: 2018-07-30 - URL: https://localseotampa.com/a-look-at-the-top-ranking-factors-for-googles-local-seo-201807/ Google says that about two-thirds of smartphone users buy products and services from companies who customize information for them based on their location. This means you’ll need to go beyond creating a great website if you want to get in on this action. To rank well in Google My Business (GMB) today you’ll need to focus on relevance, distance, and prominence. Relevance This is a staple for SEO so make sure that your GMB profile is as relevant as possible to what searchers are looking for. To do this you should: Choose an accurate category (e. g. instead of “attorney” choose what you specialize in). Add your practice area and create a 1,000-word business description for your business profile. Make sure to use all the space and include relevant keyword phrases. Complete your business information with an accurate name, address and phone number (a. k. a. your NAP). Make sure this information is consistent across the internet. Make sure your profile is filled out as completely as possible with relevant information about your business. Distance Google favors businesses that are closer to where your searcher is located when determining SEO for its SERPs. In fact, this is one of the most influential factors for GMB results rankings. While you can’t do much about this, you can increase the likelihood of relevance by creating location-based pages on your site and linking them to your online profiles – including your GMB profile. Some other things you should do to make your location page more effective include: Choose a high-volume keyword phrase that has location intent (e. g. “type of business” + "city name" = "personal injury lawyer Philadelphia"). Create a page on your site that targets the same phrase you use in your online profiles. This page’s permalink should include the phrase too (e. g. example. com/city-name/target-keyword-phrase/) Make sure you also include this phrase in your page title, headings, page copy, meta description and image file names to further help with your SEO. These are also important places to include your name, address and phone number when possible. Prominence This is an area where you can really get ahead of your competition when it comes to local SEO. Creating a prominent GMB profile embraces a broad SEO strategy that should include: Adding as many images as possible to your GMB profile: Make sure you at least have more images than your competition. Having as many reviews on your GMB profile as you can: Make sure to get reviews on other top sites too (e. g. Facebook, Yelp). Never openly solicit such reviews though since this violates many sites’ TOS. Improve your physical presence by adding more permanent signage: Since Google tries to mimic the weight of businesses in the offline world you’ll want to make sure it looks prominent there. Create citations (mentions of your firm name on other sites) and inbound links to your website: By enhancing your web presence in this way you’ll achieve better local rankings. When you open... --- - Published: 2018-07-23 - Modified: 2018-07-23 - URL: https://localseotampa.com/how-lawyers-can-get-high-quality-backlinks-201807/ The most important ranking factor for websites is links. Unfortunately, link building is quite challenging. At the same time, it’s also the easiest way to get into trouble with the search engines. Fortunately, there are some techniques that won’t get you into trouble, but instead will help you with your law firm SEO. Guest Posting Although not fool-proof, when used correctly guest posting is a good lawyer SEO strategy. Make sure you avoid sites that aren’t reputable and do you due diligence by: Checking the site’s backlink profile (a. k. a. who’s linking to the site) to make sure it’s reputable, not spammy Reviewing the site’s domain rating - a proprietary metric that measures a domain’s authority from 0 – 100 - the higher, the more authoritative and reputable and hence the better Sticking to domains that are relevant to your practice area or to law in general Avoiding sites that use questionable curation tactics (e. g. allowing anyone to submit content without a thorough editorial process, a pay-to-play model) Social Media Actively share links to your website on Facebook, Twitter, Google Plus, Instagram, and LinkedIn. While this won’t give you any “link juice,” it will get you exposure and traffic. Your posts may also get shared and even become viral, which will get you natural inbound links and the “link juice” you need for good law firm SEO. This is why you should try to get your most shareable content out there on these channels for others to share. Always do your best to make sure this content is highly relevant, useful, and contains a link leading back to your website. Infographics This is a fun, interesting way to share information. People enjoy sharing them, especially if they’re well done. As such, a good lawyer SEO tactic is to always place an embed code at the bottom of it for people to use on their own websites. When they do so you’ll get a backlink to your site. Blogging You should have already started a blog and filled it with some great content. Doing so will help you with law firm SEO by giving you the ability to: Rank for additional keywords and phrases Generate content that people will want to link to Build other links to other pages on your site that may not otherwise get a lot of attention Share more of your content online Add fresh content regularly – something that lawyer SEO needs and search engines love Directories While these don’t offer a lot of great benefits, they’re easy to get listed on. There are many types, including: Paid directories with high page ranks that can really benefit your law firm SEO Local directories are an important source of local links which you’ll need since they provide signals relevant to the location of the searcher Local chambers of commerce also help with local lawyer SEO Lawyer-specific directories (both paid and free versions) offer you great, industry specific links When submitting to any of these directories... --- - Published: 2018-07-16 - Modified: 2025-06-21 - URL: https://localseotampa.com/content-seo-online-success-201807/ Two things have changed the digital marketing world as we know it today: SEO (the technical process of increasing the quality of traffic and attracting a lot of visitors to your website) and content marketing (using valuable and relevant content to drive profitable customers to your website). Together, they’ll provide you with brand awareness, website traffic, PPC, and lead generation. For good search engine marketing, you need good content management because this gives you the words, articles, substance, and keywords. To be successful, both must go hand in hand. Keywords Researching and identifying relevant keywords is a crucial part of SEO. You don’t want to stop there, though. Using them correctly and strategically (e. g. don’t stuff a page with keywords to overoptimize it) in your content management will help propel you to the top of the SERPs. One way to find good keywords is by looking at your top competitors’ websites and Google's Keyword Planner (a keyword analysis tool) to discover what keywords they’ve chosen to use. You should also search through the AdWords database to find additional long-tail keywords to give your website an extra boost. By embedding these target keywords in your content, you’ll be able to rank well and bring more traffic to your website. Always avoid simply stuffing these keywords into your content, though, because this will backfire on you. Repeating keywords too frequently will harm your SEO. This is why you should always adopt a reasonable approach and incorporate your main keywords into both your title and the body section. Quality Content SEO and content management both require consistency. By creating fresh, unique content, you’ll get rapidly indexed and ranked higher than you would if you created low-value, repetitive content. This is because your content’s job is to lure clients in and solve their problems. The best way to achieve this is by creating content that is both influential and targeted to your visitors, utilizing important keywords. These are the factors Google uses to determine and rank your page. User Experience SEO is more than just content management and creating blogs, articles, keywords, and linkbacks. You also need to spend some time optimizing your robots. txt file, enhancing your metadata, using tags appropriately, and ensuring that your site has no broken links or error codes (such as 404s). By focusing on these technical issues, you’ll ensure your website appeals to search engines, preventing it from being poorly ranked. Optimizing your URL and providing the slug (everything after the . com) is concise also helps search engines find your relevant subpages, allowing them to categorize these different parts of your site and ultimately increase your success in the long run. It’s also important to create a well-structured sitemap for both users and search engine robots to crawl. Using the correct tags (e. g. , header tags for organizing content in a way that’s easy to understand) provides outstanding and superior indexing and authentic search results. This benefits your visitors because they can recognize the page’s... --- - Published: 2018-07-09 - Modified: 2018-07-09 - URL: https://localseotampa.com/doing-small-business-seo-on-a-small-budget-201807/ It may seem overwhelming to try to meet your SEO goals when you only have a small budget or team to work with. Fortunately, there are some strategies that are easy to implement and will bring considerable returns too. Optimize for Mobile Search Mobile optimization is necessary today. This ranking factor can’t be ignored now that Google’s mobile-first index is on the scene. Designing your website for mobile screens will help you get ranked better here. Fortunately, this is easy to implement, especially since many platforms (e. g. WordPress) do it for you. Build Your Local Presence Through Local Citations As a small business owner, you need a strong local presence for visibility’s sake - including earning local citations so you’re found online. Studies show that this makes up 13. 31% of the top 50 SEO factors used in ranking websites today with Google My Business making up another 19. 01%. This is why you need to work on using industry-specific platforms, local business data platforms, and the wider web to your advantage here. Blogs, government websites, apps, and GMB (Google My Business) are also important. Additionally, restaurants, bars, and beauty salons need to pay special attention to Yelp. You don’t only need to be present in these places, but you need to have accurate listings there. Discrepancies in information across different listings are detrimental to your business’ image since they mislead your audience and create space for bad reviews. This is why you need to make sure your NAP (a. k. a. Name, Address, Phone number) is accurate and updated on all platforms. Create a Sitemap “Crawlability” errors are a major reason why many small business websites lose traffic. To fix this you should address these issues in the beginning of your SEO journey. This is done by creating a sitemap so search engines know where to find all your website pages so they can crawl them effectively. Fortunately, this is easy to do since there are numerous generators available online. If you’re using WordPress, your sitemap is generated automatically by the Google XML Sitemaps Generator plugin. Make Your Metadata Click-Worthy Optimizing the major elements in your meta-data (e. g. title, meta description, URL) is one of the best DIY methods for getting positive SEO results. Make sure you: Include your target keyword in your title Create meta descriptions that compel your audience to click on your website link Have your target keyword in your URL – which should be as short as possible Make Your Website Visually Appealing Your visitors’ first impression is crucial. For this reason you need to enhance your website design visually. This means: Making sure your articles have relevant images – they’ll get 94% more views Investing in a video production company to create videos, especially an explainer video to give you an initial push Using free, fail-proof design tools if you can’t hire a designer Making your brand more visual Focus Content Creation on Thought Leadership Remember, “Content is king” – even still... --- - Published: 2018-07-02 - Modified: 2018-07-02 - URL: https://localseotampa.com/local-seo-tips-for-dentists-201807/ Local SEO for dental practices is important because this is how people who are searching through Google for a dentist will find you. According to one Google study, this is exactly what about 80% of consumers do: They turn to the search engine to provide them with information about products and services that are available near them. When the study investigated these numbers even further they discovered that about 50% of those people who use their smartphone to conduct this type of a search will stop by the business within 24 hours. These are numbers that you can’t afford to ignore, which is why you need to learn how to maximize your local dental SEO presence today. Use Google My Business The first thing you should do is take advantage of Google My Business to reach out to people who are looking for a dentist via the Google search engine, by conducting a Google Maps search, or looking through G+. With Google My Business you’ll have a user-friendly, integrated approach to local SEO for dental practices. When you arrive at the site start by clicking on "Get on Google" to claim your dental practice then take a few moments to optimize all your information, making sure that you use accurate and relevant keywords, images, and other information. Remember to be specific here – something that Google encourages you to do. Be Consistent Your dental office probably has a style book it uses to ensure consistent materials are produced. You’ll want to use this in your dental SEO too. This is especially true with your NAP (name, address and phone number) and NAP style, as well as your hours, staff listings, maps and "About Us" information. Use Local, Targeted Keywords Be specific and describe your practice as more than simply a “dental office. ” The best way to reach patients is to also include the name of your city and neighborhood. You should also include more detail about your services – whether you practice general dentistry, CEREC, sleep apnea, cosmetic dentistry, or any other niche. Pair these terms up with your geographic location’s keywords for both dental SEO and when creating social media posts too. Include the Information Your Customers Want Think about what your patients may be curious about when they research dental practices online. Some of the things they’ll want to know include your address, phone number, proximity, hours, and what types of payment you accept. Make sure you include this information in your local SEO for dental practice wherever possible online. Remember Third-Party Search Sites Besides Google My Business you’ll also want to add your URL to other sites (e. g. Yelp, Bing, Manta, Yellow Pages, Refer Local). These are important since they help more people find your dental practice because you’re growing your Internet presence. This is also true of social media platforms like LinkedIn and Foursquare – both of which will also help you with your dental SEO. Make Your Website Mobile Friendly Making your website... --- - Published: 2018-06-25 - Modified: 2018-06-25 - URL: https://localseotampa.com/the-how-and-why-of-improving-your-seo-201806/ Today we live in a hyperconnected world and work in a highly competitive business environment. This makes it crucial for companies to share their core message with their target audience online. The best way to make this happen is through using SEO content. When this is done right and in combination with other marketing strategies your business will be at the top of the SERPs, which is where 95% of all web traffic find the products and services they need. Fortunately, landing here isn’t as challenging as you might think, if you follow these strategies. Create a Diverse Content Marketing Strategy There are many factors used by Google to rank websites. You must focus on creating original content that your readers find relevant - topics and keywords that are currently trending. It’s also important to create social media content that links back to your website. Develop Authoritative Content Create long-form authoritative content that’s relevant to your market. Your performance, on-page optimization, technical optimization, and social media promotion should build on this. Be Consistent with the Content you Post Think about what people are searching for then do some basic keyword research and provide a high-quality, value-packed blog on this topic. Doing so generates more free traffic and provides value to your readers. Invest in SEO Tools You need good software to maximize your time and effort when competing with other sites’ SEO. Look at tools like Moz, HubSpot's keywords tool and Yoast. Audit Your Competition Focus on finding ways to optimize your website against your competition so your site is more relevant to searchers. Create a PR Strategy for Backlinks Increase your site’s domain authority by building strong backlinks. To do this you should guest post on relevant blogs. Create Long-Form SEO Content Google’s first page for any search term is comprised of long-form SEO content that’s about 1,800 words long - things like FAQs and well-researched guides. Optimize Pages for Your Niche Be critical but realistic in your keyword research. Make sure your pages have good SEO content and relevant meta tags. Add Long-Tail Keywords Add long-tail keywords to your most popular pages and include latent semantic indexing (LSI) keywords too. Create valuable sentences with these in mind. Combine Content and Influencer Marketing Quality backlinks improve SEO rankings. Find influencers to involve here by using tools like Tapinfluence and Upfluence. Once you build genuine relationships with them they’ll happily get involved you’re your SEO content creation process. Create Pillar Articles with a Table of Contents Creating too much content confuses Google’s attempts at prioritizing it. Create pillar articles that start with a table of contents linking to your post’s different sections. Focus on Real, Readable Content Always use proper and appropriate keywords according to Google’s current guidelines. Use them in writing clear, concise articles. Remember, the readability of your writing converts the sale. Understand Your Market Understand that your SEO efforts will vary greatly depending on your niche market. Today, you must optimize for more than organic results. You... --- - Published: 2018-06-18 - Modified: 2018-06-18 - URL: https://localseotampa.com/interchangeable-seo-and-smm-tips-201806/ SEO and social media marketing are often viewed as mutually exclusive marketing practices. This is because social media links aren’t very helpful with SEO link-building and social media SERP results typically don't convert leads into customers. However, social media marketing is beneficial in finding customers who are actively looking for something you’re offering. This doesn’t mean that SEO marketers and social media and community managers should never work together though because there’s a lot of overlap here that benefits both sides. Use Research on one Platform to Help you with Others Although people’s search and social intentions are quite different, you can still use this information to create effective content and calls to action on both platforms. For instance, you can crowdsource user-generated content from social media to create content for your website. All you have to do is look through your social media posts and find some common questions for which you can create written content that answers those questions. Once they’re written you’ll want to make sure that those posts show up in featured snippets on the search results pages. Share Content Across Platforms When you create content for your websites, consider how you can repurpose that content for your social media marketing campaigns. This doesn’t mean that you shouldn’t customize the content for each platform because you should spend time filming, animating, and editing-in different calls to action for any videos you create. Of course, you should also do the same thing for your written content as well. It simply means that you should take some time to think about how you engage with social media, images, infographics, and videos then do your best to make sure that your own content efforts reflect these tendencies. Find and use Social Media Influencers Use social media to meet other experts in your field. You can find these people in your Twitter chats, LinkedIn or Facebook groups, and any other online organizations where you can network. Once you find these people, make sure you build rapport and relationships with them, asking for their advice, and answering their questions when possible. Once you’ve managed to develop this type of a relationship you’ll want to reach out to them to get quotes, opinions about newsworthy topics, and to form partnerships. When you publish content with their quotes or pieces that mention the great work they've done, send them a link and ask them to share it for you. Make sure you reciprocate as well. Increase Brand Awareness to Drive More Direct Traffic Measuring social media reach is challenging. Although you know that people are seeing your posts and ads, you don’t know for sure that they’re translating into new customers. Finding a direct correlation between your social media marketing and your bottom line is important even when someone doesn’t directly click on your ad right away. (Sometimes your SEO will make all the difference here. ) Use Social Media to Boost Local SEO You also need to consider how your social media... --- - Published: 2018-06-11 - Modified: 2018-06-11 - URL: https://localseotampa.com/how-to-make-immediate-improvements-to-your-local-seo-201806/ Regardless of how influential you think you are, if you own a consumer-based law practice, you own a local business. This means that your business is drawing clients to it from a very specific geographical area – one that’s based on where your law offices are located. One of the keys to getting new clients here is to practice good law firm SEO techniques that make it easy for people to find your business. After all, the first place clients look for a new lawyer today is online. SEO for lawyers means more than simply deploying some SEO tactics in hopes of showing up on Google’s first page. There are some key elements that you must also focus on to improve law firm SEO. Pay Attention to Your Site’s On-Page Elements When you want to reach local prospects, you need to have the name of the area that your law firm serves in your website’s page title and meta description. This is a good law firm SEO practice because it tells the search engines where you’re located. It’s also important for you to include your location’s information in other places throughout your content as well – especially on your home page. Make Sure Your Online Listings are all Consistent With Each Other Make sure that your NAP (name, address, phone number) isn’t outdated because you’ve changed locations. They also shouldn’t be listed in different ways throughout various directories. This isn’t good SEO for lawyers because it confuses Google and makes it harder for people to find you. The easiest way to clean this up is to use a tool like Bright Local or Moz Local. They’ll scrub your listings and get rid of any inaccurate or duplicate information. These tools will also help you with your law firm SEO – making sure that you’re listed in local directories. This is important for Google especially. Go to Your “Google My Business” Listing and Optimize it Too Good SEO for lawyers requires you to make sure that your Google My Business listing page is correct and up-to-date. If you don’t already have this listing, you should take time to set it up. However, it’s important to understand that since you can only have one listing, you need to make sure it’s right. You can optimize your listing by including a description of your law firm, a correct NAP, and important information about things like your business hours. You’ll also want to make sure that you’re in the correct category then add photos and videos, as well as any 5-star reviews you may have. Now make sure your NAP matches EXACTLY on your website, in any online directories, and anywhere else this information can be found online. Make Your Customers’ Online Reviews a Priority Google considers online reviews a key element. They show up in their searches, which is why you need them. The best way to get reviews is to make it as easy as possible for your clients to leave them... --- - Published: 2018-06-04 - Modified: 2018-06-04 - URL: https://localseotampa.com/understanding-the-importance-of-branding-in-seo-201806/ Some people think that if they rank well for certain keywords there’s no need for them to worry too much about how they rank for their brand. While this is true sometimes, it’s important to understand that there are a lot of ways to outrank your competition, increase your sales, and make thousands of dollars more. Of course, rankings never tell the whole story. For instance, well-branded companies who don’t do well in the SERPs still get clicked on more often. However, the opposite also holds true: When you sell high-ticket items, people will pay more attention to reviews when deciding what SERP to click. Why Well-Branded Companies Convert Better in the SERPs Research unequivocally shows that companies with an established brand presence always get more organic traffic. Fixing your brand’s digital visibility issues will help your traffic and sales. Organic SEO is much higher with branded companies as well. This makes a good, solid case for the need for branding a company. Defining Branding in the SEO World Branding is a “difficult” word to define. This is because it’s easy to miss the big picture here and think that the parts of the branding process are indeed branding itself (e. g. you need brand standards and guidelines to create a cohesive, unified appearance but this is only a part of branding). Some parts of branding, that aren’t branding itself, include: Driving awareness of your company Making sure you know about your target audience Getting high-quality reviews and testimonials Offering good customer service Branding has to do with creating a company image that makes consumers prefer your product or service. The best way to understand this is to look at IBM. When you’re faced with the choice between this company and one you haven’t heard of, typically you’ll find yourself choosing IBM. This started several decades ago when the computer revolution was initially heating up. Many companies had inexpensive products that worked better than what IBM was selling. However, if something went wrong with one of these companies you could face a lot of problems. On the other hand, if something went wrong when you hired IBM people didn’t blame you since they thought IBM offered solid solutions. Although today’s landscape is different in many ways and people tend to look past name recognition, it’s still a major factor in buying decisions. Its exact impact varies from one segment to another, but it’s something that’s undeniably still there. With this in mind, you don’t want to take a chance on an unproven, unknown solution and neither to the customers you attract via your SEO efforts. Why SEO Professionals Should Care About Branding As a SEO professional it’s important to understand that name recognition and consistent branding will help you provide better results. When there isn’t much name recognition in the beginning, you should get excited about the blank slate you get to work from. This is because search engine optimization is a great way to create brand recognition – especially... --- - Published: 2018-05-28 - Modified: 2018-05-28 - URL: https://localseotampa.com/why-tampa-is-sin-city-201805/ When you think of “sin city” America, you probably pretty much automatically think of Las Vegas. However, this isn’t the only sinful place in the nation. It also isn’t the only place where what happens there, stays there. For instance, Milwaukee is known as a beer-loving city while New Orleans is hedonistic by nature. Look around and you’ll find bad behavior, demons, and a lack of overall innocence. At some point we must all atone for our sins. Those with a gambling addiction cost the United States about $6 billion per year in criminal justice and healthcare fees. Smoking burns a $300 billion hole in Uncle Sam’s wallet every year. Thankfully there are still some saints among us. This means that not every city is created to be equally as sinful. This is something that WalletHub investigated recently. They created 31 key indicators of “evil deeds” (everything from violent crimes to excessive drinking and the distribution of adult entertainment facilities) then conducted a survey over 180 U. S. cities. In doing so they discovered that Las Vegas, Nevada topped the list. But where does Tampa, Florida rank? Where Tampa Ranks According to WalletHub, this is the country’s 15th most sinful city. The reason for this isn’t what you may think: the number of strip clubs found here. There were other key factors that were considered, including: Anger and hatred Jealousy Excesses and vices Greed Lust Vanity Laziness WalletHub graded the area on a 100-point scale, with a score of 100 representing the highest level of sinfulness. The overall score for the city was based on a weighted average across all of these metrics. This is the score they used to rank the city. In doing so they gave Tampa a 48. 09, which placed the city on top, in 15th place, because of its "vanity. " The Break Down According to WalletHub, the area is ranked so highly in “vanity” because of the number of salons – everything from tanning and hair salons to plastic surgeons. The most commonly performed services were breast augmentation, liposuction, rhinoplasty, eyelid surgery and facelifts. This ranked the area 8th in the nation in terms of people having plastic surgery. The area also ranked high for “lust” because of the number of adult entertainment establishments there coupled with things like its high teen birth rate and the fact that the most active Tinder users also lived there. This brought them in at 11th place for this category. Only Las Vegas, Portland, and Atlanta had more entertainment establishments than Tampa. In terms of “laziness” the area came in 43rd place because so many adults don’t exercise, work much, or do volunteer work. There’s also a lot of high school dropouts and people who spend most of their day watching TV. When it comes to excesses and vices, the area is 50th on the list. This is because there’s a lot of obese adults here who seemingly feast at the large number fast food establishments there. They... --- - Published: 2018-05-21 - Modified: 2018-05-21 - URL: https://localseotampa.com/why-you-should-give-a-duck-about-duckduckgo-seo-201805/ Many people are wondering how to optimize their websites for DuckDuckGo. This is because the search engine is quietly attracting new users and generating more traffic for websites. Unfortunately, there’s no “magic bullet” or easy answer when it comes to SEO for this site. There’s also nothing shocking, newsworthy, or tricky here. Why you Should Care About This Search Engine One of the major advantages people are pointing out about this search engine is that it protects your privacy. Even people who haven’t been apprehensive in the past about having their information collected and shared are now taking notice because of all the heat Facebook is receiving. With this search engine your personal information and search history are never stored. You and your ads are never tracked. The popularity of this site is astonishing. There were 6 billion searches conducted using it in 2017 – about 50% more than in 2016 when there were only 19 million searches. Searches are expected to continue to grow, especially now that DuckDuckGo is in partnership with Samsung and Brave. However, its search market share is only about . 22%, which is considerably lower than all the other players (e. g. Google, Yahoo, Bing, Ask. com, AOL). It’s easy to blow this search engine off when you look at its statistics. However, if you look at where your website’s traffic is coming from, you’ll see that a growing amount is coming from here. While this is probably only a small amount of traffic at this point, it’s something you should still watch. Analytics are already demonstrating how this number is growing – doubling over a 6-month period. What you Should Know About DuckDuckGo and its SEO Now that you know why this search engine is so important, there are a few other things you should know as well, including: This search engine admits to pulling information from over 400 sources including crowdsourced websites, search engines like Bing and Yahoo, and its own bot. In the past, they said they use the rankings of underlying APIs that they re-rank, omit, and merge to get their SEO results. Their instant answer feature provides answers directly in the SERPs. With a high focus on privacy, this search engine doesn’t know your exact location, just an approximate one from a GEO::IP lookup. How to Approach SEO for DuckDuckGo Unfortunately, nobody has much information about this. However, many people do believe that the traditional methods will also work here as well. These consist of: Attract high-quality links. You can use tools like SEMrush, SpyFu, Ahrefs, and Majestic to help you identify and vet link opportunities. Know what people are searching for when they “find” your website. Based on this search engine’s privacy approach (they don’t pinpoint your exact location), your searchers will probably start using geo-qualifiers. This is something that tools like Seed Keywords, Answer The Public, and Demographics Pro can help you understand better. Optimize your website for Bing and Yahoo because these are the databases that DuckDuckGo... --- - Published: 2018-05-14 - Modified: 2018-05-14 - URL: https://localseotampa.com/tips-for-using-instagram-to-boost-your-seo-201805/ Today’s businesses are using many social media platforms as part of their marketing strategy. Instagram is one such medium that will help you boost your SEO. While Google claims not to use social media as a ranking factor, social media experts have proven that this activity does indirectly affect them. Reasons Your Website Needs an Instagram Account There are two main ways that developing your brand here can benefit your business, including: By developing your brand, you can improve your domain authority since more people will be talking about it. This increases your search volume, which brings more traffic to your website and improves domain authority. Of course, this also improves your overall ranking as well. When more people engage with you on social media, you become more popular, which drives traffic to your website. People also tend to link content they like to their own content, which gives you more backlinks to your website. This is important when a search engine evaluates your ranking. Track Your Link’s Success It’s important to know how many people are clicking on your link. So, when you create a link for in your Instagram profile, you’ll want to do two things: Make sure you always use Google’s URL Builder to add tracking code to the end of it When using a link shortening service like Bit. ly make sure the link’s name matches your brand Change Your URL Frequently Unfortunately, Instagram will only let you put a link in your profile – not in each post you make. This is why it’s important to change it out often, based on the campaign you’re currently running or when you want to send more traffic certain places (e. g. different landing pages, product pages, or articles). Thinking of this as your call to action will help you know when to change it and what to change it to. Use Your Location as Part of Your Call to Action Each time you publish an image on this social media platform you can customize its location. This is important because it shows up under your username, which is located above the image you’re sharing. If this space isn’t useful for geotagging, at least make sure it’s useful as a call to action. Simply type something there. You won’t ever be asked to verify the location really exists. Research and Use Hashtags Researching and using hashtags that get a lot of traffic will help you since Instagram is a search engine in and of itself, meaning you need to play by its SEO rules. Don’t worry about weaving these naturally in your description since you can simply list them at the end of your post. When you’re ready to run an Instagram campaign and want to make sure you do it right, contact us at Local SEO Tampa Company. Although we’re a SEO company and social media won’t directly impact your rankings here, you still want to optimize your profile to make sure people can find your content.... --- - Published: 2018-05-07 - Modified: 2018-05-07 - URL: https://localseotampa.com/create-content-to-support-local-seo-so-you-can-rock-the-rankings-201805/ Many changes are taking place in SEO today thanks to the rise of mobile search. The most dramatic change has occurred regarding local content. Most of us realize this is because of the 2014 Google Pigeon update which allowed for greater search visibility for local directories. It’s responsible for giving local content a foothold. Now that over one-third of mobile searches are local related, it’s no wonder this has become so important. Properly Optimizing Your Local Content This is a great strategy for small businesses and service related industries that primarily market within a set geographic area. Here you’ll want to make your website mobile friendly and localize your schema markup – something only 17% of marketers do today. There are multiple ways in which you’ll need to do this, including: Insert local keywords into your title and meta description tags Insert geographic keywords as close to the beginning of the tag as possible so it isn’t truncated Include other relevant information on your website including local landmarks and testimonials from your customers Create local content for your blog, guest posts, and other online websites Link your website with other local websites that contain information about your area Host, attend, and sponsor local events Offer to give guest lectures at local schools and universities Acquire directory links and mentions Insert landing page links into relevant citations Acquire local media coverage Creating Written Local SEO Content One of the best ways of dealing with local SEO is by writing local content – something that many people outside of local news stations and influencers are overlooking today. This is a great strategy though because it employs many of these aforementioned strategies in the creation of written content. There are many ideas you can center your content around including writing about information that pertains to: Local news and events Your business’ niche – especially when unique to your geographical area Answers people in your area are seeking The best way to start creating this type of local content is by talking to people in your city or town. You can also use Google’s Keyword Planner to find keywords that relate to the topics that came up in these conversations. Another option is to consult your current traffic’s analytics to see how people are reaching you so you can work on those areas that aren’t as popular whether that’s direct traffic, social media, or the SERPs. In doing so you’ll find new channels on which to publish content and promote your business so that you can draw the attention of new customers. There’s more to local SEO than just acquiring directory links and registering for Google My Business. Undoubtedly these things are important but there are other things that are equally as important. To take advantage of these things you should consider hiring a company to help you with this. At Local SEO Tampa Company we’ve been helping customers in this regard for several years now. They’ve improved their “game” plan here and we... --- - Published: 2018-04-30 - Modified: 2018-04-30 - URL: https://localseotampa.com/how-to-rock-your-local-seo-rankings-201804/ Mobile search has led to a lot of changes in SEO today. None of them are more dramatic than local SEO though. This all started with Google’s Pigeon update in 2014 which gave local directories greater visibility and local SEO rankings a foothold. Now today mobile search surpasses desktop search and over one-third of these are local related. Competing for your position here is challenging though. Strategies That Help Increase Organic Visibility and Local SEO Ranking There are four strategies that you need to consider here. These include: • Claim all local name, address, and phone number citations and listings in local directories. Make sure these are consistent across all listings. • Claim your Google My Business Page and Bing Places for Business. Fill in all the relevant information and local keywords in each of these places so people can find you in local searches. This will also help your business show up in Google and Bing Maps. • Improve your local ratings and reviews by fully optimizing your webpages and completing all the information fields in Google My Business. • Produce local content so you’ll rank well for long-tail keywords. • Write up local events, including local news stories, in your blog. • Create content that’s centered on your business and your industry, but which is also unique to your area. A great way to do this is to create a list of questions centered around your location and then spend some time answering them for your visitors. • Do your best to generate local media coverage’s interest in your business. • Make sure your business is active in your community. This will not only get you noticed but it will also help to inspire ideas for local content. Now you can provide an authentic firsthand report about events you host and attend or sponsor. • Consider writing guest posts for local blogs. • Give guest lectures at universities and local schools. • Share user-generated content on social media so it’s not all about your business or brand all the time. • Optimize your website’s landing pages with local images, descriptions, and online reviews that your visitors will want to see. Things to Remember When Working on Your Local SEO Ranking Local SEO rankings are something that small businesses and service industries that primarily market in a set geographic area need to be concerned with today. Focusing on ranking for keywords related to these areas help you narrow your competition so you can reach your target audience. As you do this you’ll want to make sure that you insert your keywords into your title and meta description too. Here you’ll want to use long-tail keywords so you can delineate your site both topically and geographically. Creating localized content is a great way to capture a niche that most people (outside of local news stations, influencers, travel agents, and realtors) aren’t tackling. You can find these keywords in numerous ways, including: • Researching your target audience • Interviewing customers face-to-face... --- - Published: 2018-04-23 - Modified: 2018-04-23 - URL: https://localseotampa.com/why-your-business-needs-seo-201804/ Although most people know their website needs SEO and how they’ll benefit from it, they don’t truly understand what these benefits are. Until you understand these benefits you may feel like doing just a little of something is better than nothing. Your Listing in the Organic SERPs is Your Website’s Primary Source of Traffic Organic search plays a major role in converting users into buyers. While all search engines will contribute to your brand’s visibility, Google owns 75% of the search market and is the clear leader whose guidelines you must follow. This means that most people in the world are visiting Google at least once a day to get the information they need. As such, being highly visible here will work to your brand’s favor. Anything less Than the First Page in the SERPs is Failure When it comes to the SEO world if you’re not on the fist page, you’re not doing well in the organic search game. This is because 40% of all click-throughs are received by the first three listings in the organic SERPs. Studies confirm this as well as the fact that 30% of all other search results on the first two pages don’t receive any clicks at all. Clearly, your business needs to be on the first page. Good SEO Improves Users’ Experience Although most businesses realize they need better organic rankings to receive maximum visibility very few of them realize that offering users an optimal experience plays a big role in getting there. However, now that Google can interpret a favorable or unfavorable user experience, providing a positive user experience is a pivotal element to your website’s success. With good business SEO you can learn to do this. Business SEO is a Long-Term Strategy for Building Trust and Credibility It only takes a year for your business SEO to have an impact that will last forever. Of course, you’ll need to keep up with SEO trends, but even basic practices employed on a website that offers a good user experience will serve you well. The more time, effort and money you commit to SEO the more trust and credibility your website will create. Business SEO takes time and you won’t see the results overnight. Just like with real life, you build authority over time. As such, you’ll need a lot of patience, effort, and commitment. You’ll also need to offer a valuable, quality product or service so customers will trust your brand. Your Next Campaign Will Increase Traffic, Conversion, and User Agreement Local search is a fundamental part of your business’ success now that mobile traffic has become so dominant. Here you’re optimizing your brand’s website and content for a specific vicinity (e. g. a specific town, city, region, state) so people can quickly and easily find you. Enjoy an Inexpensive way of Marketing Your Business Sure, business SEO costs money but so does every other type of marketing too. With this type of marketing you won’t pay much for the great benefits... --- - Published: 2018-04-16 - Modified: 2018-04-16 - URL: https://localseotampa.com/user-engagement-metrics-that-influence-seo-201804/ As a business owner you're probably dreaming of having more traffic arrive at your website. However, as a small business owner you're also probably wondering where you can find time to do some SEO for your website. Here you're not alone – only about 28% of small business owners (one in four) do anything in this regard. There could be several reasons why you're not doing anything here, it may be because you: Are worried that it's too technical Don't trust the advice you've received in the past Feel leery about changing your website to please a search engine algorithm bot What Google and you Have in Common Regardless of your reasoning, it's important to understand that Google is watching how people interact with your website today. They use this, along with other search engine ranking signals (e. g. proper on-page setup), to determine your placement in their SERPs. This is because Google cares how your visitors interact with your website, as such they look at things like: How long people spend on your website: The longer visitors stay at your website, the better you'll do in the SERPs. This is something that Google's algorithm monitors and remembers. If you manage to consistently keep people at your website for a long time you'll be viewed favorably. It's important to understand that this happens on a page-by-page basis. However, the way each page does influences how well your site does overall. Improving your click-through rate in SEO means encouraging people to click through to your site from the SERPs. This is another thing that Google tracks, moving those sites that are considered “more clickable” up in their SERPs. It's important to take notice of how often your visitors are returning to your website. Leading SEO professionals believe that this is another consideration in Google's algorithm. It's hard to define what a good percentage of return visitors is but HubSpot recommends aiming for about 15%. As always, your main goal should always be to outperform your competition instead of worrying about a numbers game here. Google is placing a lot of relevance on mobile-based information. With this in mind, things like driving directions to your local, brick and mortar store will play an important role in your website's SEO. You also need to get people to interact with your website. This is why you'll want to have social share buttons in plain sight. How to Make Google Happy There are some relatively easy things you can do to make Google like your site better. This includes: Make sure your website loads quickly – in two seconds or less. Have an attractive design that's easy for visitors to scan and understand. Embed a few videos, quizzes, or polls as these will keep visitors on your page longer. Maintain a strong focus on the content your page promises to deliver. Include driving directions to your local, brick and mortar storefront. Encourage your visitors to leave a comment and share your website on social media.... --- - Published: 2018-04-09 - Modified: 2018-04-09 - URL: https://localseotampa.com/creating-a-successful-social-media-and-seo-strategy-201804/ Viral and social media marketing are common initiatives for building a business. However, viral marketing is based more on luck than anything else. This is why you need to focus more on creating SEO optimized content that you can post in various places. For this to work, you'll need to take several steps. Create Social Media Accounts Create a profile on each of these high-authority sites including LinkedIn, Pinterest, Instagram, Facebook, Twitter, Tumblr and Reddit. While you don't need a lot of followers, you do need real people in your target market who can relate to your content. These people will share your content, like it, and comment on it too. This will help your website do better in the SERPs. Identify who Your Customers Are The customers you want to target are those who are online following your niche's top leaders – people with over 2,000 followers in specific. This is the audience that you want to tap into. It will take you at least 30 days to find and add 1,000 of these people to each of your social media accounts. Your ultimate goal is for them to become focused on what you're offering. Leverage Your Viral Content Once you have followers you want to keep them engaged. This, in turn, will help to drive traffic to your website by another means other than SEO. To do this you need to first identify existing viral content that's related to your niche. A great example of this is news stories. You can easily find this simply by going to Google News and typing in your niche. There you'll find a lot of stories with eye-catching headlines. Another place to find this content is on YouTube. Viral videos are great for posting on social media. Don't forget to add this content to your blog too. This will draw more traffic to there and help you with SEO, which is something you don't want to forget about. Tweak Your Content Use news stories that have gone viral to your benefit. Sometimes this means writing another article on this topic with a headline that's even more eye-catching. When you do this, it's important to find an exciting new image too. Doing so creates new viral content for your website, which helps with your SEO. You can also use this same strategy when creating new viral videos. Essentially all you're doing is creating new content that includes the viral video that already exists. Make sure you share it all over social media too. Post More Content As you post more content on social media you'll start seeing great results. Since you've taken the time to create a large audience to develop and share content with they'll take an active role here as well. They'll like, share, and comment on your content – even following it through to visit your website too. This is great for you in the SERPs too since every time someone interacts with your content they create a unique backlink... --- - Published: 2018-04-02 - Modified: 2018-04-02 - URL: https://localseotampa.com/cost-effective-ways-to-market-your-small-business-online-201804/ As a small business, you probably have a small budget for online marketing. This is a good thing because small business SEO prevents you from wasting money on poorly thought out, poorly executed campaigns. There are several ways in which you can use your money smartly here. Pay-Per-Click Advertising One form of advertising that's proven quite cost-effective when it comes to small business SEO is pay-per-click (PPC) advertising. This is because you can start and stop them quickly. As such, your precise budget can be controlled and measured easily. This allows you to spend more money on local SEO campaigns that work while immediately shutting off those that aren't working. Don't use these for lead generation though as it's too hard to manage. Additionally, be ready to spend more than a few hundred dollars per month because you'll need a lot of clicks to generate enough conversions to pay for the campaign. SEO It's important to understand that Search engine optimization (SEO) is different from PPC. This is mainly because SEO takes years of steady work and a significant budget to see results. Small business SEO works best here if you don't have a lot of competition and you can find high volume keywords that are relevant. A local SEO campaign can be very cost-effective for local businesses. This is because a lot of people who conduct Google searches today use their mobile phone to do so, which demonstrates their intent to buy something soon instead of waiting for it. Clearly, this type of campaign is a great way to get your business in front of these highly qualified prospects. Email Another type of campaign that your small business shouldn't overlook is email. This is a very flexible campaign which is why it's so important to engage in when working on your small business SEO. You can use it to generate leads and sales, build customer loyalty, introduce new products and services, and get customer feedback all for a minimal investment. In fact, this will require more time than money. The reason being is that you need to focus on quality since people are overwhelmed by the amount of spam they receive today. As such, customers only read high-value email that isn't sent too often. Social Media Since social media doesn't require a lot of investment to get started it's another part of your small business SEO that you shouldn't overlook. However, being active on Facebook, Twitter, and Pinterest does require a big investment of your time. This is especially true if you're using for local SEO since you want to generate money or leads that can actually visit your physical business. Don't let social media turn into a major time suck though. While you'll need to spend between 1 – 4 hours to run a successful social media campaign, you don't want to get sidetracked while there. For businesses that are really visual in nature, you'll also want to create a local SEO campaign for social media sites like... --- - Published: 2018-03-26 - Modified: 2018-03-27 - URL: https://localseotampa.com/from-local-to-global-seo-201803/ There are many advancements that are changing how people search for things online today – especially when searching for local businesses. One of the biggest changes is that mobile internet use now surpasses desktop use today. At the same time, voice-powered digital assistants are steadily growing too. According to several studies about one-third of all these Google searches are related to location. In fact, Google said, “The 'near me' intent is a 'near you' opportunity. ” This is because local search offers a huge opportunity that businesses can't afford to miss out on. With this in mind, you'll want to optimize your website for local SEO. Putting Local SEO to Work for Your Business As you work on creating a relevant website that does well in the search engine results pages (SERPs) you need to understand that customers expect to get relevant, accurate results instantly. Once they receive these and arrive at your website you need to make sure that you can deliver the answers your customers are looking for. Failure to do so means you need to re-evaluate your strategy here. With this in mind, there are a few things you need to focus on, including: Take a look at where your website is now. You can use SE Ranking to get information about your mobile and desktop rankings in regards to competition, search volume, your website's visibility, and how much you should bid in AdWords. This will also track your organic and paid keyword rankings in regards to your location. Look at what your local competitors are doing. This shows you what their strengths and weaknesses are so you can use them as you improve your own marketing plan. You can use SE Ranking’s SEO/PPC Research tool to see how they're driving organic and acquired traffic, see what their ads look like, take note of what keywords they're using, and understand what type of rankings they're receiving from their organic efforts. Not only is it possible for you to see what they've done in their history so you don't make the same mistakes they did but you can also see how they've succeeded so you can do these things too. Researching semantic core keywords is the foundation of your local SEO campaign since this can bring you a lot of traffic. Geo-modifiers (e. g. locations, cities, place names, etc. ) help your website rank better. Each month you should check on what keywords and phrases were most popular. When using SE Ranking you can create a report that filters keywords based on parameters (e. g. competition, volume, cost per click). Creating Reports for Local SEO Once you've gathered all of your information together, it's time to create reports that analyze how well your website is optimized. Doing so will help you decide what pages you still need to create for your website to do well in the SERPs. Conducting an on-page SEO audit will also help you uncover any other issues you need to address so you can... --- - Published: 2018-03-12 - Modified: 2018-03-12 - URL: https://localseotampa.com/things-you-should-learn-about-seo-right-away-201803/ Entering the world of search engine optimization (SEO) may make you feel intimidated. This is because there's so much to learn and the amount of information continues to grow as Google makes new updates. While it's true that there's a learning curve in the beginning, once you move past this you simply need to stay caught up on the new tactics and strategies as they're rolled out. Before you start letting yourself feel too overwhelmed there's one very important thing you must remember: While there are many different components here, each of them by themselves is quite simple. As such, when you break everything down to its core, it's really easy to learn. With this in mind, here are the fundamentals you should learn first. Domain and Page Authority These are used to predict your website's search rankings. They're two different scores: Domain authority: This is a proprietary score that states how “trustworthy” your domain is. It's calculated based on your inbound links' quantity and quality. The higher your domain authority, the higher you'll rank in the SERPs. Page Authority: This is similar to domain authority, but it's page-specific. You can use this to strategically engineer a link architecture that favors some of your pages over others. General On-Site Optimization This is a collection of tactics that are geared towards making your website more visible. Most of them are quite simple to carry out. Some examples include: Optimizing your titles and meta descriptions to make sure they include some of your targeted keywords Make sure that you only use a minimal amount of code and that what you do use is clean Providing plenty of relevant content on each page of your website Content Marketing Although many people think of content marketing distinctly from SEO, it's actually a necessary element here as well. This is because only when you take the time to create high-quality content can you actually optimize for your keywords. Remember, this directly affects your website's authority too because this is how you create a loyal audience who continues returning to your website. As such, you need to at least know the basics that are involved with content marketing. Link Building Your goal here is to gather links from other sites to your website by as natural of means as possible. One of the best ways of doing this is through guest posting. Keyword Research Although targeting keywords isn't as important for SEO success today as it was in the past, you should still have a basic understanding of them. Today, Google places more weight on semantic and contextual understanding though. The Technical Nuances One of the most intimidating parts of SEO today is the technical part. Nevertheless, it's essential. You shouldn't be scared of it either since you can learn it without any programming or website development knowledge. This includes things like updating and replacing your robots. txt file and putting together your sitemap. There are lots of great tutorials available online to help you with... --- - Published: 2018-03-05 - Modified: 2018-03-06 - URL: https://localseotampa.com/3-internet-marketing-strategies-use-increase-visitors-ecommerce-store-201803/ Well, you’ve decided to start selling products online. You’ve already set up an e-commerce site, arranged your products, and made everything simple for each of your customers to buy without ever worrying about leaving their comfort homes. Great! But there is only one thing left that you haven’t done yet. Perhaps, you have noticed that you don’t get as many visitors as you thought at the start. Or sales aren’t as high as you had planned. That is where internet marketing is crucial. Launching an ecommerce store is a big investment that calls for time, patience, effort and money. If you are going to dedicate most of your time and money into an ecommerce site, probably you want it to succeed, right? So, for your ecommerce site to stand out from the rest of the many competitors in the market today, you must up your game when it comes to internet marketing strategies for your online store. And this is not going to be easy or just a one-day plan. It will take time and effort. Therefore, finding the right marketing company as well as the correct video production company is an important factor of your site success. Below is a step by step guide on the most effective strategies to use to make your ecommerce site successful. 1. Adapt Video Marketing Strategy Did you know that videos are one of the most powerful tools to help increase traffic and conversations on your ecommerce store? If your ecommerce site lacks short videos about your products then this could be the time to add videos to your site. Why? • Videos come with great content that ranks well in search engine results • Videos help create good customer relationship • Videos provide extra information to customers about the products on your site • It’s very easy to share videos on social networks Videos is a wonderful way to use in your ecommerce site. It gives you the freedom to highlight your products, create customer reviews or develop a powerful advertisement for your products. Using videos on your online store has been proven to increase traffic needs. However, to have a great success with using video as a tool for increasing your online market, use quality software’s that will create appealing videos. Having informative and entertaining video is the best style to spark attention of new visitors. If you have a great video then it will be shared all over the social networks. 2. Practice habits of successful Ecommerce Stores If you want your ecommerce store to succeed, then you must also copy some of the habits of successful online stores. Which include: • Keep Navigation Simple Make sure that the process of shopping is simple so that customers enjoy shopping on your store. • Develop the mindset of a consumer This means that your services and products should be easy to find. Put your products in more than one category. Thinking like a consumer helps you create a satisfaction for your... --- - Published: 2018-02-27 - Modified: 2018-02-27 - URL: https://localseotampa.com/3-major-developments-affecting-seo-2018-201802/ Search engines are continually striving to improve your search experience. Marketing efforts today involve much more than simply understanding the science behind search engine optimization (SEO). They also involve adapting your website to meet their rules. This has been especially true over the past couple of years with all the changes to algorithms, techniques, and tools. However, many marketers are expecting there to be even bigger changes emerging in 2018. Optimizing for Voice Search In December 2017 Google took notice of a growing number of webmasters suddenly showing interest in voice search data. This is because these webmasters know that people are using voice search more now than ever before. Webmasters need access to this information so they can offer these searchers a better experience. Statistics show that 10% of all global search volume in 2015 came from voice searches. This means that 50 billion people are performing this type of search monthly. Google itself admits that 41% of adults and over 50% of teens make these searches multiple times daily. These statistics have led many tech giants to invest in voice search. Many people are also buying home assistants like Google Home and Amazon Alexa for in their homes. Of course, there's also Apple's Siri and Microsoft's Cortana for on your phone. Since businesses rely on web search for traffic this trend has led to drastic implications. We can expect this competition to dominate this traffic to grow throughout 2018. Completing the Shift to Mobile-First Indexing Mobile devices are obviously growing more popular today. The rise in voice search proves this. For this reason, going mobile is vital now. It's also something Google started working on in 2016. By the third quarter of 2018 mobile index will take a priority over desktop indexing though. As such, mobile websites will be crawled before desktop versions of the same site – the exact opposite of what's happening now. This is something that Google is already preparing for. They're creating “micro-moments” – instant moments that give you an instant answer to your search. This is something that many brands are already fighting for dominance in. SEO marketers need to make sure these brands are there with the right results when these searches happen. In order to do so, they need to make sure that their website responds quickly and that it has high-quality content for visitors to read. The RankBrain Algorithm RankBrain is Google's machine-learning, artificial intelligence (AI) technology that's been around since 2015. Initially, people weren't sure how it'd work and this hasn't changed much in the years since. Nevertheless, it now handles all search queries. The only thing SEO marketers know is that it analyzes a user's behavior about how long they spend on a page so they receive more accurate search results. This really shouldn't have a major impact on SEO since marketers can't control what their visitors do at other websites. Yet, it's still important to mention because it shows how important it is for business owners to... --- - Published: 2018-02-13 - Modified: 2018-02-13 - URL: https://localseotampa.com/first-place-need-seo-201802/ It's important to think of search engine optimization (SEO) as a competition. After all, there's only a limited amount of ranking space in the search engine results pages (SERPs), but there are thousands of companies who want the space. In the past, your goal is to get the highest SEO ranking possible for as many keywords and phrases as possible. This is changing today though. Old-School Thinking About Number-One Rankings In the past, the number one spot for SEO ranking was the best real estate you could get. This was purely for statistical reasons since it received about 32. 5% of all search traffic while second place only received 17. 6% and third 11. 4%. Anything below third place was negligible. However, this no longer holds true today. Why a Number One SEO Ranking Isn't as Important as in the Past There are several reasons why SEO ranking no longer depends on being in the number one spot today. These reasons include: The number one spot is no longer presented as such. Instead, today Google is presenting different things than a simple list of SERPs. Now you'll see “the local 3-pack” (a collection of the three most relevant companies for your query), a Knowledge Graph box, or a rich answer that's set aside from the organic SERPs. All of these things slightly weaken the organic SERPs. It's harder to target keywords, which was the most important preliminary factor in the past. While choosing high traffic keywords with low competition was important, this relationship is fuzzy due to semantic search today. Now it's challenging to selectively target a single, important keyword because Google matches queries with the most relevant content, regardless of the keyword. Semantic search is also making it so you'll get search traffic without targeting keywords. As long as you produce great content you'll rank well in the SERPs. Click-through rates (CTR) are directly linked to higher SERPs in that the higher you rank, the more clicks your website will receive. Additionally, the more clicks you receive, the more relevant your website appears and the more search traffic it receives. However, a number one ranking in the SERPs doesn't guarantee high CTR. This is why you need to optimize your site, making sure you have the best offer available. It will help you bring traffic to your website. Although rankings and search traffic are important, what really matters most is the type of visitor you attract to your website. So, if most of your visitors leave before they make a meaningful interaction with your brand, you won't do well in the SERPs. Therefore, there are several non-SEO strategies you must include here including optimizing your conversions, successfully branding yourself, and creating a high-quality user-focused design. Without these important components, your SEO strategy isn't very useful or valuable. The Best Strategy Today the way your SEO ranking determines your search traffic has changed. Of course, there are still some valuable keywords you'll want to target, but you can now enjoy... --- - Published: 2018-01-29 - Modified: 2018-01-29 - URL: https://localseotampa.com/5-ways-grow-business-local-seo-201801/ One of the most effective ways of getting clients to your business today is through local SEO. This is because you're promoting your business to customers who live near it. There are millions of people who are looking for businesses, products and services in these locations daily. When you carry out this strategy for your business you increase the likelihood that these people will see that you have what they're looking for. Defining Local SEO Simply put, this is how you optimize and place your website so it ranks on the local SERPs. This helps you get local customers to your business' physical address, which is why it works best for restaurants and retailers. It's especially important today as more people access the Internet through their mobile phone looking for specific products and services near them. Of those who run such searches, 50% will actually visit the business within 24 hours. 5 Ways Your Business Will Benefit From Local SEO When it comes to local SEO there are 5 significant ways in which your business will benefit. These include: More local customers are going online to find local businesses today instead of looking at printed advertisements. You'll want your product and service information, along with your business' address and hours to be easily found by them. When set up properly, 70% of those who land on your website and find the information they need will come to your location to buy something. This number is growing daily so you don't want to miss out on potential customers here. This search is highly targeted, which is good because these people already know what they want to buy. Through local SEO you're simply connecting with these people so you can make a sale. You'll convert a lot more of your website traffic into business in this way. Research shows that local directories' conversion rates are 50% higher than any other type of conversion today. This is because these directories make it easy to find you by including your business' name, address and phone number – sometimes your office hours and special details are also included so your customers always receive accurate information. There's a high demand in regards to searching for companies nearby today. These demands come from customers using their mobile device to find a good deal while on the go. People do still use their desktop computers but only about 42% of local searches come from these as compared to 51% that come from mobile devices. By making sure your business' website caters to the demands of both types of searches, you're 70% more likely to win new customers and make more sales. Getting involved in this type of marketing costs you nothing – it's free. You simply need to list your business in popular online local directories like Yelp, Bing, Google, and TripAdvisor. Doing so will help you save money in your marketing budget while also boosting your business' credibility and attracting new clients. Besides being free, this is... --- - Published: 2018-01-15 - Modified: 2018-01-15 - URL: https://localseotampa.com/starting-new-seo-campaign-without-money-201801/ When you're ready to launch an SEO campaign, your main hurdle lies in its funding. You'll find that big-name agencies charge a lot of money each month but that hiring a full-time manager or even a group of specialized contractors for your SEO will charge you just as much money. Three Ingredients of Your SEO Campaign There are three main ingredients you must have in every SEO campaign you launch. These are three strategic areas that will eventually work together to give your domain more authority. This eventually leads you to higher Search Engine Result Pages (SERPs) for all queries that your site is relevant to. They include: • Creating a functional website that your viewers enjoy and the Search Engines index for the right queries • Creating new content regularly helps show your website's authority so it has more content for the Search Engines to index, which means it ranks better in the SERPs • Large numbers of links from high-quality sites give your site better authority What to do When you Don't Want to Spend Much Money When you don't have much money to invest in a SEO campaign there are some areas you'll want to spend your time focusing on. They are: • Instead of investing a custom-built website, make sure the builder you use is SEO friendly. • Spend some time researching strong keywords and topics because this is what you'll base all of your other work on. • Optimize your site's titles and meta descriptions since they show up in SERPs so you want them to entice visitors to your site. • Create strong content for every page of your site. Main pages need several hundred words that accurately and concisely describes its purpose. • Build your off site presence includes claiming your brand’s social media profiles on all the major social platforms (take your time and completely fill in the description sections) then making regular posts to them, occasionally linking to your site's content. • Encourage your social media audience to share and link to your content so your domain authority grows naturally and you reach and engage with more people. • Build links by being a guest writer on other sites. • Continually share and syndicate content so you get more links. Although most of the work you'll do on your SEO campaign only needs completed once, there are things you'll need to continue working on (e. g. content creation). Some of these things are challenging, but by remaining focused you'll be successful. When Your SEO Campaign Requires Money Although you can start a campaign without any money, you won't get the SERPs you want. Today, the SEO world is simply too competitive for this. As such, you must spend a lot of time often creating high-quality content and earning links from high-quality publishers. This is the only way you'll build a loyal audience. These are things you can definitely do on your own, but it's much more efficient to hire an expert... --- - Published: 2018-01-09 - Modified: 2018-01-09 - URL: https://localseotampa.com/7-seo-trends-expect-2018-201801/ When it comes to Search Engine Optimization (SEO) you're entering into a really competitive, quickly evolving marketing field. Throughout its history there's been a lot of algorithm updates, new techniques and help from new technologies too. While algorithms weren't updated too often in 2017, many experts believe this will change in 2018. 