When the internet was just getting started people could get away with simply creating large, all-text articles. However, as the internet has grown older this no longer works if you want your site to make a good impression on visitors or the search engines.
Now when people go online searching for information they expect to enjoy the experience they have while there. With this in mind, it’s important to understand that the human brain has been hardwired in such a way that it absorbs visual content (e.g. images, videos, infographics, memes/Gifs) better. Therefore it’s both more effective and more efficient for you to create a website that caters to people in this regard. As such, you really shouldn’t be all that surprised to learn that this type of content is now considered a staple when it comes to any content marketing strategy.
Many of today’s marketers have spent years working on websites, creating content, working on building up their brand’s visibility, and turning visitors into conversions. Throughout this process, one thing has become clear: Visual content is very powerful, especially in regards to SEO. This is just one of the many reasons why you should be using it today.
It Keeps Your Audience on Your Site Longer
When you add this content to your marketing efforts your visitors will want to stay on your web pages for a longer period of time. This is because the content will provide them with information that they’re able to digest more easily. Of course, they’ll also engage more with this content which will help to increase the amount of time that they’ll linger on your website too. This is great news for anyone who’s looking for a way to decrease their website’s bounce rates.
It Helps You Rank Higher in the Search Engine Results Pages (SERPs)
Regardless of how frequently Google decides to change or update its algorithm if you take the time to create high-quality content you’ll still be able to attract visitors to your website. However, when it comes to page rank one of the most important considerations is always going to be visual content. This is why you want your articles to include images. Doing so will help them is a matter of good SEO that’ll help them appear at the top of the SERPs where they’ll be viewed 94% more frequently than content without images is viewed. This will also make them 53 times more likely to be listed on Google’s first page.
Google bots aren’t able to read this content but its algorithm can search for visual content by matching and linking shapes together. Finding such content will enable you to achieve better results with your SEO. However, you must take the time to do it right instead of just simply posting graphics and hoping for the best results possible.
When you need help incorporating visual content into your marketing strategy so that you can improve your SEO contact the Local SEO Company in Tampa, FL.