If we’re honest, most people spend a lot of time on social media today. Most Americans spend about two hours a day there. If you work with search engine optimization (SEO) for a living this is something you may justify as being necessary for your business. After all, you want to stay “up-to-date” with what’s …
Search Engine Optimization is something that companies and businesses almost cannot live without in the current day and age. That being the case, it is very much a place of contention for these businesses and companies as they vie to be at the top of the list of search engine results pages or SERP. While …
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This year has changed a lot of things, including making the world even more digital than it was before. As online shopping grows, small business SEO is also becoming more important. With this in mind, you should know that there are a few things you can do to set your business up to be successful. …
For those running a business that uses e-commerce, search engine optimization (SEO) is a necessity. With increasing e-commerce competition (especially in light of the coronavirus pandemic), SEO is one of the only effective ways to stand out and increase traffic. In this article, we’ll go over how e-commerce SEO can naturally increase your web traffic, …
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2020 is a year that marks several anniversaries, one of which is the 20th birthday of Google Ads. Now that may not sound like a big deal, but you may change your mind when you think about just how integrated into life Google Ads have become. In recent years, internet advertising has gone through several …
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It’s happened to small businesses all over the country, and even around the world: a big corporation rolls into town sets up shop and before you know it, all the mom-and-pop stores are going out of business. Large corporations have a few advantages over small and medium independent companies, but one of the biggest is …
One of the key aspects of local SEO is targeting specific locations like cities. But what if you want to target multiple cities at once? Well, using local SEO is one way to do this. However, it’s easy to wrong and actually end up hurting your search result ranking. When it’s done the right way, …
Organic search results are the goal of any search engine optimization (SEO) campaign. It’s surprisingly easy to have a high ranking in your search results thanks to a strong local SEO marketing strategy. If you’re struggling to rank highly in search results, it’s almost a sure sign that something has gone wrong with your local …
There’s no question that the pandemic has had a huge impact on company budgets, especially when it comes to marketing. Shutdowns have meant lower profits, and that means that nonessentials will have to be cut out of the spending plan for a while. So, why is SEO an essential part of marketing in the pandemic, …
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Most multi-location and small businesses come across a similar predicament while competing with big national level brands and that is a limited budget. This is the reason why local SEO is a powerful marketing weapon. It provides an opportunity for smaller businesses to compete with the larger brands in the continuous battle for surviving in …
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