7 SEO Trends to Expect in 2018 Since nobody knows for sure what the future will bring, many people are wondering what SEO trends they should expect in 2018. With this in mind, here are 7 SEO trends they believe will dominate: SEO • Video and image search will improve greatly. This is because our online interactions are slowly becoming much more visual thanks to things like faster internet speeds and more visual-friendly social media platforms leading people to want to see content instead of just reading it. SEO will need to change to keep up with this. • SEO trends have shown that featured snippets are becoming more popular and useful today. However, this is something that Google drastically decreased in the last months of 2017. Instead, Google has started focusing on knowledge graph boxes instead. These offer you specific snippets of answers to the questions you pose to the search engines so that you receive better, more consistent answers. • Individual customization will change how the Search Engine Results Pages (SERPs) are calculated. This is because smart speakers (e. g. Amazon Echo and Google Home) are growing more popular today. With them, spoken searches are changing the way that searches are made. • Voice search will continue to grow and SEO will need to keep up. They'll need to take things like your personal search history and browser cookies into consideration so that the can give you better, more customized results for your queries. • Future SEO trends will grow more dependent on machine learning instead of being dependent on the human brain. This will slowly but surely start being seen in algorithm updates in that the traditional approach to this will actually no longer exist. • SEO is going to extend beyond Google and Bing – the two search engines that have dominated the landscape for the past few years now. They're going to start seeing growing competition from third-parties like Yelp and Amazon, as well as digital assistants like Siri. There's no doubt that Google will continue to dominate, but it's important to broaden your outreach and start thinking about these other traffic generating sources if you want your business to stay competitive. • SEO trends are leaning more towards “hyper-local results” (results that target customers and present SERPs based on your location – as detailed as within a block of where you're at when you conduct the search). This is something that's growing in importance daily. While a lot of people thought that hyperlocal results were going to take off in 2017, this didn't happen. Undoubtedly this is something that must happen soon. With this thought in mind, most people believe that 2018... --- - Published: 2018-01-02 - Modified: 2018-01-02 - URL: https://localseotampa.com/mobile-voice-seo-driving-factors-2018-201801/ You can think of SEO as the offensive line of internet marketing today. This is especially true of mobile SEO and voice SEO. Nevertheless, it isn't something you'd expect. In fact, oftentimes it gets overlooked and unrecognized. However, knowing exactly how to use it is an important part of your marketing success. There are actually 6 things you as a content marketer must remember about this as we enter into 2018. Mobile SEO Must Come First About 50% of searches now happen on mobile devices. This is why it's so important for content marketers to structure their website in a way that's mobile-friendly before worrying about desktop computers being able to view the content. When you first look at your website's page design make sure you do so on your phone. As you do so, there are a few things you'll want to look for. These include: Make sure you can easily read the font. Make the zoom control buttons easily accessible. Take time to create really good content that your visitors will want to share. Make sure it's easy to share your website from a mobile device. So, use social icons instead of text since they'll capture your visitor's eye better. All of Your Content Must be Mobile Friendly In 2018 Google will move to a mobile-first index. This will take into account how well your website works on mobile devices. Google will use this information when creating its SERPs. In order to maintain your website's reach, you'll want to make sure you have a good mobile version of your website available. Even if you have a separate mobile and desktop version all the desktop content maps still need to be one-to-one with your mobile URL. Page Speed is More Important in 2018 Than Ever Before Nobody wants to wait for your website to load on their phone. This is why page speed plays an important role in SEO today. For this reason, there are a few things you can do, including: Reduce the size of your photos between 40 – 90%. Use Accelerated Mobile Pages (AMPs) – Google's solution for loading pages almost instantly because it cuts out things like excessive JavaScript. Prepare for Video Search to Dominate In the past, Internet searches used keyword phrases. Today, voice searches dominate. These typically consist of a full sentence. As such, you must structure your content differently. To get used to how these queries' structure and become better equipped to answer them, make sure that you use video search as much as possible yourself. Once you have a better understanding of this, you should include these questions in your website so that Google will pick it up in their SERPs. Remember how Your Demo Talks Think about the words used in your demo talk. Now optimize those words, their sound, and the language that they're in so more people find your website. Make sure you take time to do this in a way that Google approves of to increase your... --- - Published: 2017-12-26 - Modified: 2017-12-26 - URL: https://localseotampa.com/fight-back-reviews-facts-201712/ Reviews of a website and online citations for businesses are growing in importance more everyday. People go to reviews to determine ore than any other venue whether or not to patronize a business or service. Review sites weigh heavily regarding position in the search engine ranks so the importance of getting good to great reviews cannot be understated. It's part of your local SEO strategy that cannot be ignored. That all being said, on occasion an unhappy customer or competitor acting in an underhanded manner will post a negative review about your goods and services and you had better jump on it asap. A bad review can be the difference between success and failure for a business and the remedy for it calls for calm, resolve, and facts. Yes, facts. Facts are the only way you can fight back but far too many webmasters and marketers ignore this and get involved with either arguing with reviewers or review site owners. This can turn into an ugly mess that not only confuses the public but shows that you're not willing to handle things in a respectable manner. This is why you have to have your cool in place and deal with such reviews with the right candor and factual information. Add to that making restitution for a disgruntled customer doesn't mean they're right, but it means you're willing to accommodate them and appease them regardless of who is right or wrong. An example would be your business has 100 great reviews. The reviews cover many of the SEO parameters that make your site go to the top of the search engine pages. Suddenly, out of nowhere a review pops up with a customer raging to the wind. They're so angry you can see he slobber foaming at their mouths. Anything can set off a customer such as a discourteous staff, late shipping, damaged goods and more. The key to resolving this is to nip it in the bud right then and there and set a public example that you not only care about the complaint but you care about the customer. Joe Smith posts a review about your company that is scathing. He may not have put all the details in the review that gives you an idea of what his problem is. You can contact him offline via their email or just battle the problem out in public. Joe Smith might be peeved about how the item arrived a day after his granddaughter's birthday. He wants a refund. He wants an apology and so on. The whole world is watching and it's time for you to go to bat. You first chill him out with an apology but you back that up with a promise to get to the bottom of things. Yes you'll have to bite the bullet and give him his refund, but you sweeten the deal with sending him an extra toy for his granddaughter and make sure the public sees this. You show your shipping info... --- - Published: 2017-12-18 - Modified: 2017-12-18 - URL: https://localseotampa.com/invest-properly-seo-ppc-pay-per-click-201712/ Every business has its own promotional money earmarked. The problem is that online promotion can cost a good dollar. To get to the top of the search engine pages or even to set up a PPC or Pay Per Click program can not only be costly but call for a lot of work. We need to look at how far your dollar can go and for what you should be looking out for. Think Wisely First of all, think wisely. You don't want all your investment money going into one thing. Keyword research and other vital SEO factors don't have to cost you that much money if you use your time wisely and do some research on your own. Google offers some free programs to help you do research and other software out there can do similar. You'll need to do some shopping around but the bottom line is that you can get a good head start on the competition via your own education. This means doing a wise and comprehensive look at your budget and applying it where the statistics say is best. Spread It Around Don't put all your eggs in one basket is a good bit of advice for your PPC campaigns. You'll need to look at the entire picture of where you want your budget money applied and then comes the harder work. PPC is fraught with dangers and pitfalls. You can lose tons of money if you don't do it right. You want people to click those links and convert them into customers, not just people ogling at what your site has to say. Your skills at sales pitching come in handy here because you could send everybody on Earth to your website but if you've no savvy to sell them something all you're doing is burning up bandwidth. Each PPC program has its own guidelines and professionals may or may not help you without paying for top flight consultation fees. The plus side is that thee proper PPC systems have statistical data that you can peruse at any time and distinguish which campaigns work and which don't. Once you get a feel for this you'll know far better how to apply your budget. It's better to get 100 sales from 10,000 hits than 1 sale after 1,000,000 hits. This is where many goof up. They figur3e the more traffic the better. Not so, you want that targeted organic traffic that only fine tuning and knowledge can afford. How To Play Your PPC Campaigns With a bit of an education you can now shop around for those PPC campaigns that will get you rolling. As mentioned earlier, spread things out. Invest different percentages into each campaign, do your work and promotion and see what grows from that crop. If a blog of yours gets 10,000 hits a month equaling to 100 sales then that's the PPC program you want to keep. You want to rinse and repeat what's been successful there without turning things into... --- - Published: 2017-12-11 - Modified: 2017-12-25 - URL: https://localseotampa.com/nice-goes-long-social-media-seo-201712/ Now that just about everyone on Earth is using social media, today's web marketer has to know how to use this wellspring to make the most of profit and gain. There are all kinds of gurus out there with tips, courses, and other nonsense but the bottom line is learning social media for marketing calls for getting a professional to set up your campaign infrastructure but also on how to conduct oneself for better gains. First thing is that social media is a volatile ocean of opinions and so on. People love to argue and fuss, and even though it's chaotic it still generates immense traffic, and when optimized it can turn into enormous profits. The big boys know this all too well. They hire specialists for every aspect of social media but they sometimes forget one important thing: It's best to smile and make friends, then lose sales due to antagonism. People don't like to be attacked. It's a human frailty that we fall all to pieces when our options and choices become invalidated. Trolls are best at this, and they can ruin a message board or blog or newsfeed. If you're drumming up business this si the one thing, you must always avoid. Remember the adage that you get more with honey than vinegar. This holds true for people who read your posts and how you respond to them and other people's posts. Let's say you're on a popular blog or message board or social media page and the topic of the site is about plumbing. You own your own plumbing company, and you're trying to drum up business interest. The first thing you don't do is blab about your business in a spammy manner. Instead, you segue' into each conversation with a friendly demeanor and helpful nature. As you become one with the pack, people will depend on your valued opinion, and that's when you've got them on the hook. You don't need to post your URLs but in some cases you can. You can get lots of headway via messages, but the search engines won't list those. Instead, make posts that have images that are helpful that have your business info tagged in them. This, the search engines will pick up. Don't ever contradict the moderators or owners of the site and don't piss off long-term members. Instead of correcting them, just add that you've had a similar situation and you handled it easily. For example, let's say you own a home or office decorating business. The forum venue you're on has people debating the best furniture to buy and how to place it. Well, you join in and mention how your customers really enjoyed how you decorated their offices and how you had a big party afterward. You might post a pic of you all partying. People love that kind of stuff and will recognize you as someone who is business savvy but also real and professional about what you do. Customers can't have pride... --- - Published: 2017-12-05 - Modified: 2017-12-05 - URL: https://localseotampa.com/three-ways-social-media-seo-work-well-201712/ Now that social media is the 800lb gorilla in the room for organic traffic and SEO specialty; it has Google crawling all over it in a marriage of necessity that benefits both. That being said, know how to use social media and SEO is of such great importance that to avoid it would be foolhardy, to say the least. Here, we'll look at four fine strategies to use social media and SEO to your advantage Get On Board If you've been lax in getting on board to partake in social media, then you had better do so quick. It's not that difficult, and just one Facebook profile page for you and your business can make all the difference in the world. You have to understand the levels of these advantages to appreciate their effectiveness. You may have gone to high school or college or been in the military and made lots of friends and associates. They may have enjoyed your counsel and good cheer. They'll definitely be searching social media for you so they can friend you and be part of your life. It's not a matter of how many friends and associates you have, but 'whom' they are. You can amass 5,000 friends on Facebook, but only ten of them are worth any traffic and sales. It works on a mass math scale, but each step helps. Having ten high profile friends with 5,000 high profile friends each is like money in the bank, but it won't do you any good if you're not to be found. Get yourself those Facebook, Pinterest, Instagram pages and promote your goods and services. It's a huge task but in the long term and short term you'll see dramatic results and fast. Know The Social Media Ropes Social media is tricky in that each company has their own rules of engagement. What works on Facebook won't work on Pinterest or Twitter sometimes and vice versa. Read the rules. Know the lingo, follow the TOS (Terms Of Service) and ask around for the ethical ways of exploiting each for the betterment of your business. All this will automatically convert into SEO gains as the words you use on each site will become keywords, keyphrases, and key groups by default. So if you're selling pet supplies and are a pet supply specialist, then your social media pages must list this data thus attracting people who find it of interest. You can use your company's slogan and hype but don't overdo it. Instead, let the friends and visitors do the work for you. If you post that your pet supply company 'feeds every kind of dog in the world,' somebody is going to ask if their mutt or breed is covered. This is where you snag up that info and respond cordially. People reading the posts will add their comments, and this gives you the opportunity to hype your game. Post interesting graphics, videos, memes with your main website info and encourage others to share. This... --- - Published: 2017-11-27 - Modified: 2017-11-27 - URL: https://localseotampa.com/tricks-traps-local-seo-reputation-management-201711/ As a business owner and especially a small business owner, your online presence is a lifeblood of your success. That being said, your reputation online is just as valuable as your brick and mortar reputation. In order to maintain a good rep and mage it when things go wrong is what we'll look for here. The Technicalities Of Reputation Management Not going to get too technical here, because the technical stuff that monitors your online rep only works as well as your handling of problems before they occur and after. The old do's and don'ts apply here, but the difficulty is that with online rep your customers and competition and saboteurs hit you from a distance or even a world away. The first thing to do is be as informative and professional as you can be. Your website has to be attractive and pertinent to the surfer's needs and wants. You also need to make sure your site is accommodating in every form and fashion. Mobile is the big gorilla in the room here, and voice search is moving in quickly. If people can't see your site properly nor navigate it so, then they'll post all over that you don't know what you're doing, and that kind of information can break you. The reason being is today's social media is like a lightning bolt to success and trouble. You do one thing wrong and the next thing it's blasted all over the planet. You do one thing right and your rep can shoot through the roof. Reviews Are Important Here is where reviews come in. Reviews are vital, and you should encourage happy customers to post them. Offer discount or something if they do. This way, even if one dissatisfied customer posts, there will be ten more positive reviews. If a review is harmful, you need to address it immediately. You do this with a smile on your face and not attack the reviewer. If Joe Shmoe writes about how he bought your t-shirt online but it had a tear in it, don't debate with him that he's a clumsy package opener or that he should have kept his dog away from the shirt. Instead, offer an apology that you don't know how that happened and offer him a refund and a new shirt. If they don't accept either, then they'll look like a general sore loser, and no one will approve of their complaint in the first place. Ask customers to post reviews on their blogs and sites and social media with a link to your site. If you have an affiliate program, all the better. They'll send organic traffic, and you'll both come out on top. Ask Your Customers To Join In This is where surfers are missing out on a goldmine. They'll chat on and on about some company or product and miss out on the option of making money via an affiliate code. You have to make them realize this because they can make money across... --- - Published: 2017-11-20 - Modified: 2024-09-13 - URL: https://localseotampa.com/birds-eye-view-new-google-posts-feature-201711/ Once again Google has upended the apple cart by introducing a new free feature for market4ers to use to give their websites a boost. It's called Google Posts and is a feature for the GMB aka Google My Business platform. This new feature allows for people to post a 300 word update regarding their business issues and announcements that lasts about 7 days. It was introduced to a test group earlier this year and hopefully all the bugs are worked out and can now be used to the benefit of one and all. How this will change the face of search engine results is unknown. It's going to be a battlefield for sure as people try every way to make the best of this new feature. One thing to be concerned with is how the crafty marketers out there try to take advantage of this and ruin it for others. It's inevitable that any new feature or technique will be exploited by those who want to beat the system, so it will be about 6 months or so for Google to uncover these tactics and defend against them. Another thing to look out for is the wild card. Often with new techniques the intended results can be different when others apply their ingenuity or sheer dumb luck. It's quite possible that some business poster will do something with this feature that no one had expected and gain the high ground in the search engine results. Since the posts will appear in various Google features then it's going to take an eagle eye to keep tabs on the new developments and techniques that emerge. There are sure to be various groundswells when events like this occur and being able to adapt to them will call for an SEO team that is on their toes. The biggest change in the game will be with local SEO. The posts will allow for companies to post their NAPs (Name Address Phone) so that all that see the posts will know where to go. This will add to your main sites overall local SEO and it is a good idea to hone your skills regarding local SEO now or hire an expert to do so. Local SEO Tampa is a company that is on the ball regarding this new Google feature. They saw it coming from a country mile away and were on top of the game from the start. Their experts in all areas of SEO have been experimenting day and night to make the most of the new Google Posts feature. As time goes on they will be equally on top of any new changes in the process and how best to use it to your advantage. There will be wild card innovations that they will be there for and might come up with some of their own. In that case, you definitely will want to have them on your SEO team. This is all exciting news and another big feather in the... --- - Published: 2017-11-13 - Modified: 2017-11-13 - URL: https://localseotampa.com/several-ways-know-small-business-seo-campaign-working-201711/ One's small business SEO campaigns are a major investment in time, money, and resources. Some people believe that things will happen overnight when in fact it may take some time to see results and a longer period of time to see the kind of results that turn into a good ROI. Well, there's more than one way to find out if your SEO campaigns are going in the right direction and you'll be surprised what the indicators are. First Things First The first thing a small business wants to see regarding SEO results is their placement on the search engine pages based on the keywords, keyphrases, and keygroups that the business has sought after. This is where the first mistake comes in as well. Battling for the top spot in generic keywords is futile. The big companies have already researched and bought up all the top ad spots. Your chances of defeating them is practically impossible. SEO campaign success isn't always about placing high in the search engines. For some things it works but there's a bigger battle plan in action. It's how you create content on your site that also focuses on you, your location, and your brand name products. If you have a specific brand then people will be looking for that brand. If your brand is about your cookie business, then hoping for the top spot in the keywords "best cookies in the world" is not going to help. What you need to focus on is what is it about your product that is also attractive to the public using basic keywords like 'tasty', 'yummy', 'chocolate chip' and other descriptions, however, you won't score high for those keywords as they are. They need subjects to be attached to. Your location for one is what is called Local SEO. This allows people in your area to know you're the go-to business for your specific products and services. Believe it or not this helps when people search in Google who are from your area or have shown interest in it. When your statistics show that the traffic coming to your site comes from specific keywords that are associated to your location, then you'll show up high in the SERPs. Second Thing Traffic stats are most important here. Not only do you want traffic, but you want the kind of traffic that does two things. It must bring organic traffic and that traffic must contribute to more to your SEO. This is where the rubber meets the road. Examining your organic traffic stats you'll see which words in all the copy and tags are bringing in the traffic, from which sources and in which ratios. The fun also begins here. In your stats you might see that Google sends 1,000 hits a day based on your prime keywords, yet Google also sends in 5,000 hits a day for your prime keywords and your location data like your city or street. You then may notice that Google sends in 500 hits... --- - Published: 2017-11-06 - Modified: 2017-11-06 - URL: https://localseotampa.com/small-businesses-need-seo-201711/ One of the biggest mistakes a small business that markets online do not take advantage of SEO or Search Engine Optimization. It is the nuts and bolts of what gets your webpages noticed and indexed on the search engine pages. Without it, you're languishing in search engine hell. Search engines require each webpage to have specific technical and creative data that melds together so that their web crawlers can accurately find and list your webpages properly. This calls for both simple and complex strategies and technologies that in some cases you can do alone, but when it comes to beating the competition, you might need a professional to step in and get things rolling. How you structure your website is first. It has to have a simple layout and proper placement of graphics, copy, images including videos. Each page has to have your contact information and all relative data pertaining to your good and services. Without this information, the search engines won't know what to make of your site and consider it unprofessional and not worthy of higher inclusion on their search engine pages. You need a proper title with your preferred keywords, keyphrases, and keygroups included. On every page you should have keywords that are relevant to your site and that includes the copy and tags. Videos, pics, graphics, blog posts should all have the right tags. For example, let's say your site is about hair care. Your company's name is "ABC Hair Care. " Well, you want that info in each tag and blog post and other content. Not only that but your location and contact information on each page. This is referred to Local SEO. All forms of SEO and its sub-categories helps. You need to place them properly and not cram your site with this info, or you'll look like you are doing a punishable tactic called "keyword stuffing. " Don't let anyone fool you; this is not the way to go. Do things correct and honestly and you'll reap the rewards. SEO is a long-term process. It won't happen overnight. It takes strategy and patience. What you establish today will grow over the months as you add more and more along the way, preferably via blog posts and social networking. You have to realize that you're up against a lot of competition out there. If you don't have a mega fortune to invest in buying keyword space on the search engines, you're going to have to rely on the fundamental procedures that the pro SEO companies employ. As mentioned earlier, you can do some things yourself, but when it comes to knocking down the doors to success, you need professional help. What an SEO company does is first, review your site for its compliance and fundamental structure. They will find the problems and make an assessment what will be needed and then present you with a battle plan and price estimate. This isn't a one-time thing. SEO takes time. The SEO company will educate you... --- - Published: 2017-10-31 - Modified: 2017-10-31 - URL: https://localseotampa.com/making-best-bad-review-201710/ It happens to all business. Someone doesn't like your products or services and they complain about it online. Unaddressed these complaints or bad reviews can catch the eye of the public and may be detrimental to your sales. In any case, it's a good idea to address these reviews and make the best of them and here are several smart and effective ways to get out of such a situation. 1-Don't Lose Your Temper When you see a bad review of your website, products, services, or even your brand name, don't get upset and fly off the handle. It's not a bad thing if you realize how to handle things Getting mad and posting a harsh retort or getting all antagonistic only shows that the person who posted the bad review has hit a nerve about something you've neglected or know full well is a weakness. You might sell the best apples in the area but your bags and packaging falls apart. You knew it and were working on getting the problem solved but it's too late, a customer bought your apples and the packaging broke and the apples spilled all over the parking lot. The customer turns around and sees another person with a busted bag of apples and it's your brand. Well now they're sore and are angry with you and post the incident online. Next thing you know a bunch of other people are showing concern. This is when you go into repair mode, not angry mode. 2-Act Quickly But Not Irresponsibly When a bad review pops up you'll have to act quickly. It depends on where and via what venue the complaint has been posted. A negative post on Facebook has to be handled in a different way than on Twitter. If it's a genuine complaint then you keep a smile on your face and respond like any responsible proprietor would do. It's not a case of the 'customer's always right, it's a matter of putting out a fire at the start. So if Mrs. Crumble writes a post about how your mechanic was rude, you don't argue with her but instead respond with alarm that she feels insulted by one of your staff. Assure her that you'll be looking into the matter pronto and that you won't rest until she feels better. Others will see this and realize that you're a very concerned business owner who takes pride in their service and goods. That you care enough to take the steps to rectify the situation. If someone who is just being mean and posts something negative just short of libel, then ask your happy customers to respond or address the meany by stating you've got thousands of satisfied customers and that you would be happy if they actually tried your services. They'll back down because it means they'll have to get on the proving grounds and that means they would have to put up or shut up. 3-Encourage Your Customers To Interact Engagement is what... --- - Published: 2017-10-24 - Modified: 2017-10-24 - URL: https://localseotampa.com/two-way-street-regarding-seo-service-201710/ Doing SEO properly is a two-way street. The SEO expert and the client must see eye to eye on all things or they're headed toward disaster. SEO isn't some magic bullet that will propel your website to the top of the Google search pages overnight. It's a combination of long and short term strategies and technologies that it takes two to tango with, the client and SEO company. SEO companies have to understand that clients may be totally ignorant the way SEO is engineered. The client has to understand that tall the gossip and hearsay they've encountered may fly in the face of sound SEO procedure. This conflict scenario may seem idiotic but it's an every day thing regarding client and SEO pro. The problems are that SEO is a very, very complicated combination of art and science. It's a never ending battle to keep up on the latest technologies and strategies so that the client's site can compete or dominate. Sometimes strict adherence to procedure is warranted and on the other hand sheer dumb luck or out of the box thinking and action are what is called for. The randomity of SEO is that a wild card can appear any minute. You can plan and engineer a site to within an inch of its life and it looks good to get some favorable spots on the search engine pages and after several months it doesn't perform well. On the other hand a designer might slip up and place copy in a way or a picture or video in a way that suddenly becomes the search target others are crying for. As an SEO company you need to understand that your client isn't as aware of what you're trying to accomplish. This takes care and concern and proper communication. You mus listen to the client and allay any fears or apprehension they have. This doesn't by any means call for doing whatever they request. Your duty is to get their website in the right lane of the information super highway traffic and not wallowing on the side of the road waiting for a tow truck. Explain the definitions of all the basic terms. Explain the basic strategies and make absolutely clear they understand them. This way you'll be on the same page from the start and not having to interrupt production at every stop and turn. This doesn't mean be as rigid as a street sign, it means being thorough yet flexible in the right way at the right time. Since no two clients are alike they may offer information about their niche that you weren't aware of. Suddenly as the SEO company you get a light-bulb of ideas go off in your head that you feel will be perfect for drawing the surfers in. This is where the big decisions are made and you'll have to do some experimentation along the way. This is a good idea because if your client points out something of extreme interest to the... --- - Published: 2017-10-16 - Modified: 2017-10-16 - URL: https://localseotampa.com/creating-local-seo-content-fun-201710/ When it comes to doing Local SEO content creation, things will go much smoother if you if you get creative with it to avoid looking spammy and snag that organic traffic you're looking for. Here, we'll take a look at some ideas you can implement that should hedge your bets as well as focus on a company that does it all right. When it comes to Local SEO the key point is to add your location to wherever it is applicable and relative to your website content. This means copy, photos, videos, and blog content. It's in these areas that you can add your location and relevant data. You've got a wide spread where you can do this and then add the additional keywords, keyphrases, and keygroups that come along with it all. For example, let's say your website is about beauty supplies. Well, of course you would want those keywords relevant to beauty supplies to be prevalent across your website. However, to add more power to your SEO punch, you add data regarding your location to it also. Remember, you're vying for the top keywords which the big companies rule at, however, those big companies don't have the advantage of being prominent in your area unless they manufacture there or have products at local big stores. Even then you're at an advantage because the big stores have so much product that they can't engage in local issues or they would associate their corporate brand in a bad way. This is where you come in. You post things on your blog regarding your clientele. Add their local info as well. So if Mary Jones shows up for a manicure you post pics and video of it and the data about your location and hers will pop up. Now if Mary has a popular Facebook page, then her friends stand a good chance of seeing the links and visit your site. On another trick, visit local venues like parades and celebrations. Take pics of you talking about the event and also ask customers and employees to show off what your merchandise or services has done. You may gain local celebrity status especially on social media. This will generate traffic for your main keywords and related keywords that adds to your overall traffic. When new products come out, invite customers to try them for free. Take video and take pics of their opinions and even see if you can chat with their friends. If you have social events where they can try out products or show off their new stuff, you again have the advantage o gathering their local data and posting it on your site. As time goes on, you'll be collecting more and more Local SEO information that the search engines and social networks can't ignore. Social media like Instagram or Facebook or Pinterest can be a boon to this strategy. Every time you take vids or pics or write a blog post, you can post it to social media... --- - Published: 2017-10-09 - Modified: 2017-10-09 - URL: https://localseotampa.com/making-sense-naps-201710/ Your Name Address and Phone number are what we call in SEO, NAPs. This information is vital to be placed strategically on your website. Without it you're losing traffic and revenue and we'll look at why. When search engines and customers are looking for your goods and services, the data including your NAPs is of high importance. You're being indexed based on your location via an area of SEO called 'Local SEO'. Local SEO is a division of SEO that focuses primarily on your location and contact data. Without this data strategically placed on your site you'll end up losing too much to the competition that does. Search engines like Google crawl your webpages for all the pertinent data that is in text. If your location and other locale data isn't in this format, it won't index your webpage in that category. So if you owned 'Acme Car Rental, 123 Smith Street in Kalamazoo, Michigan', and you didn't include all this data plus your phone number, then people looking for such services in your area wouldn't know that you were a provider. You not only need to put this data on every webpage, but also n a contact page. You need to include your location in posts and when tagging pictures, videos, and anything relating to your site. It doesn't stop there. You have to be aware of every opportunity to places your NAPs on your site and in posts and comments to others. Directories are another area you need to post your NAPs. This ranges from Yelp to the BBB site. Wherever you can and whenever you can without being spammy, you should include your NAPs. This will show up to Google and people looking for such goods and services are bound to see your listings a the top of the SERPs even when competitors pay for the top spot ads. You'll make extra mileage with your NAPs when you post on your blogs and in social media regarding popular events in your area or newsworthy events. If a big celebrity visits town or a top band or even a political figure, try to write about it and don't forget to put in your NAPs data on the post. . Your social media pages needs this data too and don't forget those communication apps like Skype. When commenting on others' posts sand blogs, gingerly try to include your NAPs in the post replies and make sure your online profile has your NAPs data included. Lots of people put on privacy settings and they end up losing valuable Local SEO points as no one can crawl their NAPs. Your print ads should have your NAPs on them too. Remember, graphics may have your NAPs data on them but the search engines can't crawl that. You need to add it in the text format and post it wherever you can. Let's say on Page one you put your NAPs data on on the bottom of the page. In your page's copy... --- - Published: 2017-10-02 - Modified: 2017-10-02 - URL: https://localseotampa.com/local-seo-best-friend-201710/ If you're new to the term 'Local SEO' then sit down and get some coffee or a soda because your world is about to change. Local SEO is nothing more than doing SEO with keywords and keyphrases and keygroups that exploit words and phrases and terms particular to your location. That means word like the name of your town or city, state or neighborhood and even your street. It also means the names of local people of prominence and events of public popularity. It also means using words of local historic prominence and the names of those that made history. You might ask why you should use the name of the local historic figure from the Revolutionary War who won a battle there in conjunction with your plumbing business. The two have nothing to do with each other. That is the farthest thing from the truth. You would not believe how many people looking for that Revolutionary war hear also might need plumbing work done. It may not be in the same volume that your basic keywords are reaching, but it's business all the same. People search for things all the time and they also need goods and services and while searching via the web for other things than your business, will stumble upon your website's content by accident. This is just like getting free advertising. This is why you need to really look at your website determine if you're getting the most out of the content you've posted. It calls for having an engaging website with the public on all levels. This will then turn words you u didn't even think were important into magnets for traffic. This is why you use your contact information in as much content on your site as possible. All your pictures, videos, graphics, copy should if possible contain your location and any pertinent local data. Don't do any keyword stuffing, just let things flow naturally. This will register with Google as valued and informative data, just not random junk tossed around for trying to beat their system. How To Get Things Going First of all you need to analyze your site to make sure that your NAPs are in order. That's Name, Address, Phone. It should be at the top or bottom or side of the webpage and on every page. This way you'll be able to get your pages indexed that include this vital data. Google doesn't index sites, but they index webpages so if your site's pages don't have your local data on them you'll be missing out on opportunities. Once you've perused your site to see what local info is there you'll know where you need to put it if neglected and how to efficiently put the local data so as to be indexed but not penalized. On pages where you're showcasing your goods and services make sure the page has your NAP data and in the copy and images they're tagged with local data. Of course your goods and... --- - Published: 2017-09-18 - Modified: 2017-09-20 - URL: https://localseotampa.com/using-social-media-marketing-disaster-strikes-201709/ There's no need to remind anyone of the headlines in the news regarding disasters. In the U. S. , alone, there has been one disaster after another. The past few years has seen an increase of both natural and man-made disasters and these catastrophic events can sometimes put a small business on its back with no sign of someone turning it over. When disaster strikes the small business has to be prepared for the event and how to maintain one's cool as well as recover. Thanks to advances in various technologies we can see some disasters on the horizon and prepare for them. Even for the unforeseen disasters, a small business can recover if they use such technologies responsibly. Social media is one tool of immeasurable value and it's wise to make sure one knows how to use it. The primary thing is to know how to operate the various social media venues for your marketing. You want to use it for preventative and remedial actions. You don't want to get caught on the bad end of a disaster. You will lose too much ground to your customers and competitors. If your goods and services are in need and you're capable of providing them but no one knows what's going on with your company, they'll look elsewhere and the next thing you know you'll be staring at a blank parking lot where customers used to park. An Ounce Of Prevention The old saying that an ounce of prevention is worth a pound of cure, fits in perfectly here. You have to understand that your online customers live in various parts of the world. Some live in areas where the biggest danger is an occasional thunderstorm. Others live in areas that are prone to earthquakes or tornadoes and as we've seen of late, hurricanes. You need to be prepared to accommodate your online and brick and mortar customers and the preventative measures means keeping your website up to date and easy to use. You may have goods and services that people in a disaster need desperately. Often disaster stricken areas may lose electrical power or other valuable resources. Luckily, mobile and WiFi have allowed for people to communicate during and after such disasters. As a matter of fact, that's why the internet itself was invented. To provide communication and accessible information databases in case of war or natural disaster. So far it's showing that it works. Even though you can communicate during a disaster via mobile, if your website isn't mobile friendly and your website doesn't have the information the distressed surfer needs, then you're in major trouble. Not only will you lose sales, but you'll lose an opportunity for promotion like no other. People remember who was there when they were in dire need. Not only do they remember but they laud such people and businesses and authorities that were there when people needed someone most. If your services aren't accessible during a crisis you'll have lost out on present... --- - Published: 2017-09-11 - Modified: 2017-09-11 - URL: https://localseotampa.com/primary-goals-seo-201709/ Sometimes people can lose sight of what a website and SEO is all about. Why the importance of ranking high in the search engines is of such vital importance. This is where far too many webmasters and marketers get tossed to the side. Not being realistic as to what is most valuable via SEO and what isn't. Let's cut to the chase here. If you're using the web for business, your number one goal via SEO is converting surfers into customers. This means bringing in leads. Via the leads, you get sales. Plain and simple. Anything other than this is nothing more than a wast e of time and energy. You're in business to generate capital, not win some popularity contest. If your site is geared for something personal, then your goal is to convert surfers into regular fans and friends. Even though your goal isn't in making money, such a site done properly can convert the traffic into a customer base later on if one chooses so. See, it's not an Einstein equation here. It's simple math. Build convertible traffic into money via the proper and responsible application of SEO. Your every action should be for growing your audience, converting them into customers, and retaining them for further income. In order to use SEO to bring about these results, it calls for knowing the fundamentals of website design and engineering, marketing design and engineering, and SEO design and engineering. It means doing lots of homework, applying tried and true techniques, and some trial and error innovation and experimentation. Every now and then a layman will stumble upon a discovery, usually by sheer dumb luck, that upends the SEO game. Such random events are feared by companies that have invested tons of money into their SEO campaigns. They can spend a fortune on keywords and strategies in their niche only to find themselves behind the pack when someone creates copy or a phrase that is proprietary to a niche that goes viral. This is why you need to not only study on your own but to also enlist the skills of an SEO company. The SEO companies spend night and day keeping tabs on the latest technologies and techniques regarding SEO but also in computing and the internet. They know what works and what doesn't. In some cases a client will just want a larger audience to rant to and there is optimization for that, but for the business owner, it's all about a larger audience that spends money. This calls for expertise. SEO success is a long-term goal. In some rare cases, one can find one's website shooting to the top of the search engine results due to exclusivity in a given niche. SEO professionals know this phenomenon all too well. They are always on the lookout for such events because if they don't take advantage of it, it can mean losses in major revenue and brand name superiority. So you're looking for SEO that brings in the money... --- - Published: 2017-09-05 - Modified: 2017-09-05 - URL: https://localseotampa.com/seo-low-budget-201709/ SEO can be quite expensive, especially if you're going for the most common of keywords for your niche. Only the big boys can dominate the top spots and they will pay millions. It doesn't always work as sometimes an upstart can dominate with just the right tactics even on a low budget. We'll look at some ways to get more SEO bang for your buck on a low budget. The Proper Outlook First of all, you'll have to have the proper outlook regarding your low budget approach to SEO. Quite often a big corporation that's paid a lot for a top spot can get upended when an upstart employs SEO basics in combination with smart onsite strategies. This calls for making sure the basics are covered across the board. Your site has to be optimized to be able to exploit every known SEO technique and technology available. It means a site that is well laid out, has a fast loading time, has no spelling or grammatical errors and is tagged, description, and titled correctly with the keywords you want to exploit. All this takes time which is one of the main reasons people hire an SEO professional. SEO takes a lot of time unless you own something proprietary or unique. If you're out there battling for the same keywords as others who have far more money to than you, you'll end up losing from the start. This is an approach that is both educational and will help you start off on the right foundation for further building up of your SEO campaign. Content Is King In the viral world of the web, excellent content can be a major game changer regarding SEO success. Hiring developers and contractors can be a frightful cost. You want copy, pics, videos, that scream for attention from the public. All this content has to be unique and of entertaining quality that gets the audiences to engage and share. You're killing several birds with one stone when it comes to quality content and no SEO company can do you any good without it. It's a teamwork thing if you hire an SEO pro, but you can do it yourself. If you're an already competent and talented person, the journey won't be so hazardous. You'll be able to hone your skills and save yourself a ton of money. When your content contains your keywords and is liked and shared, you solve the problem of organic inbound links. People with viral content end up shooting up the SERPs at alarming speed saving tons of time, money, and effort. It builds you an online presence and garners customers who turn into friends. This can turn into generational customer bases if you want the long term effects. It basically calls for studying on your own. You can get free tutorials all over the place. Many webmasters and company owners who have been where you feel obligated to teach others often for free, to save you the misery they went through.... --- - Published: 2017-08-28 - Modified: 2017-08-28 - URL: https://localseotampa.com/can-improve-local-seo-201708/ This is a question that is easily answered. It's not easily performed, but once you've gotten a clear idea of what Local SEO is you'll understand why the tips provided here will be of great value. Importance Of Local SEO First thing is to realize that your Local SEO stats may not be where you want them usually starts with your own misunderstanding of either the value of it or your inapplicable approach to it. Local SEO is an augmentation of general SEO practices. Just like the energy and determination you've applied with regular SEO, you'll need to apply the same with Local SEO. Your location is of vast importance here. If you think people are going to find your site based on your general keywords alone, you're gravely mistaken. Anyone in your region is going to be looking for goods and services nearby. They don't want to travel hither and yon to get what they want. Mail order is the way people go when something they want isn't affordable in their area, and in some cases, even mail order won't do so they need to look nearby. If your company doesn't emphasize that your location is the place to be, then they 'll find results in the search engines that point to a company that does or none at all. This puts you at a disadvantage as your competitors will gain the high ground. Far too many web marketers and webmasters have neglected Local SEO and wonder why sales are so rotten. Things To Do The first step is to look at your website and look to see if your location's data is in strategic places on your website and blog. Your NAP (Name Address Phone) should be visible on every page of your site. Make sure everything is up to date and spelled correctly. Don't miss this step or you're just fighting the inevitable which is lost traffic and revenue. Even graphics, photos, and videos should have tags with your location in them. For example, if you post a pic of your people doing a job, that pic should mention what they're doing, your company name and location. As surfers looking for a nearby company that you offer services for, the more mentions of location that aren't spammy will do you good. Ways To Apply Local SEO Thanks to social media, Local SEO has exploded in value. The means by which your local data can be spread out are numerous. Especially via social media as your social media venues will have your local data, any commentary you deliver should, and anyone who comments on your posts will be doing so automatically. Your Pinterest and Twitter posts should as well. As people comment, link, and share these posts, with your hyperlinks involved, it will appear to Google that your site is of significance especially if those inbound links are from popular or authoritative websites. Cool Local SEO Tips Being creative regarding Local SEO is all the better. This means... --- - Published: 2017-08-23 - Modified: 2017-08-25 - URL: https://localseotampa.com/website-needs-run-https-protocol-ssl-201708/ Ensuring that your current website and business run on HTTPS protocol (SSL) means a variety of benefits, requirements, and other needs will be met in the current demands of today’s market. In fact, most new browsers add-ons, and other features specifically require that websites being viewed, visited, or utilized have SSL encryption certification and protection in place. This also includes more progressive websites and apps, because it is the current market standard, recognized, and trusted by both companies and consumers alike throughout the world. Why SSL? Other examples of why SSL or HTTPS protection is necessary is because it secures not only you and your customer’s data, but also the usage of their browsers and private computer systems or networks. When you add SSL to a Standard Hyper Text Transfer Protocol (HTTP) you, in turn, get a Hyper Text Protocol Secure (HTTPS) or otherwise accredited, recognized, and trusted website or business. In fact, there are several levels of SSL features for websites and businesses, some even being as stringent as requiring a background check on a company before certification. SSL’s are unique because they are not only designed to protect your primary website, but also sub-domains - which means it can be used to protect up to 250 of YOUR domains! Website hypertext and common functions like “getUserMedia” as well as geolocation features are also other, interactive media-related examples of why SSL is so critical to any website or business serious about successfully marketing itself. Where Google Currently Stands on SSL Google has already publicly announced that it will favor websites protected by SSL in its search results – and ultimately begin marking such websites otherwise unprotected with an untrusted title and Red Triangle Warning - which is sure to deteriorate website traffic for those who are non-compliant. SSL certification on websites is also a standard requirement for Android users, and those looking to use or interact with such mobile-friendly websites. Ultimately, SSL is also going to deliver more consistent, preferred referral data via Google – which means other major search engines are likely to follow this trend. Most PC’s, when they interact with websites that do not have SSL certification and protection will attempt to warn and block you with a warning that data is NOT secure, and offer you the opportunity to either turn back, or “Add an Exception” for said site. Additionally, newer, planned Google features also require internet browsers using HTTP/2 Protocol technology, and requiring that HTTPS is enabled. For any business or product owner, you’ve likely come to learn by now that SEO or Search Engine Optimization is critical when it comes to effectively marketing your product, and obtaining organic traffic. Due to malicious users, and the rise of “hackers” looking for new ways to exploit websites and steal user’s data, SSL is becoming the new standard in today’s websites. That is, especially those that involve the transmission of financial or private data between the user, site, and even your PC – as the domain... --- - Published: 2017-08-21 - Modified: 2017-08-22 - URL: https://localseotampa.com/whats-old-seo-sometimes-still-good-201708/ SEO is an ever changing landscape. In the past 20 plus years, webmasters have seen search engines coming up with more and more ways of leveling the playing field to support professionalism and honesty in websites. Gone are the days of spam and manipulation, and the focus now is on several factors and tactics that you had better adopt and follow or you'll be left in the dust. Here, we'll take a look at what works still and what to avoid. First of all, using sloppy or unprofessional layout and structure will get you creamed by the search engines. If your site looks like it was built by a chimpanzee on crack, you will soon find your SERP listing somewhere so low it would take a surfer years to find it. Google's bots will have to not only see your site but will have to be able to send in data that fits Google's standards. Google is sick and tired of worthless websites that deliver nothing near to the value of what its surfers desire and need. If surfers run into sites that are nothing more than spam traps, the surfers will go elsewhere and Google loses revenue and traffic. This is like poison to Google and any search engine, so it's best you go pro or suffer the consequences. Take the time to review your site honestly and objectively. Make sure the spelling and grammar are the best you can do and make sure the tags are relevant and the navigation is easy. Don't cram each page with redundant or irrelevant information. Honesty is the best policy and any deception will either be picked up by Google's algorithms or by surfers who file complaints. No Black Hat Techniques Second, no 'Black Hat' techniques. There's always some joker who thinks he can beat the system. In many cases, the smartest programmers and developers will indeed find an exploit to cheat the search engine systems. Not so much today as in the past, but it still happens now and then. Next thing you know, they've put out a course or tutorial to sell their tactics as legit, and other webmasters fall for it and find out later that their sites have been banned into oblivion by Google. Again, honesty is the best policy here. Sure a black hat tactic might get you up in the SERPs, but that's only temporary until you're found out by the algorithms or by surfers, or worse, by your competition that will rat you out in a minute. When this happens your name and company and websites will be dirt and you may never recover from it. Not only that but if you're building sites for others and they find out you've been dishonest, you're looking at a lawsuit or even criminal charges. Honorable Linking Is Best Search engines gauge your site's importance by the friends you keep. Linking or linkbuilding as it's called is still effective. The issue here is that these links have to... --- - Published: 2017-08-14 - Modified: 2017-08-14 - URL: https://localseotampa.com/fine-tuning-local-seo-results-201708/ Local SEO is of as much importance today than ever. It's because your local SEO data is a wellspring of information that can be exploited by you or your SEO company like Local SEO Tampa. We'll look at some approaches that should help in sliding into more success than normal SEO practices Google Business Of great importance is studying and using your Google Business profile. You'll need to look at what others have up there and make sure your data is of superior quality. The results appear on the pages that surfers go to where local businesses will appear. Once your site has all its ducks in a row, Google will see this and that will propel them higher up in the rankings meaning more visibility and better return results. Make sure to really study how Google Business works. If you have a problem, just hire a company like local SEO Tampa to do the job. They have a staff that is expert at utilizing this Google venue and they'll walk with you each step of the way. TITLE: Structured Data Markup One thing you'll need to do is to use a structured data markup. This will allow for your business to appear in Google's local Knowledge Graph that appears on the right side of Google's SERPs. These snippets of information go hand in hand with your Google Business profile and are like a magnet to people who are surfing for products and services that your company provides. Visitors will get all the info they need including your NAP (Name Address Phone). All are important for gaining that strong foothold. Optimize Your NAP Info If your NAP info is off by even a number or a letter you'll be at a loss as people will be calling or emailing the wrong number or account. That's traffic will go to a wrong destination and your site will gain no advantage. You can use rank tracking software to monitor any citations and you'll need to look for those inconsistencies in NAP data. Same goes for social media pages, and anywhere your website's NAP data exists. If you have a lot of posts and links that are inbound, you'll want to double check these and ask the originators to correct them. Also, anytime you change phone numbers or address you had better update your web pages asap. Competitor Analysis Yes, you'll have to do some competitor analysis aka spying. You need to see where your competitors are getting their info and how it can conflict with yours. You want to know which domains are linking to your competitor's sites and then you'll want to do as good or better. This means really going to work. You would need to get in contact with the other domains, explain to them why a link to you or exchanging links will be a benefit. This might not work the first time, so you'll have to be the 'friendly neighbor' approach. All big domains have social media... --- - Published: 2017-07-31 - Modified: 2017-07-31 - URL: https://localseotampa.com/much-seo-cost-201707/ SEO is the only way to gain success in the search engine rankings outside of major media attention. SEO is both a science and an art and depends on many factors to bring about equitable results. There is no set price on SEO costs and we'll have to look at the parameters that determine how much money you should invest. Not all websites are the same. Some sites reach search engine high positions due to fame from major media. Others gain the top spot because of an exploding trend. Others hit the top because of exclusivity and others reach the top via SEO. SEO can only work after extensive realistic analysis of your site, your goals, and your resources. If your site is new, you'll have a battle ahead but only if you don't have a huge budget to devote to SEO. If your site is new and you don't have a huge budget, you'll be in for a long wait after considerable effort on your part. If you're starting from the ground floor up and don't have a big budget you'll need to apply what you know about SEO. If you don't know enough you'll have to study. This invests time which means not making money. It will cost you money in some instances as you may have to pay for some software and services such as tutorials or attending seminars. The advantage to doing SEO on your own is that once you get the fundamentals under your belt you can gradually improve your skills and if you're really smart you'll equal or better the competition. This means saving money on a major scale which will make SEO far cheaper and highly rewarding. The only drawbacks are it will take a considerable amount of time on all fronts and you have to have an unending patience to succeed this way. Paying for SEO services can be expensive depending on your site's condition and other factors. If your site is not professionally engineered nor designed, you'll have the SEO company tell you that you'll need to change your site in accordance to their guidelines which can take you time and cost you money especially if you've had a company create your website for you. An SEO company will spend time explaining things to you, however, they will not give out proprietary information. You have to pay for their specialties ones step at a time. The SEO company may have to create content for you which is going to cost. Posting that content and doing moderation of social media is another cost. Keyword research can be quite an expense as the SEO team has to dig through lots of metrics and statistics which takes time and expertise. They'll be scouring the web and competition to see what they can and can't do with your site. They often use expensive software to do their job and that costs. The overall benefits of hiring an SEO company are multi-fold. They will get you... --- - Published: 2017-07-27 - Modified: 2023-08-21 - URL: https://localseotampa.com/making-seo-good-content-management-201707/ Nowadays your SEO success will depend greatly on content management. Content is indeed king for now and the foreseeable future. That being said it's a good idea to look at the ways you can boost and maintain your SEO success with content management. The first thing to successful content management is in either creating or acquiring the kind of content people are looking for. This doesn't mean you copy every popular trend there is, but you not only focus on the latest trends and keyword research but that your specific site content creates an impact on whatever industry or niche that you're part of. This means if you can't create engaging content then you had better hire someone to like an SEO expert. If people are searching for you and your goods and services, your site has to not only attract their attention but retain it. Finding your site means being in the visible top spots of Google. Keywords and content go hand in hand here. We''re not talking about keyword stuffing but to make sure your content spotlights the keywords you're using and vice versa. If you have a plumbing company then you want the content to focus on everything plumbing at the basic level and then the specialized brand name of your keynote services. The location is also a plus via Local SEO. The content from graphics to the video has to match the keywords and you can glean even further keywords from any content you create. For example, let's say you've website about raising rabbits. You know people looking to buy rabbits are going to search for that. You don't just have rabbits but you've got happy, organic food raised, white tail rabbits from Jones Valley, New York. Well, your other keywords to exploit with your content are right there. Searches for rabbits search for rabbits in New York, and so on. Keywords are both grown and made. It's up to the smart website manager to notice and exploit them. You'll know what content and keywords are working via your statistics data. You may score high for something intended like 'where to buy rabbits in Jones Valley, New York', but then you may notice a few thousand hits for the search query 'Where to buy white tail fat rabbits? '. Well, there you see that a specialized search found such words on your site's content. This now makes them keywords. Even more precise is what if you had a video of you showing off your rabbits at the annual local parade. Well, if the parade is that important, other people will be searching for its name and lo and behold they find your site at the top of the search pages. Why? Because all the people at the parade who visited you and engaged with you went home and put that information on their social media pages. So let's say you met a hundred people who played with your rabbits, 80 of them have put up content... --- - Published: 2017-07-17 - Modified: 2017-07-17 - URL: https://localseotampa.com/brace-future-seo-201707/ Here we are, once again watching content marketers and webmasters panicking over what the future holds regarding SEO. The only reasons for this are the changing ethics imposed on the industries by Google. Google is the new sheriff in town regarding SEO and sorry to say, the old ways of doing things will get you so banned and bumped off the top spots on Google. Google's ethics are the one side and changing technologies on the other. Now that mobile is taking over computing, the websites have to be engineered and designed for such optimization. Not taking mobile into account means you'll be sitting on the fence while your competition takes the high ground. There are lots of free tools for developing your mobile sites so there's no worry there. Industry experts expect mobile to be the overwhelming form of computing leaving desktops and laptops in the far background. Since most people aren't into hardcore computing, the mobile venues are more attractive and easy to use. That all being said, it means you'll have to step up on your mobile game to get the best out of your SEO efforts. Gone are the days of link building like a maniac. Links will continue to be of great value, but the present day tactics of link building will have to end. It's been that way with SEO for years now. Old tactics and techniques are being frowned upon by Google and the other search engines because the surfers don't benefit from it. Google's new suite of software is getting smarter by the minute. Google wants their surfers to get value, not rhetoric. Your site needs to have expert content marketing that focuses on valuable information, not hype and deception. What tomorrow holds for SEO is sure to involve social media on a grand scale. Social media is the game changer here as it is especially used via the mobile platforms. People use social media like a phone stuck into their arms like an IV blood machine. There are people who cannot sleep without their mobile device armed and ready for use. Mobile and social media communication will only get better as competition continues and making purchases online are getting more efficient. You want people to buy from you? Get your social media game on and get established. When Google sees your site is active and of value, your stats will rise and the sooner the better. Let's not think that link building will die, just wanted to cover that again, but that it will change in ways to minimize or prevent and punish Black Hat techniques. It would be highly advisable to clean up your link building activities and do so quickly. We're not forgetting keyword stuffing and absurd tagging and meta tags. Google's software can tell if a copy has been written by man or bot. Your copy must flow naturally and be of value to the surfers. Your keywords are going to be whatever you use especially Local SEO... --- - Published: 2017-07-03 - Modified: 2017-07-03 - URL: https://localseotampa.com/good-get-penalized-google-201707/ That rumbling sound you've heard often on the web is the result of websites falling off the rails and crashing to the ground. Why? It's because they've been penalized by Google for being bad boys and girls and trying to take advantage of SEO and the search engines themselves. That being said, we need to look at what the reasons for being penalized by Google are. First of all, don't think you're smarter than the staff at Google. They've got tons of money and the best engineers on the planet. They work diligently night and day to ensure the surfers get results that are pertinent and a value to their lives. Google doesn't want people looking for a service or goods to find a website run by a bunch of crooks because once the surfer gets burned they'll blame Google and go elsewhere for their searches and that means loss of revenue and power. Nobody wants that except maybe Google's competitors. Google develops super intelligent software, a suite of software tools that they use that employ the top algorithms for searching anywhere. They look for any outpoints that a website may have and determine if the webmaster is incompetent or out to scam Google and thus the public. There are armies of scoundrels throughout the world who do nothing all day than to try to outwit Google. Sometimes they do, but it's only a matter of time before Google catches on and blows them out of the water. A Google penalty can be devastating and in some cases, there is no redemption. Known as Black Hat techniques, these people come up with some of the most devious means of trying to take advantage of the search engines that it rivals the mad scientists of the movie thrillers and comic books. As soon as they try one sinister technique, Google is on them and putting up the defenses and dishing out the penalties like those legendary lightning bolts of Zeus, head of the Greek gods. Spamming is the primary reason for getting penalized by Google. The minute Google detects your site as some most of spammy techniques and technologies, you're headed for doom. Google hates spam. So much so that they've developed specialized software to handle spam alone. Devious linking is another reason to get a beatdown from Google. Inbound and outbound links that have nothing to do with your site but are there in order to make your site look important doesn't work anymore and will get a big foot from Google. Not only is this criminal to Google, but if you use software to do it, you're in for an even more ruthless beatdown from Google. Keyword stuffing will definitely get you penalized by Google. Putting your keywords in every sentence, in every pic, video, the graphic will signal to Google that you're trying to get over on them. This is one of the fastest ways to get the boot from Google. So much so that if Google busts... --- - Published: 2017-06-26 - Modified: 2017-06-26 - URL: https://localseotampa.com/amazing-things-july-tampa-florida-201706/ It's summer time and that means vacation time. Fun in the sun, food, drinks, playing around. It's all part of the summer action and there are lots to do in Tampa, Florida It's not like there's a shortage of spectacular sights to see and things to do in Tampa. The city and businesses there have gone all out to capitalize on the tourism trade. There are outdoor activities ranging from zoos to hiking, balloon and helicopter tours and all sorts of action parks and even sailing. You'll find that Tampa can be so busy that you'll not be able to take part in many of the activities because they're so many of them. We'll look at the picks of the litters. To say there's a lot of family fun in Tampa, Florida is an understatement. One of the most famous is the Big Cat Rescue Day Tour. Here, you'll get to see a collection of the big cats. Lions, tigers, leopards and more. You'll be able to see their cubs and get an education about these often endangered animals. Busch Gardens Tampa Bay is another big cat venue but also with other animals and lots of activities too. LANDMARKS IN TAMPA, FLORIDA There are lots of famous landmarks to visit in Tampa too. The Tampa Riverwalk is a fine place to hang out during the day and night. Bistros are nearby as well as shops. An excellent getaway or break in your other vacation activities. The Amalie Arena is another great spot as is the Horse Power for Kids & Animal Sanctuary. A sanctuary is a special place with exotic animals and other livestock including farm animals. There are train and pony rides and good old-fashioned hayrides. PARKS IN TAMPA There are no shortages of parks to visit in Tampa, Florida as well. There are parks for all sorts of tastes like the Curtis Hixon Waterfront Park, Lowry Park, Ybor City State Museum, and Lettuce Lake Regional parks. Each park has its own special treats that can span swimming and cookouts, sports, and just plain old sightseeing. SEA FUN If you like the water but don't want to get wet, there are cruises and sailing to occupy your time. The bay is right there and it's huge. You'll find the Tampa History Cruise that passes by the famous spots that made Tampa what it is. You can see dolphins in several specialized cruises like the Dolphin Cruise From The Florida Aquarium, and the 1. 