You’ve probably heard your SEO company talking about SEO (search engine optimization) and SEM (search engine marketing), but what are they? Aren’t they one and the same? This is a question that many people have and one which is worth taking a deeper look at. What’s the difference between SEM and SEO? Both of these …
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Writing is challenging. What makes it even more difficult is when you want to rank high in Google’s search engine results pages (SERPs). Successful SEO copywriting requires you to think about what your audience wants and how search engines work while writing. How an SEO Company Defines SEO Copywriting Ask any SEO company, and they’ll …
It’s somewhat tricky to set up your website’s navigation. Nevertheless, it plays a vital role in your user’s experience and your legal SEO (search engine optimization). Unfortunately, these two don’t always agree with each other, but if you work with an SEO company, you’ll be able to achieve a good balance here. What are the …
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Most social media users spend around 2.5 hours per day using this media. Therefore, newsjacking has become a hot marketing strategy for brands today. With it, your band can be in the center of the conversation as long as it’s done correctly. For help creating a successful strategy, you’ll want to hire an SEO company …
For a brand to be successful in 2023, it’ll need a good, solid social media marketing strategy. This is because more people are searching for things there than ever before. With Google’s new Short Video Result Type, you can use your social platforms to give your organic traffic a boost. Why should your SEO marketing …
Google got its official start 24 years ago, in 1998. Although a lot has changed over the years, one thing remains the same: If you focus on the basics of website optimization, you can be quite successful. Of course, today’s basics are quite different from what they were in 1998. Today there were several things …
Big companies understand that their success depends on investing a lot of money in marketing so they can get the attention of prospective clients. Unfortunately, small businesses, especially the ones that are just getting started, also know this truth but don’t have a lot of money to invest in small business digital marketing. On the …
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Regardless of what type of website you’re creating, it needs digital marketing. Part of this effort means creating content so that the search engines understand what your website is about. Unfortunately, not all writing is equal. You need to find a balance between engaging your shoppers and providing SEO content. Although this probably sounds quite …
Throughout the past decade, we’ve frequently heard that the future of online search lies with voice search, and now it’s finally here. Today, 66.3 million American households own a smart speaker, and 71% of these owners say they prefer to use them instead of typing out their queries. Experts believe this number will continue to …
Recently Google announced that they’re rolling out new search updates. These are expected to occur over a few weeks. Their goal is to make it easier for Google search users to find high-quality search results by reducing how much low-quality content that’s seemingly ranking high within the search results pages (SERPs). Google says that its …
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