The best reason to create video content for your brand is search engine optimization (SEO). Not only does search engine optimization form your marketing process’ foundation but it directing impacts your bottom line. Videos greatly impact this. Here are a few reasons why. Since Google cares about video content, you should too Google’s internal algorithm …
There’s a new Google algorithm update that recently occurred known as the “May 2022 core update.” These types of updates are meant to make the search results more relevant. To see whether this is true, Google will need two weeks for it to roll out completely. Understanding the New Update According to Danny Sullivan, Public …
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Once you understand the importance of local SEO and you’re ready to capitalize on it, there are a few ways of doing so. It’s important to take a moment to look at these so you can start implementing them for your business. Types of Local SEO Content Regardless of what type of content you create, …
Continue reading “Understanding What Content You Need For SEO – Part 2”
Regardless of what you’re looking for online, you’ll eventually turn to Google to find it. This is why it’s so important for local businesses to get listed there. In the past, accomplishing this was easy. However, as a local business, you’ve probably noticed that your local website is pushed down further and further in the …
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We have all heard it is best to refrain from using duplicate content. After all, Google says it will not help you in your attempts to do SEO on your website. There are duplicate content checkers that are able to tell if you have copied anything from another site. Once you understand why you should …
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Google is continually changing its PageRank algorithm, and these changes result in the search engine optimization (SEO) industry constantly changing. The result is that today many of the traditional standard practices are now deadly sins, and you don’t dare commit them without being penalized by Google, who may even kill your ability to rank. Therefore …
You have a website, but it’s not performing the way that you expected. While you’d thought that it’d bring in tons of new customers, you don’t see this happening. In fact, nobody has mentioned that they’ve seen your website. All of this leaves you feeling a bit confused. After all, you’ve heard that having a …
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Although SEO has evolved in numerous ways the one thing that hasn’t changed is how important it is to be listed on the first page of Google’s SERPs. Studies show that even if you’re listed at the bottom of the first page you’ll still receive more traffic than a typical ad. While there’s a lot …
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When people were just getting started with SEO they’d frequently increase their keyword density so that they could move up in ranking. This eventually led to people trying to find the “perfect” number of times to repeat a keyword so that they could convince the search engines of their page’s relevance. Unfortunately, this led to …
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In the past SEO (search engine optimization) use to be somewhat magical: If you do this, then maybe you’ll get the results you want. Fortunately, Google has made it much clearer today. Now we have certain guidelines to follow to get the website traffic we want. For this Google wants to see your website’s expertise, …
