The basic premise of law firm SEO is to make your website more visible by using proven lawyer SEO techniques. While this sounds simple enough, it can be quite time-consuming because there’s a lot to do (e.g., create content, technical tasks, off-page work). Despite this, there’s a great ROI with SEO if done correctly. Here’s …
When you pay for every time someone clicks on your Google Ads, you expect to see some type of return. Google says you should see an average conversion rate of around 3.5% (three sales per ten clicks). However, if people fraudulently click on your ad, they’re committing click fraud since you’re paying for “fake” clicks. …
About 33% of all the mobile searches conducted on Google are local. Searching for things “near me” is fueled by mobile technology. When people are out doing things they want to know the best places to do other things. As a contractor you may wonder if this affects you, but as mobile search continues growing …
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About 33% of all Google’s mobile searches are local searches. This accounts for a lot of searches today since many people now access the internet in this fashion – something that’s evidenced by the number of “near me” searches that are conducted daily. When people are out and about, they want to find local information …
As a business owner you probably spend a lot of time looking for ways to make your website more visible, generate leads, improve your website’s rankings in the SERPs, and boost your ROI. There’s lots of competition here from other local businesses but if you want to drive organic traffic to your website you can’t …
There’s no question: SEO is expensive. Most agencies will charge you anywhere from $5,000 upwards for good SEO quality work. Of course, there are also fly by night companies that only charge a few hundred dollars. This huge discrepancy comes down to the quality and effectiveness of the services being rendered. When you stop to …
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Some people think that if they rank well for certain keywords there’s no need for them to worry too much about how they rank for their brand. While this is true sometimes, it’s important to understand that there are a lot of ways to outrank your competition, increase your sales, and make thousands of dollars …
Continue reading “Understanding the Importance of Branding in SEO”
Every business has its own promotional money earmarked. The problem is that online promotion can cost a good dollar. To get to the top of the search engine pages or even to set up a PPC or Pay Per Click program can not only be costly but call for a lot of work. We need …
Continue reading “How To Invest Properly For SEO, PPC (Pay Per Click)”
One’s small business SEO campaigns are a major investment in time, money, and resources. Some people believe that things will happen overnight when in fact it may take some time to see results and a longer period of time to see the kind of results that turn into a good ROI. Well, there’s more than …
Continue reading “Several Ways To Know If Your Small Business SEO Campaign Is Working”
While search engine optimization (SEO) is the big buzzword when it comes to internet marketing, one thing that many webmasters, especially new ones, forget is that the ultimate metric is not rankings or even web traffic, it is conversions. Conversions can be sign-ups, activity on your website, the clicking of ads, or the purchase of …
