You’ve probably heard your SEO company talking about SEO (search engine optimization) and SEM (search engine marketing), but what are they? Aren’t they one and the same? This is a question that many people have and one which is worth taking a deeper look at. What’s the difference between SEM and SEO? Both of these …
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Writing is challenging. What makes it even more difficult is when you want to rank high in Google’s search engine results pages (SERPs). Successful SEO copywriting requires you to think about what your audience wants and how search engines work while writing. How an SEO Company Defines SEO Copywriting Ask any SEO company, and they’ll …
Most people who invest online start by collecting information before making their investments. This is how they find new brands, services, and products. Therefore, as a company, it doesn’t matter if you use social marketing or search engine optimization both work well to attract new customers to help sustain your brand’s growth. With this in …
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Big companies understand that their success depends on investing a lot of money in marketing so they can get the attention of prospective clients. Unfortunately, small businesses, especially the ones that are just getting started, also know this truth but don’t have a lot of money to invest in small business digital marketing. On the …
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There are many great benefits to using social media for your business, one of which is that it helps you with your other digital marketing efforts. For instance, while it isn’t a ranking factor for your lawyer SEO, its benefits do feed into it. Therefore you need to invest in both of these. This combination …
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Websites play an essential part in our everyday lives. We interact with them in a variety of ways throughout each day. More often than not, this is something we’re doing on our phones. Today about 62% of all website traffic comes from these mobile devices. Therefore, it’s in the best interest of those who engage …
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There are a lot of SEO agencies that take advantage of companies that aren’t familiar with SEO. Law SEO has seen its fair share of these deceitful agencies as well. While these firms are inexpensive, they fail to deliver on their promise of offering significant results. Fortunately, there are some ways you can tell the …
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Regardless of what type of website you’re creating, it needs digital marketing. Part of this effort means creating content so that the search engines understand what your website is about. Unfortunately, not all writing is equal. You need to find a balance between engaging your shoppers and providing SEO content. Although this probably sounds quite …
Competition in business is typically healthy, but there are other times when it’s neither healthy nor fair. One such case is competitor pay-per-click (PPC) click fraud. Unfortunately, this is a growing trend, especially in high-value and competitive industries. It happens when a rival business clicks on your paid ads with the goal of depleting your …
Two of the most important acronyms in online marketing today are PPC (pay per click) and SEO (search engine optimization). When you want to boost your brand’s visibility, you may be looking at these to discover which is better for your marketing budget when it comes to getting your business noticed online. The Difference Between …
