Local SEO for dental practices is important because this is how people who are searching through Google for a dentist will find you. According to one Google study, this is exactly what about 80% of consumers do: They turn to the search engine to provide them with information about products and services that are available …
Today we live in a hyperconnected world and work in a highly competitive business environment. This makes it crucial for companies to share their core message with their target audience online. The best way to make this happen is through using SEO content. When this is done right and in combination with other marketing strategies …
Regardless of how influential you think you are, if you own a consumer-based law practice, you own a local business. This means that your business is drawing clients to it from a very specific geographical area – one that’s based on where your law offices are located. One of the keys to getting new clients …
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Many changes are taking place in SEO today thanks to the rise of mobile search. The most dramatic change has occurred regarding local content. Most of us realize this is because of the 2014 Google Pigeon update which allowed for greater search visibility for local directories. It’s responsible for giving local content a foothold. Now …
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Although most people know their website needs SEO and how they’ll benefit from it, they don’t truly understand what these benefits are. Until you understand these benefits you may feel like doing just a little of something is better than nothing. Your Listing in the Organic SERPs is Your Website’s Primary Source of Traffic Organic …
As a small business, you probably have a small budget for online marketing. This is a good thing because small business SEO prevents you from wasting money on poorly thought out, poorly executed campaigns. There are several ways in which you can use your money smartly here. Pay-Per-Click Advertising One form of advertising that’s proven …
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There are many advancements that are changing how people search for things online today – especially when searching for local businesses. One of the biggest changes is that mobile internet use now surpasses desktop use today. At the same time, voice-powered digital assistants are steadily growing too. According to several studies about one-third of all …
Entering the world of search engine optimization (SEO) may make you feel intimidated. This is because there’s so much to learn and the amount of information continues to grow as Google makes new updates. While it’s true that there’s a learning curve in the beginning, once you move past this you simply need to stay …
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Every business has its own promotional money earmarked. The problem is that online promotion can cost a good dollar. To get to the top of the search engine pages or even to set up a PPC or Pay Per Click program can not only be costly but call for a lot of work. We need …
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Now that social media is the 800lb gorilla in the room for organic traffic and SEO specialty; it has Google crawling all over it in a marriage of necessity that benefits both. That being said, know how to use social media and SEO is of such great importance that to avoid it would be foolhardy, …
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