Google is continually changing its PageRank algorithm, and these changes result in the search engine optimization (SEO) industry constantly changing. The result is that today many of the traditional standard practices are now deadly sins, and you don’t dare commit them without being penalized by Google, who may even kill your ability to rank. Therefore …
You have a new website you’ve spent a lot of time creating. For its design, you’ve chosen to use a WordPress theme. Now that you’ve moved on to marketing, you hear a lot about SEO. Somewhere along the way, you may have heard that the theme you’ve chosen will affect how you rank in the …
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You’ve heard of SEO. You’ve also heard of the various factors that help you rank higher on the Search Engine results pages (SERPs). What you may not know is that there are different types of SEO in existence today. Now that you’ve been told that there are different types of SEO, you may wonder what …
With Google Trends you’ll be able to get information about a keyword’s popularity on this search engine and YouTube too. This is a website that analyzes information throughout various regions and languages. The information is then presented to you in the form of a graph so it’s easy to compare and understand. Reasons Why Using …
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It’s important to think of your website as a living, breathing part of the online world. This is why things like SEO and creating fresh content are so important to both your visitors and the search engines alike. When you don’t make these updates the search engines will think your website is “dead.” These are …
Search engine optimization (SEO for short) is the practice of optimizing your website so that it reaches a high ranking on the major search results pages (SERPs). It focuses on improving your rankings in an organic (free) fashion. This should be a part of every website owner’s marketing plan, especially if you’re interested in generating …
For those running a business that uses e-commerce, search engine optimization (SEO) is a necessity. With increasing e-commerce competition (especially in light of the coronavirus pandemic), SEO is one of the only effective ways to stand out and increase traffic. In this article, we’ll go over how e-commerce SEO can naturally increase your web traffic, …
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2020 is a year that marks several anniversaries, one of which is the 20th birthday of Google Ads. Now that may not sound like a big deal, but you may change your mind when you think about just how integrated into life Google Ads have become. In recent years, internet advertising has gone through several …
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The COVID-19 pandemic has made it so that most people are going out for exactly what they want and returning home without making any unnecessary stops. That is why it is critical for business owners to take advantage of local search engine optimization, or local SEO. Whether it’s to find the nearest Mexican food restaurant …
Search Engine Optimization, when done properly, is better than any targeted advertisement campaign. That is because over 90% of internet searches go through Google and Google’s algorithms use keywords that people type in to help bring up pages that they might be interested in which could be yours. Particularly in industries where you must see …
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