Writing is challenging. What makes it even more difficult is when you want to rank high in Google’s search engine results pages (SERPs). Successful SEO copywriting requires you to think about what your audience wants and how search engines work while writing. How an SEO Company Defines SEO Copywriting Ask any SEO company, and they’ll …
Websites play an essential part in our everyday lives. We interact with them in a variety of ways throughout each day. More often than not, this is something we’re doing on our phones. Today about 62% of all website traffic comes from these mobile devices. Therefore, it’s in the best interest of those who engage …
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Regardless of what type of website you’re creating, it needs digital marketing. Part of this effort means creating content so that the search engines understand what your website is about. Unfortunately, not all writing is equal. You need to find a balance between engaging your shoppers and providing SEO content. Although this probably sounds quite …
The main goal of local SEO is to establish your business’ visibility in Google’s top three organic search results and on the Local Map Pack itself. There are many factors at work here to determine where you’ll be listed. Some of these include local presence, relevance, and authority. One way of doing so is through …
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There’s a lot of noise surrounding your local SEO strategy. Not only will you hear about the nuances of specific websites, but your to-do list can become quickly flooded with tasks that aren’t relative to the big picture. However, none of this will even matter if you ignore your competitors. How to Conduct an Ambitious …
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Recently Google announced that they’re rolling out new search updates. These are expected to occur over a few weeks. Their goal is to make it easier for Google search users to find high-quality search results by reducing how much low-quality content that’s seemingly ranking high within the search results pages (SERPs). Google says that its …
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To get more visitors to your website, you’ll need to get to the top of Google rankings (a.k.a., search engine results page, SERP). You can’t expect to get there without doing some search engine optimization (SEO). While doing this, there are some common mistakes you need to avoid. Keyword Stuffing Initially, search engine rankings were …
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The best reason to create video content for your brand is search engine optimization (SEO). Not only does search engine optimization form your marketing process’ foundation but it directing impacts your bottom line. Videos greatly impact this. Here are a few reasons why. Since Google cares about video content, you should too Google’s internal algorithm …
Since Google reads text, if your blog has a lot of great content it’ll probably rank higher in the search engine results pages (SERPs) – even for competitive terms. This is why they’re a great content marketing tool. To really get the most of them in the SERPs you’ll need some SEO love and great …
There’s a new Google algorithm update that recently occurred known as the “May 2022 core update.” These types of updates are meant to make the search results more relevant. To see whether this is true, Google will need two weeks for it to roll out completely. Understanding the New Update According to Danny Sullivan, Public …
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