Regardless of how influential you think you are, if you own a consumer-based law practice, you own a local business. This means that your business is drawing clients to it from a very specific geographical area – one that’s based on where your law offices are located. One of the keys to getting new clients here is to practice good law firm SEO techniques that make it easy for people to find your business. After all, the first place clients look for a new lawyer today is online.
SEO for lawyers means more than simply deploying some SEO tactics in hopes of showing up on Google’s first page. There are some key elements that you must also focus on to improve law firm SEO.
Pay Attention to Your Site’s On-Page Elements
When you want to reach local prospects, you need to have the name of the area that your law firm serves in your website’s page title and meta description. This is a good law firm SEO practice because it tells the search engines where you’re located. It’s also important for you to include your location’s information in other places throughout your content as well – especially on your home page.
Make Sure Your Online Listings are all Consistent With Each Other
Make sure that your NAP (name, address, phone number) isn’t outdated because you’ve changed locations. They also shouldn’t be listed in different ways throughout various directories. This isn’t good SEO for lawyers because it confuses Google and makes it harder for people to find you. The easiest way to clean this up is to use a tool like Bright Local or Moz Local. They’ll scrub your listings and get rid of any inaccurate or duplicate information. These tools will also help you with your law firm SEO – making sure that you’re listed in local directories. This is important for Google especially.
Go to Your “Google My Business” Listing and Optimize it Too
Good SEO for lawyers requires you to make sure that your Google My Business listing page is correct and up-to-date. If you don’t already have this listing, you should take time to set it up. However, it’s important to understand that since you can only have one listing, you need to make sure it’s right. You can optimize your listing by including a description of your law firm, a correct NAP, and important information about things like your business hours. You’ll also want to make sure that you’re in the correct category then add photos and videos, as well as any 5-star reviews you may have. Now make sure your NAP matches EXACTLY on your website, in any online directories, and anywhere else this information can be found online.
Make Your Customers’ Online Reviews a Priority
Google considers online reviews a key element. They show up in their searches, which is why you need them. The best way to get reviews is to make it as easy as possible for your clients to leave them for you. Include a link for reviews on your Google My Business listing in your emails, e-newsletter, and website.
Engage in Creating Local Content
Location keywords are also important for your law firm SEO. Only use them where it makes sense. Google frowns on their overuse.
Considering how much work you’re already putting into your law practice, you probably don’t have much time to do even the simplest things when it comes to law firm SEO. This doesn’t mean you should fret though. Fortunately for you, and other clients such as yourself, Local SEO Tampa Company counts SEO for lawyers amongst one of its specialties. Give them a call today so you can get your SEO where it should be so it can start bringing in new clients to your law firm.
