Most people who invest online start by collecting information before making their investments. This is how they find new brands, services, and products. Therefore, as a company, it doesn’t matter if you use social marketing or search engine optimization both work well to attract new customers to help sustain your brand’s growth. With this in …
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There are many great benefits to using social media for your business, one of which is that it helps you with your other digital marketing efforts. For instance, while it isn’t a ranking factor for your lawyer SEO, its benefits do feed into it. Therefore you need to invest in both of these. This combination …
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In 2020 about 87% of customers admitted to reading Google reviews before purchasing a business. This number will continue to grow as customers become more reliant on businesses’ online reputation to decide whether they want to shop with them. With this in mind, you can see the importance of having positive reviews there. Why Google …
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The COVID-19 pandemic has made it so that most people are going out for exactly what they want and returning home without making any unnecessary stops. That is why it is critical for business owners to take advantage of local search engine optimization, or local SEO. Whether it’s to find the nearest Mexican food restaurant …
In order to be seen on the search engines, your website needs search engine optimization, commonly referred to as SEO. There are many advantages to having local SEO done for your website. Here we will explore the various advantages there are. When using local SEO, you often find that you are able to have excellent …
Simply opening a small business is a big achievement. However, once this achieved, there’s an even bigger challenge: maintaining that business. This is because there are several small business challenges every business must face (e.g. hiring the correct employees, building the brand). These are things that most of the larger companies have long outgrown. Depending …
Today, about 90% of consumers say they trust online reviews just as much as they trust personal recommendations. This plays a huge role in your brand’s success, which is why review management should be one of your top priorities. It also plays an important role in how Google ranks your business, accounting for about 15.44% …
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In the past all it took to bring in local customers was word of mouth and vibrant signage to catch people’s attention. Living in the digital age has changed all that though. Now it is essential for businesses to rank for local SEO so they can remain competitive in their field. This is something that …
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John Mueller from Google recently answered a question about a suspected negative SEO attack. This question was based on a website’s owner’s belief that they were getting a lot of spammy links because their competition was attempting to lower their rankings. The website owner wanted to know whether they should continue to disavow these links …
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When you’re working on setting your website up with good, local SEO it’s important to use the right tools and know how to use these tools properly. One of the best tools you can have in your arsenal today is Google My Business. Understanding What Google My Business Is This is a free tool that’s …
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