The best reason to create video content for your brand is search engine optimization (SEO). Not only does search engine optimization form your marketing process’ foundation but it directing impacts your bottom line. Videos greatly impact this. Here are a few reasons why. Since Google cares about video content, you should too Google’s internal algorithm …
Since Google reads text, if your blog has a lot of great content it’ll probably rank higher in the search engine results pages (SERPs) – even for competitive terms. This is why they’re a great content marketing tool. To really get the most of them in the SERPs you’ll need some SEO love and great …
Part of being a successful business today lies in having a website. Not just any old website will do, though. Your business needs a high-quality, well-functioning, up-to-date website. With everything else you already have on your schedule, wonder how you’re supposed to find the time to create such a website. However, the more you read …
SEO is a demanding task. This may leave you wondering if you should hire an SEO agency or an in-house specialist. Although their purposes are the same, both of these options have both their advantages and their drawbacks. To determine which is best for your business you need to take some time to weigh your …
Continue reading “Deciding If You Need To Hire An SEO Agency Or Manage Things In-House”
You may want to consider spending some of your marketing budget to hire an SEO company. If this is the first time you’ll be using an SEO specialist, Google has some tips to help you hire the best one. This is something they shared in their YouTube series entitled “Search for Beginners.” In this series, …
There’s been a major change to how Google counts nofollow links. In the past the nofollow was strictly followed, but today Google as using them as a hint for ranking your site – something that’ll impact your on-page SEO, content marketing, link building, and link spam. Understanding Nofollow Links Nofollow is an HTML attribute that’s …
Continue reading “How The Ranking Change In Google Nofollow Links Affects Your SEO”
Small businesses (those with limited revenue and between 1 – 500 employees) are now investing more money in digital marketing and less on traditional marketing. About three-quarters of today’s small businesses utilize social media to generate sales and share information about their brand. They recognize how it offers immediate value when it comes to increasing …
Continue reading “How Digital Marketing Channels are Being Used by Small Businesses Today”
Marketing your small business can be challenging, especially since what works for one business doesn’t necessarily work for another. All you can do is strive to find the best ways of internet marketing your business. Fortunately, there are a few things that work for almost any business. Never Start Marketing Until You’ve Established Your Goals …
One of the fastest changing areas online today is content marketing. Nevertheless, you must stay up-to-date with these trends so you remain competitive. With this in mind, here are some trends that experts are anticipating for 2019. Long-Form Content This content continues growing in SEO importance because search engines rank longer, more trustworthy posts higher …
SEO (Search Engine Optimization) is a busy and dynamic market. Search engines regularly change their algorithms adding new factors you must account for. Gone are the days when you could simply create low-quality content spiked with keywords. Now it’s more about content marketing which not only requires a human touch, but also financial and creative …
Continue reading “Reasons to Think About Content Marketing in Your SEO Strategy”
