With the rise in online competition and the continuous launching of new websites, it is time to rethink your content marketing strategies and you need to invest in SEO. These websites have to meet specific requirements that are set by search engines such as Google and here the SEO strategies are significant. You have to …
Since 2004 it seems that every year there’s an article about SEO being dead followed by 100 more about why it isn’t dead. There is a small basis in fact here (e.g. organic search decreased 2% between 2016 – 2017). In the third quarter of 2018 it grew by 9% though. While Google leads the …
The phenomenon of zero click search is growing rapidly today. By implementing it in your keyword research and content creation you’ll be able to better optimize your website for Google. This is especially important if you’re trying to rank for terms related to currency conversion, time zones, or “how to” do something – things people …
Continue reading “The Growing Phenomena of Zero Click Search”
One of the fastest changing areas online today is content marketing. Nevertheless, you must stay up-to-date with these trends so you remain competitive. With this in mind, here are some trends that experts are anticipating for 2019. Long-Form Content This content continues growing in SEO importance because search engines rank longer, more trustworthy posts higher …
Search engines are continually striving to improve your search experience. Marketing efforts today involve much more than simply understanding the science behind search engine optimization (SEO). They also involve adapting your website to meet their rules. This has been especially true over the past couple of years with all the changes to algorithms, techniques, and …
Continue reading “3 Major Developments Affecting SEO in 2018”
When it comes to Search Engine Optimization (SEO) you’re entering into a really competitive, quickly evolving marketing field. Throughout its history there’s been a lot of algorithm updates, new techniques and help from new technologies too. While algorithms weren’t updated too often in 2017, many experts believe this will change in 2018. 7 SEO Trends …
