In 2020 about 87% of customers admitted to reading Google reviews before purchasing a business. This number will continue to grow as customers become more reliant on businesses’ online reputation to decide whether they want to shop with them. With this in mind, you can see the importance of having positive reviews there. Why Google …
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In the past SEO (search engine optimization) use to be somewhat magical: If you do this, then maybe you’ll get the results you want. Fortunately, Google has made it much clearer today. Now we have certain guidelines to follow to get the website traffic we want. For this Google wants to see your website’s expertise, …
While it may be the hot term for companies these days, there’s a reason everyone is putting importance on search engine optimization or SEO. It doesn’t matter how beautiful your website is if no one sees it. And choosing the right SEO company can mean the difference between a significant increase in organic traffic to …
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With the rise in online competition and the continuous launching of new websites, it is time to rethink your content marketing strategies and you need to invest in SEO. These websites have to meet specific requirements that are set by search engines such as Google and here the SEO strategies are significant. You have to …
Introduction If you want more exposure to your company’s website, you need to think about being on the first page. But many websites want this, and the fact of the matter is, not everyone can be on the first page. If you have ever wondered why your site is on the first page, continue to …
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Traditionally, accessibility hasn’t been given much thought in terms of SEO and web development. However, there are some reasons why its importance is something you shouldn’t overlook. How WordPress Addresses This Issue Unfortunately, WordPress addresses this issue as though it were an afterthought. This is because they’ve created a plugin to take care of things …
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While some people will try to convince you that SEO is dead and keyword research is no longer important, we’d like to respectfully disagree. It’s not dead, the approach has simply changed to one that’s topic-driven. Nevertheless, we must still understand how people shop for our products or services. This requires a methodical approach so …
There are two things that have changed the digital marketing world as we know it today: SEO (the technical process of increasing the quality of traffic and attracting a lot of visitors to your website) and content marketing (using valuable and relevant content to drive profitable customers to your website). Together they’ll provide you with …
SEO and social media marketing are often viewed as mutually exclusive marketing practices. This is because social media links aren’t very helpful with SEO link-building and social media SERP results typically don’t convert leads into customers. However, social media marketing is beneficial in finding customers who are actively looking for something you’re offering. This doesn’t …