5 hour Dolphin Sightseeing Cruise. Boat tours that last several hours and you might find something where you can do some fishing. These activities not only are made for the eyes, but you can make new friends as well. THEATERS IN TAMPA If you would like to take in a show or concert, you'll find several theatrical venues only a short walk or car ride away. The noted Tampa Theatre has shows you'll not want to miss. There's the Straz Center for the Performing Arts, The... --- - Published: 2017-06-19 - Modified: 2017-06-19 - URL: https://localseotampa.com/content-marketing-smart-local-seo-201706/ Knowing how to use local SEO in your content marketing plans means knowing that the old way of doing things with tricky techniques and over bloated websites is long gone. Google has been penalizing sites with absurd attempts to dominate the search engines with rotten content and ridiculous site management and design. The Value Of Local SEO Your local SEO campaigns should be based on sane and honest planning and execution. Don't bloat your pages with content that over saturates your pages with the same data over and over again. That will appear to Google that you're doing spammy and unscrupulous SEO. You want your local SEO to do what it's supposed to do, pull in the organic traffic for the keywords, key phrases, and keywords that you've invested in. No matter how you add local data to your site, the big difference is in how others access and promote your content. If you add a video of a local event that you had business participation in, that content should be relevant and entertaining and easy to share and comment on. Other people across the web linking to your content and commenting on your content and using the kind of keywords you have in the forefront means more data online that Google can crawl and index that points directly to your local content. So, in effect it's a two-way street, you adding interesting content and others grabbing onto it and sharing it. This goes for copy, pics, video, and graphics. Do's And Don't's With Local SEO And Content Management Far too often clients are stuck in the past. They still think the old tricks and techniques are the way to go today. This brings about more time and misery and effort on your part to advise them as to the right direction to take. Some will argue as if they're experts or because their cousin who's girlfriend's brother's best friend swears by multiple landing pages. If your client isn't going to follow your guidelines regarding content management, you'll be in a world of hurt no matter how much they're paying. All they'll do is rack up more costs and then blame you when all fails. You'll need to stick to your guns as the hired expert but take the time to educate up front before even taking a drastic step. That all being said, don't stuff your pages with local SEO keywords. Let each page of your site focus on the overall, but also spotlight one specific area that is relevant to your site's services and goods. This way Google will see that each page is its own reward. This is smart because Google indexes web pages, not websites. Conclusion Keeping things honest and basic is the route to go with local SEO and content management. Your content should always contain the keywords you're investing in and each form of content has its own specialty. Take the time and creative effort to create and tag the content in regard to... --- - Published: 2017-06-12 - Modified: 2017-06-12 - URL: https://localseotampa.com/local-seo-means-getting-business-together-201706/ Since a sizable chunk of Google's searches is local, it calls for marketers and businesses to get their gear in order to take advantage of the opportunities to maximize the return on your time and investment. First of all, in this age of super search engine technologies, it calls for paying attention to what Google offers in regards to listing your business and abilities. Setting up a Goggle Business account and knowing the free Google tools for SEO will give you a first start and solid foundation from which your SEO efforts should spring from. Once your main business' information is online in such formats, you then tweak your local SEO efforts. The primary reason for this is to not only appear in the top local listings online but to dominate it. Your business may cover more than one top searchable keyword or keyphrase. You need to take advantage of all local information so that your local SEO data is both relevant and easy to access. People search for goods and services in their local area. Plain and simple. They'll only search beyond their regular haunts because of a rare or hard to find item or service, or due to prices. You want to take advantage of these searches so that people find your business' website for every keyword or keyphrase relating to your niche. Anyone in a hundred mile radius looking for goods and services you provide will see your name and website posted at the top of the search engines, not lost deep in the settling dust of all those local shops fighting one another. Every detail of your business' information should be error-free and updated. Dig deep here. Let's look at a scenario where local SEO is used for the primary information but also used for more in depth information you might not know is worthy of promoting. Let's say “Fred” has a plumbing service in Somewhere, Ohio. His first call to duty is to make sure his websites have “Fred” and “Plumbing” in the head, main title, body of copy, photos, videos, etc. This is the foundation as you'll list every bit of data associated with Somewhere, Ohio. You list your address, phone number and put the name Somewhere, Ohio along with the zip code wherever applicable on your site, your blogs, Tweets, and social media posts. Make Facebook Pages Do not neglect the power of social media. Make sure you have a Facebook page or two with your business name and location in the title. Post information there featuring each product or service and note that you're located at your location. Once you've got the ball rolling you get your mind focused on detailed information that can be exploited as local data for SEO. The Details The little details to be exploited are several. Look for and list local events. Get pics and videos and commentary about them and mention your company and its info on this type of content. Start a contest for locals... --- - Published: 2017-05-29 - Modified: 2017-05-29 - URL: https://localseotampa.com/tips-picking-right-seo-firm-201705/ Outsourcing your search engine optimization (SEO) work is an increasingly popular move by local businesses as the art of keyword research and optimizing on-site and off-site factors continues to grow in complexity. As more tools and due diligence are needed to rank well even for medium competition keywords, it makes more and more sense for typical businesses and websites to contract someone who specializes in the space and keeps up with everything (and has the right tools needed to do well) rather than spending the extra money and effort on building out those special capabilities. While it can be easy to decide that you want to outsource your SEO needs, it can be much harder finding the right provider for what you need. A quick search of your local region for SEO firms will likely turn up many results in Google. It can be easy to think the top one or couple may be the best ones since they rank for that keyword, but you want to conduct some more research before just going with someone on that basis alone. The SEO service industry is an increasingly competitive market in and of itself, particularly in metropolitan areas. It can be hard to differentiate here when you try to talk to different firms and you hear roughly the same thing from them all- they can help you get to number one and increase your traffic precipitously. How is it possible that they can all get you to number one? Chances are, most of them can’t. Your goal should be in maximizing the chance that you hire the one that can. The first thing that you need to do is question some of your assumptions in judging a particular business. For one, a nice website does not mean anything in terms of SEO. It is the on-site SEO factors as well as the off-site factors which matter, which have nothing to do with how the site looks. In fact, there are some great shops which have very outdated or simple looking websites. The second assumption you should challenge is on how they rank for ‘SEO ’ as a search term. This can often be a fluke or due to a variable that does not really reflect the capabilities of the website such as date of the domain and website. Finally, make sure to not be swayed by the size or revenues of the company. This is particularly true if they offer services other than just SEO, which many providers do. When the company provides many services, it may mean that they are well known or make more of their money off of another service and not SEO. Being big or small has nothing to do with effectiveness when it comes to getting results. Once you are in the right mindset of not falling for false assumptions of quality, it is time to really find the best SEO company for your needs. And of course this starts with first figuring out exactly what... --- - Published: 2017-05-16 - Modified: 2017-05-16 - URL: https://localseotampa.com/search-local-keywords-201705/ Local search engine optimization (SEO) can be a great source of organic traffic for brick-and-mortar businesses. Increasingly, it is also becoming more important in terms of key real estate on Google search ranking pages. Local keyword targeting can also offer lower hanging fruit in many cases, allowing for quicker returns on your time and cash investments for what is generally very targeted traffic. Ranking well for a good base of long-tail local keywords can often bring in more traffic quicker than going for the big money, highly competitive general keywords. This is why you should never undermine these local keywords- instead, do an analysis of the potential versus what the cost might be to rank for them and then compare that with a similar analysis on more general keywords. Typically, it will be a combination of the two that is the best strategy. When doing keyword research, there are a few questions that you should always be asking yourself. Amongst these are what your competitors are doing in terms of targeting keywords, potentially specific locations, whether they have dedicated landing pages, what those pages look like, how they display their contact info on the website, etc. A great way to get a quick once over on keywords they may be targeting is to put their URL in the Google Keyword Planner tool. This is always a good place to start for your own initial keyword list. You should then analyze these and other related keywords using the planner tool to get search volumes so you get an idea of it is even worth ranking for a particular term. Remember that you don’t only have to go to the town or city in which you are located, but should also look up other geographical descriptors of the area (county, etc. ) as well as nearby towns and cities which you may be able to service (and their countries and regions as well). One thing to keep in mind when you look at search volumes for local SEO terms is that the volume will not be anything extraordinary for any one term. It is really the collective which you are interested in, but the great thing is it is easier to rank for any given batch of terms since the volume and competition are likely lower. This means that even when you are targeting one or two keywords you may automatically start doing well for other related local keywords just because they are closely tied and competition is low. Once you have your keywords selected there are a few things that you should do to optimize for them. Make sure that you utilize schema data to markup your site and let search engines know where you shop is physically located. Also take advantage of local directory listings, content that supports your keywords and user experience, and have a mobile friendly site. If you can do these things effectively, you are bound to have great success in your local campaigns and a strong... --- - Published: 2017-05-09 - Modified: 2017-05-09 - URL: https://localseotampa.com/positives-responding-negative-reviews-201705/ Most small businesses will eventually get a bad review or two when a mistake is made or there is some misunderstanding that occurs. Even the most vigilant business owners face it at one point or another. How you handle negative reviews can be extremely important in not only mitigating any potential damage but also in further signaling how your business takes care of its customers and their concerns. You should really view a negative review as an opportunity rather than let it frustrate you. Most people understand that a business, like anything, cannot be perfect. There are certain challenges and things that will happen and sometimes you just won’t be able to control everything the way you would have preferred. When a customer leaves a bad review, it is important to try to understand what exactly happened, to apologize for any wrongdoing, and to show that you are taking the situation seriously and working to change something to avoid a similar issue in the future. The fact that you respond alone shows that you care about the customers and what they think about your business. This is important in helping you win over new customers and in maintaining good relationships with your existing base. Always thank the person for the review regards of whether or not you agree. It is important to be polite and respectful at all times. This is a reflection on you and your business. Any review that is over the top crazy will likely be recognized as such by other customers, so don’t fret too much over something that is just too crazy. Do still reply though as noted. Education can also be important in certain cases where it was a misunderstanding on the customer’s part. Just be sure to do it in a way that is respectful and not demeaning to anyone. You know your business better than anyone, so misunderstandings are bound to happen externally sometimes. The other important part of responding is to do so in a timely manner. Generally, 24 hours should be a goal for a response from when the original review was left. This shows that you are actively keeping up with customer feedback and addressing it appropriately. It also increases the chances that the negative reviewer sees your responses and maybe even responds back positively which would be a big win. A negative review handled the wrong way can be a big hit to your business, so never take it lightly. Reviews can be very important for search engine optimization (SEO) and your long-term marketing strategy, so always take it seriously. Local SEO is particularly important these days and the reviews often appear right in the Google search above the fold. A good response may show up with it or at least allow you to get other positive reviews in the future so that your overall score appears better and you get better click through and conversions from Google searches. Just as in real life, you have to take... --- - Published: 2017-05-01 - Modified: 2017-05-01 - URL: https://localseotampa.com/use-adwords-alongside-seo-201705/ Search engine optimization (SEO) is a very important part of any internet marketing strategy and it can yield amazing long-term results and returns. However, it is never an overnight solution. It takes a lot of time and works to rank well for the competitive keywords which can bring you significant and targeted traffic. This is where Google Adwords can help bridge the gap. Adwords is Google per-per-click offering, which allows webmasters to bid on keywords which then show up in SERPs in the sponsored section or potentially on related websites which have Adsense ads displayed. How much to bid and on what keywords is largely a game of trial and error and depends on a number of factors including how you expect the traffic to convert to your ultimate goal- whether that be having someone sign up for something, buying something, or something else. It also depends on your budget and how much you have to allocate and play around with on Adwords. You should always go in with some flexibility here so that you don’t shortchange yourself early on when experimentation is important and you may not find the right balance right away. One of the important things to remember for both Adwords and SEO is that your content has to be engaging, easy to take in, and relevant to whatever keywords you are going for- if it is not, then you likely won’t even see the traffic, even with Adwords. For SEO, there are a lot of other things that need to be optimized for you to do well and drive traffic as well. These include having good load times, strong content, a web presence, and good internal linking. Another important thing to keep in minds for both your Adwords and SEO strategies are to make sure that you do the proper research and due diligence on keywords. Without having the right set of keywords to target, you can waste many valuable resources to no avail. You really want to select keywords which not only have good potential but are also possible to rank well for within your timelines and budget. It is part science and part art. It is really the foundation of your internet standing. One of the best ways to start when it comes to finding the right keywords is to ask your loyal customers or friends what they are searching for in your niche. From here, use tools like Google’s Keyword Tool to get a better idea of the quantitative data behind those keywords. Third party tools from services like Moz may also give you an idea of the competitiveness. Once you have your set of keywords, make sure that you have the appropriate content to display them on your website. Google is pretty good at telling when words are being used naturally and if they are really the main purpose of articles, so it is important to use them in the right manner and in articles focused on that topic. Having a website... --- - Published: 2017-04-24 - Modified: 2017-04-24 - URL: https://localseotampa.com/quick-improvements-local-seo-201704/ If you have a website that is geared towards a regional audience, then local search engine optimization (SEO) is tremendously important to get the full range of benefits from organic traffic. The key when it comes to local SEO is to focus your efforts on the right things. It does not even have to take that long to make significant changes which can have a notable and lasting impact on your website and business. There are certain things that you should be taking advantage of no matter what. The first step is to create a Google My Business page if you have not done so already. This is a direct way to provide Google with information about your website while also improving the content of your listing so that you can get better click-thru rates from searchers who see it. It does not take more than fifteen minutes to do, but you should make sure that your hours of business, phone number, and directions are listed correctly. Also, add high-quality images of your business as this can improve click-thru tremendously. A good description can also help in this regard and help you support your brand. The final thing you want to make sure of is to verify the page with Google- they will send you snail mail with a pin to do so, so make sure to check the mail after requesting verification. Once you are set up on Google My Business, check out other local business directories. A good place to start is with an automated submission service to hit a large number to start. There are many services offered by firms like Moz, Local, Aabaco, and Yext, which can get your website submitted to hundreds of directories relatively quickly. It costs about $90 per quarter to do this but can have tremendously marketing upside. Submitting to these services will lead to your sites appearing on well-trafficked directories including MapQuest, FourSquare, and Yahoo Local. Beyond these services, there may be smaller, regionally focused directories like business commerce groups in your area where you can get your site listed. These are also quality backlinks if you are able to find them. Once you are in directories, it is time to utilize their key community feature- reviews. You want to encourage happy customers or users to leave reviews on sites like Yelp, Google, and others. Not only will reviews help you with ranking better in search results, but the reviews themselves (if favorable) can have a positive impact on conversions. Getting quality reviews is always better than just going for a high number, but preferably you want a combination of both that really offers new insights for potential searchers. A good way to generate reviews at the start is to identify key loyal customers and reach out to them in a personalized way for reviews. You will find that consistently happy customers will be glad to help you out and spread the word about the business. The next thing that you... --- - Published: 2017-04-17 - Modified: 2017-04-17 - URL: https://localseotampa.com/improve-conversion-rates-seo-201704/ While search engine optimization (SEO) is the big buzzword when it comes to internet marketing, one thing that many webmasters, especially new ones, forget is that the ultimate metric is not rankings or even web traffic, it is conversions. Conversions can be sign-ups, activity on your website, the clicking of ads, or the purchase of an item. Ultimately, for most websites, these are the things that really matter. You should always keep this in mind when you are developing and executing on your SEO strategy because losing sight of this key piece can mean you are squandering resources without getting an appropriate return on investment (ROI). One of the important things to keep in mind here is that SEO alone is nothing- you need a strong supplementary CRO (conversion rate optimization) strategy to get the results that you want. Ultimately, it is the user experience that matters and both of these things should help move the needle towards improving the value that you offer to that end user. One thing that can help you improve conversion rates is to work on your entry pages so that they have a good “scent”. There should be a strong connection between the primary ad or search result and the landing page where it leads. Making sure that the information on the landing page is reassuring to visitors that it is what they are looking for is key here. This will have a large impact on whether or not they stay (and you can measure this with the bounce rate metric). Ways that you can improve the scent of the page include matching the title tags and the headings on the page (specifically ones where you use the HTML H1 markup). You should also adjust the layout back on the keywords and make sure that you do not include out-of-stock products on the page if it is an e-commerce website. You should also add local phone numbers based on GeoIP if you can do that as it gives another level of authenticity. The new click-to-call feature in organic results is also sure to improve your conversion rates in this regard. A second strategy that you should consider is to do some A/B testing with SEO. This is a very popular method to test what works better in a more scientific manner in the marketing community. Essentially, you create two or more versions of a particular page and you make them all live- loading one at random. Then you just look at the numbers- see what is converting better and you can start to draw out a better picture of what leads to conversions and what does not. If you use this method effectively, you can really create a sort of funnel towards success. One of the important things here is to really consider things scientifically. One of the issues with A/B testing is that it is still correlational to a large degree- extraneous factors such as Google’s algorithm are constantly changing and that can... --- - Published: 2017-04-03 - Modified: 2017-04-03 - URL: https://localseotampa.com/seo-v-adwords-201704/ Search engine optimization (SEO) is often an integral part of a long-term website marketing strategy, but Adwords, a paid service by Google, can often be equally important in driving targeted traffic, particularly in shorter timelines. For most businesses, it is a balance of the two that will yield the best results in terms of driving traffic and sales. The two methods are quite different with SEO being the driver of organic traffic and Adwords being a driver of paid traffic. While SEO may in some senses by considered free, it really isn't if you consider the time that is required to fulfill tactics before you see results. Furthermore, even for SEO, you may have to make certain financial investments in order to carry out tactics in order to see results. Over the long run, though, SEO tends to be cheaper and potentially more sustainable. For SEO, you may be spending money on things like quality backlinks (although you should do that carefully), consulting services, press releases, etc. You may even outsource some or all of your SEO work to one of many service providers in the space. For Adwords, your primary spend is going to be directly on bidding for your ads to show for certain relevant keywords. You can choose to be shown directly on Search Engine Ranking Pages (SERPs) or on websites using the Adsense program. Google has a very sophisticated Adwords algorithm to place your ad on sites which are of high relevance and to thwart those who try to game the system by clicking their own ads, etc. You can rest assured that through Adwords, you will get quality impressions. How much it costs you will really depend on your niche and how competitive it is as well as the actual keywords or key phrases which you are trying to bid on. If you do not bid high enough compared to your competition, you may not get many impressions and in turn, it will take longer for you to get enough clicks to use up your funds. Finding the right balance is often a matter of trial and error. Beyond the spend, the other major difference is the timeline. With Adwords, you can build a new website and on the next day start to get high-quality, targeted traffic. This is not very likely with SEO. If you need to drive traffic immediately, then Adwords is often a good idea from the get-go, and potentially serving as a bridge until your SEO strategy really starts to take form and lead to results. Adwords is more the hare if SEO is the tortoise- both are important depending on your timelines and goals. One strong advantage that Adwords also holds is that you can specify the type of audience you want through Google’s interface. In other words, you can target a specific demographic- you can’t do this with SEO since you are just trying to rank for keywords and anyone who searches for those might see your result. With... --- - Published: 2017-03-27 - Modified: 2017-03-27 - URL: https://localseotampa.com/seo-tips-dentist-websites-201703/ Ranking well in local search is a great way for dentists to bring in new patients and to build up their reputation in the local community. It can often be the most targeted and valuable traffic that one can get organically, so it is worth learning about how to do well in those rankings and to optimize your website for it. A lot of it comes down to simply understanding the Google My Business tool and how it works. You can set up your Google My Business account directly with Google which will allow you to edit certain information about your business. Try to provide key information including your hours of business, location, etc. There are also a number of things you can do to help your local listing rank better in dentist-related searches in your local area. Link building is still extremely important when it comes to this. But the key is that the links should be of high quality and from other local sources if possible. They should also appear as natural as possible. It is a good idea to start a little network of complementary businesses in the area to help each other out both online and offline. For example, you can reach out to some doctor’s offices, lab testing sites, pharmacies, etc. in the area and promote each other to patients who likely need all of those services. You can also go to a website like Meetup. com to find local events and see if any of them are looking for or open to sponsors. If you are able to sponsor something, they might put your link or banner on their website. You may also get some good ground coverage through a logo on a t-shirt or something like that at the actual event. Press releases can also be a good way to gain links and credibility with Google. If you can get on local news sites which are listed on Google news, all the better. See if you can hold an event at your office or try to help out the community in some way and you are more likely to be able to come up with an impactful press release. Other ways to promote your dentist office with local links is to make the most of the local media whether it be TV, radio, newspapers, etc. Tell them about your area of expertise and what makes you unique in the community. Gaining favor with these groups can lead to great returns. A link back from a trusted site like that can also mean great power for your Google local listings. Other tips to get quality links back and good recognition are to create an Ask Me Anything (AMA) thread on the subreddit for that and to offer unique and interesting insights into the dentistry business. You can also offer scholarships to local students to earn links on school pages including very trustworthy university websites. Finally, do some competitive intelligence using Majestic to check out... --- - Published: 2017-03-13 - Modified: 2017-03-13 - URL: https://localseotampa.com/what-you-should-know-about-seo-201703/ There is great value in being on the first page of Google for a competitive and targeted keyword or key phrase in your space. As a result, there is a cost to ranking well (or not ranking well) for any given competitive keyword. This is because if you are ranking at the top organically, you have likely invested in your website and its search engine optimization (SEO) strategy, whether it be with time or money. If you are ranking as a result of Adwords, then it is obvious how you got there- you paid money for it. Finally, and this is the one that is often overlooked and underestimated by many webmasters, if you are not ranking well you are paying for it in the opportunity you have missed- you have lost potential customers and sales by not being more competitive on that first page of rankings. Either way, it is clear why SEO is important in order to keep you competitive and keep these costs manageable and the return profitable. One of the issues with the organic ranking strategy is that it is becoming less effective in some ways as Google has over time increased the number of paid listing up top and at the bottom, along with other search page changes including local listings, maps, defining content, etc. taking up valuable real estate and pushing down the organic results. As a result, in some ultra-competitive niches, it may be important to have both organic and paid rankings to maximize your return. Some users will always skip the paid rankings no matter what, so the organic component remains vital, but others may go for what is up top. A balanced approach seems more effective in these scenarios. The part about ranking in paid results is straightforward- just pay for it and outbid your competition using the Adwords platform. Easy said, easy done. Moving on to organic results, it could not be more the opposite. Organic results are driven by many, many variables, most of which we likely do not and will not ever know about. The weights, the ways they are measured etc. is all a black hole minus the little bit we know from Google’s public announcements (them fully understanding the importance of information asymmetry to help them accomplish their own goals) and what we know from experimentation using imperfect experiments looking at correlations in ranking changes with changes in website characteristics. What we do know is that it is likely some combination of a variety of on-page and off-site factors including having good content, strong internal linking, and a favorable external link and social media profile (without overdoing it or turning to spammy or black hat tactics). Google uses latent semantic indexing (LSI) which is a set of complicated rules which help the engine judge the content on any given web page. It looks for patterns which may suggest quality content vs. that which may just be generated for search engine gaming. This is great for those... --- - Published: 2017-02-27 - Modified: 2017-02-27 - URL: https://localseotampa.com/tips-hiring-seo-firm-201702/ Search engine optimization (SEO) is extremely important to many websites today if they hope to rank well and get good organic traffic to their website on a consistent basis. With the acceptance of the importance of SEO, the industry for SEO services has really proliferated at an astronomical rate. As with any large industry, there are players which are of top quality and those that are really out just to make a quick buck from unsuspecting customers. If you have a website and are looking to hire an SEO expert to really give you that edge, there are a number of things you should keep in mind. First and foremost is something that comes even before you hire an SEO firm or start to think about rankings- and that first thing is that content matters. At the end of the day, SEO can only be as effective as the content which is offered on the website and which the SEO drives the traffic to. You should invest in creating a quality site with content that users want to see and that is friendly to search engines. It should also be easy to user for users and optimized for both browsers as well as tablets and phones- responsive design is always a good place to go. Once you have your quality website built, then you can start to think about how you can really optimize it for the web and in particular, search engines. Thankfully, there is a lot of information out there on how you can start to think about this- Google itself is a good source with many blog posts as well as videos on Youtube. When it comes to what to ask from an SEO company who you are considering for the job, make sure that they are worried about serving your customers a good experience. They will use on-site tactics including meta descriptions and advanced markup language to make the site friendlier for search engines. Those who say that only off-site SEO matters likely are doing something shady or do not know what they are doing. It will usually take an SEO specialist at least 4 months to start to implement and see the early results of their campaign. If they promise something shorter, this may also be a red flag. SEO is a long-term investment and produces long-term gains, so you should never expect or be sold an overnight success story. That rarely happens in a way that is also not damaging to the long-term prospects of the site (in other words without trying to game the system with short-term measures). Once you find someone who is reputed (make sure to check reviews and try to talk to others if you know anyone who has used them) and you decide to work with them, there are several things that you can do to make sure that they are doing a good job. You should request that they support any recommendations or advice that they give with... --- - Published: 2017-02-13 - Modified: 2017-02-13 - URL: https://localseotampa.com/content-marketing-turns-video-201702/ `The rapid evolution of the digital world including digital media continues today with a growing move into more video content over what traditionally may have been limited to text and graphics. From iPads to phones, more and more people are streaming videos daily to get news, learn new things, look things up, or for entertainment. This opens up a vast array of new opportunities for those in content marketing- and one that should not be neglected by any forward-thinking marketing professional. As the costs of digital technology continue to fall, it will become of vital importance to embrace this space. As consumers increasingly expect and demand video content, it will be very important for SEO (search engine optimization) service providers to fall in line in order to continue to be effective. Video marketing is a valuable, relevant, and flexible medium in today’s online world. Data by HubSpot highlights the importance that it currently plays and where recent trends might take it in years to come. Their data projects that video will account for an astounding 80% of web traffic by 2019- only two years away! Retrospective database analyses show that add a video to marketing emails can increase CTR (click-through rate) by 2 to 3 times the baseline. Even simply embedding videos into your web page content can increase conversion rates by 80%. To go a bit further and look at the actual impact on revenue, survey data show that 90% of customers say that videos help them make purchasing decisions. Youtube has said that their mobile video consumption has consistently doubled year-over-year and they expect that trend to continue in coming years. More than half of customers also are more likely to actually buy a product after they see a video of it. As a result of all of these facts, online marketers are increasingly turning to video content to carry out their digital marketing strategies. Aside from product promotion, videos can also be used for advertisements- a bigger revenue source for many top content creators on Youtube. This may be more in line with what SEO experts for content-based websites are looking to venture into. As the video continues to permeate the world wide web, search engines like Google are increasingly updating their algorithms to account for the role that videos play on website content. This can be important to consider when building out a well-balanced content development strategy for your web pages. Putting relevant videos on the site can not only potentially generate revenue but also count as valuable content which might help you rank better. It may also lead to more engagement and web page view time from your visitors so there is little downside. The one consideration is that you should try to have some other content from just the video on the page. Too many videos can also be harmful if it slows download times too much. You should always do a benefit-risk assessment when you are considering adding video to your web pages.... --- - Published: 2017-02-06 - Modified: 2017-02-06 - URL: https://localseotampa.com/googles-mobile-index-201702/ The Internet continues to be visited by an increasing share of mobile traffic. As people continue to shift their time from the big screen to the small, search engines are taking notice, modifying their own websites to optimize for mobile usage. Google in particular is catering to mobile users by releasing many changes to make the Google experience more friendly for those visiting from tablets or phones. It has rolled out a mobile-first version of its index which may have an interesting impact on those who do search engine optimization (SEO) or own websites. The mobile-first index treats mobile versions as the primary homepage of any given website and treats the normal desktop version as a secondary version. The rollout on this change is mean to be gradual as is the case with most major updates. It will likely be several months before it is in full effect and has the potential to drastically impact rankings, especially for sites which do not offer mobile-friendly pages or mobile versions of their websites. This is not the first time that Google has made major changes to its algorithms in favor of mobile viewing and it is likely to not be the last time given trends. Major changes in 2015 and 2016 also tried to push the web towards becoming more mobile friendly. Mobile friendliness includes quick load times, having content on the screen without needing horizontal scrolling or zooming and the ability to interact with visible buttons. Google even offers a mobile-friendly test on their website for webmasters to get a glimpse into how the search giant views their websites. Specifically, the tool gives feedback on any pages that might be lacking from what Google deems friendly. One of the things you need to keep in mind here with regards to mobile SEO is that consistency between the desktop homepage and the mobile homepage is still important when it comes to things like content. It is really the structure of the content and the layout that is likely to be modified between the two platforms. In addition to these changes, Google has also rolled out Accelerated Mobile Pages which allow for quicker access to content for users. This is something that webmasters can opt into by following the guidelines provided by the framework. If you are looking to get an edge in the mobile space, it may be beneficial to look into this sort of option. Other things that you can do are to make sure that your sites are fully mobile compliant- preferably by using a responsive design on your website. Also, you should check to make sure that the content is equivalent between the desktop version and the mobile version of your site. You may even want to consider building out a standalone app which would give you maximal flexibility and allow for optimal user experience. Some Google followers think that eventually, the search giant will favor apps to regular websites for mobile devices. Apps have a lot of advantages... --- - Published: 2017-01-30 - Modified: 2017-01-30 - URL: https://localseotampa.com/tools-tweaks-seo-ranking-signals-201701/ The debates regarding what Google's ranking signals are can become so convoluted it is like trying to fly a modern day spaceship. The components of the algorithms, the ranking elements are 200 and over. Each one the SEO experts will debate over and if you're hiring a SEO expert to work on your website, you had better find one who understands the basic tools and techniques of today's SEO ranking signals. This gets very complex but once the fundamentals are collected and practiced on, the educational value will increase your chances of further success. This is by no means an easy task. This is where you put in some work. This is where you have to be realistic 24/7 or you could get penalized on variant scales. It's tough, it's brutal, but these ranking signals are the new laws of the jungle. First is the general knowledge of what ranking signals are. They're the things that Google looks for when determining how high n the search engine pages your web pages will rise. Remember, Google doesn't index websites per se, but indexes each web page individually. This means each of your web pages should be optimized and meet with the standards of Google's guidelines. Once this is done, your options will improve and you'll see results in your rankings. The tools you'll need are as follows: Google's webmaster tools Google Search Console, SEO PowerSuite, PowerSuite's LinkAssistant, WebsiteAuditor, to name a few. That's right, a few. You'll need to know how to use and operate these programs to your advantage or to just be familiar enough to hold a conversation with your SEO expert. You do not want to be lost in the dark at any point from here on out or you could lose revenue to excessive fumbling or even getting ripped off by those many 'SEO Gurus' who criminally promise to get your web pages to the top of Google overnight. Once you've gotten the tools and basic knowledge of ranking signals, you will find it time to do some adjusting on your web pages starting from linkbuilding to content management. You can use all the tools necessary to learn about ranking signals, but if your website is lacking or is just not hitting the marks regarding aesthetics and technical, you'll find yourself still in the lower pits. Make sure your copy is written well and is relevant and helpful. It should serve a purpose as well as get visitors to engage with your site via social media. Once you get that ball rolling things have a tendency to work for themselves. You have to get your website popping with fresh news and inside tips that surfers can't resist. Things like load time matter as well. Which is more important, linkbuilding or content management or load time, is all debatable. The real deal is load time is necessary if you don' t want people to get bored and turn away. When your content is that good you'll get social... --- - Published: 2017-01-28 - Modified: 2024-09-15 - URL: https://localseotampa.com/google-will-issue-digital-certificates-ssl-products-201701/ Google has inevitably become its own root Certificate Authority, allowing it to issue digital certificates for its products rather than rely on third party certs to validate Google properties. The move was announced Thursday, along with the creation of a new entity called Google Trust Services that will operate the CA for Google and parent company Alphabet. To facilitate Google’s position as a root CA, the company said it has acquired existing root CAs from GlobalSign: R2 and R4. “These Root Certificates will enable us to being independent certificate issuance sooner rather than later,” said Ryan Hurst, a manager in Google’s Security and Privacy Engineering outfit. Read more ... Image credit: Simon --- - Published: 2017-01-23 - Modified: 2017-01-23 - URL: https://localseotampa.com/dont-cheap-fool-get-quality-content-201701/ Although you'll hear over and over again that content is king nowadays, there's one thing more primary than just content, it's called quality. Content that sucks just won't cut it. The content has to be professional and entertaining, and for social media, engaging. Websites and blogs are indexed per page so your content has to be brilliant on each and every page. This especially goes for copy, video, graphics, photos. If you display a web page or blog with rotten content, you'll get a reputation as a sloppy, halfwit, producer and who wants to buy products from a person who puts out substandard content? Webmasters and marketers who are in the game just to boost traffic using links and volumes of articles and images actually hire dozens of people to make that content. These people usually come from a cheap site like Fiverr where they'll work for a bowl of rice. Why? Because far too many marketers are greedy idiots who don't know the value of quality. They think numbers and number crunching will dominate the search engine pages, but Google and the other search engines are beating these sites up and they're dropping in rank into the abyss. Why? Because Google wants quality content for its surfers, not spam or hack content. It's hard to convince marketers and marketing agencies to change their game plan because they're so stupid and greedy. You've got companies that will spend more on lunch and drinks at the bar than they'll spend on their own content. Then when their stats drop through the floor, they'll blame everyone other than executive decision because of course, the ego tripping boss can't make a mistake. This then brings the whole company down and it's next to impossible to recover from such a bad reputation. If that happens you'll have to spend a ton of money in negative SEO Remediation. The bottom line is to take the time, invest the money in hiring the best you can. If you have skills then participate in the process thus reducing costs overall. Try an experiment. Go to the webmaster forums and ask around about content and what they pay for it. You'll get most of the marketers bragging about how they got 400 articles for pennies or how some kid in Nigeria who rides an ox wrote the content. It's exploitation plain and simple and they then shove off this rotten content to you the surfer and expect you to fall for it. It's not happening. From now on marketers are going to have to put their big boy pants on and step up to the plate. If you buy content, be very careful. There is an entire industry of crooks who dish out fake content and will charge you for it. You may think you're getting as much quality content as you see advertised on their sites, but as soon as you pay for a big package and open it up, you find out it's hacked work, spun... --- - Published: 2017-01-16 - Modified: 2017-01-16 - URL: https://localseotampa.com/seo-needs-elbow-grease-201701/ If you think SEO is some quick fly-by-night practice that you can do once and just let go then you're in for a hard lesson. SEO calls for full-time work you have to put into it. It's not a one magic bullet kind of thing but a mixture, a combination of techniques and technologies that can get as complicated as any programming can. This is why the application of SEO means studying, studying, studying, consulting a professional and lots of application. In other words, you're going to have to put your 'big boy pants' on and do a job that calls for integrity, honesty, and sacrifice. The issue here is in the multi-fold process by which SEO is built upon. You just don't use keywords alone, you just don't write copy or pics or videos. It's all of these and more and you've not only got to produce enough of it on a regular basis, but your content has to be good, real good. The good old' days of spamming a site, putting up links and hiring cheap content producers are over. It's been a long time coming but Google had to put a stop to it as they were getting complaints about their search engine results page. It got so bad that people started to turn away from Google and that's when Google put their foot down. Their suite of SEO tools, all free, allow for webmasters and SEO experts to do SEO the right way with results that actually benefit the surfer, not rip them off. The Google storm of cracking down has filled untold tens of millions of spammy websites. The devastation, incalculable. They deserved it. Web pages are supposed to service people, not exploit them. The workforce for content producers got cut down with only the strong rising to the top of the cream and better for it. Now surfers can find that special item, that much needed product or service. So, this means today's SEO pro, website content provider, and webmaster has to get productive. Make sure the basics of a website are in place, that it's mobile compliant, ready for content that engages the reader. You want social media to find your site and talk it up. You need those 'shares' and 'likes' to come about and then make the best of them as the organic targeted traffic rolls in the door. Now, get your teams together, expect to spend some extra money. Get an SEO specialist that knows how to answer questions and walk with you hand in hand. They'll give you a set of guidelines that make for solid foundations to what you're building upon. Hire copywriters. If you go to a website to hire some cheap copywriter from a third world country, it will show and Google will destroy you. They're trying to end that kind of exploitation as it serves no one. Your work is cut out for you on this one. Sorry, but 'cheap' is not an option anymore.... --- - Published: 2017-01-09 - Modified: 2017-01-09 - URL: https://localseotampa.com/online-marketing-seo-small-business-smarts-201701/ Today's small business has so much competition that to not have an active and thriving online marketing campaign is just suicide. Business today is done greatly online. Even for brick and mortar stores, they have to have an online presence or their competitors will gain the edge over them and that means losses in trade and profit. It can be due to a number o f issues but usually ignorance, fear, incompetence, lead to not utilizing tools that could greatly improve business. It's not always a matter of budget either. Putting up a website is easy. A small business can get free templates and so on to put up their basic business data with some graphics, copy, and even video. It's a start but there's more to it down the line. Just having a website isn't enough. If you want to compete with the big boys or even the other small business owners, you'll have to ramp things up a bit and that could cost some extra time and money, but with some studying and simple yet sound application based on real SEO and online marketing strategies that pay off in the short and long term. First of all is looking at the competition to see what they have. You may find that a competitor with a big shot website might not rank as high as a competitor that's a smaller business. It's due to several factors and that is knowing what to do with what you have. Real smart online marketers do three things smartly. They study, they test, they apply. That's all there is to the basic logic involved. To dismiss these fundamentals is to cut one's throat in the game of online business. The small business has to strategize to make every penny count. Studying up on SEO, online marketing and the techniques and technologies involved. This will save tons of time and money and make it so that when hiring help, you'll be able to speak the language of both practices and not foul upon the application of such. Remember, SEO and online marketing are highly specialized sciences now. The power of the software involved and the sharp-eyed quickness it takes to spot trends and jump on them. An industry like plumbing has certain keywords that all plumbing sites have. It's the proprietary and cultural catch phrases that can be the difference between success and failure. Let's say you're marketing the new 'Lemon Wrench' invented by some famous plumber named Lemon. He just put out this first product with his name on it and you're trying to get people to sell it. You'll need to look at what the public is asking in regard to it. You'll have to do the digging to see how others are marketing it and most of all, how you can incorporate the name with your shop, location, and more. If you're slow on the draw, then the competition will get those choice keywords to market. They'll have the best copy... --- - Published: 2017-01-03 - Modified: 2017-01-03 - URL: https://localseotampa.com/consumer-citations-will-influence-local-seo-days-come-201701/ What exactly are consumer citations and what is the extent of impact or influence these have on local SEO? In the SEO landscape, a citation is defined as a straightforward and candid mention of a particular brand in an online community or in an automated social media platform. For instance, you visit a restaurant in an upscale locality or your close friend relates her insalubrious working experience in her office and you decide to publicize the developments on your Facebook profile. Your comments or citations can have a positive or undermining influence on the standing or reputation of the restaurant or the workplace where your friend. Citations by customers or users have a contextual significance when observed in the perspective of a site’s content. Google’s crawlers and bots index citations (amongst other ranking parameters) whenever the search engine embarks on a website ranking drive. When it comes to local SEO, citations can help augment the visibility of community brands as well as localized businesses across the web. Following are some of the ways in which citations by consumers influence the organic visibility of your brand regardless of whether it’s a product or service. 1. Citations encourage and stimulate online conversations If the product or service that you offer to your consumers has benefited them in a particular manner thereby enabling to improve their current lifestyles, they’re more likely to give positive feedbacks about the same during online conversations. Their positive reviews might go a long way in further publicizing your brand across automated social media or networks. The word-of-mouth publicity might ultimately lead to the expansion of your customer base. Online consumers will be inculcated to sign up for your service or product when they see other customers with like-minded interests offering favorable or optimistic reviews. If your brand fulfills a particular requirement or need of the target audience, then chances of getting healthy reviews from consumers or customers increases correspondingly. 2. Search engines bank upon citations for according value to a brand Algorithmic updates carried out by Google for local SEO take into consideration the messages and citations centering round a brand. Citations play a major role in helping Google’s algorithms to accord or ascribe a value to your product or service. Online reviews and comments posted by consumers are scanned by the search engine’s crawlers and based on the quality of the published comments, an appraisal about the value or worthiness of your business is made. 3. Citations sometimes balance other conventional SEO aspects Success in local SEO is tantamount to ticking off each and every SEO checkbox that matters. If you’ve set up shop or started your business only recently, you’ll need to have the patience to wait for some time before your SEO strategy begins to yield positive results. It is during this waiting period when citations can function as a constructive conduit to deliver results you’re expecting. Citations can be instrumental in enabling you to stay ahead of your competitors who may have updated, user-friendly... --- - Published: 2016-12-26 - Modified: 2016-12-26 - URL: https://localseotampa.com/factors-aspects-will-matter-2017-local-seo-ranking-201612/ If a recent study carried out by Local SEO Guide is to be believed, then there’ll be novel factors or aspects that’ll required to be factored in if you wish your site to secure a high enough rank on the GMB (Google My Business) SERPs. The research was conducted in collaboration with Irvine’s Center for Statistical Consulting under University of California. The objective behind carrying out the study or research was to find practical answers to a query that had to do with planning the modus operandi for devising the local SEO promotional strategy. The research threw up sufficient data that corroborated the resemblance of SEO factors impinging on GMB pages which secured high ranks whenever Google went in for a search engine optimization drive. This blog dwells on the study takeaways that highlight the most influential SEO factors which will play a key role in determining your site’s local search engine optimization ranking. The findings from the study pinpointed on the following facets that are most likely to have the maximum impact on search results. Links One of the findings of the study concluded that inbound and outbound links will continue to make a substantial competitive difference even in the niche or exclusive domain of GMB rankings. The local SEO landscape observed from the perspective of link building had always been in a state of flux and with Google, the world’s most popular search engine, occasionally restructuring its search algorithms, the SEO factors or standards are being redefined more often. Amidst such a scenario, the significance of creating quality links has become more imperative. Majority of the SEO specialists agree that building links, and quality ones at that, is one of the most challenging tasks. Therefore, it doesn’t need to be emphasized that becoming deft in link-building can go a long way in keeping you ahead of competition and your competitors. Google exploits links for two definite objectives-to track newly launched websites and to figure out the rank that the search engine can accord to the webpage. So, whilst making a decision, not only the content in your site’s web pages are screened but the quality and quantity of links of external sources (read websites) directing to such pages are reviewed as well. Though you or your SEO strategist might never be able to ferret out the algorithm updates that the search engine takes advantage of in order to rank sites, you’d stand yourself in good stead if you realize that link-building continues to be a major determinant of that algorithmic mix. GMB Signs and Signals Signals, pointers or indicators inside the GMB page have qualified to be included amongst the prime ranking parameters. The images, non-biased reviews, and the page’s association or connection with a profile that is Owner Verified comprise the core signals. If your business’s name or domain includes a SEO keyword, then there is a high probability that your site will claim a better rank. Hence inserting a keyword in the business name of the... --- - Published: 2016-12-19 - Modified: 2016-12-19 - URL: https://localseotampa.com/10-effective-tips-ethical-link-building-local-seo-201612/ White hat link building which essentially has to do with creating original and relevant content backed by remediation of technical issues plaguing websites is now all the rage in the realm of local SEO. Google which has become synonymous with ‘search engine’ has, since the past few years, been perpetually updating its algorithms. The parameters or standards for ranking websites on SERPs using complex algorithms are being occasionally restructured in order to offer a level-playing field to all websites whenever Google embarks on an SEO drive. Abide by the ensuing 10 ethical link building guidelines if you’re earnest about your site being viewed favorably by Google with respect to local SEO. 1. Enrich your blogs with quality content Being ubiquitous online so that your product or service is subscribed to by the maximum number of users or customers is your ultimate goal. Towards this end, you’d be on a firm footing if you introduce content in web pages and blogs that highlight the versatility of your ware or service. See to it that the content clearly expresses the benefits that your niche segment will have if they opt for the product or service. Temper content with infographics that have the potential of becoming viral on automated social media eventually promoting your brand and helping in link building. 2. Research on Close Competitors Make the most of any robust back linking scanning tool, say Majestic for finding out the local SEO keywords that some of your closest competitors are using. Thereafter, research on the keywords you’re targeting and study the first 10-15 results on SERPs. Market your portal aggressively for connecting with a potential linking partner. 3. Brandish your achievements and felicitations Don’t be shy of beating your own drum across the online realm. In other words, publish images or pictures of any felicitations or awards you may have received. Also encourage your customers to share their achievements that’ll go a long way in helping you with link building. 4. Be active offsite as well You’ll be creating a positive impact if you routinely contribute articles and reports to third-party portals related to your segment. Send at least two articles or write-ups to journals, magazines, and periodicals focusing on the industry you’re in. 5. Organize sweepstakes and prize draws Another useful way to earn backlinks is to organize prize draws and sweepstakes that’ll tempt users or your customers to participate simply for the chance or opportunity to win something. Offer some worthwhile giveaways, like movie tickets for a current release in return for participating in a questionnaire and publish it across the social platforms. 6. Be seen on directory listings You’ll just need to pay $199 and $84 just once in a year to be listed on Yext and Moz respectively. The ROIs that you’ll reap will surprise you pleasantly. 7. Be charitable and philanthropic You’ll not have to embark on a painstaking research to find out local NGOs or NPOs whose websites have donor or contributor pages. You can consider... --- - Published: 2016-12-19 - Modified: 2016-12-19 - URL: https://localseotampa.com/real-reasons-google-ignores-indexing-portal-201612/ You have a website that hardly gets any traffic making you wonder as to why you engaged a webmaster to design, develop, and host the portal in the first place. The least that you can expect from Google whenever the search engine embarks on an SEO drive is to accord a rank to your site on its SERPs following indexation. So, the upshot is that if your site is out of Google’s indexing loop, the portal is not visible online and therefore having a website is as good as not having it all. Before you can resolve your site’s indexing problem, you’ll have to identify the factors responsible for the problem. Following are some failsafe techniques or methods you can take advantage of in order to feature anywhere on Google’s SERPs. 1. Google is yet to trace your site Since Rome was not built in a day, it’d be over optimistic on your part to expect that your website will feature on search results pages within a day or two of its hosting. However, if the portal is nowhere to be seen on the ranking pages even after a couple of weeks, you should sit up and take notice. It could be that you haven’t uploaded the sitemap or it isn’t functioning normally. At the least, you can send a mail to Google requesting it to run crawlers in order to track the site. Follow Google’s standard instructions for running crawlers. 2. Faulty indexing Ensure that your site’s domain name http://my web sitename. com and/or http://www. my web sitename. com are registered on GWT (Google webmasters toolkit). This’ll ensure both the sites’ cataloging or filing and indicate your preferred domain but before proceeding substantiates their proprietorship. 3. Robots. txt are coming in the way of indexation Establish whether your webmaster or SEO specialist has suffixed robots. txt after the domain name. If it is so, then your site will not be considered for indexing by Google. You’ll just need to clear the robots. txt entry in order for it t to be visible in indexes. 4. There are crawling issues Google’s inability to crawl one or more web pages will deter the search engine from listing your portal. Failure to run crawler bots could mean there are some crawling gaffes. Crawling errors can be identified and corrected by opening up the GWT section of your site. 5. Turn off privacy settings If your webmaster has created and hosted the site using WordPress. com, then crosscheck whether the privacy settings mode is turned on. Turn it off so that the site figures in indexed pages following an SEO drive. 6. Site is crammed with canned content Check whether the textual content on any web page or web pages is original or not. If the backlinks on the site have identical content as your site’s, then Google will disregard indexing the portal. The only remedy is to rewrite content that passes Copyscape checks. 7. Htaccess has obstructed your site Your site is... --- - Published: 2016-12-13 - Modified: 2016-12-13 - URL: https://localseotampa.com/10-popular-holiday-christmas-events-tampa-bay-friends-family-201612/ Exactly a month before the big day, the residents of Tampa Bay had started preparing. From twinkle lights at the Busch Gardens to the Lowry Park Zoo to wishing Santa to come to their town. Besides these, there are an ample number of events that are scheduled to happen during the Christmas Holidays. These 10 events can definitely be a treat for your friends and family. Performances: The Moscow Ballet’s grand production is organizing performances at Ruth Eckerd Hall. The performance is named as Great Russia Nutcracker. Another performance worth witnessing is at the Straz Center by the name of Patel Conservatory. Even visiting the oldest theater in Tampa could be a treat for enjoying the classic movies. Amusement Parks: An entire Christmas Town is created at the Busch Gardens during the holiday season. Also, the Lowry Park Zoo is converted into a wild wonderland with a range of wild events happening over 19 days during this holiday season. Another place worth visiting is the Florida Aquarium that would be hosting the Snow Days after the Christmas gets over. Parades & Festivals: The 7th Annual Parade & Fest at the Ybor City’s Snow is where Santa is scheduled to make an entry. The place will see snowfalls all through the parade route along with marching bands as well as other performers. Santa Fest Parade, as well as the Fest at Curtis Hixon Park, is a remarkable parade to witness. On the other hand, Safety Harbor’s Annual Holiday Parade is the place where you can see old cars, Santa, Shriners and Fire Trucks. Annual Elena Tresh Foundation Snowfest at Safety Harbor, especially for kids, offers an opportunity to play with snow in this winter wonderland. Outdoor ice skating: If this is something you wish to try, then it’s The Winter Village where you should be heading to. This is created by transforming the Curtis Hixon’s Waterfront Park in form of a holiday hotspot that would offer sounds, activities, and sights for people of every age. There are over 20 boutiques from the local producers and a wide range of drinks and sweets by Sono Café at the Riverwalk Winter Village hospitality region. Historic Spirit of Holidays: Stroll across the University of Tampa to witness the Victorian Christmas Stroll at Henry B. Plant Museum. One can see the 19th century Christmas décor in different rooms that are displayed using both old as well as new holiday decorations. Tree Lightings:Another place that one need to be at is the Enchanted Tree Lighting Ceremony & Holiday Street Party to be held at the Hyde Park. This has been occurring for the last 20 years and is a family friendly traditional event celebrating Santa’s arrival. The Mayor is scheduled to light up the city’s Christmas tree at the Curtis Hixon Park would be visited by thousands of residents. Melodious music: Families will have a gala time listening to the classics performed by the Opera Tampa during the holiday show that will be held at Straz... --- - Published: 2016-12-12 - Modified: 2016-12-12 - URL: https://localseotampa.com/strategies-improve-local-seo-ranking-e-commerce-site-201612/ In case you own a restaurant in your neighborhood or manage a home-delivery business, you must be aware of the significance of promoting your venture online. Since your business has to compete more aggressively with similar undertakings or enterprises located in the immediate vicinity compared to related ventures, it is imperative that you formulate a web-based or online marketing strategy that is more in sync with local SEO. Devising a stratagem or technique for publicizing your product or service that is geo-specific is a completely different ballgame than working out a plan with respect to broadcasting the business for global SEO. Google which has become synonymous with the term ‘search engine’ (because of its overwhelming popularity) has of late, been focusing exceedingly on local SEO and has updated some of its recent algorithms like Panda or Penguin. So, if your strategy for marketing the e-commerce site is not delivering the results it once did, it’s about time that you modified the approach that is geared more towards local SEO. The idea or ultimate objective behind having a restructured plan would be to move up on the local SERPs ladder. Now, there are some key factors or variables that have an impact on the localized search engine optimization rankings. Of these variables or determinants, two parameters in particular can and do influence the local SEO ranking of your business-‘on-page signals’ (having a weightage of 21%) and link signals (having a weightage of 18. 