Content that’s an exact copy of SEO content that’s found elsewhere is considered “duplicate content.” In other words, you can’t just swap out a few words and hope that your page isn’t deemed duplicate content and thus have your site be negatively impacted. Instead, you must implement various methods and technical changes to prevent or …
Writing is challenging. What makes it even more difficult is when you want to rank high in Google’s search engine results pages (SERPs). Successful SEO copywriting requires you to think about what your audience wants and how search engines work while writing. How an SEO Company Defines SEO Copywriting Ask any SEO company, and they’ll …
Marketers have been doing a lot of speculating about how they believe that search engines that use artificial intelligence will produce more answers than links. This fear has led them to also believe that there will be less traffic shared amongst millions of websites. While this concern regarding AI SEO is likely overblown, ask any …
Within the first five seconds that someone lands on your website, they’ll want to know what your business is about and how to easily find what they’re looking for. Having this information readily available for your visitors will enable you to have a low bounce rate, which means you’ll do better when it comes time …
Recently, there’s been a lot of talk about how to easily opt your SEO content out of being used to train language models (LLMs) like ChatGPT. While it can be done, it isn’t straightforward, nor is it proven to work. How AIs Learn from Your SEO Content Experts train LLMs with data originating from multiple …
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Most social media users spend around 2.5 hours per day using this media. Therefore, newsjacking has become a hot marketing strategy for brands today. With it, your band can be in the center of the conversation as long as it’s done correctly. For help creating a successful strategy, you’ll want to hire an SEO company …
With a solid digital marketing strategy, you’ll be able to attract a lot of organic traffic to your website. Once there, you’ll need to implement the right things to convert this traffic into customers. All of these are things that an SEO company can do for you and your website. However, you need to understand …
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Many companies find that local SEO is challenging because they first need to have a national SEO strategy, then properly set up their Google Business Profile, and finally learn how Google handles priority search queries in different markets. This opens an infinite number of challenges – some of which are more common than others. Here’s …
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Search Engine Optimization (SEO) has to do with getting your website to rank as high as possible for a specific term. This multi-faceted process involves both on-page and off-page factors (e.g., generating a link-building strategy, optimizing page loading speed, and reverse engineering Google’s AI). Since Google doesn’t share its algorithm with anyone, we must dive …
For a brand to be successful in 2023, it’ll need a good, solid social media marketing strategy. This is because more people are searching for things there than ever before. With Google’s new Short Video Result Type, you can use your social platforms to give your organic traffic a boost. Why should your SEO marketing …
