The week before Christmas is one of the biggest weeks for shopping and sales for both big corporations and small businesses. People are scrambling to make their last-minute purchases, which makes searching for the best deals a top priority. Internet searches are at an all-time high for deals, bargains, sales, and coupon/discount codes. While a basic search for deals will find you some good options, there are a few things you can do to narrow down your search results that we’ll cover in this article.
Businesses are also using this time to invest heavily in marketing, making finding the best deal a struggle sometimes. One of the most popular strategies is to boost their local SEO strategies so that more local customers are drawn to the business. Using local SEO keyword searches is also a great way for consumers to find deals easily and quickly without going through pages and pages of search results. Here, we’ll be going through some of the best deals of the weekend.
Clothes and Shoes
Clothes are one of the most popular gifts for the holidays, and as such, local SEO is used constantly to help organize their searches. Keywords like your location, the items you’re looking for, and your price range will all have an impact on what search results you’re directed towards. The downside of searching for deals on clothes (if you can call it that) is that there is a huge range to pick from. Because there are so many options, it can be hard to dig through the results to find the best deals. Using the local SEO keywords in your search can help, but to give you a leg up, here are some of the best deals this week for clothes:
- Lululemon – luxe activewear, loungewear, and athleisure.
- JC Penny – Discounts on purchases over $75 with code GOTGIFTS.
- Verishop – up to 20% off clothes with code JOYFUL.
- Bloomingdale’s – $25 off of every $100 spent.
Home and Electronics
Appliances can be a big investment that comes with a big cost, so finding a good deal on them is important. Many appliances and furniture like washing machines, dishwashers, vacuum cleaners, computers, and phones all go on sale before the next year’s models come in. Like with clothes, you can use local SEO marketing campaigns to your advantage. Adding a location to your search may help you find local deals and can help you save a lot on delivery costs. Appliances are also a popular thing to shop for during the holidays, so making the right searches is the best way to find good deals efficiently. For a head start, check out this list of holiday deals on appliances:
- Amazon – For details, look at their Holiday Gift Guide.
- Best Buy – Best Buy regularly puts Apple products on sale for the holidays.
- Olivela – Luxury home shopping that donates 20% of sales to cancer research
- Wayfair – Great for deals on furniture and home décor.
Beauty and Cosmetics
Another popular gift idea, beauty products, and cosmetics often go on sale near Christmas. With a simple search, you’ll be able to find great deals from both big-name brands and more local or indie shops. Cosmetics and other beauty or personal care products can be a bit tricky to shop for others, but they can make a great treat for yourself. For more personalized search results, try using local SEO terms like skin type, location, and product names. To get you started, here are some of this week’s best deals:
- Sephora – Get an additional 20% off items on sale with the code MAJORSALE.
- Kiehl’s – 25% off high-quality skincare with the code GIFT.
Conclusion
Hopefully, this article helped give some advice on finding the best deals for your Christmas shopping. The season of giving means big business for companies and consumers alike, and local SEO techniques can be taken advantage of on both sides. Business owners especially can use the holiday sales boost to invest back into their marketing, like improving their local SEO strategies. Business owners who are looking to improve their SEO and marketing should reach out to Local SEO Tampa Company for the best local SEO advice in Tampa, FL. Consultations are free and have no obligations attached. Reach out today to see how your business could be boosted with a local SEO marketing technique!