3%). Domain authority, keyword insertion in title and meta-tag, updating NAP are some of the key aspects that constitute ‘on-page signals’ ranking factor. On the other hand, quantity of linking domain, authority of linking domain, and inbound anchor text are a few of the significant features making up ‘link signals’ yardstick. So it follows that when you or your webmaster (who designed and developed your site) get down to strategizing a plan that is expected to improve the SERP rank of the enterprise whenever Google conducts a local SEO drive, the emphasis should be more on the aforementioned two ranking variables. To be specific, the sort of links that you’ll need to target will be of a different nature. Before You Get Started Before you roll up your sleeves to chase the relevant links, you’ll need to ensure that your site is geared accordingly so that it can claim an enviable rank in listings of local SEO packs. In order to achieve a rank that makes your business visible in the local pack list, you’ll have to put more stress on ‘my business signals’, ‘local reviews’, and ‘local NAP citations’. Firstly, you’ll need to assert and maintain your Google My Business page, in case you haven’t done so. Once you’re through with the Google My Business page setup, you should:- Key in an elongated and exclusive description that is formatted precisely and incorporate links Opt for the categories relevant to your business Create a unique photo collage Insert a local landline number Ensure that the address of the... --- - Published: 2016-12-05 - Modified: 2017-08-09 - URL: https://localseotampa.com/google-maps-breaking-new-ground-local-seo-201612/ Google Maps is not only one of the coolest innovations that the search engine giant ever came up with, but it's a way for the small business looking for Local SEO advantages. Let there be no mistake, Google Maps is the way to go. The reason is the massive expansion of the Google Maps network. Right now over a billion people use the app and it stands to reason, that if your store isn't on those maps, you're missing out on traffic and conversions to sales, as well as retaining customers. Yes, this is that important and cannot be understated. To understand the dynamics of what is making Google Maps so irresistible means to go back and look at the development of the system and its progression up to this point. That info is readily available as many SEO experts have published on their sites. Google tried it little by little and it just blew up from there. Reason being is the technology improved via the algorithms and input from users and businesses really ramped things up to the point it is a must-have app and a must-do function for anyone with a business. Your competitors either know this or not. If the don't they'll be eating your dust, but you've got to get moving. Study the Google sites related to maps and get those pro-level tips to better get the right results. You'll need them all because you've got to fork out some dough to use Google Maps. It's all about the advertising. Yes, when Google joined the Dark Side of the Force of paid ads, it left so many small guys in the lurch that many companies saw their revenue and search engine positions drop like rocks. The only way for the small guy or new guy to get in on the game is to buy advertising and Google Maps is the new venue. It opened up in May 2016 and has proven itself successful. In order for surfers and users of the app, results appear in purple, placed just above the organic search results below. So your paid ad will dominate but as an investment, it's a good idea. At present, there are promotional pins that pop out when people surf for establishments like yours. Basically, Google Maps has all the bells and whistles of a really advanced search platform, but already it's apparent that the bells and whistles and the need for revenue are clouding up the reason for it in the first place, a mapping app. What good is a mapping app that has all kinds of pop-ups, color bars, and other things that look good but can be confusing and deceptive? Add to that the ongoing battle for dominance via paying for ads, and the surfer and consumer are at the behest of big business once again. This means that surfers will get the results of the big boys who charge more and produce fewer quality services and goods in some cases. Those businesses... --- - Published: 2016-11-27 - Modified: 2016-11-27 - URL: https://localseotampa.com/3-quick-seo-remedies-websites-201611/ If you’re someone driving a sizeable chunk of revenues from your online outlet and the web-based platform happens to be the lifeblood of your business, then surely you’d appreciate the website earning a better SEO ranking in 2017. To be a little more specific, and to drive home the moot point, you’d expect your e-commerce site to attract more traffic, so that you get more prospective leads for converting the same into customers. Over the past few years, the world of search engines, especially Google, has witnessed some upheavals and undergone irreversible changes, chiefly with respect to search engine ranking algorithms, impacting the visibility of almost all websites. Google has brought about a total reorganization in the modus-operandi of ranking SERPs as results are reflected more universally via news, videos, and images. For you, these vicissitudes or developments implies that you can no longer look forward to improving your portal’s ranking by tweaking keywords. You’d have to consider some other aspects and fine-tune your SEO strategy in order to increase the site’s visibility. As a busy professional, you may not always have the time to explore all the techniques, some of which may help you to stand up to the changes and take them in your stride. However, there exist some SEO remedies (or quick-fixes if you’d like it that way) that you can bank upon for getting the desired results. In the following paragraphs, three quick-fixes have been elaborated that might serve as an expedient solution. Ensure the following analytical tools have been installed and structured Devote the requisite time to some interactive and universal analytics if you sincerely wish to enhance your site’s SEO ranking, both in terms of organic and paid searches. The strategic quick-fix that is being implied here is to ascertain whether Google Webmaster Tools and Google Analytics are already set up on the site. Not only that, make sure if these diagnostic tools share the account as YouTube, Tag Manager, and Google Adwords. Google Webmaster Tools incorporates under its ambit a range of free-source tools that play a defining role in regards to diagnosing your site for issues that might impact the manner in which it shows up in organic search results. Additionally, you can make the most of WebSite Auditor-another effective yet free tool, that is even more analytic when it comes to scrutinizing your portal for adjustments or modifications which will eventually contribute towards bettering its position when Google goes for an SEO drive. Installing Google Analytics matters because the tool assists you in launching a convenient search traffic drive where you can carry out personalized modifications like altering the search period range and contrasting the range with that of the previous one. Brainstorm a tagline that aptly defines your business The moment you think about basketball, Michael Jordan comes to your mind. Muhammad Ali (formerly Cassius Clay) has been universally accepted as the ‘greatest’ of all boxers of all times. Mercedes Benz, BMW, Rolls Royce, and Audi are the car models... --- - Published: 2016-11-21 - Modified: 2016-11-21 - URL: https://localseotampa.com/many-seo-cooks-spoil-broth-201611/ The old saying that “Too many cooks spoil the broth. ” is applicable here to e-commerce and SEO. It's a group phenomenon that happens when too many people add their opinion to a project and the project just goes way off the target. Yes, it's fun and social to have everyone involved taking part in some aspect of a website, specifically in a corporate situation, but often many of the people involved have no clue as to what SEO is and why it's most important. Instead, these people want to express themselves and make the website a show off spectacle to friends, colleagues, and the public. That's fine that a website has lots of bells and whistles, but if the site doesn't meet SEO standards then all you've ended up with is a good looking website, miserable traffic, and low sales. If you have an e-commerce site the keyword here is 'commerce'. That's your primary goal. Making the site optimized for making money, not making social networking friends. You need to apply the latest and sound SEO techniques and technologies so that your site covers SEO on every level. This means keywords, keyphrase, and key groups that are well researched, placed in the right spots on your webpages, photos, graphics, video tagged with the keywords, and link building from authority sites that shows your site is an active one, a mini community devoted to your products and services that stand out in your industry for great prices, great reviews, and awesome products. When you've got the boss, the investors, the friends of both, non-relevant office people adding their two cents to a website's engineering, the webmaster gets saddled with trying to please everyone. It's hard to argue with some higher ups as they'll often let their spouses or kids or friends jump in and make suggestions for the site even though they aren't experts in the field. To avoid hurting their feelings, a boss might order such changes even flying in the face of sound SEO application. This is why sites die on the vine. Hardheaded stubbornness, ego tripping, and ownership bullying. Then when stats go down and someone want's to know why the website is under performing, the finger pointing starts and eventually it ends up pointing to the poor webmaster. The real deal is that SEO is a highly specialized technical field that has a changing landscape due to technological advances. You can't let people who have any clue stick their noses in too far. That client that wants the website with a ridiculous video of them posing with their spouse and kids showing off their cars and houses isn't appropriate for selling those vacuum cleaners. It may hurt their feelings but you've got to hold your ground as an SEO professional who's responsibility is the optimization to the nth degree. The bottom line is at the end of the day when the dust settles, all website performance falls on the webmaster who is supposed to be applying... --- - Published: 2016-11-14 - Modified: 2016-11-14 - URL: https://localseotampa.com/top-6-ways-social-media-impacts-search-engine-optimization-201611/ Even though there is no such evidence that points towards a direct role of social media in SEO, it does play a role. Many would argue that Google does not use any signals by social media websites to affect the ranking mechanism, but social media offers a number of marketing tools that can elevate and promote a business with easy. Here are 6 different ways by which social media creates an impact over Search Engine Optimization: 1. Social sharing is capable of driving traffic to your website: Quality content is always appreciated and can engage the users to share, like or comment. It also has the potential of encouraging social media users to migrate towards official websites. Moreover, if you have links pointing to your website from any well-known social media platform, it makes you appear good on the search engines too. 2. Profiles on Social media ranks over the search engines: In case you type and search the name of a business on the search engine, the results would also include its social media profiles. Hence, if a business is able to rank its social media profiles over the search engine, it is certain to take its reputations higher. With this in place, a business can beat other potential competitors when it comes to visibility. An important aspect that can play a role here will be to post pertinent content over the social media profiles and staying active on a regular basis. 3. Social media facilitates capturing external links: In order to achieve a higher rank in Google, getting external links from authority websites plays a key role. Social media platforms can be utilized to promote and share the content you publish online. It eventually increases the possibility of the other websites linking back or referring to your information. A post that is of high quality over social media attracts users to share the content and stay engaged. 4. Brand awareness gets a boost from social media: With over 1. 71 billion active users on Facebook and about 317 million active users over Twitter, these two are a heaven to promote content and boost brand awareness. By consistently engaging the audience with discussions, comments, and asking questions, the likelihood of them promoting your content increases substantially. 5. Local SEO is highly reliant on social media: As high as 80% of the smartphone users make an online search to find a business near them. If one studies this closely, they would understand that geography plays a critical role when it comes to user experience. Search Engine also pays a special attention on this too. There are social websites like yelp that make it a lot simpler for the businesses to take a leverage from the point of locality. Similar sites show geographic placement and offer an arena to the customers for discussing the business. With more people reviewing and engaging the business on these portal, there is a higher possibility of the search engines to take notice and further incorporate... --- - Published: 2016-11-07 - Modified: 2016-11-07 - URL: https://localseotampa.com/relevance-authority-todays-seo-201611/ SEO pros area always looking for a way to gain higher ground via their technologies and skills and marketers need these skills as do their clients and the common folks who want to rise to the tops of the search engines. To achieve this takes great skill and lots of luck. Two areas of high importance, however, are the value of 'relevance' and 'authority' that can be the make or break point to anyone's search engine and SEO efforts. In the old days, keywords and links played the better part of both authority and relevance, with Google ranking authority on a scale of 0-10. Brokers lived and died parlaying advertising based on this but the technology was still primitive compared to Google's new algorithms like RankBrain and others. Nowadays keywords still play a great part and inbound links do too, but in a more precise and distinctive manner. Today, relevance depends on how well your web page or site is SEO friendly. Proper placement of keywords, keygroups, keyphrases, make it easier for Google's algorithms to decipher what your page is about and how relevant it is to a search query. Your competitor may have the right placed keyword that your site doesn't and Google will see their site as being more relevant thus giving them the edge. Authority is all about how important your site and pages are to others. If you have high-quality inbound links from other authority sites and pages, then your authority increases and you end up in the top dog seat. Having tons of links of an inbound nature doesn't cut it anymore. It's better to have one high authority inbound link than 20,000 useless and non-relevant or spammy inbound links. Appearing as important, serving the public is of far greater value and gaining that level of authority takes time, effort, and sometimes money. It takes lots of patience too because you've got to earn that authority although some buy inbound links from authority sites, but Google is not so easily fooled. An inbound link is like a spotlight on your site and if it's full of non-relevant data, errors, slow load time, Google will know it is not a site worthy of that inbound high authority link and who knows what punishments they'll dish out. So how does one gain both authority and relevance? Hard work, plain and simple. You've got to start from a solid foundation and clear goals to get the authority that you're looking for. That means creating content that is great and constructing a site and pages that meet the standards of contemporary SEO. This takes some study and you may have to hire an SEO expert to get you going. Google will see your site has updated content, well-tagged content, interest from outside and most of all, relevance. It means your site hits the mark regarding what the site or page is supposed to be about. That other consider it useful. That's where the authority gains come in. As your... --- - Published: 2016-11-07 - Modified: 2016-11-07 - URL: https://localseotampa.com/selecting-right-online-reputation-management-company-201611/ Online Reputation Management has drastically evolved and changed the manner in which people perceive products and services. More and more people are using the internet to evaluate the credibility and quality of products or services based on the online profile of the company/brand. Hence, to manage the credibility of your business, it is very important to adopt measures that enhance the reputation online. With the steep increase in demand for such a service, a number ORM or the Online Reputation Management companies have emerged over the years. Which company to select and what factors to look for while hiring a company? First and foremost thing would be to stay away from a company that spends a lot of money on advertising. For instance, the term online reputation management has over 8,100 searches per month on Google. Hence, the company that advertises for the popular keyword is definitely spending a lot of money to stay there. Hence, these are the companies who prioritize the acquisition of new customers instead of servicing the old ones. Hence, instead of being trapped by those paid ads, one should scroll to the search results that appear below. Select the ones that are ranking without the need of any advertising and only appear as organic search results. The next thing to do would be to go through the reviews that the company has received online. In case you find that they haven’t been able to build a good case for their services, it would be a better idea to try a different company from the same results page. What do to after you have rounded up on a service provider? Once your research is over, the next best thing to do is look for the following: Beware of absurd claims and guarantees: Some firms make false or absurd claims like they have been there even before Google existed or they have a quick fix that can guarantee a rank in under 6 months. Some might even state that they have some kind of proprietary software that works against Google. In any these cases, it’s better to avoid the firm. Avoid any black-hat SEO practices: Some firms may adopt a strategy of keyword stuffing, link farming or strategies which try to trick Google. In case they try to adopt any of these in an attempt to outsmart Google, then they are a strict NO! The only approach that gets you a rank on Google is by working as per its guidelines. It's only valuable content that ranks better and only quality work gets the desired results. Beware of any opaque processes: Before you select a particular firm for ORM, do ask them some questions like how they would be reaching the desired goals? Do they intend to adopt bookmarking submissions or rank by using high-quality content for the target audience? The company has to be fully transparent regarding these queries. Research about the ORM sales materials: After a brief discussion with the representatives of the company, you... --- - Published: 2016-10-31 - Modified: 2016-10-31 - URL: https://localseotampa.com/changing-face-seo-201610/ Many webmasters, web developers and designers don’t tire of iterating that SEO for all intents and purposes are now extinct. These pundits keep stressing on the demise of the search engine optimization vehicle because they might have some vested interests to serve. Keeping aside the personal interests of these specialists, there’s one good reason that they bank upon for making such a bold declaration. There are many websites and portals that aggressively pursue black hat SEO techniques in order to boost ranking. Even following traditional and/or obsolete online campaigning strategies for improving SERP position may not help either. Since Google-indisputably the topnotch search engine in the world keeps on updating its algorithmic updates innumerable times throughout the year, you or rather your site risks getting demoted (in terms of ranking) and losing valuable traffic if you don’t keep track of update notifications. Regardless of whether you’re a webmaster, website owner or SEO strategist, what you need to realize is that competition for cornering a larger slice of the market pie is now more cut-throat in the online realm than in the actual world. The conventional search engine optimization approaches are not as effective as these ones used to be as the search engine landscape has undergone irreversible metamorphosis. The demise of conventional SEO Conventional SEO or search engine optimization (the stratagems) as it used to be is long dead. No matter what the SEO specialists or experts might have to say regarding coming up with a foolproof technique, you’ll stand yourself in good stead if you can come to terms with one grim fact. And that fact is no approach or technique no matter how immaculate or impeccable that might be, will guarantee your site a better or improved ranking. For long, a large number of webmasters and website promoters have believed that spinning content or tweaking meta-tags or H1s would go a long way in pushing up the rankings of their online platforms. Towards that end, the SEO doomsayers are right in asserting that the same is no more if your online campaigning modus operandi cannot at least ensure a positive outcome. Outmaneuvering or outwitting Google nowadays is neither as convenient as it once used to be nor attempting to do so is practicable or recommendable. The evolution of Google algorithmic updates Though Google has never been very dynamic when it came to tweaking or upgrading SEO algorithms, the search engine was compelled to sit up and take notice as an increasing number of smartphone users were not pleased with the appearance of web pages on their phones’ screens. For years, Google had been preoccupied with structuring/restructuring its algorithms like Panda or Penguin to suit websites basically developed for interfacing on desktops and PCs. Only when the search engine realized that smartphone users would comprise a fair chunk of its total potential consumers, did it wake up from its slumber? Of late, Google has released updated algorithms that are mobile-friendly including Penguin 4. 0 and RankBrain. These updates are... --- - Published: 2016-10-31 - Modified: 2016-10-31 - URL: https://localseotampa.com/online-reputation-management-calls-patience-skills-201610/ It doesn't take much to get a bad reputation or negative items posted about you on the internet. It can happen when you have a dissatisfied customer or an irate competitor. You can garner enemies from people who don't like your posts on social media or you for some reason raise the ire of some mentally unstable person. Either way, you'll need to address the problem with online reputation management and it can take time, effort, money, and sweat. Online reputation management is going to be a tedious effort unless you're very lucky. Once something is posted on a site, it's up to the discretion of the site owner regarding whether to remove the post or not. In some cases and countries they're demanded to do so but in others they're not liable. This is a major factor in why it's so difficult to repair your online reputation once some scumbag decides to make your life miserable. There are levels of libel and slander and defamation that might come into play, but the costs of remedying such can be costly regarding legal fees. Considering the ability of many online posters that do so anonymously, you'll also have to use high tech means to track them down and even then they may have rerouted paths to unsuspecting individuals who may look like the offenders but are nothing more than pawns in the game. Social media sites are nightmarish as once something is posted it might get shared any number of times. You might miss the post and weeks later come to find out it's had a devastating impact on your search engine rankings and overall sales. Each social media group has its own terms of service and they may or may not include removing negative posts you can't prove are false and/or damaging. This takes time and effort to resolve and once done it doesn't mean the perpetrator won't use an alias to come back and do it again. If someone hates you and they're web savvy, they'll find ways to get around the rules and keep on doing damage until they one day will inevitably slip up, get caught and then have to face untold numbers of felony charges and civil charges. It's not a matter of 'if' they'll be caught, it's a matter of 'when'. This won't dissuade the mentally ill or irresponsible, however, and only incarceration will put a stop to their misdeeds. To begin repair it calls for one on one talks with site owners to see if you can either get the smudge to your reputation removed, or counter the claims made. This can take months of searching and communicating so that the search engines gather that your name is good and the good posts overshadow the negative posts thus pushing them far down the search engine pages. Little by little you'll begin to gain the upper hand on the negative posters. Make sure you include your name in the heading, body, and sign of each... --- - Published: 2016-10-24 - Modified: 2016-10-24 - URL: https://localseotampa.com/seo-strategists-know-google-penguin-4-0-201610/ When it comes to introducing key updates with regards to SERP algorithms, Google- the most admired and popular search engine has behaved like the proverbial slow and steady tortoise. Though, the search engine in the last few years has led to some modifications and adjustments that have kept smartphone users in good humor, these updates were by no means across-the-board. However, Google has not offered SEO strategists good reasons to cheer about as the search engine hasn’t updated Penguin or Panda of late. Nevertheless, after lying low for a period that seemed like an eternity, Google has made public their most- recent release which the SEO stakeholders have coined as Penguin 4. 0. If you have a business that has a web-based interface or platform and the SERP ranking of your online store influences your dealings considerably or you’re an SEO campaigner, then you need to keep yourself in the loop about Penguin 4. 0. For the record, Penguin was Google’s strategic updating algorithm that was introduced in the year 2012. Panda update was launched just a year earlier that marked a watershed in the manner in which the search engine ranked sites on the basis of ‘quality of content’-sites with poor or low-quality content were penalized while portals with relevant and informative content were rewarded. Penguin profiled portals based on the worthiness of the inbound links connecting to the same. Penguin 4. 0 brings forth a flurry of some effective and sweeping alterations to its update algorithm that’ll be to the liking of the SEO strategists. Let’s analyze what these modifications are:- 1. The updates are consistent and gradual Penguin 4. 0 will be upgrading on a continual basis which means you won’t have to wait anxiously for months to see your site’s ranking every few weeks or so. Regardless of whether you implement any change(s) in your SEO campaign (in order to have a higher SERP rank), you’ll be able to know your site’s current ranking more frequently. The downside of this consistent updating will be that your site will be downgraded in no time in case you attempt to buy spammy or questionable links in the hope of gaining a better rank. 2. Integrated with the essence of Google’s update algorithms Google has claimed without mincing any words that it’s most current Penguin update is now thoroughly updated with all its other algorithms that comprise the core or heart. The top-notch search engine making such a claim sounds somewhat cumbersome as the essence or core is made up of innumerable distinct algorithms each of which plays a role in assessing the ‘modus operandi’ of ranking a site following a search with a particular ‘keyword’ or a ‘set of keywords’. Since Google is indisputably a behemoth with clear-cut, transparent policies, its claims imply that Penguin by being an integral part of that core group of algorithms will have a more significant role to play as far as according to rank to websites is concerned. 3. Penalty will be... --- - Published: 2016-10-17 - Modified: 2016-10-17 - URL: https://localseotampa.com/tapping-email-marketing-boosting-seo-campaign-201610/ Any SEO or search engine optimization campaign essentially signifies optimizing on two fronts-on-page and off-page or off-site optimization. As far as on-page or on-site optimization is concerned, you try to improve the get-up of your site, make it more user-friendly and regularly update and upload fresh content based on business-oriented keywords. On the other hand, off-site optimization has to do with stationing content on offline publications and focusing on inbound link building to your portal. Nevertheless, there are other approaches as well that you can take advantage of in order to boost the effectiveness of your on the page or off-page optimization drives. For instance, you can tap the automated social media sites like Facebook and Twitter in order to publicize your SEO content, and in the process have more links to your site. Another effective way of adding more teeth to your online marketing strategy is to make the most of the email marketing. The following paragraphs highlight how you can benefit from email marketing. In what ways such a campaign can influence the aspects that directly affect the ranking of your site have been outlined in the first few paragraphs. 1. On-page engagement Leading search engines like Google, Yahoo, and Bing employs a suite of metrics for evaluating a webpage’s potential to attract and engage relevant traffic. So, the more user-friendly your site is, the greater is the volume of quality traffic you’ll attract. Additionally, if you can get the users to spend more time on your portal, the better will be the prospects of the online interface to improve its search engine ranking 2. Canvassing content You can milk the email marketing approach to publicizing SEO content. For instance, you can post newsletters to regular followers and visitors of your site that include the most widely read blog posts. This’ll lead to increased link building resulting from heightened visibility and ultimately more traffic inflow. 3. Inbound links You wield awesome domain authority based on the volume of inbound links to your site as well as on the diversity of sources posting the links. Domain authority is a metric parameter that gauges and forecasts the probable rank that your site will have on a specific search engine. So, your SEO strategy should be geared towards attracting robust inbound links that in turn render the former more goal-oriented. Apart from the above, there are some specific secondary or complementary factors or facets influencing the site’s search ranking which in turn are impacted by your SEO approach. a. Social media networking Networking on different automated social media platforms may lead to increased traffic and hence more likes. However, enhanced social media interactions don’t in itself guarantee a better ranking. Nevertheless, a more intensive networking on popular social media sites implies a higher content visibility leading to entrenched brand positioning. Improved visibility also means the possibilities of attracting inbound links are greater. b. Focusing on long-term growth Email marketing can assist you with strategizing a long-term SEO plan by harnessing crucial... --- - Published: 2016-10-17 - Modified: 2016-10-17 - URL: https://localseotampa.com/25-years-search-engine-optimization-history-201610/ History of SEO If one looks back in time, it is difficult to ascertain when SEO came into existence. However, it is evident that it has been around in different forms ever since the internet came into existence. SEO refers to Search Engine Optimization that is directly built for the search engines. Google as we know is now used as a synonym to search engine today, however, not many of you would be surprised to know that there have been several search engines before Google and there are many search engines that run today as well. Taking into consideration the exact usage of the term SEO, it is believed that it has completed over 25 years of existence. Let us take a look at the journey over the years and the evolution it has undergone for the past 25 years. Pre Google search engines Yes it is true, Google was not the 1st in the race and the 1st search engine which was developed with the use of internet was in the year 1990. Initially a school project that was designed to offer a platform that indexed, archived and shared FTP files, the tool was named Archie. Although, it was not near to any of the present day forms of Search Engines, this tool had a complex back-end that worked on different algorithms that were designed to collect and organize the information that was indexed. The next in the race was Gopher that was based on hypertext paradigm and was developed in the year 1992. Consequently it was followed by the launch of Wandex, the 1st search engine that crawled the web and indexed online pages and offered a platform to search among the indexed pages. The modern names like Google, Yahoo, etc. came into existence after 1998. SEO on the other hand was evolving with the level of development and evolution that these search engines were undergoing. The premise for this was to follow a strategy to prepare everything that was being indexed on the search engines in a manner that made it easier to rank and search for the key terms. The initial days saw some pioneers meeting up and learning from each other to compile their research and findings and shape up the world of SEO. For instance, it was in the year 1995 when John Audette launched his own company named Multi-Media Marketing Group (MMG) in Lage Oswego. The company launched Oregon that was an online book about marketing on the internet which sold over 4000 copies at the rate of $30 each. The popularity encouraged him to recruit a few other SEO pioneers named Marshall Simmonds and Derrick Wheeler. Together they had planned to assist companies in several multi-media projects but seeking the potentials of the web over online marketing they ended up creating I-Search Internet Marketing newsletter that touched a subscriber base of 20,000 in its peak. John also had Danny Sullivan in his team who was responsible to teach the other members the... --- - Published: 2016-10-10 - Modified: 2016-10-10 - URL: https://localseotampa.com/six-evaluation-standards-reinforce-seo-promotions-201610/ Anything that is quantifiable can be improved and measured more effectively through standardized parameters if SEO specialists are to be believed. For a start, any search engine marketing or optimizing campaign that you launch takes anything from 8 weeks to six months to show the desired results. If your campaign failed to deliver the goods even after patiently waiting for some months, it could be that the strategy was devised after evaluating the website rank based on a couple of metrics (standards of measurement or assessment). If your focus of perusal is limited to a few metrics, then it goes without saying that you’ll be missing out on getting your site evaluated through yardsticks by which the portal could be performing well or could be doing worse. There are various metrics you can fall back upon depending upon the product or service you’re involved with as well as the nature of your campaign. If you wish to stay ahead of the competition, then you’d have to consider appraising your site based on some standardized metrics. Following are some metrics that you can consider and then carefully select the ones that you’d prefer to integrate with your SEO strategy. Mechanized traffic monitoring The major search engines including Google, Bing, and Yahoo strongly believes that smartphone owners are going to form the major chunk (amongst users of different types of digital gadgets) of online traffic (which includes users surfing the net on all the popular digital devices). Google, the most extensively used search engine had the sagacity to realize the above assertion or generalization. Consequently, it went on an overdrive in order to identify some technical barriers that were preventing sites from loading and interfacing on smartphones in a manner that the user found user-friendly. Following the identification drive, Google restructured their algorithms accordingly where it became imperative for a website to load speedily on a mobile phone if the same were to be accorded a good rank. The aspect of user-friendliness of the site was also a significant prerequisite for achieving a high rank on SERPs. So, it won’t be out of place to suggest that you’d have to optimize your site keeping smartphones users in mind. In fact, the convenience of these users should be your primary concern where the need of adhering to search engine ranking parameters takes a backseat compared to the former requirement. Check out Google Analytics for evaluating the accessibility of your site (using the mobile-oriented analytics) on smartphones vis-à-vis the usability of desktops and laptops. Chances are that you’ll be able to figure out some glaring incompatibilities which you’d have to redress without delay. Observe the manner in which Google uses web crawlers on your site Google uses a variety of web crawlers (‘Googlebots’ being the most numerous amongst these) for supervising the way it scans your site. For checking out how the search engine does so, you have to click on Google Search Console and study the statistical crawl reports pertaining to ‘total pages... --- - Published: 2016-10-03 - Modified: 2016-10-03 - URL: https://localseotampa.com/common-seo-pitfalls-turn-around-seo-campaign-201610/ The success of your SEO promotion campaign will to a considerable extent depend upon how market-oriented your strategy is if columnist Trond Lyngbø is to be believed. Your search engine optimization technique is undoubtedly an indispensable part of your organization’s promotional mix but whether you can make the most of the same is dependent upon its effective implementation. Devising and implementing the stratagem is somewhat akin to jugglery. You’ve to be a thorough juggler/ pro at what you’re doing if you want to keep the balls bouncing in the air. Even the most meticulously strategized SEO drives can come a cropper if its execution is not according to plan and it usually fails owing to the following reasons. Not being a go-getter: Are you content with being an also-ran in the cut-throat world of trade and commerce or have your set your sights on staying ahead of the competition? Your level or intensity of drive is a circumstantial marker of what’s on your mind and how you plan to get on with your business. Evidently enough, you’ll not prefer to invest heavily in a SEO campaign if your goals are short-term oriented and ephemeral. For you, apportioning funds for online marketing will be a sacrilege as you’d be confident of your site securing a good SERP rank just by tweaking content or introducing some allegedly Google-friendly keywords. You don’t even realize how you’ve settled for mediocrity and that a miss is as good as a mile in the highly volatile virtual world. It has been observed that quite unlike conventional modes of marketing, the SEO approach is subject to greater vicissitudes with passage of time and hence you’d upgrade it not only more often but also introduce radical transformations. This requires you to invest quite a sum if you want to attract the niche traffic. Obsolescence can prove to be costly: It is quite surprising as well as unfortunate to note that even behemoths and conglomerates fall prey to the ‘sunken cost fallacy’. The sunken cost fallacy implies that once you’ve already invested or rather sunk in a huge sum for netting a high volume of online traffic, you’re not going to get back what you’ve invested. These companies tend to keep on with SEO specialists who’ve become virtual dodos or dinosaurs as their approaches are backfiring and not bringing in the desired results. The multinationals continue to have these experts on their rolls even when they’re aware that they haven’t updated themselves because the firms don’t want to take the risk of investing heavily all over again without being sure of the outcome. But carrying on with outmoded specialists you risk making your site completely unfeasible. The solution lies in recruiting SEO wizards who’re conversant of the latest marketing trends as well as aware of groundbreaking technologies. Fill-it shut it and forget it: Any SEO drive is a stratagem that needs to be nurtured from time to time just as you’d take care of a sapling so that it... --- - Published: 2016-09-26 - Modified: 2016-09-26 - URL: https://localseotampa.com/planning-short-term-seo-strategy-worth-trouble-201609/ It doesn’t need to be exaggerated that SEO strategists develop search-engine optimized content to accomplish long-term objectives. To put it more simply, if you’ve an online interface for promoting your product or service (apart from the brick-and-mortar outlet), you optimize content for getting a better SERP ranking (read more traffic leading to increased leads and ultimately more sales). This is a strategy or technique you adopt for reaping gains in the long run. However, sales revenues are not consistent throughout the year as there are sudden or gradual spikes and dips depending upon the season. Sales receive a boost during Christmas or New Year and plummets all through the lean months. Seasonal Variations and Considerations So do you need to thrash out a short-term or seasonal SEO strategy for maximizing sales during the bullish and bearish months? And even if you do, is it worth all the trouble when you know that the excitement or pessimism will fizzle out in a couple of months? Although many companies are doing their best to catch up with this new fad to make the most out of the festive season, the approach obviously is not without its downsides, apart from the benefits. Depending upon the type of product (or service) you’ve, you can segregate the year into distinct seasons with the interim goal of encouraging sales. You could see a spurt in sales before and after the festive events like Easter, Good Friday, Halloween, and Christmas. Next, you can cash in on national holidays like Labor Day, Independence Day, and so on. Then again, you fall back on ‘end of season’ or ‘stock clearing’ sales during the summers if you’re dealing with seasonal products. And if you’re retailing a product or promoting a service that is trendy and feeds a fad (like a specialized haircutting style or tattoo), then you make hay as long as the sun shines. Regardless of the nature of your business, you’ve to live with the fact that the sales graph will not be steady all through the year. And if you’re like most entrepreneurs, you’d prefer to stick with a long-standing SEO technique instead of one that you’d have to change from month- to- month. The Pros and Cons Altering the content and tempering blogs with SEO keywords to suit the seasons is tantamount to a tradeoff. Your sales may skyrocket during Yuletide or Halloween but might take a nosedive at other times of the year. The benefit that you get to enjoy is you face less competition as there are not too many competitors around who adopt a short-term approach. However, you’ll have to begin making the changes months before the onset of the festive season as you’d have to wait for your stratagem to be effective. If you introduce the keywords on Christmas Eve then you cannot expect good sales as online shoppers will be done with their shopping by the time your content is ready to deliver. Short-Term SEO Strategy: Should you go for it?... --- - Published: 2016-09-19 - Modified: 2016-09-19 - URL: https://localseotampa.com/image-optimization-right-way-201609/ In today's SEO strategies, image optimization plays as great a role now as always. The difference is that with new website tech and SEO practices, one must keep up with the latest techniques and apply them properly for maximum effect. In the old days, it was just a matter of slapping up an image, adding a description and going on one's merry way. Nowadays there's much more. The image not only needs a title and description but tags and all sorts of labeling. Many webmasters hate to do it but it is essential if you're using SEO. First of all, make sure your image is relevant to the content you're focusing on. If your content is about your local baseball team that just won a championship, your image or images should be of the team, not the bellowing crowd or some pic of you as a kid in your baseball uniform. You'll need an up to date image with again, the title, description, tags, etc. . This way the search engines will know how better to qualify your content and not get confused. You need to focus some text or copy to the image and if you're using social media, use the right url, the right keywords, keyphrases, and keygroups. Add bits of data that make your image stand out and pull in attention that leads to clicks and retention. Your sitemap is essential here and you can SEO that XML sitemap. Make sure you add attributes inside your regular sitemap right after the tags. It should resemble the example below: See, it's not so much different than your regular duties, just more precise. There are more attributes that you can add and it's wise to do so as it provides far more info for the search engines and the more info you dish out, the more the search engines have to chew on. Consider load time when adding images though, even though you can add hundreds of them to each URL and that means not only an image sitemap but also a sitemap index file that acts as a sitemap for the sitemaps you've created. You've got to choose your images wisely. If you're lucky enough to be a graphic designer or have an art staff, you'll be able to rule because your content will be unique. That leads to some potential viral SEO when you post memes based on your artwork. When posting around to Pinterest, Instagram, Facebook, Twitter and more, label and describe them properly with a link to the main site. Make sure the tags and labels contain your primary keyword and any Local SEO keywords. For example if your site is “Bob's Freaky Hair Cutters In Miami, Fl” then your images should contain those keywords whereever you post. Do not underestimate the power of image optimization. It does take some study and testing. Things don't happen overnight and that goes for all SEO. Plan accordingly and use good SEO sense. Once you've gotten the basics... --- - Published: 2016-09-19 - Modified: 2025-09-20 - URL: https://localseotampa.com/google-fine-tuned-ranking-algorithm-201609/ The truth about Google search updates. Grapevine has it that the world’s most admired and popular search engine-Google-has brought modifications in its website ranking algorithms. Although the California-based behemoth has not made any formal or official announcement of this development, the search community is abuzz with rumors that an update is on the cards or has already happened. On your end, you can check out for yourself whether such an update has indeed taken effect by searching for your site on the Google Chrome browser. Do you continue to see the URL link to your site on the same page as you used to? Has the URL link graduated upwards or moved lower down the page or has been relegated to the 2nd page? The organic search ranking updates To be specific, there’ve been two updates and both within the last 24-hours or so. The main update had to do with the crux of the search engine’s ranking stratagem-the prioritizing of websites on the SERPs and the next one bordered on localized standing or positioning. At the cost of iteration, there’s no confirmation yet from Google about these updates but SEO strategists and specialists have gone on record by attesting that they’ve observed a rearrangement in the website rankings. Significantly enough, this reorganization in the standings is not industry specific but across-the-board. The tracking tools used for conducting search ranking drives including Alogoroo, SERP Metrics, Accuranker and Mozcast have also witnessed updates, adding more grist to the rumor mills. At the other end of the spectrum, forums and communities on local search positioning have seen members discussing animatedly about these updates. A great majority of local SEO specialists are of the opinion that the updates have to do with quality improvement. They’ve formed their opinions after observing that Google had done away with local search results that’d qualify as scam. Consequently, there has been a shift in the local search results owing to the redrawing of the quality enhancement criterions. However, a good proportion of the bandwagon of SEO cognoscenti strongly believes that the update has to do with refreshing the ranking algorithm related to local search. The fact that Google has maintained a strict upper lip and is yet to come up with a proclamation confirming or negating such updates is fueling curiosity on this matter. Now as long as the premier search engine doesn’t clear the air on this front, rumors and gossips will keep doing the rounds. Call Local SEO Tampa Company at 727-938-8891 if you are concern about your website ranking drop. --- - Published: 2016-09-13 - Modified: 2016-09-13 - URL: https://localseotampa.com/youve-got-real-seo-goals-201609/ SEO or Search Engine Optimization is a major factor in the success of business on the web all over the planet. There are millions of SEO experts out there and 10s of millions of clients all vying for the top spots on the search engines. The SEO expert is not only burdened with keeping up with the latest technologies and tactics, but also with the unrealistic expectations of clients and this calls for education and making sure the clients realize that what they want may not always be what they can get. Clients can be a royal pain in the SEO business. Far too many are half awake in regards to what SEO can and can't do. Some see an ad or some social media message or some armchair gossip about how such and such a company can get their company listed in the top positions on Google in a day. This is all nonsense but clients do show up and many of them a bit to bossy making demands that are totally unrealistic. The pro level SEO expert is aware of this and knows how to handle them. Sometimes however a potential client or existing client has to be let go when they just don't get it. SEO takes time depending on a variety of factors and the client must know these in order for them to rest easy. They've got to realize that things don't happen overnight unless they've a product or service that is so exclusive and viral that basic content has enough momentum to boost them up and they still need an SEO pro to maximize their gains. Pitfalls and challenges are many. Clients have to realize it takes money to make SEO work especially if they're battling for competitive keywords and brand recognition. It's no cakewalk but slow and steady is the way this works. Bidding for keywords, keyphrases, keygroups can be costly and time consuming. The SEO pro has to spend countless hours analyzing up to the minute data and acting on it with lightning speed. The battle can be fierce but even if a client doesn't get the top position, they're going to get their money's worth in the short and long term. Clients have to realize that there are some big players out there that have immense budgets and teams of people working round the clock to best the competition and your client has to know they've got to let you, the SEO expert go for broke without any interruptions or irritations. There are just some people you cannot service and in SEO that happens and the SEO pro had better know when to tell a potential client or present client when to call it quits. Some bosses and managers act like the SEO pro is like the butler or maid and is supposed to snap to and make miracles happen because they're being 'paid'. The SEO pro would be doing themselves, the client, and the rest of the web a big... --- - Published: 2016-09-05 - Modified: 2016-09-05 - URL: https://localseotampa.com/get-seo-house-order-hunters-cool-201609/ SEO calls for ever vigilance. It's not something you do once and let ride. You've got to keep your game going and that takes time and effort. It also calls for having a “Hunter's Cool” to analyze your site and make the right moves or end up dinner. SEO nowadays is more of an art and science than technique. There are advanced AI systems at work and it calls for the most adept in strategists to keep tabs on things and even outguess them. Only a rare handful can but in the meantime, all we can do is keep that sharp eye out for opportunities that we must employ or that others may have unwittingly missed. Number one is to check and analyze your website for errors and missed opportunities. This calls for looking for misspellings and code errors, improperly tagged pics, videos, graphics, rotten linking and more. You have to be objective here and have someone double check your work. What you may miss, others may recover. You can't afford to fall short or your competition will walking all over you. Get the software tools that will save the day and make your life easier. Keyword and competitor analysis software is essential. You want to get those keywords that are hot and just laying around waiting to be harvested as well as those keywords your competitors have yet to exploit. The old saying 'The early bird gets the worm. ' is highly applicable here. Check for load times on your site. Don't cram big graphics and make sure your contact info is on each page with fine tuned navigation. Hunt the web for positive things said about your site and post them on your blog and on relevant pages with links to them from your main page. As time goes on you'll build up more relevant content that will be to your best interest which you can further exploit with finesse. Make sure to regularly peruse your site so that pages are right and working and that people aren't linking to dead pages. Clean up that 404 mess by checking your site and sites you're linking to. A messy website is a no-no for Google as it shows unprofessional and sloppy attention and work. Now the hunt is on to find out what others are doing. This means prowling around your own social media sites and then social media at large. Look for what's going on in your industry and especially where your site and services are concerned. Here is where you can find trending and future trending keywords, keyphrases, and keygroups. You can mine people who are from the top popular posters and shmooze with them to send a link to your site especially if they have an authority site. If not, just a blurb on their blog with a link with the keywords you want is sufficient. Don't be afraid to ask them to include those keywords, most people are aware of the importance of keywords so... --- - Published: 2016-08-29 - Modified: 2016-08-29 - URL: https://localseotampa.com/getting-multiple-local-seo-campaigns-201608/ One of the problems that many businesses have that operate at multiple locations is getting the right traffic regarding each locale. People can get confused as they'll search for a brand name store and end up in the wrong location. You don't want your customers stymied about where you are so you need to get you Local SEO campaigns handled in a way that all your stores can benefit from the right traffic. First of all, don't do generic websites for your stores. Yes, keep your logo and a light basic them, but don't cookie cutter your sites. Google indexes webpages not websites so every page of your site has to be optimized with all your pertinent data, and when it comes to Local SEO, it means you had better fine tune things as you're using your locale as the keyword to your site. Make your multiple websites 'part of the family' so to speak. Your main company website should link to and discuss your various locations with distinct copy, picks, videos, commentary, and perhaps reviews. Sort of like building a web. This way your local stores will be getting fed via the parent company in more ways than one. For each store have a social media account and blog particular to that store and location. Interact with the public this way so that when people are looking for one of your stores, commentators can send out links to that particular store or a link to the parent or anchor site's link menu. Of course making sure that your contact data is located on every one of your pages is important. Make no mistakes here. It must accompany all correspondence and any blog posts and social media posts where applicable. Personalize your sites. Your site in Chicago, Illinois should have a focus on Chicago along with your store and it's products and services. Mentioning local events and sports, news of the day, nothing confrontational and stay out of politics and religion. Focus on celebrations, celebrities, and of course, get those testimonials from satisfied customers that come via social medial. Facebook is perfect for this because Google will see the testimonial coming from Facebook, pre-screened against spam and acting as a helpful step to other surfers. Remember, you're trying to do multiple things at the same time and that means paying close attention to what you're doing so that you can reach all the goals simultaneously without mounting any errors or penalties via Google. Google has tutorials and tools for you to do great SEO and Local SEO. Read up on them and see how they can be applied. A website shouldn't be some static thing but something that is alive and kicking with helpful tips, hints, deals, sales, timely communication. This all rounds out to a site and its webpages that people can rely on. Once all this is done, each of your locations should have a site of their own that stands out and works in tandem with the... --- - Published: 2016-08-22 - Modified: 2016-08-22 - URL: https://localseotampa.com/fine-tuning-local-seo-pages-201608/ It's not been understated that one has to have a local SEO campaign going on. It is imperative that you spend as much time with local SEO as you do with your standard SEO and more so. This goes for every page on your site. Let no chance escape to implement a local SEO strategy. Google lists webpages not sites so you need to have each and every page on your site optimized for local data. Yes you'll also need lead and landing pages with local SEO but the bottom line here is that you need to know what to do and why. Along with the swift growth of mobile SEO, local SEO had been far too overlooked but now the results are in and they're saying that if you don't use local SEO you're on losing ground. It's not too difficult to start though by using sound and sane SEO but tweaking to take advantage of your location. Like a regular webpage, you'll have your title and keywords and H1/H2 tags, pics, videos, copy. The difference is that with local SEO you add the name of your location, street address, phone number, email and content that showcases how your business interacts with the local scene. You want your site and business to be the go-to site for everything related to your business, goods, and services in your area. That means incorporating the town, city, street, and any areas of celebrity note such as sports teams or social and historical events. The next thing is applying all that local data in ways that builds your local SEO framework and that's where the hard work comes in. The amount of work to be done can be daunting. It really takes an SEO professional to do all this but we'll look at the basics so you'll have an idea of what's to come. Your site has to be laid out professionally. That it will load fast and is mobile friendly. Your titles should include your products, services, company name, location, and what you do. Add those contact data bits to photos, pics, and copy. Headlines and sub-heads are priceless in this regard. You don't want to keyword stuff, but you want add a keen sense of placement where placement is required. Links should be quality over quantity and from authority sites. Social media SEO is another factor. You want people to come to your site and interact. Google likes this as it appears that your site is where people go regarding the subject content found on your site. Authoritative organic links are what you're looking for on one level, but you also want that tsunami of click through links that are organic in nature. Your landing pages are also where you'll need to do some local SEO wizardry. Your landing pages will either bring people in to click, confuse them, or drive them away. You want your landing pages as far up the ranks for your keywords, keygroups, and keyphrases as possible.... --- - Published: 2016-08-15 - Modified: 2016-08-15 - URL: https://localseotampa.com/understanding-seo-start-201608/ SEO, or Search Engine Optimization is a common acronym (word) you’ll frequently see thrown around on the internet, but especially by website owners and developers. Plenty of people on both ends of SEO commonly underestimate the responsibilities involved, and the target audience in which will be most profitable, why, and how. Taking on business and selling a product on the internet is hands down a demanding task, but likewise so is developing that website, bringing you business, and specifically visitors or customers that are most likely to consider purchasing your product or services. Familiarizing Yourself: A breakdown of what makes “SEO” function There is a common misconception even in today’s world of technology and marketing that somehow SEO specialists or services are strictly limited to keywords and marketing. While these are indeed variables and responsibilities that play a role in an active website or product marketing, there are still plenty of others necessary as well. Offline Marketing – Many people, may neglect it or not take it seriously, but whether your business and majority of customers can from online or off, maximizing SEO of your website and product by word of mouth is still a precious strategy. Is Your URL “customer friendly”? – Creating and marketing an easy to remember URL or website name can mean all the difference between not only improving organic traffic (discussed later) but also in making it easier for your customers to return to your site. Applying Social Metrics – Due to the notable popularity of major social networking sites like Facebook, Twitter, and Instagram it should be no wonder why social network marketing or advertising can bring you an entirely new crowd of prospective customers and return visitors. What are Agnostic Features? – Agnostic features more or less represent the form of your website and business content, from how long pages are, all the way to how they are formatted for both conveniences but also useful reading. If your site has pages (assuming it's not a blog) that easily surpass 5,000 or more words for a product descript, assuming it’s not advanced or technical, it may be time to rethink this strategy and summarize, so customers aren’t deterred from heavy reading. Try to keep it short, and to the point when possible. Obtaining Positive Website “Authority” – How many other websites or blogs have either reviewed or linked back to your website and business? Whether it were on discussion boards and sprawled throughout other major product websites and reviews, “backlinks” and even brand name dropping can substantially increase both website traffic and popularity- which, translate to profits and repeat customers. Accessibility and Platform Functionality – If you’re running a successful website and business, and either have the necessary funds or are willing to invest in such, having your site programmed or scripted to run on mobile devices and different platforms will also contribute heavily to more customers and website visitors frequently using your site, and buying your products. Given all these steps and pieces... --- - Published: 2016-08-08 - Modified: 2016-08-08 - URL: https://localseotampa.com/name-address-phone-number-important-local-seo-201608/ Recent research conducted by SEO experts and Google Analytics alike have shown that the importance of including NAP (Name - Address - Phone Number) is a critical part of practical and profitable Local SEO technique. Google Statistics show that with over 7 billion business searches per month, nearly 90% of those searches will lead to a prospective customer contacting said business in typically 2 hours or less. Maximize Website Exposure Many business and website owners do not realize this, but ensuring your NAP is easily located and in text form can mean the difference between not only website visitors contacting or buying from you, but also Google and other directories having any chance of indexing your business information. Such an important piece of business advertising and ability to contact also includes local directories, websites, and other contact lists which all follow the same guidelines or similar expectations for improving and functioning Local SEO. Even given today’s modern internet technology, tools, and resources many businesses and website owners make the mistake of including their contact information (or NAP) in the form of an image or button. Unfortunately, the problem with doing this is that it will exclude your business and contact information on most search engines. Google “Spiders” (BOTS) are not designed to locate or identify such a method of contact-sharing, so make sure you – systematically – include your business contact information and address in the same, easy to read location on each of your web pages. To maximize exposure it’s best to keep this at the top left or right-side of each website page so that it’s the first thing your visitors and customers will see. If it’s NOT up to date visitors will go elsewhere For some reason, even as of 2016 many business owners still do not believe it’s worthwhile or that they have the time to correct or update their contact information on their website, search engines, or review sites. In turn, a lot of prospective and current customers will have a tough time reaching or viewing your website and business if it isn’t. In fact, it’s been proven that major search engines such as Google and Yahoo not only post your business details in their main search directory, but that they also give extra recognition and a higher rating for businesses that do - with accuracy. The last thing you want is to mislead your customers by not including up to date or correct NAP. Not doing so may give your customers and prospective visitors the impression that you do not care if they have easy access to you. And in some cases lead them to believe you do not take pride or pay attention to details in the business or products you sell. No customer, prospective or current, wants to feel like you have something to hide. The last thing you want is for possible website visitors to think your company no longer exists, has moved on, or does not make a habit of... --- - Published: 2016-08-01 - Modified: 2016-08-01 - URL: https://localseotampa.com/smart-way-backlinking-201608/ Well, here we go again with the experts debating the importance of backlinks. One side will say they're worthless in today's SEO while the others will say that they're as valuable as water to ta fish. The truth be told, it's 'how' the backlinks are acquired, not how many links and from whom. Let's explain all this. In the old days of SEO the more backlinks you had the more important you appeared to the search engines. That practice was abused so much that it literally became associated with 'Black Hat' SEO techniques which will get you banned nowadays. Next came the link farms where people would set up banner farms and interlinking networks that just got so confusing that not even Einstein could figure out. Again that techniques got banned. Google started up with their new algorithms and self learning software like Rank Brain which is one of hundreds of tools that Google uses. Just imagine it, a piece of software that learns on a fundamental basis what to do regarding your webpages. Webpages, not websites because Google doesn't rank websites, only webpages which is why every page on your site needs to be optimized. So now we have what doesn't work and now we have what does. Where do backlinks come in? Here's the deal: diversity. Meaning that your backlinks have to come in from a variety of sources that indicate constant interest in your site and this comes from social media and other 'living' link sources. When people on Facebook get wind of a piece of content that you've created via social media, you'll get that backlink from someone's post and then when that post is shared, another and another etc. etc. shows that people are interested in your site. This is targeted organic traffic which is the best kind of traffic to get. When these people come to your site you have to usher them in to where the good stuff is. Once you've got them there you've got to turn them into customers and repeat visitors. That's all there is to it. What about authority links? What good is an authority if no one is clicking it? That authority link from a big shot authority website is only as good as what the surfer makes of it. You want that authority link that comes from the authority site praising your content and sharing it with their surfers who see it and click through to yours. Much like if the big shot shoe sales website finds an article you've written that really has some punch to it. They post the link on their Facebook page and website. Now you've not only gotten a backlink, but you've got a reason 'why' you deserved such a spot. Fans of the authority site will see this and know you're a company to be trusted and will by what you have to offer. So it's not an issue of whether backlinks are important, it's an issue of a high quality,... --- - Published: 2016-07-25 - Modified: 2019-01-15 - URL: https://localseotampa.com/hire-seo-company-201607/ The answer to that question is multi-fold. We've all seen 'Joe Neighbor' who thinks he can do it all himself. He'll either try to repair his roof or build a garage or some other such endeavor that takes professional skill, and he'll botch the job, lose money, and possibly injure himself in the attempt. It's that know-it-all attitude that gets many site owners in major trouble because they think they can do SEO all by themselves and not hire a professional SEO firm. An SEO specialist knows all the ins and outs of the SEO industry. It's both an art and a craft and calls for multiple educations in technical and historic. The history of SEO is only about 20 years old but it is intense to say the least. SEO is one complicated and long term project. Your site just doesn't stay static as if once you're done constructing it, search engines are going to beat a path to your door. It doesn't work that way. It takes expertise on a fine level to get each page of your site indexed and indexed properly. Google doesn't index sites, it indexes webpages, so each of your webpages has to be SEO'd to the nth degree, not just your first page. The SEO professional will know what keywords to use and where to place them. They'll use specialized tools to find the best keyword matches that will gain you the most ground. They'll check on your competitors to better give you a fair playing field and this task alone is worth the money you'll pay them. It takes a lot of detective work to do competitive SEO. The variables involved are so many that only a trained eye can decipher them and make the right course corrections. Here's where the SEO consultant comes in. When you're looking to hire an SEO firm, the honest ones have a consultant on board who will walk you through every aspect of SEO. This is so to better educate you regarding what they're going to be doing and why. Some of what they'll discuss may be too technical at first, but a pro will know that and try not to make things too difficult. They'll guide you through how many team members will be involved, what type of tools they use, the time factor, and a reasonable idea of when you should see results. Of course they'll talk to you about costs but they'll try to get you the most for your money and when they get the project going you should see a significant ROI than had you risked all and tried to do it yourself. It's fine to have the gusto to want to take responsibility and get things done on your own, and yes, there are some fundamental things you can do with SEO on your own, but if you're in a highly competitive field you had better get yourself an SEO specialist from an SEO company and do so fast. Image... --- - Published: 2016-07-18 - Modified: 2019-01-15 - URL: https://localseotampa.com/taking-nonsense-seo-companies-201607/ As like in any field of business, there are companies that just can't get it when it comes to honesty and integrity. That goes for SEO companies as well. They can take you for a ride easily if you're not aware out of what to look out for. These companies will do all sorts of underhanded things to get your money and leave you high and dry. That being said, we need to look at the warning signs of a bad SEO company. The first thing to look out for is hype. Any SEO company that makes the claims that sound too good to be true, usually means just that. The first line of hype is that they can get you at the top of Google overnight or some ridiculous fast time. This is total nonsense. It takes weeks and months to move on up the charts to any significance and then it takes repeated monitoring and updating at that to keep moving up as well as secure your position. Another hype is that you can't do SEO on your own. Total nonsense. It takes a great amount of study and application but given time you can learn enough SEO to be able to chat with the real SEO companies and they can then work with you more efficiently. This doesn't mean you take a few courses and think you can become some sort of SEO guru, what it means is that you can enhance your chances via education which should save you money and time. These unscrupulous companies will boast about how they can outsmart Google and all the the other search engines with inside information or technologies that can undermine the algorithms the search engines use. This again is total nonsense. This is a way they take advantage of the less aware. If you know nothing about how search engines work, then their fancy talk will have your head spinning with unrealistic hopes. Watch out for the SEO Company that tries to educate you by getting you to buy SEO secrets type courses and webinars. These are just scams to get more money out of you by addicting you to get rich quick schemes. They'll also show you statistics to back up their claims with contact info to the so called clients who of course will give glowing reviews, but it's all bull and another dirty trick to pull you in and play you for a sucker. A real SEO company will indeed evaluate your knowledge of the field but will walk hand in hand with you as you go along. They will keep you abreast of all actions whether positive or negative and provide statistics to back them up. Following that, They'll adjust their game plan and make recommended changes on your part. SEO is not some one shot to success. It's a suite of both technologies and techniques and strategies that has sound fundamentals and room for innovation. There's no one man gang approach but a... --- - Published: 2016-07-11 - Modified: 2016-07-11 - URL: https://localseotampa.com/getting-edge-local-seo-rankings-201607/ Keeping up on the latest analytical data regarding which factors are actually working regarding Local SEO is paramount to surviving in the SEO game. In the past things meandered from one end of the spectrum to the other. Some people focused on keywords until keywords fluctuated and panic ensued and entire game plans were upended. Then when analysis later showed keywords to be a stronger factor, people went right back to the keyword game. The same went for links. In the old days people piled on as many links as possible to the point of overwhelm. Then Google started penalizing links and they dropped off, but then links showed strength and again, they went right back to link building using all sorts of strategies. Some made sense and others were ludicrous. Every other month a new SEO guru comes up with a study or analysis that says something totally opposite of present trends or common sense. This often happens for three primary reasons, an expert finds a new piece of valuable data, a marketer wants to make money selling SEO courses so they exaggerate claims, or an unscrupulous type who is trying to derail people off the right path. Links have suddenly turned out to be of greater value than people thought. That's what some recent analytical data professes but then again, common sense should take the strong foothold here. Links are important. Once they were thought to be dead and would get you penalized. This caused lots of people to shuck off links but the smartest kept their inbound authority links. This then led to better Local SEO rankings especially with the business sites and related sites. Social media comes into play here too. Those organic inbound links that aren't static but are parts of ongoing threads and multiple topic posts, all flow inbound traffic and tell Google that your site isn't some static, dead, spam site, but something that is alive and kicking and of constant interest and value to the public at hand. Just having a site that is SEO'd to within an inch of its life isn't enough nowadays. The search engines are wise to people and companies that try to beat the system and this is why the SEs are looking at all metrics and especially that of organic activity primarily from the social media sites and the micro social media venues. What's a micro social media venue? Well, what many people didn't take into account was that websites would be using tools much like the social media sites do. With 'shares', and 'likes', and so on. These are now turning into micro social media sites with a contained and growing membership that is 100% organic and targeted. People like to belong to a group, a gang, a family. If your business' site is engaging and entertaining enough to bring people back, to join and converse, even if it's only about specialized tools, or brand named products. Tools allowing for migrating one's social media friends... --- - Published: 2016-07-03 - Modified: 2016-07-03 - URL: https://localseotampa.com/providing-seo-services-like-movie-detective-201607/ Providing SEO services is a lot like being a detective that you see in the movies or on television. You just can't sit down with a client and assume or half-do what's necessary to bring about success. You need to do your research, your detective work to pull out of the client and yourself, the right things to do to gain those top SEO spots, especially when it comes to Local SEO. If you thought regular SEO was a chore, try doing Local SEO. It calls for all the skills of standard SEO, which is a tumultuous ever changing landscaper, and the specialized tactics and application to bring attention to the client's site and get it up those search engine results. This means asking questions and taking notes. Paying attention to market and SEO trends, both technical and social. Knowing where your client's customers are and where they can be gained from. You'll need to ask questions not only of the boss, but of the staff and get as much info as possible. See where previous sales and inbound links and clicks came from. Know the demographics of the region you're focusing on regarding Local SEO and see if they're being properly targeted by the existing site's structure or where improvements