There’s no doubt about it, mobile is the way to go nowadays if you really want to increase your traffic and get conversions.
The mobile market is nothing to sneeze at, meaning to take lightly or underestimate. It’s the fastest growing vehicle for SEO and that means you’ll need to encompass it into your daily regimen immediately and for the long term.
Mobile devices keep getting more amazing every month it seems. With new resolutions for the screens, more options, apps, and technologies, people find using their mobile devices are more effective than desktops and laptops. That being said, the smart marketer knows that SEO and mobile are a vital part of today’s business strategies.
Doing SEO for mobile isn’t that difficult. Generally the same way you would set up a site for a pc or Mac, is the same way you would set up an SEO campaign for mobile with a few twists. First of all, because for the smaller screen for the mobile devices, it calls for a website that can be easily read without ridiculous complex forms to fill out. Don’t just copy your website like a template, It’s all about really redesigning your site so that you can best optimize what mobile has to offer.
Making sure your mobile site has all the good keywords is vital but don’t overdo it. Use your analytics, especially Google analytics to determine how much of your traffic and conversions come from the mobile end. It stands to reason a great deal of it and you’ll have to jump on it fast in order to optimize it in your favor.
Yes, local SEO and mobile do work well together, just like they should. You set up your mobile site with the right keywords and keyphrases that are specific to your location and you also have pictures and tags and descriptions that aren’t over saturated but just enough so that people looking for your goods and services in that locale can find you at the top of the search engine listings. Remember, use the landmarks around you too as will as any notable celebs or entertainment and historic places in your well written copy. This will enhance that your site will be top of the pile when people use the search engines to find what they’re looking for.
These statistics regarding the boom in mobile traffic are in and they’re no laughing matter. It would be highly advisable to dig in and understand local SEO and mobile sites as fast as possible before the competition gets the upper hand.
Make no doubt about it, teaming up local SEO and mobile will be one of the best investments you’ll ever make.