YouTube Digital Marketing Strategies From SEO Experts

YouTube is a helpful platform for your business from a digital marketing standpoint. If you are not on top of your game optimizing your content for YouTube, you are missing out. First off, you must understand that Google owns YouTube. Therefore, they use the exact search mechanisms to give every user the best possible experience. …

How Video Content Improves Your SEO

The best reason to create video content for your brand is search engine optimization (SEO). Not only does search engine optimization form your marketing process’ foundation but it directing impacts your bottom line. Videos greatly impact this. Here are a few reasons why. Since Google cares about video content, you should too Google’s internal algorithm …

Deciding If You Need To Hire An SEO Agency Or Manage Things In-House

SEO is a demanding task. This may leave you wondering if you should hire an SEO agency or an in-house specialist. Although their purposes are the same, both of these options have both their advantages and their drawbacks. To determine which is best for your business you need to take some time to weigh your …

How The Ranking Change In Google Nofollow Links Affects Your SEO

There’s been a major change to how Google counts nofollow links. In the past the nofollow was strictly followed, but today Google as using them as a hint for ranking your site – something that’ll impact your on-page SEO, content marketing, link building, and link spam. Understanding Nofollow Links Nofollow is an HTML attribute that’s …

How Digital Marketing Channels are Being Used by Small Businesses Today

Small businesses (those with limited revenue and between 1 – 500 employees) are now investing more money in digital marketing and less on traditional marketing. About three-quarters of today’s small businesses utilize social media to generate sales and share information about their brand. They recognize how it offers immediate value when it comes to increasing …

SEO Trends To Pay Attention To In 2019

One of the fastest changing areas online today is content marketing. Nevertheless, you must stay up-to-date with these trends so you remain competitive. With this in mind, here are some trends that experts are anticipating for 2019. Long-Form Content This content continues growing in SEO importance because search engines rank longer, more trustworthy posts higher …