can be made. Look at the competition and see where their strengths and weaknesses are, and be informative to the client so that they can do some studying and detective work too. Once you've gathered the basic pertinent data that allows for an assessment and battle plan to be outlined, it's time to polish off the skills and drill. If for example there are 1,000 Facebook pages focusing on your client's location, make sure you have that list. See which ones are just local folks or businesses, government, and more. Break down which of these are the most important traffic wise by the number of members and activity. You will need social networking with your Local SEO so that people from the region will not only know you exist, but that your site is worthy of perusal whether they're looking for your products and services or not. You can become a local hero with a site that focuses not only on your business but on the achievements and celebrations of others in the area. This makes your site look lively, caring, and exciting, but the majority of marketers and SEO pros just miss the boat here. Look for those famous local people, whether present celebrities or historical ones. Look for those annual celebrations, public picnics, even newspaper stories featuring things like people celebrating very old anniversaries. Make note of these and post a congratulations note on your site's blog. People will love it, comment, share, and like. Each company and client has a history, short or long. Use the length of their existence as a tool. Do the detective work about the founders, what it took to establish the business and keep it going. People like these tidbits of... --- - Published: 2016-06-27 - Modified: 2016-06-27 - URL: https://localseotampa.com/look-local-seo-ranking-factors-201606/ It never fails to astonish SEO pros when Google makes changes to rankings and there's no rhyme or reason for it. Knowing 'why' Google chooses to raise a ranking is the goal of all SEO experts and that goes especially for the competitive Local SEO market. One might think keywords, links, shares, likes, are all ranking factors and in some degree all are, however Google is scaring the bejeezus out of SEO pros when they rank a site higher and there's no way to figure out why. All the experts can do is pour over the stats and metrics and look for a pattern to exploit. This may not be doable with Google as their AI experiments are so far ahead of the pack it even scares their own people, many of whom have retired as the software AI seems to be writing itself. With their suite of search engine software working 24/7 and being improved upon regularly, Google no longer informs the public of updates which leaves marketers and SEO pros hovering over their stats like vultures waiting for the kill. Local SEO is a specialized form of SEO so that local companies or companies located in other areas but have outlets or personnel and customers in a specific region, that targets that locale. It has to be fine tuned with all the skills of a regular site but with the right keywords, keyphrases, and keygroups placed strategically so that Google will find them and list them properly. That comes to the issue of branded and non-branded results. It is proving tricky as news emerges of changes in this regard that experts can't fathom. This mystery as to why some sites recently shot up and some shot down is probably not going to be answered anytime soon but you can bet there will be eyes peeled on every statistic and metric there is to try to decipher what Google is doing and will do next. As pros work on this, it's going to be best understood in the long term. Why? Because in 3 to 6 months there will be enough statistical data to make some form of analysis and conclusion. Then new strategies have to be developed based on the theories or if some news leaks out that Google doesn't want the marketers and SEO hounds to know. The best bet for SEO experts and the ranking factors is to run a tight ship. Don't toss out tried and true procedures. They're probably the only thing holding your campaigns together. Google is looking for sites that serve the public and are penalizing sites they feel are too spammy or get bad reviews from customers. Google may be gathering metric data that no one else can or has and is incorporating that into their software in ways it's too difficult for present day SEO marketers to understand, yet. That being the case, the bottom line is to keep your sites clean and useful. Professionally constructed with helpful links and... --- - Published: 2016-06-20 - Modified: 2016-06-20 - URL: https://localseotampa.com/getting-creative-social-media-seo-201606/ By now, you should have a basic knowledge and application of the primary social media networks. Facebook, Twitter, Instagram, YouTube, are starts and just posting to them isn't enough to boost your SEO gains. You've got to be creative, use things that make Google take notice and enhance your search engine listings. Your first thing to do is make sure you've got an account or multiple accounts with your brand name in the name of the account. Have your email addresses going to your domain like 'webmaster@123website. com' or 'Owner@123website. com' and so on. You'll use these emails on several accounts as it will look like your site has a good number of staff or even fans. Offer free email accounts too. Make sure you have variations like 'Facebookfan@123website. com' and so on. You'll get some good mileage this way. To make social media and SEO work, you've got to use it competently and also creatively. Don't just post bland links to blog articles on your site. Make that content you post on social media, really sparkle and pop. It doesn't take much, you just pretend you're posting to a goof friend who can take a joke or even likes the content. Don't just stick to content of the niche of your site. Let's say you run an automotive repair shop in Smith, Ohio. Well of course you'll post pics of cars, maintenance, parts, special deals and such, but it doesn't mean you can't post a video or pic of a spectacular waterfall or cute puppy, as long as it looks like an honest, personal post like, “We love fixing cars but we had to post this pic of this cute puppy! ”. What happens is that post will be 'liked', 'commented', 'shared', thus spreading your brand name all over. You'll get additional attention and build up a strong friendship with people who could be potential customers. People like that personal touch. Interact with others. Don't be a wallflower. Step out and meet people in your area and niche and just dive on in on the conversations. Build up relationships and links to your prime content. Answer tough questions that people are dying for answers to. They'll appreciate the kindness and build up loyalty to your brand. This way, they'll speak highly of you to others and your links and name and location will cover the full spectrum of SEO strategies. Google will see this as vital activity and consider your site something of value to the surfer and list you higher in the rankings. --- - Published: 2016-06-13 - Modified: 2016-06-13 - URL: https://localseotampa.com/dont-delay-start-seo-campaign-today-201606/ The old adage, “There's no time like the present. ”, falls true when it comes to your SEO campaigns. Far too many webmasters sit around all delusional thinking that Google will see their site and love it and push it to the top of the search engines. This is fantasy, but if you try to get webmasters to invest in a SEO campaign, the information will go in one ear and out the other. The math here is simple. Don't invest in a SEO campaign and you will most likely never get to the first page of Google. Only in the rarest occasions will a specific proprietary content will get indexed because there's no competition. This usually falls on brand names or inventions. So if you're not a big shot company or a mad scientist, you had better engage in an SEO campaign and do so today. Don't procrastinate. Every day your site isn't up to SEO specs, is a day you're losing traffic and revenue. Your competition will either hire a SEO company or they'll be experts themselves. Yes, there's a lot of SEO you can do on your own, but that calls for intense study and trial and error application. SEO professionals use a large variety of techniques and software. They know their industry inside out and upside down. They have their finger on the pulse of all the latest techniques and technologies and don't know the word 'quit'. This means pressure, the kind of pressure that only a well seasoned professional can handle. In the case of the newbie, it's best if they study up on not only what SEO is today, but the history of the industry and that covers 20 years. The reason for studying is obvious. You'll get a better overall foundation in the industry, and see through time, what worked and didn't. Nowadays, SEO engineers and search engine developers are at odds as the search engines don't update the public like they used to. Now, a search engine may add a new piece of software or tweak an algorithm without warning. This causes SEO companies to scramble. Sometimes chaos ensues and at other times, just a bit of tweaking can save the day. To best be prepared and start off on the right foot, make sure you're knowledgeable regarding what a professional website should be like. Well designed, easy to navigate, quality content, clearly positioned contact and location information for Local SEO, pictures, videos, cartoons, graphics, and an interactive social media regimen and you've built a site that stands on solid ground. Warning, do not even try to outwit Google. Stay away from keyword stuffing and other tricks. It can get you banned for quite a long time. The time is now, not tomorrow or next week. Do an analysis of your site to make sure it passes muster. Then study up on what SEO is and how it got there. Next is to work on a strategy involving what you can do... --- - Published: 2016-06-06 - Modified: 2016-06-06 - URL: https://localseotampa.com/using-seo-battle-competition-201606/ Competition is fierce for some in the online marketing arena. Getting the kind of attention that brings in leads and clients and customers is the hard working effort of all online marketers. Due to such competition, it calls for today's marketer to up their SEO game or just sit back and get run over. This is not a battle, even though the title of this article uses that word. It's not a battle, it's a war. Plain and simple. It used to be a battle until the search engine algorithms became so complex that no one knows what to expect anymore. There are SEO pros who see disaster behind every rock and there are those that see opportunity at every turn. The optimists and pessimists in this field can have all the ideas they want, what is the core bottom line is, what are the results via statistics. Your stats detail your actions and that of surfers and search engines. Place of origin, number of hits, page views, time, date, and deeper. All this data is to be analyzed regularly to give a solid foundation as to what is being equitably successful and what is not. Careful analysis of these statistics will give a clearer picture of what needs to be done on your part. Your competition can be massive. Depending on your type of business and location. If you've a dog grooming service in a big city, you'll undoubtedly have much competition. Should your shop be in a smaller city, you might be exclusive and in demand. Either way, SEO is valuable to you. The more the competition, the harder the work. Here is where you can't afford to let yourself be beaten down. Analysis is the first step. Analyzing the construction and operation of your website cones first. What is missing, or what can be improved is what you're looking for. No errors in spelling or grammar can be allowed. Google looks for such things as a site that is interactive and serves the surfer with relevant data than some static, unremarkable site that has been keyword stuffed to death. One there's been an objective analysis done, you can look at the in-depth statistical data to glean anything that can be helpful. Picking it apart you can see whether surfers and search engines like what specific type of content, be it copy or graphic, and then you can provide more of it in an updated fashion. Regularly updated sites are what Google is looking for because that's what the surfer is looking for, a website that has some sort of value to one and all. Don't get too involved in keywords. They're not the magnetic miracle they used to be. Because SEO consultants had so many ways to manipulate Google via keywords, Google got wise to it and applied countermeasures to thwart anyone from gobbling up the first page of search engine results with spammy and non relevant data. Keywords are important, but not that important to the... --- - Published: 2016-05-30 - Modified: 2016-05-30 - URL: https://localseotampa.com/google-hot-seat-de-listing-websites-201605/ In a precedent setting case that could greatly affect SEO results, Google, the world's largest search engine, has been forced to address in court, the complaints filed by a company, E-Ventures, whose websites had been removed by Google citing them to be basically spam. Normally, Google would have defended itself on First Amendment rights, but a federal judge saw otherwise and agreed with the plaintiffs that Google, in this situation, would have to defend its de-listing actions. Google removed the plaintiff's 200 plus websites citing they were spam. The plaintiffs argued that Google's decision was detrimental to their business and didn't follow Google's procedures as laid out in their terms of service. Prior to this case, Google could defend itself against such claims, but the federal judge saw otherwise and now a new game is on. Should the decision hold and a trial ensue, Google could be forced into a new era of legal protection for itself as well as the other search engines and directories. Google as a corporation does indeed have First Amendment rights and has used this as protection against such lawsuits and claims quite successfully until now. A lot rides on this case. Google removes millions of websites from companies each year. Should all of them seek remedy in court, it could clog the court systems and overwhelm Google's legal resources. Google tried to get the case dismissed but the federal judge would have nothing to do with that motion but to deny it. Basically, E-Ventures stated that the policies of Google were not in step with their 'Removal Policies' and Google cited a federal law, 47 USC 230 (c)(2) that says in detail that websites aren't liable for filtering of content decisions. In other words, if you run a website and people or companies submit content, you have the discretion to keep or block, or remove said content. The federal judge felt otherwise stating that the law has a requirement that said decisions had to be made in good faith. He felt that Google's decision to remove the sites was not in good faith. Industry experts will be watching this case in Florida like a hawk. It will have unimaginable ramifications if it goes forward and the courts side with the plaintiff. It could mean that millions of other companies and individuals, could sue Google over removing their sites from Google which would definitely clog the courts to no end. It's certain that the legal profession will analyze the judge's decision which on face value looks more like a personal opinion decision than that of legal procedure. The judge has state in no uncertain terms that the court has determined that Google did not follow its own policies in advance. The decision on this case will fall on that evaluation and a jury will have to study up on such policies and procedures and then look at the actions of both the plaintiff and Google to determine if the judge is correct or not. This... --- - Published: 2016-05-23 - Modified: 2016-05-23 - URL: https://localseotampa.com/staying-top-seo-trends-201605/ Nothing stays the same in SEO. Either a technique diminishes in effectiveness or it expands. These trends fluctuate due to the search engines trying their best to not only provide relevant results but also to outwit SEO experts. They don't want anyone getting the high ground except themselves. This is the challenge of SEO. Experts battle now more than ever. The competition is fierce and the rivalries legendary. That being said, the upcoming future might bring in things that no one could expect. The first thing to do if you want to be prepared is get your basic site presence in order. Make sure your site is top notch mobile friendly. That should cover you for the present and to come. This way any surprises up ahead will be better to integrate. No one knows how and when keywords are going to go out of style, but the day is coming. Since so many SEO companies rely on keyword density as a marketing tool and work tool, the amount of attention they'll be getting is unknown in the future. Keywords might just die off and some other parameter take their place. The big kicker is the direction of artificial intelligence aka A. I. . As computing continues to grow, so will AI. There may be AI systems on the horizon that boggle the mind. The industry websites try to keep up on SEO but even they find themselves at wits end when it comes to trying to fathom what the search engines are working on and will reveal to the public. Google has a suite of tools to help with SEO as do other sites. They want people to better adjust their pages for better indexing. As the AI improves, the ability of queries, no matter how grammatically incorrect, will bring about search engine results that the user can either find an answer or close to it. Search engines like Google have top AI software like their RankBrain. By the time SEO pros figure out what RankBrain really does it will be obsolete. SEO pros worry night and day that some new AI will get ahead of them and turn things totally in chaos. This is why one should always chat with the SEO pros to get their take on present issues. A real SEO pro will anticipate changes of both large and small scale. They'll inform you of such strategies so as to keep you enlightened to what is going on. Hardware in computing will always change and services like voice searching will expand. People like voice search and soon your sites will have to be considerably optimized for such types of searches. The SEO pro will follow the guidelines that have come to light as Google rewards queries that can actually be answered by a site. Therefore your website has to answer a query with proper references and solid answers. From there, people will link to the answer or amazing product or service your site provides. Social media... --- - Published: 2016-05-16 - Modified: 2016-05-16 - URL: https://localseotampa.com/incoming-dodging-social-media-seo-mistakes-content-marketing-201605/ Today's content marketer had better have their social media SEO marking A Game on. To neglect so, is like cutting a hole in your boat. Of course the 800lb gorilla of social media is Facebook, but don't let that fool you. You can equal if not surpass Facebook by knowing what to do regarding the other social networks. These networks usually have the same users as Facebook and millions of others are ex-Facebook users. Reddit, Pinterest, YouTube, yes, YouTube, and the others with new ones springing up every so often. Your content marketing and SEO will depend on social media to advance. 1-Not understanding social media You can't be a lifeguard if you don't know how to swim. This applies to marketing with social media. Each site has its own rules, terms of service, slang, and so on. Make one mistake and people will jump all over you. You'll need to know how to post, where to slide your contact info and website urls into posts and commentary, graphics, videos, pictures, and copy. Not obeying rules can mean a ban that you cannot afford. Every day sites like Facebook and Google +, are expanding and adding new procedures and so on. Study and stay on top of them. 2-Making enemies Social media is where you make friends. Your content, your conduct, should always be polite, informative and useful. Search engines like Google are indexing sites based on a myriad of factors and one is links to a site which are your inbound links. When people follow those links, it shows Google that our site is useful, meaningful, and not just some spam site. The stats and metrics will also show how long people stay at your site, what they find interesting and whether they share or comment sending traffic back to the social media in a growing cycle. Any negative commentary or mentions of your site in monstrously large threads can lead to problems and some would say any advertising is good advertising, but not on the web. 3-Poor landing pages If you're going to invite someone to your site, you had better have a comfy place set up for them to kick up their heels. Yes, you can get people to travel to your site via social media but your content marketing won't do anything if people aren't attracted to stay and explore your site. Your landing pages are the front doors, the magical access gateways. Google indexes pages, not sites, so your landing pages should be of impact and mystery, yet when they bound through that door and search your site, convert, stick around, it means your site is satisfying the needs of the public. Keep that in mind next time you tell someone to stop by your site. 4-Not interacting with your social media networks If you're going to utilize social media in your content marketing then you need to also do two things. Actually interact with the users and mix those social media venues in combinations... --- - Published: 2016-05-09 - Modified: 2016-05-09 - URL: https://localseotampa.com/self-analyzing-seo-strategies-efficiency-201605/ Often we can fall into a rut regarding our duties. This is often the problem with webmasters and marketers. Putting together a great looking site and establishing a SEO strategy that works comes from clear thinking and due diligence, however, when those statistics drop and sales fall off, you need to do some self analysis to remedy things. Human arrogance can also be a major problem here. There's no end to the number of webmasters and marketers who think they know everything and cannot make a mistake. They actually believe that they've achieved some deity like solution to all SEO and go on about their day not paying attention to the valuable data regarding the maintenance and expansion of their sites. Instead they just lollygag around and then when disaster strikes and they fall to pieces. You have to avoid this misery by taking a realistic look at your site and your own behavior to decipher when and where you've strayed off the beaten path. First of all calls for that objective look at your site. Is the spelling correct? Are the graphics well placed and described and tagged properly? Titles, contact information all correct? If not, then get right on the job to correct them. Any contact data that is in error is being posted elsewhere on the web and those links pointing to you had better be correct or you could end up in bad shape. Take a look at your personal and professional missions. Are your sites bringing you to those goals or away from them? This is highly important because one can make the mistake of being over confident with one's present work and not realize there's a need to tweak things, or a person can be over confident and not realize they've never even been near their full potential. This happens because of not being in the right presence of mind. Statistics allows for bringing a person to that present state of mind by showing in detail what is going on with a site and when. Using this valuable data to analyze and then implement modifications and corrections doesn't leave much room for error except that in both personal and professional judgment. Don't let nostalgia get in the way either. Yes that theme or process may bring back memories of the 'good ol' days', but today is today and if it calls for more redesigning, then you had better hop to it. It's the failure to not even get near one's true level of equity that is worse than making a mistake here and there. Pride goes before a fall in statistics and not letting your head get too big is sound advice. Using communication here is a great way to remedy and prevent problems. Ask clients about their opinions regarding site design, service, professional management. Make an online questionnaire. Do whatever it takes to get the information about your products and services out there and accurately, with all the praise due. This shows Google... --- - Published: 2016-05-02 - Modified: 2016-05-02 - URL: https://localseotampa.com/using-keywords-strategic-seo-201605/ We've all heard of the importance of keywords regarding SEO, however far too many clients and people doing their own SEO get confused. This is why knowing what to do with keywords on a site is of utmost importance. First of all, just slapping keywords on your site is a big mistake. It is professionally called 'keyword stuffing'. This practice worked in the old days of SEO but doing it now will get you penalized by Google and other search engines and that kind of penalty could be devastating and usually is. The key to success with keywords and SEO, is the technical and strategic placing of keywords, keyphrases, and keygroups, that not only meet the technical and industry standards, but show exacting results in the short and long term. Of course the website has to have the primary keywords in the URL, the meta description, the title, and the primary copy. These keyword placements should be fluid and not just slapped up there to fool the search engines. That won't work anymore. What is needed is basic placement and then provide those keywords incorporated into the copy, graphics, pictures, videos, and links. The wise approach is to have at least one of the main content options on the page. Google indexes pages, not websites, so each page of your website should have the basics and that means pics, vids, graphics, copy, links that have that keyword in their titles, descriptions, and of course tags. Providing these keywords attached to content is a way of showing the search engines that your site has the basic ingredients, placed properly. Don't overdo it. Don't add the same cookie cutter keyword placement on every page. For example if you have a video on page 1 of your site and it's titled 'Dog Grooming Fun In Houston, Texas', because you own a dog grooming company there, you've done two things properly. You've got 'dog grooming' and locale as in 'Houston, Texas' in the title of the video. In the description you would put 'A funny video of our dog grooming services in Houston, Texas. '. Well it's got the keywords but it's not the same as the title. Now, on another page on your website, you have another video. This one would be titled 'Comical Dog Grooming Videos in Houston, Texas'. See? The title is different but also contains the right keywords. Now the description would be different from the previous video. A description like, 'You'll roll on the floor looking at this comical dog grooming video in Houston, Texas'. Different content, different titles and descriptions. This should be done with all visual content on every page on your site. Don't put too much content on the pages that make them load slow though. As for copy. Your copy must be written by a professional. A professional with SEO acumen. The SEO copywriter will know how and where to put your primary keywords and keyphrases and key groups the correct way. Here you cannot... --- - Published: 2016-04-25 - Modified: 2016-04-25 - URL: https://localseotampa.com/fine-tuning-your-seo-campaign-for-success-201604/ SEO calls for some fine tuning along any point of the process. After establishing a solid foundation, one must then tweak and fine tune things for greater efficiency and equability. Basically, to fine tune or tweak calls for firstly, a good and objective analysis of one's site overall. Search for errors in design or content such as spelling errors and coding errors. Especially make sure product names and brands are spelled properly and that your site is mobile friendly efficient. There is no substitute for good mobile web design. Mobile is ruling the world at present. Make certain to have a full knowledge of mobile SEO or hire someone who does. To fail here is to fail overall. Check video, graphics, pictures for errors as well. Make sure they're properly tagged and described. Take a look at such content to see if you can spice it up, make it more pertinent or festive. Make people 'want' to return to your site to see what is next. You want that return traffic as it shows the search engines that your site is favored and of some value to the average surfer. This means that when surfers are looking for something, your site will move to the higher rankings as the search engines will see your site of greater value than the competition. The old days of hyper-SEO with 'Black Hat SEO' techniques are over. Those sites are rapidly dwindling on the search engine results because the new algorithms look for such things, invalidates them or penalizes them. You do not want to be penalized by Google. It could be a website's death knell. Local SEO is of major importance here. People can't buy from you if they don't know where you are. People searching for your services or goods in your area need to find your business, but if your website has 50 webpages but only 1 page has your contact location info, then you're at a loss. Google indexes webpages, not websites. Each web page on your site should spotlight not only your goods and services, but also your contact information. In social media exchanges, your location should be included. The same goes for message board and Facebook posts, Instagram and Twitter posts and so on. Getting that quality content. Content is still king but quality content rules. Your site has to stand out among the competition. Starting with a great and eye catching design and navigation, one's copy, pics, videos, graphics, blog posts, should be entertaining and informative. People should be coming back to one's site regularly, bookmarking it, sharing the url with friends, chatting about it on social media and more. That buzz puts your url out there, your location and type of business in the public eye. It can snowball to a great amount of organic traffic which can be exploited for greater equity. Thus, take an objective eye to one's website content. Is it presented legibly? Is it informative and entertaining? Does it call for action... --- - Published: 2016-04-18 - Modified: 2016-04-18 - URL: https://localseotampa.com/the-anatomy-of-good-business-seo-201604/ Businesses that apply SEO and those that don't, sure show a significant difference in success, but SEO doesn't have to be the scary monster that it can appear to be. That being said, having the understanding of the anatomy of what makes for good business SEO is important to say the least. SEO is both now, an art and science. There are fundamentals, that, if followed, will see results. It will be a crawl, but it will be upward. That's the science part. Applying the theory and basics means a foundation from which your site should grow, however, knowing how to predict changes in search engine trends and surfer trends and applying that knowledge creatively, is the art part of SEO. A good SEO firm, or even if your SEO pro is you, knows how to build on all this and make it look good in the final result. As a business, the basics must be there regarding SEO. Your site has to be professionally constructed. The relevant keywords must be prominent in strategic areas and usage. Mailing lists via newsletters must be done in coordination with every aspect of your site, and promotion must utilize every strategy for efficiency and success. Keywords are important but they're not the golden key they used to be. Just peppering your site's texts with keywords just doesn't cut it anymore. Nowadays, search engine algorithms look for this tactic and are penalizing for it. Your keywords have to be part of the overall communication of your site and placed properly in flowing sentences that are part of the general concept of the site. Linkbuilding is still a good strategy, but the game has changed. It's not about how many links to your site from other sites that's important. What's important is if there are links to your site from multiple sources of both authority sites and the general public. It's because of the advent of social media that this is happening. If people are chatting about your site on social media and linking to you via hyperlinks in texts, graphics, or videos, then it shows the search engines that your site is active and not just some lump taking up html space. The same goes for other strategies in business SEO. You need to have an active and robust local SEO campaign going on. Utilizing locale is of such importance that it cannot be understated. People in your area, potential customers, must know that you're there. If your locale isn't prominently seen on your webpages and promotion, you won't get those customers. This is both technical and art. Reason being is that you not only promote your business but the community itself. If you have a cake bakery business, then make a cake decorated regarding a local popular or national event. Take pictures and videos and tag and describe them accordingly emphasizing on location. That will definitely get people talking on social media and much due attention to your site. Overall, businesses benefit best... --- - Published: 2016-04-11 - Modified: 2016-04-11 - URL: https://localseotampa.com/making-a-marriage-of-social-media-and-seo-201604/ Make no mistake, today's SEO strategies require a healthy dose of social media interaction and anyone telling you otherwise is either ignorant or trying to lead you astray. Google is tired of the old SEO tactics and is now focusing more on how well your webpages do regarding social media. If people aren't chatting about your posts, if they're not sharing, liking, and commenting about your site and its content, then you're basically standing outside in the rain trying not to get wet. Social media is where the action is. It's where people discuss the important topics of the day. If your brand isn't getting that local attention, then your local SEO campaign is going to collapse. It works like this, someone in your area is talking about dog grooming. Your site is about your dog grooming business. The people chatting about dog grooming, who are from your area don't mention you at all, but cheerfully praise your competitors because you didn't provide interesting content, nor emphasis regarding your location on your webpages. Without that information people can't find you, if they can't find you, they can't chat about you, share your pics and videos, nor comment on or off your site. Without that interaction the search engines are going to believe you either don't exist, or aren't worth indexing higher or at all. An SEO firm that is going to do your local SEO is aware of this. Today's tools being made available by the various social media sites, not just Facebook or Twitter, allow for fine tuning so that you get the best out of situation. The SEO firm will work hand in hand with you in this regard but you've got to do your part. You need content that makes people want to engage interactively. You need well written and engaging text, unique pictures and videos that are well tagged and described with your location in those tags and descriptions. This kind of content should be on every webpage of your site because search engines list webpages, not websites. Titles should include your location as well. You yourself should be taking an active part in social media as should all your employees and supporters. Encourage your happy customers to do so as well and offer discounts to those who do. Every post, like, share, means a boost in your search engine presence and rankings. Update your site regularly and if possible, take pics and videos of popular local events of note. For example, if your site is about dog grooming in your area, and there's an annual parade like the Fourth of July, then take pics and videos of dogs you've groomed at these events and post them. People like this sort of thing and the funny and interesting ones can go viral quite easily. If you think just slapping together a website and hiring an SEO company is all you need, you're mistaken. This is a long term process that requires your attention along the way.... --- - Published: 2016-04-04 - Modified: 2016-04-04 - URL: https://localseotampa.com/seo-and-linkbuilding-2-201604/ Linkbuilding is never going to go away as a tool for SEO. It's undergone one change after another, challenges from scammers and new search engine algorithm software to just plain good or bad luck. Linkbuilding is the SEO practice of having links to one's website from other sites thus making one's website look more important to the search engines as valuable thus boosting the ranking of the site. It worked well in the old days but the process was compromised by crooks and other disreputable people. Search engines like Google had to come up with new software to battle these people thus keeping the SEO industry on its toes and constantly fighting to get the upper hand. It's been a tedious and draining endeavor but only the strong survive. There are, however, tips that you can use to better your chances both now and in the near future. First of all, remember, authoritative sites, sites of good reputation are your primary targets. You want these sites to link to you because the results can be the difference between success or failure. Getting authoritative sites to link to you can be a daunting task. Asking for a link doesn't hurt, but if your site isn't on par with theirs regarding something of value, then they most likely won't. You have to have something that really stands out, can boost their brand name, You'll need to get their attention, plain and simple. This comes from either producing an industry related innovation, or commentary that's beneficial to their bottom line and brand, or making yourself such a potential competitor, that they'll want to friend up with you to avoid conflict. If this happens, make sure that the page on your site they link to is optimized for optimum ROI. A link from a top brand name authoritative site could be the make or break point. The more of these you have, the better off you are. The long and tough road to getting inbound links of such importance is to produce engaging content. The kind of content that grabs attention on the social media websites. Authoritative sites have hundreds of people looking out for their best interest, especially investors and stockholders. They want everything that boosts their statistics, and if your site has that content that makes them look good, they may ask you to link to them and then you'll really be in the catbird seat to negotiate a symbiotic link exchange that will be of utmost advantage to you. Mind you, not all authoritative sites are the brand name sites of your industry or business interest. There are lots of specialized sites, run by experts and aficionados who draw in quite a large audience. Their sites not only get massive organic traffic, but they also get massive social media attention. Every time they post, a link to their site is posted, on that site a link to your site could be posted. This multiplies virally as people share that original post... --- - Published: 2016-03-28 - Modified: 2016-03-28 - URL: https://localseotampa.com/the-living-website-is-where-seo-is-headed-201603/ The landscape of SEO has taken so many major changes the past year that the data coming in has SEO pros up against the wall as to how to survive. It's becoming far more apparent that what Google is looking for are two things: fundamental honest competence and activity. This means basically, your website has to follow the basics of a competent site that calls for all the sum of various parts that make up SEO. A fast loading site, well structured, easy to navigate, grammar and spelling correct, creative and original content that is relevant and helpful, and linking that shows real people are recommending your site organically via social media. Yes, your site has to be alive, like a living person that interacts in real time regarding relevant and present time data. This way Google knows your site isn't just sitting there taking up space. This means the days of promotion and re-directing sites is soon to be over. Keywords are no longer important, what's important is the activity your site projects and there's no way to set up an AI, script, program, or automatic system to do this. This way Google can separate the chaff from the wheat and let the surfers choices dictate what should be at the top of the search engine food chain. Here how this is probably going to work. Forget about how many hits your site gets from social media. It's going to be what those inbound links from surfers do after they've accessed your site. Are they navigating around the site, are they downloading content or commenting on the content? Are they going back to the origin of the link like a page on Facebook and mentioning your site and adding another link? How many people are using that link and also are interacting with your site? It's sure the deep inside surfing and searching statistics will feed the AI programs of Google like RankBrain and it will get smarter and smarter. No one will be able to manipulate nor take advantage of it because the math is too big. This should shut out the scammers and spammers as well as criminals. In order to commit crimes against the new platforms means leaving a digital footprint so clear that it won't take long for law enforcement to find the crooks. It's becoming more and more apparent that Google isn't going to bank on humans as much anymore because humans can easily be compromised. The need for huge staffs of people to police their interests is too much of a burden financially and other resources. Whittling things down to a system that can gather data and process data on a massive scale that ensures the most optimum results will make the surfers more confident and safer. Any website using the old standards will be left in the dust. Your site's blog is going to play a big part here. No more cramming blogs with keywords, keyphrases, and key groups. It's about the... --- - Published: 2016-03-21 - Modified: 2016-03-21 - URL: https://localseotampa.com/shoring-up-your-mobile-seo-goals-201603/ Once again the landscape of mobile SEO has webmasters and marketers scrambling to beat each other to the punch. Because of Google's changes in algorithms and listings, what used to work is becoming more less effective and good cause for alarm. First of all, Google's changed the way they list businesses and the like in their mobile results. Now those top spots can only be achieved through paid listings which unfortunately isn't SEO at all and keeps the top listings far out of the reach of the regular business and SEO pro. What it's turning into is not so much how well your site is laid out, but how much money you toss into the pot. This makes SEO campaigns cost prohibitive for the most part and calls for ingenious strategies on the other. There are some basic things that one can do to shore up their mobile SEO campaigns. First of all, for what it's worth, make sure your site is mobile friendly. To Google's credit, they've supplied an awesome set of SEO tools for free. Using this basic knowledge, get your site up to mobile snuff and you'll at least have a solid foundation to work from. Now comes the big game changer, correcting errors on your mobile site. Fixing these errors can make or break your overall efforts. It's a battle between responsive design and dynamic serving. That's what most believe, but in truth, it doesn't matter if you haven't corrected the errors on your site. Not fixing even the smallest of errors could cost you greatly in traffic and revenue and rankings. Doing this alone should shore up your SEO campaigns significantly and one should check all stats and metrics to see the difference. Next comes app store optimization. It's literally SEO for app store search engines. This should be done first by making sure your app site is relevant with the right keywords, keyword phrases, and keyword groups. Don't try keyword stuffing or you'll get penalized. This is where mobile search words come in handy. Google is supposed to be releasing a mobile index this year which will allow for searches regarding what words and queries surfers are using. This tool is going to change the game significantly but you can do some work on your own by researching and applying what you know. Something to look out for is AMP aka Accelerated Mobile Pages. It's still early in the game to see how important it is but it's been increasing in visibility and it's a good bet that it will be of significant importance by the end of the year. So the bottom line is these tactics and more are going to have to be re-examined by you and any changes made asap. The reason being is that the competition is horrific out there and getting more expensive. That's why you need to some paid search in combination with your other tactics and techniques. This should balance things out over time so that you're... --- - Published: 2016-03-14 - Modified: 2016-03-14 - URL: https://localseotampa.com/boosting-your-local-seo-gains-201603/ Local SEO is becoming more and more important as the days go by. Once, people didn't realize the importance of local SEO and neglected it until they started seeing competitors who were using it, leap ahead in the search engine results. The time to act regarding local SEO is now. Procrastination is not part of the equation here at all. The old adage that “He who hesitates is lost. ” sure is applicable here. The reason being is that Google counts on indexing your web pages that should have relative and pertinent information that makes surfers feel like there's value to your site. People can't make it to your offline business if you don't emphasize where you are. It's that plain and simple. You've go tot incorporate your location in every aspect of your site as well as your street address and zip code and contact info. The competition for those local business listings in Google is tough. The more info you put on your site that is relevant and pertinent and as service to the surfers, the better your rankings will be. You'll need to get more authority inbound links too. Link building might be considered 'old skool', but it's got lots of value if done correctly. Seek out those inbound links from the big sites. The sites with monster traffic and great reputation. You're representing your locale and the better you make it look, the more attractive and authoritarian you'll appear. Getting good citations is another step for great local SEO. What others say about you counts a lot. You need to get those customers to comment favorably about you all over social media as well as link to you from their sites. One might not think a customer with a small website means much, but indeed it does. When you have dozens of people linking to you, mentioning your good service and products and mentioning your location, that's like having local SEO being done free. Another good tactic is to ask customers to take pics of them using your products. Video is better and have them upload to their YouTube sites, Facebook, and the other social media sites. If you have a clothing store, ask them to take pics and vids of them sporting your line of clothing. If you have a food service company, ask your customers to do the same. All these little mentions coming from real people is just what Google's new software is looking for. Just remember to remind these customers to put your location and contact info in their tags and copy for extra punch. Once again, every little bit helps. Review sites are another factor that you must exploit. Get those customers to give good reviews on all those kinds of sites. If your customers have blogs, all the better. If they have mailing lists that might comprise of hundreds or thousands of subscribers, a shout out to your business will be noticed by Google as that information is shared. Don't... --- - Published: 2016-03-07 - Modified: 2016-03-07 - URL: https://localseotampa.com/seo-is-no-easy-road-201603/ The amount of time, effort, skill that goes into doing SEO is monumental. Some people can't handle it and thus the need for a professional to show up Is sometimes required but it isn't mandatory. SEO needs to be clarified regarding its importance and significance regarding your online presence. First of all, the landscape of what makes SEO effective keeps changing. There are basic principles and procedures, but no one can predict what will happen next. The reason being is because search engines like Google are continuously improving on their technological end. They use advanced software that uses mathematical algorithms that only some mad scientist can figure out. Knowing what he search engines are looking for is most of the battle, however, hedging your bets means taking care of the fundamental things that you can rest your SEO campaigns on. SEO is no easy feat unless you luck onto some unusual trend or proprietary system. If you have that one of a kind product or service, then of course you'll rank to the top of the search engines for that area of interest, but other than that, you're going to be in a battle and you need to know what you're investing in and how long it will take, what it will cost, and your overall responsibilities. Expect to go the distance here. You'll need to plan way ahead of time, study what other pros in the field do. Don't fall for every idiotic get-rich-quick-SEO company or software that comes along. These products and people are just out for your money. Look instead for the company that others recommend and the ones that actually answer your questions. There's always some guru-dude with some secret inside to Google that charges an arm and a leg for SEO, but when you get right down to it, you could be doing more for yourself if you just study and apply the sound principles of SEO. Money should be spent on improving your site and your webmastering education. The more you know, the further you'll go. You'll also be able to better save money across the board if you do it yourself. When you run into a block, just study up more or hire a pro. It's not that difficult but you must remember, you're building a better bridge between your site and the surfers, and the more you get done right the first time, the less misery there will be down the road. As mentioned earlier, it's going to take time, but you can make the best use of that time with really cool things like expanding your social media presence and interactivity. As your site is being indexed and upped in rank by Google based on your basic SEO efforts, you need to spend the additional time learning more and applying more to the areas that boost that presence like social media. Make as many friends as possible so that your presence is the kind that pulls in that attention. As your... --- - Published: 2016-02-29 - Modified: 2016-02-29 - URL: https://localseotampa.com/seo-spying-and-loving-it-201602/ In the 1960s there was a popular sitcom that has become legend, called, “Get Smart! ”. It was about the bumbling adventures of a secret agent that everyone knew. One of the gags on the show was the lead character saying, “and loving it! ” when addressed by a villain or his boss. Spying is an age old tradition in business and it goes on in spades regarding SEO. You can't put up a website that gets good traffic and revenue without people zooming in to spy on your efforts. Either they're looking at what you're doing right and they're doing wrong and 9 times out of 10 what you're doing right is basically following fundamental SEO common sense or applied some innovative approach that has gotten everyone's attention. What's good for the goose is good for the gander, another old saying goes, and taking a look at what your successful competitors are doing can really make a major difference in your SEO performance, however, you have to do it with ethical integrity or you end up becoming nothing more than a thief, and scummy. You're doing competitor surveillance and keep it at that. Look for what your competitor is doing that you've neglected to do. Is your site full of errors and theirs is pro-level across the board? If so, they're making you look like a chump and the search engines can see the difference whether you believe it or not. Do an objective review of your site and make sure you've covered the fundamentals so that you can build your SEO campaigns on solid ground. Are your competitors using a different tactic regarding keyword analysis? It may be a simple situation of them hitting pay dirt from just creating solid, original content and have analyzed the statistical traffic data and then exploited that info. It may look like their top keywords are what the site is about, but it might be they're scoring high on something you're unaware of and it might be keywords that you're using whether you're aware of it or not. A good example might be they have a pet grooming service website like yours. However, their site has several articles about pet grooming where people from your area have visited and posted via social media and thus created keywords that pull traffic away from your site. You've got to find out which keywords are being used to your disadvantage and optimize your site to exploit them. It could be as simple as they've got 10 article responses to 'dog grooming using art supplies'. Something no one else would have content about. However, on your site you have an advertisement about art supplies along with your pet grooming content. It was pulling in traffic but not answering the call of surfers. The competitor's site elaborated on these keywords and got the lion's share of traffic even though you had such keywords first. You see, sometimes it's the little details that can mean the most, however... --- - Published: 2016-02-22 - Modified: 2016-02-22 - URL: https://localseotampa.com/2016-and-google-doing-seo-right-201602/ As has been stated over and over again, SEO has been taking a turn for the better now that Google is focusing its software on scouring the web of spammy, useless, and low quality websites. This means that for the year 2016, there are things you'll need to do if you want to rank well on Google, and lucky for us all, it means being honest, professional, entertaining, and useful. Let's be blunt here. Google and the other search engines have come to realize that if the surfer isn't happy, money gets lost. Plain and simple. What makes the surfer happy? It's websites that are useful, professional, honest, entertaining, and trouble free. It doesn't take a rocket scientist to see how this works. It's about having the integrity to do the best job you can and not make a surfer's life miserable. It's about providing service that makes surfers excited that they've found your site and can use it to further their goals whether it be to purchase useful products, expand their educations, or just to have a great time. There are things you can do right now to make it higher in the search engines, but you have to be honest. No Black Hat tricks and no trying to get great content on the cheap side. Many a Google News site are finding out that hiring cheap writers is detrimental and destructive to business overall. Those sites are dropping like flies as the owners' only goal is to build cookie cutter Google News sites, show they make an income monthly via ads, and then they flip them to unsuspecting buyers who find out all too late that they've been ripped off. These kinds of practices ruin things for everyone. In your case, make sure your site loads fast enough and has enough security. Going for the cheap web hosting company will pay off in disaster. Google will see this and rank you lower. They only want the best for their surfers. Create great content. Content is king. Let no one dissuade you on that. Hire or produce the best copywriting you can. Make sure it's lively, informative, and entertaining. Don't fall for the scam of hiring sloppy, cheap, writers from overseas. They're just not able to fool Google and Google will penalize you for it. The same goes for pics and videos. Don't just slap up blurry and unprofessional pics and videos, pick or produce the ones that serve a purpose to your overall site. Tag and describe them properly with the right keywords but don't overload the site with your keywords or Google will see this as 'keyword stuffing' and kick your teeth in. Study and train. SEO is an ever changing landscape. The rules, tactics, techniques, software, can change at any minute. You need to be on top of the industry changes and take that extra time to study and make things go right. If you are having a tough learning curve, then slow down, take a... --- - Published: 2016-02-15 - Modified: 2016-02-15 - URL: https://localseotampa.com/google-adwords-and-seo-201602/ We've all seen those ads at the top of Google's search results. They're the paid for advertising that websites and marketers use to get surfers to visit a site and convert into memberships and sales. Today's SEO isn't enough to keep a company in the top rankings and a good marriage between SEO and AdWords is the best strategy. Google AdWords allows for a better ROI overall. You're literally getting what you paid for. In today's marketing strategies, you want customers who not only visit your site but stay via joining your email lists and thus growing your customer base. AdWords is great for this because the money you spend secures your site in the top spots for your keywords, keyphrases, and keygroups, instead of the surfer having to meander through page after page of search results generated only by your SEO. This doesn't mean SEO is dead and ineffective, consider AdWords as that anchor you'll need to make sure you're getting quality traffic that is organic and targeted. SEO is such an ever changing landscape nowadays that no one can predict what will happen next. It's one battle after another trying to figure out the algorithm software Google uses and it's at a point that SEO firms are constantly at one another's throats to best the other. In all this chaos however, Google AdWords provides for a guaranteed spot but the battle isn't won just by that. You need to bid on those keywords. Bigger companies spend incredible amounts of money for those top keywords and it's now a cottage industry. They can afford to spend those six and seven figure investment dollars as they know they'll make that money back several times over. The same with a smaller business that picks just the right keywords and knows how to use a budget wisely. In order to make the best of this marriage, you'll need to study how AdWords work. If you're doing your own SEO you'll need to coordinate all efforts with your AdWords campaign and keep an eye on your statistics several times a day. Just one error and you end up losing traffic and money. You've got to use AdWords as a foundation and a fall back plan. At any moment Google can change their algorithms and your best SEO efforts crash. If you're totally dependent on your SEO results and this happens, you're in for a world of hurt. However, if you've got an active and robust AdWords strategy going on, you won't lose all your investment and revenue and traffic, but have that as a shoring up of sorts until you can remedy your SEO problems. Overall, it's about planning and being realistic. With AdWords you're guaranteed a top spot. It's expensive but should be the bulk of your promotional budget. SEO is still valuable but because of the uncertainty of what the search engines will be looking for, it's not wise to put the bulk of your budget on it. You can hedge... --- - Published: 2016-02-08 - Modified: 2016-02-08 - URL: https://localseotampa.com/the-characteristics-of-a-pro-level-seo-expert-201602/ Like with all occupations and specialties, the area of Search Engine Optimization aka SEO requires certain characteristics that separate the chaff from the wheat. There's an amateur and haphazard way of doing SEO and then there's the professional way. One will find that most of these qualities are applicable to any occupation, but then again, there are technical areas singularly to SEO. Knowing and adopting these characteristics will establish your company as responsible and successful. First of all, in general, just being ethical is the first part. Don't ever think of getting over on a client with slipshod service. Give every job and part of a job your best foot forward and stick to it. You're going to deliver the kind of service that is honorable and worthwhile. This will carry you further than anything because an honorable professional will be cherished and bragged about. It's like having free advertising for as long as the customer is happy and that can be a long time. With today's use of social media, a good review or recommendation could be seen by who knows how many people and fast. Knowing your technologies. SEO is now both a science and an art. If you don't know the various software and technological applications in order to do the most efficient and effective job, you'll be like trying to start a fire with two sticks as opposed to a pocket lighter. No stone age stuff used here. Keep tabs on the latest software and study and train. Apply them via experimentation and look at the statistics for results you can measure how successful they are. If a new piece of software comes out, don't just rush in, wait for reviews and make sure the company that produces it also upgrades it. This way, you'll be able to apply it without a hitch. Be enthusiastic. Not only should you be enthusiastic at what you do, but your team as well. Any job worth doing is worth doing with enthusiasm. This will translate in everything you apply it to. Your goal is to do the best you can and enjoy the challenge of each new job. This way you'll not get bored and you won't lose focus. Look at your client's property as if it were your own and you'll be geared up even more to do the best you can. Don't fear troubleshooting. There are basic strategies and tactics to SEO but not every job is the same. You'll need to be able to think on your feet, especially for those challenging websites that feature something new like a new product or service. You'll need to see how best you can take advantage to both introduce and expand the site's reach. New products might have names and terminology that the search engines aren't familiar with. This can be to your advantage or disadvantage. You'll need to adapt things so you don't miss anything and get that client the results they deserve for their hard earned investment... --- - Published: 2016-02-01 - Modified: 2016-02-01 - URL: https://localseotampa.com/seo-and-local-seo-are-important-for-small-business-201602/ Anyone with a small business that needs activity from the internet has to be incorporating small business SEO and local SEO. Without these advantages, you're basically wallowing in the mud. Today's businesses, even if local, may have global reach for their goods and services. If the opportunity arises, you'll have to take it because your competitors surely will. First of all, investing in SEO doesn't have to be that expensive nor confusing. There are SEO professionals out there that can facilitate your advance into SEO with relative ease. It's not a leap forward that happens overnight unless you have some amazing and unique product or service that no one else can provide and word has been mulling about on the web. SEO takes weeks and months to show results. There is constant monitoring and tweaking that goes along the way as well as educating yourself regarding what it is and how you can take responsibility to enhance your chances. Your competitors are using SEO and local SEO, especially local SEO. People can't buy from you if they don't know where you are. It's that plain and simple. This area of SEO calls for lots of expertise. It's because there's more to your location than just your address. It calls for information regarding your phone number, zip code, and anything from landmarks to other places that are associated to your business and location. As people visit your site and bookmark it, share it, discuss it on social media, your location data will be accessible and perhaps displayed. Google will see this and this turns into a back link of sorts, especially if a link to your site is posted. This shows Google that your site is relevant and important and that will boost your rankings if all goes well. As a small business, your time must be spent on stabilizing your business and expansion. Nowadays you can't expand without the web. Only specialty stores and popular restaurants can do without the web. Restaurants aren't going to send roast beef sandwiches via the web so these spots don't need an aggressive SEO and local SEO campaign. If you, however, need that local customer traffic, then you had better step up and get your local SEO campaign going on and fast. You'll learn along the way and you'll see results in several weeks and then on but it is an ongoing process, one that calls for you to make sure your website is constructed properly with useful and relevant content. The advantages aren't just additional traffic, but revenue and authority. Your small business needs to make a name for itself and with SEO you'll end up being linked to and mentioned by the top websites in your niche and the search engines will see this as important that others find your website of such importance to mention or link to or review. It's a combination of variables that all work in your favor but it's not going to happen if you don't get... --- - Published: 2016-01-26 - Modified: 2016-01-26 - URL: https://localseotampa.com/seo-diagnostics-the-right-way-201601/ Let's say your site is doing just fine in the rankings and suddenly you notice a drop. It could be a drop in just the ranking position or the amount of organic, local, or any subdivision traffic. You'll have to move quick to plug up that hole before it gets bigger, and doing SEO diagnostics is the first start. The first thing you look for is performance of your site. See how the load times have been. Some hosting companies might slack off or you may have added some content or configuration that has caused your site to slow down. You need to get in there and correct it. Next is to look for upgrading and updating of content. Has your content become old and uninteresting? Are you focusing on the latest information regarding your business niche? If people are looking for the new ABC Fishing Lure and you've only got the 123 Fishing Lure on your website, then the traffic and relativity will drop and you'll lose position regarding interest in your site and this will reflect on your rankings. Get in there and add new content and do it wit professionalism. Don't hire hacks. Get quality content creators and add the right keywords, keyphrases, and keygroups that are relevant to your niche. Bad reputation. Are you getting talked about behind your back? What are customers saying about your site? Are there reviews about your site that are less than encouraging? You'll have to do some searching here and address any and all negative comments about you and your site. Social media sites may be the culprit too and they can be daunting as they're so huge. If you find a negative comment then address it with a friendly response, not hostility, it will show you to be the better person and make surfers more likely to visit your site for clarity. Worse case scenario is that Google has penalized you. If so, there are measures to take that range from simple to very complex. Google's new RankBrain technology has AI that is growing in complexity and perhaps will be able to correct sites penalized unfairly, but until then, you'll have to do your own work. Keyword collapse. Keywords are important but how they're applied is far more important. You have two problems with keywords, one being competition and the other being misuse. In the old days webmasters would employ 'keyword stuffing', a practice where they would take a word and put it all over their websites just to get the attention of the search engines. That practice will get you penalized and penalized hard nowadays. Your keywords have to be relevant to your niche and be placed in a natural flowing sentences. These keywords grow into keyphrases and then keygroups. You may have to do more in-depth keyword research and that can be a chore, but it is essential in a situation like this. Finally, are you getting backlinks that are outdated or harmful? Websites sometimes die off... --- - Published: 2016-01-17 - Modified: 2016-01-17 - URL: https://localseotampa.com/link-building-and-backlinking-the-battle-continues-201601/ For years, link building via backlinks or any inbound links was an essential part of SEO. Having other sites link to yours was like showing off votes during an election. Search engines used to rank pages based on these links, but not so much anymore. The main motivation has been Google. The reason being is that so many webmasters used unscrupulous methods that cheated both surfers and honest webmasters from untold numbers of traffic. Complaints rose to the point of overwhelm and Google finally put their foot down. Google's search engine update Penguin has really been a thorn in the side of the backlinking gurus of questionable intent and the past year of 2015 saw Google stomp a mudhole in the sites that had unethical backlinking going on. This hurt many an SEO expert who had to scramble to do levels of damage control never before seen on the web. Google penalized sites with inordinate amount of backlinks, links from webrings, links stuffed into copy and more. Webmasters had to regroup and study what Google was in favor of. It all boils down to one thing, quality. Google wants its surfers to get relevant, useful, entertaining, and engaging content, not spammy or misguided webpages and webmarketers' livelihood was nowhere on the top of the list of Google's priorities, but surfer satisfaction is. This calls for webmasters and webmarketers to reconsider their backlinking strategies. Don't even think Google is unaware of your tricks and tactics. Google is on top of every way to backlink there is and hasn't banned it totally, but looks for backlinking that is natural, well placed, and most of all, relevant. Stuffing another site's content with your links is a no no. Adding your links to blogs as a guest poster is a no no. Hiring people to add your links to their copy that they post on social media, blogs, forums, is a no no. Google knows when the links placed by surfers are natural. An example of a real link would be like, “a helpful tip you might find at xyz. com where I went when I had this problem. They took the time, charged me not too much and my problem has been solved. ” whereas a bad link would be, “Just go to xyz. com, they're the best, everyone likes them, click on this link to see. ”. As you can see, one comment just mentions the site and what it did for them, the second comment is nothing more than spam with a call to action by the surfer. Google knows the difference and such a link won't do you any good. Social media is another way that backlinking is done and Google knows when a link to your site is valid or not. They look for the right type of engagement to the post with your link in it. Just having a link in your post or shared content that has nothing to do with the thread will get you penalized.... --- - Published: 2016-01-11 - Modified: 2016-01-11 - URL: https://localseotampa.com/oh-no-your-rankings-dropped-its-seo-rescue-time-201601/ They say nothing remains the same, and that especially goes search engine rankings. A drop in one's rankings can be the result of one or more factors and if you don't know your SEO, then you'll have a hard time figuring out what's going on. As mentioned, there are several factors that could be at play and knowing what they are can be the difference between success or failure. The biggest and baddest of SEO nightmares comes from algorithm changes. At Google alone there are hundreds of such changes per year. Their engineers are the best in the business and when they update it could mean a mild change in your rankings or a massive one. You need to be on the lookout for such updates but even the best SEO experts can't tell when these things are going to happen. They just sit back and monitor their statistics until they see the good or bad news and then get to work on remedying the situation. Another problem is when you alter your website. Believe it or not, sometimes a modest change can result in devastation. Usually the bad news happens when you decided to change the design of your site. If your site is doing well, don't futz with it. Who cares if your girlfriend or child or husband figures you need a new website design. If your website is doing well, leave it the heck alone. Focus more on adding updated content that can incorporate your standard keywords, keyphrases, and keygroups and any new ones instead of throwing things off balance with a new and useless design. If you have change the design, just change the design but keep you content in place on the same pages with the same links. Your site might drop down for a few days or a few weeks but it should bump back up to normal or within normal ranges. Perhaps the new design allows for better load time and your site will rank higher. Clean up your links. If you're using that old style low level linking lists that you bought that links dozens or hundreds of sites to you, get rid of them. Rely only on big sites with authority. Do whatever you can legally do to get these kinds of links. It shows Google that your site is considered interesting by the people who are looking for the best in your business niche. Competitive overwhelm. Sometimes your competitors can do something efficient to their sites that give them extra power with the search engines. You can get overwhelmed by this and you need to act fast to keep your place. Look at what your competitor's sites contain. Do they have better pics and videos? How about copy? Is their copy superior and engaging to yours? How about social media? Do they have a social media option that allows for greater reach and promotion? If so, you need to get back to the drawing board and do some fixing up... --- - Published: 2016-01-04 - Modified: 2016-01-04 - URL: https://localseotampa.com/making-your-seo-budget-work-with-your-seo-campaign-201601/ It can be tough making the decision regarding how much you're going to spend on your SEO campaign and whether your campaign is worthy of the budget you're spending. The bottom line are the results. You can save a considerable amount of capital you're investing by studying. Yes, good old fashioned studying what SEO is and where it is and where it is going. There are courses and websites and tutorial available for you to do this. Google has free tools for webmasters to help out as do many other resources from webmasters and SEO professionals around the world. Being ignorant is always going to cost you especially if you hire someone to do the SEO for you. Take matters into your own hands first and study. Make sure you know what the pros suggest and do and then evaluate your site to see if you match their standards. If not, you have some work to do. You may have to add more photos, change keywords and keygroups, update some content or more. All these things you can do on your own thus saving yourself a good amount of time and money. Double check your social media presence and see what is being effective. Are your competitors cleaning up at the social media game and leaving you in the dust? Well social media is fast becoming one of the most important areas of SEO and a lack of how to use it can cost you dearly. It doesn't take much but it does take effort time and talent. You want that interaction so that the search engines can see that people are chatting about and using your website content. This shows your site to be authoritative and useful and not just some bland template site or spam site. Make sure your site is mobile friendly. Mobile is fast becoming the dominating computing platform. The average person isn't interested in computing which is why desktops and laptops are lagging behind in favor of mobile devices. If your site isn't mobile friendly you're definitely