When it comes to Search Engine Optimization (SEO) you’re entering into a really competitive, quickly evolving marketing field. Throughout its history there’s been a lot of algorithm updates, new techniques and help from new technologies too. While algorithms weren’t updated too often in 2017, many experts believe this will change in 2018. 7 SEO Trends …
Mobile and Voice SEO are Driving Factors in 2018
You can think of SEO as the offensive line of internet marketing today. This is especially true of mobile SEO and voice SEO. Nevertheless, it isn’t something you’d expect. In fact, oftentimes it gets overlooked and unrecognized. However, knowing exactly how to use it is an important part of your marketing success. There are actually …
Continue reading “Mobile and Voice SEO are Driving Factors in 2018”
How To Invest Properly For SEO, PPC (Pay Per Click)
Every business has its own promotional money earmarked. The problem is that online promotion can cost a good dollar. To get to the top of the search engine pages or even to set up a PPC or Pay Per Click program can not only be costly but call for a lot of work. We need …
Continue reading “How To Invest Properly For SEO, PPC (Pay Per Click)”
Three Ways Social Media And SEO Work Well
Now that social media is the 800lb gorilla in the room for organic traffic and SEO specialty; it has Google crawling all over it in a marriage of necessity that benefits both. That being said, know how to use social media and SEO is of such great importance that to avoid it would be foolhardy, …
Continue reading “Three Ways Social Media And SEO Work Well”
The Tricks And Traps Of Local SEO Reputation Management
As a business owner and especially a small business owner, your online presence is a lifeblood of your success. That being said, your reputation online is just as valuable as your brick and mortar reputation. In order to maintain a good rep and mage it when things go wrong is what we’ll look for here. …
Continue reading “The Tricks And Traps Of Local SEO Reputation Management”
A Bird’s Eye View Of The New Google Posts Feature
Once again Google has upended the apple cart by introducing a new free feature for market4ers to use to give their websites a boost. It’s called Google Posts and is a feature for the GMB aka Google My Business platform. This new feature allows for people to post a 300 word update regarding their business …
Continue reading “A Bird’s Eye View Of The New Google Posts Feature”
Several Ways To Know If Your Small Business SEO Campaign Is Working
One’s small business SEO campaigns are a major investment in time, money, and resources. Some people believe that things will happen overnight when in fact it may take some time to see results and a longer period of time to see the kind of results that turn into a good ROI. Well, there’s more than …
Continue reading “Several Ways To Know If Your Small Business SEO Campaign Is Working”
It’s A Two-Way Street Regarding An SEO Service
Doing SEO properly is a two-way street. The SEO expert and the client must see eye to eye on all things or they’re headed toward disaster. SEO isn’t some magic bullet that will propel your website to the top of the Google search pages overnight. It’s a combination of long and short term strategies and …
Continue reading “It’s A Two-Way Street Regarding An SEO Service”
Making Sense With NAPs
Your Name Address and Phone number are what we call in SEO, NAPs. This information is vital to be placed strategically on your website. Without it you’re losing traffic and revenue and we’ll look at why. When search engines and customers are looking for your goods and services, the data including your NAPs is of …
Why Local SEO Is Your Best Friend
If you’re new to the term ‘Local SEO’ then sit down and get some coffee or a soda because your world is about to change. Local SEO is nothing more than doing SEO with keywords and keyphrases and keygroups that exploit words and phrases and terms particular to your location. That means word like the …