There are many articles about Google “SEO trends” but all of them say basically the same thing: Things will continue to change. This is why it’s so difficult to find a definitive list. Nevertheless, here are some trends for 2020 that have been seen starting to form throughout 2019. Google is Highly Focused on Intent …
Local SEO Strategies to Help You be Seen in Searches
One of the most enduring, yet elusive business principles is finding your target market. Today this has more to do with finding your “geographic” market since most people are using mobile devices to find businesses. The What and Why of Local SEO Many strategies now exist allowing businesses to tap into a person’s local search …
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Troubleshooting Failures in Local Ranking
There are some search engine ranking puzzles that are so complex that they require a formal competitive audit. However, many of these puzzles simply require a few minutes of your time to run through a checklist of the 10 most common issues that cause your business to rank lower than you believe it should. Once …
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Why Hiring Local SEO Has Advantages
In order to be seen on the search engines, your website needs search engine optimization, commonly referred to as SEO. There are many advantages to having local SEO done for your website. Here we will explore the various advantages there are. When using local SEO, you often find that you are able to have excellent …
How To Explain SEO To Your Clients
As a website owner your goal is to get as many people as possible from the search engines to visit your website. This is what’s known as search engine optimization (SEO). There are some people (known as SEO specialists) who find it easy to sell this process to website owners. However, they’ll occasionally encounter someone …
Understanding Forensic SEO
Forensic SEO is one of the main areas in which SEO has truly evolved over the past 10 years. Now it seems like everyone knows about this practice. Unfortunately, there’s still some confusion about it though. Understanding the Basics Although nobody knows where the term started, this form of SEO is about dealing with a …
Today’s Challenges for Small Businesses
Simply opening a small business is a big achievement. However, once this achieved, there’s an even bigger challenge: maintaining that business. This is because there are several small business challenges every business must face (e.g. hiring the correct employees, building the brand). These are things that most of the larger companies have long outgrown. Depending …
Digital Marketing Tactics To Employ By The End Of This Year
As the year ends, you should know that there are still things that can be done to make an impact on your internet marketing. These are things you’ll want to get to work on right away, before the holiday season arrives. Elevate Your Best Voice When you want to improve the conversions on your existing …
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How Email Marketing Gives Your SEO a Boost
Unfortunately, the connection between email marketing and SEO isn’t obvious. After all, Google doesn’t crawl through and rank each of your emails nor does having a large list of email subscribers help you rank higher for your keywords of choice. This doesn’t mean that it isn’t a helpful tool though. In fact, it’s able to …
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Why It’s Important For Contractors To Improve Their Local Seo
About 33% of all the mobile searches conducted on Google are local. Searching for things “near me” is fueled by mobile technology. When people are out doing things they want to know the best places to do other things. As a contractor you may wonder if this affects you, but as mobile search continues growing …
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