Why Successful SEO Depends On Planning And Consistency

When different departments within a company don’t communicate, projects fall apart. This is also what happens when businesses don’t understand the important role SEO (search engine optimization) plays in marketing. Unfortunately, most professionals don’t understand SEO’s role in driving traffic or why they need to hire an SEO service. Nevertheless, if you want an effective …

Defining SEO

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Search engine optimization (SEO for short) is the practice of optimizing your website so that it reaches a high ranking on the major search results pages (SERPs). It focuses on improving your rankings in an organic (free) fashion. This should be a part of every website owner’s marketing plan, especially if you’re interested in generating …

Interchangeable SEO and SMM Tips

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SEO and social media marketing are often viewed as mutually exclusive marketing practices. This is because social media links aren’t very helpful with SEO link-building and social media SERP results typically don’t convert leads into customers. However, social media marketing is beneficial in finding customers who are actively looking for something you’re offering. This doesn’t …