A Guide To The Various Types Of SEO

The term SEO (Search Engine Optimization) has been a part of the digital marketing world forever now. An SEO company uses this to improve your site’s visibility in Google’s search results, so you generate what’s known as organic (a.k.a. natural) traffic. Other important aspects of digital marketing include social media marketing, email marketing, and pay-per-click …

Why You Shouldn’t Worry About Negative SEO

Negative SEO occurs when someone purposefully harms another website’s organic search traffic. Typically, this occurs when a spammy website (e.g. scraper site, porn, a site infected with malware) links to the negatively impacted website. Unfortunately, as a webmaster there isn’t anything you can do to stop this from happening. This is why so many ecommerce …

How The Ranking Change In Google Nofollow Links Affects Your SEO

There’s been a major change to how Google counts nofollow links. In the past the nofollow was strictly followed, but today Google as using them as a hint for ranking your site – something that’ll impact your on-page SEO, content marketing, link building, and link spam. Understanding Nofollow Links Nofollow is an HTML attribute that’s …

The Biggest Local SEO Mistakes Businesses are Making and how to Correct Them

In the past all it took to bring in local customers was word of mouth and vibrant signage to catch people’s attention. Living in the digital age has changed all that though. Now it is essential for businesses to rank for local SEO so they can remain competitive in their field. This is something that …

John Mueller’s Answers to Negative SEO Attacks

John Mueller from Google recently answered a question about a suspected negative SEO attack. This question was based on a website’s owner’s belief that they were getting a lot of spammy links because their competition was attempting to lower their rankings. The website owner wanted to know whether they should continue to disavow these links …