Many online marketing trends come and go but there are some that stick around to help businesses find new ways of reaching their target audiences. With the new year quickly approaching, it’s time to think about implementing some new things that’ll help you turn your internet marketing strategies up a notch.
Voice Search
Over the past several years we’ve been told repeatedly that by 2020 half of all internet searches will be conducted by voice. Now that we’re only days away from the new year we can confirm that this is true. As such, businesses must reconsider their strategies. As you do so it’s important to remember that voice search isn’t limited to smartphones since a growing number of companies are creating home assistants like Google Assistant and Amazon’s Alexa.
Shoppable Posts
A growing number of companies are following in Instagram’s lead. As they’ve created the “Instagram checkout,” other companies are climbing aboard the social commerce bandwagon. The most recent of these companies to do o is Pinterest. They’ve started allowing users to “shop the look” with buyable pins that let users shop for specific products that are tagged within a pin. This is available both online and via their mobile app now.
Video Marketing
People’s attention spans are continually declining which makes it increasingly more difficult to hold an audience’s attention. This is where video marketing enters onto the online marketing “playing field” with one major advantage: Research shows that well-constructed, interesting videos hold people’s attention for much longer. You don’t have to create a lengthy video either. Some short videos that get right to the point have been shown to outperform those videos that have clearly taken more time to create. With this in mind, you should be considering ho you can turn the content you already have into videos.
Social Media Stories
Throughout 2019 social media stories have grown in popularity and many believe we’ll see this trend continue throughout 2020. This is because it’s relatively easy to upload stories that show other viewers what they’re up to in real-time. While this started with Snapchat and Instagram, now Facebook and YouTube have also joined in this craze.
Influencer Marketing
Another growing internet marketing trend is influencer marketing. We’re now seeing a growing number of businesses reaching out to those people who have a large social media following. This is because they believe that influencer marketing is more authentic, making it more successful than generic online marketing (e.g. paid social media ads). Of course, it depends on the products and services that your brand offers as to who the best influencer to represent it will be. You can choose from beauty gurus, teen moms, fashion bloggers, and many other influencers though.
Social Messaging Apps
We all realize that social media offers people the opportunity to contact with their favorite brands and learn about their products and services. It also lets them receive customer service when necessary. As such, it should come as no surprise that social messaging apps are also growing in number today. While Facebook Messenger and WhatsApp have been used throughout 2019, many believe that they’ll remain just as popular throughout 2020. As such, it may be time for your business to think about how you can use these apps in your internet marketing efforts next year.
Conclusion
Throughout 2019 we’ve seen many trends come and go while others continue to grow in popularity. These are the trends that we should expect to see in 2020. An internet marketing company can be really helpful with managing these strategies so you can reach out to new audiences in new ways. With this in mind, isn’t it time to contact the Local SEO Company?
