It’s important to think of your website as a living, breathing part of the online world. This is why things like SEO and creating fresh content are so important to both your visitors and the search engines alike. When you don’t make these updates the search engines will think your website is “dead.” These are …
Even though you may believe that your website’s content is both complete and thorough you’ll want to create FAQ pages to help fill in any missing gaps. While you may understand the importance of this, you should know that they’re also beneficial in other ways as well. Does having a section of frequently asked questions …
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Although SEO has evolved in numerous ways the one thing that hasn’t changed is how important it is to be listed on the first page of Google’s SERPs. Studies show that even if you’re listed at the bottom of the first page you’ll still receive more traffic than a typical ad. While there’s a lot …
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One of the first places many patients look when they want to find a doctor is Google. This is why you want your website to appear near the top of the SERPs (search engine results pages) so that people are more likely to click through and schedule an appointment with you. If your website isn’t …
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In 2020 about 87% of customers admitted to reading Google reviews before purchasing a business. This number will continue to grow as customers become more reliant on businesses’ online reputation to decide whether they want to shop with them. With this in mind, you can see the importance of having positive reviews there. Why Google …
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It’ll take at least 6 months to see the effects of your SEO. While you may see some results sooner than this, it’s also possible that it could take over a year to see results. This is why you shouldn’t prioritize speed over sustainability. Doing so will cause Google to become suspicious that you’re using …
When different departments within a company don’t communicate, projects fall apart. This is also what happens when businesses don’t understand the important role SEO (search engine optimization) plays in marketing. Unfortunately, most professionals don’t understand SEO’s role in driving traffic or why they need to hire an SEO service. Nevertheless, if you want an effective …
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When people were just getting started with SEO they’d frequently increase their keyword density so that they could move up in ranking. This eventually led to people trying to find the “perfect” number of times to repeat a keyword so that they could convince the search engines of their page’s relevance. Unfortunately, this led to …
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The acronym NAP is probably one you’ve heard of if you’ve been working with SEO, especially local SEO for a while. It’s one that has a big impact on any business that wants to rank high up on the Search Engine Results Pages (SERPs). Not only do you need to understand what NAP is but …
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Page speed refers to the amount of time it takes for your website’s content to appear in front of your users. With this definition in mind, you can see that this will affect your users’ experience. When your website has a slow load time people are going to leave and this will harm your SEO. …
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