When people were just getting started with SEO they’d frequently increase their keyword density so that they could move up in ranking. This eventually led to people trying to find the “perfect” number of times to repeat a keyword so that they could convince the search engines of their page’s relevance. Unfortunately, this led to …
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Although most law firms understand that it’s important for them to have a website, many don’t know much about using search engine optimization (SEO) to get organic traffic for lead generation. Fortunately, there are some tips that you can use here so this task doesn’t feel so daunting. Identifying Law Firm SEO Keywords Your first …
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The acronym NAP is probably one you’ve heard of if you’ve been working with SEO, especially local SEO for a while. It’s one that has a big impact on any business that wants to rank high up on the Search Engine Results Pages (SERPs). Not only do you need to understand what NAP is but …
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Page speed refers to the amount of time it takes for your website’s content to appear in front of your users. With this definition in mind, you can see that this will affect your users’ experience. When your website has a slow load time people are going to leave and this will harm your SEO. …
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Evergreen content can be simply defined as “content that never goes out of style.” It’s the opposite of news and other trending content. This content is high-impact, in-depth content that can be valid for people for up to two years (oftentimes longer). Benefits of Content That’s Evergreen An evergreen topic is one that people will …
When you’re working with local SEO (search engine optimization) marketing you’ll come across the NAP which stands for your business’s Name, Address, and Phone Number. This is one of the main things you’ll need if you want to rank high in the SERPs (search engine results pages). NAP consistency and accuracy have many benefits besides …
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In the past SEO (search engine optimization) use to be somewhat magical: If you do this, then maybe you’ll get the results you want. Fortunately, Google has made it much clearer today. Now we have certain guidelines to follow to get the website traffic we want. For this Google wants to see your website’s expertise, …
When the internet was just getting started people could get away with simply creating large, all-text articles. However, as the internet has grown older this no longer works if you want your site to make a good impression on visitors or the search engines. Now when people go online searching for information they expect to …
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There is more to creating a website than simply ensuring that your visitors can find what they’re looking for there. You also want to make sure that your website is optimized to convert. After all, you don’t want to take the time to redesign your website if it can’t win new business, retain customers, and …
Growing a legal practice is hard and we know it very well. The easiest way to achieve success is to acquire clients through referrals. However, this is an old traditional way and isn’t enough to stand out in the current competitive world. It is important to attract clients that are looking for legal advice and …
