The old adage, “There’s no time like the present.”, falls true when it comes to your SEO campaigns. Far too many webmasters sit around all delusional thinking that Google will see their site and love it and push it to the top of the search engines. This is fantasy, but if you try to get webmasters to invest in a SEO campaign, the information will go in one ear and out the other.
The math here is simple. Don’t invest in a SEO campaign and you will most likely never get to the first page of Google. Only in the rarest occasions will a specific proprietary content will get indexed because there’s no competition. This usually falls on brand names or inventions. So if you’re not a big shot company or a mad scientist, you had better engage in an SEO campaign and do so today.
Don’t procrastinate. Every day your site isn’t up to SEO specs, is a day you’re losing traffic and revenue. Your competition will either hire a SEO company or they’ll be experts themselves. Yes, there’s a lot of SEO you can do on your own, but that calls for intense study and trial and error application. SEO professionals use a large variety of techniques and software. They know their industry inside out and upside down. They have their finger on the pulse of all the latest techniques and technologies and don’t know the word ‘quit’. This means pressure, the kind of pressure that only a well seasoned professional can handle. In the case of the newbie, it’s best if they study up on not only what SEO is today, but the history of the industry and that covers 20 years.
The reason for studying is obvious. You’ll get a better overall foundation in the industry, and see through time, what worked and didn’t.
Nowadays, SEO engineers and search engine developers are at odds as the search engines don’t update the public like they used to. Now, a search engine may add a new piece of software or tweak an algorithm without warning. This causes SEO companies to scramble. Sometimes chaos ensues and at other times, just a bit of tweaking can save the day.
To best be prepared and start off on the right foot, make sure you’re knowledgeable regarding what a professional website should be like. Well designed, easy to navigate, quality content, clearly positioned contact and location information for Local SEO, pictures, videos, cartoons, graphics, and an interactive social media regimen and you’ve built a site that stands on solid ground.
Warning, do not even try to outwit Google. Stay away from keyword stuffing and other tricks. It can get you banned for quite a long time.
The time is now, not tomorrow or next week. Do an analysis of your site to make sure it passes muster. Then study up on what SEO is and how it got there. Next is to work on a strategy involving what you can do under the guidance of a professional in SEO or a SEO company. From there you’ll be starting your SEO campaign off on a good start and down the line, all you’ll have to do is minimal maintenance and content updating.
SEO doesn’t have to be a chore. It’s a lot like playing a video game. Enjoy it and it will bear fruit for quite a while.
