Top 6 Ways in Which Social Media Impacts Search Engine Optimization

Top 6 Ways in Which Social Media Impacts Search Engine Optimization

Even though there is no such evidence that points towards a direct role of social media in SEO, it does play a role. Many would argue that Google does not use any signals by social media websites to affect the ranking mechanism, but social media offers a number of marketing tools that can elevate and …

Selecting the Right Online Reputation Management Company

Selecting the Right Online Reputation Management Company

Online Reputation Management has drastically evolved and changed the manner in which people perceive products and services. More and more people are using the internet to evaluate the credibility and quality of products or services based on the online profile of the company/brand. Hence, to manage the credibility of your business, it is very important …

What SEO Strategists Should Know About Google Penguin 4.0?

Google Penguin 4.0

When it comes to introducing key updates with regards to SERP algorithms, Google- the most admired and popular search engine has behaved like the proverbial slow and steady tortoise. Though, the search engine in the last few years has led to some modifications and adjustments that have kept smartphone users in good humor, these updates …

Six Evaluation Standards to Reinforce Your SEO Promotions

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Anything that is quantifiable can be improved and measured more effectively through standardized parameters if SEO specialists are to be believed. For a start, any search engine marketing or optimizing campaign that you launch takes anything from 8 weeks to six months to show the desired results. If your campaign failed to deliver the goods …

Proper SEO Keyword Usage within a Site

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Proper SEO optimization remains incomplete without the inclusion of SEO keywords. Keyword density within content is vital towards website ranking and traffic. The keywords decided for some content should summarize the specific topic so that proper indexing can be carried out. However, keyword stuffing should be avoided as it might seem unnatural to the visitors. …