One of the fastest changing areas online today is content marketing. Nevertheless, you must stay up-to-date with these trends so you remain competitive. With this in mind, here are some trends that experts are anticipating for 2019.
Long-Form Content
This content continues growing in SEO importance because search engines rank longer, more trustworthy posts higher in their SERPs. As such, you’ll want to write pieces that are over 2,000 words, especially if you want it to get social shares too. Of course, you don’t want to waste your readers’ time with low-quality content. Doing so makes you look like you don’t know what you’re doing.
Webinars, Webcasts and Live Videos
In 2017 about 64% of people followed through on their purchase after watching a Facebook video. This number continues growing to the point that experts believe it’ll account for 82% of traffic by 2021. If you want your revenue to grow 47% faster than those who aren’t using video, you need to make sure that your content is engaging, unique, mobile friendly, and that you follow a posting schedule for it.
Voice Search
About 42% of Americans thought smart speakers were essential in 2017. Today this number continues to rise. Now that they’re a part of our daily lives it shouldn’t surprise you that they’re dramatically changing consumer behavior. Many people believe we’ll start seeing new advertising platforms that will help us take advantage of this in 2019. This is why you should start tailoring your SEO to respond to voice searches.
Chatbots
Businesses are embracing chatbots for personalizing and increasing customer engagement. This is also beneficial in helping them reduce operating costs. As chatbots grow more adaptable and likeable, we’ll witness them providing 24/7 customer service, which will help with customer retention.
Social Media
Any business that isn’t currently engaged in social media marketing needs to get started right away. Make sure you start with Facebook since it dominates the social media realm and experts agree this is a desirable way in which to engage with customers. From there you should consider using Twitter, LinkedIn (growing about 145% in users this year), and Instagram (a social media marketing platform that’s showing consistent growth today). Regardless of who you’re trying to reach, you can almost guarantee that they use some social marketing platform, which is why your business should be present there too.
Authenticity
What clients want most is to understand and trust your business. These two elements play an essential role in whether they’ll decide to do business with your brand. According to a study conducted by Cohn and Wolfe in 2017 about 91% of clients are willing to reward brands whom they feel they can understand and trust – brands whom they feel are being authentic with them. This is something you must remember with every interaction you have with your customers, regardless of whether it’s online or in person. You want to make sure your brand is uniquely yours and clearly showcases what you have to offer in a way that stands out from your competition. Doing so will help you attract clients who you’ll want to work with. It’ll also help make your content marketing initiatives much more successful for everyone who’s involved.
Conclusion
These many facets of content marketing require working with a team to attract the clients you want. You’ll need skilled writers, tech people, designers, videographers, and social media marketers who understand SEO – all things that the Local SEO Company can easily help you with, as they’ve helped many other clients with over the years as well. So, when you’re ready to take your website to the next level, make sure you contact them.
