With Google Trends you’ll be able to get information about a keyword’s popularity on this search engine and YouTube too. This is a website that analyzes information throughout various regions and languages. The information is then presented to you in the form of a graph so it’s easy to compare and understand.
Reasons Why Using Google Trends is Important
There are numerous reasons why this tool has become a popular tool to use in SEO research. One of the biggest reasons is the fact that you’ll have extensive information regarding the searches your clients’ conduct, which is a great indication of what they’ll most likely purchase.
You can also look at the most frequently used keywords that your customers are using. Of course, with all the results they receive they won’t use more than half of them. This is why they typically won’t move past the first page of SERPs. It’s also why you need to have your website seen here.
How to Use Google Trends
Now that you understand why it’s important to use this tool, it’s time to learn how to do so to improve your SEO.
Analyze Trends in Keyword Volume
By using Google Trends to look at a keyword’s trending value over the past year you’ll see what keywords are gaining in popularity. These are the ones you’ll want to create content for. At the same time, you’ll also be able to see what keywords are declining in popularity so you don’t waste time creating content for them.
Find Related Keywords
Google Trends also has a “Related Queries” table that recommends related keywords that are rising in popularity. These are also listed according to how popular are. This makes it easier to conduct this type of research.
Find “Breakout” Keywords
As you use this tool to work on your SEO you may encounter times when the percentage of search volume is replaced with the term “Breakout.” This is something you want to pay close attention to because this keyword has increased more than 5,000%. This doesn’t mean that it’s difficult to rank for. Instead, it means you need to use this keyword in your SEO as soon as possible because it hasn’t become competitive yet.
Find Related Blogs and Videos
The “Top” tab will show you a list of topics that receive a lot of traffic from searches people are conducting each month. To see if these keywords are on the rise you’ll want to check the “Rising” tab. By looking at these two tabs you’ll be able to create content that anticipates new trends. Once you determine which of these keywords you want to rank for, you can create a list of blogs, videos, and social media posts that are related to these topics.
Localize Your SEO
Anyone who owns a brick-and-mortar business in their community will want to pay attention to this feature. By monitoring what people are searching for you’ll be able to determine what they want to buy. These are statistics that’ll help you determine whether your products or services are needed or if you need to create something new for your audience. Make sure you also look at “Interest by Subregion” before you do so since keywords tend to vary by city, state, and subregion. This will help you further determine whether your concepts are a good idea.
Find LSI Keywords
Google Trends also brings something that’s frequently overlooked to your attention: LSI keywords (“latent semantic indexing”). These keywords are discovered by a computer program that uses a mathematical system to look at a lot of synonymous keywords based upon their context. This is where the “Related Queries” and “Related Topics” tabs come into play. Here you’ll find keywords that you should add to your content appropriately.
The Bottom Line
With more people are searching for information on Google, the search engine is spending more time updating its algorithm. This is why it’s so important to use Google Trends. Unfortunately, as a business owner, you may not have the time to dig into this for your website. This is why you should hire the Local SEO Tampa Company in Tampa, FL to bring your SEO to the next level.
