The B2B Marketer’s Guide To Strategic Keyword Discovery

Keyword research for B2B (Business-to-Business) audiences is a crucial step in an SEO company’s strategy, requiring a different approach than B2C (Business-to-Consumer) keyword research. B2B keyword research focuses on understanding the specific needs, language, and search behavior of business customers. Here’s a guide on how an SEO company can conduct effective B2B keyword research: Optimizing …