If we’re honest, most people spend a lot of time on social media today. Most Americans spend about two hours a day there. If you work with search engine optimization (SEO) for a living this is something you may justify as being necessary for your business. After all, you want to stay “up-to-date” with what’s going on.
Many entrepreneurs are seeking more information about the latest trends and techniques. However, other people are on these sites to connect with friends and family while meeting new people too. This is especially true today when Covid-19 has distanced us from people. After all, most of us are naturally social people.
When you stop to consider these facts you may start to wonder how you can constructively use social media for PR purposes. While many studies are showing that these platforms can lead to anxiety, depression, and loneliness, it’s still possible for these platforms to do some good for society.
What Google is Searching For
Anne Stefanik of Kanopi Studios believes that social media can help with SEO. This is because Google search prefers to promote website owners who are engaged, social human beings. It tends to frown upon nameless, faceless entities.
This is just one of the many algorithms that are of importance. These are things that you’ll learn as you stay on top of what Google says and does. This is important regardless of whether you work in PR.
What Bing is Searching For
For the longest time now Bing has said that it uses “social signals” to help with ranking in its search engine results pages (SERPs). Previously Google hasn’t made such a claim but recent studies have demonstrated that quite possibly it does the same thing.
One thing is for certain: There’s some correlation between sharing content on social media and how the content does in the SERPs. Many people have discovered that the more engaged you are on these platforms the more likely your content is to be found on the first page of the SERPs.
What This has to do With PR
This has a lot to do with PR because at the heart of PR lies the task of having clients find your content. It’s where earned media plays a huge role but it isn’t the only tool you have available to you today. Google SEO is now a tool you can’t afford to be without. Therefore it’s important to do everything possible to give it a boost – something that’s seen in daily traffic metrics.
What all of this boils down to is being engaged with social media is vital. You don’t want Google’s algorithm to think that you’re dormant because when you look as though you’re unengaged you’ll be bumped down in the SERPs.
How SEO Changed our Lives
The internet has changed the way we do business forever. Before the advent of the internet, things were different in that when you’d get a top-tier result in a newspaper or magazine you’d have to photocopy the news story to send it out to people who’d want to read it. Today we can share these results via social media instead of where people can and will read it.
Today it’s easy to be socially engaged. As SEO and PR professionals this is something we should take advantage of. Simply put: If you care about how you’re doing in Google’s SERPs it’s important to take a good look at how well engaged you are on these various platforms.
While you probably never thought a link like this existed it does. This is why you should contact Local SEO Tampa Company in Clearwater, FL to help you make the most of all these things.
