Everything about social media is going to make sure that your business has a voice online, but sometimes this isn’t going to be positive. There are always tons of people making use of social media sites, it’s 2015 and when all is said and done just about all of us have some sort of access toa social networking site. This means that there are going to be customers whom have purchased your product on there, as well as those who just don’t appreciate your brand in general. The importance of social media is changing local SEO and business dealings in a very strong way, which is why you should always take any online review given to your business seriously. Most of the time you’ll have an opportunity to let your business have a say, and this is where you’ll be able to represent yourselves in a positive light.
You need to make sure you’re acting quickly and responding to all of the negative reviews given to your company, and you should even be replying to positive ones as well. People look at online reviews most of the time before purchasing a product, they’re posted by real people and that allows consumers to get a “feel” for a product without actually having to purchase it right away. Tons of people have been in a situation where the internet is affecting their business, and in many cases they’ve had to close down because of sever internet rumours.
Complaints are Powerful!
Like stated before most customers are going to look at the reviews regarding your business before they even consider buying something from you, which is kind of a drag considering there’s always going to be a negative Nancy out there. However, if you provide a quality service you shouldn’t have anything to worry about at all! One negative review isn’t going to overshadow the many other positive reviews you’ve got under your belt, so as soon as you’re hit with that one incredibly negative comment don’t feel like the world is ending.
Calmly compose yourself and respond to the reviewer accordingly, especially if they’re making up false information about your service. Many businesses struggle with trying to keep a positive image at hand when dealing with online marketing and such, and that’s one of the toughest parts about the industry. There’s just so many people trying to bring you down at all times, but that’s why you need to prosper.
Even if you have hundreds of like son your Facebook page a few negative words from more than one person is going to drastically impact your online presence. Try to deal with these as they come, but just be ready for them at all times! There’s bound to be one person at some point in time who either didn’t like your product or just doesn’t like what you stand for, just make sure that you’re going to be able to respond in the right sense.
