In the dynamic world of business, marketing serves as the bridge between a company and its customers. To navigate this landscape effectively, marketers rely on a foundational framework known as the 4 Ps of Marketing: Product, Price, Place, and Promotion. This concept also referred to as the marketing mix, was popularized by E. Jerome McCarthy …
Questions To Ask Before An SEO Company Is Hired
It is normal for any business to wonder if they should hire an SEO Company. Before you decide if you want to hire a search engine optimization company, you need to look at a series of questions first. If you are uncertain about what exactly SEO entails, know that there are many components of it. …
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How To Optimize Your Law Firm Website’s Navigation
It’s somewhat tricky to set up your website’s navigation. Nevertheless, it plays a vital role in your user’s experience and your legal SEO (search engine optimization). Unfortunately, these two don’t always agree with each other, but if you work with an SEO company, you’ll be able to achieve a good balance here. What are the …
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A Look At Newsjacking
Most social media users spend around 2.5 hours per day using this media. Therefore, newsjacking has become a hot marketing strategy for brands today. With it, your band can be in the center of the conversation as long as it’s done correctly. For help creating a successful strategy, you’ll want to hire an SEO company …
Social Media As 2023’s New Google
For a brand to be successful in 2023, it’ll need a good, solid social media marketing strategy. This is because more people are searching for things there than ever before. With Google’s new Short Video Result Type, you can use your social platforms to give your organic traffic a boost. Why should your SEO marketing …
Social Marketing Tips For Financial Brands
Most people who invest online start by collecting information before making their investments. This is how they find new brands, services, and products. Therefore, as a company, it doesn’t matter if you use social marketing or search engine optimization both work well to attract new customers to help sustain your brand’s growth. With this in …
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Creative Ways To Market Your Small Business
Big companies understand that their success depends on investing a lot of money in marketing so they can get the attention of prospective clients. Unfortunately, small businesses, especially the ones that are just getting started, also know this truth but don’t have a lot of money to invest in small business digital marketing. On the …
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Why Social Media Is Vital To Your SEO Success
There are many great benefits to using social media for your business, one of which is that it helps you with your other digital marketing efforts. For instance, while it isn’t a ranking factor for your lawyer SEO, its benefits do feed into it. Therefore you need to invest in both of these. This combination …
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How To Optimize SEO For Voice Search
Throughout the past decade, we’ve frequently heard that the future of online search lies with voice search, and now it’s finally here. Today, 66.3 million American households own a smart speaker, and 71% of these owners say they prefer to use them instead of typing out their queries. Experts believe this number will continue to …
Understanding Your Website’s Priorities
When you first design a website, you’re eager to get started. You want to have the best, fastest, most efficient website that earns as much money as soon as possible. Unfortunately, if you’re like most entrepreneurs, this isn’t possible. Since your budget and resources are limited, you’re faced with some hard choices. Understanding the Importance …