It feels like just yesterday people were turning to their local Yellow Pages phone book to find businesses near them offering the goods and services they wished to purchase. Today’s technology has rendered these books practically useless. Instead internet searches have replaced them. However, this isn’t static either as people’s online shopping habits are continually evolving. The only thing that remains constant throughout all these changes is that search engines play a major role in these shopping habits.
According to a recent study, more than 60% of consumers who use Google will click on one of the top three results, ignoring all the rest. This is why your business must rank on top so you don’t lose out to your competition. Fortunately, this is something that search engine optimization (SEO) can help you with. There are many reasons why you should be using these tactics to your advantage today.
This Marketing Works
This is not a marketing trend. It is a necessity. When you look at a successful company today you see that they spend a large portion of their budget on this type of marketing. This is because it doesn’t only increase your search rankings, it also drives a continuous flow of traffic to your website. However, it only works if you keep up with it as it evolves.
Consumers do a lot of Online Research Before Making a Purchase
Over 70% of consumers conduct online research before deciding to give their business to any specific brand. This is why you need to have more than a functioning website. You must be able to be found in the search results or you’ll lose business to your competition. To do this you must provide your consumers with a steady flow of relevant content. By showing them that you’re an authority, they’re more likely to become a lifelong customer.
SEO is Especially Good for Small Businesses
Regardless of where a person is located today, they can use their mobile device to locate the type of business they need. In fact, the majority of Google’s 100 billion monthly searches are now being performed on a mobile device by consumers in search of localized results. As a business owner, optimizing your website for this traffic will help you become instantly connected to residents and beat out big corporations for their business.
Everyone Uses it Today
Even if you own a business that currently has enough clients and foot traffic, you can’t depend on things to remain this way in the future. As time proceeds it’s growing increasingly more difficult for a website to rank in the search engines. So, the longer you wait to enact SEO the more time your competition has to get ahead of you. Remember there are billions of businesses who are all competing for the top 10 spots in the search engines today.
Build Your Business’ Credibility
Most people never even look at the paid ads that are listed in the search results. Instead they focus on the organic results themselves. This is why you should invest your money here, to climb the ranks and gain twice as much consumer trust in your business. When you have great content that ranks well here you’ll create positive feelings for your business that’ll help it grow exponentially.
Conclusion
While you may wish to argue that you don’t have the time to invest in SEO, you honestly can’t afford not to invest in it. If you don’t have the time, then you need to use some of your marketing budget to invest in putting the Local SEO Company to work for you today. Don’t let another shopping season pass you buy. Contact them today.