looking for trouble regarding SEO and its costs. Updating content, using professional copywriters, video, all add to better SEO before you go out to find a professional to evaluate your site. When you're ready to contact a professional you'll be able to talk the lingo and ask the right technical questions. The SEO pro will understand you're savvy to some degree and if they're ethical will point out errors you may have exhibited and correct them. They'll then evaluate your site for professionalism and its keywords and keygroups and compare them to the competition and what the bids are for them. By doing some of the work on your own the prices should drop to something so reasonable that it shouldn't cause you alarm at all. So it's all about knowing what SEO is and what you can do to see your efforts come to fruition without killing your budget. Please Contact our Office through our Website at... --- - Published: 2015-12-28 - Modified: 2015-12-28 - URL: https://localseotampa.com/the-whys-and-hows-of-google-modernization-201512/ Recently, Google has decided to seemingly ‘do away with’ it’s prominent online Google Search and Review features based around smaller, or local businesses. Unfortunately, such a change would be deemed as a disadvantage since it had the potential to generate new traffic to business websites and their local stores or products—often via SEO based search results. However, Google argues quite the contrary, stating that such features were, or are already readily available online via other websites---seemingly making the argument that they are less interested in a Yelp-like interface and more so interested in just socially connecting users and local businesses. Why Google Changed its Platform for local businesses As stated above, it seems Google decided they not only weren’t getting enough feedback/reviews for local businesses, but also a lack of updating accurate contact or location information contributed to the total decision to do away with such features—as local SEO open channels seemed to fail or go underutilized. Now, Google and its platform Google+ seemingly strive to simply connect users and local businesses without the added ‘bulk’. In reality it’s a fair assumption, considering big name companies like Yelp were and still are readily available for reviewing businesses and providing up to date numbers, email addresses, websites, and reviews. In fact, considering Yelp was already around far before Google+ implemented it’s similar platform, one might speculate that Google has the intentions of buying out big name (local) business review websites as it has in the past for an ‘upper-hand’ in the marketing, social networking, and overall local business advertising world. Google Theory Google’s theory on these changes seem very unclear to local business owners, and if anything, seemingly runs the risk of jeopardizing reliable feedback systems and company contact information. In fact, plenty of local business owners had already taken the time and applied the effort necessary to grow their businesses description (via SEO methods), add images, contact details, and manage or reply to business reviews. So we ask “Why” Google? Although Google promises to provide a more practical and purposeful system through Google+ and connecting local businesses with users, it’s current system seems to come short of actually doing so. However, with 2016 right around the corner, we never know what Google might have in mind for the future of connecting local businesses and prospective customers! The Future of Marketing Local Businesses Google has most recently implemented two new communities and platforms; one called Collections and the other literally called Communities, both being based on SEO or local SEO methodology to attract organic traffic. These platforms are in place to connect individuals with common interests—going above and beyond through marketing, and arguably ensure that they are reasonably matched with local and international businesses that best suit their needs. Why, however, Google decided to deduce the features of Review/Feedback for each local company or business is still something worth pondering. Besides, even if users were relying heavily on Yelp and other similar platforms, there’s no argument that many were also using... --- - Published: 2015-12-21 - Modified: 2015-12-21 - URL: https://localseotampa.com/newsjacking-as-an-seo-strategy-201512/ There are always new and innovative ideas being developed in the world of search engine optimization. One of the latest inventions is termed “newsjacking” and involves a sort of bait-and-switch to increase traffic and hopefully conversions as well. It essentially involves taking a hot topic news item that many people are interested in and searching for and using that topic to bridge to what content you are really trying to push. For example, it could be news about a sports team winning a championship that you can then use to get to your primary content- selling memorabilia. Newsjacking is effective because it helps increase the number of absolute visitors to your site as they are coming to hear about the much more popular newsjacked topic than whatever it is you are actually selling or writing about. Having an increase in absolute traffic that is relatively targeted will alone increase number of sales over the long run. But even further, if you write these articles strategically and really embrace this strategy it is possible to actually build a following for yours “news” that then leads to a loyal base of visitors and potential customers. This is somewhat parallel with the growing television and movie strategy of product placement within the actual content as opposite to separate advertisements. Another advantage of newsjacking in SEO strategy is that it feeds into the huge and ever-growing demand for news from the public. With the 24-hour news cycle, there are always hot topics out there. If you can stay tuned to what is happening out there and how it is relevant to your true content, you can effectively produce pieces that plug into this demand for whatever is the hot topic at the moment. When things trend, people tend to search for them and that may be where your newsjacked article(s) come in. Using websites like Twitter and Facebook can be great tools in this strategy in staying tuned to what is hot at the moment. Google trends gives specific data on what is being searched for at any given time as well. With some practice you will likely be able to foresee future topics as well and that is really where you can have a large impact by putting out content before most others do. This works for many cyclical trends (such as annual events). While newsjacking can be tremendously effective if carried out appropriately, it can also fail if not implemented with the right detail. It is important to stay in-tune with public sentiment and to understand that what is an acceptable stretch and what is just absurd (tying the European debt crisis to selling children’s toys likely won’t work). It is important to try to keep your content as natural as possible and this will happen when the news stories you are covering really tie in with your true pitch. It might take some practice to effectively employ this new SEO strategy, but the payoff can be very large. Go try it... --- - Published: 2015-12-13 - Modified: 2015-12-13 - URL: https://localseotampa.com/getting-a-real-grip-on-seos-future-201512/ The world of SEO has just about everyone on their toes. From industry professionals, to customers, surfers, and tech geeks. It's as if no one can put a finger on what is going to happen next but the indicators are that there are some major changes ahead that everyone needs to stay on top of. First of all, the mobile market is still expanding. With that expansion comes new technologies and strategies that the search engines have to adapt to. The mobile devices are going to try to give the user the best experience possible with as many bells and whistles. The mobile market is so competitive across all venues, that keeping tabs on what has changed and what will change can significantly affect your SEO campaign and the SEO industry as well. Google is still the 800lb gorilla of the search engine pack, but its hold is being challenged by other venues such as social media. People are turning to social media to find what they're looking for and advertisers are raking in the cash this way. Facebook and the other social networks see the light at the end of the tunnel and are pouring resources into their sites to better maximize these opportunities and profits. Seeing this, Google has made marriages with social networks like Twitter, and you're going to see more of these team ups. Whatever leads to greater control and revenue, Google is going to go for it. The advance of digital assistance is going to grow too. This is going to change in ways that is going to revolutionize the use of computing and the web especially. With the success of Siri, using a digital assistant to ask and do things on the web and more. Licensing hasn't jumped in on this yet with custom voice characters but it will. So far people have options to change or add a character from a popular movie or tv show or especially cartoons and comic books, but full fledged digital assistants based on these characters has yet to emerge. They will and with franchises like Star Wars, Star Trek, and Marvel, those characters are going to end up with AI (artificial intelligence) applications that will blow your mind and draw in millions of users. Add to all this, such new algorithm programs like RankBrain from Google and no one has any idea what's going to happen next, however, there are some sleek things you can do now based on the data already available that can keep your boat sailing. Fundamentals in website design and function are the first. No matter what happens with a search engine, if your web site is poorly designed and content sub par, you're not going anywhere. The obvious trends are that Google's software is trying to mimic the way real humans search for things. Humans are erratic and don't always use the best language choices in search queries. Search engines have to fill in the blanks to try to figure out what... --- - Published: 2015-12-07 - Modified: 2015-12-07 - URL: https://localseotampa.com/seo-its-never-too-late-to-start-201512/ So you've never done SEO for your sites or you've neglected to do so. Now you're wallowing in the mire of confusion wondering if ti's too late to start an SEO campaign. Well if you're scared, don't be, it's never too late to start an SEO campaign. Here's how it works, SEO is nothing more than making sure your site gets not only noticed by the search engines, but is placed in the highest of rankings for your particular niche, name, location, and any other valuable data you can use to promote and expand. What that all means is it's sort of the like the difference between having a store that has no sign on the front. Unless someone stops and looks in the window or walks in, nobody is going to know what you're selling. It's that simple. SEO allows you to precisely itemize the things on your site that others are looking for and can relate to. Search engines will list your name, goods and services, locations, prices, and more. People around the world looking for like items will find your site among the competition only if your site has been optimized just the right way. This calls for following a basic strategy and some professional know how. Even something as simple as your name can get you traffic, especially if old school or military friends are looking for you. Your location is of vital importance too. It's called Local SEO whereby your location is part of your promotion. If someone is looking for car parts in your hometown, your business will show up in the top of the search results if you've optimized your site to focus on your location with all the data. Add to that the types of car parts, corporate names, and the best of both worlds is having a blog with updated content that others find important and useful. Google loves this kind of content. It says to them that the site is of some importance to others. This is to your benefit and will propel you upwards regarding exposure and profit. It's a simple thing. The internet is now so massive and growing that to not have a presence via SEO is detrimental to your business goals. It doesn't matter if your competition has been at the top for years. What matters is that you'll be able to make a noise with SEO and inch yourself up the ranks. The true test will be when customers partake of your goods or services. They'll boast about you on social networking and on their review sites. That all adds up to additional organic traffic which is your goal. Google will see this and rank you higher. SEO is a long term thing. You don't get there overnight unless you've made some major news story or have a product or service so unique it grabs viral attention. You'll need to look at a long term SEO campaign. Make sure your site is professional enough and... --- - Published: 2015-11-30 - Modified: 2015-11-30 - URL: https://localseotampa.com/breaking-that-seo-glass-ceiling-201511/ Let's say you've already started your SEO campaign and after a few months you've seen significant improvements, but like all things, nothing remains the same. You may hit a plateau, a glass ceiling of sorts ad you'll need to make some adjustments so you can gain further ground and revenue. It's no time to fret, it just means you've done all you can to reach your targeted audience. At this point you have to realize you need to re-analyze your efforts to see what has worked and what hasn't and then set up a logical strategy to improve. There are several things you can do, but do so cautiously. Be realistic too. Don't shoot for the stars but look for that gradual increase so that you can monitor your analytics and stats. You may try a few techniques that work well. You may need a new vertical Let's say you're selling toys like classic Transformers toys from HASBRO. Well, you have the list of those specific toys and the names of the characters, accessories, related movies, television shows, comic books, listed on your site and you're doing well but hit that glass ceiling. Well, if you're successful with Transformers, there are other toys of a similar vein and you can try creating a page featuring them. Add a new landing page an d pepper your social media venues with the news. Also, sending contest to other sites that allow you to comment will boost something and you'll start to see traffic coming in based on your new vertical. Keep an eye on your stats and analytics to see how the new addition is doing. Does it increase your bottom line and also enhance other sales on your site? Remember the new content you create has to be of great quality. It's not necessarily a thing of quantity more than quality. If you sell such Transformers toys, and you write an article about your favorite and fans of the toy chime in you'll pick up friends and people who will rely on you. They'll share your content ad comment about you in other forums, social media, and more. All this leads to more organic traffic and better conversions. Once you see a change for the better in your stats, you can then add a new section to your site featuring your new content and niche. Don't stray too far away from your main niche. If you're selling those robot Transformers toys and other robot transforming toys, keep at toys and robot like stuff so that fans won't get confused. Give each new item its own section, then rinse and repeat. Check stats, look for what works, what keywords are bringing in the organic traffic, which content gets the most interactive results, and so on. SEO is a continual and gradual process. You're going to have to keep up at it along with your content marketing. It just can't be done one time and then you rest on your laurels. That's just... --- - Published: 2015-11-23 - Modified: 2015-11-23 - URL: https://localseotampa.com/looking-ahead-at-2016-and-seo-201511/ There's no telling what will happen in 2016 regarding SEO. There are so many arbitrary factors involved that the only thing SEO pros and marketers can do is rely on what's proven to be successful and what the latest strategies and technologies that the search engines use. Picking apart what will work depends on knowing the past, knowing the present, and gambling on the future. Some things we know will be on the horizon and we can work on now. The past year alone has shown that Google is not playing around when it comes to their algorithms as they're looking to get two things done. One is to provide top search results to the surfers that are relevant and spam and scam free, and two, to maximize their advertising investment dollar. Their advertisers are relying on Google's ability to provide the greatest value and that means changes in SEO that might just call for a change in every SEO expert's plans. In the meantime, keep focused on doing the standard things. You'll be able to tell via your stats what is working and what isn't. Then, if a change occurs, no matter how small, you'll be able to backtrack it and hopefully get an idea of what kind of change occurred and why. You'll still need to analyze your analytics to see which keywords and phrases are generated traffic and what kind of traffic. Whatever works, build more content based on them. It means when people put those keywords in, they're heading to your site so you might as well capitalize on it. What may surprise you is that Google reportedly likes the longer word count. We're talking over 1,100 words but less than 1,500. They may like more but you'll have to test the waters here to see. This means more work, double that for most content writers and it will mean skillful, relevant content instead of spammy, word crammed content. Google is getting wise to tricks and is obviously gearing up software that will put an end to sloppy and contrived content in favor of real, relevant data that the surfer can use and interact with dynamically. Meta tags and internal links are showing to still be essential. Don't slop over them nor misuses them. The top ranking pages have them and make sure your top keywords are in the meta tag and internal link titles. Using H1 tags is noticeably a safeguard and benefit as well. Do not forget nor underestimate mobile. Being mobile friendly is so essential, it cannot be understated. Mobile is the way of the future and there's no turning back. If your site isn't mobile friendly, you should just pack up your cares and woes and get out of the game. Not only is mobile the way to go, at this pace, it may be the standard, totally replacing desktops and laptops. Google has tools for webmasters who want to make their sites more mobile friendly. Take advantage of social media but... --- - Published: 2015-11-16 - Modified: 2015-11-16 - URL: https://localseotampa.com/will-the-new-google-and-yahoo-partnership-rock-the-search-engine-world-201511/ Well the news is all over the place, Google and Yahoo have teamed up like those championship wrestling matches, and the SEO world is standing by to see what happens next. It's actually part of the reorganization of SEO and advertising all around. What's happening is that Yahoo and Google are teaming up regarding paid advertising strategies. The same type that Yahoo had with Bing. This team up means that both search engines will have far more optimized ad results and sharing in the overall revenue. It comes as no surprise because now Yahoo will have the best of both worlds. They still have their partnership with Bing doing the same thing, and now teamed up with Google. The potential is enormous and experts will be watching the results like hawks over the next couple of years. It was in March 2015 that negotiations with Bing allowed for Yahoo to work with Google and this non-exclusive approach will give Yahoo all the goodies with a good chunk of revenue from both Google and Bing. Basically, it allows Yahoo to have total control over the kind of queries it sends to Google and which queries it sends to Bing. It's a total have your cake and eat it too scenario that should have all three partners rolling in dough. What this means for the surfer is that they'll be getting ads that are so targeted that there's no telling what will happen next. Will surfers only get the most expensive options in regard to products and services, or will they get the most value and quality ad results. If only the wealthy get the shot, the small business owner is going to be hard pressed to compete as well. What this spells for the future is the big boys realize that they can work together and profit even more. By not being antagonistic to one another they can make marriages and focus their energies on greater rewards. Yahoo seriously needed this joint venture. Having both Bing and Google at their behest means they'll be able to repair the damage done by their lack of oversight that pushed them down the ladder in the search engine game in the first place. Google and Bing will be monitoring things from the ground floor up to see how this benefits them, and the math so far says it can't help but be a success. The truth be told, it's the surfers who will make the final decision. If they're inundated with ads that are of no benefit but only out to snag their dollars, they'll shy away and look for calmer pastures. This is where an upstart search engine can get a foothold in and believe it, there are investors and engineers waiting on the sidelines looking for any opportunity to even get 5% of the search engine industry. Well the surfers will be the judge on the ads, but what of the advertisers themselves The results of this marriage of Google and Yahoo... --- - Published: 2015-11-09 - Modified: 2015-11-09 - URL: https://localseotampa.com/lo-googles-rank-brain-cometh-201511/ Let the ground shake, the mountains shudder, the oceans churn! Google's Rank Brain algorithm is on the rampage and it's got people in the SEO field scrambling to not face its wrath. What's Rank Brain? That's a good question, and we'll take a look at this intimidating software and see where it comes from, what it reportedly does, and how to make the most of it. According to Google, this RankBrain is going to help them sort through Google's search results. Google has a suite of software to handle its search results, some are public and some aren't. We'll never know what is going on behind closed doors at Google because proprietary software needs to be developed without interloping. The breaking news comes from Google that went to the site searchengineland. com, and Bloomberg. First of all, RankBrain is some sort of artificial intelligence, engineered to facilitate Google's search technologies. There's no telling what it really does, so you'll definitely see the top SEO specialists tearing it apart at any chance. It incorporates something called “Machine Learning”, which basically means the hardware and software are self learning, nothing like those super smart computers and androids you see in science fiction movies, but enough intelligence to have enough analytical power to make rudimentary choices and decisions. RankBrain isn't some independent know it all that will dominate the world of Google, but is a helper of sorts using state of the art artificial intelligence models and engineering. It will learn, adapt, and present data in a way that other software can work in concordance with it for greater efficiency and results. Google has been pushing the envelope the past year with new software and improving existing software. The reason is that they're looking to give the surfers the best results, the results that are useful which is a betterment of society overall. Google has been beating the heck out of spammers and Black Hat technicians and the results are showing wit happier surfers and people and business that are deserving of recognition, getting that recognition. Back in 2013, Google revealed the name of it's primary algorithm. All their other software works with this algorithm. Google's best known algorithm software include names most in the SEO field are familiar with, Penguin, Panda, Payday, Pigeon, Top Heavy, Pirate, Mobile Friendly. Each of these algorithms has a purpose. When combined, they become the vanguard of Google's search power. For example, Mobile Friendly gives mobile friendly pages an boost. Mobile is the fastest growing way people access the web. Pigeon is the strongarm of the local SEO, Top Heavy handles ad heavy pages, and Panda Payday, and Penguin fight spam. So all of these combined should give Hummingbird and RankBrain so much power that results should be astonishing to say the least. Add the fact that the RankBrain software is self learning, we're talking about a new age of search engine technology that should make life on the web far more efficient and pleasurable. This takes... --- - Published: 2015-11-02 - Modified: 2015-11-02 - URL: https://localseotampa.com/wondering-when-to-apply-seo-to-your-website-try-yesterday-201511/ In today's web marketing arena, to not employ a comprehensive SEO strategy to one's website or sites is insanity. Plain and simple. SEO is the lifesblood of what makes a website appear in the search engines and be positioned where it should be. Without SEO or Search Engine Optimization, you're not even doing something as hazardous as shooting in the dark, you're nowhere near any form of logical nor effective progression towards establishing your business much less success. SEO is done by both pro and amateur. The fundamentals are simple, however, there are specialized strategies and techniques that call for wiser heads. You can gain a lot of ground on your own with simple tried and true tactics, but after that you'll need a professional to come in and really get the job done if you want to roll with the big boys. First of all, on your own the bottom line is creating a competent and relevant website. The design should be attractive, not overwhelming with silly bells and whistles, it should be informative with a good URL and title. The layout should be easy to navigate and your contact information prominent. Your goods and services should be clearly defined and your photos and videos well described and tagged with relevant keyphrases and keywords. You'll need a backlink or linking portfolio from relevant and authority sites. Make no mistake, this old school tactic is still alive and well and valuable, however, the ethical standards have changed. Speaking of ethical standards, never ever try any 'Black Hat' tricks. The search engines nowadays will slam you to the ground and you may never recover. Once you've gotten your sites up to snuff with standard SEO you then move on to both Local SEO and Mobile SEO. Local SEO is simply optimizing your site for its geographical location. People looking for goods and services in your area will be better able to pinpoint you and know what you're offering. Don't underestimate Local SEO. It's of vital importance. Same with Mobile SEO. Mobile is a monster of a venue that is over 50% of the global user interface. More people use mobile devices than desktops or laptops and the trend is increasing at an alarming rate. That being said, you had better jump on optimizing your site for mobile or you'll end up standing at the starting gate with nowhere to go. Let's take a look at two scenarios here. One is starting a new website or rehabilitating an old one with the proper way to do SEO. If you're starting out, the guidelines listed above are the tried and true methods to get a foothold on what you need to do. Clean, competent website, optimized for mobile and local SEO, easy navigation, good design, relevant to your goods and services, and entertaining. For a site that's been around for a while, this calls for first dong a reassessment of the site. Does it meet the basic parameters of what a great site... --- - Published: 2015-10-26 - Modified: 2023-07-28 - URL: https://localseotampa.com/seo-is-essential-for-thriving-on-the-web-201510/ If you don't know what SEO is, it stands for Search Engine Optimization and is the primary tool used by marketers, internet traffic engineers, and website developers throughout the world. It is no easy task and seems to be getting far more complex as time goes on. In the old days the way to get to the top of the search engines was to have keywords and keyphrases stuffed into copy, meta tags, titles and such. People went berserk trying to dominate the search engines this way and had brokers and companies charging all sorts of amounts to get people to sign up to them and get their websites higher in the rankings. It was a real circus. You had people using Black Hat techniques or 'illegal' techniques and that alone was a cottage industry. Nowadays things have gotten cleaned up remarkably. Google has developed new software that is able to detect sloppy and illegal and unethical SEO and that is crushing the market in one area but booming it in another. This new range of ethical SEO is a great advantage to today's business. Now you can either work on your own SEO or hire a professional and get results that are steady and reliable. It takes a lot of patience, but doing things the honest way is the best way. As for the advantages of SEO for business, it cannot be understated. It's the way the web works and it is mandatory to employ SEO if you even hope to be able to not only compete but to profit. Not only general SEO is important but Local SEO, the tweaking of a site to get traffic targeted based on the specifics of location and service to an area. If you're not using local SEO you're missing tons of traffic and revenue and your competitors are running roughshod all over you. You'll need to brush up on the latest and also some history of SEO and then work on your campaign team efforts. If you have a team who can do SEO then you'll save lots of time and money. You have to assess your present state of SEO and objectively look at your pluses and minuses. Get your website or blog in order regarding design, spelling, relevant info, and then look at which audience you want to target and how can you pull in traffic on an organic basis. That ratio will deliver metric statistical data that will allow you to better plan which audiences to target and what you'll need to adjust your site for. Here's where patience pays off. You won't shoot to the top of the search engine rankings overnight. It takes time and you'll have to work on your site weekly to make sure you're updating content, keeping on top of the latest news regarding your industry, and the newest trends that you want to have spotlighted on your site before the competition gets it. For example if your business is about fishing, and... --- - Published: 2015-10-19 - Modified: 2015-10-19 - URL: https://localseotampa.com/seo-linking-is-a-whole-new-world-201510/ The old days of linking need to be tossed out but the new way of linking does rely a bit on the classics strategies but from now on, honesty, integrity, and relevance are the winning combinations. First of all, if you're going to go on a linking campaign you had better have all your Ps and Qs in order. Don't even try to get linked to from a site of authority yet your site looks like every other cookie cutter website out there. Professionalism and originality, relevance is the high ground here. Even if you're doing a linking from a major site, you still have to look great or they could find themselves penalized by Google. You need to get your linking team together and there's no resting on your laurels. This is a long term effort and one that calls for perseverance and professional communication as you'll be asking sites that have made the top grade to link to you and you have to rely on their good graces to get those important links. Reputation is a major factor here too. You cannot afford to get a reputation for being dishonest or incompetent. It will show up and hound you. You need to show a professional and courteous face when linking or you'll get the boot from everyone. This all means quality. Yes you can have 50 links but are those links of quality? Is the exchange ratio equitable? Are you giving more than you're getting back or vice versa? Getting a dozen links from crummy sites will make your site look crummy. Diversity is a good value too. All links need to be relevant however. This is about getting the best for your SEO linking budget and efforts. It's about exchanges and that's where many fail. You're trading a space on your site for a spot on someone else's site. Their site may be of equal value to yours, or higher, or lower, but it's a link that must be relevant and provides the extra boost to your public profile and become an integral part of your long term plan. These links will appear to Google as a recommendation from a site that has value. Especially if the site is a high profile one with authority. Here's where you now apply your statistics. Metrics and so on. The term here is 'relevant KPIs' which means relevant Key Performance Indicators. These are the tools you'll need to employ along the way. This way, you'll be able to monitor what is going on and what is successful and what isn't. This is for the long term of your SEO linking campaign. Never underestimate the value of any statistical data. It could mean the difference between success and failure on a grand scale. The primary concern here is again, regarding the value of the linking that is going on. Call it exchanging or swapping or what have you, but the bottom line is that you're getting attention pointed toward you from... --- - Published: 2015-10-12 - Modified: 2023-07-28 - URL: https://localseotampa.com/seo-is-a-battlefield-201510/ There's a popular 1980's song by Rock and Roll legend Pat Benatar called “Love is a Battlefield”. Well the same can be said about SEO and if you're going to be in the war you need to be in it to win it. First of all, don't go overboard with this. You're not going to dress up in a loincloth or kilt or shining armor and put war paint on your face, you're going to realize that you have competition and you had better have your battle plan in place and follow a warrior's ideologies regarding discipline and contest. Your competitors may or may not be targeting you. The smart competitor doesn't target the company down the street, they instead improve their promo online to the point that there is no competition. Spending your time to target one competitor is foolish because while you're breathing down their neck, you're neglecting your own company and there will be another wolf snooping around waiting to pounce on your inattentiveness. To fight effectively means having a plan, knowing your tools, statistics, strategies, and industry. This encompasses a lot of areas from knowing website programming, photos, videos, social media, and more. You'll need to know at least a dozen pieces of software to not only build your site and maintain it, but also software to study statistics and metrics. Without these you're wandering around in the dark and sooner or later you're going to bump into something or bang you head or stub your toe. Make sure your work space is ready for production. Know the latest in the software you'll need, the latest changes in the SEO industry, and prepare to deliver to yourself, a quality website or blog that you will be not only proud of but one that will bring you in the attention, leads, and revenue. You owe it to yourself to make your site exciting and interesting to you, and by default it will be interesting and exciting to the public. Your competitors will be left in the dust trying to match your skills. With social media you'll be able to build an audience your competitors can't touch. These are the weapons you use to win the battle and it calls for keeping a sharp eye out on all fronts. You can't rest on your laurels. You have to be on your toes as someone doing SEO or if you hire a professional, be close to them as you progress. This is the real way to win the battles and the war. The war will be ongoing, however, and you'll never get time to rest. That's the price to pay if you want o play. The battle starts with you and your skills. What you know and what you need to study and apply. Don't take shortcuts or be dishonest or the search engines will beat you down worse than your biggest competitor. Finally, enjoy what you're doing. If you ever lose interest and enthusiasm in your SEO campaigns,... --- - Published: 2015-10-05 - Modified: 2023-07-28 - URL: https://localseotampa.com/low-budget-seo-for-small-businesses-201510/ It's tough enough with millions of websites out there selling the same products and services, and for the small business it can be a nightmare if they don't have a great local SEO battle plan in place. It doesn't take rocket science, but it does take some solid common sense and a knowledge of what is going to work in SEO and not, especially if you're on a small budget. First things first, look at your budget and see if it is bringing in what is necessary regarding your local SEO goals. If you're spending $500 a month and you're still wallowing around in the mud, then it's time to step up to the plate and get busy. You may have to get a new SEO professional to handle your campaign. You may need to rethink your basic procedures to see if you're keeping up on your end of the bargain regarding your SEO professional's guidelines. A brief assessment will let you know realistically where you are and what you need to do to improve. Now that the assessment is over, you'll know your strengths and weaknesses. You can see where you need to improve and you had better get busy quick. The basics still apply regarding what makes a website great, but no longer are keywords and links the foundation of SEO. What is happening now is that Google is rewarding competent, honest, and relevance, as well as engaging content. It's due to Google moving their software to better evaluate via contextual algorithm. It's what your site is about and does than just its names and claims. Your site has to be useful to the surfer. Google looks at the metrics as to who visited, how many times, satisfaction, reviews, social media engagement and anything that says your site is of value to enlightening and educating and providing a service to the surfer and humanity overall. If you're using a SEO service, then get as much transparency out of them as possible. Visibility is the key. You want to know what they're doing, when they're doing it, and why. You need to be on top of things. SEO isn't done by magical elves living in a tree or via divine intervention. It's done with knowledge and diligence and dedication to make sure results, any positive results can be gleaned. Get creative. You really want to stand out from the rest of the local businesses in your niche, and the same old tactic of grabbing attention still works. You have to get creative on your site. Put up content that makes people want to come back or share it. Use local venues to your advantage. A great tip is capturing video of local big events like parades, school events, political rallies, where your products or services took part in. For example, if you're selling tennis supplies or other sporting goods. Show up at one of these events with your video camera and give away some and video the people accepting... --- - Published: 2015-09-28 - Modified: 2015-09-28 - URL: https://localseotampa.com/quality-is-the-best-seo-policy-201509/ SEO or Search Engine Optimization isn't dead. It's just a field of technology that has to change along with the search engines and their protocols and procedures. This calls for keeping a finger on the pulse of what the search engines are validating and in this case it means quality is the best policy. Yes, just like the old adage that honesty is the best policy, so does quality. Now more than ever, quality and honesty are the most successful approaches and there are millions of former top ranking websites, now wallowing at the bottom that can attest to this. Why? Because many of the old tactics that were dishonest or lacking in quality have been wiped out by the latest Google software algorithms. Google had gotten tired of spammy and Black Hat website SEO and decided to combat it, full force. These changes have wreaked havoc across the SEO world as companies that had been riding high are now battling with clients whose websites are being crushed by the changes by Google. The loss in traffic and revenue and reputation can be irreversible, as Google is not being merciful. Now, SEO companies have to go back to square one with all their clients and make corrections and that is painstaking and probably not profitable at all. Today's SEO minded marketer can see the right way to do things is to either clean up one's act asap or if this is your first attempt at SEO, to do things that Google says are the safest bet. First of all, a clean and professional website. No trick links or redirects, and other nonsense. Absolutely no Black Hat techniques. Tag everything correctly and relatively. Make sure contact information is prominent and clear and the site is very easy to navigate. Google wants their surfers to get the maximum benefit, the direct answer to their inquiries, not goof ups and money traps. As far as links go, back links and all links have to be pertinent to the subject matter of your site and no links should go to, nor come from, disreputable sites, no matter how popular they are. No paid links and no webrings. If you're running ads on your site, those ads have to be clean. No traps or other foolishness. Make sure your social media links are prominent as well and get your surfers to engage. That shows Google that you're important to the surfer and not just sitting around burning up time and traffic. What's happening regarding SEO is actually wondrous. It's making sure that webmasters and marketers are creating websites that are actually of some use to surfers instead of just trapping them into a realm of upsales and absurd promotions. Google want's their surfers to find real, living, honorable websites that perform a service, something of value to educate the public and entertain them, not just use and exploit them. This pushes the creative envelope. Now SEO companies are going to have to tell their clients... --- - Published: 2015-09-21 - Modified: 2015-09-21 - URL: https://localseotampa.com/the-red-flags-of-hiring-an-seo-agency-201509/ Your business is your lifeblood and you want to expand in the realm of the world wide web. To do so, you need SEO. Whether it's an SEO firm, SEO agency, or SEO company, you'll not be able to compete without one. That being said, finding just the right SEO company calls for knowing the red flags that are raised. Being aware of these red flags will save you a great deal of misery and money overall. First thing, any SEO firm that tells you they will guarantee a first page, first top listing on Google is lying through their teeth. There is no way they can do that without charging and exorbitant amount of money and moving impossible influence. It's just not going to happen. The only way it can is if your niche is so brand new, never before heard of and you're the first to start marketing. SEO agencies that make these claims are only out for one thing, money. They prey on the enthusiastic and tech ignorant public and skirt the law at every turn. A real SEO company is going to be realistic and tell you the challenges ahead, how to minimize risks but maximize gains through precise procedures. They'll emphasize that it takes a great deal of responsibility on both your parts to establish and maintain your SEO strategies as it can take a while before seeing promising results. This all falls under the “too good to be true” category. You see their ads telling you about how successful they are, the sites they've made famous and so on. However, when you ask for the raw data and statistics to back it up, they get shake and claim that their methods are 'secret' and 'proprietary'. That may be so, but there's got to be accountability with verifiable data to validate their claims. Any SEO firm that skirts this issue should be brushed aside and you should keep on going. A major issue to watch out for is the deceptive or “Black Hat” talk. These are techniques and strategies that are both illegal and unethical. These people go to great lengths to circumvent the honest ways of doing SEO and thus undermine honest efforts. They might get you a higher ranking and fast, but the payoff is getting banned by Google perhaps forever. Don't risk working with the unscrupulous. They're a liability that you may not be able to scrape off your shoe. Basically, when searching for an SEO company, you're looking for professionalism from top to bottom. They're courteous and open, they take the time to explain things to you and don't try to overwhelm you with technobabble. They should establish that this is a delicate procedure and set of protocols that must be followed for the long term. There is no overnight success with this stuff and any SEO agency that says otherwise is acting fraudulently. A real SEO company will take you by the hand, show you what they do and what... --- - Published: 2015-09-13 - Modified: 2015-09-13 - URL: https://localseotampa.com/battle-for-the-planet-of-local-seo-201509/ Local SEO has taken a turn for the worse recently when Google changed it's algorithms and knocked out the multi-business listings and now only list 3 businesses during a search. On top of all that, the rumors are that sponsored ads are down the pike that will obliterate the small guys' chances of getting listed effectively. This is where the local SEO experts are going to have to show their stuff. Outperform like never before. This also calls for you to rethink your local SEO game plan and do so quickly. You can't rest on your laurels regarding this. The old fashioned ways don't work, and nowadays, money talks and strategy walks. You can have all the best strategy to get those local listings and traffic, but with the new single standardized set of local results that spans mobile and desktop, things don't look too good for the inexperienced at all. It's rumored that with the changes, approximately 60 % of local businesses have fallen off and soon, the competition is going to get real harsh. The reference here is the Snack Pack. Results show that these are at the top of the pile. This also suggests that the good ol' days are gone and sponsored links are going to reign supreme. That being said, it's going to call on SEO experts to come up with strategies that can beat this Death Star of Google's. Somewhere, somehow, some diligent SEO expert will find a way to circumnavigate the local SEO sponsored stuff and those experts are the ones that will be most prized. This is why you have to diversify more than ever, make sure links are relevant, reviews are accurate, websites are professional, images and videos are tagged and described correctly. No deceptions or Black Hat nonsense whatsoever. The big picture here is that the landscape of local SEO has changed so drastically, that now, more than ever, expert advice isn't just recommended, it's mandatory. Businesses just can't keep up with the changes going on with Google and now that Google dominates everything, they call the shots. The small guy is fading in the wind and it means those who aren't using the latest in techniques and strategies are doomed. It may suck, but that is the reality of things. So what can be done? Keep your finger on the pulse of the local SEO industry by looking for reputable agents. Don't let them tell you they can solve every problem and make unrealistic claims. Ask for details that you both feel comfortable discussing. You'll find out that the SEO expert is aware of the recent changes and has been putting on their thinking cap to see how best to make things turn out right. Don't expect success overnight. This is an industry wide situation that calls for months of study and there's no telling what next will happen if Google tries another change. It's a pity things have come to this. Google was once the hero, the underdog,... --- - Published: 2015-09-08 - Modified: 2015-09-08 - URL: https://localseotampa.com/optimizing-your-seo-efficiency-201509/ You don't have to spend an arm and a leg regarding SEO. No, if you do the math and follow the fundamental tried and true methods, you can gain much ground and still not break your bank account. SEO is an investment in your future. It's you preparing your website for any eventuality so that the big search engines like Google can notice you and index you correctly as well as higher in the rankings. This is most preferable because that notoriety means traffic and income and brand name reputation. Knowing your tools and tactics are of utmost priority. The more you know, the more you're familiar with, the less time and effort and money you'll use in applying the tools and technologies available. Your approach and recovery will be swift and devastating to your competition. Think of it like being an archer. You have a bow, arrows, quiver to carry the arrows. The more you know about the equipment, the way the bow is made, how the arrows are honed to sharpness and accuracy, the better you'll be able to make that killing, the same with your SEO goals. There are lots of tools to support you along the way and Google has plenty of them. Of course, having a full bodied statistical data is essential. Stats tell you who, what, when, where, why, and how. In addition, the one area of statistics that many overlook are server logs. Collect that log data to better comprehend what Googlebot and other user activity are doing. The data gleaned is of incredible importance. You can find such tools for this as Logsearch, Logz, Log Analyzer, Botify, Logentries, and of course Google BigQuery. These tools provide excellent analytically relevant raw data that you can use to great use. Another thing to take into consideration is your crawler budget. Knowing how difficult it is to get Google to crawl your site is important. Google has to actually index your pages and if they have to crawl all over the place before they index the page. The ratio can be low to high. It depends on the overall size of your site. If the search engine bots have to wade through hundreds of pages it can be of a disadvantage to you and put you on the radar of their other software that could penalize you. Don't even think about using the rel=”nofollow” attribute anymore especially on internal links or linking to social media. It used to be used as a standard but nowadays it's a red flag to Google. Which brings us to keeping your links maintained just right. Google has tools for this so check out their webmastering tools section and download and test those links. You don't want to get hit with a penalty from Google in this regard. Finally, stay on top of what is going on in the SEO industry. Don't rely on third party or hearsay. Get the facts from the pros. It will safe you a ton... --- - Published: 2015-08-31 - Modified: 2018-04-19 - URL: https://localseotampa.com/emphasizing-the-importance-of-local-seo-on-your-business-201508/ There's no doubt about it. Local SEO is as vital to your business as anything else nowadays and you had better jump on the bandwagon before it's too late. Local SEO allows for people to find your business among the myriad of other businesses out there. It calls for optimizing your website or sites so that search engines can rank you high enough so that your business an brand name are acknowledged and recognized. I takes some craftiness to do local SEO properly and missing out on the fundamental steps means you're losing revenue, reputation, and more. First of all if people can't find your business, you're useless. Sure they can spot your sign while driving down the road but that's not enough. Traditional promotions like advertising in newspapers and circulars still works but to day this is a digital, computing age that calls for utilizing the technologies available. You need to educate yourself on what the new way of things is doing and how to incorporate them in your business strategies or your competition that is, will beat you into the ground. Again, it starts by optimizing your website. Making it professional looking first with plenty of significant content that is relevant to your business and to just a bunch of pictures and texts. You're tying to get noticed by the search engines and directories, then you want to captivate the surfer to engage with your site by bookmarking it, returning, and making a purchase. This is where salesmanship comes into play. If you can't sell your products and services, no one can. You need to capture that attention of the surfer and keep it. This doesn't mean burdening your site with all the new bells and whistles, but just enough where the surfer knows what you do, how you do it, an-dhow to take part easily. Use professionally written copy. Make sure it addresses the interests and answers questions they may have. Be precise and not spammy. Make it attractive though and that the emphasis should be on that your product or service is the better and best value for their hard earned dollar. Show off some reviews from happy customers, review sites. Use video to your advantage and a YouTube channel is a great option. That channel should feture videos of what you do and should b e tagged and linked to with all the proper keywords and keyphrases that are pertinent to your business. You'll need to master social media as well. Have those Facebook pages where you can post pics, videos, stories and such that others will like, share, and respond to. If you're a restaurant and you feature seafood, then pick a dish, a specialty like lobster and show a pic or video of a portion and make it look irresistible to the point the viewer's mouth starts to water. Mention the price and any discounts and emphasize that yours is the best. Add location, name, phone number, contact information and embed a 'like'... --- - Published: 2015-08-24 - Modified: 2015-08-24 - URL: https://localseotampa.com/fine-tuning-your-website-for-local-seo-201508/ It's often that the reason something isn't successful is because some fundamental things are overlooked, and statistics are not observed nor acted upon. When the basic things aren't taken seriously, you end up building your sites on shaky ground. First of all you need to know who is buying what, how are they buying it, and at what frequency, time of day, day of the week, and where they come from. So for example if on a Monday at 3 pm you get 3 sales, all from Twitter, then you know you need to pay more attention to Twitter and why you got the sales. From here you can predict what might happen if the trend continues. Look at all the things involved. When you Tweeted, was it at 1 pm or 2 pm? Was it a hashtag or a general Tweet? Once you whittle down what you did right, you can see if you can improve on things. Statistics also tell us what devices were used to access your site and what the percentages of actions are. If your site isn't mobile friendly then you're missing out on the fastest growing venue for reaching the public and making sales. People in general didn't like the geeked out computing of the 90's and 00's. All they wanted to do was surf the web, talk on the phone, take pics, share pics, watch movies, and play music. Now that the smartphones are here and every powerful with lots of features, people have dropped big computers altogether. Desktops and laptops are rapidly becoming things of the past and on top of that, their prices are dropping like a rock. With that many people now on mobile, your website has to be mobile friendly and Google can help you with that and how to incorporate it in your business. You'll need to take advantage of online reviews. Encourage customers and clients to go to these review sites by putting up links to them on your website and in social media. Once you've tallied up enough good reviews you'll see your site's rankings increase. This is especially important for local SEO as you will want to include all pertinent location, phone number and contact information in these reviews. Let your customers and clients know that they should mention the location even if it is in your profile at the review site. Review sites like Yelp, Angie's List, and Google+ Local, are essential for boosting your local SEO results. This is why sites that have webmastering tools like Google has, are of such vital importance. They dig deep into the stats and provide a better vision of what is going on and what one might expect. After scouring the statistics you can then better adjust and fine tune your site to best take advantage. Don't fall back on old techniques or do something miserable like using black Hat techniques. The only thing that will happen is you'll get banned by Google and penalized so bad... --- - Published: 2015-08-17 - Modified: 2015-08-17 - URL: https://localseotampa.com/having-the-right-mindset-to-battle-in-the-seo-local-seo-war-201508/ Every month it seems the SEO and local SEO game plan changes and marketers and webmasters are challenged to their wits end to stay on top of their game and not only survive, but thrive. It's a war out there and if you don't have a clear outlook, the right mindset to approach the industry, you'll be in big trouble that will cost you considerably and may be irreparable. You've got to set a list of priorities from the start, a way to establish that you've the fortitude and sane approach that achieves results. One's own personal work ethic is the priority here and being lazy, procrastinating, listening to nonsensical advice will only get you a beat down. You're going to win is your first step. Failure is not an option. You're confident in your skills but not arrogant enough to think you know everything. You have your ability to know your industry, the technologies and tools involved and you've studied and are willing to continue to study. You are open to constructive criticism and aren't fallible to your own ego when someone points out an error on your part. You stay on top of industry changes, software updates, professional news. You exude an air of confidence and competency to your clients who know that your SEO and local SEO strategies are sound. You have the patience required of that of a professional and perfectionist. You don't rush in or make rash decisions. You think things through and apply both theory and practical with objective viewpoints and are willing to change, not only to adapt, but to dominate. You're courteous and cordial to you clients and customers. You treat them with respect but you don't let them run roughshod all over you. You assure them that the advice and actions you undertake are in their best interest, with a focus on high quality and profits that are equitable and consistent, with room for growth and monitoring so that when stats dip now and then, you've got a bead on efficiency and remind your clients that you're both a better team by being in great communication and good cheer. You never, ever try to deceive your clients, nor yourself. Honesty is the best policy. You want your clients and customers to trust you, but don't go overboard and look like some groveling snit. You want to present professionalism and confidence, not bootlicking flexibility. Don't ever let yourself think that you can rest on your laurels. What has worked well up until now might be disadvantageous to you at any moment. Just look at the big changes that Google has undertaken in the past year alone. They've thrown so many curves at SEO and local SEO marketers to the point of total chaos at times. If you're not able to adapt, to change your game in the middle of play, then your stubbornness will be your undoing. Be a willing part of your industry's community. Be a leader if need be. This... --- - Published: 2015-08-12 - Modified: 2015-08-12 - URL: https://localseotampa.com/is-it-worth-keeping-up-with-seo-201508/ Anyone who has followed search engine optimization (SEO) or search engine marketing (SEM) for at least a few months knows that it can be a tall task. The rules of the game are always changing. With all of the changes happening all the time, the value of keeping up has to be questioned. Is it better to just outsource SEO rather than spend the time keeping up with it- time that can be spent elsewhere in your business? Maybe it is even worth it to just ignore SEO altogether? These are questions that many small business owners find themselves currently asking or having pondered at some point in their tenures. The thing that really needs to be understood when considering one’s SEO needs is that more than ever before SEO now reflects aspects of true quality assessment from a customer’s standpoint. In other words, things like content and good reviews- things that have traditionally mattered more in brick and mortar businesses- is something that is coming to the web as Google and other companies optimize their algorithms to serve searchers what they are really looking for. The old days of an SEO “strategy” consisting of keyword stuffing or building any and every backlink possible are long gone as effective measures to improve search rankings. SEO is now just becoming a part of the larger marketing strategy. That being said, it can still be quite effective if modern rules are considered and catered to. Whether it is right for a particular business to do all of this in-house or outsource it depends on the resource availability of the firm, but to completely ignore SEO is just a bad idea now than it was before. Small businesses just need to look at SEO as part of a larger strategy to bring customers in and to keep them engaged enough to keep them coming back. This requires cross-collaboration between your traditional marketing strategists and your SEO experts – perhaps even outsourced to the same firm. Most successful SEO firms have now switched to more of a marketing focused model to address these changes anyway, so it is not hard to find people with the skillset either to bring in as new hires or to hire as contractors and consultants. Whatever you choose to do, it is important to recognize these fundamental shifts in what SEO is so as not to get stuck with a strategy that is costing you money but still doing things that no longer will help your business. --- - Published: 2015-08-10 - Modified: 2015-08-10 - URL: https://localseotampa.com/fixing-your-multi-locational-local-seo-201508/ You might not realize it, but your local SEO campaigns need to fine tune your multi-locational SEO campaign and do so now. It's touch trying to coordinate and manage a business that is multi-locational. It takes great management acumen and applying that to a website calls for professional skills and tact. There are the right way to do things and the wrong way, but if you take enough time to correctly assess the situation you can avoid the pitfalls of a poorly managed website and take great advantage of the tools, techniques that a multi-locational website will need. First of all is to make sure your site is well laid out. Good to top notch design, navigation, and all the basics. Leave no stone unturned regarding the foundation you're building upon. You don't want errors in programming your site to get you penalized by the big search engines. Once you've got the framework done the next step is quality content. You have to provide just the right quality content that makes your site stand out. You're promoting your goods and services and that means being honest, precise, and thoughtful. Answer tie right questions the customers will and should ask. Make them feel at home and that their opinion counts. Tag your pics right, have a sitemap, etc. Now get to the backbone here. If you have a multi-locational store, then obviously you need multi-locational pages! Why in the world, so many people forget about it is a mystery. If you don't have a page that features each of your locations and those special items that associate your brand name with that specific location, then you're losing a major part of customers, local presence, traffic, and of course revenue. You need to be location specific and not just make what appears to be a doorway page. This page should actually lead to just around three pages featuring your goods and services and the specific location your store is in. Your location pages should be easy to find by Google. If people can only find your location pages after digging through your site, then it's better than even money that Google won't. That will penalize you. These pages must have all the vital and relevant information that you want your customers and searchers to find or you'll leave them in the dark and they'll resist going to your site. Not only that, but Google will pass you by and that's something you definitely don't want. All is not lost, however, Google offers help with their Google My Business where businesses can use the tool to enhance their chances of getting indexed by Google and other Google goodies. This will make your site more visible in all the Google products in one shot. Following Google's guidelines should be done strictly, but it's also possible to unintentionally violate Google's guidelines and get a smackdown. Finally, there are far too many important items that one needs to pay attention to such as citations, NAP consistency... --- - Published: 2015-08-04 - Modified: 2015-08-04 - URL: https://localseotampa.com/getting-your-video-seo-game-on-201508/ Video is more important now than ever regarding rankings and SEO. If you don't have a video optimization game going on, you're losing all sorts of authority, traffic, and revenue. Just plopping a video on your blog or site isn't going to be enough. You have to know just how to do things and do them right. Not optimizing your videos is just not professional. First of all, if you're producing your videos, do a good job. Don't have your cousin Joe do your camera work or editing because you're afraid to hurt his feelings. This is business, your reputation, and your brand. Next, keyword phrases are of utmost importance. Do the research regarding what keyword phrases are being used. Do some trial and error to zero in on what the best of the results will glean. If your videos are about dog grooming, then you have a large playing field to farm from. Try things outside of the standard 'dog grooming' and try things like 'poodle dog grooming' or 'toy dog grooming'. There are lots of variations on a rule. Experimentation will pay off in the short and long term. Using good descriptive terms and tags for your video is equally important. This allows Google to index you better. Be relevant and don't stuff keywords or keyphrases into it. Instead of describing the video as 'video 1' or 'video 2', add what your video is about with something like, 'video 1 grooming dogs' or 'video 1 grooming poodles', and variations like that. It's all extra info that will spread your listings into the relevant categories. Back to tagging videos. Use as much of the tagging as you can without getting spammy. This is vital as it will allow for search engines to better index you. Keywords and keyphrases that you're using, add to the tags where appropriate. The more precise you are with tagging the better your chances are for higher rankings. When posting to YouTube, put your videos in the appropriate categories. Do not make the mistake of just putting them in every category or you'll end up penalized. Each video may qualify for more than one category so look carefully at what is in your video and don't forget local SEO. So if your video is about dog grooming in Dallas, Texas, then you would put your video in categories like dogs, dog grooming, pets, Dallas, and Texas, plus the breed of the dogs in the video. You cover far more ground and they're all relevant categories. Remember to tag and put descriptions that are relevant to each category though. Believe it or not, closed caption is a great tool. Google will see this and index you better so make sure it's enabled in your videos. Add transcriptions too. It's an extra bonus that acts like copywriting content that also boosts your profile. Video SEO isn't that difficult to do. It takes time and you'll get it in no time. With the booming mobile market, video has... --- - Published: 2015-07-27 - Modified: 2015-07-27 - URL: https://localseotampa.com/image-optimization-is-everything-201507/ It's nice to have a website with some nice images, whether video or static pictures, the images as well as stand alone graphics make your page look good and perform several functions. However, if your images aren't optimized, you're putting yourself in jeopardy and losing out on traffic and rankings and revenue. Image optimization is a key factor in getting your site listed higher in the search engines. Make no mistake, just slapping an image or video on your site to make it look good without optimizing it is like baking a cake without any icing. It may still look good but it could look better. The first step is in regards to how to tag, label, pics and videos and graphics. If you have a picture of a lake that's in your business area, just don't label the pic “lake” when you could use a more descriptive term that would allow the search engines to really get a grip on your page and see that things are being done professionally. Instead, name the pic something like “Smith Lake, Smith, New York” or whatever location you're in. That will allow for better and more precise indexing as well as boost your local SEO which you should never underestimate nor neglect. The same goes for the videos and graphics. Don't get too complex and don't keyword stuff. Use the alt description well too. Get as much pertinent and relevant info you can so that even those people with disabilities can take part in them. This helps with Google big time and you win out in the short and long term. Quality of your pics is second here. Your pics can't be some generic looking stuff with no interest value. If you're not good at taking pics, hire a photographer. Get the best quality that you can because people will engage with it more on social media. A beautiful pic, with action and humor in it can write its own viral ticket all over the web again and again. One pic from your site being shared means all the pics have a chance to get picked up and shared. Image size is also important. Don't let them slow your site down, especially for the mobile market. People will get frustrated and/or bored and pass you by. Google has tools for you to test the loading speed of your site and it is wise to use them. Using an image sitemap and semantic markup is essential as well. Schema is good for this and shouldn't be ignored nor underestimated. Overall, look at image optimization as carefully as you would text. The surfer needs to know that there are images on the site and what they pertain to. Also, update your images and have a gallery with more descriptions for each image. You might as well cover as much ground as you can and not look spam my to the search engines. Finally, use good, common sense. Don't overwhelm the surfer, just give them... --- - Published: 2015-07-20 - Modified: 2023-07-28 - URL: https://localseotampa.com/tips-for-gaining-ground-with-local-seo-201507/ Local SEO is quite challenging for many, including experts in the SEO game. As daunting as it appears and can be, there are some basic things that can be doe to get you on your 'good foot'. First things first, stand your ground. Know what is going on in your territory and where you stand. If you're not even listed in the first 10 pages of Google for searches for your products and services, then you have some work to do and fast. Look at the completion and see what makes their websites rank high. You might think it is due to spending tons of money on keywords and keyphrases. That might be true in some cases, but not necessarily so. It may be due to their being more aware of what is going on in your territory and those locations, landmarks, entertainment venues that are associated with your region. Just a link to such venues and reciprocal links back, can be the difference between night and day. Look for the names of monuments, famous people, historical events that are associated with your area. You can make them look pertinent to your site and business by mentioning how proud you are to be part of that community. Add some well tagged pics and videos, and even take pics and vids of you and your staff visiting or celebrating such venues. That alone will bring you fans, make friendly associations with others in the community and boost that 'hometown' feeling. Second, take the time to make sure your site is mobile friendly. It cannot be understated as to how important this is. Mobile is the growing 800 lb gorilla of searching for things on the web. Your site has to be able to be visible and accommodating for the sizes and usage of mobile devices or you're just sitting around wasteful. There are tools at Google to get your site up to mobile snuff. Take some time, look it over, and learn and apply. You should see success relatively shortly. Google also has 'Google My Business' listings. Use it. Google gives priority for this and you'll be associated with other businesses in good standing. That, and you'll see why having such a listing is essential. You will have a good time using this tool. The same goes with directories and review sites. Use them, emphasize what you do, where you are, and why your area is of importance. As you get your company further recognized, you'll see what you need to emphasize more in your promo. See, it doesn't take much, just enough to get on solid ground. --- - Published: 2015-07-13 - Modified: 2023-07-28 - URL: https://localseotampa.com/the-synergy-of-local-seo-201507/ Today's marketers are going to be left in the dust if they don't adapt quickly and change their game plans regarding local SEO. It's not just a simple matter of putting up links and tagging pics anymore. Local SEO calls for much more and the strategies and techniques are changing even as we speak. The situation is thus, Google is pouring on the power. Their rankings are being determined on real, honest to goodness social media reports, and more. It's the authority granted to the various websites that have those real positive reviews, social commentary on one or more of the big social media networks, interaction on your site's blogs, and how well tuned your sites are. Being sloppy with copy and irrelevant links as well as fake reviews will get you slammed by Google nowadays. Don't even try to get around Google, they've invested so much money and manpower int o Google that trying to beat them would be like trying to fight off a T-Rex with a wiffle bat. It ain't gonna happen. Their software gets better each week, and they're now able to scour websites, blogs, social media down to the last pronoun. If your site turns up in good standing with lots of interaction and engagement, you're good to go. If not, you had better get on your feet and fast. Local SEO experts realize this now as their old techniques are being wiped out. Honesty is the best policy here and that's too tough for many gurus and marketers because it means having to work smart and hard at doing something simple, telling the truth. On the other hand, the remedies for falling SEO stats are to take a good look at your site and SEO efforts. What are you lacking for in skills or content or strategy. You have to get people to engage, engage, engage, on your site and via social media. If you have some negative press or reviews online, you have to shore things up at your establishment and get people to engage online via social media. Offer discounts, put up signs, have contests, anything that will get customers to pick up that smartphone or sit at that tablet or PC and take a few minutes to write about your service and goods. Be as polite as you can be, even try contacting customers a few days after they've made a purchase or stopped by for eats, to see how they liked things. Make sure you r social media pages are integrated correctly with your websites and blogs and encourage people to share. Give out discounts or prizes to the people who share the most. Figure out some way to reward people for being honest and engaging in reviews. All this says to Google that your site and business are alive and popping, happening, and trending. Don't just toss good money for bad because some SEO pro makes all kinds of claims. Nowadays you have to dig deep and spread far... --- - Published: 2015-07-06 - Modified: 2023-07-28 - URL: https://localseotampa.com/get-your-local-seo-game-on-now-201507/ It has become so clear that the value of