Reverse Engineering Google’s AI

Search Engine Optimization (SEO) has to do with getting your website to rank as high as possible for a specific term. This multi-faceted process involves both on-page and off-page factors (e.g., generating a link-building strategy, optimizing page loading speed, and reverse engineering Google’s AI). Since Google doesn’t share its algorithm with anyone, we must dive …

Google’s Updates To Improve Low-Quality And Unoriginal Content

Recently Google announced that they’re rolling out new search updates. These are expected to occur over a few weeks. Their goal is to make it easier for Google search users to find high-quality search results by reducing how much low-quality content that’s seemingly ranking high within the search results pages (SERPs). Google says that its …

How To Avoid Mistakes That Affect Google Ranking

To get more visitors to your website, you’ll need to get to the top of Google rankings (a.k.a., search engine results page, SERP). You can’t expect to get there without doing some search engine optimization (SEO). While doing this, there are some common mistakes you need to avoid. Keyword Stuffing Initially, search engine rankings were …

How Video Content Improves Your SEO

The best reason to create video content for your brand is search engine optimization (SEO). Not only does search engine optimization form your marketing process’ foundation but it directing impacts your bottom line. Videos greatly impact this. Here are a few reasons why. Since Google cares about video content, you should too Google’s internal algorithm …

Understanding What Content You Need For SEO – Part 1

Regardless of what you’re looking for online, you’ll eventually turn to Google to find it. This is why it’s so important for local businesses to get listed there. In the past, accomplishing this was easy. However, as a local business, you’ve probably noticed that your local website is pushed down further and further in the …