Do you own a small business? Are you struggling with marketing? Maybe you’re having a hard time getting your name in front of your target audience. As a business owner, it’s up to you to bring customers through your door. While you may know how to do this with traditional marketing, trying other, more conventional …
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When it comes to conducting business online, one of the most important aspects has to do with search engine optimization (SEO). For a business to be successful here it must rank highly in the search engine results pages (SERPs). This means paying careful attention to changes in algorithms so you can adapt your content and …
2020 is a year that marks several anniversaries, one of which is the 20th birthday of Google Ads. Now that may not sound like a big deal, but you may change your mind when you think about just how integrated into life Google Ads have become. In recent years, internet advertising has gone through several …
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There’s no question that the pandemic has had a huge impact on company budgets, especially when it comes to marketing. Shutdowns have meant lower profits, and that means that nonessentials will have to be cut out of the spending plan for a while. So, why is SEO an essential part of marketing in the pandemic, …
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Most multi-location and small businesses come across a similar predicament while competing with big national level brands and that is a limited budget. This is the reason why local SEO is a powerful marketing weapon. It provides an opportunity for smaller businesses to compete with the larger brands in the continuous battle for surviving in …
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One of the most common challenges a content marketer encounters is the website not ranking well in the search engines. These content marketers may be doing certain versions of content marketing right such as regular blogging, and updating the design of the website. But after numerous rounds of keyword research under their belt they fail …
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The coronavirus pandemic was something that no one saw coming, and it has affected the economy in huge ways. It has also brought the importance of internet marketing into the spotlight. When states went into lockdown, many traditional brick-and-mortar stores had to shut their doors. However, this was not the case for digital commerce. While …
It’s the 21st century, and if that means anything for business it means that having positive Google reviews is a must. Lots of positive reviews on google are a great way to gain the trust of potential consumers. Mostly because they are more likely to trust their fellow consumers than the companies they’re buying from. …
The COVID-19 pandemic has made it so that most people are going out for exactly what they want and returning home without making any unnecessary stops. That is why it is critical for business owners to take advantage of local search engine optimization, or local SEO. Whether it’s to find the nearest Mexican food restaurant …
While it may be the hot term for companies these days, there’s a reason everyone is putting importance on search engine optimization or SEO. It doesn’t matter how beautiful your website is if no one sees it. And choosing the right SEO company can mean the difference between a significant increase in organic traffic to …
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