Why Your Small Business Needs SEO

Local Search Engine Optimization (SEO) serves as a critical strategy for enhancing your website’s visibility in Search Engine Results Pages (SERPs), thereby driving increased web traffic. Regrettably, approximately 50% of small businesses have yet to invest in SEO initiatives. Furthermore, among these non-participants, 22% have no plans to develop or implement an SEO strategy within …

The Benefits Of Blogging

Many businesses in the Tampa Bay area often question their SEO company about the benefits of blogging. What they don’t realize is that since its inception in 1993, blogging for a business has become an essential marketing tool. This is because blogs were originally nothing more than a diary, but throughout the years, blogging’s many …

How To Optimize Your Law Firm Website’s Navigation

It’s somewhat tricky to set up your website’s navigation. Nevertheless, it plays a vital role in your user’s experience and your legal SEO (search engine optimization). Unfortunately, these two don’t always agree with each other, but if you work with an SEO company, you’ll be able to achieve a good balance here. What are the …

Google’s Updates To Improve Low-Quality And Unoriginal Content

Recently Google announced that they’re rolling out new search updates. These are expected to occur over a few weeks. Their goal is to make it easier for Google search users to find high-quality search results by reducing how much low-quality content that’s seemingly ranking high within the search results pages (SERPs). Google says that its …

How Video Content Improves Your SEO

The best reason to create video content for your brand is search engine optimization (SEO). Not only does search engine optimization form your marketing process’ foundation but it directing impacts your bottom line. Videos greatly impact this. Here are a few reasons why. Since Google cares about video content, you should too Google’s internal algorithm …