The coronavirus pandemic was something that no one saw coming, and it has affected the economy in huge ways. It has also brought the importance of internet marketing into the spotlight. When states went into lockdown, many traditional brick-and-mortar stores had to shut their doors. However, this was not the case for digital commerce. While …
A Modern Guide To Google Reviews
It’s the 21st century, and if that means anything for business it means that having positive Google reviews is a must. Lots of positive reviews on google are a great way to gain the trust of potential consumers. Mostly because they are more likely to trust their fellow consumers than the companies they’re buying from. …
Five Tips For Local Search In 2020
The COVID-19 pandemic has made it so that most people are going out for exactly what they want and returning home without making any unnecessary stops. That is why it is critical for business owners to take advantage of local search engine optimization, or local SEO. Whether it’s to find the nearest Mexican food restaurant …
5 Tips For Selecting The SEO Company In Tampa
While it may be the hot term for companies these days, there’s a reason everyone is putting importance on search engine optimization or SEO. It doesn’t matter how beautiful your website is if no one sees it. And choosing the right SEO company can mean the difference between a significant increase in organic traffic to …
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Copywriting And Content Writing
In order to get the most out of content creation, it’s important to know how to create and manage content and the different types of content creation available. It’s easy to be confused by these different types, especially content writing versus copywriting. While similar, they hold distinct differences that are important to know for content …
Attract Local SEO To Your Dental Practice
If you own and operate your own dental practice, or if you are the person responsible for attracting online traffic to a dental practice, then you’re going to want to account for the difference between search engine optimization (SEO) as you might traditionally think of it and local SEO. The difference is simple to understand, …
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Tactics For SEO Title Tag Optimization
Title tags may be the first skill learned by SEOs, but that doesn’t mean they should be dismissed as a beginner’s technique. Title tag optimization is important for any SEO. Cyrus Shepard, a Moz SEO consultant did a talk on Advanced Title Tag Optimization, during which he explained the critical nature of title tags in …
What To Do With An Old Blog Post
In the early 2000s, something new hit the internet: the corporate blog post. For a few years, it seemed like every company with a website was coming out with a blog. But with this influx of quantity, came a serious reduction in quality. Many of these blog posts focused solely on filling up a page …
Is Taking The Time For SEO Really Worth It?
In the day and age of e-commerce and all things digital, chances are if you’re a business owner you’ve heard about the importance of SEO when it comes to increasing your company’s visibility on the net. But you might be asking yourself, is it really worth it to spend the time to create and upkeep …
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How To Use Heatmaps To Boost SEO
The use of heatmaps is essential in understanding how visitors interact with your website. They have become a must-have for digital marketers and can help them learn which images attract the most attention, or what catchphrases draw the biggest number of clicks to a page. If you’re new to digital marketing and the somewhat complicated …