You’ve probably heard your SEO company talking about SEO (search engine optimization) and SEM (search engine marketing), but what are they? Aren’t they one and the same? This is a question that many people have and one which is worth taking a deeper look at. What’s the difference between SEM and SEO? Both of these …
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Writing is challenging. What makes it even more difficult is when you want to rank high in Google’s search engine results pages (SERPs). Successful SEO copywriting requires you to think about what your audience wants and how search engines work while writing. How an SEO Company Defines SEO Copywriting Ask any SEO company, and they’ll …
For a brand to be successful in 2023, it’ll need a good, solid social media marketing strategy. This is because more people are searching for things there than ever before. With Google’s new Short Video Result Type, you can use your social platforms to give your organic traffic a boost. Why should your SEO marketing …
Big companies understand that their success depends on investing a lot of money in marketing so they can get the attention of prospective clients. Unfortunately, small businesses, especially the ones that are just getting started, also know this truth but don’t have a lot of money to invest in small business digital marketing. On the …
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Throughout the past decade, we’ve frequently heard that the future of online search lies with voice search, and now it’s finally here. Today, 66.3 million American households own a smart speaker, and 71% of these owners say they prefer to use them instead of typing out their queries. Experts believe this number will continue to …
Building a search engine optimization (SEO) campaign as a bankruptcy attorney involves a lot of work. Numerous things go into SEO (e.g., blog posts, landing pages, link building). All of these things can add up fast. Then when you try to keep up with the ever-changing nature of everything, it can become messy. However, if …
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Competition in business is typically healthy, but there are other times when it’s neither healthy nor fair. One such case is competitor pay-per-click (PPC) click fraud. Unfortunately, this is a growing trend, especially in high-value and competitive industries. It happens when a rival business clicks on your paid ads with the goal of depleting your …
You may wonder if you should head up your website’s search engine optimization (SEO) efforts. To determine the answer, you’ll want to take a few minutes to ask yourself some important questions. Are You Interested in It? If you want to learn the ins and outs of how search engines work, then the answer may …
To get more visitors to your website, you’ll need to get to the top of Google rankings (a.k.a., search engine results page, SERP). You can’t expect to get there without doing some search engine optimization (SEO). While doing this, there are some common mistakes you need to avoid. Keyword Stuffing Initially, search engine rankings were …
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Since Google reads text, if your blog has a lot of great content it’ll probably rank higher in the search engine results pages (SERPs) – even for competitive terms. This is why they’re a great content marketing tool. To really get the most of them in the SERPs you’ll need some SEO love and great …
