When you want people to recognize and trust your brand you must be consistent with its presentation. Online this means that you must focus on NAP consistency since it’ll affect your dental SEO and E-A-T.
What SEO, E-A-T, and NAP All Mean
Dental SEO is the optimization of your website so that it is more visible in the search engines. For instance, you may want to rank on the first page of the SERPs (search engine results pages) for “dentist in Tampa, Fl.” To do so you’ll need to use the correct strategies and optimization techniques.
Understanding E-A-T’s Role
E-A-T stands for expertise, authority, and trustworthiness. These are all crucial characteristics to have when you want to become a trusted authority in your industry. This will help you rank better on the SERPs and thus gain more patients.
Understanding the Role of NAP Consistency
An integral part of your dental SEO is NAP consistency. This is because building backlinks (links from other websites) to your website is important for building authority. They’re seen as endorsements to the search engines and thus they require NAP consistency.
Why NAP Consistency is Important for Dental SEO
Google Places, Yelp for Business, and Bing Places are the three big portals for business listings. Your social media profiles are also important. You’ll want to make sure that you achieve NAP consistency with your website on all of these different platforms.
This is an important part of dental SEO since this is information that your patients need to have when they’re looking for a dentist near them. Search engines want to make sure that they’re featuring the most relevant information here. If your information is inconsistent you’ll be seen as less trustworthy. Therefore you won’t be listed in queries that are focused on your location. This is also true for your E-A-T.
A Look at NAP and E-A-T
When your NAP is inconsistent it’ll hurt your dental SEO because the search engines won’t have as much confidence in your business and the information they have regarding it. Since your patients are looking for you to protect their health and financial information search engines like Google tend to hold dental practices to an even higher standard than they hold the typical website up to.
Making sure that your NAP information is accurate when it’s published online is important here. At the same time, you’ll also want to make sure that your E-A-T is properly displayed when your patients are searching for your website. If you’re inconsistent in either of these areas you’ll negatively impact your patients. This is because they’ll want to call you or drive to your location. When they do so they don’t want to find that they’ve called the wrong number or wasted their valuable time driving to the wrong location. If these things happen they’ll likely take their business to another dentist’s practice instead of yours.
Important Factors Important for Ensuring NAP Consistency
While consistency is important you should also understand that you don’t have to use the same information that your practice is registered under or that’s printed on your business license. However, once you decide what you want to use you’ll want to make sure that this is what is used everywhere. To ensure that you’re providing consistent information regarding your business you should ask yourself the following questions:
- Is your practice an LLC? If so, do you want to include this information with its business name?
- Is the word “and” used in your practice’s name? If so, make sure you aren’t switching between the word and its shorthand equivalent (&).
- Is there a comma in your practice’s name? Decide whether you want to use it and make sure you do the same thing everywhere.
It’s important to decide how you want to present your practice’s information online. For instance, if your practice is located in a suite, you’ll want to make sure you spell the information out instead of using the abbreviation (STE). If you need help improving your social media presence, and optimizing your dental SEO, look no further than the Local SEO Tampa Company in Tampa, FL. Their experience in branding and promoting online businesses will help your practice grow to the next level.