local SEO is of such importance, that no one can ignore it any further and expect to survive in the online marketing game. Far too many SEO pros and marketers spent so much time on just SEO that they overlooked the importance of local SEO. Well, now that song has turned an it's time to sharpen those local SEO skills and fast. Here's why. Local SEO isn't new, but it is of greater importance to your search engine rankings than ever, due to the fine tuning of the search engines themselves. Nowadays search engines like Google want results that pinpoint subject matter down to the last molecule. If a surfer is looking for art supplies in Boise, Idaho, then the results that show up should be of such informative and authoritative power that the surfer can find an art supplies store on a street and address that could even have latitude and longitude. That's how important local SEO is nowadays. That being said, since Google wants those precise results, they're looking for websites that provide as much detail as possible from as many sources as possible. Google looks for authority sites. These sites have not only pertinent precise local info, but also inbound and outbound links of value. Reviews and perhaps fan sites based on a specific business niche, all add to the authority of a site. If your site doesn't have the fundamentals for building a local SEO campaign then you'll miss out. Your site has to have solid design, sitemap, quality copy, well tagged photos and videos, perhaps a blog, and each has to have a mention of the exact location of your business as well as relevant mentions and links to surrounding local points of interest. With the mobile market expanding at practically exponential ratios, local SEO is vital. Do not underestimate the power of the mobile market. It is the way of the future and it's coming up on everyone fast. Your local SEO campaign has to have mobile friendly site design and SEO tailored especially for mobile and local SEO. Google has tools to help one get their site mobile friendly, but that won't solve your local SEO. It provides a good foundation for which you use your local SEO skills an tools to fine tune your sites for maximum results. Don't forget the new wearable devices too. Watches, wristbands, and other mobile devices. As displays change, so will site design, and that means being at the ready and tweaking your local SEO to accommodate the changes. Finally, get to know you neighbors. Even if their business isn't your niche, there is something to be said of a hearty “hello” from a local business that adds to the authority of your website. Google and the other search engines will see this and boost your ratings. See, just doing the most simplest of things can get you you need to be. It will call for lots of... --- - Published: 2015-06-29 - Modified: 2023-07-28 - URL: https://localseotampa.com/the-battle-for-landing-page-and-local-seo-just-got-hotter-201506/ It appears like there's no end to the misery and woe that marketers have to go through nowadays regarding Local SEO and landing page SEO. The problem is that Google is cracking down so hard on websites that it now has marketers working night and day to figure out what they're doing and how to do it. No one has that secret inside scoop on what is going on at Google. The pro marketers prides themselves in being as savvy as possible regarding Google because their businesses depend on it. If they miss one trick, one piece of data it could cost them clients and rankings. This sis making things very difficult for the marketers but the best defense is a good offense and all it requires is honesty and integrity. See, Google is so hip to the sneaky and sloppy ways developers and marketers use to take advantage of Googled's rankings. Marketers figured they could dodge and duck, outfox and trick Google but the including of upgrades to their software and algorithms is kicking marketers in the teeth. Even some honest marketers are getting punished for stupid things the unscrupulous marketers are doing. This goes big time for Local SEO. In the old days, marketers would make boring template pages that were feeder pages to the main page of their site. That ain't working anymore buddy. You can pack that strategy away and get upright. It calls for scrutinizing every aspect of your sites and making no mistakes. Using feeder pages is done, as mentioned above, but how does the marketer beat the odds? Google's doorway software is a monster. It's looking for the web pages leading back to your site and if a doorway page is sloppy, and only is set up to feed your site, you'll get penalized. The solution so far, is to optimize your feeder pages not to go to your main page, but to inner pages that are relevant to your site and the surfer's interests. Here's how this works. Normally a local SEO strategy would be to have duplicate template pages with different urls of local cities and towns. This is no longer effective. What works now is to have your pages link to some other aspect of your site but keep the name of the locations in the url and the copy. So if you live in St. Petersburg , Florida and you sell puppies, then your local SEO campaign might have a page for each breed of dog and link to that particular page on your site. Thus your local SEO url will look like, yoursite. com/stpetersburg_florida/german_shepherd_puppies. html. This lets Google know that your site is where to find this particular breed in your area. It's informative and could rest on its own. The fact that it links to your main site is just an extra goodie. You need to do this with your blog posts too. Make sure your blog content not only is engaging but is formatted so that... --- - Published: 2015-06-22 - Modified: 2023-07-28 - URL: https://localseotampa.com/what-to-do-when-negative-seo-hits-you-201506/ It never ends when it comes to crime and those who just cannot compete honestly. This goes big time regarding your SEO and reputation on the web. There are unscrupulous people all over the planet who plot and plan and engage in tactics so dishonest that it has become a plague. It costs law enforcement billions to combat and ten times that much when it comes to corporations and individuals. Just one negative attack on your site could cost you a great deal of traffic, income, and reputation that will take incredible amounts of resources to remedy. Black Hat techniques used by others are the biggest problem. Some businesses see that your business or site is getting a huge amount of attention and revenue and they want it. They can't produce enough quality content to best you, so instead they plan an attack. They will do this on their own or hie someone else to do it. Because these criminals are so savvy in the way the web works and how search engines operate, they an apply a number of tactics to bring you down. Fighting these hoodlums is a chore. They mask themselves using a wide range of tactics and technology, but it doesn't always work. That's your best defense. Sooner or later they will make a mistake, leave a footprint, that specialists can grab hold of and do some detective work and track them down. You have to understand something, cyber security isn't the government's strong point. Just the recent headlines of the past few years proves this out. Major breaches in government and industry's best sites seem to occur monthly and those are only the breaches that we're being told about. There's no telling how many breaches there really are and how much damage they do. Going to law enforcement is a good step, but don't expect much as the manpower an savvy just aren't there. The US, for example, has been so slow in training and hiring cyber security personnel that the criminals outnumber the good guys a thousand to one and that's being a conservative number. Most attacks are on a personal or competitive basis regarding corporations and individuals. Someone you may have offended on a message board or Facebook, can turn into a nightmare a these people can access criminals from all over the world to do their dirty work. There are some preventative measures regarding negative SEO, and detective work you can do on your own. One is to keep tabs on your statistics, see where the drops in traffic are coming from and what strange inbound links are occurring. If for example on June 1, you notice a drastic drop in traffic and rankings, you'll need to check your stats to see which links dropped and why. You then contact them and ask why they dropped you. If they respond that they saw a negative comment about you or your business, demand to know where that comment came from. If they hesitate... --- - Published: 2015-06-15 - Modified: 2023-07-28 - URL: https://localseotampa.com/getting-the-best-roi-for-your-seo-budget-201506/ Your SEO campaigns depend a lot on not only getting the right SEO service, but in where you apply your budget and resources to get the best ROI on your investment. Not only does a company have to have their ducks in a row to benefit from SEO, but a company has to know how much and where to invest their budget. Dumping a ton of money on one aspect is not a good idea, but diversifying that budget to tailor just what you want will allow you to better maximize your ROI and then do the due diligent research regarding what is it about your site via your traffic that is making those conversions and sales and retention. Remember, traffic is only as good as it can convert into sales and turn into retention/return customers. When you have returning customers, that allows for you to build a much more solid platform for things to ramp up in your favor. It's about knowing your site, market, traffic analytics, and this way you'll see where the value of your SEO investment goes. Analytics are important here. Scrutinize everything. Look at where the traffic is coming from, what time it arrives, the sources of the traffic, geo information as to which state, country, etc. . All this data is of utmost importance. You need to see how you can have your SEO team focus their efforts. If for example you get more converting traffic from a blog and that traffic comes from let's say New York, then you need to exploit that geo data with more pertinent information relating to that location and the search query terms used in the search. If for example you have a few videos on your site showcasing happy customers or tutorials for the DIY (Do It Yourself) market, then your traffic analytics will detail this information allowing you to see that investing in more like videos may well prove to be efficient. It's on a case by case basis how each site performs and knowing the ins and outs of your site and present SEO techniques will increase your ROI efficiency. Think in terms of allocating for maximum efficiency. In today's SEO, you need to have fine content, social media presence, engaging content and brand presence. Let's say you have $1,000 allocated toward your SEO campaign. You spend $500 with your core SEO pro, $300 for your social media management, $100 for YouTube video channel, $100 for this or that. As time goes by you'll see which venue brings in the most traffic. Say after a few months you notice that the $100 you put down on YouTube brings in 40% of your converting traffic, but your $300 for Facebook only brings in 8%. Well that data right there says it's time to take the money allocated for the under performing Facebook traffic and shift it to the YouTube traffic. You then wait for the results. As time goes on, you'll see if your strategy pays... --- - Published: 2015-06-08 - Modified: 2015-06-08 - URL: https://localseotampa.com/several-successful-strategies-to-boost-your-seo-201506/ Any advantage to boosting one's SEO efficiency is a welcomed one. It's a two fold process really, one where you have to follow well established methods and procedures as well as knowing the latest in SEO strategies. The battle plan here is to make the best out of what you have already and then adding on top of that. Using tried and true tactics means you'll start out on a solid foundation and that is a sure way to led you to optimum performance. First is to examine and diagnose your your site's strengths and weaknesses. Do so objectively. Analytic helps here greatly. Without using your statistics you're shooting blind in the dark and won't know where traffic is coming from, who is searching and visiting your site, what query strings they're putting into search engines, and every little detail about your surfers and their habits. This will give you the anatomy of your site's strengths and weaknesses. You then start your rehabilitation of your site using the tools available to you. Google has some great tools in their webmasters' section. Get and study these tools. Google is looking for sites that have authority to them and that means you have to know your analytics so you'll know what to exploit on your own. The fundamentals are, your site is well laid out with its sitemap. Content is spelled correctly and also tagged appropriately. All pics and videos have to have their content and descriptions clearly written and to do so to initiate engagement from your surfers. Engagement means to get them to bookmark, return, and of course, share on social media. This is paramount. The more engagement you have on social media, the more important your site will look to Google. When Google sees that activity pointing to your site they'll estimate your value and then boost you up. This doesn't mean you should go out and try to do something silly like buying Facebook “Likes”. That traffic is useless and will get you penalized. Do things honestly and precisely. It takes time but the empire you build using sound strategies means greater potential and less work to do down the road. Another tactic is to have one or more blogs pertinent to your business niche. If you're a plumber, then write articles pertaining to both plumbing and your experiences with plumbing. Tell amusing and engaging stories about new tools, funny and problem clients, how-to articles are the best. The reason being is that people search using questions. If you pepper your blog articles with questions like, “Where can I find a good plumber? ” or “How do I find a good plumber? ”, then you'll match those queries. For better fire power, localization of local SEO will really do the trick. Local SEO means that you're including your address and location for a more fine tuned search. So if you live in St. Petersburg, Florida, your website should have your location on every page as well as queries... --- - Published: 2015-06-01 - Modified: 2015-06-01 - URL: https://localseotampa.com/local-seo-strategies-to-get-your-local-seo-game-on-201506/ Local SEO is a specialized form of SEO or Search Engine Optimization. It focuses on not only getting ranked in the top spots of the search engines, but also for your specific locale. This is of great importance for obvious reasons. If people in your area don't know you exist, how are you going to get them to purchase your goods or services? This is where using special procedures can help you get your local SEO game on. First of all, make sure your website is clean, efficient, with all your pertinent data clearly and correctly laid out. Errors in the spelling can cost you. You want all your photos and videos and links and descriptions clearly showing the location of your business and the areas you serve. This will mean when people are looking for a service or business like yours in their area, they'll see your website pop up in the search engine or directory lists. If done right, you'll grab the top spots. This doesn't happen overnight, but it takes planning and to be steadfast. You have to first have your site professional, then the next step is to make it mobile friendly. Do not underestimate the power of the mobile market. It is huge and is growing at speeds that even the experts are astonished at. You want people who are using those mobile devices to find your business on the web, then purchase from you. This means your site has to show up looking good and engaging on smartphones, tablets, and even game consoles. Now you’re ready for some exploration and hooking up with the venues that others are exploiting. You have to have your NAP correct, Name, Address, Phone number. You can hit some local directories and input that data. These directories sometimes have social media links such as Facebook pages and Twitter accounts. When something new pops up, or a service is given a thumbs up from satisfied customers, that information may go out on the web and you're getting big exposure for little or no effort on your part. Social media is a big bonus too. Don't let yourself be fooled that Facebook, Twitter, and the rest aren't helpful. Establish one or more accounts regarding your business, engage the public, post on your pages and comment on other pages and draw in that audience which will lead to traffic, conversions, and retention. These sites are already mobile friendly so yo won't need to break a sweat there. You'll need a Schema. This is a bit of html code that you can use on your site. You can go to sites like Schema. org and get hooked up there. No cost, and you can be listed in directories this way. It's an essential procedure so don't miss out. You have local citation directories and sites too. One can find a list of them here and there. Make sure you get included and don't forget to make sure your information is up to date... --- - Published: 2015-05-25 - Modified: 2015-05-25 - URL: https://localseotampa.com/strategies-to-boost-your-local-seo-campaigns-201505/ There is no easy way out, but there is an easy way to do things efficiently, and fun to do so regarding boosting your local SEO campaigns. Never mind the black hat and spammer techniques, those ways are going extinct because Google and other search engines are punishing those efforts and has caused a massive upheaval in web marketing. Old sites that used the underhanded tactics are falling apart and losses are immense. Why? Because Google has new software like Penguin and Panda algorithms that know the game and have changed it. No longer are keyword stuffed, link building scams, are effective. You have to go back to the basics to gain both a solid foothold and long term growth. Remember, SEO doesn't happen overnight. It calls for a long term goal and results creep in and continue to build but only if you do things right. Once you've got your site designed professionally and tailored for both standard SEO and local SEO it means you're ready to take the steps to boost your gains. It doesn't take much, but it does take some diligence, creativity, and steadfastness. First of all, the power of mobile should not be underestimated. Your site should be mobile friendly and Google can help you with that with their tools. Do the research there. Next, you have the power of social media. Not just posting to your Facebook page, or sending tweets, but other ways most people don't realize. It's about sharing and getting others to engage and to engage yourself. Your opinion matters. What that means is that your professional input or input on areas you're familiar with are valuable content all over the place. Let's say that your business is about pet grooming. You post on related message boards and blogs, and communicate with comments on other like minded sites, Facebook pages, and more. Even Instagram, Pinterest posts. If your post is engaging, people will take note, bookmark, comment, or share. Suddenly you've expanded. If you're witty and your post is funny, more the better. People will see this as entertaining and they'll engage. They may tweet your post, post it on their Facebook page, and more. Just one post and you make gains. Not only on like minded sites, but let's say you're also a fan of a celebrity. You post on their Facebook page with your opinion. Make it interesting and witty. You might mention you have a pet grooming business. Mention your location. Location, location, location. Suddenly, people in that area will find a relationship and familiarity to you and although you aren't advertising your business, you've opened the door to others interested, in pursuing you. This info ends up in Google, especially if the sites are authority. See how it goes? You're not advertising, but you are wearing your business badge. Have links to your site with your location in the link. Put as much info as you can. City, state, even zip code. Push till it gives. Try... --- - Published: 2015-05-18 - Modified: 2024-12-19 - URL: https://localseotampa.com/whats-the-best-seo-plan-for-you-201505/ Anyone planning a SEO campaign had better take a good look at the options available. It's going to take some studying, but it will pay off in the short and long term. There are several types of SEO packages and levels. Some are monthly, some are several months, and several are yearly. To determine what's best for you, it takes some honest overview of what you want and what kind of budget you're looking to spend. For the small sized company, it maybe wisest to go small. Get a monthly, low budget SEO plan so that you can watch the stats and your sales to see if it is being effective. Things don't happen overnight but after the first month you should have seen some improvement regarding traffic and sales. Reading the statistics thoroughly will allow you to determine where the traffic and sales are coming from. Sometimes the front page of a site is where the best traffic and revenue can come from, however, sometimes, the site blog or a specific inside page may lead to those valuable clicks that lead to sales and retention. Also look at your shareable content like videos, articles, and pictures. Someone may be sharing your content via social media or on their blogs or sites because your information is pertinent and well done. Stats and your SEO team will be able to analyze and exploit this good fortune and then expand on it. As time goes on, you'll have to then gauge how much more of your budget you can devote to a SEO plan to expand. Weigh it all in relationship to traffic and sales and then ramp up a bit. There are monthly plans that are a bit more expensive and some very expensive. If you're not a huge company then stick to the lower budgets until you hit the big time. For the higher end business sites, although it may be tempting to go with the high priced SEO plan and leave all the responsibility to the SEO company but that isn't a wise step. You want to test and make sure your valuable investment dollar is going to bring about a ROI aka Return On Investment that is equitable all across the board. Once the SEO company proves that they can get favorable results, then you can move on to a more powerful and expensive package that should really set things on fire. Going with an hourly SEO plan or per project SEO plan is another series of options that offer benefits as well. These plans allow for deeper examination and greater responsibility to perform. It also calls upon you to do the right thing regarding site design, content that is relevant, professionalism in spelling and links, and doing your due diligence for the duration. The SEO companies will offer plans that are best suited for you. Check the companies that are highly recommended. These companies will have gone the test of time and integrity. If it costs a... --- - Published: 2015-05-11 - Modified: 2023-07-28 - URL: https://localseotampa.com/game-changes-regarding-local-seo-201505/ The battle is on. With Google's Penguin update and Google's new mobile friendly applications, the local SEO game has changed drastically. Having your local SEO A Game on is more important now than ever. Professionals in the local SEO game are scrambling around trying to make sense of the search engine changes and that means studying the analytical data that is voluminous to say the least. When the dust clears, however, the game will change again. This is driving some professionals and customers crazy but it need not be a panic situation. The bottom line is that Google's new Penguin update basically rearranged the neighborhoods and geographical areas into more bite sized pieces and that has shifted the results. Where a company or business may have been at top of the search results before, may have now dipped. On the other hand, another company or business that was low on the results rose up some. This is normal whenever changes occur in algorithms or other main strategies or applications of new technologies. The first line of defense and repair is to look at your site and see if the information is correct and to make sure you're following the fundamentals of the local SEO game. The old standards of professionalism are your best safety net here. Properly written copy, pictures and videos that are well tagged, site maps, links of relevance and pertinence to the subject matter, well laid out site with interesting and memorable graphics. Cramming keywords and keyphrases are still a no-no. Don't even try any black hat techniques nowadays or you'll get hammered by the search engines into oblivion. There are no short cuts and those that might exist are going to be slowly weeded out. The new local SEO game is going the same route as standard SEO. Tired of spammers and scammers, the search engines are really pouring it on regarding investing in better programming and software. Staying on top of these new innovations is a must because it's becoming apparent that the search engines are micro analyzing things and looking for the utmost precision. With that kind of precision, geographical areas and neighborhoods are going to be categorized differently. What is your locale today might shift in importance in a month or so. This is all so that search queries are precise and produce precise results. Directories are a good place to add your data but some directories aren't as good as others. This too is an ever changing landscape as new directories appear and some disappear. You may be riding high from one directory, only to find out it has been sold or shut down. That will send your search engine results into a tizzy. So basically, to defend and repair your local SEO, stay with the basics that are ethical and informative to the surfer. Study up on the latest in local SEO and if possible hire a pro. You'll benefit in the long and short term. --- - Published: 2015-05-04 - Modified: 2015-05-04 - URL: https://localseotampa.com/will-small-businesses-survive-googles-mobile-friendly-algorithm-201505/ Well, so far the good news is that small businesses may not need to worry too much regarding Google's new mobile friendly algorithm change. Much ballyhoo has been made regarding this search engine change. Marketers and webmasters as well as businesses have almost gone into panic mode worrying about whether or not the changes will affect their search engine results for the worse. Millions of companies rely on search engine optimization to get their products out there on the web. They spend a good amount of money for these services that can cost several hundred dollars an hour from a reputable company. Battling for keywords and keyphrases, dominating their specific niches, are all the companies want and right now the Google mobile friendly campaign has the webmasters, marketers, and so on watching with bated breath to find out what is going to happen next. Right now, it's all about reading the statistics. So far the data is pouring in and it looks like some significant changes are occurring and that has the webmasters, marketers, and customers scrambling to make sense of it all and see how best to take advantage. For the small business however, there is some good news. It appears that smaller businesses may be found to be more Google mobile friendly than the big complex websites of the major corporations. The reason for this is that smaller businesses are more tight in perspective and easier to SEO. Combine good quality website development, proper and relevant copywriting with well tagged photos, anchor texts and relevant links and you have the advantage. Using Google's software and webmaster tools, one can see if one's website is mobile friendly. There's also other software and services that can detect this too. It's best to see where you stand right now as a small business. If your site is mobile friendly, don't futz with it, just keep an eye on your statistics and adjust things where necessary. Keep on top of the latest trends and advice from the experts. They're not going to give away all their secrets but a keen eye will be able to read between the lines and make sense of what is going on. Just don't fall for every SEO guru that come along boasting how they know all the ins and outs of the mobile friendly Google algorithm changes. It's sure to be a racket in some areas so be cautious. You must strike while the iron is hot, meaning take charge of things and don't procrastinate, but you need to know what to do and that comes from study and professional advice. It's too early in the game for there to be a super guru with all the latest tactics so give it some time while the pros sort things out. SEO is an ever changing landscape and what we learn today my become obsolete in months to come. The real tragedy here is that this rollout is only just out of the gate. It hasn't even... --- - Published: 2015-04-28 - Modified: 2015-04-28 - URL: https://localseotampa.com/doing-seo-on-a-small-business-budget-201504/ Believe it or not, you can do some great SEO for your small business even if you're on a small or restricted budget. It all takes some know-how and patience. Following some basic fundamental tools of the trade and tactics, one can gain a good foothold and build on a platform to later expand regarding search engine optimization for your small business. This may take some doing on your own but you can do it with a bit of study and smart application and of course some ethical common sense. First of all make sure your website is professionally designed and maintained. You need to look professional to get professional results. Doing this is easy as long as you don't get sloppy or delusional. Your website should focus on the goal of what your business is, not how pretty and all the boasting the old school advertising techniques used to use. Those old school techniques are frowned upon by Google and the search engines and it's time to step up to the plate and use what's new and effective. Your website should target the keywords that your business 'does'. For example, if you're a hobby shop and you sell plastic model battleships and rain sets, then your site should focus on the organic type of queries that searchers will input in a search engine. Not “Best hobby shop ever! ” or “The #1 hobby shop! ”, those long tail keywords are a red flag that you are just boasting and not informing. Your copy should read more like, “Where you can buy plastic model ships” and “where to find accessories for train sets”, and add the brand names too. Never forget to add your location. It is essential for what is referred to local SEO. Adding your location and all geo proper data will help laser target traffic to your site and give it authority. You'll be able to get better relevant links to and from your site and Google is less likely to penalize you for it. Get reviews and authoritative business listings. Make sure you submit to the right lists and make absolutely sure your data is up to date and accurate. No misspellings, no keyword stuffing. Those reviews and listings will show that your site is being looked at and that real people, customers and colleagues are interacting with your business and find it of respect. Google likes this because it shows a go-getter attitude and a real service to the communities. Tag your photos and videos with descriptive and relevant anchor text. Be clear and use words that the surfer can find useful. If you're a dog groomer service, then post a picture of all the various breeds you've cared for with the proper spelling of their names with anchor text for each that reads something like, “Where to get your German Shepherd dog groomed in (your location)”. This is a big help and will narrow down the search time for the public. Overall, being smart,... --- - Published: 2015-04-21 - Modified: 2015-04-21 - URL: https://localseotampa.com/how-to-get-your-blogging-on-the-right-way-201504/ Since blogging is one of the most expansive areas of expression on the web, knowing how to maximize the potential for notoriety and revenue calls for some smart tactics. Many do their blogs on WordPress. WordPress has a massive amount of tools that make blogging fun, but calls for studying as for the newbie, it can be an intimidating task. There are tutorials at the WordPress site as well as on YouTube and a number of sites. Doing SEO for your blog means knowing first and foremost, that you know what you're dong or you'll end up looking like a rookie and getting penalized by the search engines. Not to mention some bad reviews and comments from the social media groups. Reputation is of paramount issue here. Blogging about any subject is going to bring about contradictory comments but that's for the political sites. If you're doing business, then you'll avoid the politics and hot button issues. You need to get your blog posts out there, promote yourself, and take advantage of the best venues available. The reason for this is, if you're not using the right SEO tactics, you're just bleeding traffic, money, authority, and more. Good copywriting in your niche will rise to the top with proper keywords and keyphrases. Studying what your competitors are doing and adjusting your strategy to outdo them is essential. This doesn't mean beating them into the ground, but by using ethical, good, and fundamental procedures. One good tactic is to use LinkedIn to its fullest potential. It's just a simple thing of copying a post on your blog and publishing it on LinkedIn. That’s it! LinkedIn will publish it, then if they like it, you'll get major traffic and you know what to do with that traffic. Just read up on what LinkedIn can do and you'll be amazed at the potential. Use SEO plugins. These work great on WordPress, there are a many of them out there so just look at the great reviews and then go for it. These plugins will show you how and what to tag properly. Once you get the hang of using a plugin, especially on a WordPress blog, you'll be having fun and seeing the kind of results that matter. Set up your blog posts with the proper headlines that contain the keywords and keyphrases you're targeting. The reason for this I for easier indexing and authority. You can then find your posts like surfers do and see the effects of your efforts easily. Remember, think like a surfer. Put yourself in their place, and title your posts to what the general population would look for, not just those that are knowledgeable in your area. In other words, don't geek-speak your readers to death. You want to attract both professionals and average folks. Answer those questions they have on a particular subject or get engagement that will lead to shares, comments, and more. When it comes to videos, think in corporate terms. Why put a... --- - Published: 2015-04-13 - Modified: 2023-07-28 - URL: https://localseotampa.com/earning-those-local-seo-links-for-success-201504/ The ever growing battle for local SEO results may call for changing your game plan for the better. First of all, the old fashioned way of link building is on the way out. Google's penguin algorithm is putting an end to tall that and fast. The reason for it is because Google wants its surfers to find the most relevant links and sites instead of the marketing spam that permeates the web so much in the past. Google is on a manhunt to penalize such sites and if you’re still using the old techniques of black hat techniques you might as well stop and so so quick. Not only are the old dirty tricks getting the axe for websites that use them, but some of the tried and true techniques are getting a work over as well. Most SEO experts will tell you to only get links from or set up links to authority sites. That's all well and good, but if your site isn't worthy of them, Google will know about it. It's all about content marketing, not to be confused with making just content. See, Google knows this technique by weaker sites or marketing sites to link to or buy or get links from authority sites to boost their rankings. What marketers and webmasters are missing out regarding local SEO is that those smaller, low ranking sites can be and are just as important. There's a real strategy here and we'll take a look at why. Those small sites that are in your region or locale may not be winners in the overall best website design categories, but they offer pretty much spot on local targeting as they're focused more on locale than trying to be big shot global or national players. Think of it as the building you're making needs little bricks as well as the big cinder blocks. Those little bricks add up to a lot in the structure and look of the building. You might not be able to carve your name in them like a cornerstone, but you can carve an arrow pointing to the top of the building with your name on it. These smaller sites in your region will have a wealth of information and value. For example, let's say your business is focused on pet care. Your shop is medium to large and you're promoting it to the world. If you miss adding data to your locale, people searching for your goods and services will not find you and end up in your competitor's laps. These smaller sites will have their locations, photos, videos, contact info, and tags that when linked to you, will send extra traffic and revenue. Google will see this and you'll end up increasing your authority. The trick to it all is doing some detective work on your own. Look at your competitor's sites and sites that feature famous landmarks and events in your area. Analyze what's important and link to them and ask for links back.... --- - Published: 2015-04-06 - Modified: 2023-07-28 - URL: https://localseotampa.com/reputation-is-everything-in-seo-201504/ Search Engine Optimization or SEO calls for something more valuable than gold, your reputation. Your online reputation for your brand, goods, services, can be your life's blood and when it gets sullied you can bet that you'll have one major problem to handle in the short and long term. You can get a bad reputation from any number of sources. Mostly, from reviews of your site, services, and goods. If you've sold some lousy service or crumby goods, you'll sure as heck receive a bunch of complaints on review sites and message boards and anywhere people will vent and rant about it. That information will put a the end to any efforts you have going on as people surfing around will see those negative result and shy away from you. On the other hand, if you're an honest to Joe kind of business that has spent countless hours to build up a solid and reputable business, negative problems can ruin you and it's just downright unfair. In worse case scenarios, you might have to hire professionals in the Online Reputation Management business aka ORM. These specialists go about doing the diagnosis and repair work necessary to get you back on your feet in the short and long term. This can cost lots of money as this is now a multibillion dollar a year industry. Just one bad post that goes viral about you and your business, and you'll have to go through hell just getting things correct. All is not lost, however, as there are steps you can take on your own or Do It yourself aka DIY remedies. These steps are meticulous but not that difficult as a way to get the repair work underway. First of all, find or make positive content with your name or brand name attached to it. If you know your customers like your work, ask them to write a brief review. You can even whet their whistles or sweeten the deal with offering a discount. People love discounts and if they can save some money for the time it takes to write a short email, all the better. Ask them to share it on social media such as Facebook and the others. This will get the word out and your name associated with positive things instead of the negative. Getting more technical, ask the pages that you find with positive info to include your name or brand name. Preferably in strategic places. On top of that make sure your name appears in the title tag of the positive pages. Make sure such tags are spelled correctly, the way you use them in regular business. The same goes for URLs. You can take the advantage of having your main URL with your name in it, or you can add it to your business URL as well. There are all sorts of combinations and takes on the theme. You'll need to study up a bit and then apply what is sound and true. If need... --- - Published: 2015-03-30 - Modified: 2023-07-28 - URL: https://localseotampa.com/getting-a-handle-on-your-seo-campaigns-201503/ One of the worst mistakes a company can make regarding their SEO campaigns is to try to stick their noses in every aspect of their SEO Company and its strategies. On the other hand it does take some responsibility for the client to do their due diligence in these matters but there’s a right and wrong way to handle things. First of all, if you're not the SEO company then don't try to be the SEO company. Let them do their jobs without as much interference as possible. You do, however have to keep a finger on what's going on but only in their areas you're knowledgeable about. The first major steps are to establish the right communication with your SEO company and set realistic goals. If you g in making all sorts of unrealistic demands you run the risk of either grave disappointment or having your SEO company just shut you out and you'll have to go elsewhere. Arrogance and being rude don't work here. SEO pros charge anywhere of upwards of $200 per hour and are ethically bound to take that time to do the most efficient job possible. This isn't always the case as some might not be as ethically bound and will burn up time in useless pursuits or if you make ridiculous requests and are a nuisance, you'll end up playing more money as they'll be spending more time trying to do the job. Establish things from the start. Ask them about what they expect to be able to do in the time allotted. SEO is a long term project and things don't just happen overnight. It takes a great deal of assessment, diagnostics, applied successful strategies, and more. Your SEO pro should explain this from the start in detail. Don't toss absurd things at them like you need more links or more keywords etc. . They'll know what you need right from the start and advise you of this. You can't just say to them you need this many hits per week or month as there's no telling until the statistics and are in and further diagnostics and strategies can be applied. It's an uphill battle but your SEO company should know the things to do and will inform you of these changes where applicable. Don't allow for outsiders or know it alls to show up and add their two cents either. It seems like everyone and their brother is an SEO expert based on nonsense they've read or heard elsewhere. You let these people toss in their foolishness and you'll be in a quagmire of trouble that could take months to remedy. Mistakes made early could damage your online reputation and that will cost quite a bit to fix in the long term. Your competitors will see these errors and take advantage of them. Not only that but errors on your site may get mentioned in reviews of your services and goods as surfers might find contact errors, shipping errors, misspellings and difficulty... --- - Published: 2015-03-26 - Modified: 2025-09-20 - URL: https://localseotampa.com/google-unraveling-its-new-accepted-platforms-and-more-201503/ In the upcoming weeks, Google will be introducing its new approved platforms for both PC and mobile-devices. The current release date is speculated to be around Late April, with techy's thinking along the lines of the 21st of April! Google has been proactive in responding to customer’s questions and concerns. Primary, exclusive-details, include but are not limited to the algorithm to come being more sophisticated and accessible than perhaps platforms reinforced by Penguin or Panda for example. Users may expect the new platform and its supporting algorithm to be implemented within the next week or so. Users should expect the ability to access the platform and its elements either through their PC or mobile-device, but without the variance in accessibility. Devices with varying OS and software's will still interpret the data and present it to users, without different degrees of accessibility (often corrupted or lacking full visual) as it has in the past. Interested users may use a new App, called the mobile-friendly-testing tool, to determine whether or not their device will be accepted or accessible to view content. Google has also expressed it will be providing a unique 'ribbon' or ID to users through their browsing experiences to verify compliance or accessibility in viewing and/or utilizing content. Users in the past both on Android, Apple, and other common devices would be able to access content on webpages or Google searches in various degrees dependent upon active flash player or Java-demands embedded into the aforementioned webpage or destination. While some websites allow basic information, other mobile-sites may allow actual logging in, editing/removing content, and even interactive (minor) application software or utilization in copying/saving or sharing of such information, websites, and content. Some websites, without a mobile-platform, will in fact work with users, dependent upon OS, and may only work up to a certain-point, for example, a basic level without allowing an individual or customer to login and manage content, or searches through Google. How will users know if they qualify for a mobile-website, approved, and recognized in real-time by Google? This information is still yet to be revealed. The baseline for utilizing the internet, on both a PC, as well as mobile-platform will represent its significance, accessibility via the grey box, and accredited Ribbon represented by Google. Different devices will perhaps do better than others with performance and presentation of said website-content. Updating your mobile-device, just as with your PC, is equally important to the accessibility and performance of viewing information online with your device through efficiency and ease. Website owners and content creators alike should consider the potential value behind not only making their website or content mobile-friendly, but also pursuing such accreditation or recognition through Google. This, along with search result consistency, will present a more common trend, or popular appeal to website owners and their content as they are not only recognized for creating the content in such a form to be viewed on mobile, but also recognized by Google for doing so. This hyperlink may be... --- - Published: 2015-03-23 - Modified: 2023-07-28 - URL: https://localseotampa.com/mobile-seo-needs-lots-of-attention-and-fast-201503/ Mobile SEO is nothing to take for granted in regard to traffic. In today's online marketing strategies, anyone disavowing mobile SEO is nowhere near reality. It is the fastest growing sector of traffic and with more social media making itself mobile friendly, it behooves any online marketer to take mobile seriously. Estimates are that 30% to 50% of present traffic is mobile. As mobile devices become more readily available globally, you can be assured that people coming to your site are getting there via mobile. It's because with mobile, a person can go about town and not be encumbered with a desktop or laptop in order to get to the web. We've all seen people with their heads buried in their mobile devices all over the place. With that many people using mobile 24/7 it stands to reason that mobile is the way to go. Optimizing your site for mobile is essential. It's like cutting off an arm or leg if you don't. There are experts and services out there that can help as long as tutorials to get you familiar with what is needed. There are sound procedures to follow and less than optimum approaches. Doing it wrong will get you less than optimum results and you'll be bleeding traffic and conversions all over the place. Add to all this, there are new rules and regulations coming down the pike and Google is leading the pack. In April 2015, Google will be issuing what's referred to as a mobile update and marketers had better be ready for it. Google will start this mobile friendly procedure for getting rankings via smartphone searches. No one knows how much this process will change mobile traffic, but since it's Google, it's better to be prepared none the less. It might be barely negligible or it might be a punch in the gut, we'll only know when the changes occur and follow the stats to the letter. In order to prepare you're going to have to do some detective work and diagnostics. Checking your top keywords and key phrases and monitoring them night and day to see any changes. When the big change hits on April 21st you'll have to keep an eye on all traffic, changes, use Google Adwords analysis and anything you can get your hands on to see what changes if any occur. Should any changes of significance occur you'll have to work fast. This could mean doing something as simple as altering copy, but then again it might mean something more deep like revamping an entire site's content, tags, and more. This is why you'll need to stay vigilant throughout this situation. Some are fearing this process but fear is not an option here. This is just how the web operates. Nothing stays the same and improvements and changes are going to occur whether we like it or not. So as far as the new mobile SEO goes, it's going to take some time and effort but there's no need... --- - Published: 2015-03-17 - Modified: 2023-07-28 - URL: https://localseotampa.com/setting-up-your-local-seo-campaigns-for-success-201503/ Local SEO is once again at the top of the SEO news. The reason being is because it's so important and for many reasons. To neglect it, to not know how to do it, is like leaking money and opportunity from every side of your website. First of all, setting up your website is the first step. Making it competent and informative is the paramount concern. Good content, memorable graphics, proper links, pics and videos, and of course one of the ost important things to add to a website nowadays is a blog. The blog is probably the most advanced tool you'll need regarding local SEO. The reason being is because a blog allows for updated, searchable content that can be seen as valuable and authoritative by the search engines. Once the search engines recognize your blog as the place to be, the place to find what's valuable, you'll see your site indexed higher in the search results. This leads to more organic traffic coming your way as the surfers will be looking for exactly what you're offering and in your specific locale. Content is king here. We've all heard that saying and it's true in this respect. Content regarding local SEO is so important it can't be understated. This is where the company needs to set up its blogging team and keep things consistent. It takes time for SEO to work, so we're talking short and long term outlooks here, not overnight successes. Thinking and doing things practically is the sure and steady way to get things done. Look at your webmaster team and your staff. Who is the best at writing copy, searching for pics, videos, related to your products and services and industry? This is the most valuable team mate you've got right here. The copywriter has to know their game and industry. They have to know how to research and gather data and the webmaster has to know how to tag things just right. Keeping up with the current events of your industry as well as what's going on in your area is of prime importance. Get pics of local landmarks, parks, places of note and add them to your blog and show how it relates to your industry. Look for local events like school sports, plays, festivals. Political events too. There are church and other social gatherings and most important, holidays and annual celebrations. Adding a pic or vid and some copy to any of these will broaden your scope regarding your search engine results. People far and wide who are interested in your local area will be able to find your site and then, if they're interested in your products and services, will turn into leads and sales. To make this strategy work, you've got to know your technical game inside and out, and you're going to have to show some interest in your local surroundings. This little bit of effort will endear people to your site because they feel like their hometown area... --- - Published: 2015-03-09 - Modified: 2023-07-28 - URL: https://localseotampa.com/its-time-to-rethink-seo-strategies-201503/ We all hate it when the game field changes as well as the game rules, especially when the game is in play, and that's what's happening with the way SEO is handled today. The old methods of SEO are dying like the dinosaurs and it has marketers scrambling to catch up. Those old tactics whereby marketers would stuff keywords into every inch of a site, rally up all sorts of non relevant links are gone. It's due to the search engines like Google who want their surfers to find the most important and relevant results, and they know all the old tricks especially the black hat kind. That being said, it behooves today's marketer to design and engineer their websites so that the search engines will list them higher because it would help the surfer most. As people input query strings that read like normal dialogue or use their mobile devices that incorporate speech, the results should mimic those found in these queries. The more natural they sound, the better the odds are if you have those answers on your site. Don't try any tricks, build quality content that is well written, the photos and videos are tagged and titled accordingly. If a query is input such as “Where can I find rubber sneakers? ”, then you'll need to have that question and relevant words on your site. You might find that “Here is where you can find rubber sneakers” on your site and then add some local SEO whereby you'll have “In Miami, Florida you can find rubber sneakers” and have a pic of the sneakers with a tag wit the Miami, Florida in it. This way you'll draw in ore organic traffic which you can then see convert into leads and sales. Today's marketer has got to get out of the old mindset and see the new and emerging world of SEO. If not, then all those old school methods are just going to eat up money and waste time. Today's SEO incorporates new ways of link building and social media as well. Social media is where it's at. Plain and simple. Utilizing this frontier is so essential it cannot be understated. There are ways to take advantage of those Facebook pages, likes, shares, and if your site is really well laid out and relevant you'll get that organic traffic from the social media sites that converts into sales. The same goes for link building. Don't even try the old way of link building, it'll get you so slammed. Instead make sure inbound and outbound links have authority. This is what Google wants. Not just a long list of links inward or outbound that are just there for spam purposes. These changes are moving in rapidly thanks to new software engineering that is weeding out the chaff from the wheat so that surfers get the real results. Overall, just unlearning what you've learned will do you better in the short and long term. --- - Published: 2015-03-02 - Modified: 2015-03-02 - URL: https://localseotampa.com/googles-take-on-what-link-building-should-be-201503/ Link building is one of the oldest ways to generate traffic and raise one's rankings on the search engines. Nowadays, however, link building can be the most detrimental technique if you don't do it right. This is why SEO pros know they had better do some linking changes and do so the right way and fast. Google has put out new rules and guidelines to go along with th4eir software that they use to diagnose and upgrade their search engine so that users get relevant events. The time these software changes occur, the updates is known to no one. Only SEO pros can get a general idea of when these changes occurred to sudden shifts in rankings and other statistics. Truth be told, the changes of today are due primarily to practices and techniques that Google no long allows. This is primarily in the linking area. Why? Because Google now has the technology to thwart the old school techniques of spammer linking and link building farms. No longer will just having lots of links to and from your website, no, nowadays your site's linking has to be relevant, useful, authoritative, and no black hat tricks. SEO pros are scrambling to repair sites they've developed and their clients are chomping at the bit to get their sties and blogs back in the top search engine results. The website customer has to realize thee changes were due to happen because of a number of reasons. First of all, surfers got tired of going through the first top page results of a search engine query only to find out that none of the sites they were presented with had any relevant information at all. Most were scams and contained anything from adware, malware, redirects or other sinister content. Google saw the writing on the wall, and then realized they had been losing money left and right because of these tactics. They lowered the boom on linking and now, the game has changed for the better. First of all, Google wants relevant linking. No more thousands of links to your site that have nothing to do with your site, your goods, and services. If the link to your site has nor merit, then you're in for a major statistics crash and it may take who knows how long to recover, if you recover at all. The risks of bad linking are too much to take and it's a good idea to follow Google's lead in how to do it right. Make sure your links are of quality and relevance. Tag your photos and make sure your contact information has no misspellings or errors. Keep an eye on the links to and fro your site for the same. One mistake can cost you. Make sure the review sites are available and post on your site and social media for people to review your goods and services and emphasize the importance of spelling and mentioning names of staff, location, for local SEO, which is a powerful... --- - Published: 2015-02-23 - Modified: 2023-07-28 - URL: https://localseotampa.com/troubleshooting-seo-201502/ Most people make a mistake regarding what SEO is and what it can do. Dispelling the myths is most important, and using the tried and true methods, essential. First of all, SEO is not a magic wand. It doesn't push your website or blog to the top of the search engine results overnight. Both short and long term thinking is best prescribed here as SEO is both a preventative and remedial strategy calling upon skills and techniques that are sound and rewarding. Thinking the hiring just any old SEO professional is going to work wonders is delusional. It takes a real pro to do the job right and not just a one shot operation. It takes examination of your sites, blogs, and then doing diagnostics to see how to best optimize your site for the best results. Often a site may be missing just a few of the fundamental things like misspellings or wrong tags or keywords. These things can be fixed on the spot. It doesn't mean you'll shoot to the top of the search engines right away but it means you've fixed the most basic problems and can continue further. You just don't fix a site and let it ride. It has to be monitored daily as well as keeping it maintained properly. If you have a change of address or email, you need to update your site properly. If links going out and in are bad, you need to fix those asap. Don't let things fall into disrepair. It could cost you dearly. Your SEO pro will advise you to this and not make egregious claims like they'll be able to get you in the top ten at Google for a hefty fee. That should raise a red flag right there. No SEO professional worth their salt is going to make such claims, but will instead guide you through the process and advise you as to what to watch out for and what to do. This is a team effort, make no mistake about it. You'll have to keep your site updated with quality content as Google is looking for such. No more cookie cutter sites logged up with cheesy keywords and keyphrases. Your site needs authority, meaning it has to be the kind of site that people go to for the right information not just some slapped up banner farm or half wit listings. Quality and quality content is king and will probably remain so from nowo n. If you had your site managed by a bunch of outsourced clowns that did it cheaply then that's the kind of results you'll get, cheap. If your SEO pro asks you to get better pictures and videos and copywriting, then do it. The return on investment aka ROI will be far more solid. Statistics are also important here. Things like Google Analytics and about a dozen other analytics software will do you well. Don't underestimate statistics, there a guide line of specific facts, from number of visitors to... --- - Published: 2015-02-16 - Modified: 2023-07-28 - URL: https://localseotampa.com/here-are-six-marketing-blogs-no-one-can-live-without-201502/ Everyone has their own favorite sources of information regarding marketing. Some may be highly entertaining but not so informative regarding top professional information. Others may be of utmost top tactical information but are as pleasant to read as a restaurant napkin. In the game of online marketing, there are six blogs that one just can't live without. These six blogs are paramount to one's success in the game of online marketing and SEO. They're created by not only professionals in their fields, but also by experts who have a passion for their craft. Adding passion to expertise means you get the information from someone who isn't afraid to get their hands dirty. They'll dive right into the toughest areas and make things go right no matter what the odds. Let's take a look at the top six SEO marketing blogs. 1) Moz Blog This blog has been around for about a decade now, dispensing relevant SEO marketing data that is second to none. It's a daily blog that covers a wide range of SEO and marketing topics thus giving it a sense of authority that the other sites see as a benchmark. New and old SEO aficionados can find a plethora of data from this blog and it would be wise to keep it bookmarked and uses as a reference. It can be tech heavy at times but not to the point of overwhelming. It calls for some research that the topics cover, but that's part and parcel to getting a solid education in the SEO marketing arena. 2) Copyblogger Anyone in the SEO marketing game can tell you that content is king. You've heard it before and it's ore true now than ever. Ses like Google know their surfers want relevant data and not that cookie cutter nonsense that pervades the Ses and spams up the top results. That being said, It would be highly wise to bookmark this site and do your due diligence in educating yourself in SEO marketing. 3) Search Engine Journal The name speaks for itself. This highly respected blog is full of an immense amount of important SEO marketing data. Popular and full of the kind of posts that anyone in the SEO marketing game can appreciate, the Search Engine Journal is a key in the industry and of high value to say the least. They've even got a podcast services that's titled “#MarkertingNerds” that features interviews with the top gurus in the industry. 4) HubSpot Blog Not only does this blog focus on the latest in SEO marketing but it also does the same with sales data. Having a site that gets a lot of traffic but doesn't convert to sales is useless. This blog shows you how the pros do it and more. Updated regularly it has an inbound marketing point of reference that any newby or pro can comprehend. One might find this site as 'fast speed' as it is updated multiple times daily. You can't beat that for up to... --- - Published: 2015-02-09 - Modified: 2015-02-09 - URL: https://localseotampa.com/social-media-marketing-in-2015-201502/ Social media networks have become the cornerstone of our society these days, it's able to let us know about pretty much anything we'd like. Are you curious as to what's happening all over the world? All you would need to do in order to figure it out would be logging into a social media platform, but what about the marketing aspect of everything? Since social media has so many different people on it there's going to be opportunities to make some money, which is where online marketers come into play. There are many online markets out there in the world who are just aching to get an upper hand on the competition, because in the business industry you're constantly looking for leverage. There are many people on this earth who make a living through the use of social media marketing, and that's because it's becoming one of the most prominent ways to earn a living online. There are billions of people on specific social media platforms like Twitter for even Facebook (although Facebook has been said to decline every single year since it's initial release), which means there are going to be billions of dollars just waiting to be spent. 2015 means you're going to have to adjust in one way or another when it comes to your marketing plans, especially if they have to do with social media marketing. We're going to walk through a few different tips related to social media marketing in this article, so use the information we're going to teach you in order to succeed. It isn't 2014 anymore! - The things that worked last year aren't going to exactly work this year, which there's no problem with. One thing about social media marketing that people tend to forget is the fact that it's always changing, no matter what year it happens to be there's going to be some sort of change in your marketing plans. Make sure that your content is as organic as it can be and the followers/traffic will follow in suit, social media is crowded these days so you have to separate yourself from the rest of the crowd. Pay for an advantage – Paying to put out more advertisements and promote your social media account is going to mean a lot more eyes on your product, which is clearly an ideal situation. Don't overpay of course, but obviously you'll need to make some sort of investment regarding your online presence. Create better content – The content is going to keep you in the running when it comes to not only rankings, but social media marketing as well. When your content is as good as it can be the customers looking at it will take notice, and as a result you'll have a better conversion rate on your promote products! 