Content that’s an exact copy of SEO content that’s found elsewhere is considered “duplicate content.” In other words, you can’t just swap out a few words and hope that your page isn’t deemed duplicate content and thus have your site be negatively impacted. Instead, you must implement various methods and technical changes to prevent or …
How AI Impacts SEO
Marketers have been doing a lot of speculating about how they believe that search engines that use artificial intelligence will produce more answers than links. This fear has led them to also believe that there will be less traffic shared amongst millions of websites. While this concern regarding AI SEO is likely overblown, ask any …
How To Improve Your Web Design
Within the first five seconds that someone lands on your website, they’ll want to know what your business is about and how to easily find what they’re looking for. Having this information readily available for your visitors will enable you to have a low bounce rate, which means you’ll do better when it comes time …
How To Optimize Your Law Firm Website’s Navigation
It’s somewhat tricky to set up your website’s navigation. Nevertheless, it plays a vital role in your user’s experience and your legal SEO (search engine optimization). Unfortunately, these two don’t always agree with each other, but if you work with an SEO company, you’ll be able to achieve a good balance here. What are the …
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Solutions To Some Local SEO Challenges Faced By Top Enterprises Today
Many companies find that local SEO is challenging because they first need to have a national SEO strategy, then properly set up their Google Business Profile, and finally learn how Google handles priority search queries in different markets. This opens an infinite number of challenges – some of which are more common than others. Here’s …
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Reverse Engineering Google’s AI
Search Engine Optimization (SEO) has to do with getting your website to rank as high as possible for a specific term. This multi-faceted process involves both on-page and off-page factors (e.g., generating a link-building strategy, optimizing page loading speed, and reverse engineering Google’s AI). Since Google doesn’t share its algorithm with anyone, we must dive …
“Must Haves” For Your SEO Marketing Strategy
Every year at this time, we find ourselves wondering what our SEO marketing strategy for next year will look like. So, what are we expecting to see next year? 2023 will be the year of the customer. the brands that will succeed will be those that know, respect, and connect with their customers. What trends …
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Social Media As 2023’s New Google
For a brand to be successful in 2023, it’ll need a good, solid social media marketing strategy. This is because more people are searching for things there than ever before. With Google’s new Short Video Result Type, you can use your social platforms to give your organic traffic a boost. Why should your SEO marketing …
Important Search Optimization Tips
Google got its official start 24 years ago, in 1998. Although a lot has changed over the years, one thing remains the same: If you focus on the basics of website optimization, you can be quite successful. Of course, today’s basics are quite different from what they were in 1998. Today there were several things …
How To Create An SEO Strategy With A Small Budget
Everywhere you look, you see that big brands have a winning SEO strategy. This is something that you can have too. Even if your brand has a small budget, it can still be successful with search engine optimization. The key here is to learn how to prioritize. Identify your budget’s limitations. As a small business, …
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