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    • What Are the Different Types of SEO and Which One Do I Actually Need?

      What Are the Different Types of SEO and Which One Do I Actually Need?

      If you own a business here in Tampa Bay and your website just won’t show up on Google, you already know how frustrating that gets. This is one of the most-asked questions we see on Reddit and social media: “What are the different types of SEO and which one do I actually need?” It’s a…

    • Why Reviews Are Important For Local SEO

      Why Reviews Are Important For Local SEO

      When you own a business, whether it is a dentist’s office or a shoe store, it is imperative to have reviews. You may wonder why your business does not have very many business reviews when other locals have many. It is a matter of doing local SEO, as well as performing it correctly. Reviews are…

    • How Can You Counter Negative SEO Attacks?

      How Can You Counter Negative SEO Attacks?

      Search Engine Optimization is something that companies and businesses almost cannot live without in the current day and age. That being the case, it is very much a place of contention for these businesses and companies as they vie to be at the top of the list of search engine results pages or SERP. While…

    • Why You Shouldn’t Worry About Negative SEO

      Why You Shouldn’t Worry About Negative SEO

      Negative SEO occurs when someone purposefully harms another website’s organic search traffic. Typically, this occurs when a spammy website (e.g. scraper site, porn, a site infected with malware) links to the negatively impacted website. Unfortunately, as a webmaster there isn’t anything you can do to stop this from happening. This is why so many ecommerce…

    • Understanding Forensic SEO

      Understanding Forensic SEO

      Forensic SEO is one of the main areas in which SEO has truly evolved over the past 10 years. Now it seems like everyone knows about this practice. Unfortunately, there’s still some confusion about it though. Understanding the Basics Although nobody knows where the term started, this form of SEO is about dealing with a…

    • How The Ranking Change In Google Nofollow Links Affects Your SEO

      How The Ranking Change In Google Nofollow Links Affects Your SEO

      There’s been a major change to how Google counts nofollow links. In the past the nofollow was strictly followed, but today Google as using them as a hint for ranking your site – something that’ll impact your on-page SEO, content marketing, link building, and link spam. Understanding Nofollow Links Nofollow is an HTML attribute that’s…

    • SEO Mistakes That’ll Hurt Your Rankings

      SEO Mistakes That’ll Hurt Your Rankings

      As a business owner you probably spend a lot of time looking for ways to make your website more visible, generate leads, improve your website’s rankings in the SERPs, and boost your ROI. There’s lots of competition here from other local businesses but if you want to drive organic traffic to your website you can’t…

    • Google Says Responding to Reviews Improves Local SEO

      Google Says Responding to Reviews Improves Local SEO

      Today, about 90% of consumers say they trust online reviews just as much as they trust personal recommendations. This plays a huge role in your brand’s success, which is why review management should be one of your top priorities. It also plays an important role in how Google ranks your business, accounting for about 15.44%…

    • The Biggest Local SEO Mistakes Businesses are Making and how to Correct Them

      The Biggest Local SEO Mistakes Businesses are Making and how to Correct Them

      In the past all it took to bring in local customers was word of mouth and vibrant signage to catch people’s attention. Living in the digital age has changed all that though. Now it is essential for businesses to rank for local SEO so they can remain competitive in their field. This is something that…

    • John Mueller’s Answers to Negative SEO Attacks

      John Mueller’s Answers to Negative SEO Attacks

      John Mueller from Google recently answered a question about a suspected negative SEO attack. This question was based on a website’s owner’s belief that they were getting a lot of spammy links because their competition was attempting to lower their rankings. The website owner wanted to know whether they should continue to disavow these links…

    • How Fake Reviews Hurt Businesses

      How Fake Reviews Hurt Businesses

      It takes a lot of time and patience to build up a great online reputation for you and your business. In the beginning it’s especially difficult to prove to others that you own a worthwhile business. This is because many consumers judge a business by the quality of its online reviews. Studies have even been…

    • How Your SEO is Being Impacted by Negative Reviews

      How Your SEO is Being Impacted by Negative Reviews

      There comes a time when every business launches a new product or service that they’ve spent months working hard on only to have it met with a dreaded negative review. This will make your head spin and you panic as you wonder how it’ll all impact your SEO and if your business will tank because…