In order to get the most out of content creation, it’s important to know how to create and manage content and the different types of content creation available. It’s easy to be confused by these different types, especially content writing versus copywriting. While similar, they hold distinct differences that are important to know for content management and creation for businesses and brands.
There are two major types of content creation: content writing and copywriting. Although they may seem similar, their distinctions differ through what the intent of the content is and its purpose.
Content writing is what you probably think of when you think of content creation. It includes mediums like blog posts, articles, e-books, and email newsletters. Social media posts also fall under this category. Its main purpose is to educate or entertain; it is not necessarily designed to increase sales, although it may.
Copywriting, while similar, has some unique differences that separate it from content writing. It is directly related to sales, as its main purpose is to drive the reader to take some type of action related to its content. It is more of an advertisement and includes social media ads, sales emails, and product pages.
To put it simply, content writing is meant to educate or entertain while copywriting is meant to persuade. However, any type of content management relies on purpose, length, emotion, grammar, and SEO in order to maximize their success.
The purpose of any type of content must be clear during the writing and to the audience while reading. Depending on what type of content you are creating, the purpose may be different. Are you writing to educate and entertain, or are you writing to promote a product or business?
This is why most ads are copywritten. The main purpose of the ad is to perform some type of action related to sales and, ultimately, purchase whatever is being sold.
On the other hand, web content is usually content writing as it is not inherently pushing a product or business. Rather, this type of content is usually informational or for the purpose of entertainment.
Length is also a factor in content creation. Content writing, by nature, will be longer, as its purpose is education or entertainment. In addition, content writing focuses on giving some sort of value to its readers. In order to do that, this type of content will usually be longer to make sure it is giving its reader enough value.
Copywriting may strive to invoke some sort of emotion in order to compel a reader to buy its product. The emotions can vary greatly depending on the product and the targeted tone of the ad.
Fear of missing out, or FOMO, is one common emotion that copywriters use to convince potential buyers they would regret missing out on the product and the possible benefits. Pride, comfort, or instant gratification are other common emotions copywriters try to invoke.
Grammar is important in any type of writing, especially content creation. However, in content writing, it is especially crucial. With content writing being the longer form of content creation, an error in the punctuation or a misspelled word can interrupt the reader’s process and ruin their experience.
In contrast, copywriters may sometimes deliberately avoid certain traditional grammatical rules either for stylistic reasons or to stay within their word limit.
The final thing to keep in mind during content creation is SEO practices. However, content writing is more important for SEO because it can offer high value to readers as well as the fact that content writing is more for the reader, which is written for a product or business. In addition, content writing is easier for SEO practices because of its longer length. SEO may also help content management as it can drive traffic to blogs or websites.
Content creation can refer to many things, but the two types of content creation mentioned here are two main forms that are widely used. In the world of digital marketing, content creation and content management are vital. Marketing brands such as Local SEO Tampa Company can use tools such as SEO to increase traffic alongside these types of content creation.