In the past medical practices that implemented marketing campaigns would focus on running ads on radio, TV, and in newspapers. However, today’s world is more digitalized which means that marketing must include medical practice SEO tactics. This doesn’t mean you should ignore traditional advertising but it does mean that you should also be leveraging things …
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Even though you may believe that your website’s content is both complete and thorough you’ll want to create FAQ pages to help fill in any missing gaps. While you may understand the importance of this, you should know that they’re also beneficial in other ways as well. Does having a section of frequently asked questions …
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Your law firm’s success depends on your being able to land new clients. Unfortunately, this isn’t always easy to do which means you’ll need to find a way for your firm to stand out from its competition. This is where lawyer SEO plays an important role since it’ll help you capture the attention of people …
Although SEO has evolved in numerous ways the one thing that hasn’t changed is how important it is to be listed on the first page of Google’s SERPs. Studies show that even if you’re listed at the bottom of the first page you’ll still receive more traffic than a typical ad. While there’s a lot …
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One of the first places many patients look when they want to find a doctor is Google. This is why you want your website to appear near the top of the SERPs (search engine results pages) so that people are more likely to click through and schedule an appointment with you. If your website isn’t …
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In 2020 about 87% of customers admitted to reading Google reviews before purchasing a business. This number will continue to grow as customers become more reliant on businesses’ online reputation to decide whether they want to shop with them. With this in mind, you can see the importance of having positive reviews there. Why Google …
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When it comes to conducting business online, one of the most important aspects has to do with search engine optimization (SEO). For a business to be successful here it must rank highly in the search engine results pages (SERPs). This means paying careful attention to changes in algorithms so you can adapt your content and …
When it comes to your law practice attorney SEO (search engine optimization) is one of the best marketing practices you can employ. This is because your prospective clients will start looking for your services by consulting search engines. Unfortunately, there’s a lot of competition when it comes to law firm SEO but you still need …
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You may want to consider spending some of your marketing budget to hire an SEO company. If this is the first time you’ll be using an SEO specialist, Google has some tips to help you hire the best one. This is something they shared in their YouTube series entitled “Search for Beginners.” In this series, …
When different departments within a company don’t communicate, projects fall apart. This is also what happens when businesses don’t understand the important role SEO (search engine optimization) plays in marketing. Unfortunately, most professionals don’t understand SEO’s role in driving traffic or why they need to hire an SEO service. Nevertheless, if you want an effective …
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