Local SEO is once again at the top of the SEO news. The reason being is because it’s so important and for many reasons. To neglect it, to not know how to do it, is like leaking money and opportunity from every side of your website.
First of all, setting up your website is the first step. Making it competent and informative is the paramount concern. Good content, memorable graphics, proper links, pics and videos, and of course one of the ost important things to add to a website nowadays is a blog.
The blog is probably the most advanced tool you’ll need regarding local SEO. The reason being is because a blog allows for updated, searchable content that can be seen as valuable and authoritative by the search engines. Once the search engines recognize your blog as the place to be, the place to find what’s valuable, you’ll see your site indexed higher in the search results. This leads to more organic traffic coming your way as the surfers will be looking for exactly what you’re offering and in your specific locale.
Content is king here. We’ve all heard that saying and it’s true in this respect. Content regarding local SEO is so important it can’t be understated. This is where the company needs to set up its blogging team and keep things consistent. It takes time for SEO to work, so we’re talking short and long term outlooks here, not overnight successes. Thinking and doing things practically is the sure and steady way to get things done.
Look at your webmaster team and your staff. Who is the best at writing copy, searching for pics, videos, related to your products and services and industry? This is the most valuable team mate you’ve got right here.
The copywriter has to know their game and industry. They have to know how to research and gather data and the webmaster has to know how to tag things just right. Keeping up with the current events of your industry as well as what’s going on in your area is of prime importance.
Get pics of local landmarks, parks, places of note and add them to your blog and show how it relates to your industry. Look for local events like school sports, plays, festivals. Political events too. There are church and other social gatherings and most important, holidays and annual celebrations. Adding a pic or vid and some copy to any of these will broaden your scope regarding your search engine results. People far and wide who are interested in your local area will be able to find your site and then, if they’re interested in your products and services, will turn into leads and sales.
To make this strategy work, you’ve got to know your technical game inside and out, and you’re going to have to show some interest in your local surroundings. This little bit of effort will endear people to your site because they feel like their hometown area or local area is of some importance to you as it is to them. That sense of local camaraderie can not only establish new ties but become nostalgic down the road, ensuring that years from now, new customers will seek you out and older customers will remember fondly your website and blog as well as your goods and services.
