Even though you may believe that your website’s content is both complete and thorough you’ll want to create FAQ pages to help fill in any missing gaps. While you may understand the importance of this, you should know that they’re also beneficial in other ways as well. Does having a section of frequently asked questions …
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One of the first places many patients look when they want to find a doctor is Google. This is why you want your website to appear near the top of the SERPs (search engine results pages) so that people are more likely to click through and schedule an appointment with you. If your website isn’t …
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When it comes to conducting business online, one of the most important aspects has to do with search engine optimization (SEO). For a business to be successful here it must rank highly in the search engine results pages (SERPs). This means paying careful attention to changes in algorithms so you can adapt your content and …
When people were just getting started with SEO they’d frequently increase their keyword density so that they could move up in ranking. This eventually led to people trying to find the “perfect” number of times to repeat a keyword so that they could convince the search engines of their page’s relevance. Unfortunately, this led to …
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Today any website that isn’t optimized for the search engines won’t be found so they won’t make any sales. However, since SEO is constantly evolving it can be challenging to keep up with all of its rules, strategies, and best practices. It’s More Than Keywords While you do need to focus on keywords for SEO, …
To drive more traffic to your website, optimize your content for search engines, and improve your click-through rates you’ll need to work on page title SEO. This is done by strategically adding optimizing unique meta title tags so that your website becomes more attractive for both the search engines and your readers alike. Title vs. …
One thing that a lot of businesses rely on for marketing today is Google My Business (GMB). This is both foolish and risky because any issue you face here could mean an end to your business. For instance, when your listing gets suspended your business will no longer be visible in Google Search or Maps. …
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Many people turn to Google to find the best healthcare practitioner near them. When your website appears near the top of this list more people will be likely to visit your website. This is why healthcare SEO is essential. Failure to capitalize on organic traffic here means you’re essentially giving these patients away to your …
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When you read about search engine optimization (SEO) you’ll find a lot of information for blogs and national retailers. Although much of this information is still pertinent when you’re working with dental SEO, there are two important differences. You’re not selling anything online and you don’t need to target the entire internet. Instead, your goal …
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The week before Christmas is one of the biggest weeks for shopping and sales for both big corporations and small businesses. People are scrambling to make their last-minute purchases, which makes searching for the best deals a top priority. Internet searches are at an all-time high for deals, bargains, sales, and coupon/discount codes. While a …
