Businesses that apply SEO and those that don’t, sure show a significant difference in success, but SEO doesn’t have to be the scary monster that it can appear to be. That being said, having the understanding of the anatomy of what makes for good business SEO is important to say the least.
SEO is both now, an art and science. There are fundamentals, that, if followed, will see results. It will be a crawl, but it will be upward. That’s the science part. Applying the theory and basics means a foundation from which your site should grow, however, knowing how to predict changes in search engine trends and surfer trends and applying that knowledge creatively, is the art part of SEO.
A good SEO firm, or even if your SEO pro is you, knows how to build on all this and make it look good in the final result. As a business, the basics must be there regarding SEO. Your site has to be professionally constructed. The relevant keywords must be prominent in strategic areas and usage. Mailing lists via newsletters must be done in coordination with every aspect of your site, and promotion must utilize every strategy for efficiency and success.
Keywords are important but they’re not the golden key they used to be. Just peppering your site’s texts with keywords just doesn’t cut it anymore. Nowadays, search engine algorithms look for this tactic and are penalizing for it. Your keywords have to be part of the overall communication of your site and placed properly in flowing sentences that are part of the general concept of the site.
Linkbuilding is still a good strategy, but the game has changed. It’s not about how many links to your site from other sites that’s important. What’s important is if there are links to your site from multiple sources of both authority sites and the general public. It’s because of the advent of social media that this is happening. If people are chatting about your site on social media and linking to you via hyperlinks in texts, graphics, or videos, then it shows the search engines that your site is active and not just some lump taking up html space.
The same goes for other strategies in business SEO. You need to have an active and robust local SEO campaign going on. Utilizing locale is of such importance that it cannot be understated. People in your area, potential customers, must know that you’re there. If your locale isn’t prominently seen on your webpages and promotion, you won’t get those customers. This is both technical and art. Reason being is that you not only promote your business but the community itself. If you have a cake bakery business, then make a cake decorated regarding a local popular or national event. Take pictures and videos and tag and describe them accordingly emphasizing on location. That will definitely get people talking on social media and much due attention to your site.
Overall, businesses benefit best from SEO by studying the field, knowing their clients, and providing a website experience that surfers and search engines find engaging.
