How to Build a SEO Strategy That’s Resistant to Google Algorithm Updates

At the beginning of June Google released a “broad core algorithm update.” They seemed to hope that nobody would freak out because of this update, but people freaked out anyway. Some sites like CCN even went so far as to report a 90% decrease in their organic visibility. This is just one example of how …

John Mueller’s Answers to Negative SEO Attacks

John Mueller from Google recently answered a question about a suspected negative SEO attack. This question was based on a website’s owner’s belief that they were getting a lot of spammy links because their competition was attempting to lower their rankings. The website owner wanted to know whether they should continue to disavow these links …

How To Use Google My Business To Give Your Local Seo A Boost

Today, Google my Business is very important for websites, especially those that are concerned with their local SEO SERPs. This is because it heavily influences what shows up underneath of when a map is seen by your visitors. It’s important to understand that this is different from what shows up in the local organic though. …

How Digital Marketing Channels are Being Used by Small Businesses Today

Small businesses (those with limited revenue and between 1 – 500 employees) are now investing more money in digital marketing and less on traditional marketing. About three-quarters of today’s small businesses utilize social media to generate sales and share information about their brand. They recognize how it offers immediate value when it comes to increasing …