Search Engine Optimization (SEO) has to do with getting your website to rank as high as possible for a specific term. This multi-faceted process involves both on-page and off-page factors (e.g., generating a link-building strategy, optimizing page loading speed, and reverse engineering Google’s AI). Since Google doesn’t share its algorithm with anyone, we must dive …
Most people who invest online start by collecting information before making their investments. This is how they find new brands, services, and products. Therefore, as a company, it doesn’t matter if you use social marketing or search engine optimization both work well to attract new customers to help sustain your brand’s growth. With this in …
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There are many great benefits to using social media for your business, one of which is that it helps you with your other digital marketing efforts. For instance, while it isn’t a ranking factor for your lawyer SEO, its benefits do feed into it. Therefore you need to invest in both of these. This combination …
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Websites play an essential part in our everyday lives. We interact with them in a variety of ways throughout each day. More often than not, this is something we’re doing on our phones. Today about 62% of all website traffic comes from these mobile devices. Therefore, it’s in the best interest of those who engage …
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You may wonder if you should head up your website’s search engine optimization (SEO) efforts. To determine the answer, you’ll want to take a few minutes to ask yourself some important questions. Are You Interested in It? If you want to learn the ins and outs of how search engines work, then the answer may …
The basic premise of law firm SEO is to make your website more visible by using proven lawyer SEO techniques. While this sounds simple enough, it can be quite time-consuming because there’s a lot to do (e.g., create content, technical tasks, off-page work). Despite this, there’s a great ROI with SEO if done correctly. Here’s …
Since Google reads text, if your blog has a lot of great content it’ll probably rank higher in the search engine results pages (SERPs) – even for competitive terms. This is why they’re a great content marketing tool. To really get the most of them in the SERPs you’ll need some SEO love and great …
You have a website, but it’s not performing the way that you expected. While you’d thought that it’d bring in tons of new customers, you don’t see this happening. In fact, nobody has mentioned that they’ve seen your website. All of this leaves you feeling a bit confused. After all, you’ve heard that having a …
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One of the key aspects of local SEO is targeting specific locations like cities. But what if you want to target multiple cities at once? Well, using local SEO is one way to do this. However, it’s easy to wrong and actually end up hurting your search result ranking. When it’s done the right way, …
There’s been a major change to how Google counts nofollow links. In the past the nofollow was strictly followed, but today Google as using them as a hint for ranking your site – something that’ll impact your on-page SEO, content marketing, link building, and link spam. Understanding Nofollow Links Nofollow is an HTML attribute that’s …
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