2015 can be the year you really break out and make a decent amount of money online, you just have to approach the situation in the right way. --- - Published: 2015-02-02 - Modified: 2023-07-28 - URL: https://localseotampa.com/going-mobile-with-local-seo-201502/ There’s no doubt about it, mobile is the way to go nowadays if you really want to increase your traffic and get conversions. The mobile market is nothing to sneeze at, meaning to take lightly or underestimate. It's the fastest growing vehicle for SEO and that means you'll need to encompass it into your daily regimen immediately and for the long term. Mobile devices keep getting more amazing every month it seems. With new resolutions for the screens, more options, apps, and technologies, people find using their mobile devices are more effective than desktops and laptops. That being said, the smart marketer knows that SEO and mobile are a vital part of today's business strategies. Doing SEO for mobile isn't that difficult. Generally the same way you would set up a site for a pc or Mac, is the same way you would set up an SEO campaign for mobile with a few twists. First of all, because for the smaller screen for the mobile devices, it calls for a website that can be easily read without ridiculous complex forms to fill out. Don't just copy your website like a template, It's all about really redesigning your site so that you can best optimize what mobile has to offer. Making sure your mobile site has all the good keywords is vital but don't overdo it. Use your analytics, especially Google analytics to determine how much of your traffic and conversions come from the mobile end. It stands to reason a great deal of it and you'll have to jump on it fast in order to optimize it in your favor. It might take some practice to get your mobile site SEO friendly but there are tutorials as well as very affordable local SEO experts at hand. Yes, local SEO and mobile do work well together, just like they should. You set up your mobile site with the right keywords and keyphrases that are specific to your location and you also have pictures and tags and descriptions that aren't over saturated but just enough so that people looking for your goods and services in that locale can find you at the top of the search engine listings. Remember, use the landmarks around you too as will as any notable celebs or entertainment and historic places in your well written copy. This will enhance that your site will be top of the pile when people use the search engines to find what they're looking for. These statistics regarding the boom in mobile traffic are in and they're no laughing matter. It would be highly advisable to dig in and understand local SEO and mobile sites as fast as possible before the competition gets the upper hand. Make no doubt about it, teaming up local SEO and mobile will be one of the best investments you'll ever make. --- - Published: 2015-01-26 - Modified: 2023-07-28 - URL: https://localseotampa.com/the-power-of-social-media-dealing-with-negatives-201501/ Everything about social media is going to make sure that your business has a voice online, but sometimes this isn’t going to be positive. There are always tons of people making use of social media sites, it’s 2015 and when all is said and done just about all of us have some sort of access toa social networking site. This means that there are going to be customers whom have purchased your product on there, as well as those who just don’t appreciate your brand in general. The importance of social media is changing local SEO and business dealings in a very strong way, which is why you should always take any online review given to your business seriously. Most of the time you’ll have an opportunity to let your business have a say, and this is where you’ll be able to represent yourselves in a positive light. You need to make sure you’re acting quickly and responding to all of the negative reviews given to your company, and you should even be replying to positive ones as well. People look at online reviews most of the time before purchasing a product, they’re posted by real people and that allows consumers to get a “feel” for a product without actually having to purchase it right away. Tons of people have been in a situation where the internet is affecting their business, and in many cases they’ve had to close down because of sever internet rumours. Complaints are Powerful! Like stated before most customers are going to look at the reviews regarding your business before they even consider buying something from you, which is kind of a drag considering there’s always going to be a negative Nancy out there. However, if you provide a quality service you shouldn’t have anything to worry about at all! One negative review isn’t going to overshadow the many other positive reviews you’ve got under your belt, so as soon as you’re hit with that one incredibly negative comment don’t feel like the world is ending. Calmly compose yourself and respond to the reviewer accordingly, especially if they’re making up false information about your service. Many businesses struggle with trying to keep a positive image at hand when dealing with online marketing and such, and that’s one of the toughest parts about the industry. There’s just so many people trying to bring you down at all times, but that’s why you need to prosper. Even if you have hundreds of like son your Facebook page a few negative words from more than one person is going to drastically impact your online presence. Try to deal with these as they come, but just be ready for them at all times! There’s bound to be one person at some point in time who either didn’t like your product or just doesn’t like what you stand for, just make sure that you’re going to be able to respond in the right sense. --- - Published: 2015-01-19 - Modified: 2023-07-28 - URL: https://localseotampa.com/mobile-searches-how-have-they-affected-local-business-201501/ Local business are always looking for different ways to reinvent themselves (or just simply invent themselves for the first time). This modern society usually calls for specific traits when you want to be successful in any industry, and one of them happens to be how well ranked you are on search engines. People make use of search engines all the time, and if you’re not ranking locally for your competitive keyword than you’re probably not making any money. We want results and we want them now, we don’t want to wait for things to come to us. Our society has been so spoon fed that it essentially relies on Google and such to give them the results they crave every single time, and 2015 people have projected that mobile searches will overtake desktop computer searches. This means that being able to appeal towards the mobile demographic is rather important, and if you don’t you’ll be leaving way too much money up for grabs. This is a dollar-based business, and if you aren’t bringing in the bucks you can’t really call yourself successful. Did you know that around sixty-one (61%) percent of mobile searches lead to a purchase of something? This means that online marketers looking for leads are aching to get their hands on some mobile related searches! As a business it would be silly to deny yourself this opportunity, and that’s why you need to make sure you’re ready to take over the mobile world by storm. Here are a few things that you should be keeping an eye out for when it comes to local SEO, and trust me, you’ll want to know these things. Location The location of your business or enterprise is no longer important, the internet allows you to reach people all the way across the globe without struggling in the slightest sense. This means you can market all over the globe without worrying about your location being too modest, and mobile searches are almost always on the go. Obviously some people will still search something up with a tablet or phone while in their house, but you get the point. Local SEO is great for mobile searches in any sense! Personal Opinions Now you can see the reviews for specific online retailers and such before even making a purchase, which means that personal opinions have taken mobile searches to a whole new level. Not only that, but you can save your money after reading a crappy review on that new restaurant that just opened! Mobile searches saves the day again, and local SEO will help people get local reviews related to your business as well. Everything is Digital People don’t buy vinyl or CD’s anymore, and that’s kind of what the case happens to be with everything else too. Most people turn to Amazon or any other online shopping means as opposed to going to the store, and that’s why so many business focus on their mobile presence. You need to have a strong... --- - Published: 2015-01-12 - Modified: 2015-01-12 - URL: https://localseotampa.com/seo-steps-for-the-new-year-201501/ A new year means another task related to SEO, but by now you should be more than well-versed enough to handle it. Obviously SEO is still a new topic to plenty of people, but there are those that know the ins and outs as if it were the back of their hands. SEO is really important these days, there’s way too much money involved in the entire process for it not to be. If you rank higher than your competitor you’re going to have that slight advantage, and any advantage in the world of business is one you could make use of! Tuning up your SEO practices before you get into the New Year is relatively important, especially since it means you might be able to get a quick jump ahead of your competitors. Your 2015 strategy surrounding SEO is going to determine how successful you can be with your future endeavours, and that’s something you really need to take into account. If you don’t perfect your SEO practice you’re going to be missing out on money, and that’s something you don’t need to do! Have Google Analytics and Google Webmaster Set-up The Google Analytics tool will allow you to look at the deeper intricate portions of your statistics, which is important when you need to figure out where your traffic is coming from and such. Both of these tools are completely free of charge, which means you don’t have to dish out any money in order to make use of them. Conversions should always be the main goal in online marketing, and that’s why Google Analytics will help you pin-point your ideal target demographics. Look at your Sites Performance Look at the performance report for your site (you can make use of an abundance of different web applications in order to do so) and see where you’re sitting at. The speed in which your page loads and such isn’t as important for local SEO as the content itself is, but it’s definitely not going to hurt when it comes to having a quickly loaded website. Local SEO relies on many different things, but if your visitors can’t even manage to make use of the site in the first place it’s going to be a long year for you. Check Your Optimization (On-Page) If the website hasn’t been properly optimized than you can expect to see minimal local SEO results, so take the time out of your day that’s needed in order to optimize things. If your site isn’t optimized you’ll just be leaving rankings on the table, and since more and more people are getting into online marketing you might want to take things a little more seriously. The New Year means that you’re going to have to bring a little more to the industry than you did last year, and that’s why you’ll need to keep things interesting and innovative. Another year, another tactic, that’s just the way she goes! --- - Published: 2015-01-05 - Modified: 2023-07-28 - URL: https://localseotampa.com/video-marketing-is-an-excellent-seo-tactic-201501/ Video is what drives the internet nowadays. Video sites are all over the place with billions of hours of content produced every year and climbing. This is why the SEO industry and its professionals have to know how to produce videos and market them smartly. Videos go viral and in today's online markets, you either go viral or you go nowhere. You don't need to go viral every day of the week, but frequently enough so that you can make good of the results. Th tricks to using video content to get better search engine results relies on just some basic fundamentals and knowing what Google and YouTube are accepting. Nowadays, Google's algorithms change more frequently and that means SEO experts are always on their toes. Missing out on the latest algorithms and their criteria can mean success or failure, however, video content can get you a good foothold and avoid a lot of problems. First of all, make sure the video content is informative. Today's video content posted on YouTube can contain embedded links to your websites, blogs, or other videos. Get a YouTube channel set up under your brand name so that you can upload a number of videos like a mini network. These videos should be created regularly, at least once a month and posted both on YouTube and then on your blogs or websites. Post the vids to your Google account, again with links to your blogs and such. Make sure the titles of the videos explains what the video is about and get a wee bit creative but not go overboard with descriptions. Once you've got the hang of how to produce videos and post them, you can then gauge them via your social networking pages like on Facebook. Post those vids as content on your pages and also post them in comments on other people's newsfeeds but only if the videos are relevant to the conversation. Don't spam, it will get you in some trouble. Videos that show “how to” or explain new and popular trends will get populated higher faster as long as they don't have spammy or misleading links. It's all about quality and reliability as well as knowing your playground that will turn your video content into valuable assets. As an added bonus to today's video marketing, you can fine tune and tweak things for local SEO. If you live in a city or town where you need to get clients or customers, then do videos that focus on those areas. Take video of landmarks and maybe interview some locals and especially happy clients. When people in your area see your videos they'll feel more comfortable about seeing what you have to offer in regard to service. Populate your videos and descriptions with the name of your town or city, county, state and get precise. Don't let one landmark get away. If there's a landmark like some George Washington building or something, then mention it in your video and copy. Also,... --- - Published: 2014-12-29 - Modified: 2014-12-29 - URL: https://localseotampa.com/local-seo-and-google-mapsyelp-how-can-it-helps-201412/ If you’re a business that is dedicating itself to the massive online trend that we’ve become accustomed to than you’re well aware of Yelp and Google Maps, but you might not be aware of how much it can actually affect your websites success rate (or conversion rate, all depending on what type of online marketing you’re currently into). Local SEO is one of those processes that requires you to be smart about your business and SEO implementation, and this (of course) means making use of things like Google Maps and Yelp to list your business. Google updated its algorithm to “Pigeon” not too long ago, it actually occurred in July this past year. This update allowed the Google algorithm to take Google Maps and Yelp into account when it comes to local SEO results, and this meant that local business would have to become “initiated” within these platforms. There are tons of people out there who don’t make use of Google Maps and such, but there are also millions who do. Whenever you look up a service in your region (for example let’s just say we’re looking up the search term “Canadian jean store”) there are going to be localized results at the very top of the list. This is because it’s always important to have access to services and products closer to your home, it just wouldn’t make sense to point you towards an Indian webpage that’s selling jeans overseas. You need to set your business up on these platforms if you want to get the most out of your local SEO practices, and here’s how you can do it. Step 1 – Set up a Google “My Business” account and make sure that your business is properly listed on Google Maps and Yelp. This means making sure you’ve put up the right address and phone number and such. Step 2 – Focus on Yelp now and start up a listing on there as well, this means you’ll have more of a spread when it comes to promoting your services (which is, of course, always a good thing). On Yelp you have the ability to post photos and look at the customer reviews given to your service, you even have the ability to respond to these reviews! Step 3 – Optimization time! You can go through all of your listings and optimize them as you see fit. Make sure that the URL to your homepage and stuff is included, as well as unique things that might intrigue potential customers. Putting up your hours of operations and pricing lists as well is always a nice idea, but it’s ultimately up to you. Step 4 – Strive for greatness, try and gather a large amount of reviews through regular means (meaning just simple promotion and such, some people can ask for reviews but it doesn’t feel “organic”) in order to keep your business buzzing. It’s a tough task to manage, but nobody said local SEO was going to be easy. --- - Published: 2014-12-22 - Modified: 2014-12-22 - URL: https://localseotampa.com/how-hard-can-it-be-the-hardest-portions-of-search-engine-optimization-201412/ It’s a well-known fact that your local SEO efforts are going to be kind of tough sometimes, but that’s fine! We all understand that the greatest things in life don’t come easy, and if they did they wouldn't really be “great” because everybody has access to them. The main different between a successful online entrepreneur and one that doesn’t do so well is usually their work ethic, but SEO is going to play an integral part as well. There are a few different things regarding SEO that can be considered “difficult” at any rate, and we’re going to go through them to make sure that you’re aware of what’s happening. There are going to be tough times of course, but only those who are able to overcome adversity and triumph are going to reap the benefits of their efforts. Finding a reliable resource when it comes to information Local SEO relies on you being consistently updated when it comes to information surrounding your company, and if you don’t know much about the entire process it’ll just make things worse. Find a place that you can rely on when it comes to tips and tricks related to SEO (even though since you’re reading this article you’re probably in the right place, so keep it up! ). Its one thing to learn something differently when compared to others, but it’s a whole different ball park when it comes to learning local SEO tactics the wrong way. Be as detailed as you possibly can! You need to understand the small and intricate detail of SEO if you’re going to see results, and that means understanding what meta tags are and things like that. It isn’t easy in any sense, but it’s a necessary evil that will help you in the long run, do you think the strongest SEO-guru’s out there were born with the skills they currently possess? Local SEO usually requires tons of research and that means you'll need to dedicate a decent amount of time towards the process, being willing to do so is the first step towards online marketing greatness. Play it smart Don’t try and get greedy with your tactics, you need to have a steady growth over a period of time if you want to maintain your rankings for the long haul. There are tons of people out there who just spam their sites with crappy keywords and links in order to get a short buzz, but these are known as “churn and burners”. You definitely don’t want to be a churn and burner if you plan on making a steady career out of this, although if the process is done properly it can be quite profitable (but that’s an entirely different story itself). All in all you should figure out whether you can handle these 3 must-tackle problems when it comes to local SEO, because if you can’t you might want to consider finding a different industry to work in. --- - Published: 2014-12-15 - Modified: 2014-12-15 - URL: https://localseotampa.com/why-wordpress-is-great-for-seo-purposes-201412/ Whenever you can deliver your content with a system that’s not only proven, but easy to use as well you’re going to see results. WordPress is one of those CMS (Content Management Systems) that people make use of whenever they have to deliver a certain type of content to their visitors. Those who are well aware of the SEO game and play it on a regular basis understand what it takes to come out on top, and that’s why they’re in the current position that they happen to enjoy so much. You can’t be a powerhouse corporation without the use of something like WordPress, and that’s mainly because there’s so much to do with the software itself. Here are a few reasons as to why WordPress is the most ideal choice when it comes to keeping things SEO friendly, which is what you should be doing every single step of the way in the first place. WordPress allows people to completely separate the design portion from the content portion – This makes it easier to add things like LSI’s and such to permanent pages. Whenever you can separate presentation from the actual content portion of your posts/pages you’re going to get into a whole new level of SEO optimization. You can optimize everything without tarnishing the design of your site, which is crucial in most cases. WordPress is great when it comes to “end users” – SEO related changes can be handled on the “backburner” when it comes to WordPress, so sometimes you won’t need to completely focus on your SEO tactic when you’re updating a blog with a post or even updating a site completely (when it comes to pages and such). WordPress loads quickly – This is pretty self-explanatory, the software itself loads rather quickly and that’s something that all of us can enjoy! If you don’t like software that’s efficient and loads quickly than you’re probably somebody that I wouldn’t want to grab lunch with. CMS’s need to be quick if you’re going to stay efficient as a website (and as a company if this is your main marketing resource). WordPress just happens to be “Open Source” – When something is “Open Source” it means that it’s not only free, but it’s also got community development from aspiring programmers and fans of the software alike. WordPress has helped plenty of people earn a living through the means of websites and such, and if the community wasn’t constantly developing new ways to tweak the software to their advantage it probably would still be larger than life (as it is today). WordPress and Google are essentially best friends – There’s always going to be significant boosts in social signals and stuff whenever Google favourites them in the algorithm. Matt Cutts said himself that Google prefers WordPress based websites because they’re not only easy to optimize, but they usually have 80 to 90 percent of SEO tactics covered through the default SEO settings with WordPress (and that’s quite crazy! ). --- - Published: 2014-12-08 - Modified: 2014-12-08 - URL: https://localseotampa.com/seo-in-2015-whats-the-difference-201412/ You should never be putting all of your eggs in one basket, and you should also be keeping yourself up to date when it comes to your local SEO practices. Every single year it seems as if people are crying wolf when it comes to SEO, people always claim that it’s going to be changing and that everybody who has built up their empire will be running towards the hills. This does happen sometimes, but that’s usually whenever Google decided to roll out a massive update and reset the “game” (so to speak). It’s always a pretty low blow when you realize that a specific Google update has had an effect on the way you make your money online, but that’s why the saying “adapt or die” is still quite prominent in today’s modern times. Google Is Still Keeping It Simple Well, as simple as Google could ever be that is. Google is never going to change their goals, they seem to be on the exact same track as they’ve always been with their algorithm and that means that the more seasoned veterans of the game can attempt the guess the next move before it actually happens. If the calculations are correct than Google should be making some sort of algorithmic change around the 2023 that’s going to startle online marketing in more ways than one. Obviously it’s only going to take a few months or so before somebody finally cracks the code, but it still doesn’t take away from the fact that it’s more than likely going to happen like that. All you’ll need to know is that 2015 is going to be (essentially) the same thing, so in order to get the most bang for your buck you’ll need to read up on a few techniques and such. If you’re very informed when it comes to SEO and things along the lines of that there’s nothing to worry about, you could always just outsource the work to a competent SEO company in your region. There WILL Be a Change There’s obviously going to be some sort of change whenever there’s a new year being brought into the mix, but that doesn’t mean that people won’t be able to keep up with the changes. You should put a competent marketer in charge of your SEO efforts as well, as they’ll probably know what’s needed and what you can go without. It’s harder than you would think to put together a successful SEO campaign, and if the year changes and new developments start to pop up it’s just going to be even harder. Get on the train now before you have to learn much more than you can handle, and in the end of it all if you still don’t feel like you’ll be able to come through there’s always services you could make use of. Don’t get left in the dust, change with SEO as the years progress and you’ll see just how easy it is to make money... --- - Published: 2014-12-01 - Modified: 2014-12-01 - URL: https://localseotampa.com/getting-your-website-up-in-the-ranks-with-local-seo-201412/ Not all websites are built alike. Well, some are because competitors often steal content and designs from other sites but that era is coming to an end because Google catches such things. In order for your site to rank higher nowadays you'll need to employ the new basics of SEO and if you're targeting a local region, the local SEO is the key. Local SEO basically means that your site is designed to grab the attention of people looking for products and services in a specific locale. Your website should feature the name of the city or town and how it's relevant to the surfer's needs and wants. First let's look at the old school way of doing things. Webmaters would populate a page with keywords and keyphrases to the point that Google had to re-engineer their algorithms to compensate. Google realized that spammy websites crammed with keywords, keyphrases, and horrid backlinks were sending their surfers to no good pages that blocked great content from reaching the public. This makes Google lose money and surfers. To battle all this Google implemented several software options and that now makes things different for webmasters to do the webmastering they should. Now the bottom line is content and high end quality content at that. The mistake that most webmasters make are so simple, so fundamental, that they face palm themselves when they realize what they've overlooked. Structuring your webpage is first. Welcome page, category page, about page, contact page and interlinking these pages so that the surfer and SE's can get to the content that is relevant to them. Once you've go the fundamentals down, that's when you start decorating the cake so to speak. Fancy layouts and so on may look good but do they impede the surfer or not? Make things easy but well organized and don't forget the value of Schema. Don't take anyone's word regarding Schema, study on your own, learn how to apply it directly from their website. There are so many know-it-alls out there regarding Schema that one can get confused and even end up being detrimental to their goals. Don't forget the kind of content that you're using. A blog is essential nowadays. One that is updated somewhat regularly with relevant information. If you're using video then you had better make sure it works properly, is tagged properly and delivers the message of your site so that the surfers and Google know you're alive and that surfers who find your site will get excellent content regarding their region. That' called local SEO. Local SEO will have the name of locale of your shop, business, etc. . A map of the area, a Google map is best. Google likes to spotlight sites that use Google content. Mix your content so that you'll have on a page some copy, well written copy, video, links to inside or other site pages, and especially how to contact you. Remember, the secret here is building and maintaining a quality site. Local... --- - Published: 2014-11-24 - Modified: 2014-11-24 - URL: https://localseotampa.com/voice-and-the-future-of-seo-201411/ Keywords and keyphrases are the backbone of SEO or Search Engine Optimization. Adding such words to one's copy, URL, and throughout one's website allows for search engines to list your site or blog in prominent and relevant page ranks. That's the way things have worked for a long time, but there's a new change on the horizon, voice. With voice queries a person asks the computer to find content. Like the popular Siri, this action doesn't use text directly. This is now a threat to the standard use of SEO that does. Voice technology has been improving over the past ten years and it keeps getting better. The problems are the same with it regarding tone, clarity of the person's voice, accents, and incomprehensible elocution. In other words, if you don't speak clear standard of your given language your results will be confounding. In the U. S. You have dozens of regional languages and accents. Often computer voice technology can't decipher and process them because the standard American English must be spoken and spoken clearly. The same goes for Spanish in the U. S. . Regional and class differences calls for the voice recognition software to try to decipher what is said and complete an action. To battle this, the software companies and search engines are working feverishly to develop software that can interpret and deliver. It's about semantics too. The software keeps getting better and companies like Google know it and are pulling out all stops to make sure they have the top of the line voice recognition software. The future is rapidly turning to voice recognition and SEO experts are fast developing Voice SEO. Those that aren't on the cutting edge of this advancement are going to be left behind and lose a great amount of position and revenue. With statistics showing that 40% and higher are using voice to search for things on the web, the old saying that the “writing is on the wall” is an understatement. Google and the other SE's are in a raging battle to optimize their search engine results to get rid of all the spammy results from years of people cramming their websites with keywords and keyphrases. The public doesn't get relevant results, spend far too much time searching, and often fall prey to unethical marketers and webmasters who exploit the search engines. As the new software algorithms from companies like Google, the old days of SEO are quickly becoming obsolete, opening the way for new search options like voice SEO. As this new approach to SEO grows, you can bet that there will be those who try to exploit it from the start. There are unscrupulous marketers out there right now devising ways to manipulate voice SEO but they might find it isn't as easy as they think. As the top companies work fast to get this type of technology as standard, there will be safeguards involved that will thwart the exploitation of the technology and the public. Overall, don't... --- - Published: 2014-11-17 - Modified: 2014-11-17 - URL: https://localseotampa.com/why-having-your-social-media-seo-teams-communicate-is-so-crucial-201411/ Online marketing is a very funny business, sometimes you can profit and laugh all the way to the bank, and other times you won’t be so lucky. If there’s one thing that just about every single online market can agree upon it’s the fact that SEO and social media teams need to work together, because that’s really the only way that you’re going to put together a campaign that’s really going to hit home. Leverage is the main word to focus on here, especially since getting as many eyes as you possibly can on you content is what you’re shooting for. There’s usually some sort of disconnection between both the SEO and social media teams, and that’s really not going to work out in your best interests when all is said and done. When your SEO team and your social media managers can actually come together and communicate efficiently it’s going to be something truly beautiful, and here are a few reasons why you should make sure it happens to matter what. The SEO team isn’t produce quality that is up to the standards for the social media team – When you have a brand to represent you can’t have low-quality content, it’s just something that you can’t stand for. If you’re willing to pay for high quality content (or even if you’re already doing so) it should really come through in the writing, if it doesn’t happen than the social media team might need to have a word or two with the SEO branch. Social media marketing needs to be a focus if you want to make money as well. If the problem of content quality keeps occurring there needs to be some sort of regime switch at some point, you might actually need to find an entirely different SEO company to have faith in. Your SEO provider isn’t working within the social media teams content vision – The vision your social media team has in their mind needs to come to life if you’re going to be making money, so make sure both teams are on the same page before you follow through with any SEO-related demands. This is an important part that tons of people forget to take care of before starting to push their campaigns. Objective goals – Whenever the two teams have a different set of goals there is going to be a few problems on your way to the finish line. If your teams aren’t properly prepared to handle anything that comes their way than you’re going to be stuck in a pickle of sorts, which is why communication is key. Whenever your teams communicate they’re going to be able to set goals that complement each other, and you’ll ultimately understand why that’s so important when you do it for yourself. You need to have your teams working together if you want to win the championship, just look at the entire ordeal as if it were a sports team. Everybody needs to be working... --- - Published: 2014-11-10 - Modified: 2014-11-10 - URL: https://localseotampa.com/5-forgettable-things-about-local-seo-201411/ SEO is a process that everybody is well aware of, but what about local SEO? Local SEO is just as important because it’s where you actually market your business to the housing town. What that means is if you’re living in Tampa, Florida and want to get more customers from Tampa into your shop you’ll have to go through a local SEO process. Most business owners understand that they can’t be successful if they aren’t equipping themselves with the right tools, and local SEO is one of those things that should never be taken lightly (especially if you’re looking to make a lot of money). We’ll take you through five different tips and make sure that you understand each one to the full extent. Be accurate and consistent with your online listings – Whenever you can add detail into an advertisement or any online posting you should be doing so, this allows people to potential head to your website from outside sources. It’s also nice to build back links with, and giving out contact information to your local consumers is very important in some people’s eyes. Local directories - Local directories are a great source of traffic source and possible consumers that can take a look at your product, that’s why you need to make sure that you’re making reputable local listings so that the local community can understand where you’re coming from. Social media - Make as many accounts as you can on many different platforms and you’ll notice something, tons of people use these web and mobile applications on a daily basis and that means you’re leaving a lot of potential money out there to sit in limbo. Social media is a very powerful tool for local SEO when you’re able to apply it in the right settings. Ask for reviews – Reviews can say a lot about your website or even application if that’s what you’re trying to market to the people, and sometimes there is nothing wrong with asking for reviews and such. The reviews themselves will allow outsiders to get a glimpse at how your business works. Hone your skills – Perfect the art of inserting local SEO into your endeavours and you’re going to be one of the most successful entrepreneurs to come out from your city in decades. There is a new neighbourhood algorithm with Google that is still being worked on, this should be a focus of yours too. Use these 5 tips to your advantage the next time you’re trying to get into a local SEO campaign, they’re probably going to help you in many different ways. It’s always nice to read up on something a learn a bit every now and then, so take these tips and apply them as you please (after all you DID take the time the read the entire article, so treat yourself! ). Local SEO isn’t easy to master, but it’s possible if you’re willing to work for it. --- - Published: 2014-11-03 - Modified: 2014-11-03 - URL: https://localseotampa.com/secrets-of-seo-201411/ SEO or Search Engine Optimization is a vital part of any business' commerce and knowing the secrets are essential. Are there really secrets to SEO? Is there a magical way to get one's site listed in the tops of the search engines? You may be surprised at how easy some things can be done and how difficult others are. First of all, let common sense rule. It begs to reason that if your website is haphazardly designed and coded that Google and the other search engines aren't going to march it to the top of their results. Broken links, unrelated content, poor keywords and keyphrases, links that make no sense whatsoever, and of course, spam. These simple things can cause a website disaster that could take months or years to remedy. Remember, SEO is a short and long term application of several techniques and technologies. Not paying attention to them means you're shooting in the dark. There are tried and true methods that should always be applied but one also has to realize that adapting to new strategies should not be sneezed at. Again this means setting up a foundation of basic strategies, combined with common sense, then applying what's necessary to take advantage of any new guidelines, technologies, and techniques that the search engines require. Bad content and site design will penalize you no matter how much you invest in SEO. Not being able to retain visitors nor convert them into sales is a bad way of doing business. Your website should attract, convert, and retain. Plain and simple. You can put on it all the coolest, latest, dazzling doo dads that you want but that is trendy and that is spammy and you will get penalized for it. Seeing the results of the drop in rankings because of bad SEO, less than stellar content, and using irrelevant links, webmasters are rushing to correct these issues as fast as possible. It could mean untold numbers of losses as sloppy or irresponsibly engineered websites don't adapt to what is now on the plate. So how to use the secrets of SEO? Simple, just use what is already available and get ready for the search engine world to come. We do this first by making sure your html code is correct on your site. Sloppy coding says to Google and the rest that you're not professional. You get penalized for that. Right keywords and keyphrases. If you're using the right keywords and keyphrases for your site, your statistics will show it. You'll see who and from where these sales and traffic are coming from. Provide content that is user specific. Don't put up content that doesn't have anything to do with your customers. You don't want to distract them nor confuse them. Make sure your site has no technical difficulties. That can not only be frustrating but a liability. Finally, think both long and short term. The SEO you do today will reflect on you today and tomorrow. In the long... --- - Published: 2014-10-27 - Modified: 2014-10-27 - URL: https://localseotampa.com/web-marketing-and-local-seo-tips-for-small-businesses-201410/ Small businesses have to show people that they’re worth straying away from the pack, this is the only way that the little guys are going to be able to keep up with the larger corporations in the world. Local SEO is one of those things that really needs to be handled with as much intricate care as possible, because failing to do so might actually tarnish the reputation of your business. A small business is one that focusses on a small demographic of people, usually the kind that support local businesses no matter what their options happen to be. It doesn’t matter what kind of service you happen to be offering, you need to have some sort of local SEO process set in place for your small business in order to actually succeed. Running a business is always about keeping yourself in the faces of the public, the more people hear about you the better. When you’re a household name you’re going to make a lot of money as a business, that’s just how things work out. This means that you’re going to have to focus on promotion at some point, and if you don’t than there’s no way that you’ll make a decent amount of money in this kind of industry. You have to make sure that your company and service is really appealing to people, or else you’ll never have a dedicated following. People are always on their phones these days, so it’s up to you as a owner and business operator to make sure that your brand and name can be found through the use of any smart device. If you can’t be found with a simple search from somebody’s phone than you’re going to continuously get beat by competitors. This isn’t one of those things where you try to get along with everybody you’re competing with, this is business and you need to be dedicated and intellectual if you’re going to actually turn a profit! In the end it’s all about creating more of a revenue for yourself, so make sure that your business is completely optimized for mobile browsing and you should be in a great position to succeed. This doesn’t mean that you’re going to make a lot of money no matter how you go about doing things, but it’s definitely going to help out a lot. The little guys in the business industry tend to be the ones that get pushed around and such, but that isn’t the case here. It’s all about preparing your small business to be able to handle whatever to larger company’s try and dish out to you, if you’re able to maintain a decent amount of profit than you should be completely fine. Hot topics that are currently trending is something that you should associated yourselves with as well, because when something is in style and currently trending there’s going to be a lot of buzz surrounding it (and your business if you mention it). --- - Published: 2014-10-20 - Modified: 2014-10-20 - URL: https://localseotampa.com/things-you-should-keep-in-mind-when-looking-at-homepage-seo-201410/ There are certain processes and techniques that you need to keep in mind when you’re looking to dive deeper into homepage SEO, and the only reason you wouldn’t want to do so is if you weren’t interested in making an earning online. It’s all about how you can handle the many different platforms that are used when it comes to SEO, and local SEO specialists are going to wonder where they went wrong when they check out this article. We’re going to cover 6 different things that you can really make use of when you’re implementing a homepage SEO strategy, failing to implement these things is going to make success much tougher for you to grasp (and obviously the idea is to set yourself up for success). Redirects are the first thing you’ve got to keep in mind, if you aren’t properly redirecting your webpage (with a 301 when its needed) than you’re going about your homepage SEO process completely wrong. This is why so many people just hire others to work with their projects, because there’s so much to keep in mind. Make sure that the on-page content has been optimized as much as possible, the last thing you want to do is leave out critical pieces of information when you need to get the most out of your local SEO. Make sure that you’re looking at your homepage title tag as well (which is the aspect of the homepage). That’s three different tricks you need to look out for so far, and the final three are just as useful. You need to be competent when it comes to the meta descriptions, you need to put in as many different search terms (within reason) as you can into your local SEO tactic because it will allow you to target more leads. Your logo should be optimized as well, when people search for your business or even the search term you’re targeting on the internet they should be met with some sort of visual presentation. The local data of your homepage needs to be structured too, you need to mention everything about your business as consistently as possible to make sure that people remember the information (as well as the Google indexer putting the right pieces of the puzzle in perfect position). These are tips that you NEED to make use of when it comes to local SEO, so always remember that. If you aren’t trying your hardest when it comes to your homepage SEO tactics than you’re not going to see the traffic boost that you’re looking for. Online marketing and anything that has to do with making money on the internet is all about numbers. It’s all about making sure that you have nothing to worry about when it comes down to your SEO process actually kicking itself into gear, the last thing you would want to happen is to be left in the dust when it comes to exactly that (meaning your local SEO needs). Image credit:... --- - Published: 2014-10-13 - Modified: 2014-10-13 - URL: https://localseotampa.com/how-not-to-go-about-local-seo-201410/ Local SEO is the only thing between you running a successful business and failing horrendously, if you aren’t able to properly implement an SEO protocol than you’re going to get burnt one way or another. Another thing you need to think about is the security of your website, if it isn’t secure enough than you’re going to get taken advantage of. Tons of hackers out there have techniques that allow them to steal traffics from sites, think of it as “traffic jacking” if you will. Whenever you build up a site that’s doing well organically it’s going to get targeted, and then the hackers are going to come out of the shadows and try to benefit from the things you’ve accomplished. It’s important to understand how these people go about doing these things in order to protect yourself, and if you haven’t got enough time to do that you should at least know how to protect yourself from SEO spam. SEO spam is one of those things people don’t see coming, and when it finally hits them they’re clueless as to what they need to do. Whenever somebody spams the links to your sites (your sitelinks) with search terms and types of traffic that have nothing to do with your niche. This gets them tons of commission money if they’re dealing with an IBM (impression based marketing) group, and it can make them a ton of bank if you’re not careful. It’s happened with plenty of other niches like gambling and adult pages, and it’s only a matter of time before it starts happening to simple SEO sites. Whenever a hacker takes advantage of your site they usually leave traces, most of the time they have search terms that are less than desirable popping up in your websites information (things like 'V i a g r a' or erectile dysfunction pills are perfect examples). This affects your local SEO because some search engines might index your website for these wrong terms instead of the ones you need them to actually index, and as a result all of your hard work is now helping a random hacker profit from the internet. SEO spam is a real problem and you need to keep an eye out for it, there are plenty of web applications out there you can make use of to make sure that you’re completely protected from these shady hackers. If you aren’t going to protect yourself than it’s only a matter of time before those characters get their hands on your website, and as soon as that happens it’s going to be rather hard to come back from. They’re going to hit your site with so many spam links that you’ll wonder how they found the time, and on top of that they’ll skim most (if not all of your traffic) off of the top and push those people to their own offers. It’s very shady, but that’s the way the internet works and all you can do is... --- - Published: 2014-10-06 - Modified: 2014-10-06 - URL: https://localseotampa.com/mobile-watches-changing-the-future-of-local-seo-201410/ For local SEO, the upcoming changes in mobile watches may spell a new era that many aren't ready for. These new mobile watches are looking at utilizing new approaches and technologies that might put present methods in the dust including local SEO. The reason being is that the smart watches being smaller one doesn't have the luxury of typing in requests or searches. Instead the watches will be using audio, or your voice to activate certain functions and commands. That being said, the change in apps coming might need this function and more. In addition, there may be other goodies involved picked up from the video game console industry like vibration and shock. These functions might be used to alert the wearer to the need to do something like upgrade an app or turn off the television at home. There's no telling what these new smart watches will be able to do once the new versions hit the ground running and that brings us back to local SEO. Some of these mobile watches will be using their own favorite search engine as the default. Surely Google is the most sought after but one can bet that the others are buying up whatever they can to make sure that their search engine gets top spot in the search queries from your mobile watch. Since you'll be speaking your commands the local SEO person needs to optimize their sites, directories and more so that these commands can reach them. It will take some doing since this is new and mostly untried territory. Getting maps, locating restaurants, goods and services, means that if your company's local brand name isn't optimized you'll miss out on these opportunities big time. It's time to get on the ball and optimize your local SEO and stick to it in the long run. Look at what successful sites have done and ask questions. Go to the expert SEO sites and get the latest data. This will give you a fighting chance in the standard local SEO and smartwatch area and should there be a massive upheaval in technology and tactics at least you'll be on the front lines. Now on to the tough side of the tracks. Because of this new frontier, optimizing for mobile watches might call for a whole new bag of tricks. This might mean having to duplicate your sites, blogs, etc. for mobile watch efficiency. Changing graphics, altering video, whatever goes. This may mean a lot of work and if the landscape changes you'll have to start all over again. The smartwatch companies and search engines know this and are going to be on top of things just watching what you and others do to optimize things. It's usually from the desks of the at-home person that great innovations are born and when they are the big companies leap right on it. Using users as beta testers is a long time strategy of companies so don't be surprised if you invent something along the... --- - Published: 2014-09-29 - Modified: 2023-07-28 - URL: https://localseotampa.com/local-seo-is-a-boon-to-small-business-201409/ In the overwhelming world of the internet the small business owner might get swamped from all the competition especially in the search engine game. There's a good reason for why any small business needs to get a good presence on the web and it can mean the difference between success and failure. That's why smart small business turn to what's called a local SEO strategy to shore up their clientele and presence on the web. Local SEO means basically that your website featuring your small business' goods and services will be spot on targeted by the search engines whenever someone needing the goods and services you provide goes to hunting for them. People in your particular area will then notice your store, name, brand in their search results and know that you're open for business. Without local SEO optimization your local competitors will hog all the web traffic spotlight leaving you in the dust. This is what is called establishing and expanding your brand. Establishing and expanding your brand locally is like putting a foundation under your house. Fine tuning your website for local SEO means you'll have to use the successful and ethical procedures of the science of SEO. Buying up and slamming keywords all over your site isn't going to do it. There's a method to the madness of SEO and that calls for knowing the basics of the science and realizing that search engines are constantly looking for better ways to deliver respectable results at the tops of their pages. This calls for know that you need to apply the keywords pertinent to you, your location, your product or service. Make it clear as possible what you do and where you do it. If your hometown's name is Dogpatch like that found in the classic and funny “Li'l Abner” cartoons, then Dogpatch should be displayed several times on every page. Even the zip code and phone number as well as a reference to perhaps an historical site will showcase that your company is where it is and does what it does. Hit those targets and don't fix what isn't broken. This means your next steps in local SEO for your small business will require fine tuning to look at what is successful and what isn't. No matter how pretty it is or how much you love it, if it's not bringing in quality traffic and retaining and converting then you're wasting time and money. Each search engine is different. You want your website optimized for each one so that means duplicating your main page or all pages and fine tuning them so that they'll get indexed higher for each search engine. It is imperative that you keep things conservative until you can totally examine the fruits of your labors. This means checking your statistics and seeing what works. The successful local SEO campaign will show results soon. As the brand name builds and is more visible on the web, people will recognize and bookmark your site or... --- - Published: 2014-09-22 - Modified: 2025-04-15 - URL: https://localseotampa.com/dont-neglect-the-importance-of-local-seo-201409/ Now more than ever the value of local SEO is a vital part of a business' survival. Having that local presence on the web means that people who find your site can be turned into customers, leads, sales, long term allies and more. Getting the right advice on how to maximize your local SEO means following some common sense steps and some tech savvy ones and hopefully the following ones will be of some value. First of all don't hesitate. Get your business' website up and running right away. Make sure it is easy to understand, is pleasing to the eye, has all valuable pertinent information and can grab the attention of surfers looking for what you have to offer. Don't waste time with all the bells and whistles of one of those cookie cutter websites, you don't need tons of wild animation or dancing people in funny costumes. Yo need to have a bare bones site at first with your logo, perhaps a color scheme and links to all important data like location, name, address, telephone. Once your basic site is there with well written copy and easy to see graphics and links, You'll want to upgrade gradually but only based on results and suggestions from professionals or other successful people. This will ensure you're not rushing into things and messing up something that is successful. Take it slow and look for the right positive data such as traffic, sales, communications. To move a bit further you will need a blog associated with the site. A blog should not be underestimated as it's a way for the consumer to see what you're up to. Regular blog posts with pictures and new info will have others coming back and rank you higher in the search engines. Today's blogs can display all sorts of media too. Maybe some video of your new products or customers having used your products will be just the right attention getter. Then you'll need to make sure your site is mobile and tablet friendly for local SEO. In the site and blog you'll need to add local names, terms, landmarks, pictures, video too. People searching for them will be led to your site and you've got more valuable exposure. These little techniques add up to a lot in the short and long term. Do not underestimate the power of social networking when it comes to local SEO. One of the most powerful of website traffic comes from social networking. Facebook, Reddit, Twitter, and dozens of others should be incorporated in your local SEO strategy. These networks are visited by people living and working near you and from those now living in other areas of the world. When they're getting homesick or nostalgic, they might just find a post or article or page on these sites that piques their curiosity and the next thing you know you've got someone visiting your site, leaving testimonials and comments and building up your brand on a local level which is... --- - Published: 2014-09-15 - Modified: 2025-04-15 - URL: https://localseotampa.com/marketing-for-small-business-201409/ Being a small business has certain advantages to it, but there are also certain disadvantages that you’re going to notice almost immediately. That’s why it’s crucial that you understand how you market your business and also how you should go about promoting every single service you’ve got to offer, you want to brand yourself but you don’t want to brand yourself in the wrong way. It’s the age of social media and using other digital means to market your business, and if you’re the old school type of owner you’re probably going to have a tough time adapting. There are certain things you should keep in mind when you’re putting your market plan together, and failing to incorporate these things is going to result in a bad marketing campaign (for the most part). It’s 2014 and you need to market like everybody else, the old time methods you used to use don’t really apply anymore and it’s almost like an entirely new game. First things first, you need to understand social media. Social media allows your business to connect with customers and consumers on a personal level, and there’s nothing consumers love more than feeling like they’re personally interacting with a business (even if it happens to be small, in this case it’s actually much better). You should have a Facebook page already set-up, as well as a Twitter and anything else you can use to promote your brand and get your products out there in front of people’s eyes. The second thing you need to worry about is the kind of content you’re going to offer people on your website and blogs (and other things). You never want to have no plan for the content while marketing, you need to know what you’re going to produce and how you’re going to produce it. You might be producing a high quality commercial or skit for use on YouTube, or you might just be looking to produce a few images or blog posts. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are important as well, failing to handle these tasks with the right edge is going to leave you with your pants down (in most cases). If your small business can’t have its information accessed through mobile devices like a smartphone or even a tablet than you’ll need to work on that aspect as well, it’s a known fact that plenty of people (about 50% of users) conduct online searches through mobile means. You need to be able to maintain a digital marketing plan if you’re going to stay competitive in 2014, the game has flipped itself upside down and it’s up to you to adapt accordingly. Nobody is going to perfect your marketing plan for you, and when you’re a small business you can’t necessarily rely on your large name to sell products. Take the time needed to put together the right marketing plan and you’ll notice the difference, we can guarantee you that much. --- - Published: 2014-09-08 - Modified: 2025-04-16 - URL: https://localseotampa.com/what-are-the-four-major-google-algorithms-and-their-updates-201409/ It's part of the SEO world. Knowing what Google is doing regarding their algorithms and especially their updates. Missing just one piece of data could mean a crash in statistics and losing out to the competition. Therefore keeping on top of the latest changes is mandatory to your SEO strategy. Let's take a look at the four major Google algorithms and the latest updates. First is Google's most famous, Panda. Panda's primary job is to separate the chaff from the wheat regarding websites with less than quality content. Sloppy and incompetent writing, spelling, grammar, all figure into the equation of what Panda will use to get rid of the less than optimum sites. Also the content. Google's Panda is looking for original content not the same re-hashed stuff you see all over the place. Marketers do this because they figure to make so many sites that they'll dominate the search engines. It worked for a while but the search engines have gotten wise to the tactic and due to complaints of surfers, Panda is set to thwart these types of strategies and its update in May 2014 was supposed to do just that. Penguin Updates From Google The launch of the Penguin algorithm in April of 2012 was a big push to get rid of the sites of questionable repute. Spammers got their noses bloodied and fat lips and black eyes when Penguin rolled through Google. Sites that were full of all sorts of bad links, redirects, outright spam scams and the like. These sites were built for one reason, to get Google ranking but had become the bane of the existence on the web. Penguin then graduated to update 2. 0 and the battle continues. The use of spammy inbound links is another reason for Penguin, primarily it's senior action. The scams of link building from rotten links just undermined the value of Google and surfers weren't getting anywhere near the valuable information that they needed. Now with Penguin 2. 0 and other updates on the way the unethical link building scammers are on their defense and losing ground. Hummingbird came out with an update 2013. The mission of Hummingbird was an advance in the technology of search engines by focusing on semantics. This means that conversations, more realistic ones, could be analyzed on websites instead of bland copywriting and robotic texts. Real communication is what Google is looking for and supporting real interaction thanks to the explosion of social media. Now, software algorithims like Hummingbird are able to detect such information and then gauge rather the content is worthy or not. This is a great advantage because it will lead to an algorithm that will be smarter, sharper, and valuable to quality webmasters and provide the public with content that is of worth and not just pablum. This is valuable also because it allows Hummingbird and Google to deliver better search query answers that are best targeted to the user's position such as their geo position, preferences etc.... --- - Published: 2014-09-02 - Modified: 2023-07-28 - URL: https://localseotampa.com/the-value-of-seo-for-the-small-business-201409/ The small business can benefit from SEO regardless of the naysayers out there. The issue is that small business SEO is a means by which the small business can get its brand and ammo out there amidst the volumes of competition. Every day it appears that new companies emerge with the same products and services that you might be supplying. They'll boast of all their attributes and discounts to the point your voice gets lost amongst the maelstrom. This is why small business SEO is for a small business because it assures at a minimum that the word gets out and you have a fighting chance. It's all about getting the right SEO for the right purposes. First of all is just getting the name out. Your brand name has to be heard and seen right off the bat. No slow and methodical approach but a burst forward so that it lights up the search engine sky for a bit before landing on solid ground. That solid ground your business lands on is the foundation for the small business SEO you'll need to have built upon. This will employ all the basic tricks and techniques that keep your name out there and move you up further the search engine listings. The smart and resourceful small business must do this if it wants to compete and survive on the web. Your competition is going at SEO right now. They may be pouring every resource they have into their SEO campaign and are either leaving you in the dust or are planning to. This alone calls for you to marshal your own resources and see what applied SEO works for your small business. It's a matter of staying ahead of the rest of the pack and protecting yourself even if you don't thing SEO works which it does for now. SEO isn't going anywhere anytime soon. It may be phased out in years to come but the fundamentals are still applicable. Big search engines like Google still recognize it even though they are working to restructure their results around it. It is all due to the exploiters out there who know SEO and push less than optimal companies to the top of the search results. Google wants its customers to get the most relevant results not something shoved down their throats. None the less, standard SEO still works and it would be best to stay on top of things until something better comes along. Mobile and other devices are burning up the search results highway. The change over from desktops and such are what are driving search results that SEO still uses. It calls for keeping on top of the way the consumers search and use their mobile devices. SEO works well so far this way and unless someone uses something better it will remain effective. This gives SEO more time to keep kicking but like all technologies they don't last forever. Finally, you can't take chances. SEO is the standard by... --- - Published: 2014-08-25 - Modified: 2014-08-25 - URL: https://localseotampa.com/search-factors-that-are-more-important-than-ssl-201408/ According to Google a new update pertaining to their algorithm has (apparently) put SSL’s in the running for “most important trait” when it comes to SEO. Google stated themselves that SSL is going to have some sort of say in the way your organic rankings react, and SEO gurus all over the world reacted to the statement. They truly believed that SSL couldn’t play an important part in the way organic rankings react with Google because it had no effect on the content of the site itself, so it was only right to get into other search factors that could be considered more important than SSL. SSL might hold some sort of merit, but the weight of this merit is left to be determined. Could Google be trying to flock us like sheep? Maybe they’re going to start selling SSL’s themselves once people start to buy into the latest trend? One thing is for sure, SEO is still alive and there are search factors that could be considerably more important than incorporating an SSL certificate on your web page; you just need to be able to see things clearly for yourself. We’ll take you through a few of these factors in order to help you beat this “SSL fad”, because only the best of the best know what’s really going on. Be Consistent With Your URLS Make sure that your links (well, the links that you want your readers to be seen) are consistent and implemented well. One of the most common occurrences when it comes to mistakes is the use of a canonical link within the XML (sitemap), which is a big no-no. When you update one link you should be updating absolutely every single link being used, it’s as simple as that. Keeping them updated will help your organic rankings immensely. High-Quality Content We all know how important content is when it comes to the SEO side of things, if you don’t have content that’s going to intrigue and keep your readers interactive than you’re rankings are going to suffer. People tend to believe that a certain count of words (like 300 or 500) are going to be the best option, but using a “formula” to produce your content isn’t ideal. The best content isn’t going to follow a certain equation (although there are quality writers out there that can handle this feat with no problem at all), so keep that in mind the next time you’re having a few articles written up. Have Your “Live” Text Near The Top Of Your Page Believe it or not the search engine “spiders” that crawl through webpages to rank them don’t make it to the bottom of your page, it can happen but it’s something that just usually doesn’t occur. Live text is essentially a regular piece of content, it’s what search engines are going to read over in order to see what your site is about (and then eventually rank it accordingly). Leaving your live text near the bottom... --- - Published: 2014-08-18 - Modified: 2014-08-18 - URL: https://localseotampa.com/can-a-local-business-benefit-from-pinterest-marketing-201408/ Local businesses are always looking for different ways to compete with the larger corporations, but thinking outside of the box isn’t exactly their forte in most cases. Local businesses usually rely on the word of mouth that spreads throughout the city to bring them their business, but what about social media platforms like Pinterest? Pinterest is one of the larger sites out there that’s completely dedicated to the social networking of people, and when it comes to online marketing a local business might be able to use this site to their advantage (and that’s in more than one way). Pinterest has had a very, very large increase in the amount of users on the site, as it has well over 19 million users currently signed up. That means that there are 19 million potential customers you can try and market towards, but the only way you’re going to succeed is if you know how Pinterest works. Most users on these types of networks are fakes that are there for the sole purpose of follower selling, which is an act that some online marketers take part in as a means of income. Pinterest is a bit different, as users of the site had spent about 89 minutes during the month of January, which is much better than Twitter or Facebook. A large network isn’t always going to result in money, but an active one is almost a guarantee. The demographic is pretty much made up of young and energetic females, and we all know that females absolutely love to shop online. Relationships and clothes or recipes are topics that pop up quite frequently on Pinterest, and women actually make up well over half of the users currently on Pinterest (believe it or not they come out on top at 65%). The average person using Pinterest was seen as being around the age of 32, as well as being either married or in a major relationship in one way or another. The future is very bright for this social media network, so hopping on this train before it really gets rolling might be a great idea for a local business. You can use the same marketing tactics you’ve been using for years, all you’ve got to do is apply them to an online state of mind. It isn’t easy trying to get a grip on new things, and if you’re a local business that relies on social commerce trying to work with Pinterest may result in a few frustrating days. Marketing isn’t an easy industry to be a part of, there’s going to be great days and there’s going to be bad days, as long as you’re willing to prosper over everything else you should be completely fine. The money is there, you just have to make an effort to actually produce some sort of income through Pinterest. The first time is always the toughest, so once you’ve manage it twice or so you should become an expert. --- - Published: 2014-08-11 - Modified: 2023-07-28 - URL: https://localseotampa.com/how-the-new-google-pigeon-update-is-affecting-internet-marketing-201408/ Google is always going to be the main component to any online marketing adventure, and the updates to the algorithm and search engine all around that they make are going to result in a few consequential events to take place. The one thing individuals can’t stand from these updates is the fact that they’re always changing how sites are ranked, and when you do that you ruin the hard work and dedicated that people have put into their SEO (Search Engine Optimization) processes. The whole point Google is trying to get across is that they’re in it for the advertisers over everything, because in the end they’re the ones buying AdWords and putting money into their bank. The local search functions will be identical to the way that they were before, because all of the changes are “behind-the-scenes” this time around. The update itself was released on the 25th of July, and seeing as the update focussed on local search results they called it “Pigeon” (the pigeon is the kind of bird that usually flies home whenever possible, so it’s actually quite clever when you think about it). Searching in context hasn’t been Google’s strong suit, but this new update improves upon the contextual search features used when looking up local results. The stores that rely on their local region to make a living are going to see that this update can help them in many different ways, but it’s also going to make sure that these services and online presences are going to resonate with quality. The content you’re putting on your site consistently is ultimately going to determine how successful it will be, and if you’re updating your site with low-quality content all of the time you’re going to notice a change in your traffic and revenue as a whole. If you want to make the most of this Pigeon update you’re going to have to keep a very close eye on your website analytics. Try to find specific pieces of content or keywords that are going to draw traffic towards your page, grow yourself organically and you’re going to see the difference in your profits. The pigeon update is going to make and break a few people, but being one of those “makers” is going to take a bit of thinking (and, of course, a decent amount of work ethic). --- - Published: 2014-08-05 - Modified: 2014-08-05 - URL: https://localseotampa.com/how-to-find-a-good-local-seo-specialist-201408/ SEO is tricky for most people, and local SEO is just as difficult to wrap your head around. Seeing as a lot of people aren’t really sure where to begin specialists can come in handy, but finding the proper specialist is obviously a task that isn’t left to be desired. Great businesses and services always have specific traits about them that are appealing, if they didn’t have these they wouldn’t have garnished the reputation they hold so dearly today. Figuring out what makes a great local SEO specialist is a great start, but from there you’re going to have to do a bit of searching to get everything just right. It shouldn’t be too hard with the traits listed here, because most local SEO specialists are going to fit the criteria accordingly. Experience Just like anything else experience is going to do a lot for your company (and more importantly your local SEO campaign). If you try to work with an SEO specialist that has little to no experience you’re going to regret it, and some people might not even know if they’re an experienced specialist before the project is underway. Make sure you’re aware of the education and understanding the individual has regarding SEO before you hire them, and having past experiences (as well as past examples of SEO work like a high ranking webpage of his own/other clients) is always a good sign. Experience is crucial in this situation, so don’t go out and hire a 14 year old to manage the SEO campaign of your e-commerce site. The right specialist should always be aware of the 3 major levels associated with SEO (those being On-Page Optimization, Off-Page Optimization and Technical). Ask them about these before anything else, it’ll give you an idea of their skill-set rather quickly. Communication If they have the experience they need to be able to communicate the intricate dealings that are associated with local SEO campaigns to you, you aren’t an SEO expert and you probably aren’t going to know what all of the terms and other things mean. It isn’t your duty to comprehend the handling of SEO completely, that’s why you’ve taken it upon yourself to hire a specialist in the first place! If the SEO expert you’ve looked at potentially hiring can’t even speak the same language as you how will you get anything done? Make sure that they’re able to communicate effectively before hiring them, because you never want to get stuck working with someone who’s simply incompatible with yourself. Ambition You don’t need to hire anybody who is just looking to make a quick buck, the best SEO experts look at every project as a way to practice and hone their skills. When they hone their skills they not only have the ability to provide a better SEO services for other people, but the can also do it for any of their personal sites as well (resulting in more income). --- - Published: 2014-07-28 - Modified: 2018-04-11 - URL: https://localseotampa.com/how-to-select-keywords-for-your-seo-campaign-201407/ SEO is a major component of online presence building these days, and if you want to stand out from the rest of the group you’re going to have to get down and dirty with SEO. Many people would look at SEO as a tedious task that is a bit of a pest when it comes time to work on it, but there are ways to make the entire process simpler. Keeping it simple is not only crucial for a bunch of other things in life, but it also allows you to breathe easy and not worry about the intricate details so much. Keywords shouldn’t be taken lightly, but there are different ways to go about finding the proper keywords needed for your SEO campaign. Every campaign that you manage (whether it be PPC or SEO) is going to require a bit of keyword research, and approaching any campaigns without the proper research protocol in place is just idiotic! There are three major things to look at when you’re choosing your keywords, and using these three rules during your search should make things a breeze. Make sure that the keywords you’re using are relevant, there’s no point in trying to rank for “hot dog stands in New York” if you’re building a campaign related to soccer cleats. There needs to be some sort of relevancy between the keyword and the target category if you’re going to succeed, and this is an absolute must. The second thing to look out for would be the competition pertaining to that specific keyword. You don’t want to try and rank for a keyword that has a large amount of competition and low PPC rate, so try to find the perfect balance and you’ll be just fine. Competition isn’t always bad, but when there’s way too much there really isn’t a point in approaching that specific keyword. The average monthly search volume is the final trait that you should definitely be taking into account, because if nobody is searching for the keyword in the first place how are you supposed to draw traffic in? There’s absolutely no point in ranking for a keyword that doesn’t have a decent amount of monthly searches, because the lower the number the lower your profits are going to look. Aim for the higher average search volumes when it comes to searching for a keyword and you should be just fine. It can be a little bit hard to comprehend at first, but keyword research is actually quite easy. Many people make use of tools and other plug-ins and such that can make the experience that much easier, so that’s another thing to look into as well if you’d like. SEO and keyword campaigns aren’t limited to any type of person, everybody has the ability to go out there and put together a high quality campaign with the perfect keywords in place; they just need a little bit of help sometimes. --- - Published: 2014-07-21 - Modified: 2014-07-21 - URL: https://localseotampa.com/social-media-for-seo-small-and-local-businesses-201407/ As a local business it can be tough to stand out from the crowd, and as a result you need to be creative and clever with the marketing tactics you’ll be using. SEO (search engine optimization) is a process that is absolutely dominating the internet these days, and it’s pretty reasonable to see why it’s happening. Search engine giants like Google and Bing have taken it upon themselves to throw the internet on their backs (theoretically of course! ), and as a result most webpages take it upon themselves to appeal to these search engines. This process of appealing to them is what SEO is, and it’s critical that local businesses know how useful it is. When you’re making use of social media platforms like Twitter you’re actually attributing to your online presence in more way than one. Not only will you be interacting with customers and people who can relate to your business, but you’ll also be building high-quality links (of the inbound sort) to strengthen your rankings regarding search engines. The better your ranking, the more customers and business you’re going to be seeing. It’s a competitive industry when you’re working with a small demographic, so being on top is always ideal. Not only do they give you an opportunity to create quality links to your site, but you can also create an abundance of them in a small period of time. Promoting your company’s website will allow consumers to do the same, and we all know that business is a numbers game when it comes right down to it. Twitter isn’t the only social media platform that would apply here, as Facebook and Google+ would be just as relevant as the latter. You might think that Google+ holds a bit more merit than the others (simply because it’s a Google product itself), but it’s all about putting your eggs into multiple baskets. It does help to have an online presence related to your company with Google+, and most people will let you know that it can be more important than the other social media giants out there. Not only will you be able to provide people with what your service is all about, but you can even set-up a profile that has your address and other neat little tidbits through Google+. For SEO purposes it’s always nice to go above and beyond the normal Google+ profile, so fill yours out thoroughly and you should see some results. How fast your content will appear on these search engines is important as well, but it might not be as crucial to you since you’re more than likely a smaller business (that doesn’t mean that there’s no competition). These search engines “crawl” across webpages in order to index them, and the popularity of a particular page can help this process go by faster. Promoting yourself on social media should not only give you a popularity boost, but it would also alert the crawlers that there’s new content available from your... --- - Published: 2014-07-14 - Modified: 2023-07-28 - URL: https://localseotampa.com/getting-the-most-out-of-your-new-website-seo-201407/ When it comes to optimizing your site for the best search rankings possible you always want to start fresh, and this rings true even though you may have a site already developed. When you work in the SEO optimization techniques from the very beginning the results are going to be much better, and no matter how you go about creating your websites you need to be able to create a friendly site when it comes to your search ranking optimization. There are a few different things that you should take into account when you’re building your brand new website, and we’re going to go through a few of them to make sure that your website creation process is foolproof! The reason you need to soak up this information is because search engines are pretty much the most common means of traffic, and traffic is what every single site is searching for. Make Use of the Proper URL Structure When you’re purchasing your domain you should always make sure to use proper etiquette. Things like hyphens when you’re connecting words (as in multiple word domains) or even putting relevant keywords into it are ideal for SEO purposes. Irrelevant characters and stuff that doesn’t make sense should be avoided, but that’s pretty much common sense! Efficiency Pertaining To Your Navigation When it comes to the actual functioning portion of your website (more so the navigation component) you need to make it as simple as possible. Although it needs to be simple, it can still look “pretty”, so find the right balance and work your magic. Navigational menus are usually found at the top or sides of a website (the left side specifically). Some websites will put it in another location, but due to recent studies regarding eye-tracking on the computer suggest these are ideal spots. It’s important for SEO purposes, so just do what you can. The Use of Social Media Social media platforms like Twitter and Facebook are a god send when it comes to SEO, and this simply because it draws in other sources of traffic. It isn’t necessarily a large component to look at when it comes to ranking your website, but it’s always good to have implemented anyways (and it just adds another dimension to your site). Optimize Your Images Make sure that the images you’re using on your site are optimized to not only fit, but fit well. Images that are blurry or block out portions of your site are never good, and try to keep them low in file size for the sake of your visitors (20-100kb would be the recommended size). When it comes to the file names and alt text of your images you can use this to your advantage with SEO as well, as implementing a few keywords (or even LSI’s) within them will help you rank your site more efficiently. Most people overlook the optimization of images, and that’s probably why so many people fail when it comes to building a successful... --- ---