In the past header tags were a critical part of SEO but not anymore. This doesn’t mean they’re unimportant though. Indirectly they’re able to influence your rankings since they make it easier and more enjoyable for your readers. They also provide keyword-rich content for the search engines themselves. As such, you should still be maintaining …
Many online marketing trends come and go but there are some that stick around to help businesses find new ways of reaching their target audiences. With the new year quickly approaching, it’s time to think about implementing some new things that’ll help you turn your internet marketing strategies up a notch. Voice Search Over the …
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Search engine optimization (SEO) is defined as directing non-paid (a.k.a. organic) traffic to your website by having keywords that are relevant to your website rank high in the search engine results pages (SERPs). You can see these rankings on popular search engines like Google, Bing, and Yahoo. These rankings are based on what they deem …
There are many articles about Google “SEO trends” but all of them say basically the same thing: Things will continue to change. This is why it’s so difficult to find a definitive list. Nevertheless, here are some trends for 2020 that have been seen starting to form throughout 2019. Google is Highly Focused on Intent …
People who provide content management to SEO agencies are constantly being asked what they charge. Regardless of how they answer this question, they’re often told that they’re charging either too much or too little. This makes one wonder if anyone knows the true value of good content today. The Importance of Finding Good Writers When …
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Every website needs writing so the search engines understand what it’s about. However, not just any writing will do. Your words must engage shoppers while also providing SEO content. While this may sound challenging, there are some tips that will help make things easier for you. Start with an Outline Remember how your high school …
Since 2015 not only have more people started depending on mobile devices, but they’ve also started using multiple ones to complete their purchase journey. As this happens a person’s Local Pack and algorithms will change, especially regarding their proximity to the business’ location. Having NAP consistency is important to both humans and Google here. Starting …
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When we think of the holidays most of us think about spending time with our friends and family. However, as a business owner this is a time that’s full of lots of potential for you, especially now that consumer confidence is at an all-time high and unemployment is low. This is a combination that could …
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When you start a business, you probably think of what you want to sell, what you want to call your business, make sure you have some money, and even build a website. But where are your customers? You won’t have a business without them and they’re not simply going to find you. Instead, you must …
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SEO (Search Engine Optimization) is a busy and dynamic market. Search engines regularly change their algorithms adding new factors you must account for. Gone are the days when you could simply create low-quality content spiked with keywords. Now it’s more about content marketing which not only requires a human touch, but also financial and creative …
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