YouTube is a helpful platform for your business from a digital marketing standpoint. If you are not on top of your game optimizing your content for YouTube, you are missing out. First off, you must understand that Google owns YouTube. Therefore, they use the exact search mechanisms to give every user the best possible experience. …
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The best reason to create video content for your brand is search engine optimization (SEO). Not only does search engine optimization form your marketing process’ foundation but it directing impacts your bottom line. Videos greatly impact this. Here are a few reasons why. Since Google cares about video content, you should too Google’s internal algorithm …
Google has confirmed that they have made some updates to the local search algorithms that were rolled out in November 2021. This Google update is being termed as November 2021 local search update. The update was rolled out for local search results near the November end and it concluded on 8th December. The Google update …
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You’ve built your business’s new website. You feel proud of what you’ve created. Now you sit back and wait for business to come to you. Right? Unfortunately, this isn’t the way that it happens. You need to help people find you online just like you’d help them find your brick-and-mortar address. Now that you hear …
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You’ve been working hard on your business. You need to do so many things each day to take care of your business and keep it running. Sometimes you feel as though you’re working from morning to night to get everything done. You can’t imagine anything else on your task list. Any extra time you have …
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You’ve heard of SEO. You’ve also heard of the various factors that help you rank higher on the Search Engine results pages (SERPs). What you may not know is that there are different types of SEO in existence today. Now that you’ve been told that there are different types of SEO, you may wonder what …
With Google Trends you’ll be able to get information about a keyword’s popularity on this search engine and YouTube too. This is a website that analyzes information throughout various regions and languages. The information is then presented to you in the form of a graph so it’s easy to compare and understand. Reasons Why Using …
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Instagram touts itself as an easy, fun, and creative way for people to be able to take and share pictures and short messages with their friends and family. You can think of it as a social media platform that focuses on sharing pictures. With Instagram marketing, you have an audience of over a billion users. …
Many online marketing trends come and go but there are some that stick around to help businesses find new ways of reaching their target audiences. With the new year quickly approaching, it’s time to think about implementing some new things that’ll help you turn your internet marketing strategies up a notch. Voice Search Over the …
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Since 2004 it seems that every year there’s an article about SEO being dead followed by 100 more about why it isn’t dead. There is a small basis in fact here (e.g. organic search decreased 2% between 2016 – 2017). In the third quarter of 2018 it grew by 9% though. While Google leads the …
